The Medotels UK Newsletter provides an effective communication tool for all The Medotels UK affiliated partners and travel industry colleagues. Our aim is to keep you informed about facts, events and matters that concern your field of interest. How to maximize your hotel’s GDS distribution Extremely cost effective marketing The goal of improving distribution and raising the profile of your hotel within the Global Distribution Systems (GDS) is not as complicated as it may appear. Hoteliers can take control of their distribution within the GDS by gaining a better understanding of the opportunities available and by proactively marketing their properties. Opportunities can range from specific targeted advertising to ensuring hotels obtain top placements on a hotel list. GDS Specific Advertising Each GDS provides specific and targeted advertising products. Hotel companies can use these to help promote their brand, a specific hotel property or a promotion to a targeted trade audience. Other advertising tools such as online itineraries, travel agent portals and online brochures. Textual only or combined textual/image advertising tools found in the major GDS comprise of: - Sign in Advertising: Direct and customised advertising messages at time of signing in to the GDS by the travel agent. In the major GDS these are called: Sabre Sign-In, Galileo Front Page News, Worldspan PrimeSine and Amadeus Sine in message. - Targeted Textual Advertising: This tool enables hotels to reach their targeted audience with relevant promotions at the time of decisionmaking. In the major GDS these are called: Sabre PromoSpots, Galileo Headlines, Worldspan Accents and Amadeus Display messages. In This Issue: System Improvements 2 Destinations 4 Event Calendar First Class Hotels New Affiliation June 2010 3 5 - Travel Agency Portals and Graphical User Interfaces (GUI): These allow hotels to target travel agents with a combination of graphical images and text such as badge or banner advertisements during the booking process or at the time of decisionmaking. This is particularly beneficial in promoting brand awareness or a specific property with images. - Online Itineraries: Hotels can promote their brand with a more visual context and this time directly to the targeted travel consumer allowing them to promote a specific destination, hotel or brand with strong images. In the major GDS these are called: Sabre TripAdvisor, Travelport ViewTrip, Amadeus Checkmytrip.com - Reference Systems (online brochures): This electronic brochure is an effective communication and advertising tool provided free of charge by the GDS for the dissemination of information about the hotel chain and its properties. Some GDS have the ability to transfer this information into a web format in order to provide images. In the major GDS these are called: Sabre Direct Reference System, Galileo Brochure Line and Chain Keywords, Worldspan Global Reference System and Amadeus Information System. - Vapor Text Messages: This is an interactive confirmation response message managed by the hotel through their GDS and displayed to travel agents on screen at time of confirmed booking. This is used mainly to highlight benefits and features of the rate and/or room booked. Sabre, Galileo, Worldspan and Amadeus all offer Vapor Text Messages. - Broadcast Messages: Advertising messages are displayed in the Travel Agents “queue” where they usually retrieve messages from suppliers regarding their bookings. For example, Amadeus Broadcast messages. June 2 010 GDS Marketing Opportunities There are a number of other marketing strategies available through the GDS. These are not specifically advertising tools but opportunities to promote a hotel brand, a specific hotel property or a promotion using such features as UpSell and Best Available Rate. They provide the hotel with the ability to promote itself and increase revenue at time of decision making without using direct advertising. - Hotel UpSell: such as Sabre’s UpSell enables hotels to increase their revenue by providing the ability to “upsell” the room selected by displaying the price difference for an upgrade or to purchase additional features. - Best Available Rates (BAR): This feature allows hotels to guarantee the rates in the GDS are the same as those offered on their direct website or by calling the hotel. This ensures total confidence to the travel agent and enables them to provide better service to their customer knowing they will not get a better rate elsewhere. In return for providing parity with their website, hotels participating in BAR are highlighted to the travel agent. In the major GDS these are called: Galileo Best Available Rate, Amadeus Best Available Rate and Sabre Rate Assured. - Priority Placement for Hotels: A highly competitive tool and an opportunity for the hotel to highlight and position a property at the top of the hotel search list for the destination and dates requested. In the major GDS these are called: Sabre Spotlight, Galileo Feature Property, and Amadeus Instant Preference. - E- Newsletters: These are periodic electronic publications distributed to Galileo and Worldspan travel agencies. They can be used for special promotions or to advise travel agents on a new promotion, rate or destination. www.themedotels.com Sys te m Improv ements The TravelBook Group Team Lefteris Sergidis Director of: The TravelBook Group Limited [email protected] Tel: +44 208 144 6919 Fax: +44 (0)23 9294 0276 Skype user ID: lefterismhr Lefteris Solomou Director of: The TravelBook Group Limited [email protected] Tel: +44 208 144 6919 Fax: +44 (0)23 9294 0276 Skype user ID: lefteris.solomou Andreas Burden Operations Manager [email protected] Tel: +44 208 144 6919 Fax: +44 (0)23 9294 0276 Skype user ID: andreasburden Tasie Pavlidis PR & Marketing Manager [email protected] Tel: + 210 2715321 Mobile: +30 690 725 5924 Skype user ID: tasie_pavlidis Mary Alavantis Accounts Manager [email protected] Tel: + 210 2715236 Mobile: +30 694 451 9267 Skype user ID: tmgmary Reservations [email protected] Tel: +44 208 144 6919 Fax: +44 (0)23 9294 0276 Website: www.themedotels.com A decade of superb hospitality FPI Hotels & Resorts marks its 10th anniversary of delivering excellent service and special care to every guest. In 2010, the Bulgarian hotel chain FPI Hotels & Resorts celebrates 10 years since the opening of its first hotel. At present the company's portfolio includes eight hotels, six of them are business tailored and located in Sofia: Apartment Houses Iztok and Bulgaria, Hotel Hill, Hotel and Apartment Houses Greenville, Boutique Hotel Crystal Palace, the only Residence Hotel in Sofia - Arena di Serdica. The company also manages two resort hotels – Santa Marina near the Black Sea town of Sozopol and St. Ivan Rilski in Bulgaria’s most famous ski resort Bansko. Apartment Houses Iztok Apartment Houses Bulgaria Hotel Hil Hotel and Apartment Houses Greenville Boutique Hotel Arena di Serdica Santa Marina St. Ivan Rilski Crystal Palace FPI Hotels & Resorts has won the prestigious award "Most successfully developing Bulgarian hotel chain”, awarded by the Bulgarian Hotel and Restaurant Association in 2007. Al Safir thanks The Medotels UK along with other Partners in it’s success story at ATM At the Arabian Travel Market expo in Dubai, Al Safir management highlighted each Partner’s achievements and thanked their supporters for partnering them in success. Pictured right is Mr. Hameed Al Halwachi, Managing Director of Al Safir thanking Mr. Lefteris Sergidis, Director of The TravelBook Group Limited for their support. Also present was Mr. Eleftherios Solomou, Director of The TravelBook Group Limited. June 2010 2 Event Calender 2010 - 2011 September 2010 21/09 – 24/09 23/09 – 25/09 October 2010 21/10 - 24/10 29/10 – 01/11 November 2010 09/11 – 12/11 18/11 – 21/11 January 2011 11/01 – 16/01 13/01 – 16/01 13/01 – 17/01 19/01 – 23/01 20/01 – 23/01 20/01 – 23/01 27/01 - 29/01 28/01 - 30/01 February 2011 03/02 – 07/02 10/02 – 13/02 10/02 – 13/02 17/02 – 20/02 24/02 – 27/02 March 2011 03/03 – 06/03 09/03 – 13/03 16/03 – 17/03 16/03 - 19/03 23/03 - 25/03 April 2011 13/04 – 16/04 dates to be confirmed 14/04 - 17/04 15/04 - 17/04 20/04 - 22/04 May 2011 03/05 – 06/05 24/05 – 26/05 June 2011 09/06 - 12/06 June 2010 IFTM TT Warsaw Paris Warsaw France Poland Romanian Tourism Fair Swiss International Holiday Exhibition Bucharest Lugano Romania Switzerland World Travel Market Philoxenia London Thessaloniki UK Greece Vakantiebeurs Ferien Messe BTL FITUR Matka ITF Slovakia Tour SATTE Ferie i Bella Utrecht Vienna Lisbon Madrid Helsinki Bratislava New Delhi Copenhagen Vakantiesalon Holiday World EMITT BIT Sajam Turizma Brussels Prague Istanbul Milan Belgrade The Netherlands Austria Portugal Spain Finland Slovakia India Denmark Utazas - Travel ITB Best of Britain & Ireland MITT UITT Budapest Berlin Birmingham Moscow Kiev Hungary Germany UK Russia Ukraine Crotour Zagreb Croatia Johannesburg South Africa Salo Internacional del Turisme World Holiday & Travel Fair KITF Barcelona Almaty Belgium Czech Republic Turkey Italy Serbia Spain Kazakhstan ATM IMEX Dubai Frankfurt UAE Germany ITE HK Hong kong China 3 Des ti natio ns Skiathos, an island of untold beauty Skiathos is a peaceful green island, located in the north-west part of the Aegean Sea. Along with Skopelos & Alonissos, Skiathos completes the complex of the Sporades Islands. The ancient Town of the island, today called “Kastro”, was built in 800BC at the north part of the island. Skiathos Town is built amphitheatrically and it has many narrow streets lined with white houses and their red rooftops. It has two quaysides split by an outcrop of rock known as the “Bourtzi” where dozens of cafes exist in both harbours, the old and new. In the main shopping street called “Papadiamanti” you will find not only shops but more cafes and bars. There is a great variety of tavernas and restaurants scattered in the town and no matter what your taste is, you’ll be satisfied. If you wish to escape from everyday routine, Skiathos Palace Hotel is the best choice and the right place to relax. An all time classic choice, Skiathos Palace can offer you more than you have ever imagined. Located on a pine hill, in the southwest point of Skiathos and affording a breath-taking view over Koukounaries beach, one of the best in Sporades islands and overall Europe, the Skiathos Palace combines astonishing natural beauty together with creative hotel know how and gives you a good reason to visit it! Search www.themedotels.com for special offers and promotions The island has more than 60 beaches. It’s a small paradise for people who love the sea and the sun. All the southern beaches are well organized with parasols & sun beds, small beach bars where you can find light dishes and refreshments, or traditional tavernas on the edge of the sea. The beaches on the north side are associated with the history of the island like "Kastro" beach which is located just under the old town of the island, or "Lalaria" beach with the white pebbles and the caves where a whole myth still haunts the island. The Medotels UK is proud to have 2 affiliated hotel partners on Skiathos island: First Class Hotels The Plaza Hotel The Skiathos Palace Hotel June 2010 4 The Belvedere Court Hotel Apartments Hotel Hotel Facilities Baby Sitting, Banquet Facility, Business Centre, Business Services, Car Rental Desk, Concierge Desk, Conference Room, Medical Services, Currency Exchange, Laundry/Valet, Doctor on call, Free Secured Parking, Front Desk Hours - 24 hrs, Guest Laundry Facility, Porters, Housekeeping Daily, Room Service, Secretarial Services, Valet Parking, Wheelchair Access Elevator, Wheelchair Accessible Rooms Incentives Outdoor Pool, Racquetball, Sauna/Steam Bath Accommodation 173 Rooms including 89 studios and 84 one bedroom, all with Air Conditioning, Balcony (some rooms), Hair Dryer, High Speed Internet, Ironing Board/Trouser Press, Kitchen, Microwave Oven, Movies in room, Private Bath with Shower, Refrigerator, Safe in room, Shoe Shine and Cable TV. Restaurants and Bars The Belvedere Pavilion - Multi Cuisine Belvedere Court Hotel Apartments is ideally situated in Bur Dubai, the heart of the city. Complementing the imposing facade of the exteriors are the equally inviting interiors. Right from the atrium to the rooms, all are done elegantly, pleasantly merging with the modern comforts that the hotel imparts. This hotel apartment is the perfect combination of uncompromising hospitality and amenities including comprehensive business facilities to cater to the needs of a discerning business clientele, including a comprehensive business centre, fitness centre and a swimming pool. Book now on www.themedotels.com June 2010 Distances Dubai International Airport: 10 km Burjuman Mall: 200m Trade Centre: 200m Sheikh Zayed Road: 15 m American Hospital: 10 m Sharjah: 25 km Abu Dhabi: 175 km 5 VillasBook.com is a user-friendly advertising and on-line booking system which is easy to navigate and contains adequate information relating to each individual private villa and it’s surroundings that allows you to find and select a villa for your next vacation with confidence – safe in the knowledge that you have made the right choice and paid the correct rental price directly to the villa owner or villa provider. Our aim is to offer an honest and unbiased service to travellers and property owners alike. "Affordable Luxury Villas" In our quest for “excellence” in service, we hope to surpass your expectations! Do you want to reach your niche au dience an d achieve your business objectives? Send us your advertisement and we will include it in the next Medotels Newsletter FREE of charge info@them e dotels.co m
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