Mr. Andrew Yu Manager, Solution Development
通過冷鏈解決方案提高食品質量 Mr. Andrew Yu Manager, Solution Development Who is GS1 ? GS1 is a neutral, not-for-profit, user-driven standards body, which facilitates collaboration to create more efficient, safer and sustainable value chains through global standards adoption. The most widely used supply chain standards system in the world © 2013 GS1 Hong HongKong Kong Global Reach, Local Presence GS1 Hong Kong 1 40 110+ 150+ 2,000+ 2,000,000+ 11,000,000+ 5,000,000,000+ © 2013 GS1 Hong Kong Federated Organization Years since the first barcode scan Country offices Countries served Associates helping us Registered companies (+/- 80% SME) Unique product identifiers registered Barcode beeps every day (estimated) Why need cold chain monitoring solution ? What kindpotential products need for theacold chain? Increase hazards product safety Fluctuate inoftemperature =>=> ??? Products are required to maintain given and quality range temperature © 2013 GS1 Hong Kong 4 Case Sharing 1 city’super Group, which positions itself as a “Mega Lifestyle Specialty Store”, is a high-end supermarket and retail chain based in Hong Kong. Targeting busy urban professionals, the Group’s international gourmet food market offers fresh food – including vegetables, meats, poultry, cheeses, wines, sake, groceries, snacks and spices – sourced from different parts of the world. All these products are subject to quality control to ensure consumer health and safety. © 2013 GS1 Hong Kong 5 Challenges city’super’s product portfolio consists of fresh perishable items, such as frozen and chilled fresh food that easily rot, decayed or degraded in quality when exposed to unfavorable temperatures, thereby posing risks of financial losses for the company and food safety for consumers. city’super has been using data loggers to monitor the temperature of food imports during shipment from overseas to Hong Kong As the data loggers take a lengthy loading time to obtain the temperature information along the freight journey © 2013 GS1 Hong Kong 6 Traditional Temperature Logging Method USB Data Logger © 2013 GS1 Hong Kong Wireless Data Logger 7 Solution - Hardware RFID Reader Collect temperature data stored in active RFID tag Upload to GS1 cold chain management portal © 2013 GS1 Hong Kong RFID Cold Chain Tag Keep sensed temperature in internal memory of RFID tag Upload temperature data to active RFID reader every 30 min 8 Comparison on traditional and RFID Cold Chain Monitoring Solution Traditional Cold Chain Monitoring Solution Expensive Need lot of human resources to download temperature data No real time data display for USB temperature logger Need complicate network setup for WiFi base temperature logger RFID Cold Chain Monitoring Solution Cost effective Capture temperature automatically through RF Real time temperature data display 1 RFID reader can monitor lot RFID temperature tags (all tag within 25M) Simple network setup © 2013 GS1 Hong Kong Solution – Cold Chain Portal Cloud base GS1 Cold Chain Portal Base on GS1 ezTRACK platform, a global standard base track & trace platform Temperature dashboard with graphical display for easier analysis and export to excel for further analysis © 2013 GS1 Hong Kong 10 Case Sharing 2 Japan produces a premium variety of melons cherished for their sweet juicy textures, which sell for hundreds of dollars in Hong Kong supermarkets. Customers are concerned about the quality of these expensive products. The farmers are also keen to obtain buyers’ feedback to maintain a sound customer relationship. Combining an EPC RFID system and QR code with an e-commerce mechanism to help monitor the supply chain process for the melon crops. © 2013 GS1 Hong Kong 11 Value+ Enables Added-value Services and Proactive Outreach to Consumer A brand protection & consumer engagement solution by appending a unique serialization number (SGTIN) on label to enabling end-to-end e-Pedigree visibility via global connected, cloud based EPCIS platform - ezTRACK™, to bolster consumer confidence Background Launched in 2009 and funded by OGCIO, HKSAR Used in cosmetic, consumer electronics, food & health products FEATURES Brand Owner/Manufacturer Anti-counterfeiting Channel management Loyalty program © 2013 GS1 Hong Kong Distributor Against parallel imports Distribution management Retailer e-Couponing: discount, free sample, lucky draw Extended product info: brand story, video, etc 12 Traditional solutions Parallel imports/grey market diversion Anti-counterfeiting Distribution channel complexity © 2013 GS1 Hong Kong GS1HK provides an integrated solution to manage brand in ONE go Consumer reach 13 Enable Trusted E-tailing Experience, Providing Added-value Services and Loyalty Program How can I know the product does not come from grey market? Is the shop an authorized distribution channel ? © 2013 GS1 Hong Kong Case Sharing – Max Choice About Max Choice A chain retail store for providing quality food Business Challenges For Max Choice Branding and Consumer Confidence building Our solution All consumers can verify the product of origin via e-pedigree before the purchase Special promotion program to encourage consumer to check the verification code via unique promotion offers Building up customer confidence Benefit Provide better branding and consumer confidence through service © 2013 GS1 Hong Kong Simply Anti-counterfeiting? It is more than that… Before Purchase Using “Consumer Connect” mobile app or smart kiosk to scan the QR code (an unique label serial number) Retrieve more product information and promotion news Retrieve e-Pedigree information An unique label serial number © 2013 GS1 Hong Kong 16 Simply Anti-counterfeiting? It is more than that… After Purchase Using “Consumer Connect” mobile app to scan the QR code or type in the verification code (a secure random code) at BarcodePlus.com.hk An unique verification number © 2013 GS1 Hong Kong 17 Product Authentication Result Product Authentication Result © 2013 GS1 Hong Kong Coupon redemption – Consumer acting your police, proactively Consumer Proactively Scan Verification Code and Perform Coupon Redemption in China Sell in Hong Kong Verification Code 083000419139554 © 2013 GS1 Hong Kong Selling Region China Beijiang Scan Region China Shanghai Alert Possible counterfeit or parallel import 19 Unique e-Pedigree that Cannot Imitate what Serialization (SGTIN) Overseas warehouse Transportation HK warehouse Store Consumer Where Factory Logistic When Process Label association Pack all items into carton box Ship out all carton box to store Receiving all carton box Ready for Sell Verify the product authenticity Business Why Step Commissioning Packing Shipping Receiving Selling Verification Event uploaded to GS1HK ezTRACK, which form an unique supply chain e-pedigree © 2013 GS1 Hong Kong Enable Trusted E-tailing Experience, Providing Added-value Services and Loyalty Program After purchased © 2013 GS1 Hong Kong 21 Value+ Brings Values to Industry Stakeholders 1. Enhance Consumer Confidence Consumer can obtain trusted product information and authorized selling location 2. Enable Brand Equity and Loyalty Brand can offer different marketing campaigns or loyalty program or combined offline and online marketing program Security Features 3. Enable Anti-counterfeiting End consumer authenticate each single product and assist brand to fight against counterfeiting 4. Monitor Parallel Import Loyalty Program Track & Trace e-pedigree Brand can monitor any abnormal distribution through track & trace information along supply chain © 2013 GS1 Hong Kong 22 Thank You GS1 Hong Kong Office 22/F, OTB Building, 160 Gloucester Road, Wanchai, Hong Kong T (852) 2861-2819 F (852) 2861-2423 W www.gs1hk.org
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