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How to major in
management or marketing
A Major consists of three third year level
subjects in one discipline.
• You can complete a single major in Management or
Marketing, or you can complete a double major in
Management & Marketing; or you can combine either
major with another discipline for a double major
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Why study Management?
• Management is a universal discipline that enables
businesses to be effective in a globalized world.
So what exactly do managers do?
• Provide direction through leadership, strategic planning
and decision-making;
• Recruit, train and manage staff, and develop the
capabilities of the organisation;
• Develop efficiency, quality and innovation in operations in
a global context.
• Negotiate, resolve conflict, and empower employees to
participate in the activities set out above
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Why study Marketing?
• Marketing enables businesses to satisfy the
customers needs, create and expand markets, and
increase profits
So what exactly do marketers do?
• Find out what customers want and determine the best
ways to price, promote, and distribute goods and
services;
• Strategically position the organisation and its products in
the competitive global environment;
• Develop and manage marketing assets to create
shareholder value.
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management First Year Subject
MGMT10002 Managing and Leading Organisations
Marketing First Year Subject
MKTG10001 Principles of Marketing
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas
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Human Resource Management
International Business
Managing Business and Organisation
Operations Management
Marketing Specialist Areas
• Communications and Customer Strategy
• Marketing Management
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas:
Human Resource Management
Human Resource Management involves the study of people
at work:
• how employees are attracted, retained, developed and
motivated
• how individuals, groups, organisations and institutions
influence the character and form of the employment
relationship
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas:
Human Resource Management Subjects
MGMT10002 Managing and Leading Organisations (S,1 & 2)
MGMT20004 Human Resource Management (1 & 2)
MGMT20009 Power and Conflict in the Workplace (2)
MGMT30004 International Human Resource Management (2)
IBUS30003 Managing Conflict in Global Workplaces (2)
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas:
International Business
• International Business provides students with a broad
range of skills needed to manage in an increasingly
globalised world.
• It examines how multinational enterprises achieve and
sustain competitive advantage in an interdependent
global economy.
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas:
International Business Subjects
MGMT10002 Managing and Leading Organisations (S,1 & 2)
IBUS20001 Business in Asia (1)
IBUS20002 Business in the Global Economy (1)
MGMT20006 Managing the Multinational (2)
MGMT20007 Cross-Cultural Management and Teamwork (2)
IBUS30002 International Corporate Governance (1)
IBUS30004 Chinese Business and Economy (1)
MGMT30013 Strategic Management (2)
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas:
Managing Business and Organisation
Managing Business and Organisation is about
understanding how organisations function:
• how organisations interact with their competitive,
social and political environments
• how particular management practices evolve and
influence organisational outcomes
• how organisational members react to management
practices
• issues include leadership, organisational structure,
culture and change, learning, motivation, teamwork
and commitment.
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas:
Managing Business and Organisation Subjects
MGMT10002 Managing and Leading Organisations (S,1 & 2)
MGMT20001 Organisational Behaviour (1 & 2)
MGMT30002
MGMT30015
MGMT30008
MGMT30018
Managing in Contemporary Organisations (1)
Career Management (1)
Organisations, Ethics and Society (2)
Business Communication (2)
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas:
Operations Management
• Operations Management revolves around the design,
organisation, leadership and control of the productive
assets of the enterprise, including people and technology.
• Operations Managers:
- Manage manufacturing operations, supply chains and
technology
- Implement innovation in an organisation’s operations
- Design and implement techniques to manage quality
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Management Specialist Areas:
Operations Management Subjects
MGMT10002 Managing and Leading Organisations (S,1 & 2)
MGMT20002 Managing Operations (S & 1)
MGMT20003 Project Management (1)
MGMT20005 Managerial Decision Analysis (1)
MGMT30006 Managing Entrepreneurship and Innovation (1)
MGMT30011 Supply Chain Management (S & 1)
MGMT30012 Business Consulting (1 & 2)
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Marketing Specialist Areas:
Communications and Customer Strategy
Focus on marketing communications, consumer behaviour
and customer services. These subjects teach you:
• to understand why consumers behave in certain ways
• how to influence customer behaviour
• planning, implementation and control of advertising
• public relations
• planning, implementation and administration of services
• customer satisfaction
• sales and retailing
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Marketing Specialist Areas:
Communications and Customer Strategy
MKTG10001 Principles of Marketing (S, 1 & 2)
MKTG20001 Consumer Behaviour (1)
MKTG20004 Market and Business Research (2)
MKTG20008 Strategic Marketing (2)
MKTG20009 Global Marketing (2)
MKTG30003 Service and Relationship Marketing (1)
MKTG30006 Retail Management (1)
MKTG30008 Neuromarketing (2)
MKTG30010 Advertising and Promotions (2)
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Marketing Specialist Areas:
Marketing Management
Marketing Management subjects educate students in
the managerial aspects of marketing.
Focus on:
• target market selection and segmentation
• competitor analysis
• developing marketing strategies
• product and brand positioning
• enabling organisations to reach target markets
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012
Marketing Specialist Areas:
Marketing Management Subjects
MKTG10001 Principles of Marketing (S, 1 & 2)
MKTG20004 Market and Business Research (2)
MKTG20006 Brand Management (1)
MKTG20007 Entrepreneurial Marketing (2)
MKTG20008 Strategic Marketing (2)
MKTG20009 Global Marketing (2)
MKTG30007 Marketing and Society (1)
MKTG30011 Product Management (1)
MKTG30009 Internet Marketing (2)
MKTG30010 Advertising and Promotions (2)
Associate Professor Leisa Sargent, Department of Management and Marketing, October 2012