1. business and industrial
2. advertising and marketing
3. telemarketing

Short
and
Cuts
-Making
Money
Methods
HOW of
handle
to
lists
in the
names
accounting,
and
shipping
office
ments
depart-
payroll,
general
of
business.
any
The
actual
methods
512
managers
in
reduced
of
239
that have
lines of business
routine, saved
increased
money,
The
vertising,
ad-
Add
aph
sales
Company
u
901-91
1
West
Van
Chicago
Buren
Street
"
Copyright
1910
The
Addressograph
by
Company
H
CONTENTS
PART
HOW
TO
I
COMPILE
A
MAILING
LIST
Chapter
I.
Page
Possibilities of
II.
How
to Make
III.
How
to
Getting Business
Lists
Up Prospects'
Compile Customers'
PART
IV.
How
to Make
V.
How
to Correct
VI.
How
to Use
Up
VIII.
and
Arrange Lists
IX
How
35
....
45
and
Prospects'
Customers'
Lists
.
IN
THE
MONEY
Regular Statements
61
Statements
and
66
.
Public
53.
III
SpecialSystems for Rendering
Bills
29
Lists
GETTING
to Make
Lists
LISTS
PART
How
15
II
HANDLING
VII.
by
Circular-
UtilityCompanies Handle
ments
State-
74
3
Of
1 "*? ^i
Q
CONTENTS
4
PART
HANDLING
THE
PAY
IV
ROLL
MISCELLANEOUS
AND
LISTS
X.
How
to
Up
Make
Handle
and
a
Pay
Roll
81
.
XI.
How
to
Stockholders'
Handle
.
Lists
86
....
XII.
Xin.
Making
Special
Up
Factory
for
Uses
the
Records
90
Addressograph
96
....
PART
SPECIAL
XIV.
XV.
APPLIANCES
Operating
Special
V
the
Attachments
FOR
LISTS
SPECIAL
Addressograph
for
107
Special
Work
112
.
XVI.
Addressograph
Index
Equipment
.
.
115
122
OFTHE
V\
UNIVERSITY
OF
THE
TRAIL
BLAZED
night
ONE
pasture
woods
little calf broke
a
and
scampered through
the river bank
beyond.
all animals, he
picked
to
like
he
As
course.
straight
path in the leaves.
In the
of
out
kicked
he
ran,
earlymorning his mother
a
the
stinctivel
Inthe
a
up
missed him.
Frantic she broke
through the crude fence and
followed,widening the path with her flat nose,
and marking it with her sharphoofs.
When
man
a
horseback
on
drew
path was
quite plain. He thought
cut
through the woods, and turned
near,
it
the
short
a
from
the
road.
And
it was
short
a
up with weeds.
grew
the woods
blazed
"
became
"
a
is the
np^HIS
cut.
The
by
great
a
The
winding road
paththrough
straight
calf,a
a
man
horse-
highway.
historyof
a
America
metropolisof
and
cow
diagonalstreet
"
short
a
cut
in
a
that
has saved millions of steps in the heart of a business
city. It is also the historyof the world.
We
continue
some
When
short
to
take the
shows
us
they prove
to
one
cut
"
we
long road around
how
us
take it.
to
cut
that the
new
across
way
until
lots.
is a
6
THE
You
TRAIL
BLAZED
longer walk a mile to talk to your
friend Jones. The
telephonehas brought him
close to you
desk.
You
as
no
as
longer
your
three business letters a day with
scrawl two
or
ink.
and
A
girl and a typewriter turn
pen
out
fifty.
no
^TPHESE
merely
are
business that have
book
made
"
It tells how
to
"
in
this
bigger
you
proves to you another.
and better work
how
more
short cuts
of the
two
to
do
and make
save
money.
Chapter by chapter this
detail how
making
and
business
book
in every
office records
saving
build
are
trade
new
exactlyhow
by
saving money
and
and
to
line
are
their statements,
pay
lists. How
customers
making
handle
money
lists of
rolls,
they
it is
wherever
hundreds
of
names,
thousands.
or
r
men
business
also describes for you
men
necessary
these
in
you
customers.
properly handling
are
line of
every
how
money,
hold old
This
in
men
shows
book
I
VHIS
book
money
method
cut
for you,
going
to
because
make
every
and
save
idea, plan,
system which it describes is a short
that has been tried and proved by successful
business
and
is
men.
TO
HOW
A
COMPILE
LIST
MAILING
Chapter I
Possibilities
FEW
A
of
years
southern
Getting
the
ago
Illinois
Business
biggest
burned
to
cularizing
Cir-
by
retail
the
store
in
foundations
early morning fire. At six o'clock the owner's
fire insurance
a
only tangible asset was
policy representing
about
eighty [percent of his merchandise
And
the spring season
vertising
loss.
had justopened. His adthe last employee to clasp his limp
man
was
hand, as he stood dejected before the ruins.
"This
is not a funeral, Mr.
Wilson," he said. "Just
because
burned
we're
we
out
are
not
going to rub the
in
an
ashes
in
our
story in
every
night,but
"In
are
we
that
hair.
The
home
will beat
in
evening
the
them
papers
county
to
printingshop across
grinding out our
story of
will
before
tell this
tomorrow
it.
the
this
street, two
fire
at
presses
the
rate
COMPILING
8
thousand
of two
safe
have
the
lists, and
the
in
be
will
store
if
week,
twenty-fourhours
The
made
owner
telegraphblanks.
for
the
know
store
for
in
open
Within
The
county swarmed
the
hole
in
the
ground
"
the
and
to
biggest
within
and
barn
a
it
hour
at
son
per-
business
:
an
into
work
at
had
he
end
of
city to
buy of
see
work
request
a
was
cated
dupli-
the
doing
crudely,but effectively,
was
weekx
business.
charred
the
the
store, game
have
would
mally
dis-
others
enough to bid for trade when
acknowledged defeat.
The
was
repeatedeach week, and
circularizing
the season
totaled a fifty
was
over, the books
per
increase
of
business.
the
cularizing,
and
crease
Your
But
added
setting. This
within
more
for
it.
Nor
will
that
services
will
you
quality and
on
not
cash
the
golden sound
of
his
asked
and
goods
but,
unless
hearing
of
tance,
dis-
talks
Your
business
them, you
prospect hears
some
trade
money
in
your
drawer.
But
to
hear
money.
marvels
be
may
lurid
not
have
their
get
price
had
he
within
are
in-
such
no
themselves,
for
cent
regained his
may
individuals
oratory, but, unless
will not
You
you.
shout
interested
some
if
week
a
cir*
Audience
needs
have
not
cent
this
fiftyper
Have
expansion
wheu
it.
Must
would
man
this
fiftyto
Talks
business
your
and
another
Business
continuing
retained
has
store
since
By
the
as
their
that
ready
spring orders, and
his
clerks
day."
comment
a single
a
soon
night, every
tomorrow
and
open
have
to
we
of
score
will
county
As
hour.
an
a
by
LIST
MAILING
letters
cools, we'll
on
a
A
you
sell and
profit. And
know
this.
collect the
you
know
You
money
that
know
that
your
is the foundation
this double
ability
of
your
transaction
"
BUSINESS
GETTING
old
as
place with
as
one
this is the
you
Gettingin
have
get in touch
to
buy your product or
are
problem. There
with
the
built up
must
Among
that
is
and
salesmen
been
yet
to
to
ways
go
way,
but
usuallyuse both
advertisingmen,
The
born.
and
expands when
publicity.
Of
the two
business
after
man's
business
"
the
well balanced
nourished
kinds
tution
insti-
and
salesman
advertising.
it is a proved principle
fcannot profitby advertising
which
commercial
should
pensive;
advertising.The first is exhave
inexpensive. Big successes
manufacturer, wholesaler,
retailer,banker, professionalman
the
who
with
in each
be
sell it.
individuals
service is every
two
tell
can
you
sell and
house,
ware-
a
Customers
Prospective
with
your
second
business
a
with
that
so
to
many
growth, and
business
factory,construct
a
something
Touch
as
take
abilityto find and
Your
salesmen, advertise"
hire
How
build
you
to
with
but
hundred,
a
9
intended
is not
"
limit of your
only
reason
world
nor
man,
is the
sell them
commerce
reach.
profitably
can
you
the
of
the world
as
CIRCULAR
BY
of
in
every
person
social
world
and
grows
est
by well planned and hon"
advertising direct
"
and
indirect
the
always the most effective. When
auctioneer
and
flagsyour attention with a red banner
a loud
bell,he is simply making a direct appeal to everyone
and
This is direct advertising,
passing his store.
far more
effective than if he had pinned his faith entirely
"
the
direct is
advertisement
newspaper
missed, and few read.
on
which
a
And
miss
you
it is the
magazine
cannot
uniformed
your
desk
very
with
same
or
well
overlook
morning.
letter.
would
have
you
may
While
display advertisements,
newspaper
representativeof
every
a
many
the letter which
the
Government
It makes
a
direct
a
gray
lays on
appeal.
COMPILING
A
MAILING
LIST
GETTING
CIRCULAR
BY
BUSINESS
n
expensive salesman cools his heels in the
outer
office,
your letter slipsthrough the glassdoors and
Today,
gets as close to your prospect as his desk.
have
been built
of the biggestbusiness
some
successes
supplementary
up with a red stamp and the intelligent
While
your
sellingforce, and
efforts of the
This
something
is
man's
days, a
he
persons
kinds
tising.
of adver-
of business
having
sell.
to
In the old
few
kind
of every
true
other
business
was
limited
by the
personally
his representatives
could
and
development of transportation
and communication
has been wholly responsible
for the creation
of the mammoth
businesses of today.
With
the
letters which
bear
signs of a personally
in
come
dictated
The
with.
contact
manufacturer,
communication,
retailer and
business
every
and
out
broaden
appliances for making
less expensive.
With
Made
Which
Invention
machines
for
the business
letters,
of letters and
he
send
before
had
facilities for
with
grow
of
man
them
never
has
man
his
wholesaler,
been
able
to
development
easier and
circularizing
every
Practicable
Circularizing
producing
able to turn
was
to
facsimile
typewritten
out
thousands
prospectivecustomers
known.
But
while
he
whom
had
the
of letters,
he found
writing largequantities
hampered by the necessityof expensively
in and
addressing his letters with typewriters.
filling
invention
and
The
perfectionof the Addressograph
made
solved these difficulties and
circularizing
easy
that
and
the
i
n
so
inexpensive, fact,
Addressograph
easy
has been directly
for
responsible a nation-wide increase
in circularizing,
and a correspondingincrease in profits
he
that
was
"
for
these
A
From
firms.
wanted
Chicago manufacturer
he compiled a
the rating books
more
list of
dealers.
the best
%
retailers in the
he
A
COMPILING
12
showed
these
with
trade
four
retailers how
his
local
he
would
had
he
states
the
at
secured
next
four
in
He
sixty
of
cost
them
the
expense
spring
per
of
of
this manufacturer
year
other states.
son
sea-
four
in
dollars
one
faith
his
accounts
new
which
samples
proved
of
five
their
up
with
matter
sent
end
the
daily hotel
average
The
record
At
build
advertising and
inspection,and
total
a
would
printed
them.
product for
product.
his
in
furnish
he
six letters
With
newspaper
specialdisplays and
his
LIST
adjoiningstates.
the
of
MAILING
dealer
his
"
men.
sales-
bettered
this
Ways of Reaching ProspectiveCustomers
A
largermanufacturer
his business
campaign
follow-up
was
broadcast
his
wanted
with
him
handle
to
lists
trade, and
began
with
to
lever, the
of
the
listed
the
current
his
letter
quent
subse-
created
been
the
jobbers he
turn
supplied
price the
that
were
jobber, and
manufacturer
manufacturer
advertisements
manufacturer
placing his product
The
had
to
product. They in
of their ledger customers
in the retail
complete. As the consumer
cycle was
the product,the retailer received letters
supplies. Orders
sent
demand
his
quantitiesand
were
the
publicity,he
proofpages
from
blanks
what
the
demand
to
national
a
After
success.
by
spread
to
field,and second
the general magazines his circular
the most
important factor in his
into
in
wanted
in Baltimore
in
in
every
holds
now
and
and
statingwhen,
retailer would
sent
with
six
the
to
order
his
secure
manufacturer
this demand
as
succeeded
months
localityhe
had
the
almost
market
at
a
in
selected.
solely
by regularly furnishingthe jobbers with
lists of their
retailers
who
ceased
his
By
jobber
article.
nearest
have
not
yet put in, or
urging
this
the
have
retailers
manufacturer
buy
to
is
of
using
the
constantly
GETTING
keeping
his
the
of
eyes
solely by
In
the
BUSINESS
product
the
New
and
and
he
secured
began
mail
chief
When
and
the
the
a
he
of
done
almost
is
took
over
cleaning
he
whom
their
them.
had
sold
retail
tomers
cus-
At
the
end
sold
by mail two hundred
day
compound
packages. To-
his
order
danger
business
clouds
the
in
this
booklet
at
and
which
the
quick
tided
itself
over
least inconvenience
business
panic
western
a
with
product
one
of
bank
tised
adver-
twenty-fivedollar certificate,
six
every
with
months.
bank
the
depressionwith
was
were
1907
requests
soliciting
necessityof saving
the
of any
of
letters
told of the
their
end
and
of the
horizon,
newspapers
was
This
before
unknown
lists of
had
of
desirability
redeemable
funds
counters
agent
circularize
to
justslippingabove
for
*3
asset.
the
in
manufacturer's
a
fifty gross
is his
this
an
rights for
From
jobbers to
weeks
his
dealers'
And
consumer.
York
eastern
three
the
on
CIRCULAR
letters.
compound.
bags,
paper
of
BY
the
The
sponse
re-
easilysecured
probably the
financial
house
in the
secured
entirely by
try.
coun-
letter.
And
now
its
savings
clerks
bank
a
and
merely
are
sell
the
over
with
letter
transaction
selling
the
this
in
business
circular
This
the
which
doesn't
get
letters,
to
on
basket
insurance.
stay
friend
personal
does
$50,000
letters
a
to
mailed
clear,
side
I
to
and
magic
wand
that
personal
to
another.
Only
so
and
with
distinct.
waste
dress
and
your
from
chine
ma-
this
letters
graph
Addresso-
The
a
one
addressing
one
prints
"
your
from
effect.
it
waste
carry
the
give
will
"
and
And
must
lar
circu-
the
communication
because
sharp
The
into
have
must
money.
read.
is
goods.
desk,
like
world
make
it
money.
the
the
to
if
"
your
You,
men
"
sells
our
of
a
ledger.
unopened
of
reduced
transposed
your
purpose
any
size
and
one
responds
have
you
licated
dupWhen
Brown
business
toss
top
and
of
and
be
can
businesses.
terms,
letter
that
check,
typewritten
this
style
is
is
Addressograph
"
which
signed
They
of
desired
telephone
and
basket
the
the
for
only
you
appearance
thousand
a
chapter
letter
is
business
six
facts
by
profit
in
dozen
lowest
its
the
to
are
The
of
result
half
a
to
cost
men
over,
added
just
has
a
a
beaten
Jones
your
as
LIST
mechanics.
and
you
MAILING
Duluth
in
accounts
These
to
A
COMPILING
i4
type"
printing
writer
typesurface
Chapter II
How
the
FOR
his
of
wants
broaden
Prospects'
markets
He
and
out
the
his
sell
few
a
But
his
real
are
names
and
is
most
if he
households
house-to-house
and
a
vass
can-
addresses
natural
of
of
radius
zone.
as
soon
wholesaler
himself
and
more
the
possible prospects within
trade
the
their first names,
neighborhood, a morning's
will supply him
with the names
all
calls
familiarly
by
the
over
distribution
store,
corner
Lists
groceries
his
in
a
the
problem.
daily customers
to
Up
who
man
of
counter
simple
Make
to
from
as
or
a
this
becomes
man
manufacturer,
personal
contact
he
with
big store owner,
gradually removes
a
the
consumer,
and
becomes
a
big distribution of goods or services
who
problem. In addition to sellingthe customers
already on his books, he must
constantly seek the
of prospective buyers, and
with
his salesmen
them
best
serve
advertising,show
why he can
them.
first and
How
one
to
of
secure
the
the
best
list of
biggest problems
prospects is the
of
selling.
A
COMPILING
16
MAILING
LIST
marketing of goods or services there are almost
distribution
always three steps; production,wholesale
the
business
and
is
retailing.Occasionally, when
small, these steps are performed by the same
person,
who
manufacturer, middleman
successivelybecomes
In the
cycleof trade has divided businesses
into four natural classes: (i) the manufacturer, who sells
saler,
to the wholesaler,or direct to the retailer;(2) the wholeand
This
retailer.
who
sells
stapleand
(3) the retailer,who
manufacturer
And
consumer.
so
There
man
just
differ their methods
Four
the
sells to the
for
four
general sources
of
(4) the
sells
direct
the
to
of Prospects
The
needs.
of
for
information
prospects, and
lists of
emphasizes the importance
they best fit his
Rating books
and
differ,
sellingmethods
securinglists of prospects.
of Names
compiling
consumer,
to
their
as
Sources
are
retailer;
who
wholesaler
or
the
generallines
the
business
of these
four
according as
are:
general sources
Directories
Solicitation and
records
house
Specialmethods.
The
manufacturer
or
dealers
on
can
select
the
in
draws
on
first three.
the
and
name
salers
up his lists of wholeall four of these, but principally
making
From
the
address
of
rating books
he
responsible
every
wholesaler,not only in this country, but in all others
for which
rating books are published. If he does not
for so
select his territory
care
large a list he can
and
.concentrate
his
efforts
on
a
smaller
group
of
prospects.
After
the manufacturer
of his list from
limited
the
has
made
up the backbone
will find that the necessarily
this source, he
classification of businesses
rating books
will not
show
specifically
as
grouped
certain
in
firms
COMPILING
A
MAILING
LIST
"3
ii
It
Ii
H
MAKING
In order
to
LISTS
PROSPECTS'
UP
19
compel salesmen
houses
date, many
oblige their
make
a
daily report, somewhat
such
secure
list and
a
to
keep it up
representativesto
manufacturer.
used
These
eastern
like one
by an
lists are arranged by towns
accordingto the salesman's
in the
and
route
by prospects'names
alphabetically
of his
addition
to
In
town.
reporting the amount
sale to each, he is required to enter
any change in
to
address, and
for
is reserved
The
concerns.
new
stating why
he
for "remarks"
space
did
not
sell
particular
persons.
into
Turning Prospects
it,it is turned
the list.
Prospects who
in
the
of address
entered
proper file.
method
Another
have
the clerk
on
which
new
tion
informa-
charge of
in
sold
been
file. New
customers'
are
to
over
the desired
is transferred
their card
and
secured
has
he
When
manager.
from
of sales for the sales
barometer
dailyreport is a
This
Customers
are
now
tomers
cus-
to its proper
position
changes
naijaes and
cards and put in
manufacturers
and
the
salers
whole-
sell direct to the conthose who
sumer
especially
of prospects is through
for securingnames
use
in trade papers and in the generalmagazines.
advertising
afford the general publicity,
For manufacturers
who can
of the most
this is one
for securing
methods
satisfactory
and
"
"
The
names.
the
up
advertisement
to
The
the
the
fact that, the
the
is
advertiser
wholesaler
consumer
and
includes
his list may
he is much
be
to
turn
sellingto
of his interest.
it into
In
the
than
more
largerthan
closer
to
his
first
a
make
to
a
up
step
a
place, his
dozen
The
nearer
list than
territory
states, and
that of the
trade.
It is then
order.
an
the retailer is
finds it easier
manufacturer.
seldom
proof
voluntarilyanswers
person
while
manufacturer,
rating books,
COMPILING
20
A
and his
directories,
about
the
same
inasmuch
as
directories to
using them
keep their
A
with
in
names
his lists from
his
from
wholesale
house
the
person
mation
personalinfor-
letters, and
and
salesmen
retail dealers'
the
reports of
occasional
date,the
listsstrictly
up to
correct
must
the
furnish him
salesmen
But
as
they do the manufacturer.
way
it is impossible for the ratingagenciesand
secured
from
LIST
MAILING
sociations.
as-
co-operates with its dealers
which
their
consumers'
a
secures
advertising,
mailing list
by offeringto help the individual dealers with letters
with the names
to their trade,if they will furnish them
of persons
who
have
When
purchased at their stores.
a
new
was
City,
organized in Kansas
grain company
it had no idea where to secure
a list of grain dealers and
ters
buyers. A plan was
finallyhit upon and circular letwere
immediately sent to all the station agents of
railroads leading into Kansas
closed,
enCity. Blanks were
in
and
if the
agent would
these the
list on
names
was
prominent local dealers and shippers,he
Hide
promised a useful novelty for his trouble.
and
wool
of all the most
commission
the
usually paying
In
built
a
similar
man
young
him
if he
in
a
way,
each
country bank
list. Letters
of
would
When
a
these lists are
business
conservative
and
corrected
for
the
list is sent
to
to
cross
mail
ever
at
off
names
these
sent
friend
the various
bank
in
written
each
pays
they are
in each
to
a
of
one
dred
hun-
twenty-five
returned
to
these towns,
Finally,
desirability.
postmasters, asking them
who
of persons
"It
Pennsylvania
were
For
spellingand
offices.
in
surrounding towns, asking
of
evening listingnames
the
spend one
prospectivedepositorsin his town.
names
finally
accepted,the
cents.
this scheme,
agent well for his trouble.
valuable
a
up
also used
have
men
is
the
do
not
best
did," says the cashier of this bank.
receive
their
advertisingI
MAKING
Small
lists by
bankers
town
the
as
have
These
built
also
farmers
procuringlists of
routes.
LISTS
PROSPECTS'
UP
postmaster is not allowed
to
valuable
up
livery
the rural free de-
on
from
secured
are
21
carriers
the
this information.
giveout
Because
how
know
the average dealer does not
circularize his prospects, the manufacturer
to
saler
whole-
and
and more
sellingdirectlyto him realizes more
the positivenecessityof stepping in, and with circular
to the dealer's store.
campaigns drawing the consumer
and
Blanks
forms
listed all of
would
his best
like to sell.
These
prospects he
immediately set
are
can
SecuringNames
in
the
by
list himself
of
means
such
his
dealer
local
through
and
associations
other
special
by
as
this
ing
prepar-
advertising,
furnished
clubs, and
commercial
methods
In
applicableto
are
business.
A
paint
list
Various
number
by
cash
of
secured
manufacturer
the
offered
were
dealer
manufacturer's
names
country.
of persons
returns
The
were
paint
livest L'st of prospects
whose
it
was
uable
val-
immensely
an
the
advertising in
prizes
Enormous
the
either
"
the
"show"
to
difficulty
dealers.
his
telephone directories,lists
by merchants'
by
where
has
wholesaler
or
lists from
proper
it is advisable
the
persons
booklets
by Advertising
of Prospects
manufacturer
securingthe
case,
the
it in his town.
secure
Often
on
up
from
these
that time
Addressograph. And
are
continually receivingcircular letters and
describingthe article and tellingthe consumer
he
are
turer
to the manufac-
returned
are
these
on
the
and
customers
wholesaler,and
or
dealer,and
the
sent
are
local
to
with
houses
secured
manufacturer
newspapers.
nishing
the boys fur-
the
greatest:
needed
from
ing.
paint-
all
secured
possibleto get.
over
the
Similar
A
COMPILING
22
LIST
and
turers
manufacup by wholesalers
specializedarticles by appealing to women
built
been
lists have
of
with
children
and
MAILING
kinds
various
of
guessingand
ing
draw-
contests.
retailer,which
The
means
business
every
the consumer,
goods or
the rating books- for making up
his
use
direct
services
cityand country
own
mailing list. The
constitute
and
The
rated.
not
are
to
lists
first
are
Value
names.
for
on
postage
sure
these
of
retailers
theatre
and
high
be
class
taken
spend
to
be
must
you
to
city and
prospects for the
retailer.
largercities
can
of
The
two
cents
tain
Cer-
progressive
Blue
books
enough to
always valuable
are
merchant
only use
course
the
in
reasonably
articles and
telephones
phone
tele-
their trade.
secure
make
residence
maintain
of
chance
from
intend
persons
Name
up their lists from
registers. Persons
prosperous
managers
social
a
of Each
should
care
If you
have
that you
for his
sources
salesmen
advertising,
compiled
directories,
great
selection of
his
the others.
are
Determiningthe
When
viduals
list,for indi-
telephone directories
local
His
seldom
can
sells within
other
to
city and
local
specialplans
look
must
source.
one
who
man
selling
in
a
the
urbs
sub-
list of those
in his immediate
territory.
A
Chicago neighborhood bank made
residingwithin a radius of ten
persons
blocks.
of the
having savings
persons
names
These
accounts.
and
streets
each
on
from
persons
classified in
were
Clerks
numbers.
street, and
of all houses
139
if he
secured
were
blank
up
then
cards
card
a
took
filled in
a
list of
Some
file
by
the
cards
the
addresses
for
ters
Letthey did not have names.
the person
then addressed, "To
were
residingat
letter told the reader
that
Mulberry St." The
or
she
for which
would
fillout
the
enclosed
blank
and
pre-
MAKING
sent
it at the
bank, a
Within
them.
handsome
23
be
would
souvenir
this bank
days
ten
LISTS
PROSPECTS'
UP
the
secured
given
correct
eightyper cent of all the
whom
from
they could naturally expect patronage.
persons
for securinga list of prosAn
easier method
pects
the precinctregisin the neighborhoodis to copy
tration
lists. The
larger cities print these, and you
and
names
could
of
addresses
secure
a
copy
over
from
alderman.
your
Many banks print their deposit and
slipsso that every person doing business
compelled to
A
small
county
heads
bank
in
his
a
valuable
families, livingin
villagesin the northeastern
An
enterprisingbank
names
birth
of the
in
and
name
address
Hanover, Kansas,
records
tax
of
leave
them
is
with the bank.
secured
from
the
2,850 names
eight townships
part of the
in
with
the
list of
Kansas
From
unique way.
the
records,this bank secures
a
has
withdrawal
the
names
of
and
county.
City
secures
its
daily newspaper
and
addresses
a letter advising
proud parents. After dispatching
the opening of an account
in the child's name,
the parents'
into
fileof
which
has
name
a special
prospects
goes
proved one of the most valuable in this institution. A
A
COMPILING
24
Joseph furniture store
presentingeach addition
MAILING
St.
bank
better
by
family with a teething
has a monopoly on the
the
this store
It is said that
ring.
the
goes
to
LIST
one
baby carriage trade.
retail
Many
have
stores
A
through their deliverymen.
secured
list of
a
weeks.
four
had
rural mail
Oklahoma,
Norman,
the
rely on
to
in this way
names
10,000
In
compiled valuable lists
Minneapolis house easily
trade
country
in less that
store
a
hired
a
which
substitute
of Norman
route
out
every
of the mother
of every household.
the name
and secure
have
could
merchant
This
more
easily secured the
men
on
man
to
these
routes
that
knew
should
he
letters
these
to
is
the
as
families
each
revises
average
that his letters
sure
are
The
7,500.
his tripsevery six months
carrier makes
mail
Consequently
J. W. Smith, but to
appeals to her. He has
only 1,500 buyers, but
not
of the supplies
Mrs.
this
and,
them.
rural
to
list.
route
he
rolls,but
tax
to
the merchant
to
county
appeal
And
names,
the
buy three-fourths
not
Smith.
Mary
of
sent
are
from
women
the
as
cover
The
his
Mrs.
1,500
five persons,
appealing,
substitute
and
oughly
thor-
letters and
illustrated circulars go out every Saturday morning,
receive the best attention on Sunday.
that they may
Points
"The
this
in Favor
fellow
merchant,
about
your
weeks
tillnext
and
a
you
the
Circular
Advertising
everlastingly
pegging," writes
fellow
this week
who
and
wins.
tell them
Tell
every
them
two
fall and
share
if you don't get results all along
in the fall I'll pay the bill. When
letters
and
circulars
your
competitor
slowly,surelyand silently
pullinghis trade to your shop, and he does not realize
it until it is too late.
Newspapers are good, of course,
of doing it."
but we
lean to the circular way
is
none
the
out
is
"is
goods
double
send
who
of
so
wiser,but
you
are
COMPILING
26
which
businesses
and
A
MAILING
LIST
constantlychanging,cannot be
guaranteed to be so nearlycorrect.
The
manufacturer
or
wholesaler, sellingdirect to
is constantly
the consumer,
becoming one of the biggest
has become
factors in merchandising. He
the long
And
retailer.
distance
are
his
entire
has
success
been
of a carefully
built up through his circularizing
prepared
list of prospects. There
two
classes of these merare
chants:
the
first,
a
manufacturer
specialized
product or
direct
service
and, second, the manufacturer
general products to
more
The
Value
These
order
mail
of
houses
lists of millions of
lists has
taken
gradually
build
up
in trade.
The
big
valuations
set
dollars,for the making
of
business
potentialbusiness
in
mail-order
The
Chicago
years
represents much
to
Mailing List
their stock
are
careful
their
lists almost
the
most
effective
work.
the
in
their
on
of these
up
Each
name
past, and
greater
the future.
manufacturers
up
sells
consumer.
merchants
lists which
immense
or
the
who
the consumer,
sells
wholesaler who
Accurate
of an
mail-order
wholesaler
or
and
wholesalers build
exclusivelyfrom two sources:
advertisingand various specialdirectories. Through
long years of experience,advertisinghas proved to be
When
this is
considered:
done,
the
means
two
for
securing lists of
factors
must
be
medium,
advertising
carefully
very
and
names.
the
tising
adver-
copy.
The
mail
order
house
which
sells
mostly
to
mers,
far-
advertises
exclusively in the farm
papers
which circularize entirely
in the rural districts. Houses
for special purposes
advertise exsellingspecialties
clusively
in the
magazines and
papers
which
go
particularclasses which it is desired to reach.
goods and appliances, attractive only to
to
the
hold
Housewomen,
MAKING
LISTS
PROSPECTS'
UP
27
in women's
solely"
zines.
magacharacter
Articles of a more
are
given
general
publicityin the generalmagazines.
in this way, lies
The
advantage of securingnames
in
advertised
pictured and
are
the
fact
eliminated
by
and, second,
that
interested
all
are
them
on
will
answer
ments.
advertise-
your
prospects and
live
must
you
follow-upcampaign of letters
your
describingwhat
specifically
booklets
and
first
are
mediums,
advertising
automaticallyeliminated by the fact
are
These
concentrate
prospects
the selection of class
those
only
uninterested
the
that
have
you
to
sell.
The
bulk
of the
which
names
amplifiedby
advertisingare
such
directories,
secured
are
compiled from special
society,lodge, trade
names
as
grange,
directories. Manufacturers
professional
and
of
used by
specialties
and
lodge secretaries,
valuable,for
and
a
of
needs
of their
is in need
of
these
to
names
furniture
has
about
are
each
the
to
methods
buyers are as
conjure, but
and
must
securing names
ingenious and varied
be
these make
are
certain
Your
of
as
mind
the
its selection for your
up
business
List
prospective
fundamental
recognizedin making
simple operation.
tractive
usuallyat-
information.
for
there
married.
be
is
name
the Highest Efficiency
Getting
from
which
secured
also be
can
built up a valuable list
clergymen and county clerks,the
house
by securingthrough
of young
names
couples who
A fee of twenty-five
for
cents
out
enough to draw
The
article,
by
specialplans adapted to suit the particular
For
business.
instance, a Pennsylvania
your
order
mail
trades,professions,
various
prospectiveprospect.
Additional
means
person
every
salers
whole-
or
find these lists particularly
on,
so
through
can
principles
such
a
a
list,
tively
compara-
A
COMPILING
28
If
profit,
middleman's
a
another
to
your
you
list
down
and
such
to
than
large
a
worked.
the
select.
matter
end
as
of
Assure
of
cream
Make
each
the
filled
the
each
name
month
to
settle
that
that
his
each
account.
your
Keep
know
you
small,
and
your
list
to
of
rect
cor-
more
errors
your
comes
A
much
Weigh
on
who
customer
with
yourself
trade.
is
appeals
needs.
it.
list
with
suggestive
your
from
returns
one
is
basis
hammered
constantly
it
to
working
a
highest
getting
are
adapt
can
you
want
you
which
unless
buyers,
to
concerned
business
a
sumer,
con-
limited
only
be
not
by
of
which
plan
need
imate
legit-
the
to
are
These
buyers.
you
group
it
purchasers
employed
methods
the
a
and
reach,
to
of
class
definite
the
getting
retailing
or
prospective
your
LIST
something,
making
are
you
MAILING
as
list
ductive
proferently
indif-
sents
repre-
name
you
personal
office
at
a
the
III
Chapter
How
a
the
into
GO
have
them
listed
this
isn't
a
Nine
in
It
of
business
the
entire
must
go
to
copy
the
name
The
the
he
wants
refer
he
to
of
his
of
a
for
and
a
very
them
communications
tomers
cus-
customer
a
of
kind,
any
and
records
send
or
he
laboriously
address.
man
has
found
that
additional
classification,use
from
"I
record.
expenditure, he can
these names
and
addresses
onto
speciallyprinted
loose
or
leaves,and by filingthem in any desired
only
has
will say,
kind
communication
exceptional business
small
if he
collectingelements
some
awkward
and
him
addresses
have
to
a
those
manufacturer,
ten
selling and
he
number
in
and
demand
time
Every
times
names
because
the
ledgers and sales slips." But
is simply a cumbersome
method
my
list.
the
keeping
Lists
average
ask
retailer, and
or
list.
Customers'
of
office
wholesaler,
customers'
of
Compile
to
them
for
constant
inexpensively send
which
all
businesses
out
easy
the
for
copy
cards
way
reference,
periodical
demand.
COMPILING
A
MAILING
LIST
If
11
II
3"
i'.l
LISTS
CUSTOMERS'
businesses
Many
in
keeping
are
ledger cards,
customers'
ruled
31
their entire
and
ledger sheet,so that when a customer's
to, the history of all dealings between
house
are
the
on
convenientlyuse
one
a
card.
spaced
of this
like
a
card is referred
and
customer
that
Businesses
card record
records
not
can
kind, but
want
a
for reference
card
in4ex
of
have
found
their desire
customers
than
more
only,
purposes
realized in the Ad-
dressograph card indexes.
The
printingplate which is used in the Addressograph, and a card slipcontainingthe customer's name,
and
for
address
special reference purposes,
space
contained
are
desired
in
in
way
one
the
frame.
cabinet
These,
filed
which
drawers
the
Addressograph, at once
give the user
file and printingplatesof customers.
The
daily,the second stands ready to be used at
a
in
go with
reference
firsthe
a
any
uses
moment's
notice.
Your
Classifying
Customers
are
of two
Retail Customers
classes : the cash
customer
who
for cash,and the credit customer
who
buys intermittently
and pays his bills at
less consistently,
or
buys more
first is typical of the retail
regular intervals. The
of retailing
store.
The second is typical
and every other
line of business.
And
of
according to your method
conducting yours, you must keep these two classes of
in mind
when
customers
making up your list.
If you
cash business,you will
are
doing a strictly
have to adopt about the same
of compiling your
means
list of customers
in the preparationof a prospect
as
list. On
the other hand, if you are
conducting any
kind of a credit business,it will be a simple matter
to
for your ledgerswill giveyou the information.
compile a list,
and
a
The
credit lists of manufacturers
good
share
of retailers constitute
and
wholesalers
customers'
lists.
A
COMPILING
32
Your
When
methods
index
of
method
of
because
when
should
be
the
to
also
use
is
the
as
same
important
customers, their address
prospects become
can
card
the
prospects,
This
names.
accompany
transferred
of
one
rectories
di-
backbone
the
of
names
part, you
filingcustomers'
plates, which
graph,
adopted
filingyour
in the next
described
have
you
and
rating books
prospect list,will form
the
of this list.
LIST
like the
ledger accounts,
for
MAILING
card
the
index
Addressoout
file with-
customers'
alteration.
The
to
with
business
outside
go
its
and
cash
a
ledgers for
its
credit trade will have
of
names
customers.
Although the banker, real estate and insurance
agent,
tell
that
retailer
and ordinary
laundry man
may
you
he
all of
knows
his
customers,
he
would
experience
correct
mailing
considerable
in making up a
difficulty
and
His
list from
ledger accounts, alone.
memory
seldom
street
give him
personal knowledge would
often
show
would
numbers, and old ledger accounts
old addresses and
no
longerlivingin the local
persons
business man's
territory.Consequently, not only the
saler
wholethe big manufacturer
and
local retailer,but
also should
before
verifytheir lists of customers
making up a final list. The local business can verify
its record
city and
The
of customers
card index
from
the latest issue of the local
telephone directories.
retail store doing a credit,cash
business, should
up
with
make
these
of customers.
The
the
ledger, but
and addresses
the
of the other two
three
and
divisions
first will be
C.
in
O.
D.
their
easilymade
securing of proper names
will requiremore
ingenious
methods.
GettingNames
A
store
of trade
in
made
sellingto these three classes
compilation easy by a simple system.
Baltimore
its
Through Employees
A
COMPILING
34
first
side
of
ticket
and
alphabetically
next
season
of
this
and
drifted
to
mail
by
we
mail.
the
stores,
other
size
of
might
it
for
"
style
has
file.
The
the
up
send
many
otherwise
have
built
listed
owners
retaining
purchasers
often
office
here
say
the
the
to
vertical
means
fact,
when
customers
who
and
sent
is
garment
out
"This,"
the
in
made
small
a
the
then
letters.
department
their
when
is
is
customers
order
have
all
been
town
other
in
and
"has
store,
side
filed
LIST
in
ticket
and
catalogs
country
that
he
sent
are
other
The
buys.
customer
filled
is
The
stock.
in
put
the
MAILING
an
able
envi-
realizing
in
orders
II
Part
LISTS
HANDLING
IV
Chapter
How
It
And
work.
well
are
be
quality,
mechanical
observed.
Your
classified
Long
and
and
card
that
has
is
by
of
of
means
best
cards,
adapt
grows
drawer
list until
vidual
indi-
your
regular
at
clerk
you
can
itself
with
to
your
your
card
hundred
thousands,
index,
in
any
particular
needs.
have
loose
or
classified
five
and
enlargement
the
be
one
prospects
an
and
35
but
is
indexes
card
because
that
the
lists
is true
way
nourish
there
This
one
must
ordinary
that
index.
arranged
with
shown
merely
and
strictly
lists
suit
an
being
shrinks
there
be
corrected
be
classifying
its easily
start
best
to
vices
ser-
But
customers'
direction
with
It
and
latter
will
circulars
and
must
the
systems,
of the
which
them
details.
for
method
and
succeed.
will
tomers.
cus-
make
merchandise
must
your
these
to
customers,
leaf
they
and
to
you
letters
your
you
Lists
prospects
your
systematized
experience
efficient
to
prospects'
Under
attend
can
up
features
and
needs,
intervals.
of
now
and
up,
high
two
are
lists
providing
gotten
of
is
Arrange
and
compiled
have
YOU
Up
Make
to
You
quirements.
re-
can
cards, and
the
list
mean-
occupying only the
while
a
LISTS
HANDLING
36
minimum
of
amount
necessary
and
space
requiring
attention.
principleupon which the Addressobuilt. The
Addressograph, with its card
graph was
address plates,containingthe prospects'
index
or
tomers'
cusis the logical
cards and printingplates,
ment
developThis
the
was
of the modern
Three
The
your
office card index
file.
Names
Ways of Classifying
nature
list should
will determine
how
your business
however,
be classified. Almost
invariably,
of
of
arranged according to one
methods.
These
of the
most
generally used
numerical.
geographical alphabetical and
it will be
its individual
with
variations
will
be
three
are:
Each
described
in
turn.
geographicalclassification is usually used by
outside
of
houses
a
doing business
single locality.
The
alphabeticalis used by businesses sellingmostly
in the city districts. The
method
numerical
is occasionally
If the geographicalmethod
used by both.
is
adopted, the card index address platesare grouped by
counties or in any particular
states, cities,
way you may
The
labeled
desire. The
states
are
and
index
tabs
behind
arranged
customer
in
the
on
the front of the drawers,
containing town
the
names
of
names
each
are
prospect
phabetically
alor
town.
their lists alphabetically,
usually arrange
behind
the names
being grouped
ical
alphabetindex tabs arranged in the drawers.
sionally
Specializedbusinesses, for various reasons, occadesire to arrange
their lists in some
special
with
This
elastic
done
file
is
the
so
a
as
easily
way.
card index Addressograph. Although specialinformation
this can
be shown
must
on
seme
lists,
usuallybe
card index within the regularfile.
shown
as
a combined
Local
businesses
i
i
HOW
One
lists so
to
of the
MAKE
for
of
prospects
literature
file is
manner
as
a
kind
any
the
to
that
and
sent
their methods
customers'
his
its proper
and
these
because
two
handled
file,so
plate
can
position
be
has
Chicago
be
lists
adapted
are
The
precisely the
when
its
tained
main-
of thedifferent
classes.
in
that
37
can
Separate
customers
to
in
houses
business.
arranged
customer
alteration,
of
LISTS
UP
wholesale
biggest
typicallyclassified
almost
kinds
TO
a
pects'
prossame
prospect
comes
be-
transferred, without
in the
customers'
file.
HANDLING
38
The
by
plates in
and
states
been
have
both
LISTS
indexes
and
towns,
approximate rating of
this is
a
big buyers, or
could
small
lots to
case
afford
take
the
five
geographically
of cards
colors
five classifications
individual
offer
to
money
into
feature,for
money-saving
of
waste
by using
divided
in turn
filed
are
firms.
it would
broken
In
a
ing
show-
large list
obviously be a
lot bargains to
merchants
smaller
who
the
quantity. Consequently,
the
advertising manager
desiring to offer a particular
bargain to certain classes of stores, simply instructs
the mail
the girl to address
the blue
red cards, and
or
for reasons
out, appealing to only those buyers who
goes
not
of
price,quantity
Systems
An
each
Used
in
much
card
qualitywill
or
Filing the
feature
additional
in
of
to
used
business.
is
set
a
In
key
interested.
be
Address
by
this
the
number
Plates
house
lower
has
left
which
sulted
re-
corner
indi-
f
OF
UNIVtn
.JHOW
TO
MAKE
UP
LISTS
This
catling
upon him.
number
printedon the envelopeenables the girlto separate
them
occasions the house
by salesmen,so that on special
a
give their communications
personaltouch by
may
cates
the number
having the
Where
index
of the salesman
salesmen
the
sign
form
letters
method
alphabetical
printing plates is used,
the
to
their
tomers.
cus-
filingthe card
platesare simply
of
vertical
behind
arranged in alphabeticalsequence
desired degree.
subdivided
to
projections,
any
HANDLING
40
Houses
having considerable
correspondence,
found
it more
convenient
to their needs
to give
and keep this throughout
a number
correspondent
have
each
the files. When
index
is
platesare
name
on
LISTS
on.
the
this numerical
necessary,
as
the
but
the
given
cross
alphabetical
method
a
is
used,
a
cross
Addressograph address
this method
adaptableto
list is
routine
which
number
index
as
for
Each
any.
is
stamped
reference.
The
HANDLING
addressed
are
machine, the
the
on
LISTS
other
lines of business
being skipped.
A
an
York
New
attachment
wholesaler
of the first to
one
adopt
to the
come
Addressograph, designed to overthe operator's
necessityof depending upon
the
eyesight. He sells to six
if they belong in more
or
tabs
was
attached
to
of retailers is to
the
be
classes of retailers.
Their
class,
classes,is indicated by metal
top of each plate. If only one class
electrical signalling
an
circularized,
placedin position,
representedby the proper tab.
The
entire
list is then
dumped into the machine, the
which are signalled
operator addressingonly those names
device is
to
her
by
electric
an
bell
with
Classifying
This
method
with
in
Gerard,
or
electric flash.
an
Colored Cards
of
is not
classifying
large mailing lists.
Kansas,
uses
colored
alone
A
used
hardware
cards
to
by
nesses
busi-
dealer
indicate
HOW
what
MAKE
TO
particulararticles
customers
would
is
of
be
UP
in his
LISTS
line,town
interested in.
more
43
and
One
country
prospect
implements, another, such as a carpenter,
is more
apt to buy small sundries. Consequently each
which
touches
his
class of buyers receives advertising
needs.
The
merchant
depends upon
selling them
the other thingsafter he gets them into the store.
One
of the large mail order houses expressing900each year, have a key
catalogsto their customers
page
of
left comer
"ach Addressograph plate
in the lower
As
a
buyer
In
an
ordinary
can
card
Hie, (he address
be subdivided
to
any
platesin the card
required degree of
index
ograph
Address-
closeness
such
has
the
When
they
the
keys
this
and
A
this
out
cuts
of
lists
proof
its
of
in
and
costs
cents
saves
the
alog.
cat-
Addressograph
such
matter,
In
the
of
plates
from
which
the
rate
velopes,
en-
as
plate,
Addressograph
three
typewritten
hour.
nection
con-
chine
ma-
the
parts:
card
The
and
ruling
is
for
tions
nota-
cabinet
addresses
a
nished
fur-
be
can
made
customers
an
list, in
addressing
plate.
special
3,000
classifying
index
of
tion
indica-
an
for
card
a
composed
your
of
and
This
with
also
index
at
in
printing
card
printed
It
sorting
methods
printing
the
color,
data.
complete
be
plates
respective
any
and
address
card
the
fifty-five
methods
special
possible
address
uses
to
the
mail
Addressograph.
the
with
later
catalogs
arrangement
on
general
the
only
"
frame,
three
the
some
mailing
means
etc.
are
of
by
bulk.
in
regular
on
catalogs,
in
this
attachment
key
cards,
These
and
inconvenience
cut-off
the
the
thirty-three
catalogs,
money
and
offices
various
customers.
companies,
them,
from
these
for
printed
express
on
the
company
send
by
express
their
to
routes
been
printed
at
much
direct
have
which
indicating
F
most
separated
are
the
and
labels
delivered
to
AD
AM,
as
company
of
LISTS
HANDLING
44
is
up
a
on
can
n
Chapter V
How
bought and
MANUFACTURER
A
totalling
170,000
months.
nine
before
his
office.
And
names.
did
he
When
mailing had
letters began to
when
the
compiled lists,
Then
the
campaign,
Lists
Correct
to
start
his
not
been
letter
a
"
yet, the
of
loss
positive
correct
140,000
accounts
enough new
what
again,and justify
is
the post
so
incorrect
deliver the
$600.00 in postage.
names
to
completed
straggledback,
found to be
the listswere
on
30,000 names
that the post office departmentcould not
letters
order
mail
from
return
last
held them
he
pay
And
his list opened up
and over
this loss over
on
order
mail
today the biggest
business in his section of the countrv.
example of a useless waste is an indication of
rapidchangeswhich can take placein certain,lists
This
the
of
names.
mistakes
and
transfers,
Removals, deaths,failures,
wreck
mailinglist unless
a
regularintervals.
undergo a fifteen per
at
The
stable
a
list
change about
change
cent
the manufacturer
must
retailers,
average
and
it is overhauled
list of retailerswill
in
a
year.
quently,
Conse-
wholesaler,addressing
as
their listsvery carefully.
Even so
and
wholesalers will
manufacturers
ten
per cent
watch
every
twelve
months.
tain
Cer-
will have
such as barbering,
occupations,
yearlychange as high as thirtyper cent.
of a mailinglistis difficultonlywhen
The correcting
transient
a
it is
not
done.
And
this is all there is
45
to it:
When
the
HANDLING
46
first mailing goes
office returns
Across
under
out
stamp, the post
two-cent
a
all letters which
the face of the
notations
LISTS
it is unable
stamped
be
envelopeswill
deliver.
to
such
tory,"
"Deceased," "Not found," "Not in direc"Removed
dress."
address," and "Insufficient adno
as
"
The
will take
you
the
address.
will
of these
nature
from
name
The
first
of the first deficiencies
the
list
or
will
mailing
the
in
show
you
whether
find
the
show
up
If these
list.
are
rect
cor-
all
rected
cor-
little
will be
experienced
difficulty
throughout the year. Every mailing will have a few
returned
letters,but if the list is kept corrected,
the returned letters will be
to an
kept down
nificant
insigat
once,
fraction.
How
But
need
the
at the end
Mailing Lists
are
of six months
a
revision,first for
a
or
of
names
second, for the changes in
Revised
prospects, and,
new
and
name
listswill
year, your
location of
those
have
already listed. Your clerks can do this,or
In
employ a reputableaddressing company.
you can
either case
the operation is simple.
you
The
graph
names
the
in
indexes.
the
If
it
the
latest
and
name
that
order
firms, the
in
first listed off
are
is
they
state
a
names
book
of
existence
in
appear
national
or
compared,
are
rating
the
on
for
each
the
Addresso-
list
of
by
town
correctness
prospect.
card
the
Names
tail
re-
town,
of the
of
rating are written
satisfactory
in their proper geographicaland
alphabeticalposition.
After the list has been checked
this far, the addressing
address
check for proper
companies, when
necessary,
from the later citydirectories. So exhaustive an
hauling
overfirms
new
as
but that
persons
can
and
with
this is
not
a
only be determined
firms
you
in
necessary
are
by
you
some
and
addressing.
businesses,
the class of
HOW
The
TO
CORRECT
manufacturer
LISTS
wholesaler
or
lists of prospects and
customers
that his
lists are
correct
he does
it
himself
or
has
47
maintaining large
should
as
it done
be
very
ful
care-
possible,whether
by
addressing
an
company.
One
of the
to
big Chicago
keeping their
has
lists every
list corrected
from
letters,letters
six
latest issue of
houses
daily from
and
customers
effective
an
wholesale
in
tion
addi-
returned
reports of
men,
sales-
revisingtheir entire
January 1st and July 1st the
system
months.
for
This is cut up
ratingbook is secured.
and rebound
into fortyor forty-five
books, each representing
states.
two
one
or
They are then distributed
the Addressograph
as
girlswho compare
among
many
lists in the
work
Justas
an
a
manner
is finished in
above
a
few
described.
In
this
way
the
days.
of
you slipa card into or out
the
of
out
or
address plate into
your
card
index,
so
Addressograph index
you slip
drawer
can
HANDLING
48
The
of
LISTS
department has previously
where
count,
blue-penciledtowns
they have an exclusive acand the girlsin seeking new
names
skip these
If a name
the Addressograph list is not
on
towns.
reportedin the ratingbooks, the card index platesare
put in specialdrawers and sent to the credit department
manager
which
the
whether
determines
the
will remain
name
the
on
girlsselect are listed
on
cards,and, if OK'd
by the credit department, are
made
at once
up into Addressograph plates.
This house is daily making new
customers.
Daily
these.
the bookkeeping department show
slipsfrom
it
customer's
is in the prospects'
If the new
file,
name
and slipped into its proper
out
is taken
geographical
has
positionin the customers' file. If the new customer
is immediately
one
no
platein the prospects'file,a new
file. The
the
which
names
new
made.
of
customers
correct
correct
a
This
the
New
York
Chicago
inquirysent
towns.
statement
"Is
appears,
keeps
sent
their
this your
list very
wholesalers'
bank
their
retailers in
system
cashiers
letter
they
with
ask
Addresses
a
circular-letter
information
if such
their line.
that
list of
their entire
over
handling
town
bring individual
to
near
supplements 1
manufacturing company
to
In
for Changes in
Lists
and
such
(these are filled in in
person is stillin business
if so, where, and if there
he has moved
away,
new
to
all times.
the
Correcting
A
monthly
bank
Rochester
address?"
at
the
top line of
the
On
is
a
ink),if
are
These
any
letters
extremely valuable
this firm.
Certain
businesses
"j3paratelists for each
in
appear
Corrections
several
under
it necessary
department. Often
find
lists,and
these
to
a
occasionally in
conditions
are
more
maintain
name
will
all lists.
difficult
HANDLING
5""
to
make.
An
LISTS
manufacturer,with
Indianapolis
three
his corrections easy with a loose leaf book
record of all names
his list. This book (Form I)
on
is indexed by towns
In three columns
and customers.
makes
lists,
oppositeeach
each
leaf
indicate in
crosses
name,
which
lists
to this loose
By referring
order as the
arrangedin the same
will be found.
name
book, which
is
tions
AddressographCard Index, the corrections and addiare
easilymade.
In
a
Pittsburgadvertisingdepartment, 18,000
of customers
names
lists. Therefore
for the
I
when
in
one
or
all of fourteen
it is necessary
change occurs
Addressographoperator to change all of the
platesfor
Form
appear
this customer.
form):
(front
Form
a
When
a
new
name
A page from a manufacturer's book
II: A reportmade up for salesmen
is added
of customers.
HOW
card shows method
card is blank
Front
to
TO
the
from
of card
it is
a
his
index
How
While
5i
made
The
out
graph
Addresso-
the
on
show
figuresbelow
Back
numbers
If the customer
3, 16, 23, and 28.
of business or changes his address,
drawers,
platesfor
One
LISTS
indexing Addressograph drawers.
which
keeps lists corrected.
is
plate.
dies,goes out
simple matter
all of his
for
form
card
list,a
CORRECT
to
refer
to
this
card
and
secure
corrections.
ManufacturerCorrects
it is necessary
to
impress
His
you
Lists
with
the fact
that list
correctingis simple if attended to daily,your
make
be so large but that you
business may
not
can
is
at the end of each month
as
your regular corrections
Omaha
done
manufacturer.
by an
This
or
four
of the
man
makes
After
weeks.
lists
his corrections
the
taken
corrections
are
every
made
by means
automatic
listingattachment, a special device
with the
Addressograph. These
proofs are
the
hook
near
on
a
advertising manager's
to his desk, he marks
As the changes come
them
are
by
about
states,
three
proofs
of
the
used
hung
desk.
on
the
HANDLING
52
proof.
before
Just
the
monthly
and
made,
are
LISTS
the
these
mailing,
circulars
without
out
go
tions
correc-
a
mistake.
Keep
a
at
year,
the
are
to
up
lists
your
with
of
arrangement
takes
motion
or
your
out
The
shrink.
remains
office
has
lists.
revolutionized
address
on
puts
any
in
a
It
of
The
routine.
the
keeping
card
card
card
index
and
index
A
list
index
index
stantly
in-
to
you
Your
live
to
easy
name.
card
The
same.
These
enables
desired
the
is
The
plate.
Once
day.
revised.
lists.
plates
operation
the
to
Addressograph.
hands
or
day
thoroughly
keeping
the
the
from
them
for
rules
them
lay
have
least,
two
corrected
single
can
grow
graph
Addressofile
tionized
revolu-
Addressograph
using
of
mailing
VI
Chapter
How
and
Customers'
get, whether
you
Prospects'
Use
to
Lists
best
THE
business
wholesaler
manufacturer,
which
orders
each
morning.
the
has
If
the
The
orders
chances
arrival
chair
of
constantly
before
desk.
your
the
mail.
Put
to
orders
a
your
if
they
they
fold.
the efforts of salesmen,
the
and
seated
for
them
securing
have
in
results
have
with
and
the
the
in
buy.
to
business
increased
Applied
bids
them
were
it.
worth
are
bargains,
it easy
of
after
going
Tell
of
fundamentals
hundred
mail-order
name
your
them.
Make
practice,
of
not
are
keep
as
and
wanted,
getting, they
catalogs
goods, just
are
with
and
share
your
worth
he
get it.
you
is to
These
mail
will
way
one
new
next
he
into
satisfied
be
to
what
which
goes
is bound
exactly
desk
cent
per
a
mail
your
salesmen
your
are
are
on
twenty
getting
not
letters,booklets
lays
customer
that
customers
keeping.
to
are
retailerr is the
or
or
ordered
are
you
your
for
ten
confidence
patronage,
If
The
the
has
he
because
postman
and
pocket,
your
the
charged
usually
is
you
by
direct
conjunction
been
equally
surprising.
A
St.
Louis
staple product
of their
was
to
retailers
salesmen, felt
making
salesmen
their
manufacturing
own
a
calls
of trade
between
representative.
organized.
Letters
four
through
loss
and
A
seasonal
going
the
to
to
a
visits
competitive
quarterly trips
mail-order
circulars
53
supplying
company,
of
department
their
customers
LISTS
HANDLING
54
the advantages of mail-order
trading,
pounded home
and today this department is matching records of a
dozen
salesmen.
was
Every customer
supplied with specialorder
is printed
pads to hang on his desk. Inside the cover
of the mail order system which guara short description
antees
the shipment of an order, twelve hours after it is
received.
The
of
book
also
orders
contains
a
filled
These
merchants
so
are
constantly
sample order.
plugged for orders with letters addressed on the Addressothe house
to look upon
as
graph that they have come
of supply for unexpected business or
a
quick source
unusual
The
retail demands.
Facilitates Quick Service
Addressograph
A
Chicago wholesaler,whose Addressograph card
index is classified by populationof towns, is constantly
sending out notices of specialbargains which appeal
to
all his different sized customers.
are
covering the
salesmen
personallysigned by
ters
of these let-
Many
different territories.
Frequentlyin handling more
the
manufacturer, wholesaler
or
and
less
stapleproducts,
retailer
are
sively
succes-
of
obliged to notify their individual customers
sudden
changes in price. Before the adoption of the
Addressograph,highly paid clerks toiled long into the
night, laboriouslyaddressing these communications
the Addressograph addresses envelopes
Now
by hand.
in
typewritertype for
few
the
entire list of customers
in
a
hours.
Several weeks
was
used
advised
by
ago,
wire
staple article.
a
of
wholesaler
a
This
drop
in
in the
notification
Topeka, Kansas,
price of
was
a
received
o'clock
two-thirtyin the afternoon.
By seven
night 1,200 postal cards, printedand addressed on
were
Addressograph,
in the
much
post office,
quotingthe
at
that
the
spe-
HOW
cial
price to
the
money
USE
TO
LISTS
55
saler
days, the Topeka wholehad
cleaned
his samples. His competitors,
out
the other hand, were
on
justbeginning to notifytheir
later when
the pricewent
And
a week
travelingmen.
left flounderingwith costlysurpluses
lower, they were
in the Topeka man's
they could not move
territory.
His
foresightand the Addressograph had snatched
But
from
it is
In
dealers.
ten
them.
often necessary
mission
buy right. The commerchant, buying produce from the country
the Addressograph his basis for right
makes
districts,
buying as well as right selling.The average farmer
will sell his products to the merchant
makes
it
who
easiest for him
to ship his goods. Consequently, the
wise
commission
not
man
only solicits prospective
shippers,but also furnishes them with shipping tickets
and bills of ladingalready addressed
the
to himself,on
run
Addressograph. These
through the
tags are
Addressograph list of shippersat the time of addressing
the quotations. Several tags are suppliedeach shipper,
and
as
inasmuch
and
man
tag is addressed
each
as
RED
RCRPCR
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FIAINI
POINT
is
and
mailed
to
with
his
supplied
a
own
big mail
order
S~o
order
book
partment.
de-
LISTS
HANDLING
56
and
them
sets
the
on
carry
it further
their
shippersas
indicated
of
his
to
tags
depot platform.
this and
than
this feature
And
ties the
the farmer
complete when
fill out
shipments
Some
bills of
firms
lading for
the illustration.
in
making
for the farmer
it easy
to
in
product is also the basis for every success
mail-order selling.If you expect orders,you must
give
the prospect something to sign perferablyan
order
A Philadelphiahouse built up a big trade with
blank.
nished
pads of postalcard order blanks with which they furthe customer's
These hung on
their customers.
he wanted
desk.
When
goods which the Philadelphia
house
For
could furnish him with, they got the order.
umns
the customer
simply wrote his order in the proper colof the postalcard order blank, signed his name,
and dropped the card in the mail box.
Addressograph
are
chants'
users
going this firm one better by signingthe merblank
the order
which
on
name
accompanies
sell his
"
letter.
every
Making
In
the
fatal mistake
must
tone
be
not
of what
statement
a
reference
to
Buy
from
made
he
what
have
you
catalog.
run
of its business
off
on
Once
a
the
month,
same
is handed
order
to
a
as
the
the
This
last
list must
a
circularized
be
Baltimore
large and
means
list which
ward
back-
given you.
of
is
house
expensive
entire list of customers
Addressograph by
feed attachment.
the
with
the
week.
haven't
possible your list should
A
according to business given you.
most
in
to offer without
customers
for
thinks
entire
Where
draws
bidding
customer
sent
the
to
customers,
of
that the individual
forgottenthe order
general letters addressed
Your
to
business
have
you
be
a
Easy
additional
seeking
trade in such
it
the
is
matic
auto-
arranged in
ledgerclassification of customers,
bookkeeper who enters oppositeeach
HANDLING
$8
sheets
proof
manufacturer
them
sent
has
the
by
built up
customers
up
LISTS
trade
immense
an
after year.
year
His
customers
trade
accordingly. The
index
cabinet
the
dealer
transfers
notifies the
with
Addressograph
constitutes
a
simply
ing
followis also
system
dealer,and
another
to
by
Should
protection against loss of trade.
become
the manufacturer
dissatisfied,
a
his list of
This
manufacturer.
its card
elastic backbone
of this
system.
Limiting Your
The
retail store
with
regular following-upof
increased
and
patronage
Field
ofAdvertising
list of
a
its trade
finds the
customers
the
of
biggestsource
retaining old
By
accounts.
features of service, new
continuallypointing out new
departments and specialbargains,the live retailer soon
expands the small charge slipinto an almost exclusive
The
which
account.
his customers
indirect advertising
in itselffor addressing
give to their friends is justification
of the
For
instance, one
buyers at regular intervals.
ments
big Chicago department stores sent monthly announceto a young
man
livingwith three young friends.
continued
He
showed
to
buy
his friends
and
more
the
of this store.
more
told them
and
announcements
He
of his
selves
all four clothe themcomplete satisfaction. Now
from
the several departments of this store.
And
this is about the historyof every circular letter to customers.
The
small
valuable.
knew
A
that he
store
make
can
retailer
could
in
its customers
the
list
just as
of
suburbs
Minneapolis
the whole
city like
appeal to
his downtown
paper
competitors. He put his modest newsgraph,
Addressoadvertising appropriation into an
completed
squeeze
out
every
radius of his trade
not
a
list of
customers
bit of business
zone.
and
within
prepared
the
to
half-mile
HOW
ON
YOU
WILL
EVER
PLANNING
Mmd(U"
ABOUT
OR
OFFERED
SOME
WASH.
is the way one
The
cards
He
has
YOU
ON
" $
OF
THE
BEST
VALUES
GROCERS
business house
AND
his trade
CO.,
TOBACCONISTS
to the trade.
its customers
announces
quicklyaddressed
built up
GRIFFITH
AND
WHOLESALE
are
TRULY,
VERY
BENHAM
This
CALL
YOU.
YOURS
SPOKANE,
59
TO
W(^
,
EXAMINING
ENJOY
LISTS
USE
IS
DUCKWORTH
MR.
OUR
TO
the
on
Addressograph
fiftyper
cent
by
a
skilful
appeal through the children. The
parents at the
receive letters requesting that
opening of each season
he have the pleasureof presenting their children with
a
souvenir, which he will gladly do if they will call
with their children at his store.
They call in large
numbers, and he usually sells the entire family. He
allow
is holdingtrade that less aggressivedealers would
drift downtown
to
A
laundry in
all lists which
and
stores.
holds
St. Louis
have
other
to
up
returned
been
its trade
without
If, after the second or third week,
is received,the bookkeeper addresses a clever
drivers.
addressed
There
is
house
and
and
a
in
more
man's
a
bundle
form
letter
the
"
office.
He
finds
receptiveattitude
quicker.
no
Addressograph to all of these.
of followingup
direct ways
customers.
are
another
method
the co-operationbetween
salesmen.
Salesmen
are
appreciatingmore
the advantage of followinga clever letter into
on
These
by keeping
bundles
by
Houses
with
the
that
customer
makes
interested
sellingeasier
traveling salesmen
and
and
introduce
HANDLING
60
their
with
visits
the
on
letters
and
by
will
An
house
eastern
works
and
lists
price
visit.
the
from
have
decreased
catalogs
just
been
their
flooding
to
sentative
repre-
such
to
the
and
man's
sales-
educational
the
that
extent
an
force
territory
to
do
to
dealers
of
each
previous
able
sales
kinds
sixteen
to
by
office
given
their
when
business
home
orders
up
them.
upon
have
They
work
hold
selling
entire
its
up
call
addressed
quickly
merchants
advising
again
cards
postal
and
Addressograph,
competitors
with
LISTS
increased
they
their
sales.
Your
customers
much
better
already
on
Of
to
self
are
paid
spread
that
out
and
customers
already
constantly
invite
your
list.
of
letter
The
business,
a
you
on
trade.
their
it
has
can
To
for
do
want
man,
first
business
The
invitation
Addressograph
the
books.
your
personal
and
all
getting
But
assure
y?v.r-
possible
from
this
must
you
makes
Addressograph
to
built
yours.
every
trade
have
anything.
you
business
should.
had
efforts
your
given
yet
ambitious
every
"
are
not
who
persons
scatter
"
have
and
you
these
than
money
who
you,
trade
You
prospects.
"
you
prospects
course
their
corner
best
your
on
person
for
every
your
kind
III
Part
IN
GETTING
VII
Chapter
How
SALE
A
Make
to
is
follows
And
You
getting
render
at
have
in
the
of
the
at
them
the
to
But
which
is
The
the
loaded
ledgers,
is
the
simple,
bookkeeper
is
are
regularly heavy
them
poring
over
the
books
month,
their
tedious
detail
is
of statements
to
the
up
of
statements
work
of this work
is
mails
is the
and
the
deluge
of
the
end
ment
state-
the
the
addressing
this
office
ployees
em-
of
And
monotonous
When
keep
to
other
at
greatly simplified.
61
tremendous.
demoralized.
is
work
the
after
desks
envelopes.
Addressograph
and
enough
the
When
their
on
regular
and
long
home.
piled
makes
increased
the
duties
work
keeper
book-
and
money
least
at
The
addresses
daily
gone
usually
or
simple.
Their
have
for
method
debtors.
routine
on
salesmen.
month
owing
operation
kinds
all
each
is
customer
every
the
of
money.
the
systematic
routine
respective
while
end
action
trans-
the
this
of
of
the
in
in
Businesses
money.
for
and
regular
through
statement
used
be
maneuvering
regular periods.
goes
a
collection
the
The
selling.
step
a
statements
the
with
equally important
clever
must
Statements
done
skill must
the
in
as
half
with
much
as
Regular
only
and
second
MONEY
THE
is turned
boy,
The
the
over
making
adaptation
62
GETTING
of the card index
to
in
business.
Card
index
MONEY
made
platesare
order
same
THE
be
Addressograph can
your
the
IN
and
in which
the
at
applied
once
filed in the drawers
of
names
customers
in the
graph
ledgers. Businesses using the Addressofor both circularizing
and statement
work
have
their lists arranged in this way, using the ledger as a
index.
The
to
cross
are
day before the statements
be made
out, a clerk dumps the drawers of customers'
address platesinto the Addressograph which
is set to
and heads a statement
and addresses
printin duplicate,
date is put in
The
an
envelope for each customer.
attachment
time by an
at the
graph.
to the Addressosame
These
with
statements,
respectiveenvelopes,
distributed while being addressed
to their proper
are
places in the ledger. They are then turned over to
the bookkeeper, who
for all
fills in the
statements
heads
The
customers
statement
owing the house.
against which there are no chargesare thrown away or
appear
saved
for other
purposes.
envelopes before
proper
in enclosure
mistakes
will be
for
which
assured
an
their
fact that
to Statements
of
there
and
obviated.
Value
houses, instead
statements
it is
him,
GivingSales
Most
the statements
With
destroying
headed
bills,give them
no
were
the
have not
to why these persons
as
by investigating
ordered
made.
was
anything since the last statement
value
A
manufacturer
He
writes
not
an
not
to
the
sales manager.
these persons, inquiringas
bought, and asking if there
The
flattered
order
bought.
manager
drifts to
over
letters to
they have
grievance.
with
these
turns
is
If
there
enabled
competitors.
to
is
a
correct
why
is any
usually replies
customer
statement
a
or
to
why he
complaint the
as
to
it before
the
has
sales
trade
REGULAR
A
wholesaler
of
used
in
them
turns
the
or
Mrs.
this
anything
you
if you
to
a
up
us
and
have
this
to
girl who
like
we
month.
if
that
Mr.
you
complaint
business
had
Smith
had
about
approaches
"We
looking
you
been
the
he
Now
this:
were
A
Why?"
away.
telephone
find
statements,
large telephone
a
when
inquire
some
nothing.
"
something
Brown,
such
all
statements
clever
morning,
of
does
blank
customers
sorry,
account
call
all
over
charge
very
who
63
on
account
your
Chicago
throw
to
this
typewrites
"Statement
retailer
STATEMENTS
were
up
bought
not
asked
out
your
to
me
of
service;
town,
you
A vs.
talksr
108
MONEY
The Baxter LaundryCo.
..
M.Cav'lncsn
THE
IN
GETTING
64
Gross
Net
Amount
Amount
Kama
TIMC.
TOWEL
MARKS
DEPARTMENT
SUPPLY
OP
Baxter
The
Laundry
409
TO
grand
cauinet
AatfMeaal
outfit
and
1 cakci
"4
each
M
II
at
131
"
J
IN
-
4
4
iea"
I 71
"
"
100
Iwnliliai
al I cafcw
Towui
To
hich...
Hall,
B.
Arthur
par
J
"
"
Rapids,
rutt.MaiiEo
weak
"
"
ST.
FOUNTAIN
493
dr.
UST
PRICE
Tamil
Company
177
51
Kent
St,
"
NO
far " carta
Slpply
Skrvu-b
THE
THE
Baxter
Maia
Plant, 409
Office and
GRAND
to
403 Foontala
Laundry
ter
Co,
Laundry
at
460
to 49S
3.
K.
31
H
113
RAPIDS,
MICH.
Hewer,
*"""
Na.
St.
MICH.
RAPIDS.
3RAND
*"""
Fountain
Co.
Grand
Are.
B.
R.
V.
Lull,
1424
JTflBrfi*
Greenleaf
Ave
178
MARKS:
Usfr-
3LLER
Inapt9fr-
Mmrkar-
Insp9cfr-
Aisorttr-
|
TOTAL
".NO
$
IONT
ICK
10
amiiTaV-opM
TOWELS
13ft
ASS
BAR
"
TOWELS
"
TOWELS
IS
URK
10
m.
COLLARS
CUFTS-per
In the
and
peJr
laundry office
receipts.
It
the
Addressograph
printsnames
and
fills in statements, route sheets,
neatly and correctly
addresses
VIII
Chapter
Special
Systems
Rendering
for
Bills
and
regular intervals,
at
of
nature
their
the
bills, but
this
purpose.
The
business
is
it
spreading
with
of
business
the
the
books.
the
leaves
the
account
in
a
card
statement
also
the
sheet
or
all
are
moments'
charges
will be
found
ments,
state-
due,
when
is
but
simply
graph,
Addressoof
this
line
statement,
These
due
the
the
total
between
to
which
filed
then
Before
is
filing,
adding
machine,
amount
as
thus
made
on
posts
are
date.
on
proving
out.
This
shown
that
the
requires
day.
made
66
inserted
the
each
in
customer
every
bookkeeper
book,
are
Addressograph
the
to
correctly
time
regular
the
then
are
the
sales
readily
as
care
for
with
agree
tually
vir-
are
The
month
totaled
are
fied
speci-
regularly conducted
ledger.
file under
liar
pecu-
it is done:
As
posts
at
work,
takes
statement
ledger.
must
If additional
no
the
from
sales
few
of
bills
account
more
statements
he
they
statements
way
a
the
of
total
the
is the
up
These
the
as
day
first
dated
a
which
but
well
removed
however,
by
as
heads
operator
then
special systems
the
These
month.
entire
its
This
institution.
On
the
of
is used
of
detail
extra
statements
render
not
statements
this
over
render
purchase.
does
out
dodging
not
because
Addressograph
which
sends
but
and
the
make
not
trade,
periods following
for
do
businesses
CERTAIN
Statements
the
to
the
ledger,
same
but
account,
by looking
STATEMENTS
RENDERING
date
the
at
date
what
find
to
will know
bookkeeper
the
the
67
exactly under
he takes
which
statement
from
file.
the statement
placesa few lines below the previousentry, the
current
not
charge,making notations of the amounts
his purchases
to verify
due, thus allowing the customer
He
to
up
the
time
the
are
then
refiled,and
was
made.
should
the
statement
The
ments
state-
count
dis-
customer
his bill instead of
writinga receipt,the bookkeeper
from the file,
andstatement
it,
receipts
the
merely removes
sends it to the customer, thus it is unnecessary
lookingthrough the ledgerfor past
A
is headed
statement
to
due
be
tinually
con-
accounts.
for every account
the first
last of the month, should
of each
month.
there be
left in the ledger,they can
be
any statements
the sales manager,
givingthe date of the last
passed to
purchase.
and
does
forms
a
the
with
from
pull back
At
This
away
away
the
On
the
follow-up system,
of a customer
possibility
ting
get-
firm
continual
until after it is too
late
to
his trade.
the
time
same
the
statements
are
headed
up,
set of
Pieces
envelopesis addressed and left in a box.
of cardboard
the envelopes,
cut to projecta littleabove
are
and
placed at intervals to form an alphabetical
index guide. It is never
for the bookkeeper
necessary
sales manager
with this system to address an envelope
or
for follow-uppurposes.
statement
or
a
a
Statements
With
a
an
a
little more
has
into
as
Basis
of a Follow-upSystem
elaborate
transformed
effective sales
system,
a
Boston
facturer
manu-
rendering of statements
follow-up system. Moreover,
business can
adopt, has saved
his
this system, which
any
hundreds
of dollars in postage.
This company
has about
ten
plain boxes measuring
five
depth, and twenty-one
by eightinches
in width
and
GETTING
68
inches
length.
in
is
these
salesmen's
and
salesmen
In
represented
by a
by a number.
An
envelope is
kept a
are
letter of the
addressed
under
the
if this customer
Now
bill is to be
is removed
him,
has
and
dates
the
by
done
At
the
with
the
the
same
attaches
The
an
a
envelope and
card, which
it to
address
the salesmen's
purchase, and
a
January
the
20th, as
box
the
red
at
a
names
card
19, his
and
on
he
removes.
a
time
red card
appears,
ing,
morn-
and
filed
are
a
envelope
every
inserts it in the
goes
respondingly.
cor-
he
prints
pied
place occu-
This
work
is
skippingdevice and dating attachment.
and
time, the boy heads a statement
the envelope which
has
been
removed
letter guides represent salesmen;
Addressed
made
on
say
Wherever
tomer
cus-
number.
morning of
the office boy takes one
the Addressograph, where
On
his
name,
placedin
its positionin the index
from
inserted.
to
sent
the
of their
salesman
alphabet,and
with
customer's
record
Each
customers.
and date for each customer, and
index
MONEY
THE
IN
envelopes are
[he
placed
iheir customers.
numbers,
the guides
behind
RENDERING
from
the index
receive
If
bills
this
on
and
from
this customer's
the
he
has
not
goods, they refer
date
the
on
that he
date
the
are
to
envelope
received
stamped
on
a
the
bill
ceived
re-
to this
under
the
on
envelope in
file.
Keeping a
The
weed
a
the
number
to
that
others
writes, statingthat
know
day previous
the
date.
bill for his last lot of
a
index
placedwith
and
customer
a
STATEMENTS
the
bill of
would
dead
be
If
names.
on
the
removed
on
goods
Customers'
also used
envelopesare
out
of
Record
second
that
to
Statements
check
up
lists and
to
John Smith should buy
of January, his envelope
date,
and
a
red
card
serted.
in-
January the office boy would
print the envelope for the next shipment. John Smith
does not order any more
goods for about three months.
About
once
ninety days the office boy goes
every
through this file of envelopes. On the first of April,it
On
the
will be noticed
third
that
no
of
orders
have
been
received
from
Smith
John
their
list.
mailing
work
becomes
A
him
write
of
letter
a
January. They
his
take
or
the
Thus
of
routine
will
off
name
statement
sales factor.
a
card is used
green
MONEY
second
the
since
either
now
THE
IN
GETTING
70
in this
system
to
designatean
is in the habit
example, if John Brown
of orderinggoods four or five times a month, the goods
billed when
are
shipped but the bill held until the
made.
last shipment of the month
In case
has been
Brown
the fifth of the month,
receives a shipment on
the bill will be made
and filed in the envelopeunder
out
enclosure.
For
his number
inserted,which
an
green card
this person'senvelope contains
in the salesman's
shows
Toward
enclosure.
they
desire for any
bill or
bills,they
the
tell at
are
filed in his
his
envelopeis removed
and
the
envelope.
When
and
and
file,
of
refer
a
a
month, should
the
at
former
Brown's
to
glance whether
Then
is handled
account
end
to
reason
can
index
the end
the
bills
of the month
mailed, a red card inserted,
as
previouslydescribed.
from
the files,
envelopes are removed
rangement,
monthly, they are
kept in alphabeticalar-
these
daily or
that
so
if another
rendered
bill is
the
after
for
envelope is removed, it is a simple matter
mailing cleVk to locate the envelope and enclose
additional
bill.
"This
"
saves
of the
time
us
and
a
feature,"says
the
great deal of postage,
elimination
to
the
the
Boston
pany,
com-
say
nothing
of errors."
Businesses
having only a local trade often experience
in finding and
difficulty
distributingaccounts.
The
the Addressospecialsystems which
accompany
graph have usually corrected the faults.
A
A
System forHandling
New
York
semi-monthly,and
had
considerable
wholesale
house
monthly
trouble
Statement
in
Work
sending out
statements
to
omitting such
local
weekly,
dealers
statements
STATEMENTS
RENDERING
as
due, and
not
were
the
to
these
in
a
and
name
for
follows:
as
16,
his
the
customer
righthand corner
the collector's
signifies
18
1, that this customer
Number
weekly.
statements
inated.
elim-
been
is set up
plate,leavingthe top
number;
route
Ad-
adopting an
set in the
Number
18-16-1.
number;
receives
code number
a
ments
state-
proper
have
of each
address
index
four-line card
line blank
After
troubles
address
the
giving
right collectors.
dressograph system,
The
in
7i
in
2,
the
1
HOME
OFFICE,
Policy No
Due
156
February
.
"
CHICAOO,
ILL.
Howard
Q.
Tavenner,
V.
12th
7344
$6.85
Chicago,
.
Ave.,
Lexington
1
Premium
Authorized
Collector
Home
111.
Office
AOC
68330
Robert
J.
288
MTi
E.
Thompson,
Water
AOMITTtD
St.,
Milwaukee,
RETURN
THIS
The United
NOTICE
States
HOME
Hereby
WITH
YOUR
Annuity "
OFFICE.
of
Notice
Gives
Wis
Life Insurance Co.
CHICAGO.
Premium
REMITTANCE
ILL.
Due
Stated
as
Policy No.
156
Due
12th
7344
$6.85
Chicago,
February
Premium
Send
.
.
Draft
Balance
MY
due
BANK
In the insurance
records
are
Tavenner,
Ave.
Lexington
,
111.
Office
.
Company
$_
WILLIAM
nCMIT
W.
t
to
Home
Dividend
Howard
Q.
Below
DHAFT.
POIT
OPPICK
ON
office,
premium
"filled in" and
CXPRKSS
T.
MONEY
OftOCM.
SMITH,
TO
THC
OROKH
Secretary.
or
THI
and many
notices,receipts
addressed
by
means
of the
COMPANY
of the office
Addressograph
GETTING
72
THE
IN
MONEY
third
would indicate that the customer
receives
position,
his bills semi-monthly, and
the letter "M"
monthly.
the machine,
The
attachment
is put on
triplicating
and this printsthe name
and address and code numbers
three different colored
statements.
The
on
original
is sent to the customer,
the duplicateis given to the
is kept for the files.
and the triplicate
collector,
The
list is divided into three classes,representing
the
weekly, semi-monthly, and
monthly customers.
This
render
to
company
installment
day
every
they
due
had
to
house
names
similar
a
themselves
month.
their
the
With
collectors.
they
often
and
old
skipped
system
for the
book
method
This
give
fallingdue
are
day
to
ern
way a westof their difficulties.
their
ledgersor
this
enable
due
when
In
ridded
the
over
for
numbers
business, collections
of
go
for
code
collectors.
their
In
the
all statements
to the proper
them
on
and
arrangement
satisfactory
un-
was
made
and
names
serious errors.
very
Now
their entire list is made
dex
up on four-line card inin the lower left
plateswith the code number
address
indicate
to
corner
should
on
which
made.
be
The
day
this customer's
entire
list is then
ment
pay-
divided
for the different
by days among
thirty-onedrawers
That
is the 15th
is,if tomorrow
days of the month.
of the month, the boy in charge of the Addressograph
goes
drawer
to the
heads
drawer.
the
statements
headed
These
These
and
who
and
fifteen,
for all
names
statements
on
graph
the Addresso-
appearing in
are
then
fills in the proper
amount
divides the statements
among
bookkeeper
payment,
marked
sent
this
to
of the
the
lectors.
col-
devised
have
been
special systems which
and proved successful by Addressograph users
an
are
indication of the elasticity
of the Addressograph and its
card indexes for filing
the address plates.
IX
Chapter
How
Handle
Companies
Utility
Public
Statements
WHEN
monthly
the
writes
Collector
of
Water
"it
took
four
Baltimore,
do
an
inferior
is
time
to
This
is about
do
to
be
one
of
routine
comparatively
this
chapter
and
water
A
the
The
into
are
order
card
are
one
and
four
has
men."
the
the
vast
of
resignation
work
of
has
ceased
ograph.
Address-
the
is
statements
if
public utility companies,
the
of
fillingin
easy
distribution
ments
state-
collectors.
to
typical Addressograph
systematic light, telephone
most
in
travel
readers
numerical
the
monthly
described
lighting company
meters
to
heading
The
out
proper
the
weeks
companies.
divided
meter
for
are
in
used
systems
for
simple
their
and
adoption
the
sending
provides
system
and
In
with
city
public utilitycompany.
official.
weary
the
single day,
caused
has
ink,"
Addressograph
a
addressing
statements
bugbear
a
The
the
of
work
than
more
in
story of every
the
of
amount
two
formerly neglected by
work
tedious
The
of
Rents
men
our
and
pen
the
work
this
doing
now
With
job.
addressing
with
statements
of
man
and
heading
were
we
index
meter
or
each
Under
each
leaf
ledgers
which
month.
in
the
address
arranged
their
have
fifty divisions
arranged
in
Duluth
in
loose
plates
precisely
74
makes
of
the
the
which
routes
collector
tomers
cus-
the
division
his
in
the
calls.
graph
Addressosame
order.
PUBLIC
That
address
is,an
in the lower
that it was
labeled
UTILITY
left hand
that this would
fifth call of the
city the
of
twentieth
the
and
month
read
to
the
readers
meter
by the thirtieth.
boy in charge of the
the
until
the
about
finish
the
of
In
17.
eighteenthor nineteenth,the
Addressograph starts to run off the bills for the
will first be read, keeping about
which
two
days
On
it
on
dred
four hun-
Route
on
begin
the
be
collector
readers
meter
number
like 17-405 would
indicate
and fifth platein the drawer
corner,
17, and
Route
75
the code
plate with
the four hundred
and
this
COMPANIES
bills for each
routes
ahead
route
are
completed.
One
How
As
soon
Power
bill
the
over
to
from
the
these
as
in
and
fast
as
are
in the ledgers
of customers
the
indexes
Addressograph
1910
1.
KAU,
CITY
343
FIFTH
BALL
8T.,
343
OXHARD,
re
amount
filed in card
plates in
JAJ.
CITY
as
names
address
the
turned
the
yearly cards which
theycomplete their day's
cards
the
as
the
computes
the
meter
order
same
who
on
Lists its Patrons
read, the bills are
are
clerk
turn
These
readings.
in the
meters
readings
readers
meter
Company
VENTURA
TO
COUNTY
IUCTIK
CIMMY
ST.
OXHARD.
POWER
rOM
nrtH
CAL.
COMPANY,
CAL-
o.
"
UOMTMO.
"
903
.Incandescent
Ufhts
*T~
Arc
H.
UfhU_TT
P. Motor
".
MRS.
_
I8TM
DELIA
ST.
36
ROTH
"5B0
7^ (
^^"^ BmlauJjLcMdfy"i"RQMt
No.
Num.
CNo.
Amp
fr??"C
"".
FactoryH^OjIflj:
Styh
K
0T
.Voftaft-"_Z_fij
.Cbo-.
I
DM*
Where
before it took
same
work
is
now
several
done
days
in
a
to
few
make
hours
out
on
the
fc*M
ICK
in:
zrz
these statements, the
Addressograph
GETTING
76
Card
Index.
file by
The
the
meters
the
file. At
each
have
read
of this
out
readings.
cards
these
they form
year
month, wheh
When
remain
record
a
the
in
of
readers
meter
city,the bill clerk
in the
meter
has
also
filled in the proper charge for each
headed
and
have
been
bills which
and
the
on
of the
of the
every
computed
them
business.
end
the
being read,
the end
customer's
By
take
month's
each
enter
not
are
readers
meter
and
routes
MONEY
THE
IN
tomer
cus-
nished
fur-
charge of the Addressograph.
order
She then returns
these to the boy in the same
in which
they had been given him and the boy puts
them
into the proper envelopeswhich the Addressograph
order
has quickly printed and
arranged in the same
the
the bills. Thus
to get out
the boy is enabled
as
entire list of statements
in one
day, properlyand neatly
her
by
addressed
the
boy
in
Addressograph.
trouble in
Water
companies do not have as much
do the lightingcompanies, for,
as
renderingstatements
as
a
rule,their
a
of
statements
while
But
year.
out
the
on
rendered
are
unfamiliar
the
detail work.
and
name
the
eliminates
this work
they dodge
finds
three,the third month
postal card
the
on
second
the detail and
four
times
months
two
smothered
them
in
ing
Addressograph, by print-
The
address
but
the
statements,
and
notice
the
receipt,
features of
monotonous
velopes,
en-
ment
state-
work.
Making
A
of
water
Out
in
company
divided
customers
flat rate
and
listed in
ledger books
numbers
for each
meter
Addressograph
the
same
order.
are
Rent
QuarterlyWater
Illinois has
southern
into
two
connections.
The
arranged
in
its lists
classes, representing
These
according to
account.
Bills
a
customers
series of
address
the
Card
are
register
platesof
the
Indexes
in
UTILITY
PUBLIC
COMPANIES
thc
77
mnn
*oi
t"i
UOHT
COKE
AND
jam.
MM"
MIU1S,
METER
AND
"
BILL
NCTM
KATU
UHMMA
COMMNf
WATCH
St..
ttU
0HIAIA.
lit.
URBAM,
as
MIUI".
MBua
or
m
ST.,
WtLII
140*
as
PERMIT
WATCH
CMAMPAMN
CMS.
St..
CO.
PERMIT
1M-
co.
C"*.
"t"r
NO.
DISTRICT
GAS,
PEOPLES
THE
com
am*
Nrur
"
"i."
cu?
mmt
o"a.
tMU
Wp"
""
"Hit
bf Wmi
npm
s."w
"
It
C" fen alAaiw.
*im*t
*" n. _w*ma
pit fURV
"
""y"|i"Mi
"""
par
xjam
-Z"
i.
"s.
loe
r.
".
M-M3.
iamus.
rtrti
s.
i"
st.,
f.
s.
"""
.
nrn
"*.,
Tint
tmt
cm*
jLk..
1
111.
CNMMMM,
/JLooo
Tttl
0)bm
mm
CHAMPAIGN I URBANA WATER CO. M.
to
"
Fat Wmi
bill lot
by MM*r
muwciMjt.
Quanar -d"f
Rac*tv"d
".I"
Qf f. 3
""
RM"
m
*""
MU^f
I
pajraaM
CHAMPAIGN
~J\ao
JmrnrmWrnl
140
URBANA
WATER
^3
CO.
gg
"Ul
forms
Statement
t
When
of
public utilitycompanies
of the adaptability
of
example
an
"
end
the
of
rendered
bills are
in
the
quarter is
a
to both
a
small
city
Addressograph
near,
and
meter
large and
a
at
which
flat rate
time
customers,
charge of the Addressograph heads up the
statements, in duplicate,the stub serving for receipt,
and
notices
for all of the
addresses the postal card
the
in
boy
Both
customers.
classes of
customers
are
turned
then
the statements
as
book-keepers and, inasmuch
in
order as the names
are
arranged in the same
the itemized
the bookkeepers easily enter
the ledgers,
If it is a privatecorporto each
customer.
statement
ation
the
to
over
the statements
money
it is
is
a
turned
paid
at
municipal
to
over
pay
their bills at
requiredto
Nevertheless
send
be
out
paid.
warning.
water
easilybe
they
are
the
mailed
counter
or
files them
when
and
customers
by check,
the
company
located
to
etc.
statements
If
are
numerically so
consumers
call to
they
regular stated intervals,which
do by law.
most
corporations
municipal water
post card
Some
then
cashier who
a
that
can
are
bills are
to
telling when
second
send
a
companies even
notices
such
GETTING
78
IN
MONEY
THE
keeping up a list of
for public utility
customers
companies such as these
is the frequent changes in residence which
necessitate
into the office of one
changes. As these changes come
the change is indicated .on
of
a
specialslip,
company,
and
slipped into a slot in a box. At regular
paper
periodsa girl transcribes from these slipson to a sheet
of paper and this is sent to the person in charge of the
the
makes
indicated, changes.
Addressograph, who
their changes by copying the
Other
companies make
in what
is called the Off and
notations as they appear
One
of
the
of
inconveniences
Book.
On
The
is simpler
rendering of telephone statements
than
the work
required in the offices of lightingor
be
records
individual
must
water
companies where
The
phone
telecomputed and filled in each statement.
companies charge a flat rate, and in settingup
address
the
so
that
the
platesthis
statements
headed
be
may
beside
and
the address
filled in with
impression.
one
A
Classes
Two
Handling
telephone company
central
into
is set up
rate
operating
divided
have
Wisconsin
classifications:
two
of Statements
subscribers.
rural
kept in
two
arranged
separate loose leaf ledgers,the names
and
town
exchange headings.
alphabeticallyunder
The
address
plates are arranged in the card index
order.
of the
drawers
Addressograph in the same
The
of
names
The
both
statements
month.
The
to
of
in
eight towns
their list of subscribers
and
town
in
classes
town
subscribers
customers
are
receive
rural subscribers
are
mailed
each
their statements
quarterly.
the
When
either
^
+he
town
time
or
to
sending statements
subscribers, the boy in charge
arrives
rural
Addressograph
starts
for
to
fill in
the
statements
COMPANIES
UTILITY
PUBLIC
190
EXCHANGE
79
BY
AMOUNT
cutmniD
NUMBER
ACCOUNT
REMARKS
"
Tail
Rat*
I
m
1
\
"
"-
"*
FORM
A-20S
JAN.
ADVISC
31
F.
E.
EXIST
Bax
THIS
IN
isio
ERRORS
IF ANY
ONCE
AT
ME
LIST
llebr.
Lexington,
W,
A.
"IXLEY
AUOITOR
1910
JAN.
32
Fred
Benton
Rebr.
Lexington,
Aabrosch
Chaa.
33
J.
$1.25
Nebr.
Lexington,
Berryroan
Hebr,
Lexington,
2
J.M.Anders
STATEMENT
TELEPHONE
FOR
SERVICE.
TELEPHONECOMPANY
CENTRALWISCONSIN
RIVER
"LACK
Black
1909.
Wis.
T" laliMt
at
ptrlasttttttarat
"
Tf Rut mill if
. "
TCLIPMOWE
FOR
SCWVICg
RENTAL.
OF
"
"
"
"
"
"
"III*
AWE
INSTRUMENTS
MVA1H
AND
1910
DECEMBER
Falls,
River
1st
Jan.
Strand,
H.
0.
Mr.
WW.
FALLS,
IN
EXCHANOE
Rent
ADVANCE
SERVICE.
S.M.Beck
Toll Service
PAYMENT
-
-.
AmtuiU
RECEIVED
FOR
Mar.
Rural
Orient
4
Due
THE
1910
$3.75
-
31st
$
-
COMPANY
(8ro. fc AthinBon. fBqr^
This illustration shows
four of
the
put in the offices of
Addressograph is
telephonecompanies
uses
to
which
the
80
subscribers.
to
the
He
and
receipt,
address
of
first
heads
prints
the
automatic
the
The
arranged
are
ledger
and,
bookkeeper
is
the
the
now
the
whatever
and
toll
each
against
of
envelopes.
The
the
by
the
toil
is
charge
appear
these,
charge
service
entered
be
may
which
took
before
done
easily
now
They
through
there
Work
weary
this
names
the
to
charges
repair
An
bookkeeper.
rapidly
add
to
also
charge.
allow
not
as
running
able
Addressograph
the
order
same
means
receipts.
to
go
by
Addressograph.
seryice
or
subscriber.
days
several
the
does
envelopes
in
then
the
attachment
statements
statement,
to
quarterly
or
the
the
impressions
statement,
monthly
on
three
attachment
cut-off
appear
MONEY
addresses
these
triplicating
a
heading
in
THE
lastly
makes
plate
When
to
IN
GETTING
the
with
Addressograph.
These
descriptions
been
chosen
because
themselves
may
have,
not
public
utility
and
of
a
dollars
only
same.
thousand
for
and
statement
to
of
to
have
of
time
work.
how
public
saved
by
Your
the
easily
any
Index
rendering
ments.
state-
utility companies,
hundreds
themselves
using
systems
Card
the
of
system
three
others,
indicate
have
systems
merit
adapt
can
their
typical
particular
but
these
days
three
of
company
Addressograph
Each
of
the
company
Addressograph
can
do
the
HANDLING
SPECIAL
LISTS
MAKING
This
money,
ROLLS
83
in addition to the savingin time and
company,
found
that the names
and numbers
were
always
absolutelycorrect, and
attractive
more
PAY
UP
and
that
the
records
much
were
readable.
Addressograph can be, and is being, profitably
used on
names
or
pay rolls numbering three hundred
the preparationof the weekly or monthly
over, because
and
pay forms necessitates the writing of each name
number
from four to a dozen times.
This is the equivalent
of writing 1,200
and
numbers.
or
3,600 names
of the detail
The
Addressograph eliminates this much
work
of making up
and
handling the pay roll. It
be applied to any business where
there are a large
can
of employees. It does not
number
interfere with the
it
present system of handling your pay-roll,because
and number
where you have been
simplyprintsthe name
after time
time
with pen and
ink.
copying the names
The
Applying the Addressographto
the
Roll
Pay
The
applicationof the Addressograph to the payroll
of an
eastern
is typical
manufacturing company
of the methods
adopted in using the Addressograph for
this purpose.
In this office,
the Addressograph prints
of employees on
five different
the names
and numbers
forms:
check
sheets, pay
pay-roll sheet, foremen's
time
dissection cards.
receiptslips,
pay envelopes, and
From
the employees' time
slipsthe book-keepers,
each week, make
the
pay-rollsheets which have
up
been
furnished
them
Addressograph.
represent
The
the
The
address
plates are
by departments in the
pay-rollsheets,by
they appear
boy
in
listed
names
various
When
the
by
departments
arranged in
card
these
means
in the
index
names
of the
same
charge of
the
in
factory.
order
numerical
drawers
are
automatic
order.
sheets
these
on
of the
listed
the
on
dressograp
Ad-
the
feed attachment,
HANDLING
"4
SPECIAL
LISTS
Til
TYPEWRITER
ROYAL
We.-
S**et
HAHTrOHO.
FACTORY
Depl
CO.,
RECORD
TIME
Date
OONH
ROLL.
RAY
AND
Paid.
No.
Week
Name
i'a
P.
Msthlss
Miss
K,
P.
Total
Wtd'y Tta'iay Friday tafaiy Swrfay
Tu'tay
NAME
Ending.
AMOUNT
Logs;
Duffy
Whslsn
Thos.
TlMKKCCPtll'S
OiviarON
CO.
TYPEWRITER
ROYAL
"mcc*
0*m
re*
*
vial
ivu,
rn
Chick
Accoaatu.*
to
SHUT
CHICK
TIM!
Foi
Ton
Bmvvoysu'
Dvunnr
n
Oept. No.
Week
H*tne
Monday
Emfloti
No.
NAME
Tuesday
AM
P.M
P.M
Hiss
1.ortaarion
Miss
PM
Saoday
A M.
P.M
P.
Uathiss,
no.
oaoia"
no.
lAAo
25.
Dspt.
""""
MISS
I*- QuH
?
10
No.
1?F.
J-0 'Bells
Pm"
Hathles,
"
in
TNI
wanu
war
FACTORY
BpYAL
reqaeeted
"LMIC
SMM
MUD
MTUHN
check
to
WITH
RARK
NEW
to
NO
vnwn
COMtCCTION
CAN
M
COMPANY
AVENUE,
HiHTffmn
-
this receipt wit
r.nww
WATERTOWN
oil the employees.
ARSENAL..
8HOR
MX
Pom
NO.
DEPT
ncmntcn
TYPEWRITER
RECEIPT.
tnvtktpei before p*?iag
pa/
lAAO
"FACTORY.-
ENVELOPE
mrt
a"
OTMtllWMH
DEPARTMENT
Focttaea
29,
Mnaiaa
nae*
LCAWINO
any
MM
PAY
Dspt.
DsSonls
PAY.
No.
MONTH
OPERATIONS
*"u
OF.
IS
NAMB.
NO.
No
P.
MSthlSD
_?"?.
NAME.-???. J?..-..lll9SSl.
RATF
by
Saturday
A.M
PM
"arc
""*
Seven
AM
CARD
DISSECTION
TIME
1
PM
Dur
Thos.
6
AM.
Locsn
M.
P.
5
PM
A.M.
Ending.
Friday
Msthlss
P.
2
AM
Thanday
Wednesday
ISO.
"""
all filledin
largemanufacturing company,
pay roll records of a
the Addressograph. How
the Addressograph eliminates routine
MAKING
As
PAY
UP
85
charge of the Addressograph
has
the names
printed the pay-roll sheets, he runs
sized form, a
through again and prints on the same
soon
second
is
the
ROLLS
as
sheet
called
practicallya
on
which
time
the
of
in
boy
the
foreman's
check
of
office
duplicate
foreman
of
pay-rollsheet
department checks the
department.
the
each
the
employees in his
Finally,the pay envelopes and time
the
these
are
printed. On
appear
each
which
employee is employed.
for
the
or
number
from
purpose
cards
the
This
This
firms
some
where
in
done
is
the
velopes
en-
department
printing plate, and
forms
of
by means
In
cards
departments
the
first three
attachment.
mislaid.
become
in
appears
dissection
identification, should
of
This
sheet.
is blotted
the
there
off
cuta
are
of employees in each
large number
department, the
necessity of setting up the same
department number
for a large number
of employees has
been
eliminated.
This
is done
into
by slipping the department number
the dating attachment, and printingthis after each name
in this department.
The
adoption of time-saving office appliances has
been delayed by many
businesses
often
because
its use
the
meant
which
entire
the
reorganizationof
machine
was
to
be
the
department
introduced.
into
The
where
Addressograph, however, which
prints names
been
they have
laboriously and
incorrectly written
week
after
office system
week, adapts itself to any
without
in any
Used
alteringthe routine work
way.
the
has
saved
on
Addressograph
pay-roll, the
hundreds
The
of
same
stockholders'
its economies.
dollars
machine
in
used
lists and
this
department alone.
for circularizing,
statements,
office records
is quadrupling
one
XI
Chapter
How
Handle
to
CORPORATION
A
of
stockholders
3,300
work
requires
three
on
and
knock
off
write
3,300
limit
their
days
for
In
of
one
with
forms
in
166
an
by
This
"
one
basis,
working
and
9,900
that
seventy-
thirty hours
"
working
the
its stockholders'
and
days
10.3
times
the
was
used.
the
statistical
business
on
a
equivalent
modern
86
old
labor
and
of
required
an
of
a
one
of
was
two
fashioned
clerk
man
that
quired
re-
under
names
where
three
are
figures show
time
story
names
signed by
number
same
was
as
on
the
the
on
19,500
official
These
eight
other,
the
"
with
Francisco
San
names
Addressograph
method
doing
corporation
double
nearly
"
address
is
the
show
records
another
Nevada,
days.
approximately
hand
of
total
seventy-nine
or
The
or
20.6
to
a
"
working
Addressograph.
an
hours,
working
hours
must
out,
ninety days
each
each
force,
man.
fills in
"
week
office
five clerks
clerks
630
stockholders
number
the
times
Goldfield,
6,500
filled
three
nine
equivalent
an
each
The
sheet, check
clerical
and
every
it takes
hours, and
two
in
This
stockholder's
the
duties
operations.
this work
do
week
mailed
be
dividend
words,
list
a
months.
each
regular
names,
monotonous
of
forms:
other
has
must
three
writing
In
the
to
whom
every
different
envelope.
pushed
in
the
Lists
Francisco,
to
checks
dividend
name
San
in
3,300
to
Stockholders'
the
dressograp
Ad-
corporations
expensive
inexpensive plan.
The
LISTS
STOCKHOLDERS'
corporationemploying
careless clerks
87
to
this work
do
employ one clerk
entire
for an
mailing of dividend
made
His sole duty is to rectify
the mistakes
checks.
respondence.
by the careless clerks,and direct the subsequent corThe
using the Addressograph
company
made
on
only
6,500 names
nearly twice the number
mistake in the last mailing.
one
on
finds it necessary
month
after each
names,
3,300
to
"
"
the Stockholders9
Handling
Correspondence
Every corporationrequires a list of its members.
vals,
This list is addressed
at regularand
unexpectedinterand
addressed
communication
every
them
to
done.
This work, however, is usually
carefully
have
thrust upon
forgotten the
toilingclerks who
pated
quarterlyissuingof dividends, or who have not anticithe sudden
necessityof sending all stockholders
a special
report or notice.
addressed
communications
Where
these
are
by
hand, serious delay is often experiencedbecause of the
labor required to do this work.
Scores of mistakes
the
in and
make
also creep
bad
a
impression upon
stockholders.
But these objectionable
features of doing
be
must
work
necessary
by
the
the
in
old
Addressograph,which
and
name
address
have
way
eliminated
been
holder's
always printsthe stockcorrectlyin a clear written
type-
impression.
A
stockholders'
Addressograph
sheets
and
clerks
or
a
and
and
fillin the
checks
desired
Index
way,
same
but
order
are
as
fill in
can
address
proper
the
amount
the
on
dividend
envelopes.
on
the
The
the dividend
adding machine
address
plates are filed in the
of the Addressograph in any
usually arranged alphabetically
the names
in the ledger.
appear
by
drawers
easily handled
so
boy
a
typewriter. The
Card
in the
that
checks
merely
sheets
list is
means
of
an
HANDLING
88
PROGRESS
SPECIAL
LISTS
MANUFACTURING
CHICAGO,
COMPANY
ILLINOIS
No. of
Share*
SHAREHOLDERS'
of
NAME
AND
ADDRESS
Quarterly
L"
Oould
6
Co.,
Laka
6
Union
Sts.,
111,
Chicago,
PROGRESS
CHICAGO,
PAY
THE
COMPANY
MANUFACTURING
L.
Dividend
fclX'A.
dMCk
A
Oould
ILLINOIS
CO.
,
Aug.
TO
Lake
ORDER
Sts*.
Union
A
ItW
OF
Chicago*
1"
111.
:
CHICAGO,
RETURN
CO.
MFG.
PROGRESS
IN
ILL.
FIVE
DAYS
L.
Oould
Lake
Co.
"
A
,
Union
Sts.,
Chicago,
1030-1035
Old
Colony
Chicago,
Jukes
With
the
"
111
Bldg.,
111.
Shafer,
Addressographthe corporationsecretary
checks, addresses
the
envelopesand
"fills in"
liststhe
holders'
the stock-
names
XII
Chapter
Up
Making
FORthe
on
of
service.
the
On
played
number,
twenty-first
the
and
lost
and
all
make
the
in
there
was
a
company
more
money.
of
machines
were
tried
on
But
others.
form
one
the
of
name
incorrectly.
telephone
On
the
in
shifted
clerk
the
the
records.
the
notations
clerks
address;
the
variation
careless
a
in
digit
office
the
by
one
sixteenth,
transposed
been
change
form
tenth
the
had
are
or
was
of
one
which
there
the
on
havoc
next,
kinds
the
forms
form
On
a
form
On
date.
point
form
made
installation
one
another.
ninth
mistakes
every
On
of
companies
twenty-six
spelled correctly;
was
all
the
out
second,
a
with
records
necessary
telephone
telephone
troubled
filling
Records
department
contract
city
big
constantly
in
the
years,
Factory
the
billing
decimal
a
Typewriters
in
exactly
effort
an
the
to
on
same
company
continued
Their
Addressograph
to
have
trouble.
Now
the
name,
same
comes
have
none.
address
and
they
on
form.
every
the
to
is
number
for
rate, is then
behind
the
When
department,
immediately
printing
reason
various
plate.
change
set
up
address
fill in
ready
to
hand
duplicating
the
or
and
an
the
exactly
notations
order
in
set
up
A
second
a
exchange
and
3-line
graph
Addresso-
plate, containing
and
installation, billing date
placed
in the
These
plate.
90
machine
plates
two
twenty-six forms,
attachment.
A
the
notice
change
or
address
name,
prints
by
boy
directly
of
means
sets
then
are
up
the
these
r
j
OF
^t-iFonN'"v
FACTORY
RECORDS
9i
METAL.
REQ. NO.
John
Burnhaa
PACK
Co.
6
159
U
,
DATE
Salle
RECD____
St.,
NO.
TAB
STYLE.
MC
4Llne
111.
Chicago,
HfUDFR
.
STYLE
SHIP VIA
ADDRESS.
TRICE.
PACKED
BY
CARDS
SHIPPED""
WEIGHT.
MACHINE,
CASES
ADDRESSOGRAPH
CO..
CHICAGO.
^_
ILLS.
Smbt
John
Tl"Mt
Dati
159
Solo
MC
Ratimc
U
Salle
4 Li no
No.
,
St..
111.
Chicago,
"
0"T"
FMI.
John
Burnhaa
159
MC
Co.
6
Burnhaa
6
Co.
"
Salle
U
4Line
Ul.
1MM"
Condition
Macwitk
Cabinet
Nam*.
STY!*
Mil
NPA1D
Unpaid
'AID
1912
Condition
Condition
Paid
CMMTt
\PPROX.
1"I0
Condition
UXPAID
CI
SOLD
St.,
Chicago,
IMS
Paid
B.T1
".""
Paid
Condition
npaio
'AID
NPAID
Skpt.
Oct.
Nov.
Pic.
John
Burnhaa
*
Co.,
"iZL.
"
U
159
"""'""""
MC
Hl"
Sallo
St.,
Chicago,
4 Line
"TYL"
,B,u,,Wfcl,WH
UU
MCNT.
John
MC
Burnhaa
*
159
La
Co.,
Salle
St.,
111.
Chicago,
4Lln"
s
"Aft
John
Burnhaa
159
Co.,
La
Salle
St.,
JUll
**".
XC
Immediatelyupon
the
k
name
and
of
receipt
an
4Lint
Chicago!
!!!"
order,the Addressograph
boy
address, and heads up all of the necessary
sets up
records
HANDLING
92
SPECIAL
LISTS
platesand printsthe forms as the orders are handed
to him
during the day. The plates are then placed
in the subscriber's proper
positionin the card index
files and used for monthly or yearly statement
work.
While most
businesses do not have to keep as many
office records
does
this big telephone company,
as
the preparationof
every sale in any business demands
certain
records
which
and
name
filled in with
be
must
address.
should
These
the
be
tomer's
cus-
correct
plain that no clerical
address.
be blamed
to an
obscure or illegible
can
error
businesses
cularizin
Many
using the Addressograph for cirstatements, pay-rollwork, and so on, also
find it profitable
for heading the various office and
factoryforms which are necessary in the proper filling
of an
order.
This is especially
useful for the manufacturer
and wholesaler who must
frequentlyfillan order
of departments.
from a largenumber
on
every
form, and
Out
Making
should
be
so
DepartmentalOrder Duplicates
Every order for an Addressograph and equipment
done
When
this was
requiresthe heading of forms.
made
mistakes
as
by a stenographerthere were
many
lasted
in the telephone company's office. This
as
only a few months, however, for it was readilyseen that
with
could be done
the Addressograph.
all this work
The
result
was
that
the work
have
time, the forms
absolutely correct.
of the
are
The
is
a
neater
system
dressograph Company can also be
using an Addressograph for
When
an
received, the
order
girl
for
in
a
done
now
machine
in one-tenth
appearance
used
used
other
or
charge of the
her prospects'or
by
by
the
every
and
Ad1
ness
busi-
purposes.
equipment is
Addressograph
customers' file
immediately refers to
of address plates. If she has this address already set
heads
as
up, she slipsit into the Addressograph and
FACTORY
RECORDS
93
*
forms
many
These
required.
are
beside
cabinet
a
as
forms
If she
the machine.
are
kept in
no
address
has
customer, she immediately sets one
plate for this new
it in its proper positionin the card index file,
up, filing
is then on
she is through. This customer
as
soon
as
the printinglist,
and togetherwith all the other users
which
the
will receive the special communications
Addressograph Company is sending out.
Order
Efficient
Creatingan
The
which
System
the
girl quickly addresses by
of the repeating attachment
means
greatly facilitates
the quick filling
of orders and
increases the accuracy
of the office records.
The
ordinary order received by
the Addressograph Company
calls for the heading of
forms
fifteen forms
4.
Factory order
Factory order
Factory order
Factory order
5.
Factory order
6.
Office record
1.
2.
3.
7. Customer's
card
8. Order
as
follows
for
shippingroom
for
second
for
third
for
fourth
for
fifth floor
The
record
for
floor
10.
Commission
n.
Loose-leaf
card
ledger page
Geographical Machine
12.
floor
tomers*
13.
card
second
record
GeographicalCard
cus-
occupationcard
correspondence
card.
to the foremen
go
different
Index
card
Customers'
Customers'
15.
card
cus-
card
14.
floor
firstfive forms
where
floors
floor
tomers*
Manager's
9. Sales
:
parts of
the
of the various
Addressograph
made.
Thus
while
the machine
is
equipment are
the fourth floor,
on
being built up for the customer
the printingplates,
supplies,graphotype,cabinets and
card index drawers
taneously
are
being prepared for him simulThe
order is not
the others.
filled by
on
rotatingthe order blank from department to department
the
shortest
sixth
The
five,is
an
is distributed
factories,but
in many
as
filled in
possibletime.
form, which
office record;
by the
and
seventh
is
a
more
form,
on
a
duplicationof
accessible
which
the
first
record is provided
card is shown
the
HANDLING
94
SPECIAL
-MTC
-OATE
PROMISED-
CARD
METAL
LISTS
SMlPPEO-
INDEX
SMIRTO
oroer
ft
Burnhan
John
159
La
render
Salle
I RCCCIVCO.
CARD
METAL
139
Salle
La
St.,
IN
received.
.OATK
PROMISED-
-DATE
-
TO
111.
Chicago,
4Lin"
MC
METAL
CARD
SNIPPED-
INDEX
TO
SMIP
Burnham
John
"
Co.,
HI
La
159
Salle
4Llne
MC
St.,
N OCR
PROMISED-
"OATC
METAL
CARD
INDEX
ORDER
"
Burnham
John
159
RECEIVE
Salle
La
St.,
D-
-OATC
INVOICf
.OATC
"
CARD
INDEX
MC
La
Salle
4Lln"
INVOICES
111.
.DATE
PROMISED.
METAL
CARD
INDEX
ORDER
TO
RCNOCR
159
MC
NO
Co.,
"
Burnham
TO
IN-
St.,
Chicago,
RECEIVED.
John
NO.
Co.,
RCNDCR
159
.
SMIPPCO.
ORDER
Burnham
IN
TO
PROMISCO-
METAL
John
"
111.
Chicago,
4Line
MC
NO
Co.,
RENDER
SHIP
.
,
TO
DATC
IN
INVOICES
TO
111.
Chicago,
NCCIIVIO.
SHIP
OATC
NO
INDEX
RENDER
DATS
ORDER
INVOICES
RROMIOED-
Co.,
"
Burnham
.
111.
-DATE
John
date
in
TO
SHIR
no
invoices
TO
St.,
Chicseo,
4Lina
MC
DAT
Co.,
La
Salle
St.,
Chicago,
4Line
INVOICES
IN
TO
111.
"yl"1***
In addition to the records shown
also makes
out
on
a
previouspage, the Addressograph
for all departments
duplicateblanks
FACTORY
individual
customer's
made
and
up,
RECORDS
95
addresses
styleof machine, sample
other
detailed
which
information
enables
the
orders.
to accurately fillfuture
company
The
eighth form is another record card addressed
on
the
made
for
up
address
the
the
back
order.
the
which
On
also
sellingthe
supplies during each
forms
addressed
graph
are
3x5
a
at
reference,and
a
On
ing
operator readthe company
made
in filling
and
the
loose-leaf
indexed
in
manila
subsequent
The
year.
time
same
customers'
sions
agent's commis-
the
of
sheet
book.
desk
his
equipment
month
the
way.
enables
is shown
first
cards
same
or
slips into
customer's
customers'
for
be
may
is a loose-leaf record
form
form
for
their orders
that
manager
tenth
setter
This
given.
ninth
in the
up
type
errors
any
sales
the
made
be
addresses
sample
that
so
of the
The
shows
customer
name
platesis
trace
each
each
plates may
this card
to
which
Addressograph,
on
the
ledger
three
Adresso-
page,
ways
other
for
three
office
folder for the vertical
correspondence file.
These
fifteen records
operator
The
office
name
and
as
the
addressed
are
orders
come
in
graph
by the Addressoduring the day.
to the proper
boy distributes them
persona
each morning and
evening.
If you
are
using the Addressograph for any other
it in this way
can
profitablyuse
purpose,
you
very
also.
Simply place all office and factory records in a
When
cabinet
the Addressograph operator.
near
an
has been
order
OK'd, send it to the Addressograph
will
She
immediately set up the proper
operator.
address
of the
new
customer,
and
with
this
These
office records.
are
plate,head all the necessary
pinned to the originalorder, and it is then ready to be
with the greatest possible speed.
filled accurately and
XIII
Chapter
Uses
Special
SOME
years
the
using
discovered
he
use
could
use
the
the
each
manufacturer
the
boy simply
the
tags with
he
But
this
had
not
he
also
does
not
do.
mechanical
They
used
to
any
for
a
wagon
fiftytags.
Wagons
the
railroads
and
labeled.
Now
order
an
fiftyor
for
a
sixty shipping
printing plate.
learned
found
new
a
that
his
to
the
mean,
however,
for
of
machine
that
surprise
use
hundreds
using
knows
Company
can
shipping
for
dressogra
Ad-
the
other
nesses
busi-
addressing
labels.
This
it
ing
send-
found
his
in
properly
"discovered"
for
shipping
some
addresses
manufacturer
alone
He
received
receives
customer's
were
of
be
piece
this
wagon,
he
was
pay-roll,
machine.
fifty sections,
about
that
his
his
out
Addressograph
addressing
in
when
for
who
circularizing,
making
order
Every
shipped
insist
and
new
department.
are
for
Addressograph
a
necessitated
manufacturer
wagon
a
statements,
out
that
ago
Addressograph
the
for
these
Repeatedly,
by
devised
often
salesmen
indicate
kind
the
selling
this
of
the
in
have
of
which
uses
chapter
the
been
lines.
graph
Addressoand
what
suggested
adopted.
have
been
And
just
Addressograph
to
of
the
will outline
several
Addressograph.
businesses
and
have
users
kindred
to
adaptability
of work,
special uses
special
the
its machine
which
improvements
have
Large
all about
that
lots
having
large enough
96
who
customers
to
demand
order
a
quently,
frecon-
HANDLING
98
if
the card
small, and
graph
cards
This
mailed
and
and
its
These
Addressograph.
the
filed under
If
ahead.
and
is headed
with
sender.
the
is used
sheet
LISTS
is addressed
to
addressed
are
advice
an
SPECIAL
A
customer's
the
large,
postal card.
addressed
addressed
also
are
is
account
of
envelope
of these
supply
the
instead
Addresso-
the
with
in
the
advance,
name.
boy in charge of the Addressograph is
he
fillingin and addressing these communications,
also printsin advance
a
supply of daily and monthly
remit
sheets are
used for banks
interest slips. The
having no open accounts, but who send out papers
While
the
for collection.
These
are
addressed
INSURANCE
From
one
send
to
needed.
as
COMPANIES
four
three
times
a
year,
communications
and
notice, statement
insurance
to
their
receipt. Each
panies
com-
holders:
policyof these
in and
requires filling
addressing. The companies are
also
regularly sending out notices to their agents.
The
in and
to
addressing of communications
filling
and agents demands
amount
a tremendous
policyholders
the Addressograph has been
Where
of clerical labor.
adopted for this purpose, the most of this work has
secured.
been
dispensed with, and absolute accuracy
Inasmuch
as
are
policyholders'payments
falling
due each day in the year, some
be devised
system must
for using the Addressograph on
When
this work.
a
new
policyholderis secured, an address plate is made
and
Index
filed in the Card
out
drawers, according as
method
That
of payment.
to the stipulated
is,if John
Jones takes out a policyon the 16th of December, and
make
has
indicated that he wants
to
quarterlypayments,
his address plate is placed in its proper
betical
alphapositionin
the
16th
day
the
of March
Card
Index
when
his payment
drawer
marked
for
will fall due.
SPECIAL
USES
99
4697
NATIONAL
HAYDEN-CLINTON
BANK
OP
BANK
COLUMBUS,
OF
OHIO
19.
ATHENS
,
ATHENS,
OHIO.
Your
.received with enclosuresa* stated.
favor "f.
CREDIT
WE
DAT!
ON
EXCH.
REMITTANCES
PARTICULARS
NUMMft
PROCEEDS
I
I
Pierce
Co.
Bank,
Pierce
"
Nebraska
BBPOSITKB
United States National Bank.
Tak
cash hams
credited only subject to payment.
Checks
aad
ara
oolloctiona received
from
Its customers,
whether
Bank, in making
ba placed to their credit or not, acts
only as thalr exeat,
and ass
rciae toe
ia
same
diugeace It aaao
Co.
Pierce
Vcb*tMM
Bank,
J90.
Pierce,
Nebraska
WITH
States
United
Natienal
Bank,
Interest Ace't for
OcaiT
CacoiT
Balanccs
Balance*
ra
LCTTCR
BINT
TO
i
Pierce
Co.
OATK
Bank,
Pierce,
Nebraska,
Banks
are
among
Addressograph
the
is
first to
doing
install modern
this kind
of work
office
equipment.
in hundreds
of banks
The
LISTS
SPECIAL
HANDLING
ioo
are
Quarterly,semi-annually and yearly policyholders
address
tabbed
indicated by four, two
one
or
plates.
The
thirtyday notice, the statement, and the receipt
with the Addressograph.
all filled in and addressed
are
address plate,in addition to containingthe name
Each
the
address
of the policyholder,also contains
and
and rate of payment.
These, by means
policynumber
of the cut-off attachment
eliminated
are
the address
from
when
printingenvelopes.
Insurance
companies,
within
and
by
so
few
a
The
office.
on
course
and
have
states
in
By using the
on.
lists of
off
hours
agents'address
towns
agents,
specialcommunications
month.
the Addressograph
With
the envelopes and
fill in the letters,
addressed
be
can
off
run
can
of
them
send
to
find it necessary
several times each
they
thousands
with
mailed
them
platesare
that
so
any
in the postfiled alphabetically
desired
laws
regard to licenses,state
cut-off and
agents in any
and
feed attachments,
automatic
desired
section
states
may
be
run
valuable
Addressograph. This is an especially
Of
feature in making up lists of unpaid balances.
the Addressograph is also used in making out
the
all cards
and
loose
leaf office records.
PUBLISHERS
publishers of monthly
magazines and daily newspapers
The
is
have
found
of
one
addressing
for their publications.Addressing by hand
wrappers
over,
too
expensive a process for any publisher. Morefor the mails will
it is absolutelyimpracticable,
their heaviest
of
the
periodicals,weekly
not
been
wait
for
expenses
slow
experimented with,
of
devices
constant
Various
penmen.
printing impressions,
lack
be
to
but
their
machines
the
of
illegibility
frequent mistakes,
and
their lack
filingfacilities,
for indicatingexpirations,have
of
have
their
their
automatic
proved
the
SPECIAL
The
office records
rectlykept.
(
.
of
an
The
USES
insurance
company
Addressograph is a
101
be neatly and
in this work
factor
big
must
cor.
machines
for doing the pubof most
impracticability
lisher's
After
addressing work.
long,thorough tests
all over
with the Addressograph,publishers
the country
have
will print a
that this addressingmachine
found
of
at the rate
typewrittenimpressionon each wrapper
an
3,000
wrappers
platesafford
hour,
that
its Card
Index
address
readilyaccessible index of subscribers,
and that its specialattachments
automaticallythrow
week.
out
each month
all expired subscriptions
or
national
with
tion
circulaof periodicals
Publishers
a
their address
plates in the Card Jndex
arrange
of the Addressograph alphabetically
drawers
by states,
and
behind
a
metal
tabs
indicating towns.
Thus,
when
"
'
HANDLING
102
Mr.
Stevens
R.
SPECIAL
LISTS
of
Detroit, Michigan, subscribes for
publication,an address plate is set up and slipped
of the Michigan drawers, and in its proper
one
your
into
the
behind
tab.
Detroit
town
alphabeticalsequence
of classifying
method
list of subscribers
This
your
enables you
desired address
to refer instantly
to any
plate,and circularize any particular
part of the country.
Method
A
Records
of Keeping Subscription
of
Publishers
address plates
use
monthly periodicals
metal
tabs arranged in twelve positions
perforated
with
to
the
indicate
subscribes
Stevens
is set
in
up
months
twelve
in
each
February, his
frame
a
of
with
a
year.
If Mr.
and
address
in the
second
name
metal
tab
position. A year later,when the boy in charge of the
for February, this
Addressograph is printingwrappers
metal
and
tab
with
in contact
boy
all other
an
electric circuit and
ring a
attachment
which
in the
throws
February subscribers
dating
will
bell.
come
The
printson
Subscription
"
February wrappers the words, Your
He
also throws
in the
Expires with This Issue."
and printsa second impression
attachment
hand repeating
on
an
envelope which is placed with envelopesaddressed
whose
all subscribers
to
subscriptionexpires at this
renewal
Form
letters soliciting
time.
a
are
placed in
these
these
envelopes and
When
sent
to
the
subscribers.
all of the
addressed,
for this month
have been
wrappers
boy in charge of the Addressograph
the
through all of the perforated
metal tabs in the second
and, drawer by drawer,
position,
with
extracts
a
singlemotion, all the address plates
of subscribers whose
subscriptionhas expired with the
February issue. These are placed in separate drawers,
in and
used
and
are
addressing
constantly in filling
graph
renewal.
circular letters soliciting
Thus, the Addresso-
then
inserts
with
a
metal
these
rod
simple attachments,
becomes
a
machine
USES
SPECIAL
for
salesman
and
twenty clerks and
automatic
an
well.
as
of
Publishers
for
graph
of
work
the
doing
103
also
newspapers
making
out
A
statements.
carriers'
route
in
newspaper
the
use
Addresso-
sheets, receipts
Decatur, Illinois,
circulation of 13,000, have their list classified by
carriers. The
names
are
arranged in the order of the
with
a
carriers' deliveries.
proper
sheet.
and
name
Next
for it.
Once
this subscriber's
line is drawn
route
through
off.
run
in
weeks
two
every
Collections
Newspaper
the carriers'
boys
make
their
Addressograph operator furnishes them
the carriers' report printedin the same
the
as
way
sheet,but upon a specialblank so that as the boy
his collections,he merely has to enter the proper
collections.
with
route
makes
of
amount
He
name.
books
The
money
collected
after
is
furnished
with
also
arranged in
their
the
collection
system
office
made.
The
written
reports
it has
only
to
the
a
reason
and
enter
receiptand
boy
correct
that
newspapers
the
subscriber's
loose-leaf
receipt
and
receipts,
dated by the
the
boy making
name
the
from
removes
gives the
the
on
each
These
way.
filled in and
same
respectivestubs, are
Addressograph so that
simply has to sign his
or
the
on
is
EliminatingErrors
and
weekly
address, and the word "Stop" written
week, these corrections are made and the
sheets
route
the
off
run
in its proper positionon
If a subscriber
stops, a
appears
new
is
If a new
scriber
subalways correct.
the name
is inserted in its
is added
to the list,
positionin the Card Index file,and, of course,
and
Addressograph
the
This
the
stub.
collection
of
amount
This
temptation
report
to
steal,
report of the collections
carriers
have
heretofore
proved too big a job for the boy
bi-monthly collections are made, and
made
not
is
where
because
weekly
because
he
HANDLING
104
could
write
not
SPECIAL
LISTS
plainly enough
the
make
to
report
intelligible.
LAUNDRIES
A
laundry
it took
week,
lists which
she
number
and
"
makes
furnished
to
the
the
guarantees
This
classes
the
these
out
The
to
laundry
same
of
customers
"
second
cuffs and
includes
three
into
for them.
sending
customers
class
hours, and
six
done
work
collars and
as
just twice the
Addressograph,
its customers
the class of
embraces
Today,
list.
every
divided
And
omissions.
girl with an
2,800 laundry lists in
work, such
The
2,800
laundry
deliverymen.
and
errors
the
out
same
laundry has
according to
starched
shirts.
has
accuracy
first class
make
days
Each
customers.
1,400
girltwo
one
are
had
Chicago
constantlymaking
was
the
in
linen
or
stiff bosom
partiallystarched
household
work, the third
as
goods, known
class includes straighthousehold
work, and does not
include any starched goods. All of these customers
are
arranged in drawers accordingto the drivers' routes,
with a label on
the front of the drawer
indicatingthe
and
soft
of the driver
number
For
M.
A.
Monday
P.
M.
"5" Monday
drawer
are
arranged
5
the
drawer
instance,one
No.
and
"
driver calls
his
on
regular file is
list of monthly
and
route,
In
customers.
another
customers
drawer
to
in
whom
driver
in
names
order
the
in
driver
by
another
The
route.
it contains.
indicated
be
will
"
which
route
which
in
addition
sent
the
the
to
is
which
are
each
kept a
monthly
statements.
When
the
address
are
made,
platesfor customers
are
slippedinto the top of the
different colored
cards
address
indicate which
plate to
sends
one
to
the
class of work,
a
laundry. A
pink card
kind
of work
white
a
second
card
the
tomer
cus-
indicates
class, and
a
106
HANDLING
blue
card,
kinds
two
The
heads
for
work
three
or
these
which
colored
lists
point.
all
drivers'
rack
drivers
for
laundry
a
each
deliveries
at
If
the
home,
the
driver
intends
to
face
of
has
charge
is
set
driver's
rack,
the
finds
bill, and
of
the
this
if
be
will
the
out
calls
on
he
If
and
aside
the
customer
drawer
of
address
six
a
and
plates.
of
rows
trips
he
work,
first
list
every
in
simply
representing
customers
finds
the
returned
as
moved
has
over
and
placed
office.
the
to
the
in
girl
who
address
new
a
or
the
across
to
the
not
person
memorandum
is turned
a
compartments
to
his
in
instance,
five
be
customer
Addressograph,
the
or
different
For
make
they
comes
pencils
for
up
and
driver
that
he
move,
of
the
for
the
bill is laid
two
placed
are
will
and
reaches
according
up
arranged
days
arranged.
are
holes
takes
card
the
triplicating
or
bundled
drivers, there
drive,
morning
duplicating
five
and
rack
of
requires
week.
a
done
plate
sheets, they
there
sheets,
work
color
the
When
his
to
the
address
been
and
week,
row.
goes
his
the
in
a
out.
have
pigeon
in
compartments
day
bills
has
the
these
different
the
by
route
of
customer
a
on
makes
with
three
or
indicated
kind
by
the
If
numbers
filled
is
two
drivers'
the
to
before
throws
the
the
out
indicated
as
printing
After
this
laundry
making
in
just
and
sends
customer
a
according
slips, she
LISTS
card.
customers,
attachment
if
the
appears
three
to
If
to
girl then,
the
the
third.
the
of
SPECIAL
the
proper
V
Part
FOR
APPLIANCES
SPECIAL
SPECIAL
LISTS
XIV
Chapter
Operating
morning
IFdown
tomorrow
be
in
office,
your
anything
before
to
a
have
addresses
liable
are
has
addressing
find
the
These
typewritten
and
errors
would
omissions
handwork.
offices.
of
And
Addressograph
the
"
performs
rubber
any
is delivered
address
you
an
every
sub-divided
In
machine,
all
the
set
up
.in
the
you
persons
address
and
name
type,
a
metal
wish.
may
by
of
office
your
work.
the
of
Each
metal
plates
needs
side
to
for
ready
addresses
list.
or
way
be
right
and
your
particular
drawers,
the
on
on
in
in
3,000
automatically
it will
names
desire
appears
your
that
of
speed
she
thousands
Addressograph
drawers
cabinet
frame
efficiency
morning,
tomorrow
in
her
day,
careful
most
proved
of
hour
addressing.
that
When
you
the
machine
of
function
without
cards
an
1,000
increase
next
speed
the
of
would
average
girl would
envelopes,
rate
the
by
in
been
the
proves
will
hour
an
This
it
the
acquired
which
and
pace,
2,000
she
set
were
old
year
on
the
at
night,
By
fifteen
a
addresses
required
noon.
Addressograph
an
printing typewritten
and
Addressograph
the
and
classified
are
labels
inside
107
with
on
the
tabs
set
front
and
up
for
of
the
colored
SPECIAL
cards.
The
address
APPLIANCES
plates
are
filed
loosely in
the
ordinary card indexes, so that old names
be easilytaken out and
new
names
put in. Lists
may
in the
machine
too
large for the eighteen drawers
cabinet
are
supplied with extra cabinets of various
sizes which
are
shipped with the machine.
drawers
The
slides
like
Addressograph is ready
out
the
first drawer
and
for
work.
tips the
The
contents
girl
into
OPERATING
the
THE
ADDRESSOGRAPH
109
graphs
(Photomagazine on top of the machine
I and II). The
drawer
is lifted from
its position,
leavingthe address platesin a stack in their proper
order in the leaningmagazine. The
magazine is pulled
forward
into a perpendicularposition(Photograph III)
and the magazine door
The
is automaticallyclosed.
drawer
the machine
is placed beneath
graph
(Photoempty
IV) and the Addressograph is ready for its work.
vertical
SPECIAL
The
with
the
the
girl sits
an
easy
APPLIANCES
in
swing
front
of
of
the
the
foot
and
lever, performs
of bringing the address
ward
triplefunction
plate forto the printing point, making the impressionon
matter
being addressed, and depositingthe used
plate in its originalposition in the
Each
swing of the foot repeals these
speed of
abilityto feed
The
machine
the
the
operator
machine
is
drawer
beneath.
three
operations.
only determined
by her
with
her
two
free
hands.
OPERATING
The
ADDRESSOGRAPH
in
vented
Addressograph is nol an office machine, inand perfectedjust far enough to make
it a salable
device.
little
THE
Scarcely a month
improvement
is made
fact is
significant
than
being written, more
more
that
goes
here
at
30,000
or
the
users
by
what
but
there.
some
But
time this book
are
the
is
turning out
the rate of 3,000
matter
at
an
typewritten addressed
ment
hour, using the Addressograph on the payroll,for statework
and all the many
special uses to which the
Addressographcan
be
adapted.
XV
Chapter
Attachments
Special
with
has
offices
its
than
more
it is
saving
is
it does
have
its
30,000
owners.
names
of
clerks^"
twenty
various
special work,
devised
been
the
re-written,
take
to
of^
care
situations.
new
Duplicating
and
bills,coupons,
booklets
and
either
repeat
whatever
the
throws
the
number
of
at
impressions
attachment
in
of
for
by
the
top of the
means
taken
are
or
the
into
to
is
each
until
being
name
required
makes
pressions
im-
two
This
drawer.
print three,
on
machine
the
that
point
printing
address
work
beneath
order
such
arranged
and
four
succession.
Device.
Repeating
each
dial
a
drops
it
be
can
Hand
of
this
to
necessary
and
name
ing
address-
in
or
often
is
When
into
before
times
each
duplicate
remains
it
use,
simple turning
either
plate
future
mechanism
envelopes,
on
being printed.
is
done,
cards
ing
address-
In
"
envelopes, shipping tags,
statements,
for
or
Attachment.
Repeating
corner
envelopes
five
and
For
In
conditions,
work
the
work.
attachments
for
money
written
doing
better
duties.
whatever
be
must
Addressograph
special
making
under
and
addresses
and
and
graph,
Addresso-
special attachments,
specialized
of
score
function
one
modern
and
improvements
a
Wherever,
and
The
addressing envelopes.
"
had
Addressograph
pioneer
THE
Work
Special
for
name
of
plate
the
machine.
"
are
hand
If
than
more
desired, these
device
repeating
By
112
pulling
a
five
are
sions
impresprovided
located
little lever
into
on
a
APPLIANCES
SPECIAL
H4
lever
the left of the
at
is thrown
machine, this dating attachment
alignment with the address plate and
tachment
printsthe date or any specialnotice set up in this atto the rightof the name.
As a check
on
Counting Attachment.
stamps and
for advertisingrecords, it is often desired to count
the
number
of addressed
pieces of mail. This is done by
which
attachinga little meter
automaticallyrecords the
Also valuable
piecesof mail going through the machine.
for counting shippingtags, etc., being addressed.
Letter
Gauge. In fillingin imitation typewritten
the ink and
to have
letters,it is absolutelynecessary
The
alignment match.
Addressograph uses
any shade
of typewriterink, and
the perfectalignment is secured
into
"
"
by
of
means
letter gauge
a
prints the
which
and
name
in the
address
rightplace on each letter.
of all
suit the arrangement
Special Gauges. To
kinds of bills,statements
and
pamphlets, any kind of
and
a
specialgauge can be secured so that the name
address
will always be
printed in a proper position.
the
of
Automatic
Cut-Offs. One
advantages of
of the Automatic
using the Addressograph is that, by mea-ns
Cut-offs, any line or portion of a line in which
the
addresses are set uniformly,can
off while
be
cut
machine
is in operation.
Cut-offs are
Plain Cut-Offs. These
ments
simple attach"
"
"
which
be
can
used
both
on
arid
rubber
metal
platemachines.
These
which
can
Where
the
the
are
be
standard
furnished
needs
of
users
attachments
the
with
are
even
built to
are
special attachments
needs.
No
Addressograph needs
Few
yours
of them
will not
need
need
more
any.
than
two
and
Addressograph.
more
specialized,
suit their
all of
or
devices
individual
these
three.
devices.
Perhaps
XVI
Chapter
Addressogra?h
Equipment
Addressograph
THE
type^
type:
metal
The
metal
do
not
on
lists in
change
from
prints
printing plates
The
frequently.
which
the
names
lists that
on
rubber
is
type
addresses
or
rubber
sliding
used
are
of
used
changed
are
frequently.
more
metal
The
address
factory, or
lists
furnished
lists above
their
is
the
by
wide.
The
spacing,
possible,
double
the
the
Advantages
On
certain
and
to
metal
the
in
the
Rubber
lists,however,
there
it is
convenience
to
the
sliding
This
enables
system
changes
Type
from
to
the
list
discontinued
the
in
to
user
his
a
own
addresses
us
are
matter
Where
They
so
about
drawers.
changes
many
of
and
economy
system.
type
all additions
office,
is used
are
System
rubber
make
lines
have
Index
Type
that
use
plates.
Card
three
of
three
plates, and
address
address
name
narrow
single spacing.
use
capacity
of
the
of
permits
lines
rubber
storage
wide
This
chapter.
in this
plates:
a
make
to
desired.
as
later
metal
in
put
plate permits
The
it is advisable
than
cheaper
office
own
to
them
enables
described
four
or
it advisable
narrow
single spacing.
having
Customers
which
of
different
from
branches,
find
and
graph
Addresso-
the
in
customer.
styles
two
made
are
its
names,
pictured
are
the
double
of
one
plates in their
There
lines
plates
Graphotype
metal
machine
and
in
10,000
office
small
in
and
printing plates
kinds
two
they
as
over
and
and
occur.
over
SPECIAL
u6
in
nance
Thus, the cost of maintesettingup new addresses.
is practically
nothing. Partial changes of address,
such
slide
slide in the
proper
As
shown
slidingrubber
out
town,
of
remainder
to
necessary
and
number
street
as
disturbingthe
of
APPLIANCES
the
the
old
be
can
made
address.
letters and
without
It
is
only
and
figures,
ones.
the
illustration,
by the
type is
an
easy
settingof
operation. With
the
pair
a
the type is slid from the settingcase
the type holder.
A boy or girl,
accordingto the
into
tweezers
of letters in each
addresses
lots of
per
twenty
day.
or
address,can
All
more,
states
are
or
made
from
set
other
up
to
ioo
500
words, used
in
Words
made
facilitating
typesetting.
called Logotypes. An address can
are
as
set up
quickly as written,and once
on
anything desired.
ber
num-
one
up
piece,thus
in
this
be set up
can
in
be
way
nearly
printed
ADDRESSOGRAPH
This
is Ihe way
the metal
otype punches
with
out
EQUIPMENT
address
addresses
largeand
plates
are
a
The
made.
marvelous
shiftinglists use the
at
rate.
117
Office GraphBusinesses
Graphotype
APPLIANCES
SPECIAL
111! 3"|ilt 1141
111 P;M
k
H
m
W"l'
I! si!
fill!SiillfillillSil
fM
m
!l
sS
llflill
ill
ADDRESSOGRAPH
EQUIPMENT
The
made
slidingtype is
capitalsand small
both
is made
of soft pure
age, and
always givesa
from
rubber.
moulds
metal
The
letters.
119
of the
face
harden
It will not
in
type
with
impression. The back
of the type is a hard composition, causing it to slide
A
the
the
into
holder.
easily from
setting case
beveled edge prevents the type setter from
settingthe
side up.
It also prevents it from
falling
type wrong
uniform
of the holder.
out
Where
the rubber
is furnished
and
with
type system is sold,the
type cabinet for
a
The
three
of
one
extra
sizes of
office
Graphotype is an
for stamping addresses
machine
for users
It is designed especially
Index
system, and
them
electric
motor
the
on
of
to
Plates
Address
metal
the
make
driven
.plates.
Card
metal
printingplates
subsequent additions and
changes immediately as they occur.
The
office Graphotype is a small reproductionof
make
the machines
which
the metal
address platesin
the Addressograph factory. It is simply and durably
built,and can be operatedby the ordinaryclerk. When
less noise than
a
running it makes
typewriter. The
boy or girlcan make from sixtyto seventy-five
average
medium
lengthaddresses on the printingpress per hour.
The
Office Graphotype is run
by a J horse-power
if the power
A
motor
supply is alternatingcurrent.
the supply is direct,
is used where
J horse-power motor
although only $ horse-power is required to drive the
from
their initial
enables
settingcases,
type.
Graphotype
Jor Making
The
customer
"
machine.
lists,and
"
The
use
of
a
direct
current
motor
of
this
capacity obviates the necessityof startingmechanism.
Where
the Addressograph is regularlyused
a
on
attachment
large list,an electric motor
substantially
increases the output, and
makes
the work
less tiresome
APPLIANCES
SPECIAL
for the
to
His
operator.
entire
feedingthe envelopesinto
driven
it reduces
machine.
to
machine
the
makes
noise
It has four
attention
the machine.
vibration
The
of
to
the
ally
electric-
foot
a
speeds,and compels
put his entire attention
devoted
printedaddress,
uniform
a
and
is then
power
the operator
before
work
him.
The
Addressograph is also equipped with a foot lever
that it may
be operated in this way
when
desired.
so
As the user
of the Addressograph finds his returns
and more,
he graduallyexpands the
increasing more
the eighteen drawers
size of his list till it overflows
which
fit into the cabinet on
the rightside of the Addressograp
The
Convenience
As
of
he
requiresmore
Addressograph Company
storage cabinets.
added
unified
to
from
cabinet.
These
time
The
to
Sectional
room,
he
various
are
so
buy
can
sizes
built that
time, and
cabinets
Storage Cabinets
are
thus
made
of
from
sectional
they
always
to
the
can
form
match
be
a
the
folio
number,
metal
the
main
in
that
business
However,
kinds
for
of
do
purposes
for
designed
their
Service
devises
Company
do
your
fit
not
Department
work.
be
rable
sepaof
part
discarded
leaving
needs
the
all
intact
special
of
to
of
for
the
use
find
this
In
of
any
the
attachments
pose.
purcertain
Addressograph
equipment
this
the
kind
any
that
found
occasionally
purposes.
the
small
equipment
Addressograph
designed
businesses
special
to
is
thus
standard
the
it
can
a
plate.
not
using
The
change,
the
does
Addressograph
used.
notations
a
the
of
seldom
is
of
case
portion
It
a
these
subscription,
or
is
plate
number,
policy
amount,
an
expiration
containing
replaced
the
of
printing
plate
and
number,
month
premium,
of
APPLIANCES
SPECIAL
122
exactly
the
case,
tomers'
Cus-
Addressograph
and
ment
equip-
INDEX
ALPHABETICAL
Page
indirect
direct and
Advertising,
9
Alphabeticalarrangement of plates(Photograph)
Alphabeticalfiling
Addressograph plates
Addressograph,The (Photofraph)
Addressograph,analyzed (Photograph)
plates
Logotype
type
.
.
.
.
.
.
made
addresses, how
New
.
.
.
.
.
.
Address
Automatic
cut
.116
38,
.
.
.
.
.
.
.
.
.
.
.
47
42,
115
.
.
116, 117
"
117
.
115
.
37,
......
39,
43,
40,
47,
63,
121
116
...
......
plateshowing date card (Photograph)
platesfor publishers(Photograph)
(Photograph)
plates subdivided
Address
120
.
.
.
.
.
.
.
.
.
115
.
.
.
.
.
(Photograph)
.
.
Sub-dividing tabs
Typesetting case
Address
121
118
.
.
.
(Photograph)
Office graphotype
Rubber
type
.
.
plates
-
.
.
drawers
Metal
Metal
.
.
.
address
for extra
Cabinets
39
47
EQUIPMENT
ADDRESSOGRAPH
Address
43
...
63
...
.
.
40
.
42
-off
114
Automatic
attachment
listing
113
Automatic
electric
113
signal
of expert information
address
Cabinets
for extra
plates(Photograph)
73
Bureau
.
.
.
120
for
35
classifying
Change of address, correcting
a business-getter
as
Circularizing
made
invention
practicable
Circularizing
retail
customers
Classifying
cards
with colored
Classifying
Classifyingnames
Counting attachment
Correctinglists Chapter
Correctinglists Chart
index
Card
.'
48
7
11
31
-
42
36, 39,
45
"
49
"
Customers'
69
statements
How
to compile
Chapter
lists,
auxiliarystamp
Departmental order duplicates
Duplicating and repeating attachment
Electrical signal device
of names
Employees as sources
Customers'
Dater
29
"
....
113
or
Equipment
91
.
.
.
.
.
.
.
of
40
114
112
41
32
Addressograph
114
FORMS
For
For
For
For
For
an
insurance
company
correcting lists
post cards
.
laundry
companies
power
For telephone companies
For payroll work
a
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
-
71.
101
.
-
5".
5i
.
-
57i
59
.
-
75.
64,
105
..........
.
.
.
.
.
.
77
79
........
84
.........
For
For
For
For
holders' lists
factory records
.....*...
office records
88
banks
99
stock
........
94
.........
94
..........
I23
INDEX
ALPHABETICAL
i24
Page
records
Factory
(Chapter)
90
36
Geographicalfiling
of plates
Geographicalarrangement
for
address
Graphotype
plates
making
Hand
repeatingdevice
.
37
117
112
.
.
.
How
manufacturer
one
'
his lists
corrects
51
(Chart)
of addressed
envelopes (Form)
box for routine correspondence system (Form)
Indexing
Index
Index
Installment
69
...
collections
Letters
as
Letters
and
Letter
30
68
names
direct
the
72
advertising
selling
plan
11
10
114
gauge
field of
Limitingyour
58
advertising
Lists of prospects and customers, How
to use
to compile and arrange
Lists,How
(Chapter)
Classifying lists
Correcting lists
How
to use
mailing lists
of prospects' names
Sources
.
.
.
.
53
.
.
35
HANDLE
TO
LISTS, HOW
MAILING
(Chapter)
35
.........
45
53
..........
Sources
Making
Metal
.
.
lists
of customers'
up factory records
it easy to buy
Making
........
15
.
.
.
-
-
29
........
(Chapter)
90
56
115
type
Nam6s, Employees
addresses
New
Numerical
method
Numerical
filing
of
sources
as
32
made
How
"
(Photograph)
indexing(Photograph)
of
.
.
.
.
.
.
.
116,117
38, 39
.
40.
graphotype (Photograph)
Office
Office records
Order
duplicates
Order
sheet
Order
system
III
55
created
How
"
92
UP
MAKE
TO
pay roll
sheets
for pay roll work
attachment
up and handling pay rolls
preparing a
HANDLE
AND
81
.......
check
83
........
Listing
Making
Pay envelopes
Pay roll forms
Pay receiptslips
Pay roll sheet
Sample pay roll records
82
......
.
.
.
.
.
81, 85
83
.
.........
84.
83
.........
.
.
.
.
......
.
.
.
.
.
-
83
84
83
..........
Time
Plain
cut
Postal
cards
Post
card
cards
.
.
........
offs
114
46
of addresses
corrections
Post
Power
dissection
57, 59
order
company
56
blanks
forms
How
Prospects'list,
.
91
HOW
of
no,
(Form)
PAYROLL,
Cost
107
Addressograph (PhotographsI, II,III, IV)
108, 109,
of
Foremen's
94, 105
(Form)
Addressograph (Chapter)
Operating the
Operation
117
(Form)
to
make
.-,
a
*....-_*.
(Chapter) .'."'.
-75,77
.
.
.
"i5
'
ALPHABETICAL
PROSPECTS'
SOURCES
NAMES,
Directories
Ratingbooks
Solicitingand house
Special methods
INDEX
125
OF
Page
16
.....
16
.....
records
16
16
....
Prospective
customers
How
"
them
reach
to
9
forms
(Form)
utility
Purchase
ticket (Form)
Quick service with the Addressograph
for the Addressograph
Real estate uses
Retail customers, How
to classify
Rubber
type, Advantages of
card (Form)
Salesman's
announcement
Salesman's
dailyreport (Form)
Public
storage cabinets, Convenience
tickets,
Shipping
Furnishing
77
33
54
65
3i
115
59
5o
of
Sectional
120
55,96
Skipping device
of
Sources
113
for
names
mailing lists of prospects (Chart)
18
Specialgauges
SPECIAL
114
ATTACHMENTS
Automatic
Automatic
cut-offs
electric signal
listingattachment
114
.
Automatic
Dater or
"3
.......
"3
......
auxiliarystamp
Duplicating and repeating attachment
Hand
repeating device
"3
.......
112
.....
112
.......
Letter
gauge
114
.........
Plain cut-offs
114
.........
Skippingdevice
"3
........
Special gauges
114
........
Specialattachments
(Chapter)
specialwork
for
to render
Statements,How
STATEMENT
and
bills
laundry
(Chapter)
66
104
.
regular
WORK.
B"tnk statements
112
.
Specialsystems for rendering statements
Specialuses for Addressograph in the
61
SHORT
CUTS
IN
97
....
Electric
light statements
Following-up statements
67
Gas statements
Insurance
statements
99
Laundry
75
74
....
statements
105
....
Public utilitycompanies' statements
Publishers' statements
Recording customers'
74
101,
statements
69
Sales value in statements
62
work
Special statement
work
Regular statement
Telephone statements
66
61
78
classes of statements, How
Two
Water
statements
to
handle
75
75
....
Stockholders'
How
correspondence,
Stockholders'
lists(Form)
records
Subscription
Specialuses
for the
Trading stamps
Use
Water
handle
to
"
....
of
Sources
names
for
to
make
96
17
19
....
out
102
25
....
names
into customers
bills,How
87
88
How
classes of statements, How
to handle
of Addressograph in telephone office
rent
(Chapter)
kept
Addressograph (Chapter)
"
sources
as
Traveling salesmen
Turning prospects
Two
103
....
.
(Form)
79
78
76
INDEX
The
BUSINESSES
BY
ideas
business
to
this book
apply
can
you
your
been
line
For
gathered
are.
they have
you
the experience
and
tried-out
methods
from
of S6U businesses
of all lines
and
classes.
used
And
described
certain
is here
just because
as
a
plan
in one
line of
is no
why
there
business, like retailing or banking,
reason
who
be facing a similar
cannot
you,
adopt that very plan even
problem,
may
though you are in a different business.
and
80
and
work
your
plans
in
in
whatever
in
not
down
this index, remember
wiU
that you
only find
running
but
and
methods
under
division;
even
suggestions
own
your
do
not
listed
business
though
here, the methods
find your
particular
you
described
cuts and
will suggest to you
short
work
and
to your
are
adaptable
methods.
money-making
usable
many
The
the
some
your
by any
means
is now
Addressograph
condition
in
peculiar
book
one
to which
cannot
the
special problem
like help, simply
Street, Chicago,
would
Buren
tried-out
on
of
pages
businesses
or
describe
all
the
business
your
all
and
uses
So
being applied.
is
if there
which
901 West
on
you
Van
Service
write
to the Customers'
Bureau,
Illinois.
of specific suggestions and
Help in the way
without
will
be given
obligation
gladly, absolutely
you
methods
part.
CLUBS
AND
LODGES
ASSOCIATIONS,
Page
Alphabeticalindexing
39
Colored
42
card
classifications
Geographical indexing
Insurance
36
.
statements
Lists, How
Numerical
to
99
correct
45
indexing
Specialstatement
40
66
systems
Special methods
of
Statements, How
indexing
*
41
.
61
render
to
BANKING
Addressing envelopes
97
Classifyinglists
36,
Correcting lists
Heading depositors'statements
to correspondent
Heading statements
in bank
Possibilities
39, 40
45
97
.
banks
97
....
advertising
14
sheets
97
Printinginterest slips
Printingdaily journal sheets
97
Printing trial
balance
97
.......
15, 28
Securing prospects'
Special uses of the Addressograph
names
Stockholders'
lists
"
how
97
86
handled
STORES
DEPARTMENT-
Alphabeticalindexing
39
from
Announcements
.
36, 39,
Classifyinglists
Colored
card
Correcting
Installment
classifications
40
42
lists
45
collections
.
Rendering
38
.
.
statements
126
.
.
.
.
.
72
61
BY
INDEX
BUSINESSES
127
Page
15, 28
Securing prospects'names
Trading stamps
as
INSURANCE
of
sources
25
names
OFFICE
Classification
Corrections
of
36, 39,
names
45
Indexing numerically
Indexing,alphabetically
Office records
40
39
(Form)
of the
Special uses
71,
101
98
Addressograph
61
Statements
Use
40
in lists
of colored
cards
42
'LAUNDRIES
15, 28
names
Securingprospects'
rilled in by the Addressograph
Forms
Holding trade
'
Office
64, 105
59
records
(Form)
Special uses for the Addressograph
Uses of the Addressograph in the laundry (Form)
LIGHTING"
Gas
ELECTRICITY
AND
105
.104
.
.64
.
GAS
forms
77
Meter
bill
Meter
card
Power
company's
77
75
Routing meter
forms
(Form)
75
readers
Statements, How
System of Duluth
75
handle
to
74
LightingCompany
74
MANUFACTURING
Correctinglists
Example of wasteful
45, 51
list
How
Factory records
the
Handling
pay roll
Mail order department
to
"
45
handle
.
.
.
.
for the manufacturer
....
Possibilities for the manufacturer
.
.
.
90
81
53
12
Securingprospects'names
15
Special statement
system
67
lists of manufacturers
45
of
Stability
PUBLISHING
Address
plates for
Carriers'
Errors
routes
(Photograph)
and
in collections
collections
"
How
eliminated
*
40
103
103
Expirations
100
Geographicalindexing
Subscriptionrecords, How to keep
Special uses of the Addressograph
102
to solicit
Renewals, How
Securing prospects'names
36
100
102
15
BUSINESSES
BY
INDEX
128
RETAILING
Page
Building up neighborhood trade
Revised
mailing lists
Purchase
58
46
ticket
53
Rebuilding trade
after
Retail customers
Return
post card
a
How
"
fire
7
classify
to
(Form)
Securing prospects'names
Sales value given to statements
,
31
.
57
15
.
.
.
.
.
.
63
.
of listsof retailers
Stability
45
TELEPHONE
Alphabeticalindexing
Colored
39
classifications
card
Correcting lists
42
;
Flat rate
Rural subscribers
.
.
45
78
78
78
.
'
.
.
Simplicityof telephonestatement
work
work
Statement
.
.
lists
Stockholders'
How
"
61, 67, 78
.
handle
to
86
subscribers
Town
78
WATER
Alphabeticalindexing
Colored
Numerical
39
classifications
card
42
indexing
How
lists are
How
one
40
corrected
45
lists its patrons
quarterlyrent bills
water
company
Making out
Rendering statements
Specialmethods
Stockholders'
The
of
lists
"
.
indexing
how
Addressograph in
.
.
.
.
.
.
.
.
.
.
.
75
.
76
.
.
.
.
.
.
61
41
handled
86
the water
office
74
WHOLESALING
Classifyinglists
Correcting lists
Mail
order
36, 39,
40
45
department for
the
Pay-rollwork
Sales value given to statements
Securing prospects'names
Shipping tags
System for handling statement
by
63
a
15
55,
work
Statements, how to render
Stabilityof lists of wholesalers
.
\
54
81
UN
k\
.
.
.
.
.
.
.
96
70
61
45
BOOK
THIS
18
DUE
STAMPED
INITIAL
AN
BE
THIS
BOOK
WILL
INCREASE
DAY
FINE
AND
TO
DATE
TO
DUE.
CENTS
THE
THE
ON
THE
ON
CENTS
25
FAILURE
DATE
SO
$1.00
TO
OF
FOR
THE
ON
LAST
BELOW
ASSESSED
WILL.
THE
OK
RETURN
PENALTY
FOURTH
SEVENTH
DAY
OVERDUE.
"
"ul-
JUN
6
1936
JUN
8
1936
JUH
fr
1936
5W49JIS
]
RECD
DEC
=P
19 i061
9
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LD
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