24th March | Port Grand Karachi 26th March | Royal Palm Golf & Country Club, Lahore By Salman Abedin & Omar Abedin How to make your brand into a Workshop Overview The greatest piece of fiction written in the popular imagination is the fiction behind brands. Brands are created out of thin air, and are deeply linked with the consumer through advertising and promotion. In the multitude of brands that proliferate in the world, what is missing? Is your brand failing to make an impact with the consumer? Are the consumers rejecting your fiction? This one day workshop co-facilitated by Salman Abedin and Omar Abedin will take you through the steps of crafting your brand story. From brand personality (giving life to your brand) to brand-scape (setting it free in the world) to brand action (activating your brand), this workshop will open up the options for your brand's communication strategy to evolve in a dynamic and consistent way. Who Should Attend This workshop will be ideal for brand managers, marketing managers, creative and concept writers, design professionals, advertising client service executives, entrepreneurs, and those who want to understand the world of brands in a different light. An educator, strategist, consultant and entrepreneur with over 17 years of teaching, consulting, advertising and design experience. His last assignment was setting up the JWT Fusion for JWT in Karachi. Has been involved with Pakistan Advertisers Society to organize Digit 12 and 13 Currently is the Program Manager of Masters Program, Media Sciences Program, SZABIST. Specialty: Idea Development, Communication Strategy Salman Abedin A consultant, marketer and educator with over 20 years of corporate and training experience with MNCs in Pakistan, GCC, and North America. Certified Master Trainer by Daniel Adams Co, USA. Currently consulting with Kantar Retail and teaching at IBA and SZABIST. Specialty: Brand Equity & Brand Communication Training. Omar Abedin Register Now! Send us your Name, Designation, Organization, Mobile, Email & Postal Address to [email protected] Call for further information: Talha Shabbir +92 321 8747595 Phones: +92 21 3455 0319 & 3455 8539 Facsimile: +92 21 3455 7264 Tuition Fee PKR 14,500 10% Group Discount on 2 or more nominations from the same organization Fee includes courseware, certificate, lunch, refreshment & business networking