通過冷鏈解決方案提高食品質量
Mr. Andrew Yu
Manager, Solution Development
Who is GS1 ?
GS1 is a neutral, not-for-profit,
user-driven standards body,
which facilitates collaboration
to create more efficient, safer
and sustainable value chains
through global standards
adoption.
The most widely used supply chain standards system in the world
© 2013 GS1 Hong
HongKong
Kong
Global Reach, Local Presence
GS1 Hong Kong
1
 40
 110+
 150+
 2,000+
 2,000,000+
 11,000,000+
 5,000,000,000+
© 2013 GS1 Hong Kong
Federated Organization
Years since the first barcode scan
Country offices
Countries served
Associates helping us
Registered companies (+/- 80% SME)
Unique product identifiers registered
Barcode beeps every day (estimated)
Why need cold chain monitoring
solution ?
What
kindpotential
products
need
for
theacold
chain?
Increase
hazards
product
safety
Fluctuate
inoftemperature
=>=>
???
Products
are
required
to
maintain
given
and quality range
temperature
© 2013 GS1 Hong Kong
4
Case Sharing 1
 city’super Group, which positions itself as
a “Mega Lifestyle Specialty Store”, is a
high-end supermarket and retail chain
based in Hong Kong.
 Targeting busy urban professionals, the
Group’s international gourmet food market
offers fresh food – including vegetables,
meats, poultry, cheeses, wines, sake,
groceries, snacks and spices – sourced
from different parts of the world.
 All these products are subject to quality
control to ensure consumer health and
safety.
© 2013 GS1 Hong Kong
5
Challenges
 city’super’s product portfolio consists of fresh
perishable items, such as frozen and chilled
fresh food that easily rot, decayed or degraded in
quality when exposed to unfavorable
temperatures, thereby posing risks of financial
losses for the company and food safety for
consumers.
 city’super has been using data loggers to
monitor the temperature of food imports during
shipment from overseas to Hong Kong
 As the data loggers take a lengthy loading time
to obtain the temperature information along the
freight journey
© 2013 GS1 Hong Kong
6
Traditional Temperature Logging Method
USB Data Logger
© 2013 GS1 Hong Kong
Wireless Data Logger
7
Solution - Hardware
 RFID Reader
 Collect temperature data
stored in active RFID tag
 Upload to GS1 cold chain
management portal
© 2013 GS1 Hong Kong
 RFID Cold Chain Tag
 Keep sensed
temperature in internal
memory of RFID tag
 Upload temperature data
to active RFID reader
every 30 min
8
Comparison on traditional and RFID
Cold Chain Monitoring Solution
 Traditional Cold Chain Monitoring Solution




Expensive
Need lot of human resources to download temperature data
No real time data display for USB temperature logger
Need complicate network setup for WiFi base temperature
logger
 RFID Cold Chain Monitoring Solution




Cost effective
Capture temperature automatically through RF
Real time temperature data display
1 RFID reader can monitor lot RFID temperature tags (all tag
within 25M)
 Simple network setup
© 2013 GS1 Hong Kong
Solution – Cold Chain Portal
 Cloud base GS1 Cold Chain Portal
 Base on GS1 ezTRACK platform, a global standard base track
& trace platform
 Temperature dashboard with graphical display for easier
analysis and export to excel for further analysis
© 2013 GS1 Hong Kong
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Case Sharing 2
 Japan produces a premium variety of
melons cherished for their sweet juicy
textures, which sell for hundreds of dollars
in Hong Kong supermarkets.
 Customers are concerned about the
quality of these expensive products. The
farmers are also keen to obtain buyers’
feedback to maintain a sound customer
relationship.
 Combining an EPC RFID system and QR
code with an e-commerce mechanism to
help monitor the supply chain process for
the melon crops.
© 2013 GS1 Hong Kong
11
Value+ Enables Added-value Services and
Proactive Outreach to Consumer
A brand protection & consumer engagement solution by
appending a unique serialization number (SGTIN) on label to
enabling end-to-end e-Pedigree visibility via global connected, cloud
based EPCIS platform - ezTRACK™, to bolster consumer confidence
Background
Launched in 2009 and
funded by OGCIO,
HKSAR
Used in cosmetic,
consumer electronics,
food & health products
FEATURES
Brand Owner/Manufacturer
Anti-counterfeiting
 Channel management
 Loyalty program
© 2013 GS1 Hong Kong
Distributor
 Against parallel imports
 Distribution management
Retailer
 e-Couponing: discount, free
sample, lucky draw
 Extended product info: brand
story, video, etc
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Traditional solutions
Parallel imports/grey
market diversion
Anti-counterfeiting
Distribution channel
complexity
© 2013 GS1 Hong Kong
GS1HK
provides an
integrated
solution to
manage brand
in ONE go
Consumer reach
13
Enable Trusted E-tailing Experience,
Providing Added-value Services and
Loyalty Program
How can I know the
product does not come
from grey market? Is the
shop an authorized
distribution channel ?
© 2013 GS1 Hong Kong
Case Sharing – Max Choice

About Max Choice
 A chain retail store for providing quality
food

Business Challenges For Max Choice
 Branding and Consumer Confidence
building

Our solution
 All consumers can verify the product of
origin via e-pedigree before the purchase
 Special promotion program to encourage
consumer to check the verification code
via unique promotion offers
 Building up customer confidence

Benefit
 Provide better branding and consumer
confidence through service
© 2013 GS1 Hong Kong
Simply Anti-counterfeiting?
It is more than that…
Before Purchase
 Using “Consumer Connect” mobile app or
smart kiosk to scan the QR code (an
unique label serial number)
 Retrieve more product information and
promotion news
 Retrieve e-Pedigree information
An unique label
serial number
© 2013 GS1 Hong Kong
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Simply Anti-counterfeiting?
It is more than that…
After Purchase
 Using “Consumer Connect” mobile app to
scan the QR code or type in the verification
code (a secure random code) at
BarcodePlus.com.hk
An unique verification number
© 2013 GS1 Hong Kong
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Product Authentication Result
Product Authentication Result
© 2013 GS1 Hong Kong
Coupon redemption – Consumer
acting your police, proactively
Consumer Proactively
Scan Verification Code
and Perform Coupon
Redemption in China
Sell in Hong Kong
Verification Code
083000419139554
© 2013 GS1 Hong Kong
Selling Region
China Beijiang
Scan Region
China Shanghai
Alert
Possible counterfeit or parallel import
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Unique e-Pedigree that Cannot Imitate
what
Serialization (SGTIN)
Overseas
warehouse
Transportation
HK warehouse
Store
Consumer
Where
Factory
Logistic
When
Process
Label
association
Pack all
items into
carton box
Ship out all
carton box
to store
Receiving
all carton
box
Ready for
Sell
Verify the
product
authenticity
Business
Why
Step
Commissioning
Packing
Shipping
Receiving
Selling
Verification
Event uploaded to GS1HK ezTRACK,
which form an unique supply chain e-pedigree
© 2013 GS1 Hong Kong
Enable Trusted E-tailing Experience,
Providing Added-value Services and
Loyalty Program
After purchased
© 2013 GS1 Hong Kong
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Value+ Brings Values to
Industry Stakeholders
1. Enhance Consumer Confidence
 Consumer can obtain trusted product
information and authorized selling location
2. Enable Brand Equity and Loyalty
 Brand can offer different marketing
campaigns or loyalty program or combined
offline and online marketing program
Security
Features
3. Enable Anti-counterfeiting
 End consumer authenticate each single
product and assist brand to fight against
counterfeiting
4. Monitor Parallel Import
Loyalty
Program
Track &
Trace
e-pedigree
 Brand can monitor any abnormal
distribution through track & trace
information along supply chain
© 2013 GS1 Hong Kong
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Thank You
GS1 Hong Kong Office
22/F, OTB Building,
160 Gloucester Road,
Wanchai, Hong Kong
T (852) 2861-2819
F (852) 2861-2423
W www.gs1hk.org