2011 media kit A dvertising with The American Prospect: How to reach our audience of engaged citizens and influential professionals 2011 media kit about us he american prospect is devoted to promoting informed discussion and debate on public-policy matters of interest to all Americans—and, in many cases, of global interest—from a progressive perspective. A nonprofit, The American Prospect was founded in 1990 by Robert Kuttner, Robert Reich, and Paul Starr. We have grown from a quarterly publication to a magazine, Web site, weekly enewsletter, and publisher of special reports on specific policy topics. We have developed a reputation for authoritative, engaging commentary. As a result, our writers are quoted extensively in the media and even testify before Congress. We are especially proud that our Young Writers Fellowship Program has proved to be a fertile incubator for a new generation of progressive voices. The magazine publishes monthly, reaching elected officials, government policy makers and staff, think tanks, academics, lobbyists, philanthropists, trade unionists, and advocacy groups and citizens interested in public affairs. We inform policy makers, and we widely distribute the magazine to Congress, the White House, Cabinet members, and government agencies, including the Pentagon, SEC, Federal Reserve, and FCC. Our website, Prospect.org, is a magnet for thousands of daily visitors seeking a timely view of public policy and political events. We have two staff written blogs: Adam Serwer, and TAPPED. Prospect.org also has a mix of long-form policy articles from our print magazine, and daily, web-only exclusives which are popular with aggregators like Real Clear Politics, Arts and Letters Daily, and Andrew Sullivan. TAPPED: THE AMERICAN PROSPECT BLOG ■ Winner of the 2010 Utne Independant Press Award for best political coverage ■ Winner of the 2007 Hillman Award for best journalism that contributes to social and economic justice Young writers fellowship program alumni Drake Bennett Kate Cambor Nick Confessore Tim Fernholz Mark Leon Goldberg Dana Goldstein Alex Gourevitch Mark Greif Richard Just Ezra Klein Laura Maggi Josh Micah Marshall Ayelish McGarvey Chris Mooney Jed Purdy Adam Serwer Kate Sheppard Noy Thrupkaew Matt Yglesias Our writers are frequent commentators on TV and radio (Bob Kuttner, above left, and Tim Fernholz, right) “The Prospect best captures the political zeitgeist of any opinion magazine out there.” In the 2nd half of 2010 The American Prospect began providing its “e-subscribers” a digital edition of the magazine easily readable on computers and mobile devices. Marketing of this digital edition at a less expensive subscription rate will be a priority in 2011 with the reasonable goal of having a 5-figure reader circulation by the end of 2012. What will The American Prospect do in 2011? With Republicans newly empowered in Congress and major parts of Barack Obama’s agenda still incomplete, The American Prospect becomes an even more important player. In our role as chronicler and analyst of public policy and promoter of progressive ideas, we will help explain and define what’s possible in the next two years and beyond. —spencer ackerman, tap senior correspondent l ab Demos or’ ne globs alismw s ation ust d rpor ions m e an rders. bo As coal, un organiz ross to ob go gl learnrgain ac ba speci al repo contents rt Can the Workers the World Unite? of Globa lism, Union -Style Trans lating Solidarity Bonds of Steel Slumming in Amer ica five ways to advertise: ■ Magazine (print and digital edition) ■ Web site ■ Special reports ■ Weekly e-newsletter 2011 media kit about our magazine subscribers Influential Professionals READERS WHO IN THE LAST YEAR HAVE: Written to an elected official about a matter of public interest Written to an editor of a newspaper or magazine 58% 39% Addressed a public meeting 22% Published an article (in the past two years) 18% Served as a board member 18% “There is no other magazine today that so engages the passion, stimulates the imagination, and enlarges the understanding of our politics and common future.” —doris kearns goodwin, historian and author Education level Engaged and Loyal Readers Bachelor’s READERS WHO IN THE LAST YEAR HAVE: Discussed articles with others 80% Passed issues along to others 59% Recommended The American Prospect 46% Master’s or some postgraduate work 16% 40% 16% Other 28% Doctorate Committed Readers READERS WHO IN THE LAST YEAR HAVE: Contributed money to political and nonprofit organizations Volunteered time to political and nonprofit organizations 92% Male/Female Ratio 43% Female Male 35% 65% Unique Readers prospect subscribers who don’t subscribe to: The Nation 62% Mother Jones 68% The New Yorker 71% The Progressive 74% The Atlantic 81% Nre York Review of Books 83% The Washington Monthly 86% The New Republic 91% The bottom line: Our Audience is highly educated ■ has high household income ■ is politically, socially, and environmentally engaged ■ source: readex subscriber study 2011 media kit magazine advertising magazine AD RATES 2011 Premium Positions PRE-SUPPLIED INSERT COSTS ■ 2 pages/4 sides with or without BRE: $3,000 1x 3x 5x 10x Cover 2 - Inside Front Cover $2900 $2755 $2610 $2320 Cover 3 - Inside Back Cover $2900 $2755 $2610 $2320 First Right-Hand Page $2900 $2755 $2610 $2320 SUBMITTING MATERIALS Cover 4 - Back Cover $3600 $3420 $3240 $2880 Special Report Cover 4 $3900 $3705 $3510 $3120 Please supply a high-resolution Adobe Acrobat PDF with fonts embedded and with bleeds included (if applicable). All embedded images (TIFF or EPS file type recommended) should be final, color corrected, high-resolution (300dpi) CMYK files. Submit materials to [email protected]. Inside Positions 1x 3x 5x 10x Full Page $2400 $2280 $2160 $1920 Half Page – Masthead $1800 $1710 $1620 $1440 Half Page $1300 $1235 $1170 $1040 One-Third Page $1000 $950 $900 $800 One-Quarter Page $700 $665 $630 $560 One-Sixth Page $500 $475 $450 $400 $250 per space – – – Web Ad Discounts* 1x 3x 5x 10x Full Page – $8 cpm $6 cpm $4 cpm Book Marketplace *Multiple rate magazine advertisers receive unlimited website advertising rates listed above. All rates are gross; agency commission is 15% off gross. ■ Self-mailer: $2,500 CONTACT INFORMATION Ed Connors, Advertising Manager 202.776.0730 ext. 119 | [email protected] The American Prospect | 1710 Rhode Island Avenue NW, 12th Floor | Washington, D.C. 20036 Ad Sizes (in inches) Page trim size Full page with bleed SCHEDULE 2011 Issue On Sale ReservationsMaterialsSpecial Report Date Due Due Topic* March 2/15/11 1/14/11 1/17/11 Reclaiming the Middle-Class April 3/15/11 2/11/11 2/14/11 Race in America Spring Books May 4/12/11 3/11/11 3/14/11 The Wal-Mart Economy June 5/17/11 4/15/11 4/18/11 Housing Policy Summer Books July/August 6/21/11 5/20/11 5/23/11 Immigrant Civic Inclusion September Full page no bleed 8/9/11 7/8/11 7/11/11 October 9/13/11 8/12/11 8/15/11 TBD TBD Fall Books November 10/18/11 9/16/11 9/19/11 TBD December 11/15/11 10/14/11 0/17/11 TBD Jan/Feb 2011 12/13/11 11/11/11 11/14/11 TBD *Special report topics are subject to change or rescheduling. 1/2 vert. 1/2 horiz. 1/3 vert. 1/4 1/3 square 1/6 8 x 10.5 Full page with bleed 8.25 x 10.75 Full page no bleed 7 x 9.5 1/2 vertical 3.375 x 9.167 1/2 horizontal 7 x 4.5 1/3 vertical 2.23 x 9.167 1/3 square 4.63 x 4.5 1/4 page 3.375 x 4.5 1/6 vertical 2.23 x 4.5 2011 media kit website advertising: prospect.org Reach a whole new audience: 75% of prospect.org visitors do not subscribe to the magazine. Leaderboard size: 728 x 90 pixels placement: above editorial content on all pages except the home page Full Banner home page size: 468 x 60 pixels placement: on all pages above editorial content article page Skyscraper size: 160 x 600 pixels placement: appears to the right of editorial content on article pages, or in the righthand column on all pages about our website visitors Average monthly unique visitors: 313,000 Average monthly page views: 1.2 million Median Age: 30 to 35 Median Income: $50,000 to $69,000 Gender: 65% male / 35% female Education: 46% college degree / 37% post graduate degree web AD RATES 2011 labor’s new globalism A special report Medium Rectangle size: 300 x 250 pixels placement: below editorial content on home page Ad Unit Position Open Rate Leaderboard Above fold, all article & blog pages $10 cpm Full Banner Above fold, upper right corner of all web pages $10 cpm Skyscraper Above fold, in article & right side of all web pages $10 cpm Medium Rectangle Home page, middle page location $7.50 cpm technical specifications: We accept a wide variety of IAB standard ad units in both standard and rich media formats: GIF, HTML, JPEG, Image Map, FLASH (up to 30 seconds), and JavaScript. Maximum file size: 40K Animation length: 15 seconds. Maximum Creative Rotation: 4 Submit materials to [email protected] 2011 media kit e-newsletter weekly e-newsletter Our free e-newsletter arrives in our readers’ inboxes each week to keep them informed with links to the top stories for the week. This is a highly targeted audience of some our most dedicated readers. Your message will be reaching a very active and engaged audience within the progressive base. With only one advertising position, advertisers achieve high visibility. circulation: 11,000 weekly and growing. Our Enewsletter mailing list has grown by more than 40% in the last year. We expect to increase our list to over 15,000 in 2011. Square size: 250 x 250 pixels placement: upper right of page technical specifications: We accept static JPEG images only for the e-newsletter placement Maximum file size: 40K E-newsletter banner size: 250 x 250 pixels Submit materials to [email protected] rate: $400 per month (Subject to availability) ADVERTISING Policies Discounts & Contracts Frequency discounts are granted to all contract advertisers. Advertisers must fulfill the obligations of their contracts within one year. The rate card effective at the time a contract is signed will apply to all insertions under that contract. against any expense or loss by reason of any claims arising out of publication. Cancellations Cancellations or changes are not accepted after reservation due date. Cancellations of any portion of the contract nullify frequency discounts. discretion of the publisher except where specific preferred positions are covered by written commitment by publisher. 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CONTACT INFORMATION Ed Connors, Advertising Manager 202.776.0730 ext. 119 [email protected] The American Prospect 1710 Rhode Island Avenue NW, 12th Floor Washington, D.C. 20036 2011 media kit special reports he american prospect’s signature Special Reports address issues of great national and global concern. The reports weave together policy analysis and on-the-ground narrative reporting to offer an in-depth discussion of a specific topic. The final product is a comprehensive guide that allows both experts and a general audience to engage in informed conversation and debate. Special Reports are frequently supported by major foundations, including the Annie E. Casey Foundation, the W.K. Kellogg Foundation, the California Endowment, the Charles Stewart Mott Foundation, the John D. & Catherine T. MacArthur Foundation, and the Ford Foundation. Writers: An A+ list of experts, scholars, journalists, and writers with different voices and writing styles are brought together in a single forum to provide a multifaceted look at a complex topic. Distribution: Copies of the Special Report are included in each copy of the magazine. An additional 5,000 copies of the Special Report are printed and then circulated to influential participants in the topic area via distribution at conferences, trade shows, and hearings. Exclusive advertising opportunity: Advertising is accepted on the back cover of the report. Advertisers can also receive copies of the Special Report for their own use. The Special Reports provide a highly visible way to associate with specific editorial content that reaches both general and expert audiences. Reports: past and upcoming Future Reclaiming the Middle Class, Race in America, The Wal-Mart Economy, After Sub-Prime: A Housing Policy for America, Immigrant Civic Inclusion Recent Mass Incarceration in America Reforming a broken criminal-justice system Labor’s New Globalism Union organizing across borders Recovery, Not Austerity The folly of slashing the deficit before achieving a full economic recovery Jobs Well Done What the Obama administration can do for workers right now Fulfilling the Promise of Health Reform How to successfully implement the Affordable Care Act Reading by Grade Three A national goal to help every child succeed Still At Risk The financial reform we need but aren’t getting States in Crisis Saving state budgets starved by the recession Made in the USA Reviving American manufacturing before it’s too late Past Inequality Goes to College ■ Decent Work, Living Wages, and Government’s Hidden Leverage ■ Poverty: A New Agenda Tested By Hard Times ■ The Credit Crisis and Working Americans ■ The Green Challenge ■ After Katrina: Redemption & Rebuilding ■ Revitalizing Democracy ■ Oceans & Coasts ■ The Color of Opportunity ■ The Global Fresh-Water Crisis ■ The Path to Universal Health Care ■ Mobilizing Millennials ■ Life Chances ■ Tomorrow’s Amazonia ■ Ending Poverty in America ■ Mother Load ■ Emerald Cities ■ The Road to Good Jobs ■ Body Politics ■ The New Ballot Box