HOW TO WEAR A HAT
TABLE OF CONTENTS:
I.
II.
III.
IV.
V.
VI.
VII.
ANATOMY OF A HAT
HAT STYLES
MEASURING YOUR HEAD
HAT MATERIALS
CHOOSING THE RIGHT HAT
HAT ETIQUETTE
STORE & CARE
Copyright © 2014. Satya Twena LLC. All rights reserved.
ANATOMY OF A HAT
Crown: The crown is the part that sits on top of your head. Avoid handling the crown as it will
damage and misshape it, instead handle your hat by the brim.
Hatband: The hatband is the ribbon around the “waist”. Hatbands can be easily removed
and replaced.
Brim: The brim is the “skirt” of the hat / bottom half of the hat. It can come in a wide range of
widths as well as shapes (ie: flat, turned up, turned down).
WRONG WAY
CORRECT WAY
NOTE: Don’t rest your hat on its brim as it is impressionable. Rest your hat upside down on a
flat, clean surface to take pressure off the brim.
Sweatband: The sweatband is the ribbon or leather band around the interior
of the hat (where the crown and brim meet). It allows you to sweat in the
hat without damaging the material.
HAT STYLES : WOMEN
Invented in the early 1900’s and were wildly popular during
the 1920’s. Typically Cloches are worn low on the forehead to
slightly reveal the wearer’s eyes.
Cloches can be made from felt to straw to even lace for more
formal events.
Perfect for women with small or round faces
We call the Fedora the stolen boyfriend hat as more often
than not our obsession begins with our cutie’s lid and then
we’re hooked...
This style looks great on all faces
A wide brim is super feminine and looks great on all faces; the
brim width is crucial! Make sure to try different widths to find
the perfect one.
Trick of the trade: wear your wide brim at an angle for some
feminine mysteriousness.
Perfect for women with square, long or round faces
Also know as the “Derby”, the bowler became the hat of
choice at the turn of the century, replacing formal top hats
for men. More recently women have been donning this style.
Perfect for women with square or round faces
HAT STYLES : MEN
Fedoras became popular in the 1800’s, as a way to depict
upper-class, still wildly popular today as they look handsome
on most faces.
Typically fedoras have a crease in the crown and pinch at the
front. The brims vary in width.
Perfect for most faces (long, short, square or round)
The porkipie is shorter in the crown than a fedora (and has a
flat top) which makes it perfect for most men with a long face
or someone who’s tall. Typically a porkpie brim is short and
turned up slightly at the edge.
Supposedly the pork pie got its name due its small resemblance
to a culinary dish -> pork pie.
Perfect for tall men, long or square faces
Also know as the “Derby”, the bowler became the hat of
choice at the turn of the century, replacing formal top hats.
Both Derby and Bowler mean the same thing, a rounded stiff
crown that’s smooth with an upright brim.
Perfect for men with square, long or round faces
A combination of the Fedora and the Tribly, the Stingy typically
has a pinched and creased crown with a short “stingy” brim
(most often turned up).
Perfect for square, small or round faces
MEASURING YOUR HEADSIZE
To look good in a hat, it must fit properly.
3 ways to measure your head:
You’ll need 1 of the following a cloth soft tape measure
OR a piece of string and a ruler.
1. THE SUGGESTED METHOD:
The most accurate way to measure your headsize is with a
partner. Have your partner place the soft tape around your
forehead just above your ears (where you’d like your hat to sit).
2. MEASURING ALONE:
Sit on a chair facing a mirror.
Using a soft tape starting at the middle of your forehead
measure the circumference of your head, slightly above the
ears (where you want your hat to sit).
3. THE LAST RESORT: BY YOURSELF WITHOUT A SOFT TAPE
You can get an accurate measurement alone.
Using twine (a non-elastic string) sit on a chair facing a mirror.
Starting at the middle of your forehead (just above your ears)
wrap the sting around your forehead MAKE SURE TO MARK
where the string ends.
Then measure the string length against a ruler.
TO WATCH OUR VIDEO: http://satyatwena.com/videos
HAT MATERIALS
The materials used to make hats are known as “hoods” or “bodies” and the types of materials vary depending on the season and weather.
FUR FELT / VELOUR / WOOL FELT:
Appropriate seasons: Fall / Winter / Cool Spring
These are a non-woven materials that are fabricated by matting, condensing and pressing
fur fibers. Most of these types of hats are manufactured from a mixture of beaver, hare and
rabbit fur.
STRAW / PANAMA / VISCA / SISAL / BRAID / COTTON:
Appropriate seasons: Fall / Spring / Summer
There are many more materials available for the warmer months. Many of the materials are
woven and then dyed or bleached.
CHOOSING THE BEST HAT FOR YOUR FACE SHAPE
While the following are recommendations, we highly recommend you try different styles to
see what you LOVE best.
You can always schedule a visit to our showroom and we’d happily help you find your perfect hat.
WOMEN:
A “long” face
Women with long slender-faces should try hats with flared brims and generally wider brims
that sit low on your forehead. This will shorten the appearance of your face.
Try to avoid narrow brims.
Celebrities with similar face shapes: Jessica Alba, Sarah Jessica Parker, Giselle Bundchen
Styles to try a Wide Brim, Sun Hat or Beret
A “round” face
For those with a rounder features, an angular hat will set off the symmetry of your face . A
hat with a high crown with a peaked or slanted brim will work great. You can further accentuate this effect by slanting your hat forward as well. Go for shorter crowns.
Celebrities with similar face shapes: Cameron Diaz, Emma Stone, Kate Moss
Styles to try: Newsboy, Fedora or Ivy/Flat Cap
A “square” face
Think soft edges to minimize a strong jaw. A hat with a large brim and a rounded crown will
lengthen the face. Select a hat that rests higher on your forehead to elongate the bottom
half of your face.
Celebrities with similar face shapes: Jennifer Aniston, Olivia Wilde, Lucy Liu
Styles to try: Bowler or Center Dent Fedora
A “small” face
The most crucial rule for small faces: Stay true to your proportions. Those with smaller faces
should avoid from large hats that are disproportionate to your size
Celebrities with similar face shapes: Eva Longoria, Selena Gomez, Taylor Swift
Styles to try: Small Brim Fedora, Cloche, or Pillbox
CHOOSING THE BEST HAT FOR YOUR FACE SHAPE
While the following are recommendations, we highly recommend you try different styles to
see what you LOVE best.
You can always schedule a visit to our showroom and we’d happily help you find your perfect hat.
MEN:
A “long” face
If you have a “long” face try hats that will shorten the overall height of your head.
Hats with a moderate height crown and moderate width brim will best suit you.
Styles to try: Fedora, Homburg or Bowler
A “pronounced” forehead
If you have a “pronounced” forehead try hats with a medium to short crown height.
Styles to try: Fedora, Homburg or Bowler
A “square” face
If you have a “square” face try hats with curves. This will help soften the edges of your face.
A flipped-up brim (tipped up at the back of the hat and down at the front) will also frame
your face nicely.
Styles to try: Homburg or Bowler
A “short” face
If you have a “short” face try hats that elongate your face. A hat with a pinched tall crown
and decent brim. Avoid full crowns and wide brims that hang too far over the face, this will
shorten your face.
Styles to try: Fedora or Homburg
A “round” face
If you have a “round” face try a hat with a medium crown height with a wider brim.
Note: Hats with a narrow hat band will give the illusion of extra crown height.
Styles to try: Fedora, Stingy or Panama
HAT ETIQUETTE
While the traditions of hat etiquette are still practiced to a certain degree they are not as
widely known.
FOR WOMEN
Fashion hats (not baseball-style caps) can be worn:
• In someone’s home
• At luncheons, weddings, garden parties
• At religious services
• At a movie or any indoor performance
• When the national anthem is played
• When the flag of the United States passes by, as in a parade
• Your fashion hat should be removed…
• Anytime it blocks someone’s view, such as at a wedding or in a theater
• Indoors at work
Non-fashion hats (baseball-style/ caps) should be removed:
• In someone’s home
• At mealtimes, at the table
• While being introduced
• In a house of worship, unless a hat or head covering is required
• Indoors at work, unless required for the job
• In public buildings such as a school, library, courthouse, or town hall
• In restaurants and coffee shops
• At a movie or any indoor performance
• When the national anthem is played
• When the flag of the United States passes by, as in a parade
FOR MEN
Can be worn:
• Outdoors
• At athletic events
• On public transportation or in public buildings (post offices, airports or hotel)
Should be removed:
• In someone’s home
• At mealtimes, at the table (or restaurants)
• While being introduced, indoors or out (unless it’s frigid!)
• In a house of worship, unless a hat or head covering is required
• Indoors at work, especially in an office (unless required for the job)
• In public buildings such as a school, library, courthouse, or town hall
• At a movie or any indoor performance
• When the national anthem is played
HOW TO CARE & STORE YOUR HAT
For Felt & Straw Hats
STORAGE: We highly suggest you keep your hat in its hat box. This will keep the brim and
crown from being crushed. If you wear your hat frequently, you can hang it on a hat hook or a
coat rack for easy access.
-Note: Hang your hat from the back (side with the label).
-Use cedar chips to protect from moths and other insects.
-When handling your hat please hold the brim
CARE: To clean a straw hat, use a mild soap and a very soft brush. Let the hat dry at room
temperature.
If your hat gets wet: Avoid resting the hat on it’s brim. Never expose a wet hat to heat, let it dry
naturally at room temperature. (Using a heater or dryer to dry your hat will shrink your hat and
other unwanted variations).
Before your hat is completely dry be sure to smooth out any unwanted imperfections with a
soft brush. If you need it reshaped call us at (212) 594-6666.
Note: If you need your hat cleaned, bow changed or sweatband replaced call us at
(212) 594-6666 or email: [email protected]