1. technology and computing

www.rfidjournalevents.com/brasil
LEARN HOW TO ACHIEVE
REAL BENEFITS TODAY
FROM USING RFID
GAIN NEW INSIGHTS FROM LEADING END USERS, INCLUDING:
Marcelo Pandini
Capitão Robson Teles
Peixoto
João Ricardo Tinoco
de Campos
Emerson Mattos
Santangelo
Brasil Air Force
Instituto Data Rio
para Administração
Pública
Grupo Valdac
Samuel Bloch
da Silva
Washington Luis
Maia de Souzedo
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LEARN HOW
COMPANIES
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AMERICA ARE
BENEFITING
FROM RFID
TODAY
ABOUT RFID JOURNAL
RFID Journal is the only
independent media
company devoted solely
to radio frequency
identification and its many
business applications.
RFID Journal's mission is to
help companies use RFID
technology to improve the
way they do business,
with timely news, strategic
analysis, networking
opportunities at events—
both domestically and in
Europe—and in-depth
education. To learn more,
visit www.rfidjournal.com.
Leading companies across all industries
in Brasil are deploying radio frequency
identification technologies to track
assets, manage inventories, improve
customer service and much more. This
unique event, produced by RFID Journal
in partnership with Hewlett-Packard,
will showcase leading end users
presenting powerful real-world case
studies. These presentations, offered in
Portuguese, will highlight how
businesses are using RFID, and where
they are achieving real benefit today.
The high-quality content is designed to
educate leading end users interested in
deploying RFID solutions.
PRECONFERENCE SEMINAR • NOV. 29, 2012
RFID JOURNAL UNIVERSITY
This seminar, RFID Journal’s most popular preconference offering, is open to professionals across all industries, and is
designed to provide those new to radio frequency identification with the foundational knowledge necessary to begin
understanding how RFID can be applied to solve specific business problems, to choose the correct option for a specific
application and to select the right vendors to achieve a successful outcome.
Speakers: Renata Rampim, Ph.D. Student, State University of Campinas–UNICAMP
Luiz Costa, Electrical Engineer, Flextronics Institute of Technology (FIT)
9:00 AM RFID BASICS
10:00 AM THE PHYSICS BEHIND RFID
Renata
Rampim,
Ph.D.
Student
Luiz Costa
10:45 AM REGULATIONS
11:00 AM BREAK
11:15 AM REAL-WORLD CONSIDERATIONS
12:00 PM LUNCH
State University of
Campinas - UNICAMP
1:00 PM LIVE DEMO: RFID IN THE REAL WORLD
1:30 PM BUILDING AN RFID BUSINESS CASE
2:15 PM RFID JOURNAL UNIVERSITY ENDS
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AGENDA • NOV. 29
LEARN FROM INDUSTRY LEADERS
8:00 AM REGISTRATION OPENS
9:00 AM RFID JOURNAL UNIVERSITY
Mark
Roberti
2:30 PM
2:30 PM WELCOME AND INTRODUCTION
Speaker: Mark Roberti, Founder and Editor, RFID Journal
2:45 PM LEVERAGING RFID TO RECYCLE PLASTICS
In 2009, HP Brasil set up drop-off centers around the country, in which customers could return ink-jet printers for
recycling. The following year, it established the SmartWaste project, to leverage the RFID infrastructure it deployed to
track printers using passive ultrahigh-frequency (UHF) tags with Electronic Product Codes (EPCs). The goal was to use
the tag information to manage reverse logistics for end-of-life products. From July 2011, when the company
implemented the SmartWaste solution, until the end of February 2012, it collected 35 tons of plastics for reuse. Each
tag’s EPC and serial numbers linked to a database containing a wealth of information regarding each printer, including
its recyclable materials. Learn how HP Brasil is using an RFID-enabled solution to track e-waste, which is supporting
the forecasting process by providing a clear picture of the potential of recycling sources.
Speaker: Marcelo Pandini, Sr Mgr, Operations Strategy Devt. and Manufacturing Logistics, Hewlett-Packard Co. (HP)
Marcelo
Pandini
2:45 PM
Mauricio
Strasburg
3:30 PM
3:30 PM HOW RFID SOLUTIONS DRIVE NEW BUSINESS BENEFITS
RFID hardware has become more reliable over the past few years, enabling companies to take advantage of RFID data
in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. In
this session, our panel of experts will explain how businesses are leveraging these new capabilities.
Moderator: Mark Roberti, Founder and Editor, RFID Journal
Panelists: Mauricio Strasburg, CEO, Synergy Tecnologia; Luis Pedro Gonçalves, Regional Sales Manager, Zebra;
Reinaldo Andrade, Channel Business Manager Brasil, Intermec
4:15 PM IMPROVING HEALTH CARE IN BRASIL WITH RFID
The UPA (Emergency Services Unit), located in Mesquita, Rio de Janeiro, installed a system from Atrio Rio for asset
control, asset cleaning and medicine control. In order to reduce the incidence of hospital infections, coats and sheets
were equipped with chips. In the future, cleaning items will also be monitored, as well as medicines and syringes. The
goal is to establish logistics control and monitor the use of resources allocated to the health unit. The solution involved
the use of RFID-enabled equipment identification. Portals were installed at strategic points, to control the flow of
resources within the health unit. The project contains mobile devices—PDAs—for conducting inventories. The chips
used meet the EPC-standard Gen 2 specifications, and are integrated more efficiently in order to provide better public
services for the general population.
Speaker: João Ricardo Tinoco de Campos, Nursing Director-IDR, Data RIO Institute of Public Administration
Synergy Tecnologia
João
Ricardo
Tinoco de
Campos
4:15 PM
Instituto Data Rio
para Administração
Pública
5:00 PM RFID IMPROVES SUPPLY MANAGEMENT FOR ARMY
A military logistics center has been equipped with EPC Gen 2 technology as part of a program to increase the
efficiency, accuracy and visibility of distributing supplies to soldiers. Goods arrive at the distribution facility directly
from vendors, and are then shipped to units and soldiers throughout the country. Prior to the system's installation,
military personnel utilized paper and pen to manually track each shipment's location and status, and made telephone
calls to provide status updates to those who shipped or received the items. Suppliers are tagging products with EPC
Gen 2 ultrahigh-frequency (UHF) tags, and when tagged items are unloaded from trucks at the logistics center, the
tags are read while passing through an RFID portal, thereby indicating that those goods were received. Each item has
an EPC Gen 2 passive tag adhered to it, encoded with a unique ID number. Each item's tag ID number is married to the
ID of the specific carton in which it is packed. Learn how the use of RFID has increased the speed and accuracy with
which goods can be identified.
Speaker: Luiz Antonio, Colonel, Brasil Exército
5:45 PM RECEPTION ON EXHIBIT FLOOR
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AGENDA • NOV. 30
LEARN FROM INDUSTRY LEADERS
8:30 AM COFFEE
Emerson
Mattos
Santangelo
10:30 AM
Grupo Valdac
9:00 AM WELCOME BACK AND INTRODUCTION
Speaker: Mark Roberti, Founder and Editor, RFID Journal
9:15 AM THE STATE OF RFID ADOPTION IN BRASIL
The increasing use of radio frequency identification technology (RFID) in Brasil includes the recognition of benefits
related to the control and tracking of products, thereby reducing operating costs and increasing service efficiency.
Learn how several sectors are testing and deploying RFID solutions, and hear about market surveys showing increased
investments in this area.
Speaker: Edson Perin, Editor, RFID Journal Brasil
10:00 AM GS1 BRASIL UPDATE
Speaker: Wilson José da Cruz Silva, Innovation & Strategic Alliances, GS1 Brasil
Samuel
Bloch
da Silva
11:45 AM
Flextronics Instituto
de Tecnologia (FIT)
10:30 AM INCREASING SALES AND BOOSTING EFFICIENCY WITH RFID
Valdac Group, a São Paulo-based fashion retailer operating more than 100 stores throughout Brasil, including the
Crawford and Siberian chains, is using RFID to streamline operations, reduce employee and process costs, track and
monitor inventory, and provide insight into sales trends. Last year, the firm launched a new retail brand, Memove, that
featured RFID-based point-of-sale (POS) systems, enabling shoppers to quickly complete purchases without
interacting with a shop assistant. Learn how the system was designed to save time, both at the DC and within each
store, giving the organization the ability to help stock replenishments and keep pace with sales.
Speaker: Emerson Mattos Santangelo, CIO, Grupo Valdac
11:15 AM NETWORKING BREAK ON EXHIBIT FLOOR
Alexandre
Rosati
2:30 PM
11:45 AM RFID AS A LEAN TOOL IN MANUFACTURING
The key to employing radio frequency identification as a lean tool is the education and buy-in of operations-level IT
technicians and production support-staff members. Lean manufacturing involves identifying and eliminating nonvalue-adding activities, such as waste, and focuses on the start-to-end value streams. Learn how wastes in
manufacturing systems can be reduced by using RFID to move toward a lean organization. In addition, the speaker will
share the benefits derived from a recent program for HP Brazil, conducted within Flextronics’ facilities.
Speaker: Samuel Bloch da Silva, Senior Researcher, Flextronics Instituto de Tecnologia (FIT)
12:30 PM THE BENEFITS OF USING RFID TO ACHIEVE WORK-IN-PROCESS VISIBILITY
Every manufacturer wants to know the status and location of all work-in-process (WIP). RFID can help, but companies
also need the ability to identify each item and ensure that its status is updated in real time. This session will explain the
infrastructure required to track WIP in real time in order to achieve just-in-time manufacturing. Learn how to employ
RFID to become a lean manufacturer, thereby reducing costs and increasing profitability.
1:00 PM LUNCH ON EXHIBIT FLOOR
Guillermo
Ibarraran
2:30 PM
2:30 PM ACHIEVING REAL BUSINESS VALUE FROM RFID
Game-changing technologies enable early adopters to gain competitive advantage and drive shareholder value.
Leading companies in many industries are already gaining that advantage from RFID, and our panel of experts will
focus on how other businesses can do the same.
Moderator: Mark Roberti, Founder and Editor, RFID Journal
Panelists: Alexandre Rosati, Development and Operations Director, Vexon IT Services
Guillermo Ibarraran, Latin America Sales Manager, HID Global
Marco Carbonari, Division Director, CCRR
Ricardo Carneiro, Director, E mais E Tecnologia Ltda
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LEARN FROM INDUSTRY LEADERS
Carlos Lima
Dias
3:15 PM
3:15 PM PETROBRAS INTRODUCES GAS STATION OF THE FUTURE WITH RFID
Petrobras, the third-largest energy company in the world, recently debuted its Gas Station of the Future in Brasil to
deliver a more personalized experience at the pump. When a customer drives up to the station, his or her car is
recognized by its license plate or an RFID tag. Digital signage at the pump subsequently plays personalized
advertising based on consumer preferences and profiles entered in the customer rewards program. Learn how a
multi-purpose interactive kiosk displays the latest items at the convenience store, provides maintenance services and
allows patrons to print directions to desired destinations.
Speaker: Carlos Lima Dias, Group Leader of Application Architecture Management, Petrobras
4:00 PM REFRESHMENT BREAK ON EXHIBIT FLOOR
4:30 PM WAREHOUSE MANAGEMENT CASE STUDY: VOLKSWAGEN BRASIL
Speaker: Washington Luis Maia de Souzedo, IT Process Analyst, MAN Latin America, Volkswagen Brasil
Washington
Luis Maia
de Souzedo
5:15 PM BRAZILIAN AIR FORCE INCREASES EFFICIENCY WITH RFID
Speaker: Capitão Robson Teles Peixoto, Air Force Command, Subdirectorate Supply, Brasil Air Force
6:00 PM CONFERENCE CONCLUDES
4:30 PM
AGENDA SUBJECT TO CHANGE, PLEASE VISIT WEB SITE FOR MOST UP-TO-DATE INFORMATION
Capitão
Robson
Teles
Peixoto
5:15 PM
Brasil Air Force
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RFID Journal LIVE! Brasil is the one place where you can meet
executives from leading companies across South America that are
using RFID technologies to improve the way they do business. Don’t
miss this opportunity to connect with these decision makers in a
unique and collaborative setting.
Your all-access pass to the complete RFID Journal LIVE! Brasil Conference
and Exhibition, including Preconference and Main Conference Benefits
plus Full Exhibit Hall Access.
› RFID Journal University preconference on 29 Nov.
› Lunch on 29 Nov.
› Keynote address and all sessions on 29-30 Nov.
› Welcome cocktail reception on 29 Nov.
› Exhibit hall access on 29-30 Nov.
› All meals on 30 Nov.
Experience technology and product demonstrations from these and
other leading RFID systems providers and technology companies.
Check back often for the most-up-to date list.
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