1. technology and computing

7TH ANNUAL
CONFERENCE AND EXHIBITION
APRIL 27-29, 2009
WALT DISNEY WORLD SWAN AND DOLPHIN
ORLANDO, FL
MOTOROLA
VIP DISCOUNT
SAVE AN EXTRA
10%
USE CODE:
JLCC
LEARN HOW TO
PUT RFID
TO WORK
OUR BEST
EVENT YET 4More than 150 top-name speakers
DELIVERS THE 4The largest RFID technology exhibition
MOST VALUE FOR 4The most technology demonstrations
ATTENDEES: 44 co-located events + The RFID Journal Awards
4CompTIA RFID+ certification and training
4And so much more!
REGISTER TODAY AND SAVE
UP TO $700 OFF ON-SITE RATES
PLUS, SAVE AN EXTRA 10% WITH
MOTOROLA VIP DISCOUNT–USE CODE: JLCC
CORNERSTONE SPONSOR
Welcome
Dear Colleague,
Companies across a number of industries are cutting
costs and boosting efficiencies with radio frequency
identification technologies.
RFID Journal LIVE! 2009, our seventh annual conference
and exhibition, is being held on April 27-29 at the Walt
Disney World Swan and Dolphin, in Orlando. This show
represents a unique opportunity to hear end users
explaining how they employed RFID, and to meet more
than 170 top solution providers offering RFID systems
that can help you track tools, assets, work-in-process and finished inventory more
effectively, as well as automate business processes and reduce costs in your operations.
THE EVENT WILL FEATURE:
4More than 150 industry leaders presenting real-world case studies
45 industry-specific tracks
43 additional tracks covering deployment issues, executive strategies,
and EPC standards and benefits
48 preconference seminars targeting specific segments in which RFID is
currently having an impact
4CompTIA RFID+ certification and training
4RFID Journal Awards
44 co-located events
ATTEND THE ONE EVENT
THAT HAS EVERYTHING YOU
NEED TO PUT RFID TO WORK
RFID Journal LIVE! 2009 features 8 industry-specific and
how-to conference tracks, 8 in-depth preconference seminars, the most RFID end-user case studies, 150+ speakers,
170+ technology exhibitors, live demos and much more!
KEYNOTES BY INDUSTRY LEADERS
Charles Fletcher
Director, Logistics Command and
Control, Boeing
Hear how Boeing's Advanced Global Services and Support
division is using RFID and other technologies to improve
the tracking and distribution of equipment, spare parts and
personnel for military, government and non-government
agencies, and how the company plans to use the same
technologies to improve its own operations.
Our 120,000-square-foot exhibition hall will feature the industry‘s largest showcase
of top technology providers demonstrating the latest RFID products that could benefit
your business today. Plus, you‘ll see live demonstrations of real-world applications.
As an added benefit, if you register by Mar. 20, you‘ll be able to save up to $700 off the
regular registration price for this unique event.
This brochure will provide you with an overview of the educational program, conference
tracks, agenda and registration information. Be sure to visit our Web site for the most
up-to-date agenda, and to register: www.rfidjournalevents.com/live.
Thank you for your time. I look forward to seeing you in Orlando on April 27-29.
Sincerely,
REAR ADMIRAL Mark D. Harnitchek
Director, Strategy, Policy, Programs and
Logistics, U.S. Transportation Command
The DOD has deployed RFID in Afghanistan and Iraq to
improve its ability to deliver goods to soldiers. In this
keynote, hear how these systems provide the agency with
greater visibility and flexibility in meeting the logistical
challenges of managing war efforts 7,000 miles away.
Mark Roberti,
Founder and Editor, RFID Journal
REGISTER TODAY AND SAVE UP TO $700 OFF ON-SITE RATES
PLUS, SAVE AN EXTRA 10% WITH MOTOROLA VIP DISCOUNT–USE CODE: JLCC
Joe White
VP, RFID Business Development &
Market Development, Motorola
About RFID Journal
RFID Journal is the leading independent media and events company devoted
solely to radio frequency identification and its many business applications.
RFID Journal’s mission is to help companies use RFID technologies to improve
the way they do business with timely news, strategic analysis and case studies
online, in print and at events around the world. www.rfidjournal.com
02
In a difficult economy, businesses that make the right
strategic investments will be best positioned to gain market
share, thus distancing them from their competitors. Learn
the value of RFID as a strategic investment and uses cases
that deliver an ROI in less than 12 months.
SAVE UP TO $700 IF YOU REGISTER BY MARCH 20
PLUS, SAVE AN EXTRA 10% WITH MOTOROLA VIP DISCOUNT–USE CODE: JLCC
SEVENTH ANNUAL CONFERENCE AND EXHIBITION
April 27-29, 2009 | WALT DISNEY WORLD SWAN AND DOLPHIN | Orlando, FL
GET A FREE PERSONALIZED CONSULTATION AT THE EVENT!
Get even more value out of RFID Journal LIVE! with a free personal consultations with one of our
subject matter experts, including RFID Journal editor Mark Roberti. During your 20-minute sessions,
you can get advice on topics such as:
4Which type of RFID technology is best for the applications you are considering or problems
you are trying to solve
4Which vendors to visit within the exhibit hall, given your application or project
4Which sessions to attend during the conference and which speakers to consult with
4How to avoid common pitfalls along your path to adoption
For more information and to sign up for one of these valuable consultations visit
www.rfidjournalevents.com/live or send a request via email to
[email protected].
CompTIA RFID+ Training and Certification
CompTIA RFID+ Certification Training Agenda
As part of RFID Journal LIVE! 2009, we are offering
a fast-track CompTIA RFID+ training and certification
preparation course, in partnership with RFID4U, a leading
provider of RFID training courses. RFID+ is a vendor-neutral
professional certification that validates a professional’s
knowledge and skills in the areas of installation,
maintenance, repair and upkeep of RFID systems. The
fast-track course offered at RFID Journal LIVE! is an
accelerated learning experience that will prepare you for
the CompTIA RFID+ training and certification test.
APRIL 27
TRAINING
APRIL 28
TESTING SLOTS
APRIL 29
TESTING SLOTS
07:30 am - 08:00 am Breakfast
06:30 am - 08:30 am
Testing Slot 1
06:30 am - 08:30 am
Testing Slot 4
09:00 am - 10:00 am Standards and Regulations
12:30 pm - 02:30 pm
Testing Slot 2
11:50 am - 01:50 pm
Testing Slot 5
10:15 am - 12:15 pm
RFID Hardware: tags, readers, peripherals
03:00 pm - 05:00 pm
Testing Slot 3
08:00 am - 09:00 am RF Physics
12:15 pm - 01:00 pm Lunch
01:00 pm - 02:00 pm Design Selection
IN PARTNERSHIP WITH:
02:00 pm - 05:00 pm with 15-minute break
RFID Field Deployment:
site analysis, installation, testing, troubleshooting
GET
CERTIFIED!
THIRD ANNUAL
RFID Journal Awards 2009
SHOWCASING THE BEST OF THE RFID INDUSTRY
The RFID Journal Awards recognize companies that have distinguished themselves by their successful use of RFID or introduction of a valuable new RFID product or services. Award categories are:
4Best in Show
4Best RFID Implementation
4Best Use of RFID to Enhance a Product or Service
4Most Innovative Use of RFID
The editors of RFID Journal have selected an independent panel of judges to evaluate entries and choose the winners.
The goal of these awards is to recognize the leaders in RFID and to foster adoption of these technologies by highlighting
the best deployments and product offerings.
The winners will be announced at the event. Each winner will receive a crystal award and be featured in RFID Journal
magazine. This is a unique opportunity to be recognized for your achievements in RFID.
REGISTER ONLINE at www.rfidjournalevents.com/live or CALL (631) 249-4960
03
Preconference Seminars
LEARN FROM IN-DEPTH
PRECONFERENCE SEMINARS
RFIDJournal LIVE! preconference seminars provide in-depth information
on specific aspects of EPC and RFID technologies. Attendees can choose to
participate in one of these sessions prior to the opening of the main conference
program. Preconference seminars are available through All Access,
Conference + Preconference or Preconference + Exhibit-Only passes.
RFID JOURNAL UNIVERSITY
This preconference seminar has been our most popular
preconference offering for five years. It is designed to
provide those new to radio frequency identification with the
foundational knowledge needed to begin understanding how RFID can be
applied to solve specific business problems.
Topics Include:
• The Physics Behind RFID
• Live Demo: RFID in the Real World
• Legislation and Standardization
• Real-World Considerations
• Building an RFID Business Case
FEATURED SPEAKER: Pankaj Sood, Founder and Manager,
McMaster RFID Applications Lab
RFID IN HEALTH CARE
This seminar covers the many RFID applications in health
care. Lecturers will explain the business case, ROI and impact
of RFID in the health-care environment. The sessions will
include videos of RFID at work in hospitals, as well as valuable industry
lessons learned. In addition, participants will receive an Academia RFID
certificate of attendance upon completion of the seminar.
Topics Include:
• RFID Applications in Health Care
• Live Demo: RFID in Health Care
• How to Determine Where to Use RFID
• Developing an RFID Business Case and Calculating the ROI
• Getting Your RFID Project Started
RFID IN THE FOOD CHAIN
This preconference seminar is designed to educate growers,
distributors and producers of food and food products, as well
as systems integrators and other implementers, about the
benefits of using RFID to track the location and monitor the temperature
of food as it moves through the supply chain. The seminar explains the
current state of RFID technology.
Topics Include:
• Using RFID to Track Food from Farm to Fork
• Lessons Learned From RFID Case Studies: Using RFID Applications to
Manage Perishable Products
• Creating E-Pedigrees With RFID in the Organic Foods Industry
• Shrimp Exporters Use RFID for Automation, Traceability
•Safeguarding the Food Supply
FEATURED SPEAKERS: Tom Morrison, Organic Alliance;
Jean-Pierre Emond, Professor and Co-Director, UF/IFAS Center for Food Distribution
and Retailing, University of Florida; Geir Vevle, IT Architect, RFID & Industrial IT,
Matiq
RFID FOR IT PROFESSIONALS
This preconference seminar is designed specifically for
companies that provide information technology consultants
and IT hardware, software or services. The aim is to educate
professionals in the IT sector about how they can add RFID to their current
product offerings by understanding the fundamentals of EPC data standards, and how to leverage RFID data.
SPONSORED BY
Topics Include:
• Creating and Deploying RFID Solutions Through
Network Management and the Use of Middleware
• Omni-ID On Demand: A Breakthrough Deployment
Solution for Asset Tracking
• How to Cut Costs by Deploying RFID in a Data Center
• Service-Oriented Architecture for RFID Application Deployment
• Thwarting Theft by Tracking Laptops and Other IT Assets With RFID
FEATURED SPEAKERS: Rajit Gadh, Ph.D., Professor and Director, UCLA-WINMEC;
Andre Cote, CTO and VP Product Marketing, Omni-ID; Nancy Kingston, Global
Solutions Executive, Sensor and Actuator Solutions, IBM; Thomas Pavela, CEO &
President, Omni-ID; Hal Lavender, Cognizant Technology Solutions
HEAR WHAT THESE ATTENDEES HAD TO
This was another great conference…I only wished it were a day longer!
—Keith Shumaker, Project Leader, The J.M. Smucker Co.
This was a well-organized and comprehensive event that covered a wide range of RFID
technologies and applications. It was most informative to hear various companies
tie RFID implementation into their overall business processes to show a potential or real
return on investment.
—Todd Stemple, L-3 Communications, USMC Logistics Science & Technology Programs Office of Naval Research
04
SAVE UP TO $700 IF YOU REGISTER BY MARCH 20
PLUS, SAVE AN EXTRA 10% WITH MOTOROLA VIP DISCOUNT–USE CODE: JLCC
SEVENTH ANNUAL CONFERENCE AND EXHIBITION
April 27-29, 2009 | WALT DISNEY WORLD SWAN AND DOLPHIN | Orlando, FL
RFID IN PACKAGING AND LABELING
This preconference seminar is designed specifically for
label converters, packagers, printing companies and others
looking to understand the market opportunity for selling
RFID labels, and how they can enter the market. The seminar will cover
everything from market analysis to the actual manufacturing process.
Topics Include:
•The Size of the RFID Market for Packaging and Label Converters
•Overcoming Symmetry Challenges in RFID Packaging
•Liquor Company Assesses Holographic Labels
•Rapid RFID Enablement
•The RFID Label-and Package-Making Process
FEATURED SPEAKERS: Tom Wimmer, Practice Director, VDC Research Group, Inc.;
Robb Clarke, Ph.D., Michigan State University; Robb Clarke, Ph.D., Michigan State
University
RFID IN GOVERNMENT
This preconference seminar is designed specifically for
municipal, state and federal government agencies looking to
understand how they can employ RFID within their operations to reduce costs and to offer better services. The seminar will provide
the security and privacy information agencies need to understand before
introducing any RFID applications.
Topics Include:
•FEMA Case Study: Managing Assets With RFID
•County Saves Time and Labor Tracking Votes With RFID
•Florida Prosecutor Tracks Savings With RFID
•Florida Uses RFID to Guard Against Leaks in Hydrogen powered Vehicles
•Using RFID to Improve Customer Service and Reduce Costs at Libraries
FEATURED SPEAKERS: Doug Frost, PE, Senior VP of Dewberry, Exec. Director of PaRR
Inspections, PaRR Inspections; Dan Zinn, CIO, Florida State Attorney’s Office;
Fan Ren, Charles A. Stokes Professor of Chemical Engineering, University of Florida;
Tanmay Lele, Assistant Professor of Chemical Engineering, University of Florida;
Jenshan Lin, Professor of Electrical and Computer Engineering, University of Florida;
Steve Pearton, Ph.D., Distinguished Professor and Alumni Chair of Materials, Science
and Engineering, University of Florida; Gretchen Freeman, Associate Director for
Technology, Salt Lake County Library Services
RFID FUNDAMENTALS FOR MANAGERS
This preconference seminar, presented by ODIN Technologies,
a leading RFID systems integrator and solutions provider,
is designed to offer executives the fundamental knowledge
of RFID hardware, software and overall architecture they require to employ
RFID successfully within their business in order to reduce costs and
improve efficiencies.
Topics Include:
• Maneuver Warfare vs. Maneuver Logistics
• RFID Ecosystem: The Players, Their Roles and the Changing Landscape
• RFID 101: Finding the Right Type of RFID for Your Needs
• RFID Middleware and Systems Architectures
SPONSORED BY
• Packaged RFID Software Applications
• Solution Showcase: Don't Reinvent the Wheel
• Getting Started: How to Create an RFID Project Plan
• RFID Support: Keeping Your System Optimized
• Building an RFID Business Case
• Recap and Additional Insights
FEATURED SPEAKERS: Patrick Sweeney, President & CEO, ODIN technologies;
Bret Kinsella, COO, ODIN technologies; Chetan Karani, ODIN technologies;
Kevin MacDonald, Vice President of Client Architecture, ODIN technologies;
Daniel Connolly, ODIN technologies
USING RFID FOR INVENTORY MANAGEMENT
Warehouse managers, operation directors, shop floor
employees, system integrators and other project
stakeholders need to fully understand how RFID technology
can be used in the warehouse and supply chain management. This seminar
provides in-depth training and best practices.
Topics Include:
• When to Use RFID Over Other Auto-ID Technologies
• Which RFID Technology Is Right for an Warehouse Application
• Reengineering Business and Operational Processes With RFID
• How to Quantify the Benefits of RFID in the Warehouse
• Best Practices for Using RFID in the Warehouse
SAY ABOUT RFID JOURNAL LIVE! 2008
Thanks for putting together such a great conference and enabling our participation.
There is a new breath of energy in the marketplace that is just beginning to translate into
real growth. We feel honored to be a part of it.
—Michael G. George, President and CEO, OATSystems, Inc.
You packed a lot of information into a few days…
You and your staff are to be congratulated on a job well done!
—Jim Begis, Deputy, Asset Management Policy, Office of Travel, GSA
REGISTER ONLINE at www.rfidjournalevents.com/live or CALL (631) 249-4960
05
Agenda Highlights
VISIT OUR WEBSITE FOR COMPLETE AGENDA
MANUFACTURING
Manufacturing companies across many industries are using
RFID to achieve major benefits, both in their supply chains and
in their factory operations. This can be done cost-effectively
by tracking reusable containers, work-in-process and finished
inventory. This track will focus on how leading manufacturing
companies are using RFID to achieve benefits today.
Custom Cupboards Boosts Production and Increases
Revenue With RFID
Since implementing RFID, Custom Cupboards, a cabinet manufacturer, has boosted the throughput of its total operation by
about 10 percent, and increased its number of final inspections
by nearly 50 percent. The company is employing RFID tags to
track components, then feeding that data into workflow automation software to enhance its operational efficiencies. Learn how this easy-to-deploy system is helping to reduce costs and manufacturing defects.
SPEAKER: Jason Harris, CIO, Custom Cupboards
Kimberly-Clark Uses RFID to Improve Shipping Accuracy at Its
Manufacturing Plants
Kimberly-Clark, a recognized leader in the usage of RFID, has just
concluded a pilot program at one of its non-woven plants. The facility produces material used in the manufacture of Huggies®brand diapers. K-C employed passive RFID tags to track the
finished materials as they came off the machine and were
shipped to the company’s manufacturing plants. The pilot showed a decrease in
shipping errors, as well as a reduction in loading times.
SPEAKER: Matthew Hudgins, Operations Consultant, Kimberly-Clark
How John Deere & Co. Controls Quality and Streamlines
Production With RFID
John Deere & Co., a manufacturer of agricultural equipment, is
employing passive RFID at one of its factories to monitor work-inprocess and ensure parts are at the right place at the proper
time. The company has also deployed an RFID system in conjunction with its manufacturing execution system to improve production efficiencies and accuracies at another factory. Hear how these systems are
helping the firm cut costs and improve its manufacturing operations.
SPEAKER: Jeffrey Knutsen, Technology Architect, John Deere & Co.
The Benefits of Tracking Incoming Inventory With RFID
Continental Automotive Systems US, a global auto components
maker, receives 5,000 different types of parts at its factory. The
company employs RFID to track containers holding the parts as
they move from one of three third-party logistics providers’ facilities to its own 800,000-square-foot manufacturing plant, where
parts are received, put away and later assembled into power-train
equipment, infotainment systems, and car body controllers. Learn how RFID has
reduced receiving processing times, shrinkage and container stockpiling.
SPEAKER: Gokhan Sarpkaya, Proj. Leader, Logistics, Continental Automotive Systems US
Nuclear Power Plants Find Safety in RFID
Whether you produce electronics or energy, ensuring employee
safety is a top priority. Southern Company, an energy company
that runs nuclear power plants, has dramatically enhanced the realism of worker training by providing a system for employee
Southern Co. monitoring and intervention. Learn how the company is using a
real-time location system to automatically correlate a worker’s actual location with a simulated instantaneous radiation dose, and how it can be
used to minimize exposure, reduce health risks and lower utility costs.
SPEAKER: Wm. Keith Hodnett, Plant Vogtle Training Dept., Mech. Instructor, Southern Co.
06
RETAIL/CONSUMER PACKAGED GOODS
Retail and consumer packaged goods companies have been
among the early adopters of RFID technologies, both internally and within their shared supply chains. Many are already
seeing benefits and are prepared to share their insights about
those benefits and the implementation issues they needed to
address before acheiving them.
American Apparel Stocks Up on RFID to Stay Competitive
After evaluating the positive results of an item-level RFID tagging
project at its stores, American Apparel is expanding the program
and has begun to use the technology to track merchandise in selected stores. Known for its wide range of colors, styles and sizes
available in the firm’s extensive apparel line, American Apparel is
using RFID to keep the sales floors well-stocked, gaining a competitive edge. Hear how the retailer evaluated the technology and prepared for
the program, as well as the results and the future of RFID at American Apparel.
SPEAKER: Zander Livingston, Director of RFID, American Apparel
SentrySafe Locks in Savings With RFID
SentrySafe, a leading manufacturer of safes for homes and businesses, was among the third wave of suppliers required to tag
shipments to Wal-Mart. In the process of meeting the retailer’s
RFID tagging requirements, the company also developed an internal process that utilizes RFID and Web-based interfaces to its
SAP system to track the movements of products among plants
and distribution centers. Learn how the company achieved internal cost savings
and improved inventory accuracy while complying with retail mandates.
SPEAKER: David Lewis, Business Analyst, SentrySafe
Making the Business Case for Item-Level Tagging
Retailers of all types can benefit from deploying item-level tagging. What is the potential impact on ROI? This session will explain the benefits and costs studied in real-world settings, by the
University of Arkansas’ RFID Research Center. Hear how RFID can
be employed as an electronic article surveillance technology; for
more frequent, efficient and accurate inventory counting; to reduce out-of-stocks; to determine the accuracy and efficiency of shipping; and to
examine more useful information to benefit both companies and customers.
SPEAKER: Bill Hardgrave, Director, RFID Research Center, University of Arkansas
Is Automated Checkout RFID’s Killer App?
Sam’s Club’s announcement that it plans to employ RFID tags to
automate the checkout process is a potentially game-changing
event. If viable, automated checkout would dramatically reduce
checkout times, enhance the customer experience and cause retailers not using RFID to take note. This session will focus on
whether automated checkout is viable, when the technology
might become available, how it can be implemented and additional retail RFID
applications that could improve the customer experience.
SPEAKER: Mark Roberti, Founder & Editor, RFID Journal
Tracking and Tracing Products From Manufacturer to Customer:
The Results of a Successful European RFID Project
Recently, 13 European brands in the fast-moving consumer
goods field collaborated on an innovative logistics pilot designed
to validate the feasibility and benefits of using RFID to track and
trace goods from the point of manufacture to the point of sale.
Learn how two leading European retailers, a packaging company,
a logistics provider and several manufacturers—including Danone, Nestlé and
Parmalat—are using the findings of the project.
SPEAKER: Antonio Rizzi, Director, RFID Lab, University of Parma
SAVE UP TO $700 IF YOU REGISTER BY MARCH 20
PLUS, SAVE AN EXTRA 10% WITH MOTOROLA VIP DISCOUNT–USE CODE: JLCC
SEVENTH ANNUAL CONFERENCE AND EXHIBITION
April 27-29, 2009 | WALT DISNEY WORLD SWAN AND DOLPHIN | Orlando, FL
SUPPLY CHAIN/LOGISTICS
Leading-edge companies are improving their supply
chains and logistics operations, including warehouse management, by taking advantage of the greater visibility that
RFID data provides. In this track, you will hear from some
of the companies that have successfully deployed these
systems, and learn their best practices.
How RFID Delivers Shipping Accuracy and Cost Savings
DePuy, a division of Johnson & Johnson, receives more than half
of its ExpressKit orders to be shipped out on the same day they
arrive. Employees had to bar-code-scan each component in each
kit twice—sometimes more than 100 per kit—then repack them
before shipping. Learn how the company implemented an RFID
system that dramatically improved shipping accuracy, shortened
the kits’ typical check-in and -out times and made it possible to more accurately
bill surgeons for the items they actually use.
SPEAKER: Dave Johnson, Dir. of Dist. & Logistics, DePuy, a division of Johnson & Johnson
Kimberly-Clark Reduces Yard-Management Costs
After its successful pilot deployment, Kimberly-Clark has moved
beyond the evaluation phase and is now employing a passive
UHF EPC RFID system for yard management. This session will explain how the company has utilized its existing EPC RFID infrastructure to integrate the RFID EPC solution into its current
software platforms, and how it has combined radio frequency
identification with data from other technologies. Learn how this system is delivering cost savings and greater efficiencies to Kimberly-Clark.
SPEAKER: Scott Buss, Research Manager, Kimberly-Clark
Setting Standards for RFID in the Worldwide Supply Chain
Last December, EPCglobal and several end-user companies
began testing the use of the EPC Information Service to track
products in cartons, containers and pallets from Tokyo to Amsterdam. In this session, learn how supply chain partners tracked
shipments from a third-party logistics provider in Japan to a distribution warehouse in the Netherlands, and how they used EPCIS
to store, access and share real-time event data regarding objects moving
throughout different points in the supply chain.
SPEAKER: Naotaka Ishizawa, Project Manager, Technical Strategies Group, NYK Logistics
Monitoring and Authenticating High-Value Goods
eProvenance, a startup company, recently introduced a service
that tracks, authenticates and monitors bottles of wine through
the combined use of semi-active and passive RFID tags, as well as
specialized ink. This unique method utilizes a temperature-tracking tag placed within each case of wine. In this session, hear how
passive tags can be employed to identify and authenticate items,
and to link them to particular temperature-tracking tags, as well as to the shippers, distributors or brokers handling them.
SPEAKER: Liz Churchill, VP Solutions, eProvenance
How UCSD Medical Center Achieved an ROI With an Active RFID
Real-Time Location System
The University of California San Diego Medical Center lowered its
rental costs for mobile medical equipment and improved its overall
equipment and maintenance processes by implementing a realtime location system. Learn what the center’s original asset management goals were and how it solved a broad range of process
and workflow issues with the technology, including how it managed equipment
used in its Incident Command Center during the recent San Diego fire.
SPEAKER: Scott Sullivan, Business Manager, Univ. of California, San Diego Medical Center
AEROSPACE/DEFENSE
The U.S. Department of Defense, as well as airplane manufacturers Boeing and Airbus, have deployed RFID systems
to improve their supply chains and operations. This track
focuses on the benefits they are achieveing, and how their
suppliers are meeting tagging mandates and achieving
benefits, both internally and across their supply chains.
Tracking Assets on the Launch Pad
Even a small tool left on the launch pad at NASA’s Kennedy Space
Center could potentially damage a spacecraft during liftoff and
jeopardize a mission. To prevent tools from being left behind by
workers, Boeing has employed a real-time location system. Hear
how this reduces the amount of time workers spend inventorying
tools by enabling them to search for a specific tool, or to perform
an inventory of all tagged items at the facility, quickly and cost effectively—reducing labor costs and increasing flight safety.
SPEAKER: Philip Lintereur, Fluids Manager, The Boeing Company
DOD RFID Update: The Future Vision of Asset Visibility
The U.S. Department of Defense is now four years into its effort to
transform its supply chain using both active and passive RFID
technologies. In this session, the DOD will provide an in-depth update on the rollout’s progress, both within the United States and
overseas. In addition, attendees will gain insights into the next
stages of the deployment, and have their questions answered.
SPEAKERS: Dave Dias, Asset Visibility Division Chief, U.S. Transportation Command
Kathy Smith, Special Assistant for Customer Support, Supply Chain Integration,
U.S. Department of Defense
Asset Management in the U.S. Air Force: Using RFID in the
Global Supply Chain
The Automatic Identification Technology (AIT) Program Office at
Wright-Patterson Air Force Base is responsible for promoting the
use of RFID auto-ID technology in the U.S. Air Force. This presentation will provide an update on the USAF’s passive RFID program, with emphasis on employing passive RFID to support the
tracking of critical USAF assets, as well as an integrated approach between passive RFID, bar codes and wireless handheld terminals in base supply.
SPEAKER: Mark Reboulet, AIT Program Manager, U.S. Air Force
Update on the U.S. Army’s In-transit Visibility Program
The U.S. Army’s PM J-AIT is the Department of Defense’s procurement agent for automatic identification technologies (AIT). PM JAIT supports all DOD logistics with the management of theDOD’s
Radio Frequency In-Transit Visibility (RF-ITV) system and infrastructure. In this session, get the latest information on key initiatives PM J-AIT is engaged in, and learn how RF-ITV provides asset
visibility in support of the DOD’s missions worldwide, and the benefits the
agency gets from this visibility.
SPEAKER: Colonel Patrick Burden, PM J-AIT, U.S. Army
Implementing RFID Within the Military Health System
Radio frequency identification can be used in numerous ways
within a military hospital. The challenge is to find the ways that
best benefit the organization. In this session, obtain a comprehensive overview of how RFID is currently being used in the U.S.
military, and find out how the U.S. Department of Defense is evaluating the possibilities of implementing RFID over the coming
months and years within the Military Health System.
SPEAKER: Garry D. Duvall, Civilian Deployment Manager and RFID Project Officer, Defense
Health Services Support, Logistics Department, U.S. Army
NOTE: AGENDA SUBJECT TO CHANGE. VISIT WWW.RFIDJOURNALEVENTS.COM/LIVE FOR THE MOST UP-TO-DATE AGENDA
REGISTER ONLINE at www.rfidjournalevents.com/live or CALL (631) 249-4960
07
Agenda Highlights
VISIT OUR WEBSITE FOR COMPLETE AGENDA
PHARMACEUTICAL
Pharmaceutical companies have been exploring RFID’s
potential for collecting pedigree data. But RFID can deliver
other benefits, such as reducing counterfeiting and theft
and improving shipping accuracy. Learn how early
adopters are using RFID within their supply chains and
their own internal operations to improve efficiencies.
The Benefits of Using RFID to Monitor the Temperature of Drugs
Abbott Labs recently completed tests intended to prove the efficiency and accuracy of tracking temperature-sensitive pharmaceutical products from manufacturing through distribution to an
overseas warehouse. This presentation will show how RF temperature monitors and an RF network infrastructure were used to automatically capture data. Learn how the technology compares to
existing temperature-monitoring techniques, why Abbott undertook the project, the scope of the work performed and the results.
SPEAKER: David Ulrich, Q & A Director, Abbott Laboratories
RFID and Pharmaceutical E-Pedigrees: 2009 Regulatory
Compliance Update
The California State Board of Pharmacy has delayed the implementation of its e-pedigree requirement until 2015, but other
states are considering new laws that would require the tracking of
individual doses of drugs. These regulations put a data-collection
burden on drug makers, distributors and retailers. Hear what’s
happening at the state and federal levels, and how state pedigree requirements
could influence RFID adoption rates.
SPEAKER: Virginia Herold, Executive Officer, California Board of Pharmacy
The Case for RFID: A Pharmaceutical Manufacturer’s Perspective
Although the California State Board of Pharmacy has delayed implementing its e-pedigree requirement until 2015 and the U.S.
Food and Drug Administration won’t release its pedigree plan for
another year, drug manufacturer Cephalon is forging ahead with
its own plans to implement RFID and an electronic drug pedigree
solution for pharmaceutical products. Hear how and why the
company is moving forward with its implementation plans.
SPEAKERS: Randy Bradway, M.S., R.Ph., VP of Commercial Operations, Cephalon
Brian Brown, M.S., Associate Director of Logistics and Analytics, Cephalon
Leveraging RFID to Generate Electronic Pedigrees for Drugs
H.D.Smith is a privately-held, full-service wholesale distributor
that offers a complete line of branded and generic pharmaceuticals, over-the-counter items, home health care products and a
wide array of marketing and merchandising programs. In this session, hear how the company is using RFID technology to automatically capture electronic pedigree data and track Schedule II
drugs—heavily regulated drugs such as morphine and codeine—across its
multiple distribution channels.
SPEAKER: Ron Hoelzer, Director of Divisional Compliance Operations, H.D. Smith
Purdue Pharma Combats Counterfeiting and Diversion With RFID
Purdue Pharma was one of the first companies to implement
large-scale item-level tagging. In 2008, its RFID team implemented a third-party RFID solution to accommodate item- and
case-level RFID tagging and to aggregate data on products that
are not packaged at its RFID-enabled plant. In this session, hear
how Purdue is using the data captured on the more than 6 million
bottles being tagged annually, and how RFID is helping the company to combat
potential counterfeiting and diversion.
SPEAKER: Harry Ramsey, Senior Package Development Engineer, Purdue Pharma
08
EXECUTIVE STRATEGY
Senior executives at companies in every industry are faced
with a challenge: how to deploy RFID in a way that reduces
costs, improves efficiencies, and helps their company today
while enabling it to also meet its long-term goals. Some early
adopters will share their secrets for creating a well-thoughtout strategy and executing it effectively.
Real-World RFID for Supply-Chain Optimization at Monsanto
Senior executives need to understand RFID’s growing importance for supply chain efficiency, inventory accuracy and reverse
logistics throughout the lifecycle of each product. Using RFID to
enhance its retail replenishment strategy, agricultural company
Monsanto can now track its products with unprecedented levels
of granularity, utilizing item-level tagging across its enterprise. In
this session, the company will share how it employs RFID to make the most efficient and effective use of existing resources and how it developed this strategy.
SPEAKER: William Schultz, Global Supply Chain Continuous Improvement Lead, Monsanto
RFID Master-Mind Panel: Is Now the Time to Invest in RFID?
The global economy is in bad shape. Sales are slowing and credit
is tight. Is now the right time to invest in RFID, a technology that
some say is still unproven? Will it really cut costs in the short term
and deliver long-term efficiencies? Or is the risk of investing in
the technology too great? Our panel of experts has real-world
experience with the technology and understand the pros and
cons of investing in the current environment. They will share insights that will
help your company make an informed decision.
PANELIST: Mike Russo, Senior VP, Wells Fargo
Evaluating Real-Time Location Systems and Creating Success
Criteria From a Technical Standpoint
Much has been said regarding the effectiveness of real-time location systems (RTLS) in meeting resource visibility challenges in
health-care and other fields. But RTLSs present specific challenges related to potential interference disruption and ongoing
maintenance concerns. In this session, learn how to invest in
RFID, as well as how to create success criteria for an RFID hospital implementation, and evaluate such a system from a technical standpoint.
SPEAKER: Ray Lowe, Assistant CIO, Providence Health Care Systems
How to Calculate the Real ROI of an RFID Project
For this interactive session, learn best practices and proven
methodologies to identify, quantify and deliver business results
from RFID investments. The strategies discussed will be supported by industrial manufacturing case studies. Hard numbers
illustrating typical benefit opportunities available will be plugged
into an ROI calculator to illustrate those benefits. All participants
will receive a copy of the calculator so they can determine their own cost savings
from labor, inventory management and other operations.
SPEAKER: Toby Rush, President, Rush Tracking Systems
Deploying RFID as a Cost-Saving Infrastructure
RFID is an enabling technology that can be used for many applications in many industries, such as tracking high-value assets,
reducing theft and eliminating chargebacks related to shipping
errors. The key to getting the most from your RFID investment is
to build an infrastructure that will provide a near-term ROI while
also enabling you to introduce new applications that deliver additional benefits over time. In this session, learn how to create an RFID investment
strategy that will pay off in both the short and long term.
SPEAKER: Beth Bacheldor, Senior Editor, RFID Journal
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HOW TO DEPLOY RFID
RFID hardware and software continues to improve at a rapid
pace, but implementing a system that can deliver a significant
ROI is still a challenge. This track will help technical staff members charged with deploying systems understand a range of
issues, including how to overcome the limitations of physics,
and how to integrate RFID with back-end systems.
How to Tag IT Assets in the Data Center
Bank of America has tagged tens of thousands of IT assets in its
data centers to enable more automated and cost effective inventory taking and to provide better IT asset visibility for all mission
critical Bank of America data centers. Movement of assets is now
recorded automatically and inventory accuracy has improved
from 70% to 98%. Hear how the company set up the system and
learn how it reduces labor costs and provides enterprise visibility of IT assets for
cost savings, risk mitigation and regulatory compliance.
SPEAKER: William Conroy, Head of Enterprise Architecture Division, Bank of America
How to Track Files With RFID
Madison Abstract, a title insurance and real estate company, has
developed an RFID-based system to locate files instantly. The system reduces costs by eliminating the need to hunt for misplaced
documents. With an average value of property closing through
the company of $150 million a day, it’s critical to be able to find
the proper documents out of the 800 to 1,000 that might be in
use at any particular time. Learn how your company can reduce the time required to locate important files with an RFID file-tracking system.
SPEAKER: Bill Cryan, Vice President and CIO, Madison Abstract
How to Leverage RFID for Temperature Controlled 3PL Services
In 2008, H&M Bay, the premier freight mover in the less-thantruckload frozen and refrigerated commodities market, opened a
new freezer/cooler storage facility adjacent to its existing DC in
Federalsburg, Maryland, to create new efficiencies in inbound
and outbound customer freight. Learn how adding a state-of-theart RFID system to automatically record the movement of inventory in storage ensures the most effective and efficient handling of the freight
while it is in H&M’s facility.
SPEAKER: John Walker, Software Development Manager, H&M Bay
How to Transform the Customer Experience With RFID
Vail Resort, a North American mountain resort company, strives
to provide exceptional experiences for its guests. In this casestudy presentation, Vail will explain how it deployed an RFID skipass solution that enhances the guest experience while also
reducing pass fraud and improving the company’s ability to segment customers. Learn how the easy-scan process makes getting
through lift lines faster and more convenient, and how the same principles can
be applied in other hospitality and retail applications.
SPEAKER: Robert Urwiler, CIO, Vail Resorts
How to Choose the Right UHF RFID Reader
RFID handheld interrogators can provide a cost-effective means
of capturing data for specific applications, and mobile and fixed
readers have their role to play in any RFID system. How do you
choose when to use fixed, mobile and handheld interrogators for
your application to ensure the system works properly, while
keeping the total cost of ownership low? This session will explain
how to choose readers for various applications, and what you should look for in
fixed, mobile and handheld models.
SPEAKER: Justin Patton, RFID Lab Director, University of Arkansas
EPC STANDARDS AND BENEFITS
EPC standards for RFID hardware, software and networking are being adopted by some retail and consumer packaged goods companies, as well as by companies in other
industries that want to track goods in open supply chains.
In this track, learn how to implement EPC standards and
use them to drive real business value.
EPC Panel: On-Shelf Availability and Accelerated Reconciliation
It has been four years since companies began deploying RFID
systems based on the EPC Gen 2 air interface and tag data standards. What has been learned during that period? In this session,
several leading end users of EPC technologies and standards will
Wal-Mart
discuss how they have achieved improvements in on-shelf availability, and accelerated the shipping and receiving reconciliation
process. These companies will reveal best practices that will enable your business to achieve the same benefits.
PANELIST: Simon Langford, Director of EPC and RFID Technologies, Wal-Mart Stores
Readiness Assessment and EPC Adoption Roadmap
Companies that are being asked by their retail partners to put
EPC RFID tags on product shipments face many questions. How
will EPC RFID adoption affect our company? Which functional
areas of our organization should participate in an EPC RFID adoption program? And how can we determine if our organization is
ready to begin such a program? This session will present an EPC
adoption roadmap that will support your implementation, answering these and
many more questions companies have.
SPEAKER: Sue Hutchinson, Director of Product Management, EPCglobal North America
Using EPC and GS1 Identifiers to Drive Business Value
The Electronic Product Code is part of GS1’s integrated suite of
global standards, which provides for accurate identification and
communication of information regarding products, assets, services and locations. These standards can be employed to uniquely
identify physical things, such as trade items and assets, as well as
logical things, including corporations or service relationships.
This session will help you improve your operations with simplicity and consistency by using the appropriate GS1 identification numbers.
SPEAKER: Michele Southall, Dir. of Community Development, EPCglobal North America
Driving Benefits From EPC Data Using EPCIS
The EPC Information Service (EPCIS), which enables companies
to share EPC data securely over networks, is part of the suite of
EPC standards for inventory and asset traceability. This session
will explain the EPCIS standard, exploring why it is critical to getting value from EPC systems. From the supply chain to the manufacturing line to the data center, learn how to couple simple data
and analytics with Electronic Product Codes to offer your business the advanced
process visibility it requires for lasting competitive advantage.
SPEAKER: Ken Traub, Consultant, Standards Strategy, EPCglobal Inc.
EPC in the Hot Seat
As the leading standards body, EPCglobal will have a huge influence on the direction RFID technologies and adoption will take.
Because of that, end users and solutions providers around the
world have a lot of questions about EPCglobal’s strategy and direction. Will it promote an HF standard? What progress is being
made toward standards for active tags? In this panel, EPCglobal
leaders from around the world will answer tough questions from attendees, RFID
Journal readers and editor Mark Roberti.
PANELIST: John Seaner, President, Industry Development, EPCglobal US
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09
Industry Insights
LEARN FROM LEADING SOLUTION PROVIDERS
Smarter Supply Chains:
Sensor Solutions for a Smarter Planet
Microsoft BizTalk RFID in the Real World:
Helping Companies Across Verticals Succeed
As society becomes more instrumented, interconnected and intelligent,
RFID is a key enabler in changing how the world works. IBM is helping
companies respond to these changes by developing solutions to create a
smarter business environment, including smarter supply chains. Working
with clients across multiple industries, IBM provides RFID solutions to allow
businesses to be more agile, responsive and cost-efficient while creating
smarter supply chains. One focus area involves RFID technology enabling
streamlined operations, increasing supply chain visibility and driving cost
savings through the implementation of returnable container management
solutions. Learn about IBM’s Smarter Planet agenda, and find out how
smarter supply chains, fueled by returnable container management
solutions, are taking companies and their supply chains to the next level.
Companies across a variety of industry verticals are employing the
Microsoft RFID platform to transform their business processes. This
session will provide insight into successful deployments and business
benefits in terms of the ROI from these deployments. Customers across
such verticals as manufacturing, supply chain, retail, hospitality, oil and
gas, and airlines are using BizTalk RFID to gain visibility into physical
world assets and activities, in order to improve business. The presenter
will identify the ROI its customers are receiving from using RFID-enabled
solutions based on the Microsoft platform. In addition, announcements
will be made regarding Microsoft’s continued RFID investments.
SPEAKER: Martin Wildberger, Vice President, IBM Sensor and Actuator Solutions, IBM
SPEAKERS: Sudhir Hasbe, Senior Product Manager, Microsoft Corp.
Colin Masson, Worldwide Director of CRM, ERP and Supply Chain
Solution Areas, Microsoft Corp.
TECHNOLOGY SESSION HIGHLIGHTS INCLUDE:
Learn How to Achieve ROI
in Retail and Apparel With
UHF RFID
Recession-Proof RFID:
Cost Savings From RealWorld Deployments
NXP’s RFID Solutions:
Securing Your Data and
Assets
The most compelling ROI case
studies for RFID have come in
apparel retailing, according to
reports from industry experts
IDTechEx and ABI. Payback times
of less than one year are achievable
through improvements in both
top-line revenue and cost
performance. In this session, learn
which retail use cases offer an ROI
now, as well as best practices for
implementation.
Learn how RFID can help reduce
inventory, rework and labor costs,
based on case studies from
real-world deployments. Leverage
your existing processes and IT
infrastructure to reduce the time
and expense of implementation,
and find out how to quantify and
justify your RFID deployment and
communicate benefits over time.
NXP Semiconductors’ team of RFID
experts will explain how, amidst
the constantly evolving challenges
of securing data and assets, the
company offers effective and
experienced approaches to data
and asset security. NXP will demonstrate how consumers and end
users alike can be put at ease
through added levels of protection.
The demonstration and information provided will offer real use-case
evidence of how NXP’s RFID chips
can provide additional levels of
protection. In addition, the presenter will demonstrate how RFID
works for asset protection, using a
real case study and demonstration
of not only EAS solutions, but also
innovative uses of RFID to deliver
consumer benefits and assist in retail venues.
SPEAKER: Scot Stelter,
Director of Reader Product Marketing,
Alien Technology
SPEAKER: Alan Sherman,
Director of Marketing, OATSystems
Agile Business Execution
Xterprise believes organizations
must gain a precise, current and
insightful understanding of their
business environments, then
leverage that knowledge to
achieve greater velocity, reduce
costs and exert strong control over
their supply chain and enterprise
activities. To make that vision a
reality, the company has created its
Clarity High-Definition Enterprise
approach, and has released a suite
of solutions for that application.
In this session, learn how leading
organizations worldwide are
achieving higher levels of accuracy,
throughput, assurance and
performance efficiencies for their
inventory, assets and processes.
SPEAKER: Jim Caudill,
Senior VP of Marketing and Strategy,
Xterprise Corp.
SPEAKER: Joerg Huser,
Director of Business Solutions,
NXP Semiconductors
10
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CO-LOCATED EVENTS
AIDC STRATEGIC RFID WORKSHOP
Radio frequency identification is part of a broader category of technologies that fall under “automatic
identification and data capture,” or AIDC. Because other AIDC technologies, including bar codes,
have been so successful, AIDC professionals have gained a tremendous amount of knowledge about
the pitfalls of implementing systems, the course standards development takes, ways of leveraging
the new technology with legacy systems and how to take advantage of emerging opportunities to improve the synergy within and across business functions based on a variety of automatic identification
technology solutions.
This uniquely interactive workshop is offered to augment the other “technically-focused”
vertical market preconference sessions to allow end users to send a team member to understand the
“strategic” approach to RFID technology adoption.
FEATURED SPEAKERS: Patrick F. King, Michelin; Harry Ramsey, Purdue Pharma; Daryl Remily, Boeing;
Kenneth Porad, Boeing
IEEE RFID 2009
RFID Journal LIVE! 2009 is offering yet another programming opportunity through IEEE, the world’s
largest technical society. IEEE RFID 2009 is the third in a series of annual conferences dedicated to
addressing the technical and policy challenges in the areas of radio frequency identification (RFID)
technologies, their supporting large-scale distributed information systems, and their applications.
The 2009 IEEE International Conference on RFID—co-located with RFID Journal LIVE! 2009—is
attracting leading researchers, developers, integrators, and visionaries to discuss and expand their
knowledge of technologies, systems, networks, algorithms, and applications of RF-based wireless
communications and identification systems.
PRINTED RFID CONFERENCE
As companies make advances in printing electronic components once etched into silicon, many are
looking to create low-cost RFID tags where the integrated circuit and antenna are printed. These
advances could soon make it possible to print RFID transponders at a very low cost, thereby ushering
in an era of ubiquitous RFID. This co-located conference, produced by IntertechPira, will bring together
leading experts and companies focused on printed electronics for radio frequency identification.
FEATURED SPEAKERS: Dr. Reinhard R. Baumann, Chemnitz University of Technology; Gyoujin Cho, Sunchon National University;
Wolfgang Mildner, PolylC GmbH & Co. KG; Mark Morrow, Procter & Gamble
RFID IN AEROSPACE WORKSHOP
SPONSORED BY:
The RFID in Aerospace Workshop will provide a unique opportunity to understand the fundamentals
of RFID technology in relation to the aerospace sector. Participants will take away key learnings in the
following subject areas: technology basics (including overviews of physics, hardware and software),
business and use cases of RFID for aerospace and defense, and important standards and regulations
that are key to effective deployments.
Additionally, participants will learn about aviation-specific applications of RFID and successful
in-service evaluations that have been conducted. The workshop will conclude with an understanding
of the recently published FAA Advisory Circular, and the AS5678 performance testing standard. This
workshop will be taught by industry-recognized technical subject-matter experts. No prerequisites
or prior experience are necessary in order to attend.
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11
Experience
the Latest Technology Solutions
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SEVENTH ANNUAL CONFERENCE AND EXHIBITION
April 27-29, 2009 | WALT DISNEY WORLD SWAN AND DOLPHIN | Orlando, FL
EXHIBITORS
•AAID Security Solutions, Inc.
•Academia RFID
•Acsis, Inc.
•ADR Advisors, Inc.
•ADT Security Services, Inc.
•AeroScout, Inc.
•AIAG
•Airista
•Alien Technology
•American RFID Solutions
•Applied Wireless ID (AWID)
•austriamicrosystems AG
•Avery Dennison Information & Brand
•Essen RFID
•Evidencia - Information Mediary
•exax Inc.
•Favite, Inc.
•FEIG ELECTRONICS
•Ferroxtag
•Fujitsu Frontech Ltd.
•GlobeRanger Corporation
•Guard RFID Solutions Inc.
•IBM
•IDENTEC SOLUTIONS AG
•IDS Microchip AG
•iGPS (Intelligent Global Pooling Systems)
•Impinj, Inc.
•Incheon Free Economic Zone Authority
•Industrial Portals, Division of Jamison Door Co.
•Insync Software Inc.
•Intelleflex Corp.
•Intelligent InSites, Inc.
•Intermec Technologies
•Invengo Technology Corp.
•Java Information Technology Co., LTD
•Korean Associaton of RFID/USN
•KSW Microtec AG
•Lexmark
•LG CNS / LG NSYS
•MAC Technologies
•Marnlen RFID
•Metalcraft, Inc.
•Matrix Product Development
•Microelectronics Technology Inc.
•Microsoft
•Mobile Mark, Inc.
•Mojix
Management Division
•Avery Dennison RFID
•Awarepoint
•AXCESS International, Inc.
•Bartronics America Inc.
•bielomatik
•BITEK TECHNOLOGY, INC.
•Blue Spark Technologies, Inc.
•Blue Vector Systems
•Brooks Technology Products Group
•CDO Technologies
•Concept2
•Confidex Ltd.
•Datamax Corp.
•Domino Integrated Solutions Group (ISG)
•Ekahau, Inc.
•Electronic Data Magnetics Inc.
•Electronics and Telecommunications
Research Institute
•Enfucell
•EPCglobal
•MOTEX
•Motorola
•MTI Wireless Edge, Ltd.
•Mu-Gahat
•Nashua Corp.
•National Instruments
•NETHOM CO., Ltd.
•North Dakota State University
•NXP Semiconductors
•OATSystems
•ODIN technologies
•Ohio University
•Omni-ID
•Omnia Technologies
•Omron RFID
•Peak Technologies
•Penn State Erie RFID Center
•Phychips, Inc.
•Pinc Solutions
•PowerID
•Pramari, LLC
•Protrac iD Pty Ltd.
•Q-Track
•RedPrairie
•Repacorp, Inc.
•Retail Solutions Inc.
•Reva Systems
•RFID Global Solution, Inc.
•RFID Leasing Co.
•RFID/USN Center
•RFind Systems, Inc.
•Rush Tracking Systems
•SATO America, Inc.
•Savi Technology, Inc.
•SAVR Communications
•Seagull Scientific
•Secura Key
•Secura Shield Australia Pty Ltd.
•Seeonic, Inc.
•Sirit, Inc.
•SkyeTek
•SmarTerminal Computers, Inc.
•Smartrac Technology U.S.
•Sonitor Technologies
•Sontec
•Startport Technologies
•Stratum Global
•TagSense, Inc.
•Tagsys RFID
•Tamarack Products Inc.
•Terso Solutions
•The Kennedy Group
•ThingMagic, Inc.
•Time Domain Corp.
•Tracient Technologies Ltd.
•Ubisense
•Unitech
•University of South Florida
•UPM Raflatac
•Vanguard ID Systems
•Victek Co., Ltd.
•Voyantic
•Venture Research
•William Frick & Company
•Xeno USA
•XIO Strategies
•Xterprise
•Zebra Technologies
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203
RFID GLOBAL
SOLUTIONS
202
104
103
100
FHC
FHC
ENTRANCE
EXHIBIT & SPONSORSHIP
OPPORTUNITIES
MEET RFID DECISION MAKERS
TO LEARN MORE, PLEASE CONTACT:
Alan McIntosh DIRECTOR OF SALES
[email protected]
(212) 584-9400 ext. 4
Matthew Singer DIRECTOR OF SALES
[email protected]
(212) 584-9400 ext. 6
REGISTER ONLINE at www.rfidjournalevents.com/live or CALL (631) 249-4960
13
Stay in the Heart
of Walt Disney World
ENJOY EXCLUSIVE DISCOUNT RATES
DISCOUNT RATES ONLY GOOD THRU APRIL 1—BOOK NOW AND SAVE!
(
)
RFID Journal LIVE! 2009 will be held in the heart of the Walt Disney World resort, at the award-winning Walt
Disney World Swan and Dolphin Hotel in Orlando. Enjoy your stay at this fabulous resort, located between
Epcot and Disney’s Hollywood Studios, and close to Disney’s Animal Kingdom and Magic Kingdom theme parks.
The resort features redesigned guest rooms with the Heavenly Bed, the new Mandara Spa, 17 spectacular
restaurants and lounges, five pools, a white sand beach, two health clubs and so much more.
TWO EASY WAYS TO BOOK YOUR ROOM:
ONLINE: www.swandolphin.com/groupres/rfid
BY PHONE: Toll-free at (888) 828-8850
International guests call +1 (407) 934-4000
Book Early
For Conference
Rate!
All reservations require a deposit of one night’s room and tax. The resort’s cancellation policy is to refund the deposit if notice is received by the hotel at least three (3) working days prior to arrival
date and a cancellation number is obtained. Please note that these discounted rates are guaranteed only until Wednesday, April 1, 2009, and are available on a first-come, first-served basis thereafter.
14
SAVE UP TO $700 IF YOU REGISTER BY MARCH 20
PLUS, SAVE AN EXTRA 10% WITH MOTOROLA VIP DISCOUNT–USE CODE: JLCC
SEVENTH ANNUAL CONFERENCE AND EXHIBITION
April 27-29, 2009 | WALT DISNEY WORLD SWAN AND DOLPHIN | Orlando, FL
ATTENDEE REGISTRATION OPTIONS
ADVANCE
REGISTRATION PRICE
1/31/09 - 3/20/09
REGULAR
REGISTRATION PRICE
3/21/09 - 4/24/09
ON-SITE
REGISTRATION PRICE
AFTER 4/24/09
$1,599
$1,899
$2,299
CONFERENCE + PRECONFERENCE PASS
CONFERENCE PASS
ONE-DAY CONFERENCE PASS
PRECONFERENCE + EXHIBIT HALL PASS
EXHIBIT HALL PASS
$1,299
$999
$799
$599
$249
$1,499
$1,199
$899
$699
$299
$1,799
$1,399
$1,099
$899
$399
COMPTIA RFID+ TRAINING & CERTIFICATION + CONFERENCE PASS
COMPTIA RFID+ TRAINING & CERTIFICATION + EXHIBIT HALL PASS
$1,999
$1,699
$2,199
$1,899
$2,399
$2,099
AIDC STRATEGIC RFID WORKSHOP
+ CONFERENCE PASS
AIDC STRATEGIC RFID WORKSHOP
+ EXHIBIT HALL PASS
$899
$1,299
$0
$599
$1,079
$1,499
$0
$699
$1,259
$1,799
$0
$899
$699
$549
$849
$375
$250
$495
$799
$649
$1,049
$475
$300
$595
$959
$749
$1,149
$475
$300
$595
PRINTED ELECTRONICS FOR RFID CONFERENCE + CONFERENCE PASS
PRINTED ELECTRONICS FOR RFID CONFERENCE + EXHIBIT HALL PASS
$1,399
$799
$1,599
$899
$1,799
$999
RFID IN AEROSPACE WORKSHOP + CONFERENCE PASS
RFID IN AEROSPACE WORKSHOP + EXHIBIT HALL PASS
$1,299
$599
$1,499
$699
$1,799
$899
ALL-ACCESS PASS – BEST VALUE!
AIDC MEMBER
NON-MEMBER
AIDC MEMBER
NON-MEMBER
IEEE RFID 2009 CONFERENCE
+ ONE-DAY RFID JOURNAL LIVE! PASS
IEEE MEMBER
IEEE LIFE/STUDENT/RETIRED
NON-MEMBER
IEEE RFID 2009 CONFERENCE
+ EXHIBIT HALL PASS
IEEE MEMBER
IEEE LIFE/STUDENT/RETIRED
NON-MEMBER
FOR FULL PASS DESCRIPTIONS, PLEASE VISIT www.rfidjournalevents.com/live
REGISTRATION & PAYMENT INFORMATION
GROUP REGISTRATION—SAVE 20%
Team discounts of 20% off each registration are available to groups of more than 3 registrants from
the same company staying at the Walt Disney World Swan and Dolphin Hotel. Discounts are available on the ALL-ACCESS PASS, CONFERENCE + PRECONFERENCE PASS and CONFERENCE PASS
categories only. Discounts cannot be combined with any other offer. To secure the team discount,
online registrations must be completed during the same online session and utilize promo code GRP.
3 EASY WAYS TO REGISTER:
TO REGISTER ONLINE:
Please visit www.rfidjournalevents.com/live. Payment for online registration can be made
by credit card (MasterCard, Visa or American Express), company check or bank wire transfer.
TO REGISTER BY PHONE:
Please call (631) 249-4960 from 8:00 am - 5:00 pm EST. Payment for phone registration can be
made by credit card (MasterCard, Visa or American Express), company check drawn on U.S. funds
or bank wire transfer. Payments by company check must be received within 10 business days.
Checks should be made payable to RFID Journal, LLC. If you have any questions about these
alternative payment options, please e-mail [email protected].
TO REGISTER BY E-MAIL:
Please e-mail [email protected]
FOR MAXIMUM
SAVINGS
ACT
NOW!
REGISTER
TODAY
USE MOTOROLA
VIP CODE JLCC
REGISTER ONLINE at www.rfidjournalevents.com/live or CALL (631) 249-4960
15
LEARN HOW THESE INDUSTRY LEADERS ARE PUTTING RFID TO WORK
KEYNOTE SPEAKERS
Charles
Fletcher
EVENT SPEAKERS INCLUDE
William Schultz
Dave Johnson
Mike Russo
Zander Livingston
David Lewis
Randy Bradway
Jeffrey Knutsen
Kathy Smith
Wm. Keith Hodnett
William Conroy
Ray Lowe
Gretchen Freeman
Gokhan Sarpkaya
Bill Cryan
Harry Ramsey
Scott Buss
Geir Vevle
Dan Zinn
Virginia Herold
Simon Langford
REAR ADMIRAL
Mark D.
Harnitchek
Southern Co
Joe White
Wal-Mart
www.rfidjournalevents.com/live
SEE WEB SITE FOR FULL LIST OF SPEAKERS
PRSRT STD
U.S. Postage
PAID
Permit No. 7491
New York, NY
RFID Journal
38 Kings Highway, Suite 1
Hauppauge, NY 11788
Use this promo code
when registering
UP
SAVE
TO $700
REGISTER BY MARCH 20
PLUS, SAVE AN EXTRA 10%
WITH MOTOROLA VIP DISCOUNT
USE CODE: JLCC
APRIL27-29, 2009
WALT DISNEY WORLD
SWAN AND DOLPHIN,
ORLANDO
My VIP Promo Code is:
JLCC