How to Turn Unlimited, Free Digital Content
(Into Hard Cold Cash…)
Presented By: Tony Laidig
Hosted By: Jay Boyer and John S. Rhodes
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© Copyright 2014 J. J. Fast Publishing, LLC. All Rights Reserved. This guide may not be
reproduced or transmitted in any form without the written permission of the publisher. Every
effort has been made to make this guide as complete and accurate as possible. Although the
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Every effort has been made to make this report as complete and accurate as possible. However,
there may be mistakes in typography or content. Also, this report contains information on
online marketing and technology only up to the publishing date. Therefore, this report should
be used as a guide – not as the ultimate source of Internet marketing information.
The purpose of this report is to educate. The author and publisher does not warrant that the
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Table of Contents
Introduction ........................................................................................................... 4
The Search for Content .......................................................................................... 7
Finding Content ................................................................................................... 14
Easy Product Expert ............................................................................................. 21
How to Access Jay & John’s $475.00 Bonus ......................................................... 25
What People Are Saying About Easy Product Expert ............................................ 27
IMPORTANT: This Offer Disappears Sunday @ Midnight ..................................... 30
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Introduction
We’ve got a special workshop today for anyone who is enjoying all the massive
benefits that creating your own product can provide. We are going to reveal how
to use hidden but free content to help build your next product.
How are we going to do this?
Well, a lot of people reading for example are interested in Kindle books or even
paperback books.
Maybe you’re trying to put together a pdf as a juicy giveaway for your squeeze
pages to build a list.
Maybe you’ve got a physical product and you want to give away a bonus as
incentive to purchase your product.
All these things require content, and what better way to get it than from a secret
“treasure trove” that no one really knows about?
Tony Laidig has discovered this treasure trove which has rightfully been dubbed
as the “honey pot”.
It’s really fresh content since no one else is really using it, and you can use it in a
variety of ways.
You can dip into and extract this content for whatever your business is. We’re
going to show you how to use it in some smart ways, which ultimately ends up
delivering high content to your customers and buyers.
If you’re doing anything at all online, you’re going to need fresh, high-quality
content for your blogs, Facebook groups.
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You can get this content in a variety of ways:
1. You can create it yourself. We wouldn’t recommend this since time is your
most valuable asset and you want to leverage it as smart as possible.
2. You can hire other people to create it. John & Jay actually have people full-time
that do this (they produce written content and document everything to produce
pdf’s and other material). This is the kind of high-quality content you need and it
actually produces sales. You’ll notice there are links in this document to premium
offers, and you can do the same for your own business.
3. You can also get it from private label content that other people create and you
can license it for a fee. John & Jay have earned hundreds of thousands of dollars
doing this, since the content being licensed is exceptional quality that you can
spin in a variety of ways.
4. Your other alternative is going to be shown here today that has never been
revealed before. Tony has recently discovered this and he has stated that he may
never do this again.
This is a brand-new presentation that has not been taught before. Tony has stated
that he has never shown this in any private groups or other training. It revolves
around the public domain material, but not in the typical way that you might
know. No one knows this information.
This is what Tony personally has been using in his business recently to create
products differently than the traditional methods we just went over, and it’s
created a massive difference in his business. You can do this to create some really
cool material. Yes it’s from the public domain but it’s not the material from the
old books, magazines, or patents.
It is all material that’s brand-new and being created every day which is still in the
public domain. How is that possible? Well that’s what we’re going to cover today!
Here’s specifically what we’re going to be doing:
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 How to “reverse engineer” these public domain products for free content
which takes only around 3 minutes.
 Why a very specific, under-utilized “giveaway product” can really blow up
your sales. We’re going to show you this in a case study that Tony has
(reluctantly) shared with us.
 We’re going to talk about how to tap into the new “image craze”. If you
haven’t noticed, images are on the rise. Things like Pinterest, Tee-Spring,
and memes are easily the most shared content on the internet. It’s all
image-based stuff so we’re going to talk about how to tap into all that.
 We’re going to talk about how to find golden content easily. These are very
specific search phrases that Tony has kept absolutely secret -- until today.
He’s been using it personally and has shared it with no one (not even John
& Jay). You can’t find what you don’t know what to look for, and we are
sure to cure that forever starting today.
 Of course you are going to get much more as we love to over-deliver.
So with all that said, let’s jump into it starting with our search for content.
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The Search for Content
We’ve already established that you need good content, but that’s not enough.
Chances are likely that many of you have hard drives full of great content, and it’s
not making you a dime. It’s just sitting there. It’s even true for Tony who is a
“product creation machine”. He’s got gigabytes upon gigabytes of good content
that is collecting the “digital dust”.
So yes, we need good content but it’s not enough. If you don’t know what to do
with it, you’re stuck. Chances are likely that’s where you are. You have a great
idea, and great content, but you don’t know what to do with it.
When it comes to product creation, many people have “tunnel vision”. It’s not
necessarily your fault, because you are looking to various leaders, marketers,
mentors for guidance.
“What are the best Kindle markets?”
“What are the best trends?”
“What are the hottest products to sell right now?”
So you look to these market leaders for those answers, and basically they say
what they are doing, what’s successful and evergreen.
What happens is you take what these leaders share so literally, that you develop
tunnel vision and forget the fact that what these leaders are giving are examples.
They aren’t typically giving literal “go here do this” type of information, but
guidance, and it can get very confusing.
The simple fact is that it’s designed that way on purpose. You may be very good at
directions but still become lost to this fact.
You’ve got great content, and you know where you want to go, but even then it
can take a while to figure out how to get there.
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The truth is that in order to solve this problem, you have to shift your thinking.
Hopefully through today’s training, we’re going to do that a little bit for you.
Next, don’t assume what people need.
You want proof that people are going to love it, and one of the quickest ways to
identify that is to identify success. Its finding what’s working right now and “piggybacking” off that success. We’re going to do that shortly in some very cool ways.
Opportunities are everywhere, and often you don’t even see them.
A really good example of that many people reading likely invested in is the “Dragand-Drop Illustrator”.
It’s a great software program that many market leaders developed bonuses for,
and it’s because they saw the opportunity.
That’s where we want to move from having tunnel vision so you don’t miss
opportunities like this.
The trick is to pay attention to what others are doing and use their success for
your own.
However, the point is not to copy, but to compliment.
It would be ridiculous to look at Drag and Drop Illustrator and say, “well he’s
seeing great success, I’m going to hire a programmer and create my own.”
Instead, you should find an element that would go with that to piggy-back off
what’s going on.
So what does Drag and Drop Illustrator use? It uses image assets to create scenes.
Whether you’re talking about children’s illustrations, book covers, Facebook
graphics, and so on.
If people are using it to create drag-and-drop assets, what is it that they are going
to need more of?
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The answer is simply: assets. And that is the opportunity in that product. Do you
have to create that product over again? Of course not, and that’s the point.
That’s an example of finding opportunities.
You search for opportunities!
Here’s another quick example: anyone can easily go to JVzoo.com, sign up for a JV
account, and see what the top sellers are.
Not too long ago there was a video software that allowed you to create
whiteboard videos.
A short time after that, Joel Comm released an image package called “handdrawn whiteboard mega-bundle.”
It was simply image assets that complemented the whiteboard video software
that was already released.
It ended up becoming a best seller, as well as the software itself.
Did Joel have to create that software? Of course not! All he did was release a
product to complement it, and it worked out wonderfully.
Tony did the same thing with James’ Drag-and-Drop Illustrator.
He created a bonus that complemented it, and they actually gave it away for free.
But in giving it away for free, they won pretty much every affiliate contest in that
launch. The reason they were able to do that was because it was a great bonus.
And honestly, all of the images they included with the bonus were free from the
public domain.
To find images like this require a different kind of searching than anyone really
does.
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So the bonus Tony provided didn’t cost a thing. Yes, he had to process all the
images, but the cost for the actual images was zero. And he was able to take them
all and turn it into a bonus that people really wanted.
The reason we are going over all of this stuff in the beginning is because you really
need to understand why.
Product creation is not all about creating “XYZ” material. It isn’t just about that.
Understand that the issue isn’t necessarily about the strategies, but more about
the “how” and “what” you think about product creation that matters the most.
It’s a very subtle distinction.
It’s not just about the strategies.
Tony, John, and Jay could take any given person interested in becoming a product
creator, showing you everything that they do from top to bottom, and they still
would likely not see success.
Why is that?
It’s because in many cases, its how you think about the process rather than the
actual process itself.
The goal is to help you break beyond that stuck place you’re in, and finally
experience the success you’re looking for. You most likely know more than you
give yourself credit for, and are probably long-time customers of John & Jay.
You have the technology to make it happen, you have the knowledge of how it
works, and you know what it takes. But you’re still not getting the products out
there; you’re not getting the books published.
So what’s the problem? That’s really where we are.
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Let’s look at some more examples…
 Easy Book Illustration is one of Tony’s trainings. It’s been a huge part of his
business life for the past 18 months. John & Jay created a product on
creating Children’s Books a while back. It was a great product that many
people loved. Being an artist Tony was curious to see how they handled
illustrations, and they actually recommended outsourcing a lot of it. So he
created a process for those people who didn’t want to outsource (or
couldn’t afford it), and it ended up doing extremely well.
 Kindle Cover Templates. If you’re publishing a Kindle book, chances are that
you need a cover, right? So there’s the opportunity, and being an artist
Tony created a bonus. Did it cost a lot to create? Just his time to put it
together.
This is a completely different thought process for product creation rather than
just having an idea: its opportunity driven first. It’s nearly guaranteed success. You
may argue, “Yeah you have a list, or you’re an artist.”
Sadly, excuses aren’t going to get you success. Some of the products Tony
created, he launched without using his own list. Either joint-venture, or on
Facebook.
It’s not the list that ensured success; it was the opportunity that was available,
and being able to communicate that value to make people see it.
 PS Instant Expert. It’s a similar scenario that many people invested in.
How many software programs are there on the planet right now that are available
for the Mac, PC, or both?
How many apps are available on your iPad, tablet, or smartphone?
Have you noticed there isn’t really a lot of high-quality training available for those
apps, or software?
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There are typically instructions for using the software, but what about training for
people to use it in a way that will benefit them?
That’s an opportunity available right now that could make a lot of people a bunch
of money.
All that requires is you taking the time to learn the software, and then creating
videos to show people how to make it do what they want to do (and that’s not
even public domain).
Its like “support product creation”. Some of it is direct, but most of it is indirect.
It’s creating it to support something else.
So the secret is really two-fold:
1. Spotting the opportunity and knowing what to do with it. One of the saddest
things ever is seeing someone with a great idea, but they never do anything with
it. A little while later they see someone else succeeding with that exact same idea,
and what they say is “see I told you it was a good idea!”
What’s up with that? The other person is the one that made the money, how
could you get any possible satisfaction out of it? Don’t be that guy.
2. The next part is finding the content to capitalize on the opportunity. This is a
two-part process. It’s not just enough to have the content. But it’s also not
enough to have the opportunity. But when you marry those together, that’s
where the magic happens, and that’s where the success comes from.
Opportunities are everywhere, and if you’re not seeing them, you’re not looking.
Some of it has to do with belief and expectations, and a lot of it has to do with
curiosity. It’s like how they used to say it was impossible for someone to run a 4minute mile, and then someone did it and shortly after many more people were
doing it. It’s like “breaking the ice”.
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It’s a shift in perception, and when you do that all of a sudden the opportunities
are all over the place, and all you have to do is marry it with the content.
Let’s dive into finding some of this content.
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Finding Content
As we mentioned earlier, content can come from everywhere. You can create it
yourself, outsource it, or license it.
That will never stop, because these are information products. You obviously need
the information to complete the product!
Tony himself has taught about the Public Domain for years and shown where to
find a ton of it. However, there are new opportunities that you probably don’t
know about, and it’s being created everyday by amazing artists and writers.
It’s new stuff, not 70 year old books, or magazines that went out of business 50
years ago.
It’s all recent content, as long as you know where to look (which you’re about to
learn).
The first thing to do is use the phrase “CC0”.
That’s C – C – Zero.
Not that long ago, creative commons (which is what CC stands for) created a new
license for the public domain. It’s CC0 and it means there is zero attribution or
anything like that.
A lot of people missed it because they are still using the phrase “public domain”
for their searches, but a lot of the newer artists, writers, software developers, and
so on, are using the latest vernacular (which is CC0).
Whenever you go to Google and start doing a search for “CC0” instead of “public
domain”, what you discover is very cool.
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First you’ll get some descriptions about what CC0 is, but then you start seeing
opportunities.
“CC0 License”, which is a little different than what you’re used to seeing when it
comes to public domain content.
Google will give the relevant search terms:
 CC0 software
 CC0 images
 CC0 books
And so on which will bring you a ton of current public domain material that you
can use (for whatever it is you’re doing).
Another phrase you can use is: “Free Culture”.
There are a number of artists especially, but also some bloggers that are releasing
all their content under the guise of “free culture”, but it’s also public domain.
Sometimes they use the phrase CC0, other times they use the phrase public
domain.
This is a fairly new movement, and it’s encouraged to read up on what it is.
This is one of those keyword phrases that Tony uses to discover fairly interesting
content that is absolutely free, and it’s being created on a consistent basis.
There are even people creating video games that they are releasing into the
public domain, and they are doing it under the term “free culture”.
A company even released an MMORPG (massive multiplayer online game) with its
code under the public domain.
When it comes to this material you find under free culture, you definitely want to
read up on the licensing. They release it under the public domain but with special
limitations, so you have to be careful you don’t violate any agreements.
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In many cases, it’s all in the public domain (which they will be very clear about).
One site to explore is: opensource.com. You can find a lot of software and other
cool stuff, so that’s the direction you should head towards.
“Open content” is another phrase you definitely should explore. You can find
some really cool content with this phrase.
Openculture.com is another site you want to pay attention to.
Another phrase you may not have thought of is “uncopyrighted”.
Zenhabits.com is under that search result, and here’s what it says on the home
page:
If you start exploring through this site, you’ll find something really amazing. His
insights are really prolific, for example “10 ways to do what you don’t want to
do.”
“The cure for your distraction syndrome.”
“The 3 do what you want conundrums.”
Obviously this guy wrote this stuff and he’s got a huge following, but it’s all in the
public domain.
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So what does that mean, and what do you do with it?
Let’s say you’ve identified an opportunity for this content.
You just find the highlight points, put them in bullet points in PowerPoint, teach it
yourself, and have it transcribed.
If you do that, it becomes your own words, and therefore your own content.
It’s really not recommended to copy and paste it and try to sell on Kindle or
something.
It makes much more sense for you to just turn it into your own content.
Zenhabits is actually one of the websites Tony sat on without telling anyone about
it.
“uncopyrighted images”
“uncopyrighted software”
And so on.
“Unlicense” is another great phrase.
Unlicense.org is a website that talks about how to release your software into the
public domain, and then they go on to tell you where to find some of it.
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These are the kind of phrases you wouldn’t normally think of.
Another phrase is “to the public domain.”
A variation of that is release “to the public domain” (leaving the word release
outside of the quotes).
Another blog that Tony has been sitting on is thesimpledollar.com:
This is another guy who is incredibly prolific in his writing, but he writes a ton of
stuff on money-management and things like that. It’s great content in the public
domain.
Why would people release their content into the public domain?
Really the reason is they want to create an opportunity where other people can
create derivative works.
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Opengameart.org is another site that Tony uses (which is a big deal for him to spill
the beans).
If you do a search in that site, you can actually uncheck the licenses… except for
just one:
Whenever you perform a new search, what you end up with is a bunch of content
that was primarily developed for games. But most of it is vector images, meaning
it can be scaled for anything.
People looking for opportunities are going to see this.
This website itself represents a huge opportunity, and its all public domain
meaning you can do anything that you want with it.
The point is that there are a lot of sites like this, and you can find them all with
these phrases:
There was a competition that happened for people developing artwork primarily
for games. We’re talking content that’s by seasoned of artists that’s worth
hundreds of thousands of dollars.
They made a decision if they were able to raise a certain amount of money in a
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certain amount of time that they were going to release all that content into the
public domain.
They hit their goal and surpassed it, and followed through.
We’re talking about probably 100,000 assets that have been created within the
last few years that they released into the public domain.
There are people doing that all the time more and more.
Once you have this stuff, you can do anything you want with them. Book covers,
tee-spring shirts, stuff that’s extremely popular right now.
Images are just huge right now, and these are the kings of the kingdom.
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Easy Product Expert
It’s time you discover how the pros crank out valuable content in record time that
people can’t wait to buy.
If the content is awesome, people will buy it.
Can you imagine how long it would have taken Tony to develop 700 image assets?
He was able to tap into 700 assets in a short period of time. He had to do some
processing, yes. But he didn’t have to create them.
Over the course of this power-packed, content-rich 6-part Training Series, you can
expect to discover how:
 Free content changes everything and why you must use it. It’ll save a lot of
time and effort.
 A giveaway product creation strategy that can blow up your sales. Tony
didn’t sell anything in James’ launch.
 To cash in on the new image craze. It’s not enough just to find this stuff;
you have to know how to format it. There are tricks to things like Teespring,
you have to know how to use it.
To cut through the crap to find the best free content gold. We haven’t shared all
the keywords, but the point is there is a method to these keywords.
Creating “low content” books can be a goldmine. We’re going to show you how to
create these books (which can take a lot of different forms). Think about it this
way, wouldn’t it be cool if you could produce a book that has 500 words in it that
you can sell for $7.99? I don’t know about you, but 500 words seems faster
somehow.
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To reinvent content to double, triple, or even quadruple your sales. Remember,
this is all brand-new training which has not been taught before.
Dive into the best current and relevant product creation strategies that you can
profit from fast. It’s one thing to learn about product creation, it’s another thing
to learn about product creation that works right now. It’s simply because it’s
constantly changing. What worked 3 years ago now is not what’s working today?
Advanced research methods to “ID” the opportunities. Tony is going to actually
show you how to find opportunities that exist, and what to do about it.
Of course a LOT more!
All SIX Live Training Sessions (and replays) for just $197
Here is the URL that you can access it:
http://jjsnip.com/epe
Because the goal is to deliver as much content and training possible, Tony is going
to include the “Complete Set of Public Domain Blueprint Training Videos.”
Books, images, magazines, patents, audio, video. There’s a module for each one
of those. Tony thought about reteaching this, the training is solid and people
benefited. So instead of reteaching it all, he’s including it as a bonus. The course is
worth $197, and the videos are truly priceless.
You will receive:
 All six LIVE training sessions
 All six replays
 Public Domain blueprint videos
All of it for just $197. The regular price is $297, but you get a special discount only
in this report.
There is also a 30-day money-back guarantee. So there is really no risk involved
whatsoever, it’s an investment in yourself and your business.
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Get it here: http://jjsnip.com/epe
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One of the great things about the monetization and working with Tony live is that
you’re able to work with Tony in creating it.
He has a pre-set way for doing some of the training, but because you’re there live,
you get consulting from Tony and give him your own feedback.
It really is a training and coaching event tethered to Tony’s core training.
The average price can either be crazy expensive or practically giving it away.
This is brand-new stuff. You’re catching that wave (it’s tubular).
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How to Access Jay & John’s $475.00 Bonus
However, we’re definitely not done here! No way…John and Jay have put
together a HUGE and valuable bonus package designed to perfectly complement
Tony’s training.
One thing that Jon & Jay like to do is document Tony’s courses. They take all his
video training and turn them into pdf’s that people can download.
What you get as part of this exclusive bonus that you won’t find anywhere else
(since they create the pdf’s for you) is complete documentation of Tony’s 2 other
courses in one: “Easy Book System”, and “Easy Book-A-Day Content”.
Because of this there are hundreds of resources that you will be getting inside
these live trainings, and no one in the world has this treasure trove of public
domain resources like Tony Laidig.
For example, “Super-Easy Book System” is a course that John & Jay created a
while back that is a quick & easy way to generate passive revenue using images. A
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big part of their formula is getting those images (and today that has all been
solved for you).
They’ve got the 48 Hour Book Formula; it’s all about creating “list style” books.
They come together so fast, and there are almost 2 dozen list-style books that you
can use in combination with Tony’s training.
All you’re going to need to do is plug one into the other.
People love to read lists; David Letterman made a new list every night.
Some of the best websites currently just publish articles revolving around lists.
Swiss Army Knife Products is an awesome product by Jay & John that is all about
taking a product you’ve created and turning it into about 5 other products. For
example you can take your written content and turning it into video products.
Last but not least is your Udemy 101. This is how to monetize your new product.
Udemy is quickly becoming the #1 marketplace for information products. People
go to Udemy looking for every niche topic under the sun, and you can make
thousands of dollars with your own product. They take care of payment
processing, hosting, and even your sales pages. Its how wealth is created!
Tony takes care of the content; John & Jay take care of the monetization!
A big thing is that 99% of you reading will not take action.
But what you’re getting is the ability to “tune-in” to the things you love best.
You’re going to take your business to the next level. Whether you’re just getting
started, or you’re really advanced, this is how you can get to the next level.
Grab it here while it’s around: http://jjsnip.com/epe
Click Here to Access Easy Product Expert (and John & Jay’s “Big Bonus” Package)
IMPORTANT: This exclusive offer disappears on Sunday, July 20th @ midnight
What People Are Saying About Easy Product Expert
Here are just a few comments made by brand new EPE members inside our JJFast
Webinars Facebook Group (Click here to view them all):
Click Here to Access Easy Product Expert (and John & Jay’s “Big Bonus” Package)
IMPORTANT: This exclusive offer disappears on Sunday, July 20th @ midnight
Click Here to Access Easy Product Expert (and John & Jay’s “Big Bonus” Package)
IMPORTANT: This exclusive offer disappears on Sunday, July 20th @ midnight
Click here to join the EPE community now: http://jjsnip.com/epe
Click Here to Access Easy Product Expert (and John & Jay’s “Big Bonus” Package)
IMPORTANT: This exclusive offer disappears on Sunday, July 20th @ midnight
IMPORTANT: This Offer Disappears Sunday @ Midnight
Now is the time to take action if you’re ready to jump-start your business by
monetizing an almost unlimited supply of free digital content, and monetizing it in
the most efficient way possible. But you must hurry…Tony is closing the doors to
new students Sunday at midnight, July 20th . Click here to lock it all in while you
still can: http://jjsnip.com/epe
There has been a lot of brainstorming by the JJ Fast team to come up with the
best bonuses possible, and the feedback has been absolutely astounding. When
you find a mentor that does things you agree with and resonate, it just makes
sense.
The size of the investment for the actual value you get, it’s really hard to wrap
your head around.
What you’re actually doing is investing in yourself. You’re being selfish in an
important way!
The competition is extremely low and the communities that Tony is going to show
you are very vibrant.
You can get any support at [email protected]
There is also a Facebook group that is specific for Easy Product Expert. Once you
make the investment you’ll be directed to the main dashboard where you will get
all of the bonuses, the member’s area, and all the material you’ll need, so it’s all
there waiting for you.
http://jjsnip.com/epe
By the way, all of this material will work from any country (or anything that’s
specifically not English-speaking). There are actually massive opportunities for you
if that’s the case and you’ll really have a field day.
Click Here to Access Easy Product Expert (and John & Jay’s “Big Bonus” Package)
IMPORTANT: This exclusive offer disappears on Sunday, July 20th @ midnight
Images are really a universal communicator. They can speak to people in ways
that you can’t put in words.
Tony is a really good guy and he’s really looking out for the people who are
joining. He’ll really take you under his wing and the friendship you’ll find is
priceless. You can look around all day and see a million offers, but you won’t find
anything like this anywhere else that will ever compare.
Tony does something that a lot of marketers will not do. He just told you exactly
how he develops the bonuses that have made him countless dollars.
He approaches the trainings based off what he would expect if he were going to
purchase himself.
He would expect all the new and cutting-edge information, so that’s what he
created.
There is a reason esteemed businessmen like John & Jay endorse Tony Laidig so
heavily. He is good on his word, and you are guaranteed to get something out of
this that will massively influence your own business (and life) no matter what.
He really goes out of his way to make sure that you get everything you need.
You’ll get all the shortcuts to make that leap for success.
With public domain content, the law states that once you release that content
under the public domain, there is no way you can undo that fact. But the way it
works is that every person using it will have their unique spin on things.
We have opened the door for you to a brand-new world of ideas, a brand-new
business. These are derivative information products that you can turn around and
make things completely new and fresh.
So if you’re serious about creating products at all and taking your life to the next
level, the only thing left is to sign up: http://jjsnip.com/epe
Thanks for reading and I sincerely hope you take action and see the success that
you truly deserve! Just click the link above and you’ll see why so many people
have joined already.
Click Here to Access Easy Product Expert (and John & Jay’s “Big Bonus” Package)
IMPORTANT: This exclusive offer disappears on Sunday, July 20th @ midnight
Click Here to Access Easy Product Expert (and John & Jay’s “Big Bonus” Package)
IMPORTANT: This exclusive offer disappears on Sunday, July 20th @ midnight