1. hobbies and interests
2. reading

How to Use This Manual
The BACCHUS AND GAMMA Peer Education Network has provided impaired driving
prevention resources throughout our 29 year history. During this time, we have witnessed
the incredible growth of campus impaired driving prevention activities and the decline in
deaths due to alcohol-related crashes. However, the fight against impaired driving is not
over. After years of decline, impaired driving rates began to increase for every age group in
2001 and 2002. Reports from 2003 show a slight decrease in deaths caused by alcoholrelated crashes, but over 17,000 people still die each year due to impaired driving.
To address this increase in the 18 – 24 year old age group, we offer you the Impaired Driving
Prevention Programming Manual and Resource Guide. This year’s campaign theme, Along
These Lines, addresses the importance of educating students about the risks of driving
under the influence of alcohol or drugs and how to program, throughout the year, to
prevent impaired driving. The Along These Lines kit includes the manual, a CD- ROM,
and promotional items to help you plan a comprehensive, year-round impaired driving
prevention program.
As you read through the manual you will notice the
symbol indicating that the CD-ROM
included in this guidebook contains an additional resource. To make program planning
easier, the CD-ROM contains:
•
The latest facts on impaired driving and other highway safety issues
•
Sample media alerts, news releases, and public service announcements
•
Planning guides to assist you with organizing events
•
Links to websites with valuable impaired driving prevention partners and
resources including traffic safety offices for each state
By using the CD-ROM, you can easily personalize your campus campaign by downloading
the information onto your campus’ letterhead.
Have you checked out our impaired driving prevention website? For more model
impaired driving prevention programs, information on building campus and community
coalitions, and to use the online BAC calculator, visit www.friendsdrivesober.org. This site
will be updated throughout the year so that you will have the most current information
and ideas available to you.
By using these resources and programming ideas, you can begin to comprehensively
address the many aspects of impaired driving and help your campus prevent tragedies.
We encourage you to start brainstorming ways to use this campaign and to co-sponsor
events and programs with other organizations and departments on campus and in your
community. Together, we can make a difference, prevent impaired driving, and save lives.
The BACCHUS AND GAMMA National Staff
www.bacchusgamma.org
i
Along These Lines
www.friendsdrivesober.org
TABLE OF CONTENTS
1.
Drawing the Line:
The BACCHUS AND GAMMA Peer Education Network ....................... 2
2.
Between the Lines: The Language We Use ....................................... 4
3.
Power Lines: What Works in Preventing Impaired Driving............... 6
4.
Lifelines: Other Traffic Safety Information ......................................... 9
5.
Action Lines: Program Planning ......................................................... 12
•
Programming for High Risk Times ................................................... 12
•
Program Planning Checklist............................................................. 14
•
Programs You Can Use ..................................................................... 15
•
Creating and Implementing Designated Driver
and Safe Ride Program...................................................................... 23
6.
Online: Internet Resources and Prevention Partners ........................... 26
7.
Finish Line: Applying for Awards........................................................ 32
CD-ROM TABLE OF CONTENTS
Facts About Impaired Driving
2003 NHTSA Accident Report
Programming Calendar
Sample Press Release
Sample Media Alert
Sample Public Service Announcements
Links to State Departments of Transportation
Links to Other Resources
Applying for Awards
BACCHUS AND GAMMA Resources
Evaluate the Along These Lines Programming Manual and Resource Guide
Along These Lines
www.friendsdrivesober.org
1
Drawing the Line:
The BACCHUS AND GAMMA Peer Education Network
a
History
The BACCHUS AND GAMMA Peer Education Network began in 1975 as a student
leadership organization at the University of Florida. This group developed in response to
the need for alcohol awareness and abuse prevention on their campus. This first group
chose to call themselves “BACCHUS,” an acronym for Boost Alcohol Consciousness
Concerning the Health of University Students. This was the first student organization to
focus on student health and safety, and as word quickly spread throughout higher
education, the term “peer education” was born. Colleges and universities across the
United States began to adopt the BACCHUS peer education model. With wide acceptance
within the student affairs profession and through our early collaboration with
government and corporate supporters, the organization incorporated as a non-profit
entity in 1980 and began to offer services, educational materials and training conferences
to a fast growing network of students and their advisors across the country.
s
Who We Are
Today, BACCHUS AND GAMMA is an international student
leadership initiative with more than 32,000 student
This group developed
leaders and advisors impacting over 8 million peers
in response to the need for
on more than 1,000 campuses throughout the
world. BACCHUS AND GAMMA supports a
alcohol awareness and
powerful network of student affairs professionals
abuse prevention on
who volunteer to assist students and advisors with peer
their campus.
education programs and expert advice on health and
safety issues.
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Along These Lines
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d
What We Do
BACCHUS AND GAMMA has every resource an advisor needs to develop an effective
program for students. We provide comprehensive information on the following topics:
•
Alcohol abuse
•
Underage drinking
•
Impaired driving
•
Sexual responsibility
•
Marijuana and other drugs
•
Eating disorders
•
Tobacco use prevention
Through a very successful student-run affiliate model, BACCHUS AND GAMMA has
developed resource materials, campus promotional items, and training opportunities
that speak to college students in a language that is relevant and compelling. Our
promotional tools come in a large selection of student-friendly training programs,
resource manuals, posters, pamphlets, a bi-monthly publication, The Peer Educator™,
and four comprehensive websites:
•
www.bacchusgamma.org
•
www.friendsdrivesober.org
•
www.smartersex.org
•
www.tobaccofreeu.org
If your campus is not affiliated, contact the BACCHUS AND GAMMA national office to
receive information on how to join. Membership is free and all you need is a group of
interested students and a committed advisor. Affiliate online at www.bacchusgamma.org
For more information about the Network contact us at 303-871-0901 or
[email protected]
Along These Lines
www.friendsdrivesober.org
3
Between the Lines:
The Language We Use
Crash Vs. Accident
It is important to pay attention to vocabulary when preparing your educational activities.
According to the U.S. Department of Transportation, a crash is an event that produces
injury and/or property damage, involves a motor vehicle in transport, and occurs on a
traffic way or while the vehicle is still in motion after running off the traffic way. There
are very few true “accidents” concerning motor vehicle travel so it is important to call
these events by the correct term, crash. Too many motor vehicle crashes occur when
motorists are in a hurry - speeding, tailgating, and ignoring stop signs and signals. Others
occur when adjusting radio settings, eating or drinking, using cell phones or talking with
passengers distracts the driver. Still, others occur when people get in the driver’s seat
while under the influence of alcohol and/or other drugs. All of these situations can be
avoided. As health and safety educators, let’s change the American vernacular and add
responsibility to motor vehicle collisions.
Blood Alcohol Concentration (BAC)
The U.S. Department of Transportation defines BAC as the weight of alcohol in the blood
(grams/deciliter). A positive BAC level (0.01 g/dl and higher) indicates that alcohol was
consumed by the person tested. The national standard adopted by the U.S. Congress for BAC
related to impaired driving is 0.08 g/dl. (This is the level at which a person is considered to
be intoxicated.) All states have adopted 0.08 g/dl as the baseline mark of legal intoxication.
In addition, all states have adopted laws that make it illegal for persons under the age of 21
to drive with any measurable alcohol in their blood ( a minimum of 0.01 - 0.02 g/dl
depending on the state).
Alcohol Involvement
The National Highway Traffic Safety Administration (NHTSA) defines a fatal crash as alcoholrelated or alcohol-involved if either a driver or a non-occupant (usually a pedestrian) had a
measurable or estimated blood alcohol concentration (BAC) of 0.01 g/dl or above. NHTSA
defines a nonfatal crash as alcohol-related or alcohol-involved if police indicate on the police
report that there is evidence of alcohol present. This code does not necessarily mean that a
driver or non-occupant was tested for alcohol.
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Along These Lines
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f
Know Your State Laws
What is zero tolerance?
Zero tolerance laws makes it illegal for persons under the age of 21 to drive with any
measurable alcohol in their blood. States use a 0.01 or 0.02 BAC to define zero tolerance,
rather than 0.00 BAC, to allow for variation in alcohol testing instruments. To be
effective, a zero tolerance law allows a police officer to require a breath test from a driver
under the age of 21 if the officer has probable cause to believe that the driver has been
drinking. If the driver refuses the test or the test reveals any measurable level of alcohol,
then the driver is subject to sanctions, including loss of his or her driver’s license. Zero
tolerance laws exist in each state.
What are use-lose laws?
In some jurisdictions the use-lose laws make it illegal for anyone under the age of 21 to
purchase, possess, transport, or consume alcohol. A person under the age of 21 cited or
arrested for using or possessing alcohol may lose his or her driver’s license for a specified
period (6 months to a year) and may be subject to other penalties through the motor
vehicle administration, juvenile courts, or juvenile justice administration.
For the latest facts on
impaired driving, see Facts
About Impaired Driving on the
Along These Lines CD-ROM or
at www.friendsdrivesober.or
Along These Lines
www.friendsdrivesober.org
5
Power Lines:
What Works for Impaired Driving Prevention Programs
Like most problems, impaired driving in this country is a complex issue with complex
solutions. Peer education groups need to join with campus and community agencies and
organizations to raise awareness about the dangers of drinking and driving and the
tragedies that can result. To address impaired driving and other alcohol abuse issues, the
National Institute on Alcohol Abuse and Alcoholism (NIAAA)1 recommends a 3-in-1
framework that targets:
(1) individuals, including at-risk and alcohol-dependent drinkers
(2) the student population as a whole
(3) the college, including faculty, staff and administrators, and the
surrounding community
A successful impaired driving prevention program needs to include several different
strategies. To address the problem of impaired driving in a truly comprehensive way, it is
important to understand methods that have been shown to be effective. Strategies
identified as effective or promising by the NIAAA include:
6
•
Challenging students’ expectations of the effects of alcohol
•
Increased and highly visible enforcement of alcohol policies and laws
•
Marketing campaigns to correct student misperceptions about alcohol use
•
Peer education programs
•
Provision of safe ride programs
•
Formation of campus/community coalitions
Along These Lines
www.friendsdrivesober.org
Campus peer education programs can be instrumental in implementing strategies that
affect the student population as a whole, the environment on campus, and the surrounding
community by:
•
creating an impaired driving task force that includes campus and
community members
•
providing health promotion programs and events discussing both
risks and norms
•
using media, such as posters, newspapers, the Internet and peer theater
presentations, to get the message out as many times as possible to the
target population.
Peer educators can implement many types of programs to prevent impaired driving.
Ideas for awareness campaigns, social activities, and educational programs are:
Awareness Campaign Ideas
•
Hang posters in residence halls and academic buildings advertising the increased
Driving Under the Influence (DUI) enforcement during high risk times
•
Distribute information about campus and community alcohol laws and policies
to on- and off-campus residences
•
Make public service announcements at campus events and on campus radio and
TV stations
•
Conduct social norms marketing campaigns for your campus
•
Send out emails with health messages on student listservs
•
Set up information booths in well traveled spots on campus
Social Activities Ideas
•
Hold mocktail contests
•
Offer weekly alcohol-free events
•
Sponsor an Impaired Driving Prevention Olympics
•
Bring an impaired driving simulator to campus
•
Lobby for policy changes on your campus
•
Invite the community impaired driving prevention coalition to meet
on your campus
•
Create a campus and/or community safe ride program
Along These Lines
www.friendsdrivesober.org
7
Educational Program Ideas
•
Bring in a guest speaker or a victim of an impaired driving crash
•
Present information and facts to classes
•
Invite law enforcement to educate about state laws and enforcement issues
•
Design a peer theater presentation to perform at an assembly or
orientation program
There are health models and theories that also can help when planning and
implementing campus programs. These theories and models include the Health Belief
Model, the Social Cognitive Theory, the Stages of Change Model (Transtheoretical Model)
and the Social Norms Model. Create successful prevention strategies by becoming familiar
with these theories and models and using them to develop programs that will have
greater impact on your campus. Remember, for prevention programs to be effective, they
must be on going and utilize a variety of models, strategies, and activities.
Please refer to the
CD-ROM
for more information on each
of these models and theories.
Please refer to the
theories.
CD-ROM for more information on each of these models and
NIAAA (2002). A Call to Action: Changing the Culture of Drinking at U.S. Colleges. Retrieved on
July 30, 2004 from the World Wide Web: www.collegedrinkingprevention.gov.
1
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Along These Lines
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Life Lines:
Additional Traffic Safety Information
g
Distracted Driving
Distraction occurs when a driver is delayed in the recognition of information needed to
safely accomplish the driving task because something inside or outside the vehicle draws
attention away from driving. Driver distractions contribute to one out of every four motor
vehicle crashes. That's more than 1.5 million collisions a year or more than 4,300 crashes
each day!
Ways to avoid distractions while driving:
•
Avoid using your cell phone while driving
•
Do not adjust the radio, tape or CD player while driving
•
Never read while driving; pull off the road to read or consult a map
•
Do not attempt to take off coats or change clothes while driving
•
Conduct personal grooming before or after arriving at your destination
•
Do not allow passengers to divert your concentration
•
Avoid eating or drinking beverages while driving
h
Drowsy Driving
Falling asleep at the wheel is responsible for about 100,000 crashes, 40,000 injuries, and
1,500 fatalities every year in the U.S.2
Causes of drowsy driving:
•
Lack of sleep
•
Driving patterns (e.g. driving between midnight and 6 a.m. every night)
•
Use of sedative medications
•
Untreated or unrecognized sleeping disorders
•
Use of alcohol or other drugs
Along These Lines
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j
How to prevent drowsy driving:
•
Plan to get sufficient sleep before driving
•
Avoid even small amounts of alcohol or other drugs
•
Limit driving between midnight and 6 a.m.
•
If a driver becomes sleepy, he or she should stop driving and either let a
passenger drive or stop in a safe place to sleep before continuing
l
Aggressive Driving
Aggressive driving is driving in a manner that endangers or is likely to endanger persons
or property.
Signs of aggressive driving:
•
Speeding
•
Running red lights and stop signs
•
Tailgating
•
Passing on the shoulder of the road
•
Cutting off another vehicle
•
Slamming on brakes in front of a tailgater
•
Improper hand or facial gestures at other drivers
•
Yelling
•
Repeatedly honking the horn
•
Repeatedly flashing the headlights
How to avoid aggressive driving:
10
•
Don’t let stress and frustration get the best of you while driving
•
Be patient and courteous
•
Do not drive when angry, overtired, or upset
•
Allow extra time to get to your destination
•
When possible, change your schedule to avoid congestion
•
Listen to relaxing music
•
Give other drivers the benefit of the doubt - all drivers make mistakes
•
Avoid conflict, even if you are right
Along These Lines
www.friendsdrivesober.org
j
Share the Road
In 2001, there were 728 bicyclists killed and 45,000 injured in crashes with motor vehicles.3
In addition, data from 2002 shows that 4,882 pedestrians were killed and 78,000 injured in
crashes with motor vehicles in the U.S. because of unsafe practices.4 No matter the form of
transportation, everyone must follow safety guidelines to guarantee a safe arrival.
What you can do:
•
As a bicyclists:
o Signal all turns and allow plenty of space for turning or passing
o Drive" your bicycle as you would a vehicle
o Obey the rules of the road and warn others of your approach
o Be courteous and cooperative with all other road users
o Never assume that the driver can see you
•
As a motorist:
o Obey all the rules of the road at all times
o Slow down at crosswalks and in school zones
o Treat bicyclists like slow moving vehicles and expect them to act as vehicles
o Be courteous and cooperative with all other road users, including pedestrians
o Give at least three feet of passing space between the right side of your vehicle
and a bicyclist
•
As a pedestrian:
o Make eye contact with the driver even when you have a “walk” signal or right
of way
o Wear bright clothing when walking at night and approach street crossings
cautiously
o Never assume that the driver can see you
o Listening to a Walkman or other portable devices can distract you from
approaching traffic. Only use these devices when you have crossed the street or
are out of the area of traffic.
Cyber Drive Illinois (2004). Distracted Driving. Retrieved on August 2, 2004 from the World
Wide Web: www.sos.state.il.us/departments/drivers/traffic_safety/distracted.html
1
National Sleep Foundation. Retrieved on July 30, 2004 from the World Wide Web:
www.sleepfoundation.org
2
Runge, Jeffrey W. (2003). Increasing Bicycle Safety. Address delivered to the League of American
Bicyclists’ Bike Summit, March 5, 2003, Washington, DC. Retrieved on July 30, 2004 from the
World Wide Web: http://www.nhtsa.dot.gov/nhtsa/announce/speeches/
3
NHTSA (2002). Traffic Safety Facts 2002: Pedestrians. U.S. Department of Transportation
publication number DOT HS 809 614, Washington, DC.
4
Along These Lines
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ActionLines:
Program Planning
a
Programming for High-Risk Times
National efforts to stop impaired driving often focus on holidays and long
weekends such as New Year’s or Memorial Day. Colleges and universities are
often closed during those times and students are not on campus. The
high-risk times for college students can be different than for other
populations. Think about the times of the year when students on
The high-risk times for
your campus are likely to increase alcohol consumption and
drive after drinking. Gear impaired driving prevention
college students can be
awareness campaigns, safe ride promotion, and pledge
different than for other
signing drives to these times of the academic year. Work with
your campus and community coalition to increase high visibility
DUI/DWAI enforcement during these events.
Below is a list of activities and events that may be high risk for your
campus. Use this list to begin planning programs for your campus.
Fall
•
First week back to school
•
Greek recruitment/rush
•
Labor Day weekend
•
Homecoming
•
Big game days of the season
o Football season, pro and collegiate, kickoff, big games
o Fall sports
o Playoffs and championship games
12
•
World Series
•
Halloween
•
Pre/post-midterm activities
•
Pre/post-finals activities
•
Winter break/seasonal holidays/New Year’s Eve
Along These Lines
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populations.
Spring
•
First week back to school
•
Winter dances/formals
•
Big game days of the season
o Winter sports
o Spring sports
o Playoffs and championship games
• College Bowl Games
• Superbowl
• Stanley Cup Finals
• NCAA Basketball Tournaments
- March Madness
- Final Four
•
Valentine’s Day
•
St. Patrick’s Day
•
Spring Break
•
Greek Spring recruitment/rush
•
Spring dances/formals
•
Pre/post-midterm activities
•
Memorial Day weekend
•
Pre/post-finals activities
•
Graduation/End of school
Check out the Planning
Calendar on the Along These Lines
CD-ROM for important dates and
awareness weeks.
Along These Lines
www.friendsdrivesober.org
13
s
Peer Educator Program Checklist
Having a successful impaired driving prevention event can take a great deal of planning.
To be sure you haven’t missed any details, use this checklist to organize your events.
■ Establish planning and clean-up committees
■ Decide on the program and theme
■ Establish a budget
■ Choose date and time of program and arrange this as far in advance as possible.
Be sure to find out what other student events are scheduled around the same
time to avoid a scheduling conflict
■ Reserve a location: carefully consider room size and the number of people you
expect at your event
■ Reserve presentation equipment (computer, overhead, projector)
■ Plan an advertising campaign: send out invitations, chalk announcements,
post flyers in classrooms, etc.
■ Make a list of names and contact information. Send the list and program
information to professors to announce in class
■ Plan activities, speakers, and icebreakers
■ Decide on admission charge: if you are charging admission, you might
want to give out tickets or stamp hands
■ Print out any information that you want to distribute to attendees
■ Create a program evaluation
■ Decide on promotional items or door prizes
■ Keep track of all volunteers so that you can send thank you cards
The Along These Lines CD-ROM
contains sample planning forms,
press releases, and public service
announcements for your events.
14
Along These Lines
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Programs You Can Use
Penn State University, DuBois
MADFLASH 2004
Group Name: Counselor Education Student Assistance Program Class
Program Goals/Objectives:
1. Inform students about the effects of alcohol, tobacco, and other drugs.
2. Create a fun environment for students to learn.
3. Have students create and run the program and encourage their peers to
participate.
4. Have students work with local community agencies.
Target Audience: Penn State, DuBois students
Program Description: This program was planned and implemented by a class and
included various activities to promote learning through interaction. Food and mocktails
were provided throughout the event. In the “Driving Under the Influence” activity,
students navigated remote control cars on a self-made track. Each participant wore Fatal
Vision Goggles™ and state and local police monitored driving abilities. Participants with
disabled driving skills were escorted to the judge who handed down a sentence and some
were taken to jail or fined. The police also monitored a sobriety line and those who could
not “walk the line” were also taken before the judge.
Also, a “Remembrance Quilt” was created for students to write messages and draw pictures
recognizing those who had been killed or injured in an alcohol-related crash. The quilt
squares were sewn together and presented to the campus as a reminder of the day.
A panel including local treatment, prevention, and emergency response agencies
presented information and shared their real life stories. High school students were also
invited including a photography class that made a video of the event.
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Promotion and Publicity:
1. Posters, flyers, and banners (designed by young men from an alcohol and drug
rehabilitation center)
2. Mass e-mail and web page
3. Table tents, electronic message board, and placemats for cafeteria trays
4. Campus master calendar and school newspaper
Budget: $2,500
Collaboration:
1. Partnership for Prevention
2. Student Activities, Health Services, faculty members, and Food Services
3. Local community agencies and high school
Duration: Two and a half hours
Contact Information:
Rebecca Pennington
Student Life Coordinator
Penn State DuBois
College Place
DuBois, PA 15801
(814) 375-4766
[email protected]
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Along These Lines
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Programs You Can Use
University of South Dakota
Beer Goggles and Race Cars
Group Name: H.E.L.P. (Health Enhancement Led by Peers)
Program Goals/Objectives:
1. Educate students on how alcohol affects the body and the dangers of drinking
and driving.
2. Promote low-risk decision-making skills.
Target Audience: University students, faculty, and staff
Program Description:Participants chose a remote control vehicle, either a red Dodge
Viper or a Ford Pickup. Participants tested their skills on a scaled driving course that
included obstacles such as dogs, pheasants, cows, horses, and humans. After completing
one lap around the course, participants spoke with peer educators about blood alcohol
levels and how various parts of the brain are affected by alcohol.
After being educated on impairment effects, participants completed the course again
while wearing the Fatal Vision Goggles™. Upon completion, a peer educator processed
the experience with the participant including soliciting the participant’s thoughts on
operating a vehicle at a high blood alcohol level. Several signs (made to look like road
hazard and warning signs) were hung around the room with “excuses” for impaired
driving, such as, “it’s not that far” or “I’m the least drunk.”
After completing the course, participants took part in a mock field sobriety test with either
a Vermillion Police Department or USD Public Safety Officer. Before leaving, participants
were provided with several educational tools including weight specific blood alcohol
level estimator cards; a summary of alcohol’s effects on the brain and effects at various
blood alcohol levels; a brochure on consequences for university, local, and state
alcohol violations; and a brochure dealing with the cost of receiving a Driving While
Intoxicated charge.
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Promotion and Publicity:
1. Posters
2. News at Noon submissions (a daily campus publication advertising campus events)
3. The event was held in a high traffic area to increase participation
Budget:
1. Two remote control cars: $40
2. Course obstacles (scaled horses, cows, dogs, pheasants, humans, etc): $32
3. Orange cones for course: $18
4. Printing of educational material: $14
5. Weight specific BAC estimator cards: $1 each
Collaboration:
1. University of South Dakota Department of Public Safety
2. Vermillion Police Department
3. Student Counseling Center
Duration: The event was one day (10 am – 2 pm).
Contact Information:
Brandy Audus
H.E.L.P. Program
414 E. Clark, Julian Hall 351
Vermillion, SD 57069
(605) 677-5777
[email protected]
18
Along These Lines
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Programs You Can Use
University of Texas at Dallas
OkSOBERfest
Group Name: PHEDs (Peer Health Educators)
Program Goals/Objectives:
1. To educate UTD students about the dangers of drinking and driving.
2. To help students identify a number of ways to successfully get the keys away
from someone who has been drinking.
3. Provide an avenue where students can have fun without alcohol.
Target Audience: UTD student body and intramural participants
Program Description:
The University of Texas at Dallas participated in the 2003 National Collegiate Alcohol
Awareness Week with OkSOBERfest. At the first program titled Happy Hour, free root beer
and snacks were provided. While at the program, the students had the opportunity to
experience how drinking impairs one’s ability to drive. Students drove remote control cars
through an obstacle course while wearing “beer goggles.”
A mock trial featured a student who drank and drove irresponsibly and crippled her best
friend. When asked what the students learned, a variety of responses were given
including the consequences, possible sentences for DWI, and the importance of not
drinking and driving.
The third event was the “Carpe Keep’em – Seize the Keys Cookout.” This program focused
on educating students about a number of ways to seize the keys from someone who has
been drinking. Six different stations were set up to educate UTD students. Those who
attended all of the stations were entered into a drawing for a free $10 gift card to the
campus dining hall. We also served free hotdogs, chips, and drinks. In addition to the
three main programs, we also included the following as part of the “OkSOBERfest”
activities: presentations, free HIV testing, a poster campaign, MADD car display, blood
drive, red ribbon distribution, and a social norms fact stakes displayed on campus.
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Promotion and Publicity:
1. Flyers and posters
2. Dum-Dum lollipops with information about our events (i.e.,
“Don’t be a Dum-Dum and miss the OkSOBERfest events!”
3. E-mails to all students and class announcements
Budget: $352.40
Collaboration:
1. Crime Prevention
2. Counseling Center
3. Residential Life and the Peer Advisors
Duration: One week
Contact Information:
Kristie Westmoreland
SU 1.606A
2601 N. Floyd Rd. - SU 25
Richardson, TX 75080
(972) 883-4275
[email protected]
20
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Programs You Can Use
University of Virginia
Foxfield Races Safety Campaign
Group Name: ADAPT (Alcohol and Drug Abuse Prevention Team)
Program Goals/Objectives:
1. Reduce dangerous drinking behaviors by students at the Spring Foxfield Races.
2. Reduce impaired driving by increasing the number of sober drivers and options
for safe rides home.
3. Create a culture in which unhealthy drinking practices are not necessary.
Target Audience: University of Virgina (UVA) and other college students attending the
Foxfield Races
Program Description:
ADAPT, in collaboration with campus and community groups, created the Foxfield Races
Safety Campaign to combat unhealthy decisions surrounding this major event. Before
the Races, an informational advertising campaign was launched to educate students
about the harmful effects of excessive drinking and inform them about the programs
available at the Races. A poster promoting responsible alcohol choices was distributed
primarily to fraternities and sororities and was adapted into a newspaper ad.
Representatives from the Racing Association, ADAPT and an ER nurse spoke to all
fraternity and sorority presidents about alcohol laws and safe ride options. On campus,
information about the Foxfield programs and the UVA Yellow Cab Program were
distributed. The Yellow Cab Program is a system where students may request a taxi ride
home and charge the ride to the Office of the Dean of Students. Students are billed and
have one month to repay the charges.
At the Races, a tent with free food and water for individuals who wished not to drink was
available. There was also information about the free bus service back to UVA. In addition,
ADAPT collaborated with Foxfield’s Designated Driver Program, Safe Ride Home, and
Charlottesville Transit Services to provide alternative rides home. Foxfield’s Designated
Driver Program provided added incentives of coupons, pizza, beverages, and a T-shirt to
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everyone who signed a pledge not to drink all day. Safety tents were located outside the
student section and flyers with alcohol and sober driver information were placed on cars
in this area. Incentives for event volunteers included free tickets and parking.
Promotion and Publicity:
1. Information tables
2. Table tents, posters, and an ad in the student newspaper
3.
Informational meetings and e-mails to all sorority and fraternity presidents
Budget:
Supplies, photocopying, and additional food cost approximately $300. Local merchants
and community members donated food, beverages, coupons, and poster printing.
Collaboration:
1. Foxfield Racing Association
2. UVA Student Council, ER Nurse, UVA Yellow Cab Program
3. Central Virginia MADD
Duration: One day
Contact Information:
Susan Bruce
Center for Alcohol and Substance Education
University of Virginia
P.O. Box 800139
Charlottesville, VA 22908-0139
(434) 924-5276
[email protected]
For additional programming ideas visit the Programming section at
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Creating and Implementing Designated Driver
and Safe Ride Programs
Organizing safe transportation alternatives is one way to reduce the number of impaired
drivers on the roads. The information provided in this section explains the types of
alternative transportation programs that students can implement and what to consider
before developing a program.
Designated Driver Programs
There are two types of designated driver programs:
Informal Program: Friends take turns being the non-drinking driver, agreeing to
remain sober and make sure all the people who came as a group get home safely.
Formal Program: Designated driver programs are cooperative agreements with bars
and restaurants to recognize those people who choose to be the designated driver for the
group. These drivers usually receive a perk from the bar or restaurant, such as free or
discounted non-alcoholic drinks, food, or giveaways.
Safe Ride Programs
Safe ride programs are designed to make safe rides available to anyone who may be in
need and vary by campus.
•
The safe ride program may utilize a bus or van that makes trips from a popular
bar/restaurant area back to campus.
•
The safe ride program may be run through the campus switchboard. A student calls
the switchboard operator and requests a safe ride home.
•
The program can also be designed as a special arrangement between a local cab
company and the campus. Students who show their student ID receive a
discounted ride home.
Things to Consider Before You Start
Before you undertake either a designated driver or safe ride program for your campus,
there are some things you should consider.
•
Find out if anything is already in place. If there is a program in place, see how you
can lend your support. If a program existed in the past, find out why it is no
longer running.
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•
Decide if you have the support, time, energy, and resources. Fundraising for this type of
program is a necessity and a time commitment is required. A variety of financial
resources include bars, restaurants, the Chamber of Commerce, and various campus
offices. In addition, make sure you have the backing and support of your campus
administration to conduct the program.
•
Discuss the ethics of harm reduction. There are two sides to every issue. Some individuals
believe that designated driver/safe ride programs encourage irresponsible behavior by
eliminating consequences. Others argue that these programs can save lives. You will
want to discuss these issues in your group. Approach your campus administration with
your ideas to discuss their concerns as well.
•
Train your safe ride drivers. The safety of both the drivers and the
people needing a ride must be addressed. Consider having
two safe ride volunteers, a male and a female, in each
vehicle and educate drivers about alcohol poisoning
and how to handle inappropriate behavior.
Standard procedures need to be approved by
To increase support,
you campus administration.
consider co-sponsoring your
Investigate the Need for Insurance. To protect
program with another
your program and the volunteer drivers, find
student organization.
out what type of insurance is needed. The
university attorney or risk management office will be
able to help you find and purchase the proper policy.
•
•
Work with partners. To increase support, consider cosponsoring your program with another student organization.
Request funding from the community or from the well-known bars and restaurants.
The mayor or city council may back your efforts. A program of this size needs
money, marketing, and people power.
Implementing Your Designated Driver Program
•
24
Gain support from on-campus and community organizations and leaders. Gather letters
of support from various campus and community groups such as Student
Government, Residence Hall Association, Minority Student Groups, Greek Life,
Athletic Department, and Alumni Association. You may want to approach the
mayor’s office, Board of Education, Chamber of Commerce, and civic clubs.
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Identify the bars and restaurants. Prepare a letter of request for the manager/owner
of your designated bars and restaurants. Explain what you would like to do, who
supports the program, and why it is a good idea to get involved. Provide a contact
number and express your hope to set up a personal meeting. Follow the letter with
a phone call.
•
Schedule personal meetings. When meeting in person, explain that it is in the
establishment’s best interest to get involved.
o A designated driver program can reduce legal liability and may lower
liability insurance.
o Promotional materials will be provided for the establishment to hand
out to patrons.
o Their business will be included in marketing on campus and in the community.
o By providing a perk to designated sober drivers, their business will help
reinforce responsible decision-making.
•
Hold a high visibility kickoff. Plan a lunch with the business managers and invite
representatives from your college president’s office, the mayor’s office, and local
media. Following the lunch, have a high visibility event. Provide media kits to
newspapers, radio, and television stations.
•
Publicize your campaign. Publicize your program both on and off campus and
remember to list the names of sponsors and participating establishments.
•
Follow up and make the businesses feel special: Return regularly to the participating
establishments to make sure the program is working. Also, every six months, do
something to recognize those people who have been helpful. Schedule a get-together
for the business managers to discuss what each has done to promote the program.
•
Evaluate. Successful designated driver programs adapt and evolve over time.
Changes will need to be made to reflect concerns and suggestions from students,
the community, and the participating businesses. Take special care to ensure
that the program continues over the summer and other academic breaks.
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On Line:
Internet Resources and Prevention Partners
Below you will find a list of several allies in the campaign for traffic safety and impaired
driving prevention. For additional information, please reference the provided contacts.
Advocates for Highway and Auto Safety
This alliance of consumer, health and safety groups, and insurance companies work
together to make the roads safer by encouraging the adoption of federal and state laws,
policies, and programs that save lives and reduce injuries.
750 First St, NE, Suite 901
Washington, DC 20002
202-408-1711
Fax: 202-408-1699
http://www.saferoads.org
American Automobile Association (AAA) Foundation for Traffic Safety
The AAA Foundation for Traffic Safety is a not-for-profit organization dedicated to saving
lives and reducing injuries on the roads through education and research.
607 14th Street NW, Suite 201
Washington, DC 20005
202-638-5944
Fax: 202-638-5943
http://www.aaafoundation.org
American Coalition for Traffic Safety, Inc. (ACTS)
The mission of ACTS is to educate the general public and targeted audiences about
technology-related safety issues and to provide safety-related services to ACTS' members.
1601 N. Kent Street, Suite 1103
Arlington, VA 22209
703-243-7501
Fax: 703-243-2806
http://www.actsinc.org
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The Community Guide to Preventive Services (Community Guide)
The Community Guide’s systematic review of the effectiveness of selected populationbased interventions addressing motor vehicle occupant injuries focuses on strategies
within three areas: child safety seats, safety belts, and impaired driving.
Community Guide Branch
Centers for Disease Control and Prevention
4770 Buford Highway, Mailstop K-73
Atlanta, GA 30341
770-448-8189
Fax: 770-488-8462
http://www.thecommunityguide.org/mvoi/default.htm
Emergency Nurses Cancel Alcohol Related Emergencies (EN CARE)
The goals of EN CARE are to reduce preventable injuries and deaths by raising awareness
and promoting healthy behaviors such as reducing the number of injuries, deaths, and
crashes due to drinking and driving.
915 Lee Street
Des Plaines, IL 60016-6569
1-800-900-9659
http://www.ena.org/encare
Fatal Vision™ Goggles by Innocorp Ltd.
Innocorp’s mission is to promote safety in schools and communities and to contribute to
the reduction of alcohol and other drug fatalities and injuries through innovative,
interactive, and fun educational programs.
P.O. Box 930064
Verona, WI 53593
1-800-272-5023
Fax: 608-848-5558
http://www.fatalvision.com
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Mother’s Against Drunk Driving (MADD)
MADD is a non-profit organization with a mission to stop drunk driving, support the
victims of this violent crime, and prevent underage drinking.
511 E. John Carpenter Freeway, Suite 700
Irving, TX 75062
1-800-GET-MADD
Fax: 972-869-2206/07
http://www.madd.org
Governors Highway Safety Association (GHSA)
The GHSA is a non-profit association that represents the highway safety programs of U.S.
and its territories on the human behavioral aspects of highway safety.
750 First Street, N.E., Suite 720
Washington, D.C. 20002-4247
202-789-0942
http://www.ghsa.org
The National Association of Women Highway Safety Leaders, Inc. (NAWHSL)
The NAWHSL is a non-profit organization of leaders working nationwide to prevent and
reduce deaths and injuries on U.S. roadways through public education and advocacy.
http://www.nawhsl.org
National Organizations for Youth Safety (NOYS)
The NOYS is a national coalition that marshals resources that save lives, prevent injuries,
and promote safe and healthy lifestyles among youth.
http://www.noys.org
National Institute on Alcohol Abuse and Alcoholism (NIAAA)
The NIAAA released a report titled A Call to Action: Changing the Culture of Drinking at U.S.
Colleges in 2002. This report looks at the current state of alcohol abuse in higher
education and the current resources employed to fight abuse on college and university
campuses. One of the outcomes of the Call to Action was the creation of this new website.
www.collegedrinkingprevention.gov
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Pedestrian and Bicycle Information Center (PBIC)
The PBIC is a clearinghouse for information about health and safety, engineering, advocacy,
education, enforcement, access and mobility, and pedestrian and bicycle issues.
730 Airport Road, Suite 300
Campus Box 3430
Chapel Hill, NC 27599-3430
919-962-2203
Fax: 919-962-8710
http://www.pedbikeinfo.org
National Clearinghouse for Alcohol and Drug Information (NCADI)
The NCADI is the information service of the Center for Substance Abuse Prevention
and is the world’s largest resource for current information and materials concerning
substance abuse.
1-800-729-6686
http://www.health.org
National Commission Against Drunk Driving (NCADD)
The mission of the NCADD is to continue the efforts of the Presidential Commission On
Drunk Driving to reduce impaired driving and its tragic consequences by uniting a broad
based coalition of public and private sector organizations and other concerned
individuals who share this common purpose.
8403 Colesville Road, Suite 370
Silver Spring, MD 20901
240-247-7012
Fax: 240-247-7102
http://www.ncadd.com
National Highway Traffic Safety Administration (NHTSA)
NHTSA develops, promotes, and implements effective education, engineering, and
enforcement programs toward ending preventable tragedies and reducing economic costs
associated with vehicle use and highway travel.
400 7th Street, SW, NTS-11
Washington, DC 20590
202-366-2705
http://www.nhtsa.dot.gov
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National Safety Belt Coalition
The National Safety Council's National Safety Belt Coalition is a network of organizations
and individuals that promote the lifesaving benefits of correctly used safety belts and
child safety seats.
1025 Connecticut Ave. NW, Suite 1200
Washington, DC 20036
202-296-6263
Fax: 202-293-0032
http://www.nsc.org/traf/sbc.htm
National Safety Council
The mission of the National Safety Council is to educate and influence society to adopt
safety, health, and environmental policies, practices and procedures that prevent and
mitigate human suffering and economic losses arising from preventable causes.
1121 Spring Lake Drive
Itasca, IL 60143-3201
630-285-1121
Fax: 630-285-1315
http://www.nsc.org
National Sleep Foundation (NSF)
The NSF is an independent non-profit organization dedicated to improving public health
and safety by achieving understanding of sleep and sleep disorders, and by supporting
sleep-related education, research, and advocacy.
1522 K Street, NW, Suite 500
Washington, DC 20005
202-347-3471
Fax: 202-347-3472
http://www.sleepfoundation.org
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Promising Practices
Promising Practices strives to contribute to reducing alcohol related problems among
college and university students by motivating institutions of higher education to share
their resources and strategies. The project's Sourcebook incorporates a wide range of strategies
designed to assist campuses in their efforts to prevent or reduce alcohol-related problems.
703-993-3697
http://www.promprac.gmu.edu
Recording Artists Against Drunk Driving (RADD)
As an internationally recognized non-profit organization since 1986, RADD has 500
celebrity spokespeople who pair with media partners and socially conscious sponsors to
create positive attitudes about road safety.
4370 Tujunga Avenue, Suite 235
Studio City, CA 91604
818-752-7799 ext. 11
Fax: 818-752-7792
http://www.radd.org
Remove Intoxicated Drivers (RID)
RID's mission is to deter impaired driving and teen drinking that often lead to intense
trauma for all concerned. They are advocates for victims, enablers of tough laws, and
watchdogs for law enforcement and adjudication in the courts.
P.O. Box 520
Schenectady, NY 12301
518-372-0034
Fax: 518-370-4917
http://www.crisny.org/not-for-profit/ridusa
Students Against Destructive Decisions (SADD)
SADD’s mission is to provide students with the best prevention and intervention tools
possible to deal with the issues of underage drinking, other drug use, impaired driving,
and other destructive decisions.
PO Box 800
Marlborough, MA 01752
1-877-SADD-INC
Fax: 508-481-5759
http://www.saddonline.com
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FinishLine:
Applying for Awards
Award Application for Best Impaired Driving Prevention Program
What could your program do with an extra $300 dollars? Every year at BACCHUS and
GAMMA’s General Assembly the outstanding programs, students, affiliates, and advisors
are recognized for their work and creative ideas. One campus will be selected for an award
recognizing their efforts to prevent impaired driving. Start planning now to submit your
outstanding program to the next General Assembly Awards Program.
Outstanding Impaired Driving Prevention Programming
One award will be given to the peer education group demonstrating excellence in
original, comprehensive, year-round impaired driving prevention programming on
campus. All affiliates will be judged equally regardless of campus enrollment, funding,
etc. The award will be given based on overall ongoing effectiveness and originality of
programs and frequency of outreach in regard to the issue of impaired driving prevention,
not on a single program. Applicants must be affiliated with BACCHUS and GAMMA.
For this award, we are looking for events, activities, and peer education teams that exhibit
creativity and success. Their efforts should motivate and educate the student body and
campus community and promote the BACCHUS AND GAMMA philosophy of
empowering students to positively influence their peers.
The outstanding impaired driving prevention program will receive a $300
cash prize.
Prepare now to nominate your program for this award next fall by:
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•
Planning an original, comprehensive, year-round impaired driving prevention
program
•
Assign a member of your group to be the historian and to keep records of your efforts
•
Document your program by keeping records of activities, attendance, and publicity
•
Take photos of events
•
Evaluate your programs by asking participants to fill out evaluation/feedback forms
•
Watch for the awards application in the mail and at www.bacchusgamma.org in
early fall
•
Follow the awards application instructions closely
•
Return the completed application before the deadline, usually in early October, to
BACCHUS AND GAMMA Awards
PO Box 100430
Denver, CO 80250-0430
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