1. health and fitness

HOW TO ‘AMP’ UP YOUR CLUB
MACMA ANNUAL CONFERENCE
July 12th
Turf Valley Resort
www.macmaclubs.org
MACMA ANNUAL CONFERENCE:
HOW TO ‘AMP’ UP YOUR CLUB !
Thursday, July 12th
Turf Valley Resort, Ellicott City, Maryland
Whether you are an Owner/General Manager; Fitness
Staff, Sales Staff or in Operations the MACMA Annual Conference has something for you.
Two Keynote Presentations to ‘Amp’ Up
Your Club!
‘Amp’ Up Your Intuition with Jon Stetson
Invest in Your Intuition
We all need to review just what we think is possible –
both in the world at large and in our own lives in particular.
The limits placed on us by society, work, friends, and
family often become limiting factors in our lives.
The best solutions to our problems are often right in
front of our eyes, but we fail to see them because we've
been seeing our Life Experiences through dark glasses.
What we think is a focused approach is often, in reality,
just a bad case of tunnel vision!
Jon Stetson’s goal is to inspire and teach that we all
have a lifetime of learning that yearns to be put to use –
and applied in everyday life – but with which most of
us in the modern world have lost contact.
He will motivate you to invest and connect with your
Intuition and expand what you believe is possible… and
then go beyond.
‘Amp’ Up Your Customer Service with
Dr. Bryan Williams D.M.
Work Like You Own It! Six Habits of Service Superstars
The purpose of this keynote is to discuss the mindset,
habits, and skills for line staff to work with a sense of
ownership. It will review the work habits and approach to service that world-class employees have.
Special emphasis will be placed on six habits of service superstars. Attendees will leave this session with
practical and applicable tools/concepts to use
immediately at your club.
If you are club owner, and it is simply not feasible to take
your staff to the IHRSA convention, you cannot afford to
miss the MACMA Conference. Your staff will have the
opportunity to hear the same high quality industry experts
speak and become better educated without sending them
across the country to do so. If remaining competitive in your
market is important to you... do NOT miss this event!"
-Leighann Moll, Founder of Momentum Fitness
‘Amp’ Up Your Education
Earn CEU’s from the American Council for Exercise
(ACE), National Academy of Sports Medicine
(NASM) and National College on Strength and Fitness
(NCSF) by attending the sessions at conference.
Other MACMA Events @Turf Valley Resort
July 11th
Golf Tournament
9am Shotgun,Scramble Format
Lunch and Prizes to follow
July 11th
Power of Peers Workshop
Owner/General Manager Roundtable
1-5pm, Facilitated by REX Roundtables
*Pre-Registration Required
Featured Keynote Presentations
Jon Stetson is the one entertainer/speaker in America who truly understands the
meaning and importance of capturing the mindshare and heart share of an audience. Jon is an international acclaimed intuitionist who has performed for audiences
worldwide. Over the past 25 Years President Bush, President Carter, The King of
Sweden, The Royal Family of Monaco, Donald Trump, Bob Kraft & The
New England Patriots, Fortune 1000 organizations, associations and celebrity audiences have experienced Jon Stetson. He's been seen in numerous television appearances on major networks such as CBS, NBC, PBS and the A&E Network.
Jon combines the art of mystery with the science of psychology and the power of intuition to create the impression that nothing is impossible. Thoughts are reveled,
minds are read, reality bends and your imagination is challenged. You won’t believe
your eyes!
Dr. Bryan Williams is a service consultant, trainer, and author. His specialty
areas include service excellence, employee engagement, and quality improvement. He has travelled worldwide to work with more than 100 companies in diverse industries such as hospitality, healthcare, spa, banking and real estate. Bryan is the former Global Corporate Director of Training and Organizational Effectiveness for the Ritz-Carlton Hotel Company. He holds degrees and
certifications in Business Administration, Total Quality Management, Hotel/
Restaurant Management, and Education, including a Doctor of Management in
Organizational Leadership. Bryan is also a member of the Board of Examiners
for the Baldrige Performance Excellence Program. He lives for service, and is
very passionate about helping companies reach high levels of service and organizational excellence.
SPONSOR SPOTLIGHT
Please join the MACMA Board of Directors in thanking the following Conference Sponsors.
We could not do it without them !
Platinum Sponsors
Gold Sponsors
MACMA Annual Conference, How To ‘Amp’ Up Your Club, July 12th
8:00-8:30am
8:30-9:00am
9:00-10:00am
10:00-10:45am
10:45-12:00pm
A1
Registration and Continental Breakfast
Welcome/Announcements
Keynote #1 Jon Stetson
Exhibition
Breakout Sessions A
Management Track
Differentiate and Thrive In A Competitive Marketplace
Will Phillips and Eddie Tock, REX Roundtables for Executives
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A2
Learn 3 core competencies to success
10 Steps to thriving not just surviving
Understand what 2 components are more important than strategy
Creating sustainable performance
Fitness Track
A Step by Step Plan To Implement Group Training
Greg Mauer, New Paradigm Partners
Attend this session to learn: keys to pricing small group training and instructor compensation; specific steps to creating effective small group training internal and external marketing for your club; and a proven sales strategy for
your club’s group training. You’ll also learn about various equipment based and program options and how to determine which is best for your club. You’ll walk away from this session understanding what your club should be earning from Personal Training and Small Group Training based on your club’s membership base; the three key factors
that any group training program must have in order to be successful; and a strategy to keep your group training
programs successful and growing after the initial program launch.
A3
Medical Track
Getting Doctors To “Buy In”
Bill Sonnemaker, Catalyst Fitness
If Exercise is Medicine and Dr’s write prescriptions why is there a disconnect between Dr’s writing prescriptions
and.... If Exercise is Medicine then why is Exercise not being prescribed and dispensed, where Is the disconnect?
In this session Attendees will learn the top reasons why Dr’s do not prescribe exercise and the top ways in which to
get Dr’s to buy into Exercise and prescribe it to their patients.
MACMA Annual Conference, How To ‘Amp’ Up Your Club, July 12th
12:00-1:15pm
1:15-2:15pm
2:15-2:45pm
2:45-3:45pm
B1
Lunch/Awards
Keynote #2 Dr Bryan Williams
Exhibition
Breakout Sessions B
Management Track
There’s A Hole In My Bucket. . . . How To Prevent Members From Leaving
Maria Parrella-Turco, New Paradigm Partners
In this seminar you will learn key strategies that will help you optimize members’ usage, results, and relationships, which are the three key factors in maximizing retention. How to properly integrate, service and retain members will also be take a ways from this impactful presentation.
B2
Fitness Track
Metabolic Conditioning: The New Way To Train
Fabio Comana, NASM
P90x™, Crossfit™ - You know the names, but what are they all about? Metabolic Conditioning is hot, and while
many fitness professionals grasp the concepts driving these training philosophies, many misconceptions exist in
understanding the real physiological principles that deliver safe and effective programs for success without injury
or attrition. Although metabolic conditioning varies by purpose, for most it involves strategies to boost metabolism, burn more calories and transform the body from fat-to-fit, but are they snake-oils or do they deliver results?
B3
Medical Track
The Baby Boomers Are Coming ! Are We As Fitness Professionals REALLY Prepared
For This Lucrative,Yet Medically Challenged Market?
Amanda Harris, ACAC
Baby Boomers are an emerging market for Fitness Facilities all over the country. Their doctors are imploring them
to exercise and many have both the time and the money to do it. But these people do not come to us looking only
to “lose weight and tone-up.” Their health may be complicated by metabolic disease, joint disorders, chronic pain
and even cancer. Are personal trainers ready to appropriately care for these clients? Are we willing to risk it?
Join Us for Happy Hour 3:45-4:45
Come celebrate the day with the new contacts that you have
made! Have some fun, unwind and win raffle prizes.
MACMA Annual Conference, How To ‘Amp’ Up Your Club, July 12th
Conference Presenters
Fabio Comana, M.A, MS
Senior Fitness Educator for the National Academy of Sports Medicine
(NASM), and faculty member in Exercise Science and Nutrition at San
Diego State University, and UC San Diego. Previously, Fabio was an
exercise physiologist and certification manager for the American
Council on Exercise (ACE) where he, during his tenure, was the original developer of ACE’s Integrated Fitness Training Model™ and all
their live personal training educational workshops. His previous experiences include
collegiate head coaching; strength and conditioning coaching; and opening and managing health clubs for Club
One. As a national and international presenter, he is frequently featured on television, radio, internet, and in print
publications. He authored chapters in various textbooks and publications, and is presently authoring upcoming
academic and consumer books.
Amanda Harris, MEd
Amanda Harris is an Exercise Physiologist/ Medical Exercise Specialist with over 15 years of experience in the health, fitness and wellness industries as a Personal Trainer, Group Exercise Instructor,
Fitness Manager, and Fitness Industry Educator. Amanda has presented at Club Industry, IHRSA,
Athletic Business Conference, and MFA, among others. Her articles have been published in Fitness
Business News, Club Industry Magazine, ACSM’s Health Fitness Journal, and Norm Cates’ Club
Industry Insider. She is currently the Director of Personal Training and Medical Fitness at ACAC in Midlothian
Virginia, where she also runs a busy medical fitness practice and serves as the Vice President of the newly-formed
American Society of Fitness Professionals.
Greg Mauer, New Paradigm Partners
Greg is a seasoned fitness professional with experience in all facets of the industry including inventing The Training Camp Slide which he also marketed and manufactured. In this capacity he
created and edited five instructional videos for instructors and users; and managed a network of 75
Lateral Motion Trainers who trained and certified instructors in the correct use of the slide. After
selling the rights to the Training Camp Slide which was distributed in Europe, Japan, Canada,
South America, and the U.S., Greg developed a proprietary weight management program used in 12 centers and
managed a team of 15 trainer/instructors. Prior to becoming the general manager of Hockessin Athletic Club, Greg
held similar positions at the Pike Creek Fitness Club and the Tilton Fitness Club in Mays Landing, New Jersey.
Greg’s professional experience combines in depth functional knowledge with "real world" business experience.
His hard work, leadership, passion, and knowledge of health and fitness provide clients the opportunity to improve
all facets of their business and operations.
Maria Parrella-Turco, New Paradigm Partners
Maria has been working in the fitness and wellness industry since 1990. She and
New Paradigm have assisted hundreds of centers in the aspects of conception, business plan development, finance, facility development, management and staff training. She and New Paradigm own and operate a highly profitable and successful
30,000 square foot “consulting model” health club that is used as a testing and university center for the firm. Her mission is to optimize her clients mission and profit
objectives and her consulting has facilitated increased profitability for many clients.
As a Senior Partner of New Paradigm Partners, Maria serves as a professional consultant to the fitness industry. As a facilitator, she is a lead trainer for the NPP University and Franklin Coveys 7 Habits of Highly Effective Health Club Managers. In
addition to her senior partner role with New Paradigm Partners, Maria serves as a
founder and COO of fitrewards
MACMA Annual Conference, How To ‘Amp’ Up Your Club, July 12th
Conference Presenters
Will Philllips, REX Roundtables for Executives
Will Phillips is the founder of REX Peer Groups for Club Owners
and Executives. Over 120 club owners from the largest chains in
the US, Europe and Australia to single locations clubs are in REX
Peer Groups. REX members perform from 20 to 30 % above industry averages year after year.
Eddie Tock, REX Roundtables for Executives
Eddie is a Partner with REX Roundtables, a global organization that runs executive
mastermind groups for over 100 business owners and chief executives that share Best
Practices. Each group has up to 15 members that meet 3x per year for 3 days. REX
currently has 8 roundtables in the U.S. and in 2012 is adding 2 more. REX has proven
to be a highly effective way to rapidly produce significant improvements to revenue
and profitability. Over the past 5 years, the top 25% of fitness businesses in a REX
Roundtable have an average EBITDA of 24% to 40%, as compared to a 17% industry
average. Ed is a top speaker for the Club Industry Shows, IHRSA Conventions and has
been a faculty member for IHRSA’s Institute for Professional Club Management. As
an industry leader, marketing and sales training consultant, he has worked with over
1000 clubs worldwide including 142 PRE SALES since 1983. Ed was formerly a partner in Sales Makers for 21 years, winning the IHRSA Associate member of the Year!
Bill Sonnemaker, MS
Bill Sonnemaker MS, is an internationally sought after Exercise Physiologist, Personal Trainer,
and Educator. Bill's impressive credentials, first-class scientific education, and numerous national and international awards distinguish him as a cutting edge leader in the fitness industry.
In 2007, Bill received both the IDEA International Personal Trainer of the Year and the NASM
Pursuit of Excellence Awards. He is recognized worldwide by his peers in the health and fitness
industry as a highly motivated and committed leader and advocate for the advancement of fitness professionals’ training and competence standards. Bill holds a MS in Performance Enhancement and Injury Prevention. He has obtained advanced specializations and certifications as
a Performance Enhancement Specialist, Corrective Exercise Specialist, and Certified Strength
and Conditioning Specialist. He earned these and additional certifications through PTA Global,
NASM, NSCA, ACSM ACE.
He is the Founder of Catalyst Fitness, Georgia’s only fully accredited and medically recognized
Personal Training and Performance Enhancement facility.
EXHIBITOR SPOTLIGHT
Please join me in thanking our Conference Exhibitors. We could not have this conference without them !
ABC Financial
ACE
Creative Insurance
CSI
Cybex
MembersFirst
Octane
Paramount
Performance Foods
Power Plate
FiServ
fitRewards
IFH
Les Mills
Life Fitness
MadDogg
Power Systems
Precor
Susan K Bailey Advertising
Technogym
TRX Training
W.I.T.S.