10 Steps to Creating a Powerful Legacy
© Copyright 2015 Melissa C. Moore
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Who? Why?
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Today’s Outline
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I have Books!
Presentation Link
Time Keeper
Background
Aha Moments
Definitions
Legacy v. Just doing the Job
The 10 Steps
Resources
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Background
• B.A. Mass Communications, University of West Georgia
• Director Communications and Public Relations, Campus
Services
• Georgia Institute of Technology (Georgia Tech)
• 13 Years a Communicator at Georgia Tech
• Two years a Communicator at State Agency
• 10 years a Communicator at Corporate (profit and non-profit)
• One Year Reporter – Daily Newspaper and Associated Press
Conference
• 10 Steps Presentation Series
• Dale Carnegie
•Present with
• NACAS and NACAS South
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Impact
Frequent Presenter
• ADD - PER
Committee Chair, Membership & Marketing
Member, Business Partner Committee – NACAS Education Board
Board Member, NACAS South President
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Aha Moments
• “A moment of sudden realization,
inspiration, insight, recognition, or
comprehension.”
• First known use – 1939
• Video <2
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Definitions
• Legacy
– a gift, something transmitted by or received
from a predecessor
– Some examples include:
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She left us a legacy of a million dollars
He left his children a legacy of love and respect
The war left a legacy of pain and suffering
Her artistic legacy lives on through her children
• Evaluate
– to judge the value or condition of (someone
or something) in a careful and thoughtful way
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Legacy v. Just doing the Job
• Type of Job
– Financial Analyst
• Routine Financial
Reports v. Creating
new data reporting
– Department Director
• Regular Department
Processes v.
Accreditation
– President
• New Student Center
– Politician
• Movie Production
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Legacy v. Just doing the Job
(cont)
• Auxiliary Services or University Professional
– Decision
– Passion
– Are we even in the picture?
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Types of Legacies
• Planned
– What is your legacy?
• Student
• Housing Director
• Accidental
(Unexpected)
• Legacy for Many
– The entire student
body
• Active
– Easily recognized by
awards
• Quiet
– Changes in Campus
Culture
• Positive
• Negative
– Parking story
• Legacy for One
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The 10 Steps
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1. Name It
• What do you want
your legacy to be?
• Give it a name.
• Is it a NACAS
legacy?
– President and
increase membership
by 100%
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2. Planet (Plan It)
Three types of
planners
– Early planners
NACAS Annual Conference
- 2015 San Antonio
- 2016 Indianapolis
- 2017 Colorado Springs
- 2018 Orlando
– Late planners
– No planners – Spur
of the Moment – By
the Seat of their
Pants
• What type are you?
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• Do you know?
2. Planet
(Plan It)
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Hopefully I still have some time left to
work on my legacy.
To date I would say:
Transforming Stamps from an average,
traditional student health service into a
modern, high tech, state-of-the art true
University Health Service.
In the past four years,
• we achieved national accreditation
for the first time,
• instituted an electronic medical
record,
• did $3+million in capital construction,
• left the USG insurance consortium
and contracted for a vastly improved
and less expensive student health
insurance policy,
• hosted the Southern College Health
Association (SCHA) annual meeting
and
• heightened our impact on wellness
across campus, the State and the
region.
Personally, I was elected SCHA
President and became the first Clinical
Professor ever at Georgia Tech. 13
2. What is your plan?
• Student Center
Professional
– Campus Programming
– The first to bring a big
name event to campus
• Communicator
– To Tell the Auxiliary
Services’ and Campus
Services’ Story
– Document it into a History
• Semester Reports
• Executive Briefings
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3. Relate It
• Legacy: how do we
relate?
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Relate It (cont)
• Who is your
audience?
• Students?
• Administrators?
• Faculty?
• Make it interesting to
your audience
• Remember to
evaluate as you go
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4. Date It
• When?
• Two years?
• When you end your
career at your
current location?
• When?
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5. Partner It
• Find a group and make
your legacy a
Partnership
• Commonalities
5. Partner It (cont)
Chancellor’s
Customer Excellence
Award
– Freshman Move-in
Team
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Housing
Police
Residence Life
Greeks
Residence Hall
Association
• Facilities
(Recycling)
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6. Project It
• Make it a Project
• Project Manager?
• Treat it the same
way
• Spreadsheet it
• Remember to
evaluate
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Explain It!
7. Explain It
• Be able to tell your
legacy
• Make It Stick
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Simple
Unexpected
Concrete
Credible
Emotional
Story
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8. Fit It
Make sure it
fits!
1. Make your Legacy
fit you
2. Are you a Financial
Person?
3. Auxiliary Services
Vice President?
4. What is your job?
5. What do you like to
do?
6. What do others see
as being you?
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9. Recognize It
• Recognize your
legacy
• Yes, you can have
more than one
Student’s Legacy
Student Legacy
Nick Selby’s
Sophomore 2013
Convocation Speech
Student’s Legacy
Confirmed
Student’s Legacy
Confirmed
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10. Tip It!
10. Tip It
• When does your
legacy tip?
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Recognition
Awards
Document
Publication
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The 10 Steps
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Name It
Planet (Plan It)
Relate It
Date It
Partner It
6. Project It
7. Explain It
8. Fit It
9. Recognize It
10.Tip It
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Your Footprint
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Planned Legacy
• Planned: The 10
Steps
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Name It
Planet (Plan It)
Relate It
Date It
Partner It
Project It
Explain It
Fit It
9. Name It
10. Tip It
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Legacies
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Resources
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Merriam-Webster.com
Google Images – google.com – images
www.glogster.com
The Tipping Point by Malcolm Gladwell
Made to Stick by Chip Heath & Dan
Heath
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Melissa C. Moore
• [email protected]
• ImportantStuff.gatech.edu
• Facebook.com – Campus Services
at Georgia Tech
• 404-894-4990
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© Copyright 2014 Melissa C. Moore
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