COMMUNICATION Company profile How to stand out Creative solutions expertise and synergy for communicating Company profile 1 COMMUNICATION Nearly everyone knows why and what to communicate. The key is knowing how. LATTANZIO communication designs integrated communication plans to promote the image, values and services of PA and businesses. Keeping a keen eye on international contexts for insight into the world’s most highly evolved markets while staying in touch with key local developments to grasp their unique specificities. Because you are always communicating - why not communicate well? 2 Evolving communication Lattanzio Communication supports public administrations and businesses in communicating through a dedicated team of experts with the skills to implement strategically, creatively and qualitatively high-profile projects. Our understanding of inter-institutional dynamics, extensive experience with corporate logics and strategic competencies enable us to deliver fast and effective results. We have decades of experience in communication and a meticulous approach to economic resource management and project status monitoring. COMMUNICATION Welding project management to creativity Lattanzio Communication delivers the directions, communication modes, tones and styles, the messages, actions and tools needed to translate the client’s specific objectives into effective communication. We always begin by identifying areas of strength in order to generate tools capable of conveying the organization’s individual specificities. We translate ideas into concrete results. All in a timely fashion. Every organization develops a culture of communication out of its own unique context, shaped by the specificities of the PA or business model in question. This needs to be taken into account to design valuable and effective communication. Innovative events, conferences and workshops With over 1000 successful events under its belt, Lattanzio Communication organizes workshops, conferences, conventions, focus groups and b2b meetings. The company’s own web platform simplifies the various steps of event organization (managing participants, sending invitations, budgeting, etc.) while an extensive database of service providers throughout the country (catering, travel, hostessing, setup) ensures the success of your event. Media Relations Lattanzio Communication maintains a network of contacts with the country’s main media centers and our team includes professionals specialized in creating press releases, organizing press conferences and drafting speeches for clients. In response to the ever-increasing significance of the internet in everyday life, Lattanzio Communication has developed specific skillsets for gaining visibility through digital promotional communication. Multimedia tools and online identity Advertising From concept and ad development to production and results tracking, Lattanzio Communication takes care of designing (media planning / buying) national or local advertising for print, TV, radio and billposting. In its many years of managing public communication projects, Lattanzio Communication has faced emergency situations that threatened to permanently derail ongoing activities, requiring us to respond with timely and strategic choices and ad-hoc public communication. Crisis management Monitoring Lattanzio Communication has always paid special attention to performance evaluations, concentrating on the outcomes of both projects as a whole and the individual steps that comprise them. 3 Our areas of strength Our areas of strength COMMUNICATION Communicating ABOUT Programs financed with European funds Designing a coordinated project image Integrated communication strategies and plans Technical assistance in developing printed and multimedia materials Newsletter content, graphics and distribution Public awareness and informational campaigns Innovative communication for assessing public policies Communicating Local governance projects Informational material for institutions Technical assistance with tourism marketing Creation of internet portals Social media relations Internet campaigns for local marketing Entertainment and events Press relations Communicating Public management and quality Institutional communication Designing and analyzing communication plans Educational campaigns Municipal and citizen information offices Community service communication Social accountability reporting Press and media relations Mobile marketing Communicating internationalization Corporate image development Informational materials Multi-lingual copywriting Indoor trade fair or promotional booths with interpretation services Multimedia tools Web communication Sponsorship and co-marketing initiatives Product press relations Intangible Assets CommunicaTION Organizational culture International communication Staffing Training for internal resources development Change management Citizen care Public awareness and informational campaigns Direct marketing Events, conventions, workshops and seminars Informational and promotional materials Digital tools Results and impact monitoring Web communication E-books and publishing projects Communicating FOR Business creation and development Communication objectives and plans Logos, naming and brand identity Web design, SEO (positioning) and social media marketing Multimedia corporate presentations and video brochures Product image development, promotional materials and product placement Online and offline visibility campaigns Email marketing Digital PR Media planning and buying Social accountability Institutional and public agency relations Crowdfunding 4 An expertise unique in Italy COMMUNICATION Public Administration Bodies Satisfied clients ITALY Central administrative bodies Ministry of Labor and Social Policy Regional administrative bodies Abruzzo, Emilia Romagna, Liguria, Molise, Apulia Provincial administrations Agrigento, Alessandria Municipal administrations Augusta, Monreale, Quartu Sant’Elena National agencies CONSIP, ISTAT, Italia Lavoro Local agencies Mountain communities of Monti Lattari Campania Region La Città Ideale Consortium SVIM Sviluppo Marche Chambers of Commerce Catania Educational institutions University of Genoa European commissions and EU agencies ETF European Foundation for Professional Training ABROAD Turkey Ministry of Agriculture and Rural Development Croatia Ministry of Public Administration Judicial Courts Courts of law - Bolzano, Caltanissetta, Castrovillari, Catanzaro, Cosenza, Crema, Cremona, Marsala, Messina, Palermo, Palmi, Reggio Calabria, Rossano Calabro, Vibo Valentia Public Prosecutor’s Office Caltanissetta, Reggio Calabria Appeals courts - Caltanissetta, Catanzaro, Palermo, Reggio Calabria, Salerno Office of the District Attorney Bolzano, Caltanissetta, Castrovillari, Catanzaro, Cosenza, Crema, Cremona, Enna, L’Aquila, Marsala, Milan, Palmi, Pescara, Reggio Calabria, Rossano Calabro, Termini Imerese, Trapani, Venice, Vibo Valentia Numerous communication-related projects ITALY Central administrative bodies Authority for Childhood and Adolescence Foreign Affairs Ministry Ministry of Cultural Resources and Activities Regional administrative bodies Lazio, Marche, Sicily, Tuscany Provincial administrations Enna, Livorno, Taranto, Turin, Vercelli, Rome Municipal administrations Alcamo, Avola, Bari, Basiliano, Cagliari, Enna, Foggia, Lecce, Marsala, Oristano, Palermo, Parma, Partinico, Pomigliano d’Arco, Roseto degli Abruzzi, Siracusa, Taranto, Tempio Pausania, Vercelli, Vicari, Mountain communities of Monti Lattari, Mountain communities of Monti Dauni National agencies ANCITEL, FORMEZ Local agencies Integrated Development Agency ANCI Nazionale, Orthopedics Consortium of Emilia Romagna, Tindari-Nebrodi Intermunicipal Consortium University of Florence Services Consortium, Lazio Development Agency Matese Regional Parks Agency Sistema Toscana Foundation Sviluppo Italia Basilicata Educational institutions EUFORM.it Studi Suor Orsola Benincasa ABROAD European commissions and EU agencies DG EnlargementDG EuropAid DG Environment DG Research DG External relations DG Information Society and Media ETF European Foundation for Professional Training Bulgaria Center for Public Administration and Local Government (PALGO) Municipality of Sofia Bulgarian National Association of Municipalities Croatia Handicraft Chamber of Varadzin, Ministry of Public Administration Ministry of Finance Macedonia European Affairs Department, Ministry of Finance, Ministry for Information Society and Adminstration Moldovia Agency for Industrial Restructuring Romania Ministry of Economy Ministry of Labor, Family, Welfare and Elderly People Ministry of Regional Development and Tourism Ministry of Public Finance Paying Agency for Rural Development and Fisheries Regional Development Agency for Bucharest-Ilfov, Center, North-East, NorthWest, West, South-East, South-West Oltenia Provincial Councils of Braila, Calarasi, Caras Severin, Cluj, Dolj, Ialomita, Mehedinti, Olt, Timisoara, Valcea Municipalities of Baia Mare, Satu Mare, Craiova, Drobeta Turnu Severin, Fetesti, Giurgiu, Novaci, Slatina Serbia Ministry of Finance Ministry for Public Administration and Local Self-government Standing Conference of Towns and Municipalities Municipality of Belgrade Chamber of Commerce and Industry of Uzice Public officers Association Turkey Ministry of Agriculture and Rural Development Ministry of Finance Ministry of Labor and Social Security Ukraine Ministry of Economics Ministry for Emergencies State Committee for Regulation and Entrepreneurship policies Center for Corporate Restructuring and Private Sector Development Other countries Armenia - Ministry of Transportation and Railway Administration Cyprus - Municipality of Limisso Egypt: Ministry of Commerce and Industry, National Research Center Georgia - Ministry of Transportation and Railway Administration Ghana - Ministry of Local Self-government and Rural Development, Ministry of Finance Jordan - Jordanian Investment Center Greece - Xanti District Union of Local Agencies Lebanon - Souk Al Taieb Malta: Ministry for Resources and Rural Affairs Namibia - Department of the Office of the Prime Minister Russia - Ministry of Commerce and Economic Development Sierra Leone - NAO National Authorizing Officer of the European Development Fund, HRMO Human Resources Management Office Spain - Barcelona Municipal Institute of Markets 5 Our clients COMMUNICATION Large companies and multinational corporations Working synergistically with Group clients ITALY Food De Cecco Automotive Carraro, Fonderie Tacconi Volkswagen Group Italia Banks and insurance companies Allianz Bank Financial Advisors, Assicurazioni Generali, Banca d’Italia, Intesa Sanpaolo, Unicredit Group, Unipol Consumer Goods Safilo Construction Italcementi Energy ENEL, EON, General Electric Oil & Gas Nuovo Pignone Pharmaceuticals and biotechnology Artsana, Astrazeneca Intn, CD Pharma Group, Ceccardi Medical Center, DOMPE’ Farmaceutici, Ginsana, G. Caporale Istituto Zooprofilattico Sperimentale dell’Abruzzo e del Molise, Pfizer Italia, Philips Medical Fashion PPR/Gucci Automatic machinery IMA Manufacturing ILVA, Targetti Sankey, Wurth Retail Unieuro Health SO.GE.SI. IT Services Selex Elsag Axmediatech Microarea Shuttle Telecommunications and media Fastweb, HR Service (Gruppo TI), Poste Italiane, Telecom Italia Transportation Gruppo Torinese Trasporti Tourism Sheraton ABROAD Aeronautics TAP (Portugal) Automotive SCANIA (Sweden) Banks and insurance companies AXA France (France), Bankia S.A. (Spain), CPA Australia (Australia), Eureko/Achmea (Netherlands), Genworth Financial (USA), Philadelphia Federal Credit Union (USA), Swiss Re (Switzerland) Luxury goods Pandora A/S (Denmark) Publishing Carson Dellosa Publishing (USA), Elsevier (England), Kaplan Publishing (USA), Nelson Thornes (England), Thieme Meulenhoff (Netherlands) Entertainment Sky (England) Pharmaceuticals and biotechnology Abbvie (Spain), Amgen Dompé (USA), HSL Health & Safety Laboratory (England), Merck Sharp & Dohme Corp. (USA) Retail IKEA (Sweden) Health Washington Dental Service (USA) IT Services Allen Interactions (USA), Edutech (USA), IBM France (France), Infinitas Learning (Netherlands), Intuition (Ireland), Kapsch BusinessCom (Austria), PC Training Source (USA), Thales Netherland (Netherlands), TicketMaster (USA) Telecommunications and media Alcatel-Lucent (France), Ericsson AB (Sweden) SMEs More than 600 businesses Consumer goods Food and Agriculture, Fashion, Wood products and home furnishings, Commerce Industrial sectors Printing and packaging, Chemical products, plastics, ceramics, glass, Machinery, electronics, plant design Logistics and transportation energy Construction, health, utilities, environmental services Technology and media ICT, TLC Services Innovative tertiary services, credit, insurance, education, tourism, hospitality and restaurant services, training, service centers 6 Digital communication is now To establish direct relationships, share knowledge and information, socialize but also support, interact, dialogue and listen through communication: digital media offer an unparalleled opportunity to identify and meet the needs of today’s increasingly connected and interconnected users. Lattanzio Communication provides support in choosing and managing the strategic channels that allow each client to achieve their engagement objectives, going beyond a one-size-fits-all logic to create ad-hoc digital communication solutions that keep constantly abreast of the most recent technological innovations. COMMUNICATION Finding just the right mix. Working closely with the client, Lattanzio Communication helps design the ideal mix of online and offline communication. Our innovative solutions range from creating digital informational products to activating new channels of communication to reach specific audience segments, from optimizing existing positioning strategies to reputation monitoring and management. Social Media Unlike classic media, social media are not merely platforms for posting promotional ads and messages: they offer a tool for building relationships. Lattanzio Communication supports clients in choosing the most appropriate social networks, creating webs of online contacts and managing web-based interactions. FACEBOOK TWITTER GOOGLE+ Mobile RESPONSIVE APP LOCAL SEARCH Today’s users, always online and on the move, are looking for mobile information. Lattanzio Communication helps clients modernize channels of communication with their users by updating websites to be read on mobile devices and designing applications for smartphones and tablets. Email Marketing A direct channel to your target audience: Lattanzio Communication delivers dynamic email marketing strategies with personalized messages designed to inspire the curiosity and interest of target users. Far from being spam, these are clear and direct messages. DEM, NEWSLETTER DIGITAL E-CARD ONLINE PROMOS SEO / SEM LANDING PAGES CAMPAIGNS With the astonishing and constant proliferation of web sites, clients need effective methods for guiding users in their online searches. Lattanzio Communication offers marketing (SEM) and positioning optimization (SEO) strategies for all the main search engines to guarantee that users find what they are looking for. Video and infographics When words are not enough, when images alone cannot tell the whole story, when numbers fail to enthrall, Lattanzio Communication offers dynamic, multimedia content: videos for simple, appealing communication; infographics to get the user interacting with the message. HD ANIMATIONS VISUAL MARKETING YOUTUBE Reputation ARTICLE MARKETING DIGITAL PR Lattanzio Communication works to protect its clients’ online reputations by monitoring and managing what online users are seeing, thinking and saying. We respond promptly to negative trends to successfully rebuild the client’s image. 7 Communication methods, messages, initiatives, tools and know-how for PA At all levels, from ministries and public agencies to regions, provinces and municipalities, communication for public administrations must meet new standards of transparency, dialogue and active citizen participation. Thanks in part to new technologies, these standards COMMUNICATION have reshaped relations between administrators and the communities they serve. The main challenge in any public project is to establish a flow of communication that is steady, clear and easy for everyone to understand. European funds Experience and networking Communicating the innovative nature of complex projects Implementing communication projects for initiatives co-financed through European funds involves following the well-defined pathway established by national and European policymakers. At Lattanzio Communication, we understand that meeting funding requirements means achieving high standards of quality while ensuring that all expenses are admissible and all funding sources are properly represented. Lattanzio Communication stays in touch with developments in public communication at the European level; as a part of the web of European Social fund communicators, we are actively involved in defining performance assessment indicators and perfectly positioned to mobilize high-profile contacts in executing informational initiatives that require wide-ranging participation and interinstitutional exchange. Some organizational innovation and service quality improvement projects require an integrated, multi-level communication plan to effectively involve the target audience. Lattanzio Communication helps to optimize the communication strategies and visibility of Best Practices Uffici Giudiziari, an initiative that is considered one of the most important public sector change projects to be carried out in Italy, a collaboration involving the Ministry of Justice, the Public Functions Department, the Ministry of Labor and the Italian Regions set up as part of ongoing European Social projects. 8 Communication: it’s not only for big businesses Many small and medium-sized entrepreneurial initiatives have developed thanks to effective communication – concrete proof that, when a business learns to communicate, it also learns to grow. When the aim is to expand your market, you must be able to create, COMMUNICATION advertise, promote and strengthen your brand, and this is even more important at the international level. With the support of LATTANZIO Communication, even small businesses can take control of an area that has always been considered the sole province of large companies. Creativity alone is not enough Start ups and innovation Internationalization: a matter of image Lattanzio Communication helps companies improve and promote their images through tailored, cost-effective solutions that take budget limitations into account. Our team believes in the power of communicating a business’s core essence, bringing together diverse forms of expertise to valorize and modernize corporate communication. This approach requires detailed knowledge of the project, innovative methods mixing online and offline channels, and an understanding of new tools and cutting-edge social media marketing approaches. While it is true that communication is an integral part of the life of a business in every phase of development, the real challenge for new businesses is figuring out “how” to communicate their business idea, tech content and product value. The ability to communicate can make the difference in attracting investors and funds (venture capital, crowdfunding). Lattanzio Communication helps accelerate innovation by enhancing every kind of project. We are there in the planning and start-up phase, with ad-hoc tools designed for maximum efficiency and informational value, and in launching new products. We are there afterwards, when alliances and partner networks have already been created and it is time to pass the business on the next generation, engage in significant corporate reorganization or penetrate foreign markets. To help companies seeking to use professional communication engage more effectively with foreign markets, Lattanzio Communication delivers the kind of communication that translates into economic gains. Positioning and valorizing corporate identity: from corporate presentations to product communication, from trade fair displays to e-commerce, we offer a complete communication plan designed to make the distinctive features of your businesses stand out. 9 Internal synergies: our job, everyday COMMUNICATION Communicatingis a highly specialized area that requires managerial vision and skills Five key assets 2. a thorough mastery of national and European regulations covering public communication initiatives planning, management and accounting 3. proven experience working with private businesses in participatory planning processes 4. inter-institutional networking 1.a detailed understanding of public administrations, their internal dynamics and the social context in which they operate 5.an extensive national and international network of partner companies and professionals specialized in managing public and corporate communication projects Delivering value-added solutions We provide communication services to various kinds of organizations, companies and associations through a highly qualified organizational structure and work teams with experience in multiple practice areas, with Lattanzio Communication providing a shared set of methods and the terrain for strategic synergy. With this approach, we have all the advantages of Drawing on a wide range of backgrounds, from communicating about projects co-financed with European funds to implementing informational and public awareness campaigns, from designing institutional communication to launching products, Lattanzio Communication represents a unique actor in the sector. belonging to a Group of specialized companies – frontline players capable of continuously adopting the best experiences from change projects in Italy and abroad and the most effective, innovative tools being developed in our sector – combined with the flexibility and attention to detail and service that only this way of working can offer. Our team is further enriched by engagement with our management consulting colleagues at Lattanzio e Associati Public Sector and Lattanzio Business Advisory as well as our integrated training and e-learning colleagues at Lattanzio Learning and eXact learning solutions. 10 Research, studies, conventions, training and publications. Innovating the country is part of our Group’s core business Lattanzio Communication takes care of organizing conventions, seminars, workshops and meetings aimed at exploring cutting-edge issues in PA and business reform and modernization for all the companies in the Group. Our experts offer an analytical interpretation of the issues in question through a consideration of the relevant variables, emergent models being developed in the more advanced international settings, methodologies and operational tools. As a rule, these initiatives also incorporate contributions from active participants in the field who are able to offer concrete experience in established and recognized best practices. We focus on constructing moments of dialogue and exchange among these expert participants, each of whom offers the fruits of extensive experience within his or her specific administrative agency. COMMUNICATION The editorial series The LATTANZIO Group publishing house releases include studies, survey results, relevant case studies and examples of excellence drawn from Italian public administration and businesses, thus contributing to the circulation of best practices and dialogue among insiders. These volumes bring together reference models, intervention methods and implementation processes for specific sites of innovation in which LATTANZIO Group has developed consolidated methodologies. A wealth of knowledge, online The LATTANZIO Group website www.lattanziogroup.eu enables users to access the online Documentation Center. Access is free of charge and reserved for LATTANZIOnet subscribers. The site allows our 100,000-plus network subscribers to view seminar proceedings and consult data bases, training resources and bibliographies. A subscription to LATTANZIOnet also entitles users to receive free of charge the newsletter that highlights news items, activities and change-related projects for public administrations and businesses. Different forms of knowledge in dialogue Contributing to cultural openness and development. Driving (and reflecting) change. Fostering improvement in organizations and helping them embrace the new. We are opening our office on Via Nazionale in Rome to solo shows, prestigious projects and collaborations, presentations and creative events to foster an ongoing dialogue among forms of knowledge, an insightful continuity between art and the LATTANZIO Group. Offices transformed into works of art where spaces, staff and creative expression become part of an installation that draws in guests as active participants: this is our approach to breaking down barriers in order to raise the arts to center stage and valorize the key relationship between culture and growth. the 11 11 Leading public sector change Italy’s only tailored and systemic consultancy for growing SMEs Training for growth: content, technologies and services ICT solutions and services for innovation in businesses and public administrations Consulting for sustainable business projects Design, vision and tools for good communication A system for growing companies and public administrations LATTANZIO Communication is a LATTANZIO Group company. The Group enjoys an exceptional degree of national presence in terms of both clients (operating for years in all Italian regions) and locations (Milan, Rome and Bari). Its international scope is also noteworthy, both in operational terms, with branches in Romania (Bucharest), Croatia (Zagreb) and Macedonia (Skopje) and in terms of the proportion of total sales represented by its export market share, currently more than 50%. Leading solutions for online and mobile training The private and public sectors are distinct and complex terrains, comprising specificities that include local factors and require personalized approaches and solutions. To effectively serve this network of structures and needs, a consultancy must operate in an equally sophisticated and evolved way, with method, vision and the ability to understand and manage a range of complex requirements. This involves activating partnership networks between PAs and the world of business in order to foster the development of networked local actors. It involves offering businesses external synergies and connections, a system of relations to ensure growth, access to the financial community and effective internationalization. Consultancies today are called on to offer the kind of integrated services that are generated by internal synergies and an ongoing commitment to researching and developing know-how about frontline issues in PA innovation and SME support, about models of excellence and ways to spread best practices, about operational solutions and processes of applied management. This is what we believe it means to offer “systemic” consulting. To this end, the LATTANZIO Group draws on its innovative corporate structure to support public administrations and companies in growth. Together. 12 The www.lattanziogroup.eu website enables users to access the online Documentation Center, which is free of charge and reserved for LATTANZIOnet subscribers. By joining the more than 100,000 network subscribers, you can view the entire collection of seminar proceedings and consult databases, training resources and bibliographies. A subscription to LATTANZIOnet also entitles you to receive free of charge our Newsletter, with group-related news, activities and projects and the topics most fundamental for change in public administrations and businesses. Quality and environmental management certifications The LATTANZIO Group companies are UNI EN ISO 9001: 2008 and ISO 14001:2004 certified for management consulting, research, managerial training, publication, information system development, communication and event organization. The associations The LATTANZIO Group companies are members of CONFINDUSTRIA ASSOCONSULT (Federated Association of Consulting Firms) as well as ASSOLOMBARDA and ELIG (European Learning Industry Group). CERTIFIED MANAGEMENT SYSTEM ISO 9001: 2008 ISO 14001: 2004 LATTANZIO E Associati Public Sector LATTANZIO Business Advisory LATTANZIO Learning LATTANZIO Digital Innovation LATTANZIO Green Economy LATTANZIO Communication Italy Main Office Milan Via Domenico Cimarosa, 4 (20144) tel. +39 02 29061165; fax +39 02 29061102 Rome Via Nazionale, 89A (00184) tel. +39 06 58300195; fax +39 06 5813174 Bari Corso della Carboneria, 15 (70123) tel. +39 080 5277221; fax +39 080 5722318 Local Offices Turin, Genoa, Florence, Cagliari, Palermo Abroad Main Office Romania - Bucharest Bd. Carol I, nr. 34-36 (020922) tel. +40 21 2240161; fax +40 21 2240377 Croatia - Zagreb Maksimirska 48 (10000) Macedonia - Skopje Ul. Roza Luksemburg 15-1 (1000) tel. +389 2 609 11 11 LATTANZIO GROUP Head Office Via Nazionale, 89A - 00184 Rome (Italy) tel. +39 06 58300195 - fax +39 06 5813174 www.lattanziogroup.eu [email protected]
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