Fundraising workshops for Christian charities How to succeed in Legacy Fundraising Everything you need to know for starting a successful legacy giving programme for your charity. 14 September 2011 | 11:00 am - 4:00 pm Evangelical Alliance UK, London | Limited to 30 participants Recently, Tom Ahern, one of the most inspirational promoters of good practice in charity fundraising said: “A person aged 65 is far more likely to have two things a young adult won’t have: (1) enough stuff, and (2) a sense that time is running out.” Ahern is describing the Baby Boomers who make up a large portion of any charity’s database. Right now, these are the people your charity might be targeting through direct mail or online fundraising but not through legacy giving. Why? - Because when it comes to legacy giving charities tend to focus on the wrong prospects (e.g. older seniors in their 70s or 80s). Charities tend to start the legacy giving cultivation process too late. Or, they keep sending out impersonal legacy giving materials rather than talking to donors about legacy giving. By doing the wrong things, or not doing anything at all, your charity might be missing major opportunities to fund future work. So, where can a charity start to build a viable legacy giving programme? What are the key components of such a programme? What are the best practices in this field? What do you need to know to start a legacy giving programme in the next few weeks? If you are wrestling with these questions and more this workshop can help you make a fresh start in legacy giving. Come and discover the tools you need to start your legacy programme and learn how to engage with legacy prospects so that they can create lasting value for your charity. Who should attend This workshop is for CEO’s, trustees, fundraising and communications staff of Christian charities seeking to build an effective legacy programme from the ground up. Also, for stewardship advisers and church leaders who are seeking to promote legacy giving amongst their denominations, or in their local church. McConkey Johnston international UK Registration Form How to succeed in Legacy Fundraising Everything you need to know for starting a successful legacy giving programme for your charity. 14 September 2011 | 11:00 am - 4:00 pm Evangelical Alliance UK, London Key topics During four interactive sessions you will: • Discover biblical insights about legacy giving in the context of whole life stewardship. To register for this workshop: • Send the completed form and payment to the following address: McConkey • Johnston international UK 45 Maidenburgh Street, Colchester, Essex, CO1 1UB • Reserve your place by emailing: [email protected] with the contact details of the delegate and we will invoice your charity shortly. • Call Redina on: 0777 558 2696 and book your place over the phone. • Find out the latest research trends and thinking about legacy giving. Your details • Learn about the latest updates relating to legacy giving, including the new IHT rules to be introduced in the Finance Act 2011. Name • Understand the essential principles for running a successful legacy giving programme. • Learn about the goals, tools and policies you need to have in place for increasing your charity’s income through legacy gifts. Your role Organisation Address • Receive practical advice from Christian fundraisers whose charities are being intentional in promoting legacy giving. • Learn how to promote legacy giving in the context of your fundraising plan and activities. • Discover how to identify legacy prospects and cultivate relationships with them over time. • Receive guidance about dealing with donors from the pensioner community. • Get useful advice for dealing with solicitors, accountants and other advisers. Trainers Redina Kolaneci, Senior Consultant, McConkey • Johnston international, UK Redina is one of UK’s leading Christian consultants and author of ‘Why Christians Give’ – a comprehensive study of evangelical giving in Britain John Ranford Fundraising Strategy and Innovation at Bible Society (England and Wales) John is responsible for devising new strategies and fundraising products at the Bible Society. John has been actively involved in promoting legacy giving through a joint campaign of the Bible Society and several other Christian charities. Jane Whitfield Charity Law Specialist, Wellers Law Group Jane has considerable expertise in the charity sector. She is co-author of ‘Socially Responsible Investment: A Guide for Pension Schemes and Charities’ published in 2005. McConkey • Johnston international UK is a leading consultancy with offices in the USA and United Kingdom whose purpose is to help non-profit organisations to become more effective in the areas of donor relations, fundraising, marketing, management and leadership. If you would like a free exploratory discussion about how McConkey • Johnston international UK could help your charity to effectively pursue your vision please get in touch with us to arrange a meeting by calling Redina on: 0777 558 2696 or email: [email protected] Postcode Attendance fee/s One delegate: £95 per person Group bookings: £85 per person (Two or more delegates booking together) Payment method I enclose a cheque for (payable to McConkey • Johnston international UK) Please register me and invoice my charity. Refunds and cancellation policy Refunds will be issued after deducting a £20 administration fee for cancellations up to 5 days before the workshop. No refunds are available for cancellations made after 5 days before the workshop and delegates can be replaced with other members of your team at any time. McConkey Johnston international 45 Maidenburgh St, Colchester, Essex, CO1 1UB Tel: 01206 543 756 Mob: 07775 582696 www.mcconkey-johnston.co.uk UK