Finance Your Life Section Editor: Eugene W. Ng, MD, MBA How to Rate Your Life Managers What financial planners, estate planners, bankers, and lawyers should they be doing and how to know if you are receiving topnotch service By Eugene W. Ng, MD, MBA, and Gog Boonswang, MBA, CFA W orking with top professionals is integral to achieving financial success. In this article, we outline the key financial advisors that every successful surgeon should have and what role they should play in your financial life. We also share some tips on how to choose and structure your advisors in order to ensure top service. Defining Key Advisors The primary advisors for a successful financial life include a trust and estate attorney, wealth manager, and insurance provider. Although each has his or her own area of expertise, each should also be aware of the planning the other is doing. The trust and estate attorney should structure your estate to optimize the value of your assets while you are alive, if you become incapacitated, and when you pass on. The top trust and estate attorneys are holistic thinkers who can help advise you and structure your estate such that your goals are achieved and your assets are optimized regardless of what turn your life takes. The best attorneys should be able to explain the pros and cons of each strategy and structure they recommend. Be wary of those who recommend strategies or structures you do not understand and at the same time charge high fees. The primary goal of a top wealth manager is to help structure your accounts so that they are optimized from a tax point of view (eg, retirement accounts and education accounts) and to invest your assets to optimize long-term purchasing power on an after-tax, net-fee basis while taking into account your risk profile. When working with a top wealth manager, you should never wonder how your assets are invested and you should never feel too stressed because of the volatility within the market. Communication from your wealth planner is paramount. The insurance professional should work hand in hand with the trust and estate attorney and wealth manager to manage risk in order to protect you and your family. Disability and life insurance are integral pieces of a well-structured financial plan. Insurance should be put into place only after understanding the long-term goals of the individual and how an estate is structured. Sourcing Key Advisors As in any profession, there are trade groups of which top professionals are members to ensure legitimacy. Unfortunately there are no definitional designations for each professional that ensures a top-quality professional, but background checks on schools attended, professional designations, and references from professionals who have situations similar to your own are imperative. Attorneys should have attended top law schools and worked at highly rated firms in their early years. Wealth managers should hold a Masters of Business Administration (MBA) from a top school, or a Certified Financial Analyst (CFA) or Certified Financial Planner (CFP) designation to show dedication and mastery. Likewise, insurance professionals should have a CFP, Chartered Life Underwriter (CLF), or Chartered Financial Consultant (ChFC) designation to show mastery and dedication of his or her traits. Once these “boxes” are checked, identifying professionals who are experienced, but still hungry to build their practice is ideal. This ensures that you will retain an individual with good experience, but who is still willing to actually work directly on your account and provide excellent service (even if you are not his or her biggest client). Those who are new to their profession may be eager and come at a more affordable price, but you could pay for it in lack of experience. It bears repeating that nothing replaces experience and references from professionals in situations similar to your own. Alternatively, senior partners have the most experience, but charge the highest fees and likely will not focus on your situation unless you are one of their top clients. Be sure to ask what type of practice the professional has, how many clients he or she has, the profile of a typical client, and who performs the direct work on the accounts. It also may not hurt to ask if a prospective professional enjoys his or her work. Structuring Key Advisors Once you identify the right professionals, then you have to have them work together in such a way so that they check and balance one other. Because I advocate a structure of checks and balances, it is important to have each of your advisors only execute 1 area and not 2 or more. For example, although it is Summer 2012 . New Retina MD 13 Finance Your Life important for an attorney to understand insurance and wealth management, he or she should only strategize and draft documents to set up your estate. Likewise, your wealth manager should understand how your estate is organized and the type of insurance you hold, but should only manage your assets. Finally, although your insurance professional should have an understanding of your estate and how your assets are managed, they should be uniquely focused on providing best insurance solutions and risk management advice. The 3 professionals should know each other and all 3 should be kept in the loop with regard to what the others are doing. Having an email list that includes all 3 will ensure that all transactions are transparent. Because these advisors are experts in their field, it is safe to assume that they work with many other professionals in the field—when selecting these professionals, it may prove prudent to ask who a candidate enjoys working with and whether they have recommendations for individuals with whom they work for existing clients. This system of checks and balances is the best way to ensure you receive top service. If you have this structure and spend the time identifying and choosing your professionals with background checks and references, you will optimize the results from your financial professionals. n Eugene Ng, MD, MBA, is a vitreoretinal surgeon. He is the founder of his solo private practice in Hawaii. Dr. Ng holds an MBA from Harvard Business School and previously worked as a lifescience investor at several investment management firms. He currently advises biotechnology firms and buyside investors on strategic and investment projects in lifescience and healthcare. Dr. Ng is a New Retina MD Editorial Board member and may be reached at 808 266 0577; or via email at [email protected]. Gog Boonswang, CFA, has been advising high-net-worth families and foundations for 10 years. Boonswang was a Founding Principal with Summit Rock Advisors, a multifamily office that advises families with $100 million in investable assets. Prior to joining Summit Rock, Boonswang advised wealthy families working in the Private Wealth Management Groups at Goldman, Sachs & Co. and Morgan Stanley. Boonswang spent 3 years as a world-ranked tennis player on the ATP/ITF tours. He sits on the board of the Princeton Varsity Club and is a trustee of the Albert G. Oliver Program, which focuses on the education of high potential, underprivileged children. Boonswang holds an MBA from Harvard Business School and a BA from Princeton University. Feature Story (Continued from page 11) Dr. Kwun: Although I never took a marketing class in college, I learned some important principals from my father, who was in sales. Regardless of whether you are treating a patient or selling to a client, you have to understand that a commodity is being purchased and so customer (or patient) satisfaction is very important. Physicians must remember that it is not only important to treat patients, but it is also important to understand their worries and fears and address these as directly and completely as possible to help ease their anxieties. What separates good doctors from outstanding doctors, in my opinion, is how they interact with their patients. Good doctors make great clinical decisions; outstanding doctors also make great clinical decisions, but they do so in an environment where they truly understand their patients. Are there advantages to teaching, participating in clinical trials, and publishing manuscripts in addition to treating patients? Dr. Freund: It depends what you want out of your career. There are some people who are part of high-volume practices and who are great doctors but choose not to teach or participate in research. That’s just their choice. It actually can be said that teaching and doing research makes one less efficient because you tend to spend more time on minute details. That’s the great thing about retina: there are different paths to choose and one is not necessarily better than another. 14 New Retina MD . Summer 2012 What advice would you give newer attendings as far as important steps to take to ensure a robust career? Dr. Freund: Always focus on what’s best for your patients. This will build your career more than anything else. Your best marketing is the care you provide to patients who are referred to your practice—take the time to understand your patients and explain every situation to them. Patients appreciate the time and effort spent on their care and when a patient goes back to the referring doctor praising you for this, that doctor will be your friend for life. Additionally, avoid criticizing another physician or retina specialist to your patients—it is rare that anything good will come from this. Dr. Kwun: When you finish fellowship, you may think you know what you want, when in fact, you do not. All programs teach clinical and surgical skills, but often fellows are not provided with the information to choose between academic and private practice, or a combination of both. It is really about finding the balance you find personally important. Initially, I thought I would be happiest in an academic setting, but I found a different path in private practice that allows me to balance family, personal, work, and research time in a way that I did not find possible in academia. n K. Bailey Freund, MD, can be reached at [email protected]. Robert C. Kwun, MD, can be reached at [email protected].
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