1. business and industrial
2. business operations
3. business plans

HOW TO PREPARE
WHAT TO EXPECT
GOING GREEN
THE OFFICIAL PARTY PLAN
AND MUCH MORE!
FO R
C U R RENT
UPDAT ES
VISIT
W W W. B LO G H E R .CO M / B LO G H E R -1 3
W e lco m e to t h e
Blo gHer ’13
Conference
Guide
We’ve prepared this guide to help you navigate your
BlogHer conference experience. Inside you’ll find useful
tips, tricks, and reminders to help you prepare for your
trip to Chicago. We’ve designed this guide to be a fun,
handy tool, but it is NOT designed to be printed out! The
BlogHer Events team strives to make the conference
more environmentally friendly, including reducing paper
consumption wherever possible. Please use this guide as
your go-to resource for conference planning, information
for newbies, logistics, and frequently asked questions. In
addition, we’ll have a comprehensive mobile app for your
convenience.
We can’t wait to see you in Chicago!
The BlogHer '13 Conference Guide
2
Tabl e o f Contents
AGENDA
PAGE 5-37
Agenda-At-A-Glance
Page 6
HealthMinder Day
Page 7-9
Pathfinder Day
Page 10-11
Viewfinder Day
Page 12-13
Breakouts-At-A-Glance
Page 17-18
Friday Keynotes
Page 19
Friday Breakouts
Page 20-25
Saturday Keynotes
Page 27
Saturday Breakouts
Page 28-33
BlogHer '13 Voices of the Year
Page 34-36
WHAT TO EXPECT
PAGE 37-53
Mobile App
Page 38
The Agenda & Beyond
Page 39-42
The Official Party Plan
Page 43
Q&A and Newbie Q&A
Page 44-47
BlogHer '13 Going Green
Page 48
Thank You to Our Conference Committees
Page 49
What to Bring to BlogHer '13: A Checklist
Page 50
Logistics & Transportation
Page 51
Get to Know the BlogHer Events Team
Page 52
SPONSORS
PAGE 53-63
SPEAKERS
PAGE 64-110
5 KEY THINGS TO REMEMBER
PAGE 112
The BlogHer '13 Conference Guide
3
“
That overwhelming
post-blogher
feeling when you
want to change
the world with
your blog, but
the kids want
you to feed them.
#blogher12
“
@babyrabies
AGENDA
Agenda-At-A-Glance
HealthMinder Day
Pathfinder Day
Viewfinder Day
Breakouts-At-A-Glance
Friday Keynotes
Friday Beakouts
Saturday Keynotes
Saturday Breakouts
Voices of the Year
Ag en da-at-a- Gla nce
Pre-Conference Events: Thursday July 25
8:00AM–4:45PM
6:00PM–9:00PM
8:00PM–10:00PM
10:00PM–12:00AM
HealthMinder, Pathfinder, Viewfinder Day*
*Pre-conference days require a separate admission. Register for HealthMinder,
Pathfinder, or Viewfinder here.
Evening at the Expo
Share and Be Shared Welcome Reception
The 7th Annual People’s Party
DAY ONE: FRIDAY July 26
7:30AM–8:30AM
8:30AM–10:00AM
Breakfast
Newbie Breakfast
Welcome, Kick-off Keynote with Ree Drummond, and Speed
Dating, BlogHer Style
10:00AM–10:30AM
Break
10:30AM–12:00PM
Breakout #1 (see page 18 for details)
12:00PM–2:30PM
BIRDS OF A FEATHER LUNCH, AND KEYNOTE CONVERSATION WITH
GUY KAWASAKI
2:30PM–4:00PM
Breakout #2 (see page 20 for details)
4:00PM–5:30PM
Break
5:30PM–6:30PM
Voices of the Year Community Keynote
6:30PM–11:00PM
THE VOICES OF THE YEAR RECEPTION, OPEN MIC SALON, AND
KILLER KARAOKE
9:00PM–12:00AM
Tribe Up Progressive Parties
DAY TWO: SATURDAY July 27
9:00AM–10:30AM
Breakfast, and Interview with Sheryl Sandberg
10:30AM–12:00PM
Breakout #1 (see page 25 for details)
12:00PM–2:30PM
LUNCH, OPENING PRESENTATION BY LOURDS LANE, AND MAKERS &
CREATORS KEYNOTE WITH MAJORA CARTER, LISA DONOVAN, BRIT MORIN,
AND RANDI ZUCKERBERG
2:30PM–4:00PM
Breakout #2 (see page 27 for details)
4:00PM–5:30PM
Break
5:30PM–6:15PM
7:30PM–8:00PM
8:00PM–10:00PM
10:00PM–12:00AM
Closing Keynote Conversation with The Walking Dead’s Gale
Anne Hurd
2nd Annual BlogHer Fashion Show
Fashion Show After Party
7th Annual CheeseburgHer Party
The BlogHer '13 Conference Guide
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SESSI O N S + K E YN OTE S
HealthMinder Day requires a separate, pre-conference admission. Register for HealthMinder Day here.
8:00AM–9:30AM
Breakfast, and Special Address from U.S. Secretary of Health and Human Services
Kathleen Sebelius
Level 4, SHERATON Ballroom V
9:45am–11:00am
Breakout #1
See details BELOW
11:00am–12:30pm
Lunch, and Keynote with Ashley Koff, RD
Level 2, OHIO
12:30pm–1:45pm
Breakout #2
LEVEL 2, See details BELOW
1:45pm–2:30pm
Break
2:30pm–3:45pm
Breakout #3
LEVEL 2, See details BELOW
4:00pm–4:45pm
Closing Keynote with Rae Lewis-Thornton and Jeannine Harvey
Level 2, OHIO
Fitness and Nutrition
ARKANSAS ROOM
Self-Care and Social
Health
Special Needs and
Caregiving
COLORADO ROOM
MISSOURI ROOM
Breakout #1
9:45am-11:00am
Health Blogging to Health
Business
What Is Enough?
Changing Policy and
Perception
Breakout #2
12:30pm-1:45pm
Weight vs. Health
Mental Health in the Online
Space
The Sandwich Generation
Breakout #3
2:30pm-3:45pm
Fad to Foundation
Personal Safety and SelfDefense for Women
State of the ‘Sphere
The BlogHer '13 Conference Guide
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SESSI O N S + K E YN OTE S
BREAKFAST, AND SPECIAL
ADDRESS FROM U.S. SECRETARY
OF HEALTH AND HUMAN SERVICES
KATHLEEN SEBELIUS,
8:00AM – 9:30AM
Named one of the 100 most powerful women in the
world by Forbes, Secretary Sebelius is a champion for
national and global health, and has led ambitious efforts
to improve America’s health and enhance the delivery of
human services to some of the nation’s most vulnerable
populations, including young children, those with
disabilities, and the elderly. BlogHer Co-founder Lisa
Stone guides her and attendees through a Q&A about
the hot-button healthcare issues of our time.
Breakout #1: 9:45AM – 11:00AM
Fitness and Nutrition | Health Blogging to
Health Business
Take your passion and turn it into a thriving business
that supports you and the community in which you
are so deeply invested.
Panelists: Amie Valpone, Ashley Hicks,
and Stephanie Quilao
Moderator: Jenni Prokopy
Self-Care and Social Health | What Is
Enough?
Understanding the physical, emotional and social cues
which signal that we have helped enough, advocated
enough, and done enough. Learn why those cues are
important for our health, how to recognize and act
on them.
Panelists: Elena Sonnino, Erin Kotecki Vest (via live
feed), and Dr.P.
Moderator: Heather King
Special Needs and Caregiving | Changing
Policy and Perception
Through their blogs, women are effecting massive
change in their on-and-offline communities and worlds.
They are changing the way their communities and health
care providers support their special-needs families.
Panelists: Christina Shaver, Julia Roberts, and
Louise Kinross
Moderator: Jen Lee Reeves
LUNCH, AND KEYNOTE WITH
ASHLEY KOFF, RD,
11:00AM - 12:30PM
Over lunch, internationally renowned dietitian, author,
and health & lifestyle contributor Ashley Koff sits
down with BlogHer Co-founder Jory Des Jardins to
provide an overview of how you can (and should)
assess your own health, including your energy levels,
digestion, body composition, intolerances, and more.
Learn key insights on health trends encompassing
food, fitness, stressors, demystify food and fitness
trends vs fads, and discover ways you can optimize
your own health.
Breakout #2: 12:30PM - 1:45PM
Fitness and Nutrition | Weight vs. Health
These words are not synonymous, and sometimes not
even correlated. Conflicting studies have muddied the
waters. Societal standards seem ever more divergent
from societal norms. And on the Internet, no one can
see if you're healthy-but-overweight, or skinny-butsaggy. Bottom line: There is more to a person's health
than what meets the eye, so let's talk about it.
Panelists: CeCe Olisa, Diane Lang, and
Jennipher Walters
Moderator: Erika Nicole Kendall
The BlogHer '13 Conference Guide
8
SESSI O N S + K E YN OTE S
Self-Care and Social Health | Mental Health
in the Online Space
Special Needs and Caregiving | State of
the ‘Sphere
What are the costs and benefits of sharing our mental
health issues online? They say blogging is cheaper
than therapy; all these bloggers know all about using
their blogs as therapeutic outlet.
Panelists: A’Driane Nieves, Anne Theriault, and
Aurelia Cotta
Moderator: Arnebya Herndon
A moderated conversation with all track attendees
about What I Struggle With and How I Do It, designed
to identify our common problems and crowd-source
solutions. Moderators Ellen Seidman and Jennifer
Myers invite you to get the conversation started in this
group on BlogHer.com's Community Forum.
Please no photo or video recordings during this session
CLOSING KEYNOTE WITH RAE
LEWIS-THORNTON AND
JEANNINE HARVEY, 4:00PM 4:45PM
Special Needs and Caregiving | The
Sandwich Generation
Take an honest look at the challenges of being caretaker
for both a parent and child, particularly when one or
both has special needs.
Panelists: Cecily Kellogg, Pamela Merritt,
and Varda Steinhardt
Moderator: PK Fields
Breakout #3: 2:30PM - 3:45PM
Fitness and Nutrition | Fad to Foundation
Discover the ways a small idea can spark change that
lasts a lifetime, and how even the smallest commitment
of time or pledge of support can lay the foundation for
a lifetime of health.
Panelists: Becky Sherrick Harks, Lisa Leake,
and Roni Noone
Moderator: Anna Hartman
Self-Care and Social Health | Personal
Safety and Self-Defense for Women
This two part session will open with a discussion about
personal safety issues affecting women and their
families, and then give you the opportunity to learn so
fantastically awesome but simple self-defense moves.
You’ll get out your seats, on your feet, and learn what
to do when it matters most, from personal safety expert
(and Tae Kwon Do black belt) Cathy Steinberg. Be a part
of the revolution!
Instructor: Cathy Steinberg
More than ever, bloggers are using their platforms to
create change and raise awareness. Online advocacy
is on the rise, but when it comes to the unsexy,
frightening, hard-to-face issues, there is no one more
experienced at fighting for awareness, understanding,
and education than Rae Lewis-Thornton. Since
the day in 1986 when she was diagnosed with HIV,
Rae Lewis-Thornton has been on a mission to drive
awareness to and challenge the most common
myths and stereotypes surrounding life with fullblown AIDS. She’s taken her story and message to
the stage, to print, and now online where she is a
digital crusader for those people today living with
and dying from HIV, and for the one person every 10
minutes in the US who will be diagnosed with HIV.
Interviewed by Jeannine Harvey of ONEmoms, Rae
will shareher story, her message of hope, community,
and education for one of the most-avoided health
issues we face today.
The BlogHer '13 Conference Guide
9
SESSI O N S + K E YN OTE S
Pathfinder Day requires a separate, pre-conference admission. Register for Pathfinder Day here.
8:00AM–9:30AM
Breakfast, and Special Address from U.S. Secretary of Health and Human Services Kathleen
Sebelius
Level 4, SHERATON Ballroom V
9:45am–10:30AM
Keynote One to One with Maria Ross and Rachel Sklar
Level 4, SHERATON Ballroom V
10:45am–12:30pm
Breakout #1
LEVEL 2, See details BELOW
12:30pm–2:00pm
Networking Lunch and Keynote: Which Came First: Doing Good or Feeling Good?
Level 4, SHERATON Ballroom V
2:00PM–4:00PM
Breakout #2
LEVEL 2, See details BELOW
4:15pm–4:45pm
July 25
Breakout #1
10:45am - 12:30pm
Breakout #2
2:00pm - 4:00pm
Wrap-Up Remarks
Level 4, SHERATON Ballroom V
My Blog as a
Book Proposal
My Blog as a
Business
My Blog as a
Change Agent
My Blog as a Media
Company
HURON ROOM
ERIE ROOM
TENNESSEE ROOM
ONTARIO ROOM
My Blog as Book
Proposal: Morning
Fundamentals
Workshop
My Blog as
Business: Morning
Fundamentals
Workshop
My Blog as a Change
My Blog as Media Company:
Agent: Morning
Morning Fundamentals
Fundamentals
Workshop
Workshop
My Blog as Book
My Blog as Business: My Blog as Change
My Blog as Media Company:
Proposal: Afternoon
Afternoon Journey
Agent: Afternoon
Afternoon Journey &
Journey & Milestones
& Milestones
Journey & Milestones
Milestones Discussion Group
Discussion Group
Discussion Group
Discussion Group
The BlogHer '13 Conference Guide
10
SESSI O N S + K E YN OTE S
BREAKFAST, AND SPECIAL
ADDRESS FROM U.S. SECRETARY
OF HEALTH AND HUMAN SERVICES
KATHLEEN SEBELIUS,
8:00AM – 9:30AM
Named one of the 100 most powerful women in the
world by Forbes, Secretary Sebelius is a champion for
national and global health, and has led ambitious efforts
to improve America’s health and enhance the delivery of
human services to some of the nation’s most vulnerable
populations, including young children, those with
disabilities, and the elderly. BlogHer Co-founder Lisa
Stone guides her and attendees through a Q&A about
the hot-button healthcare issues of our time.
Keynote One to One with
Maria Ross and Rachel Sklar,
9:45AM - 10:30AM
Maria Ross was a brand strategist living life at
what she calls "a relentless pace" until a freak brain
aneurysm nearly brought her career -- and life -- to
a screeching halt. Maria will open Pathfinder Day by
sharing the heart-stopping story of her brain injury,
her road to recovery, and how that unexpected life
detour led her to understand her personal mojo,
sharpen her personal goals, and ultimately unleash
her entrepreneurial spirit. Activist and social media
entrepreneur Rachel Sklar sits down with Maria Ross
for an interview to help extract her lessons and apply
those lessons to learning how to focus in on their own
core personal brand, and amplify it outward.
Morning Fundamentals
Workshops, 10:45AM - 12:30PM
My Blog as a Book Proposal
How to become an "author/blogger." Discover the
process of transitioning from blogger to author.
Spend the morning going through the basics you
need: the query, the proposal, and the following.
Pathfinders: Hannah Kaminsky and Melissa Ford
My Blog as a Business
Learn how to use your blog to establish your expertise
and develop a business around it. Talk business
fundamentals, discuss when and how to incorporate,
how to attach value to your services, and how to
protect yourself.
Pathfinders: Lianne Farbes and Susan Getgood
My Blog as a Change Agent
Learn how to use your blog for good, up to and
including why, when, and how to set up a non-profit
vs. staying grassroots vs. launching a social business.
Spend the morning learning the difference these
different approaches make.
Pathfinders: Cheryl Contee and Katherine Stone
My Blog as a Media Company
Learn how to monetize and widely distribute your
content, building an ever-larger media footprint.
Spend the morning talking strategy, and how to
organize yourself to achieve scale.
Pathfinders: Jaden Hair and MJ Tam
NETWORKING LUNCH, AND
KEYNOTE: WHICH CAME FIRST:
DOING GOOD OR FEELING GOOD?,
12:30PM - 2:00PM
Do you build satisfaction in your life from the outside
in, or the inside out? Do you need to work on valuing
yourself in order to bring value to the world? Or does
doing good in the world lead you to feel good? Yes to
all of the above? BlogHer Co-founder Elisa Camahort
Page moderates a conversation with Bryant Terry
and Nataly Kogan, who areworking from the inside
out and outside in, building authentic satisfying lives
and livelihoods that they hope also improve the
world around them. On paper, they appear to be
The BlogHer '13 Conference Guide
11
SESSI O N S + K E YN OTE S
very different -- Bryant is a author, and food justice
activist; Nataly a serial entrepreneur, app developer
and happiness evangelist. What they have in common
is a simple, life-changing notion: Doing good and
feeling good are intertwined and inter-dependent.
During their lunch keynote, they'll show attendees
how to put themselves on a path to more personal
satisfaction and social impact.
My Blog as a Change Agent
Afternoon Journey &
Milestones Discussion Groups,
2:00pm – 4:00pm
Figure out how to monetize and widely distribute
your content, building an ever-larger media footprint.
Spend the afternoon exploring whether achieving
your master plan is your dream come true.
Pathfinders: Jaden Hair and MJ Tam
My Blog as a Book Proposal
Figure out how to become an "author/blogger." Spend
the afternoon learning and sharing experienced tips
on how to navigate the complex realities of today’s
publishing industry.
Pathfinders: Hannah Kaminsky and Melissa Ford
Figure out how to use your blog for good, up to and
including why, when, and how to set up a non-profit
vs. staying grassroots vs. launching a social business.
Decide which paths will allow you to best be the
change you want to see in the world.
Pathfinders: Cheryl Contee and Katherine Stone
My Blog as a Media Company
Wrap-Up Remarks,
4:15PM - 4:45PM
Come together to discuss what you've learned and
where you want to go next.
My Blog as a Business
Figure out how to use your blog to establish your
expertise and develop a business around it. Continue
the discussion where business fundamentals leave
off, and learn how to understand your own value
proposition.
Pathfinders: Lianne Farbes and Susan Getgood
The BlogHer '13 Conference Guide
12
SESSI O N S + K E YN OTE S
Viewfinder Day requires a separate, pre-conference admission. Register for Viewfinder Day here.
8:00AM–9:30AM
Breakfast, and Special Address from U.S. Secretary of Health and Human Services Kathleen
Sebelius
Level 4, SHERATON Ballroom V
9:45am–10:30am
Morning Keynote, with Diane Cu and Todd Porter
Level 2, Michigan
10:30am–12:45pm
Breakout #1 Finding Your Visual Voice Discussions
Level 2, Michigan
12:45pm–2:00pm
Lunch, and Photo & Video Shoots
Level 2, Michigan
2:00pm–4:00pm
Breakout #2 Post-Production Workshops
Level 2, Michigan
4:00pm–4:30pm
Share Out, and Closing Remarks
Level 2, Michigan
POST-PRODUCTION
WORKSHOPS
LEVEL 2, MICHIGAN
FINDING YOUR VISUAL VOICE DISCUSSION
LEVEL 2, MICHIGAN
10:30AM–11:10AM
Finding Your
Photographic Voice
Panelists: Christine
Tremoulet,
Jenika McDavitt,
and Lucrecer Braxton
11:15AM–11:55AM
The Personal
Videographer
12:00PM–12:40PM
The Expert-Content
Videographer
2:00PM–4:00PM
Post-Production
Photo Workshop
Panelists: Carlie Butler,
Panelists: Catherine
Colette Butler, Kayli
Instructors: Ashley
McCord, and Tai and Tarin
Butler, and Sharzad
Evans Mattocks
Perry
Kiadeh
and Jan Kabili
Moderator: Miss Lori
Moderator: Lisa Donovan
2:00PM–4:00PM
Post-Production
Video Workshop
Instructor:
Stacy Jill Calvert
The BlogHer '13 Conference Guide
13
SESSI O N S + K E YN OTE S
BREAKFAST, AND SPECIAL
ADDRESS FROM U.S. SECRETARY
OF HEALTH AND HUMAN SERVICES
KATHLEEN SEBELIUS,
8:00AM – 9:30AM
Named one of the 100 most powerful women in the
world by Forbes, Secretary Sebelius is a champion
for national and global health, and has led ambitious
efforts to improve America’s health and enhance the
delivery of human services to some of the nation’s most
vulnerable populations, including young children,
those with disabilities, and the elderly. BlogHer Cofounder Lisa Stone guides her and attendees through
a Q&A about the hot-button healthcare issues of
our time.
Morning Keynote, with Diane
Cu and Todd Porter,
9:45AM - 10:30AM
Diane Cu and Todd Porter open Viewfinder
Day with a discussion about voice, depth, and
embracing imperfection to create authentic, raw, and
approachable stories. Search for your inner visual
voice, find the story that is meaningful to you, and
craft that through words, photography, and video
on your blog. You’ll be inspired to make your blog
unique – with empowered purpose – and stand out
in a crowd with a distinction that only you can create.
FINDING YOUR VISUAL VOICE
DISCUSSIONS,
10:30AM - 12:45PM
Finding Your Photographic Voice
10:30AM - 11:10AM
truths about composition, framing, balance, and
much more, but how will you take the inspiration
from Todd & Diane’s opening keynote and apply it to
your work to define your distinctive visual voice?
A diverse slate of photographers will do their
best to explain that unexplainable art: developing
your unique visual voice, using the same tools and
same photographic principles to which any other
photographer has access.
Panelists: Christine Tremoulet, Jenika McDavitt, and
Lucrecer Braxton
The Personal Videographer: Carving out
your vlogger personal voice and brand
11:15AM - 11:55AM
It can take bloggers a long while to find their voice
and define their personal brand via the written word.
Video adds numerous new elements. Not every topic
you mine for written posts works as well for video
storytelling. Transparency and authenticity take on
new meaning when you are showing yourself, your
home, your family, your kitchen, your workspace.
Featuring the cast of Maker Studios' The Moms View,
a top YouTube network.
Panelists: Carlie Butler, Colette Butler, Kayli Butler,
and Sharzad Kiadeh
Moderator: Lisa Donovan
The Expert-Content Videographer
12:00PM - 12:40PM
Information-packed videos are complex, not just
because of the need to carefully storyboard how
you’re going to convey large quantities of information
in short time periods, but also because of the shifting
balance between personality and purpose.
Panelists: Catherine McCord, and Tai and Tarin Perry
aka The Double Saving Divas
Moderator: Miss Lori
Shooting food, portraits, slice of life, photo-journalism,
or still lifes; shooting with mobile, DSLR, or point-andshoot. There are certainly universal photography
The BlogHer '13 Conference Guide
14
SESSI O N S + K E YN OTE S
LUNCH, AND PHOTO & VIDEO
SHOOTS, 2:00PM - 4:00PM
Share Out, and Closing
Remarks, 4:00PM - 4:30PM
After lunch, take what you've learned or been inspired
by all morning and try it with your own camera. We'll
have photo and video staged sets throughout the
expo hall for you to take shots and shoot video. You'll
be using the photos and video clips you shoot fduring
lunch for the post-lunch, post-production sessions.
We’ll come together, and each post-production
workshop leader will select examples of before and
after shots/clips for the visual artist to talk through
with the full audience, helping to understanding the
steps: Why they took the shot/clip, how they set up the
shot/clip, and then how they improved the shot/clip…
and what techniques they used that were introduced
to them just within the previous eight hours!
Post-Production Workshops:
2:00PM – 4:00PM
Post-Production Photo Workshop
Learn about how to make your finished product
better using tools such as Photoshop, Lightroom,
Illustrator, and more.
Instructors: Ashley Evans Mattocks and Jan Kabili
Post-Production Video Workshop
Learn how to make your finished product better using
tools, such as iMovie and Windows Movie Maker.
Instructor: Stacy Jill Calvert
The BlogHer '13 Conference Guide
15
BR E AKO U TS -AT-A- GLAN C E
Friday July 26th
ROOM
190B
190A
196B
SESSION #1
SESSION #2
10:30–12:00PM
2:30PM–4:00PM
Beginner Marketing & Monetization
Workshop: Marketing 101
Beginner Marketing & Monetization
Presentation: Contests on Social / Roundtable: Good
to Great: Sponsored Posts
Advanced Marketing & Monetization
Advanced Marketing & Monetization
Workshop: Quantify Your ROI to Customers
Presentation: Outsourced / Roundtable: Blog for Sale
Beginner Tools & Technology
Workshop: Move Your Blog to Wordpress
Beginner Tools & Technology
Presentation: Wordpress Plugin Essentials /
Roundtable: Girls Code
196A
Advanced Tools & Technology
Advanced Tools & Technology
Presentation: Grow and Monetize Your Email List /
Roundtable: A Case for Podcasting
Workshop: Hot Mobile Sites: How to Get One via
Responsive Content and Design
192B
Presentation: Find Your Instagram Style /
Roundtable: A Thousand Words
471A
Presentation: What Type of Social Media Leader Are
You? / Roundtable: Beyond the Vertical, Into the Niche
471B
Presentation: Ad Hoc Advocacy vs. Non-Profit
Structure / Roundtable: What You Learn When You
Speak Out
470A
Presentation: Turning Blog Posts into Published Essays /
Roundtable: Anatomy of Humor Writing
Photo
Interest & Identity
Politics & Activism
Writing - Pitch & Publish
Room of Your Own
470B
196C
Roundtable: Shedding the Façade and Writing Our
Vulnerable Truth / Presentation: Is Self-Publishing for
You?
Style Mini-Con
Roundtable: The Business of Blogging
Sponsored Sessions
193
Roundtable: Healthy Habits That Will Change
Your Life,
brought to you by Simply Saline
Sponsored Sessions
194
474B
474A
Roundtable: Youth Sports Safety and Female
Fandom,
brought to you by NFL
Photo
Workshop: DSLR Debrief
Interest & Identity
Roundtable: The UnMarketing Manifesto
Politics & Activism
Workshop: Fixing Education
Writing - Pitch & Publish
Workshop: Pitch Your Work for Publication - Two Parts
Room of Your Own
Presentation: Using Social Media Tools Without
Being a Tool: Marketing and Promotion That Lifts the
Community as a Whole / Roundtable: Blogging and
Anonymity
Style Mini-Con
Roundtable: Rocking Your Otherness /
Roundtable: The List
Sponsored Sessions
Roundtable: Glass Ceilings, Work-Life Balance
and other Working Woman Worries, brought
to you by Intel Media
Sponsored Sessions
Roundtable: Modern Family, brought to you by
USA Network
Geek Bar
Geek Bar
(see page 38 for details)
(see page 38 for details)
Writing Lab
Writing Lab
(see page 38 for details)
(see page 38 for details)
The BlogHer '13 Conference Guide
17
BR E AKO U TS -AT-A- GLAN C E
Saturday July 27th
ROOM
190B
190A
196B
SESSION #1
SESSION #2
10:30–12:00PM
2:30PM–4:00PM
Beginner Marketing & Monetization
Beginner Marketing & Monetization
Roundtable: Perfect Pitch / Presentation: Media Kits
Workshop: 21 Steps to a Rockin’ Social Media Presence
Advanced Marketing & Monetization
Roundtable: Long-Term Relationships / Presentation:
Outsourced
Beginner Tools & Technology
Workshop: Back to Basics SEO
Advanced Tools & Technology
196A
Roundtable: App Development - Build or Buy? /
Presentation: Disaster-Proof Your Blog
192B
Roundtable: A Case For Video / Presentation: Five
Vlogging Hang-Ups and How to Overcome Them
471A
Roundtable: The UnMarketing Manifesto /
Presentation: What Type of Social Media Leader are
You?
Video
Interest & Identity
471B
470A
470B
SKYLINE
Politics & Activism
Workshop: Running for Office
Writing - Pitch & Publish
Workshop: PitchYour Work for Publication - Two Parts
Beginner Tools & Technology
Roundtable: The Multi-Media Blogger / Presentation:
Wordpress Plugin Essentials
Advanced Tools & Technology
Presentation: Grow and Monetize Your Email List
Video
Workshop: Video Production 101
Interest & Identity
Roundtables: Midlife Bloggers and Beyond the Vertical,
Into the Niche
Politics & Activism
Presentation: Ad Hoc Advocacy vs. Non-Profit
Structure / Roundtable: International Activist BlogHer
Scholarship Recipients
Writing - Pitch & Publish
Roundtable: Anatomy of a Story / Presentation:
Turning Blog Posts into Published Essays
Room of Your Own
Room of Your Own
Roundtable: Is Your Blog Holding You Back? The
Balance Between Your Blog and Your Goals /
Presentation: Positive Return on Content: Make Your
Words Work for You
Presentation: Crowdfunding - When $20 from Family
and Friends Isn't Enough to Fund Your Dream /
Roundtable: Blogging the Unbloggable - Writing
About Hard Topics Without Being Hated
Lean In Circle
Sponsored Sessions
193
Advanced Marketing & Monetization
Workshop: Making the Most of Pinterest and Facebook
Roundtable: Achieving Healthy Kids, brought
to you by BOKS
Sponsored Sessions
Roundtable: Build Community, Return Visits,
and Monetization through Comments,
brought to you by Disqus
Sponsored Sessions
194
474B
474A
Workshops: Best Practices for Bloggers,
brought to you by IAB
Geek Bar
Geek Bar
(see page 38 for details)
(see page 38 for details)
Writing Lab
Writing Lab
(see page 38 for details)
(see page 38 for details)
The BlogHer '13 Conference Guide
18
FRI DAY K E Y NOTE S
Welcome, Kick-off Keynote with
Ree Drummond, and Speed Dating,
BlogHer Style 8:30AM – 10:00AM
BlogHer '13 opens with a welcome from BlogHer's Cofounders, and then we turn the mic over to Ree Drummond
of The Pioneer Woman, who will deliver an instructive visual
retrospective of her blog's evolution and take questions in
an informal Q&A, including community questions. After
her keynote, Ree will jump-start a BlogHer conference
tradition: Speed Dating, BlogHer-Style.
BIRDS OF A FEATHER LUNCH, AND
KEYNOTE CONVERSATION WITH GUY
KAWASAKI
12:00PM – 2:30PM
After lunch, technology evangelist, entrepreneur, and
author Guy Kawasaki will sit down with BlogHer co-founder
Elisa Camahort Page for an interactive conversation about
his vision of "artisanal publishing", his perspective as both
investor and entrepreneur, and how, as the man who
created the role of technology evangelist, he has evolved
from Apple evangelist to Android evangelist.
Voices of the Year Community
Keynote 5:30PM – 6:30PM
Join us at the Sheraton Chicago for the Voices of the Year
keynote - our 5th annual celebration of the work that
touched us most deeply over the past year across the
blogosphere. 100 extraordinary posts will be honored, and
12 bloggers will be invited to share their posts aloud on the
keynote stage.
The BlogHer '13 Conference Guide
19
FRI DAY B R E aKO UTS
Breakout #1, 10:30AM – 12:00PM
Beginner Marketing & Monetization
| Workshop: Marketing 101
This 90-minute crash course in marketing
will give you the tools, show you the rules,
and teach you the lingo you’ll need to work within the
marketing ecosystem and monetize your blog like the
pros.
Instructor: Deb Arora
Advanced Marketing &
Monetization | Workshop: Quantify
Your ROI to Customers
Frame your blogging & social media activity
and results as measurable successes.
Instructor: Julie Yamamoto
Beginner Tools & Technology |
Workshop: Move Your Blog to
Wordpress
A step-by-step guide to moving your blog
to a self-hosted Wordpress site – without losing your
images, your feeds, your comments, or your mind.
Instructor: Kelly Phillips
Advanced Tools & Technology |
Presentation: Grow and Monetize
Your Email List / Roundtable: A
Case for Podcasting
10:30-11:00 | Using Email Tools for Engagement
and Monetization
How are you managing the customer relationships
that are key to your business? Discover shockingly
simple tools that can build your CRM (customer
relationship management system) so you can build
more relationships.
Instructor: Laura Fuentes
[Note: This presentation repeats on Saturday at 2:30-3:00]
11:15-12:00 | A Case for Podcasting
For your consideration: Video may be the goldenhaired online media child right now (note our own
Photo/Video track and new Viewfinder Day as
evidence) but podcasting has been continuing to
steadily grow ever since its inception a decade ago. This
session will explore how podcasting (still) enhances
your content, increases your engagement, and creates
huge opportunities for you and your blogs.
Panelists: Lian Dolan and Lindsay LaVine
Moderator: Deborah Shane
Photo | Presentation: Find Your
Instagram Style/ Roundtable: A
Thousand Words
10:30-11:00 | Find Your Instagram Style
Learn how to create a cohesive storyboard with a
unique narrative flow, to monetize the most intimate
and authentic moments of your life.
Instructor: Morgan Shanahan
11:15-12:00 | A Thousand Words
Explore composition and framing, the premeditated
creation of a photo, and how science and technology
overlap with art to capture the most stunning
moments.
Panelists: Danielle Tsi, Jenika McDavitt,
and Lucy Hewett
Interest & Identity | Presentation:
What Type of Social Media Leader
Are You?/ Roundtable: Beyond the
Vertical, Into the Niche
10:30-11:00 | What Type of Social Media Leader
Are You?
Regardless of your blogging topic, there are numerous
ways to define your style of blogging and the kind of
leadership you want to bring to your readers. Define
your purpose to smooth your path.
Instructor: Ananda Leeke
[Note: This presentation repeats on Saturday from 11:30-12:00]
The BlogHer '13 Conference Guide
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FRI DAY B R E aKO UTS
Breakout #1, 10:30AM – 12:00PM
(continued)
11:15-12:00 | Beyond the Vertical, Into the Niche
With armies of new parent bloggers, food bloggers
and every other kind of blogger coming to the
blogosphere every year, how narrow do you go? And
in that sea of bloggers, how do you continue to find
your own community?
Panelists: Anjum Nayyar, Carleen Coulter,
Feminista Jones, and Tracy Sestili
Moderator: Christina Brown
Politics & Activism | Presentation:
Ad Hoc Advocacy vs. Non-Profit
Structure/ Roundtable: What You
Learn When You Speak Out
10:30-11:00 | Ad Hoc Advocacy vs. Non-Profit
Structure
What it takes to create a non-profit organization to
formally support the causes you’ve been advocating
for on your blog, and the change it enables.
Instructor: Deb Rox
[Note: This presentation repeats on Saturday from 2:30-3:00]
11:15-12:00 | What You Learn When You Speak Out
A series of poignant vignettes from BlogHer
community members who have suddenly been
thrust into the most unimaginable situations. Hear
how they coped, and what they learned about online
community and advocacy.
Presenters: Adria Richards, Lori Duron, and Mir Kamin
Writing- Pitch & Publish |
Presentation: Turning Blog Posts
into Published Essays/
Roundtable: Anatomy of Humor
and keep the story engaging ‘til the bitter end.
Instructor: Rita Arens
11:15-12:00 | Anatomy of Humor Writing
Humor writing is a serious business. What reads as
stream of consciousness or wildly improvisational is
often edited and re-edited… honed into a sharp comic
weapon that will leave you helpless with laughter.
Hear from the humorists; you may laugh, but you will
definitely approach your next humor piece with a
new perspective.
Panelists: Elizabeth Jayne-Liu, Georgia Getz, and
Krista Burton
Moderator: Pat Dunnigan
Room of You Own | Roundtable:
Shedding the Facade and Writing
Our Vulnerable Truth/ Presentation:
Is Self-Publishing for You?
10:30-11:15 | Shedding the Façade and Writing Our
Vulnerable Truth
In a world where judgment is rapid fire, the survival
instinct we’re born with is to not appear vulnerable.
Join bloggers who have shed the façade Rather than
private struggles, and only working through life’s
questions within an inner circle, they have created
strong, supportive communities. By bringing their
truth - sharing 100 percent of themselves, through
working out depression histories, struggles with
finding a community, with deciding what is right
and what is wrong, by taking on less than popular
stances, these bloggers have found strength where
most expect vulnerability. We each hunger for
connection, and connection comes from sharing our
honest, vulnerable selves.
Panelists: Alexandra Rosas and Erin Margolin
Writing
10:30-11:00 | Turning Blog Posts into Published Essays
Learn how personal essays are typically structured,
including how to craft a great opening paragraph
The BlogHer '13 Conference Guide
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FRI DAY B R E aKO UTS
Breakout #1, 10:30AM – 12:00PM
(continued)
11:15-12:00 | Is Self-Publishing for You?
Curious about self-publishing? Not sure if it’s the
right choice for you? The publishing landscape has
changed radically, and eBooks make self-publishing
more economical than ever. Learn tips and tricks, and
discover the good, the bad and the ugly from veteran
self-publishers to help you decide if this new, exciting
route is right for you.
Panelists: Jen Mann, Lela Davidson,
and Robin O’Bryant
Sponsored Sessions | Roundtable:
Healthy Habits That Will Change
Your Life, brought to you by
Simply Saline
Things that keep us feeling tired, tethered or just plain
unwell are everywhere- some unseen and some too
obvious to ignore. From failing to wash our hands
to poor eating practices, it’s all too easy to adapt
unhealthy habits that can have lasting effects on our
health. Dr. Travis Stork, ER physician and host of “The
Doctors” joins bloggers to share simple, yet impactful
changes that can (and will!) change your life. From
incorporating drug-free products like nasal mists into
your daily routine to practicing breathing exercises to
help you power down at the end of the day, we’ll discuss
ways the smallest changes can produce big results!
Panelists: Dr. Travis Stork, Andrew Mellen, Kymberly
Williams-Evans, and Lisa Leake
Moderator: Erika Nicole Kendall
Sponsored Sessions | Roundtable:
Youth Sports Safety and Female
Fandom,
brought to you by NFL
Dallas
Cowboys
Executive
Vice
President
and NFL Foundation chairman Charlotte Jones
Anderson will be joined by Dr. Elizabeth Pieroth, a
head injury consultant for the Chicago Bears, Amanda
Rodriquez from Dude Mom, Shaneika Dabney from
Chicks in the Huddle, and Sarah Braesch from Draft
Day Suit to discuss the the multi-dimensional issues of
the modern female football fan and mom. The panel
will include discussion of the proven rewards of sports
participation, the importance of parental involvement,
and what every parent should know before sending
their kids out on the playing field.
Panelists: Charlotte Jones Anderson, Dr. Elizabeth
Pieroth, Amandra Rodriguez, and Shaneika Dabney
Moderator: Sarah Braesch
Style Mini-Con: The Business of
Blogging
Style bloggers are building rich, full careers,
leveraging their online platform, but not
relying solely on it. Learn from style bloggers who are
branching out and leveling up their game.
Panelists: Patrice Yursik, Gabi Gregg,
and Natalia Simmons
Moderator: Lesley Pinckney
Breakout #2, 2:30PM-4:00PM
Beginner Marketing & Monetization
| Presentation: Contests on Social/
Roundtable: Good to Great:
Sponsored Posts
2:30-3:00 | Contests on Social
Discover the scheduling, monetary and legal demands
of running contests on social media.
Instructor: Sandra Fathi
3:15-4:00 | Good to Great: Sponsored Posts
There is a way to write a sponsored post that keeps
your clients happy and your readers engaged. Learn
how to incorporate creativity, storytelling, authenticity,
SEO, FTC disclosures, and more for incredible
sponsored posts.
Panelists: Carmen Staicer and Gigi Ross
The BlogHer '13 Conference Guide
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FRI DAY B R E aKO UTS
Breakout #2, 2:30PM-4:00PM
(continued)
Advanced Marketing &
Monetization | Presentation:
Outsourced / Roundtable: Blog For
Sale
2:30-3:00 | Outsourced
Discover what parts of your blog or online business
can (and should) be outsourced. Learn what it takes
to successfully contract-out part of your blogging
work.
Instructor: Meagan Francis
[Note: This presentation repeats on Saturday from 11:30-12:00]
3:15-4:00 | Blog for Sale
What to know when considering selling your blog
or brand. Understanding, terms, valuation, and other
complexities of blog exit strategies.
Panelists: Cheryl Contee, Krizia aka Miss K,
and Lindsay Ferrier
Beginner Tools & Technology |
Presentation: Wordpress Plugin
Essentials / Roundtable: Girls Code
2:30-3:00 | Wordpress Plugin Essentials
The Word press plugins you definitely want to be
using, and why.
Instructor: Luvvie Ajayi
[Note: This presentation repeats on Saturday from 3:30-4:00]
3:15-4:00 | Girls Code
Learn why teaching our girls to code (and learning
alongside of them) is crucial, and the doors technical
training opens for women of all ages.
Panelists: Amanda Spann, Kimberly Bryant,
and Virginia DeBolt
Moderator: Nelly Yusupova
Advanced Tools & Technology |
Workshop: Hot Mobile Sites: How
to Get One via Responsive Content
and Design
Learn what responsive design is and why it matters
to you, as well as how to think responsively and
responsibly when it comes to your content strategy.
Instructors: Shannon Fisher and Steve Fisher
Photo | Workshop: DSLR Debrief
Step away from your iPhone and learn (or
remember!) how to take amazing photos
with your DSLR.
Instructor: Amanda Green Bottoms
Interest & Identity |Roundtable:
The UnMarketing Manifesto
2:30-3:10 | The UnMarketing Manifesto
What does success look like if you aren’t seeking out
advertisers? How do you use your voice to make it
have the resonance and reach you need to create the
success that matters to you? Defining the next steps of
success without an editorial calendar or a business plan.
Panelists: Dresden Shumaker, Michelle of
burghbaby.com, and Veronica Arreola
Moderator: Jenna Hatfield
[Note: This roundtable repeats on Saturday from 10:30-11:15]
Politics & Activism | Workshop:
Fixing Education
Whether you’re a teacher, a parent, or a
citizen concerned about the future, we
are all served by a strong educational system. Learn
how education policy currently works at a local-tonational level, how you can get involved… and make
a difference.
Panelists: Heather L. Barmore, Kelly Wickham,
Sarah Wu, and Viviana Hurtado
Moderator: Cynthia Liu
The BlogHer '13 Conference Guide
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FRI DAY B R E aKO UTS
Breakout #2, 2:30PM-4:00PM
(continued)
Writing - Pitch & Publish |
Workshop: Pitch Your Work for
Publication - Two Parts
2:30-3:10 | Pitching the Book Publisher (The NonFiction Book Proposal)
Break that book proposal down into manageable
chunks. Overcome your proposal writing block, and
learn how to effectively network to build the following
you need.
Instructors: Mike Adamick and Sarah Granger
[Note: This workshop repeats on Saturday from 10:30-11:10]
3:20-4:00 | Pitching the Periodicals (The
Syndication Query)
Learn what on-and-offline editors are looking for in
submissions to magazines and newspapers. Discover
how to make the right contacts, and nurture them to
keep the door open for future opportunities.
Instructors: Rosalind Cummings-Yeates and Tracy Beckerman
[Note: This workshop repeats on Saturday from11:20-12:00]
Room of Your Own | Presentation:
Using Social Media Tools Without
Being a Tool: Marketing and
Promotion That Lifts the
Community as a Whole / Roundtable:
Blogging and Anonymity
2:30-3:15 | Using Social Media Tools Without Being
a Tool: Marketing and Promotion That Lifts the
Community as a Whole
You love your blog. You want everyone else to love
it, too. You want people to listen to you, because
you're right about everything, of course. The problem
is getting people's attention when everyone else is
vying for it. This session tackles the questions: What's
the best way to promote our initiatives, activities, and
writing without turning people off? How do you grow
a loyal readership that will not only read your blog, but
help you promote, too? How do you do all this without
having to take a bleach bath each night to scrub your
soul clean? Learn from real-world examples of how to
use the tools at your disposal, without being one.
Panelists: Lauren Marie Fleming and Shalini Miskelly
3:15-4:00 | Blogging and Anonymity
Bloggers have as many reasons for keeping their
identities secret as they do for unmasking themselves.
We’ll explore the reasons why some bloggers choose
to remain cloaked in anonymity, while others eventually
shed the shadows and open up to the public. We’ll
also explore the psychology of the pseudonym – the
trust issues, entertainment value, and voyeuristic
guilty pleasure blogging anonymously provides us
and our readers.
Panelists: Leslie Marinelli and The Suniverse
Style Mini-Con: Rocking Your
Otherness and The List
2:30-3:10 | Rocking Your Otherness; Your
Niche as a Platform, Not a Trap
Style bloggers are using niches to carve out a new,
exciting, meaningful, and monetizable space in the
blogging community. Hear from bloggers who are
owning their space, and making the most of it.
Panelists: Christina Brown and Leila Noelliste
Moderator: CeCe Olisa
3:20-4:00 | The List (and how to get on it)
If there is one question we hear from bloggers covering
this image- and access-conscious industry, it's "How
do I get on *the* list?". We're bringing publishing, PR
and brand perspectives to the table to give you an
inside look at how it works.
Panelists: Adrianna Giuliani, Cristy Turner, and
Genevieve Ascencio
Moderator: Stacy Morrison
The BlogHer '13 Conference Guide
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FRI DAY B R E aKO UTS
Sponsored Sessions | Roundtable:
Glass Ceilings, Work-Life Balance
and Other Working Woman Worries,
brought to you by Intel Media
Game-changing women executives have been hot
news this year, and as head of Marketing at Intel
Media and a former Disney and Apple senior leader,
Courtnee Westendorf is one of those game-changing
women who has reached the top of the corporate
food chain. Courtnee will moderate a panel discussion
packed with insights for working women. Informed
by Courtnee's personal experience juggling life as a
marketing executive and mom and joined by women
at different stages of their career journey, this panel
will deliver actionable tips for career success. Brought
to you by Intel Media.
Panelists: Jenniffer Weigel, Lisa Belkin,
and Stacey Ferguson
Moderator: Courtnee Westendorf
Sponsored Sessions | Roundtable:
Modern Family, brought to you by
USA Network
According to the U.S. Census, only 4% of American
families today consist of a married couple where
the wife stays home, the husband works and their
biological children are under 18. Never mind the
Joneses, today’s homes are much more a family
portrait that includes single moms, stay-at-homedads, grandparents who are doubling as “new”
parents, and a generation of "adult children" who
have no immediate plans to leave home.
That might explain why the Dunphy's, Prichetts,
and Tucker-Pritchetts of the hit TV series, "Modern
Family" are some of the most beloved and relatable
characters on all of television today. With "Modern
Family," joining USA Network in cable syndication
this Fall, NBCUniversal Integrated Media's research
team took a deeper look at the 21st century family in
a special edition of "The Curve Report."
USA Network is excited to bring this captivating
research to BlogHer ’13 with an interactive panel
celebrating the changing shape of the modern family.
Panelists: Elaine Ko, Melissa Lavigne-Delville, Casey
Carey-Brown, Doug French, and Thien-Kim Lam
Moderator: Cat Greenleaf
The BlogHer '13 Conference Guide
25
SAT URDAY K E Y N OTE S
Breakfast, and Interview with Sheryl Sandberg
9:00AM – 10:30AM
Saturday morning opens with a one-on-one interview with Sheryl Sandberg, COO
of Facebook and the best-selling author of Lean In: Women, Work, and the Will to
Lead. Join Sheryl and BlogHer Co-founder and CEO Lisa Stone to explore how the
concept of leaning in applies to a BlogHer audience rich with independent publishers,
influencers, and creatives who are turning their passions into meaningful work that
fits with their everyday lives. Attendees are invited to stay after the keynote interview
for a live preview of Lean In Circles.
LUNCH, OPENING PRESENTATION BY LOURDS LANE,
AND MAKERS & CREATORS KEYNOTE WITH MAJORA
CARTER, LISA DONOVAN, BRIT MORIN, AND RANDI
ZUCKERBERG
12:00PM – 2:30PM
Prior to the Makers & Creators general session, we are thrilled to welcome creator of the
Broadway-bound musical, "Chix 6," and founder and CEO of the Lightning Girl FUNdation, Lourds Lane, to the main stage for a presentation and musical performance.
Majora Carter, Lisa Donovan, Brit Morin, and Randi Zuckerberg convene on the
BlogHer main stage for a keynote discussion moderated by BlogHer Co-founder
Jory Des Jardins about what it means to bring an independent spirit and innovative
intent to collaboration that crosses industries and spans traditional and new media
channels. These four women have crafted authentic lives, driven by passion and
purpose and shunning labels. Join them and find the inspiration to build a roadmap
that incorporates passion, purpose, and potentially profit into your own personal
model for success.
Closing Keynote Conversation with the Walking
Dead’s Gale Anne Hurd
5:30PM – 6:15PM
BlogHer '13 ends with a bang, a boom, and a booyah! with a closing conversation
with Gale Anne Hurd - producer and writer behind some of the strongest women
characters to ever grace the screen, including Sarah Connor, Ripley, and Michonne.
Gale was the original writer and producer of The Terminator movies, producer of
Aliens, The Abyss, Armageddon and many more... including everyone's favorite
zombie-pleasure, The Walking Dead.
Interviewed by BlogHer Co-founder Elisa Camahort Page, Gale joins us at BlogHer '13
to share her insights as a trailblazing woman who has produced some of the highestgrossing and award-winning movies ever made in the male-dominated landscape of
blockbuster films.
The BlogHer '13 Conference Guide
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SAT URDAY B R E a KO UTS
Breakout #1, 10:45AM – 12:00PM
Beginner Marketing &
Monetization | Roundtable:
Perfect Pitch / Presentation:
Media Kits
10:30-11:15 | Perfect Pitch
From your stats to your ‘special sauce’, learn what to
include in a pitch to catch a potential partner/client’s
attention and earn their business.
Panelists: Jenny Bradford, Joanne McGonagle, and
Melissa Lanz
11:30-12:00 | Media Kits
A great media kit is one of the most essential tools’ in
the monetizing blogger’s arsenal. Learn what brands
and agencies look for in media kits, and find out how
to create one that sells you and your blog!
Instructor: Jolawn Victor
Advanced Marketing &
Monetization | Roundtable: LongTerm Relationships / Presentation:
Outsourced
10:30-11:15 | Long-Term Relationships
You’re already “dating” lots of brands, doing oneoff or occasional activations. What if you want a
commitment? Take an existing brand relationship
to the next level to become a brand spokesperson,
ambassador, or even employee.
Panelists: Kristin Hylek, Leah Ingram,
and Stephanie Hua
Moderator: Missy Maher
11:30-12:00 | Outsourced
Discover what parts of your blog or online business
you can (and should) be outsourced. Learn what
it takes to successfully contract-out part of your
blogging work.
Beginner Tools & Technology |
Workshop: Back to Basics SEO
Get back to basics and up to higher search
rank with these SEO best practices.
Instructor: Elaine Griffin
Advanced Tools & Technology |
Roundtable: App Development Build or Buy? / Presentation:
Disaster-Proof Your Blog
10:30-11:15 | App Development - Build or Buy?
Understand the cost (in time, dollars, and aggravation)
of building your own app vs hiring a developer, so you
can decide how to best bring your app ideas to life.
Panelists: Jason Mayo and Maya Bisineer
11:30-12:00 | Disaster-Proof Your Blog
Reduce the odds of blog emergences like crashes,
being hacked, losing your domain, and having your
content scraped/stolen – and learn what to do when
disaster strikes!
Instructor: Skye Kilaen
Video | Presentation: A Case for
Video / Presentation: Five
Vlogging Hang-Ups and How to
Overcome Them
10:30-11:15 | A Case for Video
Why video is the traffic driver of the future, and why
you want to be making video.
Instructor: Sarah Penna
11:30-12:00 | Five Vlogging Hang-Ups and How to
Overcome Them
Learn practical, physiological ways to overcome the
five most common vlogging hang-ups.
Instructor: Katy Morgan
Instructor: Meagan Francis
[Note: This presentation repeats on Friday from 2:30-3:00]
The BlogHer '13 Conference Guide
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SAT URDAY B R E a KO UTS
Breakout #1, 10:45AM – 12:00PM
(CONTINUED)
Interest & Identity | Roundtable:
The UnMarketing Manifesto /
Presentation: What Type of Social
Media Leader are You?
10:30-11:15 | The UnMarketing Manifesto
What does success look like if you aren’t seeking out
advertisers? How do you use your voice to make it
have the resonance and reach you need to create the
success that matters to you? Defining the next steps
of success without an editorial calendar or a business
plan.
Panelists: Dresden Shumaker,
Michelle of burghbaby.com, and Veronica Arreola
Moderator: Jenna Hatfield
[Note: This roundtable repeats on Friday from 2:30-3:10]
11:30-12:00 | What Type of Social Media Leader are You?
Regardless of your blogging topic, there are numerous
ways to define your style of blogging and the kind of
leadership you want to bring to your readers. Define
your purpose to smooth your path.
Instructor: Ananda Leeke
[Note: This presentation repeats on Friday from 10:30-11:00]
Politics & Activism | Workshop:
Running for Office
The 2012 election is behind us… and with
more women in office than ever it really
seemed to be “The Year of the Women.” But is it
enough? Can you – yes, you – be the change you want
to see? Explore the different levels of elected office…
local and beyond, and discover if you could best serve
your country from public office.
Panelists: Linda Paulson, Liz Mair,
and Sabrina L. Schaeffer
Moderator: Jill Miller Zimon
Writing - Pitch & Publish |
Workshop: Pitch Your Work for
Publication - Two Parts
10:30-11:10 | Pitching the Book Publisher
(The Non-Fiction Book Proposal)
Break that book proposal down into manageable
chunks. Overcome your proposal writing block, and
learn how to effectively network to build the following
you need.
Instructors: Mike Adamick and Sarah Granger
[Note: This workshop repeats on Friday from 2:30-3:10]
11:20-12:00 | Pitching the Periodicals (The
Syndication Query)
Learn what on-and-offline editors are looking for in
submission to magazines and newspapers. Discover
how to make the right contacts, and nurture them to
keep the door open for future opportunities.
Instructors: Rosalind Cummings-Yeates
and Tracy Beckerman
[Note: This workshop repeats on Friday from 3:20-4:00]
Room of Your Own | Roundtable:
Is Your Blog Holding You Back?
The Balance Between Your Blog
and Your Goals / Presentation:
Positive Return on Content: Make Your
Words Work for You
10:30-11:15 | Is Your Blog Holding You Back? The
Balance Between Your Blog and Your Goals
We talk about the need to strike balance between
our blog and our family, but what about the balance
between your blog and your goals? Whether it starts
out as a place to hone your skill or a marketing tool for
an online shop, oftentimes our blogs take on a life of
their own – and what begins as a mutually-beneficial
relationship between our blogs and our ambitions
becomes a one-sided detour into SEO and analytics.
The BlogHer '13 Conference Guide
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SAT URDAY B R E a KO UTS
Breakout #1, 10:45AM – 12:00PM
(CONTINUED)
Is there a way to get back on track and use our blogs
the way we intended? Share tools and goal-setting
techniques to keep yourself accountable and on track
for your blogging goals.
Panelists: Erin Sipes, Shannon Szemenyei,
and Tabitha Muntzinger
11:15-12:00 | Positive Return on Content: Make Your
Words Work for You
We all understand that we need to get return on our
investments, but what about when your content is
your investment? Making your words work for you
and monetizing your content using best practices
to achieve the best results will help you gain Return
on Content. Return on Content is the calculated
value of Call-to-Action-style posts, as determined by
Facebook posting analyses, social media reports, and
Google Analytics. This presentation will introduce you
to free products, services and tools alongside analytic
techniques that will help you get a positive Return on
Content on both native web and mobile content in
just a few easy steps.
Instructor: Samantha Arigapudi
Lean In Circle
Immediately following the opening keynote interview
with Sheryl Sandberg, attendees are invited to
experience a live preview of Lean In Circles. Circles
are described as "small groups that meet regularly to
share and learn together—like a book club focused
on helping members achieve their goals." As part of
BlogHer's partnership with LeanIn.org, we invite you
to join us for an in-person preview of Lean In Circles,
and learn how you can organize your Circle, and what
tools are available to help you stay connected.
Presenters: Carole Robin and Rachel Thomas
Sponsored Sessions | Roundtable:
Achieving Healthy Kids, brought to
you by BOKS
More than ever, our kids need to get active – and
we think parents all across the country can be the
change agent to make that happen! Harvard Medical
School Professor Dr. John Ratey and BOKS (Build Our
Kids’ Success) Executive Director and Co-Founder
Kathleen Tullie invite you to join forces with them to
Achieve Healthy Kids. You'll learn how parents just
like you are promoting movement in schools, and
you'll discover how the BOKS program has helped
boost brain power by getting kids active before the
school day begins. BOKS is a free, before school
physical activity program for kids, started and run by
moms, and is an initiative of the Reebok Foundation
and powered by Reebok.
Sponsored Sessions | Workshops:
Best Practices for Bloggers,
brought to you by IAB
10:30-10:40: Nicole Horsford from IAB will share
information with you about Long Tail Alliance and the
impending changes to industry standards
10:40-11:10: 30-minute presentation from Jenny Lauck
and Susan Getgood from BlogHer, demystifying best
practices for ad placement, proper disclosure,
and more.
11:10-11:30: Self-Promotion 3-2-1, with Elisa Camahort
Page and Susan Getgood from BlogHer – Learn 3
Media Training Tops, 2 Speaker Submission Trips,
and 1 Great Exercise, all to help you Identify Your
Awesome
11:30-12:00: Hands-On Workshop, with BlogHer Ads:
Stay for a blog audit, or develop your Awesome and/
or Expert statement, with a team of BlogHer coaches
and pros.
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SAT URDAY B R E a KO UTS
Breakout #2, 2:30PM – 4:00PM
Beginner Marketing &
Monetization | Workshop: 21 Steps
to a Rockin’ Social Media Presence
Take 21 small steps steps towards a big,
bold social media presence. This interactive workshop
will walk you through establishing (or enhancing!)
your best social-self.
Instructor: Jen Phillips April
Advanced Marketing &
Monetization | Workshop: Making
the Most of Pinterest and
Facebook
Facebook and Pinterest are two of the net's most
rapidly expanding platforms - and they're both crucial
to your blogging success! Spend 90 minutes with two
leading users of these platforms to discover how to
make them work for you!
Facebook When the rules of engagement keep
changing on the world's largest social network,
monetized bloggers MUST stay up to date on rules
and trends to stay visible. Explore the ever-changing
marketing landscape of Facebook, re-evaluating the
way you participate, and decide whether to pay to play.
Pinterest Pinterest is the fourth largest social media
platform in the world, with over 85 million unique
visitors a month… but are you taking full advantage
of everything it has to offer for promoting your
blog and brand? From analytics, to keywords and
hashtags, to collaborating, we'll get you up to speed
on the latest and greatest. Plus, find out what the
experts at Pinterest have to say about how to best
utilize the power of the pin, and what real users are
finding success with. Turn your passion for pinning
into more than just a pastime… learn how to take
your pinning to the next level!
Instructors: Jill Nystul and Phyllis Khare
Beginner Tools & Technology |
Roundtable: The Multi-Media
Blogger / Presentation:
Wordpress Plugin Essentials
2:30-3:15 | The Multi-Media Blogger
Understand the effort, the skills, and the personality
that best suit each main blogging discipline (writer,
podcaster, vlogger, photog) to decide where your
unique abilities are best focused.
Panelists: Briana McCarthy, Crissy Herron,
and Jenny Ingram
3:30-4:00 | Wordpress Plugin Essentials
The Wordpress plugins you definitely want to be
using, and why.
Instructor: Luvvie Ajayi
[Note: This presentation repeats on Friday from 2:30-3:00]
Advanced Tools & Technology |
Presentation: Grow and Monetize
Your Email List
2:30-3:00 | Grow Your Email List, Build
Relationships, and Monetize Your Blog or Business
This two-part presentation will first teach you the mechanics and
psychology of getting people to opt into your email list, and then
delves into building up those email relationships, and ends with
tips to monetize your email lists.
Instructor: Laura Fuentes
[Note: This presentation repeats on Friday at 10:30-11:00]
Video | Workshop: Video
Production 101
Top three things anyone can do to improve
their videos. Basic techniques beginners
can employ in any video editing software.
Instructors: Julie Yamamoto and Stacy Jill Calvert
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SAT URDAY B R E a KO UTS
Breakout #2, 2:30PM – 4:00PM
(CONTINUED)
Interest & Identity | Roundtables:
Midlife Bloggers and Beyond the
Vertical, Into the Niche
2:30-3:10 | Midlife Bloggers
BlogHer and other independent research shows
that midlife women are one of the fastest growing
segments online and using social media. Discover
the value of building communities and connections
around this generational commonality.
Panelists: Anne Parris, Chloe Jeffreys,
and Sharon Greenthal
Moderator: Jen Lee Reeves
3:20-4:00 | Beyond the Vertical, Into the Niche
With armies of new parent bloggers, food bloggers,
style bloggers, and every other kind of blogger
coming into the blogosphere every year, how narrow
do you go? And in that sea of bloggers, how do you
continue to find your own community?
Panelists: Anjum Nayyar, Carleen Coulter, Feminista
Jones, and Tracy Sestili
Moderator: Christina Brown
[Note: This roundtable repeats on Friday from 11:15-12:00]
Politics & Activism | Presentation:
Ad Hoc Advocacy vs. Non-Profit
Structure / Roundtable:
International Activist BlogHer
Scholarship Recipients
2:30-3:00 | Ad Hoc Advocacy vs. Non-Profit Structure
What it takes to create a non-profit organization to
formally support the causes you’ve been advocating
for on your blog, and the change it enables.
Instructor: Deb Rox
[Note: This presentation repeats on Friday from 10:30-11:00]
3:15-4:00 | International Activist BlogHer
Scholarship Recipients
Now in it's fifth consecutive year, BlogHer's
International Activist Scholarship brings activist
bloggers from around the globe to our annual event to
share their work, explore new tools, make connections,
and hopefully return home ready to further increase
their impact.
Panelists: Ayesha Sultana, Jennifer Tosch, Purnima
Ramakrishnan, and Zeng Jinyan
Moderator: Cheryl Contee
Writing - Pitch & Publish |
Roundtable: Anatomy of a Story /
Presentation: Turning Blog Posts
into Published Essays
2:30-3:15 | Anatomy of a Story
Storytelling is the foundation upon which blogging is
built upon. This session will explore the craft behind
building a story. Whether your story is designed
to inspire laughter, tears, or social action, there are
universal elements of storytelling that you can apply
to your own story... without depriving you of your own
voice and unique twist.
Panelists: Jenni Chiu, Nicole Blades, and Vikki Reich
Moderator: Tanis Miller
3:30-4:00 | Turning Blog Posts into Published Essays
Learn how personal essays are typically structured,
including how to craft a great opening paragraph and
keep the story engaging ‘til the bitter end.
Instructor: Rita Arens
[Note: This presentation repeats on Friday from 10:30-11:00]
Room of Your Own | Presentation:
Crowdfunding - When $20 from
Family and Friends Isn't Enough
to Fund Your Dream / Roundtable:
Blogging the Unbloggable - Writing About
Hard Topics Without Being Hated
2:30-3:15 | Crowdfunding – When $20 from Family
and Friends Isn't Enough to Fund Your Dream
In one hand you have an amazing idea. In the other
hand, you have a Great Aunt Sarah who you are going
to have to ask for an advance on her bequest to you
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SAT URDAY B R E a KO UTS
in her will. There has to be another way to fund a
project that you know will work, but needs some/a
lot of financial help. And there is: Crowd-funding. But
is this a good way to go for everyone – and more
specifically, for you to go? Learn the pros and cons of
running a campaign on one of the 40+ crowd-funding
programs out world-wide (Kickstarter, Indiegogo,
Fundraise, Sponsume, etc).
Panelists: Erin Margolin, Jan Ziff, and Kerryn Gerety
3:15-4:00 | Blogging the Unbloggable – Writing
about Hard Topics without Being Hated
Politics, religion, children with mental illness, abortion,
marriage equality, gun control. These topics send
most bloggers running, but there is a way to discuss
these touchy subjects with tact, understanding, and
civility. Discuss the difference between civil discourse
and inflammatory writing, finding the line between
discussion and defensiveness, understanding and
expressing that the other side is not a bunch of morons
out to get you, when is it okay to delete a comment, and
how to admit when you’re wrong or there is no right.
These bloggers have taken the dive into the muck and
the mire, and come out alive, and in one piece.
Sponsored Sessions | Roundtable:
Build Community, Return Visits,
and Monetization through
Comments, brought to you by
Disqus
You put a ton of work into making your blog the best
it can be, but oftentimes, your contributions are only
half the story. Your blog takes on a life of its own –
a measureable and monetizable life – within the
comments section. What are you doing to grow your
community on your blog? Disqus joins bloggers who
are building online communities on their own sites to
discuss the benefits (both for bloggers and readers
alike) of encouraging conversation, and providing
the right tools to foster it. Discover if you have an
untapped community waiting for you, quantify the
value of activating your audience to comment, and
demystify the free tools Disqus provides bloggers.
Panelists: Danielle Smith, Lindsay Ferrier,
and Lizz Porter
Moderator: Amanda Nudelman
Panelists: Adrienne Jones, Alex Iwashyna,
and Cora Harrington
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Voice s o f the Yea r
The Voices of the Year Keynote is the celebration of the
two most central elements of BlogHer: this incredible
community of bloggers and the outstanding writing
it produces every year. In the vast, timeless landscape
of blogging, there is no more intimate and raucous
moment than this, a space in time when we get to
laugh, cry, and reflect alongside each other and
celebrate the network of support and learning that
we’ve built. And with that, we present the BlogHer
Voices of the Year:
Heart
Alexandra Rosas of Good Day, Regular People for I Wish
You Could Have Known Her
Allison Slater Tate of HuffPost for The Mom Stays in the
Picture
C.J.’s Mom of Raising My Rainbow for My Son’s
Christmas Dress
Christie O. Tate of Outlaw Mama for My Internist Said a
Four-Letter Word: Lump
Colleen Thoele of The Family Pants for Before I Melt
Away
Didactic Pirate of Dadcentric for The Man in the Beige
Windbreaker
Ginny Marie of Lemon Drop Pie for The Hair on My
Chinny Chin Chin
Jeni Marinucci of Highly Irritable Blog for Spilled
Jennie Goutet of A Lady in France for A Sense of
Security
Judy Schwartz Haley of Coffee Jitters for Just Breathe
Kate Leong of Chasing Rainbows for Without Ever
Uttering a Word
Kathy Glow of Kissing the Frog for Pictures Can Lie
Katie Workman of The Mom 100 for Today I Feel Like
Talking About My Dad
Martha Bayne of The Rumpus for Knocked Over: On
Biology, Magicial Thinking and Choice
Mir Kamin of Woulda Coulda Shoulda for In the Never
After
Sandra Tyler of A Writer Weaves a Tale for Tuesday’s
Tale: The Driving Test
Sheila Quirke of ChicagoNow’s Mary Tyler Mom for The
Hole in the Middle of the Bed
Stacey Connor of Is There Any Mommy Out There? for
Against the Wind
Tara Pohlkotte of Pohlkotte Press for Pocket of Sorrow,
Six Feet Deep
Whit Honea of Dadcentric for Between the Groundwork
and Soft Foreshadows
William Dameron of The Authentic Life for The Other Bill
People’s Choice Award for Heart:
Jillsmo of Yeah. Good Times. for Everybody Thinks It
Won’t Be Their Kid
Reading at BlogHer ’13:
Casey Carey-Brown of Life with Roozle
Ellie Schoenberger of One Crafty Mother
Melanie Coffee of She’s Write
Humor
Anna Sandler of Random Handprints for I’d Like to
Thank the Academy
Bec Oakley of snagglebox for Real Parent Pinterest
Cindy Reed of The Reedster Speaks for Real Moms Don’t
Wear Thongs
Darcy Perdu of So Then... Stories for A Diamond in the
Breast
Erica Mullenix of Free Fringes for How Erica Has Her
Panic Attacks: A Step by Step Guide
Erin Dymowski and Ellen Williams of Sisterhood of the
Sensible Moms for The Sensible Sisterhood Summer
Camp
Heather Gauthier of Creative Devolution for A Whole Lot
of No Babies Coming Out of Me
Janie Emaus of HuffPost for Senioritis
Jen of People I Want to Punch in the Throat for Lock &
Load - Moms Night Out at the Gun Range
Jennifer Ball Tufford of The Happy Hausfrau for A Post
About Tampons, Vaginas, and Episiotomies
Johanna Stein of Mother Eff’ed for Planning the Perfect
Birth and Other Ridiculous Notions
Kim Forde of The Fordeville Diaries for Facebook is
Broken
Kristin Alexander of What She Said for A Parent’s Prayer
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Voice s o f the Yea r
for Potty Training in the Digital Age
Lauren Gallagher of Filing Jointly... Finally for From Now
On I Only Go to the Grocery Store Incognito
Leslie Marinelli of The Bearded Iris for Diary of a Sexually
Maturing Leopard Gecko
Mandy Fishburn of Mandy Fish for More, Por Favor
Megan Larkin of Larks Note This for Companion Possum
Mary Laura Philpott of I Miss You When I Blink for
Cursing: An Editorial Style Guide
Pat Dunnigan of Suburban Kamikaze for 18 Parenting
Lessons Learned in Only 18 Years
Rachel Callahan of Grasping for Objectivity for
Parenthood 2.0
Victoria Elizabeth Barnes of VictoriaElizabethBarnes.com
for My paramour. My inamorata. My one true love:
Craigslist.
15, Used Google to Fight Cancer
Liz Henry of Six Year Itch for Becoming One of the 2%
Teen Moms That Graduate College
Meagan Francis of HuffPost for A Snapshot in Time
Michelle Albright-Peters of So Wonderful So Marvelous
for GIVE
Michelle Lewsen of They Call Me Mummy for You Suck!
Pam Mandel of Nerd’s Eye View for Once, I Traveled Alone
Rarasaur of Rarasaur for Rainbow Luck
Rita Arens of Surrender, Dorothy for I Plant Perennials in
My Life Now
Sandra Sallin of Apart from My Art for My Mother Escaped
From Russia With Rags on Her Feet - Part One
Shannon Duffy of Deepest Worth for Girls and Their
Games
People’s Choice Award for Humor:
Wendy Wilson of Wendy Writes for Open House in Two
Languages
Lisa Carpenter of Grandma’s Briefs for The Grandma in
People’s Choice Award for Inspiration:
a Box
Reading at BlogHer ’13:
Fadra Nally of All Things Fadra
JC Little of The Animated Woman
Zakary Watson of Raising Colorado
Inspiration
Alicia of The Vintage Creative for She Inspires Me (And
No One’s Heard of Her)
Ashley Robinson of Clothesline Confessional for Hope is
Delicious
Christine Harkin of Naptime Writing for A Brush with
Autism
Evelyn Hannon of Yummy Mummy Club for My Bucket
List of Awesome Eccentric Stuff
Grace Biskie of RachelHeldEvans.com for Church Stories:
A Plea to Engage in Racial Reconciliation
Heather King of The Extraordinary Ordinary for Three
Years Sober
Jess Wilson of A Diary of a Mom for Six Years - or - No.
Hell, No. Hell to the Mothereffing No.
Jessica Severson of Don’t Mind the Mess for The Boy in
Pink Shoes
Katilda of Katilda.com for Stop Waiting for Your Life to
Start & Start Living It Now
Kim Bongiorno of In the Powder Room for Her Future
Fat Thighs
Linda Anselmi of Below the Salt for How Jack Andraka,
Lois Alter Mark of Style Substance Soul for Forget Aging
Gracefully. I’m Planning to Age Gratefully.
Reading at BlogHer ’13:
Ann Imig of Ann’s Rants
Kelly Wickham of Mocha Momma
Shannon Bradley-Colleary of The Woman Formerly
Known as Beautiful
OpEd
Adam P. Knave of AdamPKnave.com for Flying Kids
Aliza Worthington of The Worthington Post for Leaving
Gender at the Door
Arnebya Herndon of What Now and Why? for I’d Like to
Teach the World to Sing
Audrey Binkowski of Laugh, Mom for I Am So Fucking
Sick of Teaching Our Daughters Not to Get Raped
brandyglows of The Bomb Shelter for If Women Ran
{Half} the World
Brenna Jennings of Suburban Snapshots for It’s Okay to
Ignore Your Children and Read This
Candace Derickx of Life in Pleasantville for Put Your
Stones Down
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Voice s o f the Yea r
Grace O’Kelly of A Confederacy of Spinsters for There Is
You’re Fighting the Wrong Fight!
No Asking For It
Suzanne Perryman of Special Needs Mom for The Lesson
Jenni Chiu of Mommy Nani Booboo for Daniel Tosh - He’s
I Learned Again, The Day I Cried in My Car
No Louis C.K. and He Won’t Be a Michael Richards
Zanni Louise of Heart Mama for The Incident of the
Passionfruit Vine; On Smacking Children
Jennifer Williams of JenniferPWilliams.com for We Hold
These Truths to Be Self Evident...
People’s Choice Award for OpEd:
Joanne Bamberger of PunditMom for Is “Mom-in-Chief”
a Good Example for Our Daughters?
Sarah Tuttle-Singer of Kveller for We Need to Quit
Josette Plank of Mama Pop for Christy Turlington Says
Telling Lies on Facebook
No to Mother’s Day
Julie DeNeen of Julie DeNeen 2.0 for Surrogacy and
Reading at BlogHer ’13:
Abortion - A Complicated Mess
Katia Bishops of I Am the Milk for I Thought I Was So Cool
Adrienne Jones of No Points for Style
When - Finish the Sentence Friday
Melissa Tingley of The Broad Side
Kim Jorgensen Gane of WCP Bloggage for The
Enlightened Middle Majority and Why “The Sides” Are
Thien Kim Lam of I’m Not the Nanny
Alienating Us
Join us on Friday, July 26th, from 5:30PM to 6:30PM
to hear 12 of these amazing writers share their work.
Read more about The Voices of the Year here.
Kiran Ferrandino of Masala Chica for Her Name Was Jyoti
Mama B of World Moms Blog for Saudi Arabia: But for
the Grace of Our Men
Melissa Larson of The Larson Lingo for Yes. I Am One of
Those Moms
Michelle Littlefield of Moms in Maine for Wake Up Moms -
The BlogHer '13 Conference Guide
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WHA T T O EXPEC T
MOBILE APP
THE AGENDA & BEYOND
THE OFficial blogher '13 party plan
Q&A and Newbie Q&A
Blogher going green
conference committees
what to bring: a checklist
logistics and transportaition
get to know events team
MOB I L E A P P
We’re thrilled to be bringing back our conference
mobile app for BlogHer ‘13! Powered by CoreApps, our mobile app will allow you to plan out
your schedule during the conference, find more
information on speakers and sponsors, connect with
other attendees, update your social media channels,
and take notes on your favorite sessions. Here’s a
brief run-down of the various features:
Maps
We have both an interactive expo map to help you
navigate your way through the expo hall, as well as an
overall conference map. The conference map will show
the locations of all the sessions, keynotes, and parties.
Sponsors
Learn more about our sponsors and follow them on
Twitter. This application lists all of our sponsors who
generously support our attendees and make this
event possible.
Attendees & Friends
One of the best parts of any BlogHer event is meeting
and networking with your fellow attendees. And our
conference app helps you do just that with a handy
contact swapping tool. Once you’ve downloaded
the app, simply enter in your contact info under “My
Profile.” You’ll see a toggle at the bottom where you
can choose to list your profile on the Attendee List.
To add yourself to the list, switch this to “ON.” Not
publishing your profile to the Attendee List will not
prevent you from contact swapping, but others will
not be able to find you -- you’ll have to seek them out
and add them to your friends list. When you open the
Attendee List and click on someone’s profile, you’ll
see two buttons to request them as a friend, and to
add them to your contacts.
Agenda & Your Schedule
Search the events by day or track. You can find the
sessions that most interest you and add them to your
own custom schedule. You’ll also be able to takes
notes right from the session description page and
rate the session too — how handy is that?
Photo Gallery
We’ll all be snapping away photos of the food, the
sessions, and the parties on our smartphones and
cameras. Why not upload those photos to the Photo
Gallery in the app? You can show people the images
you’ve captured around Chicago, and see shots from
your fellow attendees!
Conference Info & Feeds
We have lots of places within the app for you to access
all the important event information and news. Our
RSS feed is linked right from the dashboard, as well
as the #BlogHer13 Twitter feed, where you can join
the conversation without ever having to leave the app
(just make sure you add your handle to your profile)!
We also have an icon for Conference Materials, where
you’ll find PDFs for important information.
These are just a few of the many features available to
you to make your experience a little easier, and more
high-tech. And what’s more, you can sync the app to
multiple devices, so your schedule and contacts will
be there with you no matter which one you decide to
use. To download the app go to http://m.core-apps.
com/blogher13. If you are on an iPhone or Android,
this link will take you to the app’s download page in
the app store. If you are on a BlackBerry, Windows
Phone, or other smart phone, you will be able to use
the web version of the app at this URL.
The BlogHer '13 Conference Guide
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T HE AGE N DA & B E YO N D
Throughout the Conference
The Geek Bar
The Geek Bar at BlogHer '13 gives attendees
hands-on help with the technical side of
blogs and social media. Some of blogging's leading
women and men in tech lead small group instruction,
covering everything from smartphones to photo
editing. Visit our announcement here and our agenda
here to see all the Geek Bar offerings. The Geek Bar
will be open on a walk-in basis, so no pre-registration
is required. The sessions are first come, first served,
and repeat on Friday and Saturday. We are also
providing self-help tables in each room, for attendees
to share ideas, troubleshoot, and teach each other.
FRIDAY BREAKOUT #1
10:30-11:10:
Categories vs Tags with Aeryn Lynne
Two-Step Verifcation setup (for Facebook and
Twitter) with Virginia DeBolt
Infographics with Andy Herald
11:20-12:00:
Desktop/software photo editing with Ashley Evans
Mattocks
Social Medit Audit with Rebecca Otis
Tools to Manage Your Editorial Calendar
FRIDAY BREAKOUT #2
2:30-3:10:
Podcasting Petting Zoo with Beth Rosen
Smartphone Setup with Kris Cain
Mobile Photo Editing with Jon Armstrong
3:20-4:00:
Securing Your Blog, Computer, and Passwords with
Adria Richards
Analytics with Denise Tanton
Productivity Apps and Tools to Manage Your Life
with Andrew Mellen
SATURDAY BREAKOUT #1
10:30-11:10
Podcasting Petting Zoo with Beth Rosen
Smartphone Setup with Kris Cain
Mobile Photo Editing with Jon Armstrong
11:20-12:00
Securing Your Blog, Computer and Passwords with
Adria Richards
Analytics with Denise Tanton
Productivity Apps and Tools to Manage Your Life
with Andrew Mellen
SATURDAY BREAKOUT #2
2:30-3:10:
Categories vs Tags with Aeryn Lynne
Two-Step Verifcation setup (for Facebook and
Twitter) with Virginia DeBolt
Infographics with Andy Herald
3:20-4:00:
Desktop/software photo editing with Ashley Evans
Mattocks
Social Medit Audit with Rebecca Otis
Tools to Manage Your Editorial Calendar
The Writing Lab
The Writing Lab at BlogHer '13 gives
attendees small-group, hands-on help in
their writing, from crafting and polishing it to pitching
it for publication. Writing professionals from the
BlogHer community run intimate, focused 90-minute
workshops of ten. Bring your questions, even bring a
short sample of your work for possible review! Visit
our announcement here and our agenda here to
see all the Writing Lab offerings. The Writing Lab will
be open on a walk-in basis, so no pre-registration is
required. The sessions are first come, first served, and
repeat on Friday and Saturday. We are also providing
self-help tables in each room, for attendees to share
ideas, troubleshoot, and teach each other.
FRIDAY BREAKOUT #1
Narrative Non-Fiction Writers Group (Memoirist) with
Mary Bowers
How-To Writers Group (Expert Platform Nonfiction)
with Lindsay Lefevere
Advocacy & Persuasive Writing Group (Social Good)
with Jeannette Kaplun
Sex & Erotica Group with Mona Darling
Finish that Manuscript with with Deborah Goldstein
and Susan Goldberg
FRIDAY BREAKOUT #2
Essay Writers Group (Essayist) with Louise Sloan
Short-form Fiction Group with Neil Kramer
Journalistic Techniques Group with Grace Hwang
Lynch
Humor & Novelty Group with Leanne Shirtliffe
Blog Post Audit with Laura Otto
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T HE AGE N DA & B E YO N D
SATURDAY BREAKOUT #1
Essay Writers Group (Essayist) with Louise Sloan
Short-form Fiction Group with Neil Kramer
Journalistic Techniques Group with Grace Hwang
Lynch
Humor & Novelty Group with Leanne Shirtliffe
Blog Post Audit with Laura Otto
SATURDAY BREAKOUT #2
Narrative Non-Fiction Writers Group (Memoirist) with
Mary Bowers
How-To Writers Group (Expert Platform Nonfiction)
with Lindsay Lefevere
Advocacy & Persuasive Writing Group (Social Good)
with Jeannette Kaplun
Sex & Erotica Group with Mona Darling
Finish that Manuscript with Deborah Goldstein and
Susan Goldberg
The BlogHer ’13 VirtualCon
The BlogHer ’13 VirtualCon is the only place you’ll find
liveblogs, audio, and video of the conference, all in
one place! Since we have not yet mastered the art
of cloning, you can visit the VirtualCon for all those
sessions you missed and catch up. So don’t stress if
you miss something or forget to take notes! We’ve
got you covered.
The Swag Exchange
One of the most popular parts of BlogHer is all the cool
swag you pick up. But let’s face it, not every product
is right for every person. Since 2008, BlogHer has
provided a place for attendees to recycle these items
– the Swag Exchange! Open all day Saturday and on
Sunday from 6AM-12PM, in Parlor C, lobby level of the
Sheraton Chicago, here you can drop off any items
you don’t need, and pick up any items you missed
(or maybe just want an extra of). Anything left will be
donated. Now that’s putting your swag to good use!
The Shipping Suite
Conveniently located in the same room as the Swag
Exchange, the Shipping Suite is a place to help you
pack up items you can’t fit in your suitcase and want
to ship home. We’ll have boxes, tape, packing slips
– all the materials you’ll need (but please note, fees
associated with shipping packages will not covered).
The Lactation Lounge
A BlogHer Conference staple, the Lactation Lounge is
back once again. Many attendees will bring their infants
to the conference and this is a private room set aside,
just for them. Located in room W194 on the 4th floor of
McCormick Place, there will be comfortable seating.
The Serenity Suite
Once again we are bringing you a space to relax,
unwind and take a little breather from the hub-bub of
the conference. Maggie, Heather and a team of caring
bloggers will be there to greet you in our Serenity Suite.
Open Thursday, Friday and Saturday and during parties
if you want to take a break from the action! For more
information, check out our announcement.
The Serenity Suite at McCormick Place is located in
room W192A and in suite 1237 at the Sheraton Chicago.
The Recharge Lounge, brought to you by
Folgers
With so much going on at the
conference, we know how important it
is to have a place to relax and recharge
(both yourself and your electronics). The
Recharge Lounge, sponsored by Folgers, will be in
the Expo Hall and will have comfortable seating
areas for relaxation and networking, and plenty of
recharging stations. And of course, coffee, to help
you keep up with all the conference activities.
Thursday, July 26th
Although the conference doesn’t officially kick-off
until the Evening at the Expo on Thursday evening,
there are plenty of activities and parties happening
on Thursday to welcome you to BlogHer.
HealthMinder Day
We know the BlogHer community is avidly interested
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T HE AGE N DA & B E YO N D
in health and wellness. You are 39% more likely to
give advice about health than the average woman
online. 57% of you read health and wellness blogs for
information, and you like to try new health-related
products. That comes to life when we gather your
feedback about our events.
And with that feedback in mind, we’ve designed
HealthMinder Day to be a day of inspiration, education,
and connection. Specifically, it is a full, multi-track
adjunct day happening Thursday, July 25th, before
BlogHer ‘13. The day will focus on expert information
and looking at the latest tools, services, sources, and
products for taking care of yourself and your loved
ones. And for sharing with your online communities.
Learn more about HealthMinder Day here and
register for your ticket here.
Pathfinder Day
Pathfinder Day was created to help answer an
ongoing, consistent question that we, as bloggers,
often face: Where do I go from here?
We ask it when we’re just starting out. We can tell
we love the blogosphere, but we aren’t always quite
sure what our goals are. (In fact, we sometimes aren’t
sure if we even need blogging goals.) And sometimes
we ask it again when we’ve been at it two, three,
four years. We come to a blogging crossroads. We
experience blogger burnout. We see the landscape
changing and wonder about our place in it. We
wonder if we need a change, or if we need to re-focus.
Pathfinder Day is all about helping you dig deep and
explore one of four different potential blogging paths
through fundamentals workshops, learning some
real how-tos to progress down your chosen path,
and discussions with two Pathfinders who have been
down that path and want to share their stories, hear
yours... and help you understand your next steps.
Learn more and register here.
Viewfinder Day
We believe that the web is becoming a more visuallydriven platform. Video and photo content are not only
huge traffic-drivers, they are key engagement tools
for your online audience. Viewfinder Day seeks to
step beyond our Photo and Video track at BlogHer ‘13
and dive deep into the interests, needs, and future of
photography and video mediums in the digital space.
View the complete day’s agenda, and register for
Viewfinder Day here.
Evening at the Expo
Now a BlogHer tradition, Evening at the Expo gives
you more time to hang in the Expo that is dedicated,
not conflicting with any sessions or parties. A couple
of break times a day isn’t enough. On Thursday
night, from 6:00 – 9:00pm, you’ll have three hours
of uninterrupted time to check out the latest and
greatest from our sponsors... without whom, as you
know, this conference and our low ticket prices would
simply not be possible. You won’t want to miss this!
Friday, July 26th
The BlogHer 5K, brought to you by
Best Buy
Get your day started early with what has
become a conference tradition: the 5K!
Distance running is not only a great form
of exercise, but also a wonderful practice at goal
setting. And a 5K is a great way to get your blood
pumping and your energy up before you jump into
the conference. Best Buy will have FitBits for all our
runners to help you track your progress toward your
fitness goals, and they’ll also provide everyone with
breakfast after. So join your fellow runners for a
gorgeous morning run along Lake Michigan.
The 5K will begin at the Parlor C at the Sheraton
Chicago, lobby level, at 6:30am and we will welcome
up to 300 bloggers! Click here for more information
and to sign up.
Newbie Breakfast
We’ll be hosting a Newbie Breakfast on Friday
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T HE AGE N DA & B E YO N D
morning at 7:30am at McCormick Place. You'll have
the opportunity to meet the BlogHer mentors and
mingle with fellow newbies. Hear from members of
the BlogHer Events Team on a range of conference
topics, such as programming, sponsors, parties and
more, and get answers to all your burning BlogHer
questions. Also, networking guru Sandy JonesKaminski will share networking tips to help you make
the most of BlogHer '13.
The 2013 International Activist Scholarship
Panel
Our fifth annual International Activist Blogger
scholarship program highlights the work of women
who are galvanizing social change and social justice
across their communities and - by the very public and
distributed nature of the Internet - across the world.
For some of them, this work is not without risk, yet
still they continue. Because raising their voices is not
a luxury or a whim or an option. It is a necessity.
We hope that every attendee can be inspired,
right along with us, by the work of our impressive
scholarship recipients. Perhaps their work can serve
as a catalyst for each of us and our communities to
activate around the issues closest to our hearts.
Don’t miss this inspiring session on Saturday
from 3:15pm – 4:00pm.
Read more about these amazing women and the
work they’re doing here.
Saturday, JULY 27th
The BlogHer ’13 Fashion Show
Saturday night closes out the conference, and we
are going to close it out in STYLE! Here we take a
chance to celebrate what we’ve learned, who we’ve
met, and, most of all, celebrate the beautiful, diverse,
irreplaceable community that comes together at
BlogHer every year. Saturday night kicks off with the 2nd Annual BlogHer
Fashion Show! For those of you who were not at
the inaugural fashion show last year, view the video
here and get a flavor of what a fashion show can and
should be – a celebration of every kind of woman!
And this year will be the same, a gathering of women
celebrating our unique style, with the latest hair and
makeup trends on display on the catwalk, courtesy of
ULTA Beauty.
After the models, drawn from every corner of our
community, exit the stage we will all get the chance
to strut our stuff, get pampered, and perhaps even
buy something we loved on the runway at the Style
Spotlight afterparty. Join us, along with guest host
and Chicago local, beauty blogger Afrobella, for a
not to miss event!
The Fashion Show and its after party will take place
at the Chicago Sheraton. Lite fare and beverages will
be served, and this is the night for which you’ve been
saving those hot dancing shoes!
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42
T HE O FF I C I AL PART Y P LAN
Thursday, July 26th
Evening at the Expo, 6:00pm – 9:00pm, The
Expo Hall: Evening at the Expo is the official kickoff of BlogHer ‘13. Join our exhibiting sponsors in our
Expo Hall for food, drinks, and fun on Thursday night
as we celebrate the start of the 9th Annual BlogHer
Conference!
Share and Be Shared Welcome Reception,
sponsored by DAILY'S, Dodge AND Samsung,
8:00pm
–
10:00pm,
McCormick
Place
Concourse:
Migrate from the Expo Hall out onto the Concourse
where you’ll see stations for you to share moments
throughout the conference, and check out everyone
else’s moments. Pictures, art, messages... we’ll start
building a visual representation of the BlogHer
experience on Thursday night (and keep it going until
Saturday night).
The 7th Annual People’s Party, 10:00pm–
12:00AM, Sheraton: The 7th Annual People’s
Party is about both the tribed and the tribeless. It’s
about all of us coming together. It’s about Power
to the People... and that means all the people, no
matter your blogging topic, level of experience, or
community.
Friday, July 26th
Voices of the Year Reception, 6:30pm
– 12:00Am, River A&B Ballroom at the
Sheraton: Each year we are honored to hear
the community members who are selected to be
the BlogHer Voices of the Year and this year is no
different! Come join us as we celebrate these amazing
writers and share in their success! For the first time
this year, we will also integrate the Open Mic Salon,
hosted by Ann Imig of Listen to You Mother, into the
Voices of the Year Reception, and will expand it to
last longer, so more attendees can have their voices
heard. Share your stories among friends in a warm,
receptive environment.
And in case your self-expression has a bit more
melody? The Voices of the Year Reception will
transition from spoken word to musical storytelling,
with Killer Karaoke at 10PM hosted by Amy Windsor.
Tribe Up Progressive Parties, 9:00pm –
12:00am, Sheraton Suites: We are also thrilled to
bring you an evening of progressive parties hosted
by members of the community and designed to help
you spend quality time with your tribe. Yes, you can
belong to multiple tribes. Yes, we love allies. In no
particular order, the following Tribe Up Progressive
Parties are on our schedule:
The 4th annual Queerosphere party,
hosted by Deb Rox (Presidential Suite 3001)
The 3rd annual Come as You Are party,
hosted by Anissa Mayhew and Aiming Low
(Suite 929)
A brand new Fly DIY party, hosted by
Shannon Sheridan-Geldart and Shannon
Moyer-Szemenyei… and yes, there will be
projects! (Suite 825)
A Multi-Culti extravaganza, hosted by
Pauline Campos, Ananda Leeke, and Dwana
De La Cerna (Suite 1029)
Saturday, July 27th
CheeseburgHer, 10:00pm – 1:00am, Sheraton
Presidential Suite 3001: For those of you who
want to attend the after-party after the after-party,
CheeseburgHer is your joint. This year we’re going
to kick it old school and bring the party back to its
roots… the Presidential Suite at the Sheraton! Led by
your friendly hosts with the most, Lindsay Ferrier,
Lena Lotsey and Yvonne Valtierra.
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Q&A a n d NE W B IE Q & A
Q&A
There are always a lot of frequently asked questions
with attending any conference. Below we’ll try to
answer as many of these as possible. Still have a
question? Try the BlogHer ’13 Community Forum.
This group is designed for conference goers to
connect with each other on all topics involving
BlogHer.
How do I pick up my badge?
If you are registered for Pathfinder, Viewfinder or
HealthMinder Day you can pick up your badge on
Thursday at the Sheraton on the 3rd floor, starting at
7:00am.
If you are only attending BlogHer ’13 on Friday and
Saturday you can pick up your badge at McCormick
Place beginning Thursday night before Evening at
the Expo. The badge will include your preferred data
(that you entered during the registration process) and
your drink tickets for the official conference parties
– so don’t lose this document! At the Registration
Desk you will also pick up your badge holder, lanyard,
commemorative pin, and conference tote bag. You will
also be able to pick up a pedometer from Coca-Cola!
I’ve arrived at the hotel. Now what?
Tired from a long day of traveling? Head to your room,
unwind and power-up that laptop. Remember, inroom Wi-Fi is complimentary for BlogHer attendees
in the guest rooms at the Sheraton. Reminder: check
in begins at 3 p.m.
If you’re arriving on Thursday, you can go ahead and
pick up your badge-holder, lanyard, commemorative
pin, and conference tote bag. On Thursday we’ll have
Registration open from 10:00am-12:00pm at the
Sheraton, and then on the 3rd floor of McCormick
Place from 4:30pm – 9:00pm. We will reopen
registration at the Sheraton at 10pm.
What if there’s a problem with my
badge? How does registration work?
Our Registration & Information Desk, located on
the 3rd floor of McCormick Place, will be open on
Thursday from 4:30pm - 9:00pm. It will then re-open
at 6:30am on Friday and stay open throughout the
duration of the conference.
Remember, if you’re planning on attending any of the
Thursday evening events, you’ll need your conference
badge to attend. Pick up your badge at McCormick
Place before heading to the evening events at the
Sheraton!
Also, the Registration desk is (wo)manned by BlogHer
staff members and knowledgeable volunteers, so
please consider the Registration & Information Desk
your one-stop-shop for anything you need during the
conference.
Will there be room drops this year?
How do I make sure I get one?
Yes, we will have room drops at the conference this
year. Room drops are gifts from our sponsors that
the hotel staff places in your room for you. It’s always
nice to come back to your room after a hectic day
and have a little surprise waiting for you, isn’t it?
So how do you make sure you get one? You need
to be booked under the BlogHer room block at the
Sheraton. The hotel will drop 1 item into every single
room, and 2 items into every double room. Adding
an extra person onto your room does not mean you’ll
get an item for every single person staying there (we
wish we could, but it’s just not logistically possible).
But hey! That’s what the Swag Exchange is for! Not
staying in our room block, or tripling or quadrupling
up in your room? Drop by the Swag Exchange and
pick up any of the items you missed.
Also, please note that hotel staff cannot enter your
hotel room if you’ve hung your “Do Not Disturb” sign.
Do I need to sign up for sessions in
advance?
No, we don’t require attendees to sign up for sessions
in advance. However, we do recommend creating an
itinerary for yourself in advance. Peruse the online
agenda or our mobile app and pick out the sessions
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Q&A a n d NE W B IE Q & A
that sound interesting to you. If you end up not liking
the session you selected, you should feel free to vote
with your feet by walking right out and going to another.
We also have a very handy conference scheduler in
this guide, as well as in the mobile app, for you to use
in planning out your time at the conference.
How can I find out about sponsor
events and giveaways?
Our sponsors have some amazing things in store for
you this year, and we know that you don’t want to
miss it. There are a number of ways to stay on top of
various sponsor promotions and activities: follow @
BlogHerEvents, subscribe to our Conferences RSS
Feed, read the Attendee and Sponsor Promotions
Newsletters, and stay tuned to the Sponsor
Promotions section on BlogHer.com (this is where
sign-ups for sponsor events will be). And don’t forget
to subscribe to our Sponsor Twitter List – they’ll be
announcing and providing updates on their sponsor
activities there.
Will there be Wi-Fi? Places for me to
plug in?
There will be complimentary Wi-Fi for all attendees
throughout the programming space and in guest
rooms at the Sheraton. We’ll also have areas for you
to plug in at the front of each breakout room and
of course, in our Recharge Lounge, Sponsored by
Folgers, in the Expo Hall.
With limited outlets for electricity in the breakout
rooms, a helpful hint is to bring a power-strip so you
can share with your fellow attendees (not a bad way
to make new friends either).
What do I do if I have a question?
What if I lose something?
Consider the BlogHer Registration & Information
Desk your concierge and help center. There will be
BlogHer staff and volunteers at the desk at all times
throughout the conference. Need something? Lose
something? Have a question? They will be able to
steer you in the right direction and will be in direct
contact with the entire conference staff at all times.
You can also flag down a BlogHer staff member who
can help you. We’ll be there with the word “Staff”
printed on all our badges to assist you in whatever
you need.
Can I bring my husband/partner/
friend/children along?
Everyone, regardless of age or gender, is welcome
to register for the conference. However, only paid
registrants are allowed into the conference area
(although infants are allowed to accompany a parent
or guardian).
On-site childcare is available for children ages 3
months to 10 years, for those who pre-register. If
interested, please register here.
What will the weather be like in
Chicago?
Chicago in July? It’s going to be hot and humid. So
if you plan to leave the hotel during the day, dress
appropriately. But bear in mind that with the heat
outside comes chilly air-conditioning inside, so bring
a light sweater or a jacket to throw on over your
summer clothes.
What should I wear?
As we mentioned above, the weather will be warm
outside, but conference spaces are known to be a bit
cooler, with the AC pumping. Lightweight, summer
attire is best, with layering options. Perhaps a sundress
and sweater? Jeans and a t-shirt? Tutu? BlogHer attire
runs the gamut. With so many different styles and
tastes amongst our attendees, whatever you choose
to wear will be just fine. So be you!
The most important item of clothing though, is
your shoes! Even with all the conference activities
happening in close proximity, there’s still a lot of
walking and time spent on your feet, so make sure
your footwear is comfortable. Your best bet is to bring
a couple pairs of shoes with varying heel heights or
shapes, so your feet don’t get sore from being in the
same position all day – trust us, it works!
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Q&A a n d NE W B IE Q & A
What is BlogHer’s relationship with
the sponsors?
We do everything we can to keep BlogHer attendee
costs to a minimum. Year after year, our sponsor
support allows us to continue to grow the conference,
while keeping costs for attendees low. Frankly,
without them, our events would not be possible. Nor
would they be as fun. Not only do sponsors help
defray the costs of the event, they provide many of
our conference “extras.”
Stop by our Sponsors Page to see who will be joining
us this year.
The official BlogHer sponsors are supporting the
entire event and every attendee. You should be aware
that unofficial events that are not officially affiliated
with BlogHer are considered outboard events
(definition: http://www.iaee.com/article?id=183).
Here's another great definition from our friends at
Mom 2.0 Summit: http://www.
mom2summit.com/sponsors/sponsorshippolicy/
Will there be Birds of a Feather this
year?
Of course! Birds of a Feather is one of the best ways
to connect with your blogging tribe, or spread your
wings to find a new one! We'll have a set of tables
ready for you and your flock on Friday afternoon
during lunch. You'll see table signs spread out in the
general session room, as well as some blank ones,
giving you yet another opportunity to bring your
blogging flock together! We hope you make great
connections, and continue to flock throughout the
rest of the day.
I have a sponsor helping to send me
to BlogHer. Can I hand out swag onsite?
Handing out swag or any other material within
the conference space is NOT permitted. A new
phenomenon over the last few years, we know that
many of this year’s attendees will have personal
sponsors, helping them cover their costs for attending
the conference. If this applies to you, please be sure to
read our Guidelines for Sponsored Bloggers, which
will be enforced onsite. Violators of this policy will be
given one warning, and thereafter will have their pass
revoked should they continue to violate the guidelines.
How will I get from the Sheraton to
McCormick Place?
BlogHer will be providing coaches throughout the
day should you find that you need to get from one
venue to another. This transportation is provided free
of charge to our attendees and the commute is only 11
minutes from door to door.
Newbie Q & A
Should I bring my laptop? What if I
don’t have one?
Laptops or tablets are encouraged, and there will
be free Wi-Fi throughout the conference space, but
they’re certainly not required. Laptops are great
for note-taking, blogging from the conference,
and uploading all your fabulous photos, but some
attendees will find a laptop too heavy or cumbersome.
This is why many will opt for a good, old-fashioned
notebook and pen. It’s completely up to you. And
remember, there’s a handy note-taking tool in our
mobile app, so you can keep your session notes on
the session description pages – nice and organized.
What are the cocktail parties like?
The BlogHer cocktail receptions are informal, fun, and
a great way to unwind after a day of conferencing.
We’ll kick things off on Thursday night with The
Evening at the Expo, followed by our Share and Be
Shared Reception and The People’s Party.
On Friday night, BlogHer will host our Voices of the
Year Reception featuring the Open Mic Salon and
Killer Karaoke, followed by our Tribe Up Progressive
Parties.
And on Saturday night we’ll have our Fashion Show
and Afterparty and CheeseburgHer.
Read about all the evening events here, and
The BlogHer '13 Conference Guide
46
Q&A a n d NE W B IE Q & A
remember, you’ll need a Full Conference, Expo Hall
+ Parties Pass, or Single Day Pass to attend these
parties. Friday Only or Saturday Only passes will only
grant access to the parties on those specific days.
What if I don’t know anyone? Who
will be there?
Don’t worry! Many attendees travel alone and don’t
know anyone before the conference. This can be
a little scary at first, but most people, newbies or
not, can feel a little overwhelmed. More importantly,
remember that BlogHer attendees are a friendly
group and are eager to meet new blogging buddies.
Who will be there? Check out our Attendee Page
on BlogHer.com and add yourself to the list while
you’re at it!
You can also check out the #BlogHer13 Twitter feed
for the latest talk about all things BlogHer.
Will there be any special activities for BlogHer
Newbies onsite? Glad you asked! We’ll be hosting
a Newbie Breakfast on Friday morning at 7:30am
at McCormick Place. You’ll have the opportunity to
meet and mingle with fellow newbies and hear from
members of the BlogHer Events Team on a range of
conference topics, such as programming, sponsors,
parties and more, and get answers to all your burning
BlogHer questions.
The BlogHer '13 Conference Guide
47
B LOGHE R '13 G O IN G GR E E N
We at BlogHer strive to only work with eco-friendly
venues in support of many green initiatives from
recycling, composting, reusing, and community
involvement.
BlogHer’s Guide: Online Only
It would take a lot of paper – and a lot of trees – to
print this multi-page guide for every attendee. So this
year, once again, the conference guide will only be
available digitally. If you choose to print any of this
guide, please only print those pages that you need.
There will be a printed map and abbreviated agenda
on-site for your convenience, and our mobile app
will help you look up session info and navigate the
conference when you’re on site.
Digital Signage
In another effort to reduce our printed materials,
BlogHer will be bringing back our digital signage.
Hey, we are a blogging conference after all! Plus it
helps reduce our printed materials.
Swag Exchange
A conference tradition, the BlogHer Swag Exchange
will be back, once again, this year. Experiencing swag
overload? We all love a free sample here and there,
but in the end, not every item will make it into our
suitcases home. That doesn’t mean they should be
thrown away though!
Bring any items that you won’t keep to the Swag
Exchange, pick up any items that you would like, and
BlogHer and the Sheraton will ensure that the items
get donated or recycled properly.
The BlogHer ’13 Tote
Back again this year, our reusable conference tote
bag will come packed with lots of great sponsored
goodies. And not only that, they will come in handy
for picking up other giveaways from the Expo Hall.
Bring Your Reusable Water Bottle
As BlogHer veterans know, we do not provide bottled
water at the conference. We’ll have water available
throughout the conference space, including in the
back of every breakout room, for you to fill up during
the day. Also, at McCormick place our plates, etc. are
compostable too
Power Down, Don’t Just Sleep
Whenever possible, unplug your electronics instead
of just setting them to “standby.” According to the
Department of Energy, up to 20% of each American’s
electricity bill comes from appliances and gadgets
sitting on standby.
The BlogHer '13 Conference Guide
48
T HAN K YOU TO O UR
CONF E R E N C E CO M M IT T E E S
The International Activist Blogger
Scholarship Committee read through over
100 scholarship applications to select the top four
scholarship recipients, from all corners of the globe:
Cheryl Contee
Elizabeth Blackney
Grace Hwang Lynch
Jeannine Harvey
Jenifer Monroe
Maha El-Sanosi, a former International Activst
Blogger Scholarship recipient
The Tech Committee advised the BlogHer
Programming Team on content for the Geek Bar,
and is on-site to staff that area and assist attendees
with all their tech-related questions.
Beth Blecherman
Carmen Stacier, Geek Bar Facilitator
Deborah Shane
Dresden Shumaker
Leticia Barr
Sarah Kimmel
Trina Schwimmer
The HealthMinder Day Advisory
Committee assisted the BlogHer Events Team with
programming our inaugural HealthMinder Day.
Angelica Perez-Litwin
Carmen Staicer
Denise Tanton
Jen Lee Reeves
Jennifer Byde Myers
Jenni Prokopy
Stephanie Quilao
The Voices of the Year Committee read
nearly 2,000 total submissions across five
categories, and helped select the finalists to be
honored during the Friday night Voices of the Year
Community Keynote:
Annie Urban
Arnebya Herndon
Britt Reints
Cecily Kellogg
Claudia Smurthwaite
Denise Tanton
Diane Lang
Donna Schwartz Mills
Doug French
Dresden Shumaker
Elan Morgan
Elisa Camahort Page
Elizabeth Jayne Liu
Grace Hwang Lynch
Issa Mas
Jane Byers Goodwin
Jane Collins
Jenna Hatfield
Jory Des Jardins
Julie Ross Godar
Karen Ballum
Laurie White
Lisa Stone
Neil Kramer
Rita Arens
Sarah Kimmel
Shannon Carroll
Stacy Morrison
Teresa Pedrozo
Varda Steinhardt
Vikki Reich The BlogHer '13 Conference Guide
49
WHAT TO BR IN G TO B LO G H E R
'13: A C HE C KL IST
FF
Comfortable shoes, at least two pairs
FF
A camera (be sure to tag any photos you upload with “BlogHer13”)
FF
A light jacket or sweater for those chilly conference rooms
FF
Business cards with your blog’s URL and/or Twitter handle
FF
The address and phone number of the hotel (Sheraton Chicago Hotel & Towers, 301
East North Water Street, Chicago, IL 60611, (312) 464-1000)
FF
Email and phone number of friends/bloggers/roomies you plan to meet-up with
FF
Your laptop, notebook, tablet, and smartphone (loaded with the BlogHer ’13 Mobile App)
FF
Chargers and power-cords for all your electronics (phone, camera, laptop, etc.)
FF
Your BlogHer ’13 registration confirmation
FF
Your I.D. (and your student I.D. if you registered for a student ticket)
FF
Power strip (if you can fit it in your suitcase)
FF
Extra room in your suitcase (or an extra bag altogether) for bringing home all your
conference swag
FF
Pens/pencils for making notes, even just on business cards, to remind you of who you
met and what you discussed
FF
Your blog “pitch” - people will ask you what your blog is about, so be prepared to tell them
FF
Exercise clothes. We’ll have lots of health-focused activities for you to participate in,
including the BlogHer 5K!
FF
A general idea of what sessions you’re planning to attend (you can use our handy fillin schedule, here in the guide, or create a custom schedule on the mobile app)
The BlogHer '13 Conference Guide
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LOGISTI C S & T RA N S P O RTAT I O N
How to get to the Sheraton Chicago
301 East North Water Street | Chicago, IL
60611-4300 | USA
312-464-1000
Pricing is subject to change, so please check
pricing before you depart for Chicago.
From Chicago O’Hare
http://goo.gl/maps/sg6zC
Transportation pricing compliments of
Sheraton Chicago
http://www.starwoodhotels.com/
sheraton/property/area/transportation.
html?propertyID=196
From Midway
http://goo.gl/maps/BThwt
Transportation pricing compliments of
Sheraton Chicago
http://www.starwoodhotels.com/
sheraton/property/area/transportation.
html?propertyID=196
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Get to k now the B log Her
E vents te a m
Amelia Elsbree
Britt Boynton
Claudia Smurthwaite
Speaker Liaison, Conference
Programming
Events Client Services
Administrator
Events Manager
@ClaudiaSmurth
Diane Lang
aka Momo
Social Media Manager
@momofali
Erin Groh
Senior Events Client
Services Manager
@erinrosegroh
Joy Johnson
Kareisha Questel
Creative Director
Kristin Auger
Sales Director
Sales Planner
@lucky_kristin
Lori Luna
Melinna Gershik
VP of Event Operations
Events Manager
Miriam Anton
Senior Sales Director
@loriluna
@miriam
Monique
Maestas-Gower
Event Sales Associate
@mobilemomo
Shannon Carroll,
aka Mr. Lady
Programming Manager
Teresa Pedrozo
Events Client Services
Coordinator
@MrLady
BlogHer Co-Founders
From left to right:
Lisa Stone, CEO, @lisastone
Jory Des Jardins, President, Strategic Alliances, @jorydj
Elisa Camahort Page, COO, @elisac
The BlogHer '13 Conference Guide
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SPONSORS
P l atin um Leve l
Dodge
Dodge, America’s fastest growing automotive brand offering
everything from the most technologically advanced compact car
in its class to the most awarded minivan — ever.
dodge.com
Folgers
The fresh brewed taste and aroma of Folgers® Coffee inspires
brighter mornings and a positive outlook for the day ahead.
Folgers Gourmet Selections® bring together the Folgers taste
you trust, the convenience of bagged and single cup brewing
options and the delightfully indulgent flavors and roasts you love.
www.facebook.com/folgers
www.folgerscoffee.com
Samsung
Samsung Mobile, a Dallas-based subsidiary of Samsung
Electronics Co., Ltd., is a market leader in consumer electronics,
wireless infrastructure and other telecommunications products.
Samsung has been at the forefront of innovation, researching,
developing and marketing wireless handsets, throughout North
America. For more than 70 years, Samsung’s discoveries,
inventions and breakthrough products have helped shape the
history of the digital revolution.
The BlogHer '13 Conference Guide
54
P l atin um Leve l
Ulta Beauty
ULTA Beauty welcomes everyone to play in a world of color,
shine, and polish. Spend time in The Salon at ULTA, book a facial,
or try on the latest trends – you’re sure to lose yourself in aisle
after glorious aisle. ULTA Beauty. Beauty at Play. ULTA.com
http://ulta.com
White Cloud
White Cloud® bath tissue, facial tissue and paper towels are so
much more than just the high-quality, budget-friendly products
you choose to care for your family. White Cloud® delivers Pure
Comfort™ made from the softness and purity of clouds. There’s
nothing quite like the simple pleasure of giving your family a little
extra comfort.
http://goo.gl/z8Shk
The BlogHer '13 Conference Guide
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Gol d Level
The Coca-Cola Company
Coca-Cola has a history of bringing people together – and we believe
we all need to come together to help fight obesity – because we
know when we work together real progress happens. That’s why we’re
joining forces with partners like BlogHer to help spread the message of
balanced living.
http://www.coca-colacompany.com
Lean Cuisine Honestly Good
NEW Lean Cuisine® Honestly Good™ meals are 100% all natural and
frozen food like you’ve never seen before, with wholesome ingredients
like whole chicken breast filets, wild caught fish filets and farm-selected
vegetables, all with flavor-packed sauces you can add yourself. Found
in the Natural Frozen Meals section.
http://leancuisine.com
Verizon Wireless
Verizon Wireless is an innovative wireless communications company
that connects people and businesses with the most advanced wireless
technology and service available. A leader in 4G LTE deployment,
Verizon Wireless has expanded coverage rapidly. Today, its 4G LTE
network covers 500 markets in 49 states.
http://verizon.com
The BlogHer '13 Conference Guide
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Silver Level
The BlogHer '13 Conference Guide
57
Exhibito r Leve l
The BlogHer '13 Conference Guide
58
Exhibito r Leve l
The BlogHer '13 Conference Guide
59
Exhibito r Leve l
The BlogHer '13 Conference Guide
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Exhibito r Leve l
The BlogHer '13 Conference Guide
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Exhibito r Leve l
The BlogHer '13 Conference Guide
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Su pportin g Leve l
Media & E vent Pa rtne r s
The BlogHer '13 Conference Guide
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SPEAKERS
Sp eak e rs
Please find all the detailed Speaker bios here.
A’Driane Nieves
Butterfly Confessions
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: Mental Health in the Online Space
Adria Richards
But You’re A Girl
BlogHer ’13 | Track: Politics & Activism
Session: What Your Learn When You Speak Out (Roundtable)
BlogHer ’13 | Track: Geek Bar
Session: Securing Your Blog, Computer, and Passwords
Adrianna Giuliani
Devries Public Relations
BlogHer ’13 | Track: Style Mini-Con
Session: The List (and how to get on it)
Adrienne Jones
No Points for Style
BlogHer ’13 | Track: Room of Your Own
Session: Blogging the Unbloggable – Writing About Hard Topics Without Being Hated
(Roundtable)
Aeryn Lynn
Geek with Style
BlogHer ’13 | Track: Geek Bar
Session: Categories vs. Tags
The BlogHer '13 Conference Guide
65
Sp eak e rs
Please find all the detailed Speaker bios here.
Alex Iwashyna
LateEnough.com
BlogHer ’13 | Track: Room of Your Own
Session: Blogging the Unbloggable – Writing About Hard Topics Without Being Hated
(Roundtable)
Alexandra Rosas
Good Day, Regular People
BlogHer ’13 | Track: Room of Your Own
Session: Shedding the Façade and Writing Our Vulnerable Truth (Roundtable)
Amanda Green Bottoms
Kevin and Amanda
BlogHer ’13 | Track: Photo and Video
Session: DSLR Debrief (Workshop)
Amanda Nudelman
Disqus
BlogHer ’13 | Track: Sponsored Sessions
Session: Build Community, Return Visits, and Monetization through Comments, brought to
you by Disqus (Roundtable)
Amanda Rodriguez
DudeMom.com
BlogHer ’13 | Track: Sponsored Sessions
Session: Youth Sports Safety and Female Fandom, brought to you by NFL (Roundtable)
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Amanda Spann
Breaking the Brand
BlogHer ’13 |Track: Beginner Tools & Technology
Session: Girls Code (Roundtable)
Amie Valpone
The Healthy Apple
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Health Blogging to Health Business
Andrew Mellen
Andrew Mellen, Inc.
BlogHer ’13 | Track: Sponsored Sessions
Session: Healthy Habits That Will Change Your Life, brought to you by Simply Saline
(Roundtable)
BlogHer ’13 | Track: Geek Bar
Session: Productivity Apps and Tools to Manage Your Life
Ananda Leeke
Digital Sisterhood Network
BlogHer ’13 | Track: Interest & Identity
Session: What Type of Social Media Leader Are You? (Presentation)
Andy Herald
How to Be A Dad
BlogHer ’13 | Track: Geek Bar
Session: Infographics
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Anjum Nayyar
MasalaMommas.com
BlogHer ’13 | Track: Interest & Identity
Session: Beyond the Vertical, Into the Niche (Roundtable)
Anna Hartman
In The Next 30 Days
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Fad to Foundation
Anne Parris
Generation Fabulous
BlogHer ’13 | Track: Interest & Identity
Session: Midlife Bloggers (Roundtable)
Anne Thériault
The Belle Jar
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: Mental Health in the Online Space
Arnebya Herndon
What Now and Why
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: Mental Health in the Online Space
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Ashley Evans Mattocks
Schadenfreudette
Viewfinder Day ’13 | Track: Post-Production Workshops
Session: Post-Production Photo Workshop
BlogHer ’13 | Track: Geek Bar
Session: Desktop/Software Photo Editing
Ashley Hicks
Black Girls RUN!
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Health Blogging to Health Business
Ashley Koff
AshleyKoffRD.com
HealthMinder Day ’13 | Keynote with Ashley Koff, RD
Aurelia Cotta
No Matter How Small
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: Mental Health in the Online Space
Ayesha Sultana
Dance of Red
BlogHer ’13 | Track: Politics & Activism
Session: International Activists BlogHer Scholarship Recipients
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Becky Sherrick Harks
Mommy Wants Vodka
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Fad to Foundation
Beth Rosen
4 Keys Media
BlogHer ’13 | Track: Geek Bar
Session: Podcasting Petting Zoo
Briana McCarthy
The Mane Source
BlogHer ’13 | Track: Beginner Tools & Technology
Session: The Multi-Media Blogger (Roundtable)
Brit Morin
Brit + Co.
BlogHer ’13 | Keynote: Makers & Creators Keynote with Majora Carter, Lisa
Donovan, Brit Morin, and Randi Zuckerberg
Bryant Terry
Bryant-Terry.com
Pathfinder Day ’13 | Keynote: Which Came First: Doing Good or Feeling Good?
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Carleen Coulter
Beauty and Fashion Tech
BlogHer ’13 | Track: Interest & Identity
Session: Beyond the Vertical, Into the Niche (Roundtable)
Carlie Butler
Maker Studios’ The Moms View
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: The Personal Videographer
Carmen Staicer
Mom to the Screaming Masses
BlogHer ’13 | Track: Beginner Marketing & Monetization
Session: Good to Great: Sponsored Posts
Carole Robin
Lean In Foundation
BlogHer ’13 | Lean In Circle
Casey Carey-Brown
Life with Roozle
BlogHer '13 | Track: Sponsored Sessions
Session: Modern Family, brought to you by USA Network (Roundtable)
BlogHer ’13 | Track: Geek Bar
Session: Tools to Manage Your Editorial Calendar
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Cat Greenleaf
USA
BlogHer ’13 | Track: Sponsored Sessions
Session: Modern Family, brought to you by USA Network (Roundtable)
Catherine McCord
Weelicious, Inc.
Viewfinder Day ’13 | Track: Finding Your Visual Voice
Session: Finding Your Video Voice
Cathy Steinberg
CathySteinberg.com
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: Personal Safety and Self-Defense for Women
CeCe Olisa
The Big Girl Blog: Tales of a Plus Size Princess
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Weight vs. Health
BlogHer ’13 | Style Mini-Con
Session: Rocking Your Otherness; Your Niche as a Platform, Not a Trap
Cecily Kellogg
Uppercase Woman
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: The Sandwich Generation
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Charlotte Jones Anderson
Dallas Cowboys Executive VP and NFL Foundation Chairman
BlogHer ’13 | Track: Sponsored Sessions
Session: Youth Sports Safety and Female Fandom, brought to you by NFL (Roundtable)
Cheryl Contee
Jack and Jill Politics
Pathfinder Day ’13 | My Blog as a Change Agent
Session: Morning Fundamentals Workshop
Session: Afternoon Journey & Milestones Discussion Group
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Blog for Sale
BlogHer ’13 | Track: Politics & Activism
Session: International Activist BlogHer Scholarship Recipients
Chloe Jeffreys
Generation Fabulous
BlogHer ’13 | Track: Interest & Identity
Session: Midlife Bloggers (Roundtable)
Christina S. Brown
Love Brown Sugar
BlogHer ’13 | Track: Interest & Identity
Session: Beyond the Vertical, Into the Niche (Roundtable)
BlogHer ’13 | Style Mini-Con
Session: Rocking Your Otherness; Your Niche as a Platform, Not a Trap
Christina Shaver
Hopeful Parents
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: Changing Policy and Perception
The BlogHer '13 Conference Guide
73
Sp eak e rs
Please find all the detailed Speaker bios here.
Christine Tremoulet
Avenger of Sexiness
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: Finding Your Photographic Voice
Colette Butler
Maker Studios’ The Moms View
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: The Personal Videographer
Cora Harrington
The Lingerie Addict
BlogHer ’13 | Track: Room of Your Own
Session: Blogging the Unbloggable – Writing About Hard Topics Without Being Hated
(Roundtable)
Courtnee Westendorf
Intel Media
BlogHer ’13 | Track: Sponsored Sessions
Session: Glass Ceilings, Work-Life Balance and other Working Woman Worries, brought to
you by Intel Media (Roundtable)
Crissy Herron
IndieBizChicks.com
BlogHer ’13 | Track: Beginner Tools & Technology
Session: The Multi-Media Blogger (Roundtable)
The BlogHer '13 Conference Guide
74
Sp eak e rs
Please find all the detailed Speaker bios here.
Cristy Turner
Digital Brand Architects
BlogHer ’13 | Track: Style Mini-Con
Session: The List (and how to get on it)
Cynthia Liu
K-12 News Network
BlogHer ’13 | Track: Politics & Activism
Session: Fixing Education (Workshop)
Danielle Smith
Extraordinary Mommy
BlogHer ’13 | Track: Sponsored Sessions
Session: Build Community, Return Visits, and Monetization through Comments, brought to
you by Disqus (Roundtable)
Danielle Tsi
DanielleTsi.com
BlogHer ’13 | Track: Photo and Video
Session: A Thousand Words (Roundtable)
Deb Arora
The Great Room
BlogHer ’13 | Track: Beginner Marketing & Monetization
Session: Marketing 101 (Workshop)
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Deb Rox
Platform
Deb on the Rocks | www.debontherocks.com
BlogHer ’13 | Track: Politics & Activism
Session: Ad Hoc Advocacy vs. Non-Profit Structure (Presentation)
Deborah Goldstein
Peaches and Coconuts
BlogHer ’13 | Track: Writing Lab
Session: Finish that Manuscript
Deborah Shane
Deborah Shane Toolbox
BlogHer ’13 | Track: Advanced Tools & Technology
Session: A Case for Podcasting (Roundtable)
Denise Tanton
BlogHer
Flamingo House Happenings
BlogHer ’13 | Track: Politics & Activism
Session: What You Learn When You Speak Out
BlogHer ’13 | Track: Geek Bar
Session: Analytics
Diane Cu
White On Rice Couple
Viewfinder Day ’13 | Morning Keynote with Diane Cu and Todd Porter
The BlogHer '13 Conference Guide
76
Sp eak e rs
Please find all the detailed Speaker bios here.
Diane Lang
BlogHer
Momo Fali
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Weight vs. Health
Doug French
Laid-Off Dad
BlogHer ’13 | Track: Sponsored Sessions
Session: Modern Family, brought to you by USA Network (Roundtable)
Dr. P.
Black Diabetic Info
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: What Is Enough?
Dresden Shumaker
CreatingMotherhood.com
BlogHer ’13 | Track: Interest & Identity
Session: The UnMarketing Manifesto (Roundtable)
Elaine Griffin
Elaine Griffin Designs
BlogHer ’13 | Track: Beginner Tools & Technology
Session: Back to Basics SEO (Workshop)
The BlogHer '13 Conference Guide
77
Sp eak e rs
Please find all the detailed Speaker bios here.
Elaine Ko
USA
BlogHer ’13 | Track: Sponsored Sessions
Session: Modern Family, brought to you by USA Network (Roundtable)
Elena Sonnino
LiveDoGrow.com
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: What Is Enough?
Elisa Camahort Page
BlogHer
Pathfinder Day ’13 | Keynote: Which Came First: Doing Good or Feeling Good?
BlogHer ’13 | Welcome, Kick-off Keynote with Ree Drummond, and Speed Dating,
BlogHer Style
BlogHer ’13 | Keynote Conversation with Guy Kawasaki
BlogHer '13 | Closing Keynote Conversation with The Walking Dead's Gale Anne Hurd
Elizabeth Jayne Liu
Flourish in Progress
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Anatomy of Humor Writing
Dr. Elizabeth Pieroth
Chicago Bears Head Injury Consultant
BlogHer ’13 | Track: Sponsored Sessions
Session: Youth Sports Safety and Female Fandom, brought to you by NFL (Roundtable)
The BlogHer '13 Conference Guide
78
Sp eak e rs
Please find all the detailed Speaker bios here.
Ellen Seidman
Love That Max
HealthMinder Day ’13 | Special Needs and Caregiving
Session: State of the ‘Sphere
Erika Nicole Kendall
A Black Girl’s Guide to Weight Loss
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Weight vs. Health
Erin Kotecki Vest
Queen of Spain
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: What Is Enough?
Erin Margolin
The Gay Dad Project
ErinMargolin.com
BlogHer ’13 | Track: Room of Your Own
Session: Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your
Dream (Presentation)
Session: Shedding the Façade and Writing Our Vulnerable Truth (Roundtable)
Erin Sipes
My Very Educated Mother
BlogHer ’13 | Track: Room of Your Own
Session: Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals
(Roundtable)
The BlogHer '13 Conference Guide
79
Sp eak e rs
Please find all the detailed Speaker bios here.
Feminista Jones
FeministaJones.com
BlogHer ’13 | Track: Interest & Identity
Session: Beyond the Vertical, Into the Niche
Gabi Gregg
Gabifresh
BlogHer ’13 | Track: Style Mini-Con
Session: The Business of Blogging
Gale Anne Hurd
Valhalla Entertainment
BlogHer ’13 | Keynote: Closing Keynote Conversation with The Walking Dead’s
Gale Anne Hurd
Genevieve Ascencio
FACTORY PR
That Genevieve
BlogHer ’13 | Track: Style Mini-Con
Session: The List (and how to get on it)
Georgia Getz
i am bossy
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Anatomy of Humor Writing
The BlogHer '13 Conference Guide
80
Sp eak e rs
Please find all the detailed Speaker bios here.
Gigi Ross
Kludgy Mom
BlogHer ’13 | Track: Beginner Marketing & Monetization
Session: Good to Great: Sponsored Posts (Roundtable)
Grace Hwang Lynch
BlogHer
Hapa Mama
BlogHer ’13 | Track: Writing Lab
Session: Journalistic Techniques Group
Guy Kawasaki
Author, APE: Author, Publisher, Entrepreneur – How to Publish Your Book
BlogHer ’13 | Keynote: Keynote Conversation with Guy Kawasaki
Hannah Kaminsky
Bitter Sweet Blog
Pathfinder Day ’13 | My Blog as a Book Proposal
Session: Morning Fundamentals Workshop
Session: Afternoon Journey & Milestones Discussion Group
Heather L. Barmore
Poliogue: The Art of Political Dialogue
BlogHer ’13 | Track: Politics & Activism
Session: Fixing Education (Workshop)
The BlogHer '13 Conference Guide
81
Sp eak e rs
Please find all the detailed Speaker bios here.
Heather King
Extraordinary Ordinary
HealthMinder Day ’13 | Track: Self-Care and Social Health
Session: What Is Enough?
Jason Mayo
Click 3X
BlogHer ’13 | Track: Advanced Tools & Technology
Session: App Development – Build or Buy? (Roundtable)
Jen Lee Reeves
AARP
Born Just Right
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: Changing Policy and Perception
BlogHer ’13 | Track: Interest & Identity
Session: Midlife Bloggers (Roundtable)
Jaden Hair
Steamy Kitchen
Pathfinder Day ’13 | My Blog as a Media Company
Session: Morning Fundamentals Workshop
Session: Afternoon Journey & Milestones Discussion Group
Jan Kabili
Lynda.com/jankabili
Viewfinder Day ’13 | Track: Post-Production Workshops
Session: Post-Production Photo Workshop
The BlogHer '13 Conference Guide
82
Sp eak e rs
Please find all the detailed Speaker bios here.
Jan Ziff
Broomstick Productions, Inc.
BlogHer ’13 | Track: Room of Your Own
Session: Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your
Dream (Presentation)
Jeannette Kaplun
Hispana Global
BlogHer ’13 | Track: Writing Lab
Session: Advocacy & Persuasive Writing Group (Social Good)
Jeannine Harvey
ONEmoms
HealthMinder Day ’13 | Closing Keynote with Rae Lewis-Thornton and Jeannine
Harvey
Jen Mann
People I Want to Punch in the Throat
BlogHer ’13 | Track: Room of Your Own
Session: Is Self-Publishing for You? (Presentation)
Jen Phillips April
JenPhillipsApril.com
BlogHer ’13 | Track: Beginner Marketing & Monetization
Session: 21 Steps to a Rockin’ Social Media Presence (Workshop)
The BlogHer '13 Conference Guide
83
Sp eak e rs
Please find all the detailed Speaker bios here.
Jenniffer Weigel
Chicago Tribune
JenWeigel.com
BlogHer ’13 | Track: Sponsored Sessions
Session: Glass Ceilings, Work-Life Balance and other Working Woman Worries, brought to
you by Intel Media (Roundtable)
Jenika McDavitt
Psychology for Photographers
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: Finding Your Photographic Voice
BlogHer ’13 | Track: Photo and Video
Session: A Thousand Words (Roundtable)
Jenna Hatfield
BlogHer
Stop, Drop & Blog
BlogHer ’13 | Track: Interest & Identity
Session: The UnMarketing Manifesto
Jenni Chiu
MommyNaniBooboo.com
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Anatomy of a Story (Roundtable)
Jenni Prokopy
ChronicBabe
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Health Blogging to Health Business
The BlogHer '13 Conference Guide
84
Sp eak e rs
Please find all the detailed Speaker bios here.
Jennifer Myers
JennyAlice.com
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: State of the ‘Sphere
Jennifer Tosch
Black Heritage Tours
BlogHer ’13 |Track: Politics & Activism
Session: International Activist BlogHer Scholarship Recipients (Roundtable)
Jenny Bradford
Conscientious Confusion
BlogHer ’13 |Track: Beginner Marketing & Monetization
Session: Perfect Pitch (Roundtable)
Jenny Ingram
Jenny on the Spot
BlogHer ’13 |Track: Beginner Tools & Technology
Session: The Multi-Media Blogger
Jennipher Walters
Fit Bottomed Girls, LLC
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Weight vs. Health
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Jill Nystul
One Good Thing By Jillee, Inc
BlogHer ’13 |Track: Advanced Marketing & Monetization
Session: Making the Most of Pinterest and Facebook (Workshop)
Jill Miller Zimon
Writes Like She Talks
BlogHer ’13 | Track: Politics & Activism
Session: Running for Office (Workshop)
Joanne McGonagle
The Tiniest Tiger’s Conservation Cub Club
BlogHer ’13 |Track: Beginner Marketing & Monetization
Session: Perfect Pitch (Roundtable)
Dr. John Ratey
Harvard Medical School Professor
BlogHer ’13 | Track: Sponsored Sessions
Session: Achieving Healthy Kids, brought to you by BOKS
Jolawn Victor
spelhouseLove.com
BlogHer ’13 |Track: Beginner Marketing & Monetization
Session: Media Kits (Presentation)
The BlogHer '13 Conference Guide
86
Sp eak e rs
Please find all the detailed Speaker bios here.
Jon Armstrong
Blurbomat
BlogHer ’13 | Track: Geek Bar
Session: Mobile Photo Editing
Jory Des Jardins
BlogHer
BlogHer ’13 | Welcome, Kick-off Keynote with Ree Drummond, and Speed Dating,
BlogHer Style
BlogHer ’13 | Makers & Creators Keynote with Majora Carter, Lisa Donovan, Brit
Morin, and Randi Zuckerberg
Julia Roberts
Support for Special Needs
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: Changing Policy and Perception
Julie Yamamoto
CMD
BlogHer ’13 |Track: Advanced Marketing & Monetization
Session: Quantify Your ROI to Customers (Workshop)
BlogHer ’13 | Track: Photo and Video
Session: Video Production 101
Katherine Stone
Postpartum Progress
Pathfinder Day ’13 | My Blog as a Change Agent
Session: Morning Fundamentals Workshop
Session: Afternoon Journey & Milestones Discussion Group
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Secretary Kathleen Sebelius
U.S. Secretary of Health and Human Services
HealthMinder Day ’13 | Special Address from U.S. Secretary of Health and Human
Services Kathleen Sebelius
Kathleen Tullie
BOKS Executive Director and Co-Founder
BlogHer ’13 | Track: Sponsored Sessions
Session: Achieving Healthy Kids, brought to you by BOKS
Katy Morgan
Katy in a Corner
BlogHer ’13 | Track: Photo and Video
Session: Five Vlogging Hang-Ups and How to Overcome Them (Presentation)
Kayli Butler
Makers Studios’ The Moms View
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: The Personal Videographer
Kelly Phillips
Boost Interactive Media
BlogHer ’13 | Track: Beginner Tools & Technology
Session: Move Your Blog to Wordpress (Workshop)
The BlogHer '13 Conference Guide
88
Sp eak e rs
Please find all the detailed Speaker bios here.
Kelly Wickham
Mocha Momma
BlogHer ’13 | Track: Politics & Activism
Session: Fixing Education (Workshop)
Kerryn Gerety
fundraise.com
BlogHer ’13 | Track: Room of Your Own
Session: Crowdfunding – When $20 from Family and Friends Isn’t Enough to Fund Your
Dream
Kimberly Bryant
Black Girls CODE
BlogHer ’13 | Track: Beginner Tools & Technology
Session: Girls Code (Roundtable)
Kris Cain
Little Tech Girl
BlogHer ’13 | Track: Geek Bar
Session: Smartphone Setup
Krista Burton
Effing Dykes
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Anatomy of Humor Writing
The BlogHer '13 Conference Guide
89
Sp eak e rs
Please find all the detailed Speaker bios here.
Kristin Hylek
McDonald’s USA
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Long-Term Relationships
Krizia aka Miss K
Book Promotion Hub
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Blog For Sale (Roundtable)
Kymberly Williams-Evans, MA
Fun and Fit
BlogHer ’13 | Track: Sponsored Sessions
Session: Healthy Habits That Will Change Your Life, brought to you by Simply Saline
(Roundtable)
Laura Fuentes
MOMables
BlogHer ’13 | Track: Advanced Tools & Technology
Session: Grow Your Email List, Build Relationships, and Monetize Your Blog or Business
Laura Otto
Mount Mary College
BlogHer ’13 | Track: Writing Lab
Session: Blog Post Audit
The BlogHer '13 Conference Guide
90
Sp eak e rs
Please find all the detailed Speaker bios here.
Lauren Marie Fleming
Queerie Bradshaw
www.CreativitySquared.com
BlogHer ’13 | Track: Room of Your Own
Session: Using Social Media Tools Without Being a Tool: Marketing and Promotion That Lifts
the Community as a Whole (Presentation)
Leah Ingram
Suddenly Frugal
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Long-Term Relationships (Rountable)
Leanne Shirtliffe
Ironic Mom
BlogHer ’13 | Track: Writing Lab
Session: Humor & Novelty Group
Leila Noelliste
Black Girl with Long Hair
BlogHer ’13 | Style Mini-Con
Session: Rocking Your Otherness; Your Niche as a Platform, Not a Trap
Lela Davidson
LelaDavidson.com
BlogHer ’13 | Track: Room of Your Own
Session: Is Self-Publishing for You? (Presentation)
The BlogHer '13 Conference Guide
91
Sp eak e rs
Please find all the detailed Speaker bios here.
Lesley Pinckney
LesleyPinckney.com
BlogHer ’13 | Style Mini-Con
Session: The Business of Blogging
Leslie Marinelli
www.TheBeardedIris.com
BlogHer ’13 | Track: Room of Your Own
Session: Blogging and Anonymity (Roundtable)
Lian Dolan
The Chaos Chronicles
BlogHer ’13 | Track: Advanced Tools & Technology
Session: A Case for Podcasting (Roundtable)
Lianne Farbes
Digital Girl Media
The Makeup Girl
Pathfinder Day ’13 | My Blog as a Business
Session: Morning Fundamentals Workshop
Session: Afternoon Journey & Milestones Discussion Group
Linda Paulson
She Should Run
BlogHer ’13 | Track: Politics & Activism
Session: Running for Office (Workshop)
The BlogHer '13 Conference Guide
92
Sp eak e rs
Please find all the detailed Speaker bios here.
Lindsay Ferrier
Suburban Turmoil
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Blog for Sale (Rountable)
BlogHer ’13 | Track: Sponsored Sessions
Session: Build Community, Return Visits, and Higher Influence through Comments, brought to
you by Disqus (Roundtable)
Lindsay LaVine
EHILARITY
BlogHer ’13 | Track: Advanced Tools & Technology
Session: A Case for Podcasting (Roundtable)
Lindsay Lefevere
BlogHer ’13 | Track: Writing Lab
Session: How-To Writers Group (Expert Platform Nonfiction)
Lisa Belkin
The Huffington Post
BlogHer ’13 | Track: Sponsored Sessions
Session: Glass Ceilings, Work-Life Balance and other Well-Worn Working Woman Worries,
brought to you by Intel Media (Roundtable)
Lisa Donovan
Maker Studios
Viewfinder Day '13 | Track: Finding Your Visual Voice Discussions
Session: The Personal Videographer
BlogHer ’13 | Keynote: Makers & Creators Keynote with Majora Carter, Lisa
Donovan, Brit Morin, and Randi Zuckerberg
The BlogHer '13 Conference Guide
93
Sp eak e rs
Please find all the detailed Speaker bios here.
Lisa Leake
100 Days of Real Food
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Fad to Foundation
BlogHer ’13 | Track: Sponsored Sessions
Session: Healthy Habits That Will Change Your Life, brought to you by Simply Saline
(Roundtable)
Lisa Stone
BlogHer
HealthMinder Day ’13 | Special Address from U.S. Secretary of Health and Human
Services Kathleen Sebelius
BlogHer ’13 | Welcome, Kick-off Keynote with Ree Drummond, and Speed Dating,
BlogHer Style
BlogHer ’13 | Interview with Sheryl Sandberg
Liz Mair
GOP.com/blog
BlogHer ’13 | Track: Politics & Activism
Session: Running for Office (Workshop)
Lori Duron
Raising My Rainbow
BlogHer ’13 | Track: Politics & Activism
Session: What You Learn When You Speak Out (Roundtable)
Louise Kinross
BLOOM
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: Changing Policy and Perception
The BlogHer '13 Conference Guide
94
Sp eak e rs
Please find all the detailed Speaker bios here.
Louise Sloan
Singlewith.com
BlogHer ’13 | Track: Writing Lab
Session: Essay Writers Group (Essayist)
Lourds Lane
LourdsLane.com
Chix6.com
BlogHer ’13 | Opening Presentation by Lourds Lane
Lucrecer Braxton
Lucrecer.com
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: Finding Your Photographic Voice
Lucy Hewett
LucyHewett.com
BlogHer ’13 | Track: Photo and Video
Session: A Thousand Words (Roundtable)
Luvvie Ajayi
Awesomely Luvvie
BlogHer ’13 | Track: Beginner Tools & Technology
Session: Wordpress Plugin Essentials
The BlogHer '13 Conference Guide
95
Sp eak e rs
Please find all the detailed Speaker bios here.
Majora Carter
MCG Consulting
BlogHer ’13 | Keynote: Makers & Creators Keynote with Majora Carter, Lisa
Donovan, Brit Morin, and Randi Zuckerberg
Maria Ross
Red Slice LLC
Pathfinder Day ’13 | Keynote with Maria Ross
Mary Bowers
MMB Chicago
BlogHer ’13 | Track: Writing Lab
Session: Narrative Non-Fiction Writers Group (Memoirist)
Maya Bisineer
MeMeTales
BlogHer ’13 | Track: Advanced Tools & Technology
Session: App Development – Build or Buy?
Meagan Francis
The Happiest Home
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Outsourced (Presentation)
The BlogHer '13 Conference Guide
96
Sp eak e rs
Please find all the detailed Speaker bios here.
Melissa Ford
Stirrup Queens
Pathfinder Day ’13 | My Blog as a Book Proposal
Session: Morning Fundamentals Workshop
Session: Afternoon Journey & Milestones Discussion Group
Melissa Lanz
The Fresh 20
BlogHer ’13 | Track: Beginner Marketing & Monetization
Session: The Perfect Pitch (Roundtable)
Michelle of burghbaby.com
Burgh Baby
BlogHer ’13 | Track: Interest & Identity
Session: The UnMarketing Manifesto
Mike Adamick
MikeAdamick.com
BlogHer ’13 |Track: Writing – Pitch & Publish
Session: Pitch Your Work for Publication | Pitching the Book Publisher (The Non-Fiction Book
Proposal)
Mir Kamin
Woulda Shoulda
BlogHer ’13 | Track: Politics & Activism
Session: What You Learn When You Speak Out (Roundtable)
The BlogHer '13 Conference Guide
97
Sp eak e rs
Please find all the detailed Speaker bios here.
Miss Lori
MissLori.TV
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: The Expert-Content Videographer
Missy Maher
Edelman
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Long-Term Relationships
MJ Tam
Chicagonista
Pathfinder Day ’13 | My Blog as a Media Company
Session: Morning Fundamentals Workshop
Session: Afternoon Journey & Milestones Discussion Group
Mona Darling
Dead Cow Girl
BlogHer ’13 | Track: Writing Lab
Session: Sex & Erotica Group
Morgan Shanahan
The818.com
BlogHer ’13 | Track: Photo and Video
Session: Find Your Instagram Style (Presentation)
The BlogHer '13 Conference Guide
98
Sp eak e rs
Please find all the detailed Speaker bios here.
Natalia Simmons
Ma Nouvelle Mode
BlogHer ’13 | Style Mini-Con
Session: The Business of Blogging
Nataly Kogan
Happier
Pathfinder Day ’13 | Keynote: Which Came First: Doing Good or Feeling Good?
Neil Kramer
Citizen of the Month
BlogHer ’13 | Track: Writing Lab
Session: Short-form Fiction Group
Nelly Yusupova
Webgrrls International
BlogHer ’13 | Beginner Tools & Technology
Session: Girls Code (Roundtable)
Nicole Blades
Ms. Mary Mack
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Anatomy of a Story (Roundtable)
The BlogHer '13 Conference Guide
99
Sp eak e rs
Please find all the detailed Speaker bios here.
Nicole Horsford
IAB
BlogHer '13 | Track: Sponsored Sessions
Session: Best Practices for Bloggers, brought to you by the IAB (Workshops)
Pamela Merritt
Angry Black Bitch
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: The Sandwich Generation
Pat Dunnigan
Suburban Kamikaze
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Anatomy of Humor Writing (Roundtable)
Patrice Yursik
Afrobella.com
BlogHer ’13 | Track: Style Mini-Con
Session: The Business of Blogging
Phyllis Khare
PhyllisKhare.com
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Making the Most of Pinterest and Facebook (Workshop)
The BlogHer '13 Conference Guide
100
Sp eak e rs
Please find all the detailed Speaker bios here.
PK Fields
RTime.com
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: The Sandwich Generation
Purnima Ramakrishnan
The Alchemist’s Blog
World Moms Blog
BlogHer ’13 | Track: Politics & Activism
Session: International Activist BlogHer Scholarship Recipients (Roundtable)
Rachel Sklar
Pathfinder Day ’13 | Keynote One to One with Maria Ross and Rachel Sklar
Rachel Thomas
Lean In Foundation
BlogHer ’13 | Lean In Circle
Rae Lewis-Thornton
Rae Lewis-Thornton, Inc.
HealthMinder Day ’13 | Closing Keynote with Rae Lewis-Thornton and Jeannine Harvey
The BlogHer '13 Conference Guide
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Sp eak e rs
Please find all the detailed Speaker bios here.
Randi Zuckerberg
Zuckerberg Media
BlogHer ’13 | Keynote: Makers & Creators Keynote with Majora Carter, Lisa
Donovan, Brit Morin, and Randi Zuckerberg
Rebecca Otis
Digital Third Coast
BlogHer ’13 | Geek Bar
Session: Social Media Audit
Rita Arens
BlogHer
RitaArens.com
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Turning Blog Posts into Publishable Essays (Presentation)
Robin O’Bryant
Robin’s Chicks
BlogHer ’13 | Track: Room of Your Own
Session: Is Self-Publishing for You? (Presentation)
Roni Noone
RoniNoone.com
HealthMinder Day ’13 | Track: Fitness and Nutrition
Session: Fad to Foundation
The BlogHer '13 Conference Guide
102
Sp eak e rs
Please find all the detailed Speaker bios here.
Rosalind Cummings-Yeates
Farsighted Fly Girl
BlogHer ’13 | Track: Writing – Pitch & Publication
Session: Pitch Your Work for Publication | Pitching the Periodicals (The Syndication Query)
Sabrina L. Schaeffer
Independent Women’s Forum
BlogHer ’13 | Track: Politics & Activism
Session: Running for Office (Workshop)
Samantha Arigapudi
Marketing Maven PR
BlogHer ’13 | Track: Room of Your Own
Session: Positive Return on Content: Make Your Words Work for You (Presentation)
Sandra Fathi
Affect
BlogHer ’13 | Track: Beginner Marketing & Monetization
Session: Contests on Social (Presentation)
Sandy Jones-Kaminski
Bella Domain Media
BlogHer Newbie Breakfast
The BlogHer '13 Conference Guide
103
Sp eak e rs
Please find all the detailed Speaker bios here.
Sarah Braesch
Draft Day Suit
BlogHer ’13 | Track: Sponsored Sessions:
Session: Youth Sports Safety and Female Fandom, brought to you by NFL (Roundtable)
Sarah Granger
SarahGranger.com
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Pitch Your Work for Publication (Workshop) | Pitching the Book Publisher (The NonFiction Book Proposal)
Sarah Penna
Big Frame
BlogHer ’13 | Track: Photo and Video
Session: A Case for Video (Presentation)
Sarah Wu
Fed Up with Lunch
BlogHer ’13 | Track: Politics & Activism
Session: Fixing Education (Workshop)
Shalini Miskelly
Reading and Chickens
BlogHer ’13 | Track: Room of Your Own
Session: Using Social Media Tools Without Being a Tool: Marketing and Promotion That Lifts
the Community as a Whole (Presentation)
The BlogHer '13 Conference Guide
104
Sp eak e rs
Please find all the detailed Speaker bios here.
Shaneika Dabney
Chicks in the Huddle
BlogHer ’13 | Track: Sponsored Sessions
Session: Youth Sports Safety and Female Fandon, brought to you by NFL (Roundtable)
Shannon Fisher
Data with a Soul
Truthfully
BlogHer ’13 | Track: Advanced Tools & Technology
Session: Hot Mobile Sites: How to Get One via Responsive Content and Design (Workshop)
Shannon Moyer-Szemenyei
Sweet Stella’s
BlogHer ’13 | Track: Room of Your Own
Session: Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals
Sharon Greenthal
Generation Fabulous
BlogHer ’13 | Track: Interest & Identity
Session: Midlife Bloggers (Roundtable)
Sharzad Kiadeh
Maker Studios’ The Moms View
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: The Personal Videographer
The BlogHer '13 Conference Guide
105
Sp eak e rs
Please find all the detailed Speaker bios here.
Sheryl Sandberg
Chief Operating Officer, Facebook
Founder, Lean In Foundation
BlogHer ’13 |Keynote: Interview with Sheryl Sandberg
Skye Kilaen
BlogHer
BlogHer ’13 | Track: Advanced Tools & Technology
Session: Disaster-Proof Your Blog (Presentation)
Stacey Ferguson
Blogalicious
Justice Fergie
BlogHer ’13 | Track: Sponsored Sessions
Session: Glass Ceilings, Work-Life Balance and other Working Woman Worries, brought to
you by Intel Media (Roundtable)
Stacy Jill Calvert
StacyJillCalvert.com
Viewfinder Day '13 | Track: Post-Production Workshops
Session: Post-Production Video Workshop
BlogHer ’13 | Track: Photo and Video
Session: Video Production 101 (Workshop)
Stacy Morrison
BlogHer
BlogHer ’13 | Track: Style Mini-Con
Session: The List (and how to get on it)
The BlogHer '13 Conference Guide
106
Sp eak e rs
Please find all the detailed Speaker bios here.
Stephanie Hua
Lick My Spoon
BlogHer ’13 | Track: Advanced Marketing & Monetization
Session: Long-Term Relationships
Stephanie Quilao
Noshtopia
HealthMinder Day ’13 | Fitness and Nutrition
Session: Health Blogging to Health Business
Steve Fisher
The Republic of Quality
BlogHer ’13 | Track: Advanced Tools & Technology
Session: Hot Mobile Sites: How to Get One via Responsive Content and Design (Workshop)
Susan Getgood
BlogHer
Marketing Roadmaps
Pathfinder Day ’13 | My Blog as a Business
Session: Morning Fundamentals Workshop
Session: Afternoon Journey & Milestones Discussion Group
Susan Goldberg
Mama Non Grata
BlogHer ’13 | Track: Writing Lab
Session: Finish That Manuscript
The BlogHer '13 Conference Guide
107
Sp eak e rs
Please find all the detailed Speaker bios here.
Tabatha Muntzinger
So Tabulous
BlogHer ’13 | Track: Room of Your Own
Session: Is Your Blog Holding You Back? The Balance Between Your Blog and Your Goals
Tai and Tarin Perry
Double Saving Divas
Viewfinder Day ’13 | Track: Finding Your Visual Voice Discussions
Session: The Expert-Content Videographer
Tanis Miller
TanisMiller.com
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Anatomy of a Story (Roundtable)
The Suniverse
The Suniverse
BlogHer ’13 | Track: Room of Your Own
Session: Blogging and Anonymity (Roundtable)
Thien-Kim Lam
I’m Not the Nanny
BlogHer ’13 | Sponsored Sessions
Session: Modern Family, brought to you by USA Network (Roundtable)
The BlogHer '13 Conference Guide
108
Sp eak e rs
Please find all the detailed Speaker bios here.
Tracy Beckerman
Lost in Suburbia
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Pitch Your Work for Publication (Workshop) | Pitching the Periodicals (The
Syndication Query)
Tracy Sestili
Social Strand Media
BlogHer ’13 | Track: Interest & Identity
Session: Beyond the Vertical, Into the Niche (Roundtable)
Dr. Travis Stork
ER Physician and Host of The Doctors
BlogHer ’13 | Track: Sponsored Sessions
Session: Healthy Habits That Will Change Your Life, brought to you by Simply Saline
(Roundtable)
Todd Porter
White On Rice Couple
Viewfinder ’13 | Morning Keynote, with Diane Cu and Todd Porter
Varda Steinhardt
The Squashed Bologna
HealthMinder Day ’13 | Track: Special Needs and Caregiving
Session: The Sandwich Generation
The BlogHer '13 Conference Guide
109
Sp eak e rs
Please find all the detailed Speaker bios here.
Veronica Arreola
Viva la Feminista
BlogHer ’13 | Track: Interest & Identity
Session: The UnMarketing Manifesto
Vikki Reich
Up Popped A Fox
BlogHer ’13 | Track: Writing – Pitch & Publish
Session: Anatomy of a Story (Roundtable)
Virginia DeBolt
Web Teacher
BlogHer ’13 | Track: Beginner Tools & Technology
Session: Girls Code (Roundtable)
BlogHer ’13 | Track: Geek Bar
Session: Two-Step Verification Setup (Facebook and Twitter)
Viviana Hurtado
The Wise Latina Club
BlogHer ’13 | Track: Politics & Activism
Session: Fixing Education (Workshop)
Zeng Jinyan
www.zengjinyan.wordpress.com
BlogHer ’13 | Track: Politics & Activism
Session: International Activist BlogHer Scholarship Recipients (Roundtable)
The BlogHer '13 Conference Guide
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“
I saw some
amazing
products at
the expo halls.
awesome!
#blogher12 hope
next time there's
even more.
“
@audaciouslady
5
KEY THINGS
TO REMEMBER
SHARE
Introduce yourself, ask questions,
start a conversation. Don't be shy—
BlogHers are nice!
LEARN
Check out the agenda and choose some
sessions you want to attend. Have a plan...
but stay flexible!
ASK
There are plently of staff members to
answer your questions, or just point you
in the right direction. We're there to help.
GO MOBILE
Don't forget to install the BlogHer '13
Mobile App to your smartphone. You'll
find the agenda, maps, speakers, sponsors
and #blogher13 tweets.
HAVE FUN!
Any conference can be overwhelming, as
there is always so much to take it. Just
remember—have fun!!
The BlogHer '13 Conference Guide
112
SEE
YOU
IN
2 01 4 !