2015 MEDIA KIT FOR AD SALES, PLEASE CONTACT: 231.933.5660, ext. 301 | [email protected] As of October 22, 2014. The S&H audience is growing—a newer version of the media kit may be available. SPIRITUALITY & HEALTH AT A GLANCE MISSION We are the leading magazine serving the spiritually independent and alternative health communities. Our mission is to inspire readers to live with meaning, purpose, and joy. POSITIONING Spirituality & Health is the print and online magazine leader offering in-depth wisdom teachings and an exploration of alternative health practices. With each issue, we seek to foster connection to self, others, and the natural world through exploring the world’s diverse traditions, from yoga and martial arts to loving-kindness and prayer. Spirituality & Health serves the growing numbers of “spiritual but not religious” readers, an affluent, educated, and conscious group of consumers, by exploring a range of issues related to their life decisions. With a focus on the connections between inner and outer transformation and the health of our own bodies and our communities, Spirituality & Health provides an intimate and profound exchange between readers and the spiritual leaders and teachings of our time. Audience: 200,000 Rate Base: 75,000 Newsstand/Subscriptions: 59%/41% Ad/Edit: 30%/70% Frequency: 6x per year (bimonthly), plus 2 special-interest publications Average HHI: $114,000 Average Age: 52 Price: $6.99 newsstand/$24.95 year subscription “Spirituality & Health reminds me that life itself is improbable, full of mystery, and must be lived with intention.” —Utne Reader, Editor 231.933.5660 | SpiritualityHealth.com 2 SPIRITUALITYHEALTH.COM AT A GLANCE Engaged with our audience: CONTENT • Original video interviews • Guest bloggers • Yoga practices and rituals • Healthy recipes • Book, film, and music reviews • Wellness products marketplace SHARE • Links to spiritualityhealth.com content • Inspirational quotes and images • Mindful questions ONLINE DEMOGRAPHICS 75% Female 25% Male 35–54 years old 74% hold a bachelor’s or master’s degree 48% have a household income of $60,000+ 115,000 unique visitors per month 280,000 page views per month 77,000+ newsletter subscribers 305,000+ Facebook fans 9,900+ Twitter followers 2,400+ Pinterest followers TRAFFIC • Average monthly visitors tripled since 2012 E-NEWSLETTER READERS • 77,000+ subscribers • 25% average open rate (18% industry average per MailChimp) • 9% average click-through (5% industry average) “78% of American adults agree that ‘I care about maintaining excellent health,’ and 68% believe that ‘a healthy body and environment go hand in hand.’” –National Marketing Institute 231.933.5660 | SpiritualityHealth.com 3 COMMUNITY PROFILE The typical Spirituality & Health subscriber spends an average of two full hours reading the magazine, and nearly all subscribers read three-quarters of each issue. Why? Because our readers are thoughtful, curious, and earnest; they are seeking meaningful books, vacations, and products; they want to transform themselves and the world around them; they love meditation, personal growth, and holistic practices; they shop at health food stores, care about the environment, and are interested in diverse spiritual voices. READER DEMOGRAPHICS Average Age: 52 years 75% Female 25% Male 95% attended or graduated from college $114,000 average household income 65% professional or managerial 73% active volunteer 84% practice meditation 63% attended a course or workshop within a year 88% purchase natural-health foods/drinks/products 93% buy products that support sustainability “As I turned the pages of the latest edition, I could feel myself responding with joy, recognition, deep interest, curiosity, enthusiasm, and encouragement. The vision you have is one that will take us all a step further, together.” –longtime subscriber 231.933.5660 | SpiritualityHealth.com 4 CONSISTENT GROWTH •70,000 subscribers and newsstand sales (up 62% from 2011) •Average sell-through on newsstand is 49.3% (33% industry average) KEY MARKETING PARTNERSHIPS • Tiny Buddha • Chalkboard Magazine • MindBodyGreen • Gaiam TV/Spiritual Cinema Circle • Omega •28% increase in subscriptions in 2013 vs. 2012 • Wisdom 2.0 • Experience Life • Glen Ivy Hot Springs •Total audience: 200,000 • Green Festival •Bonus circulation at health and wellness festivals, industry conferences, plus natural products and green expos • Life By Me • Vegetarian Times • Positively Positive • Organic Spa •25% increase in newsstand sales in 2012 vs. 2011 •50,000 distribution of special interest publications with 49% sell-through rate “I have been catching up on my reading during my holiday this summer, and that means back issues of Spirituality & Health to start each and every day! I learn so much and always feel inspired, energized, calmed. Thank you! Keep up the wonderful work! –Janet, British Columbia, Canada 231.933.5660 | SpiritualityHealth.com 5 EDITORIAL HIGHLIGHTS PEOPLE FEATURES REVIEWS COLUMNISTS Profiles and interviews with celebrated luminaries, plus the fresh, exuberant personalities riding the edge of progressive thought and action. Deeply reported narrative journalism, personal essays, profiles, and more. Films, music, books, and products, plus a selection of “Our Favorites.” Rabbi Rami Shapiro Thomas Moore Geri Larkin Paul Sutherland FINALIST min awards “Most Improved Editorial” and “Best Single Issue Design” “At last, I thought to myself, the connection between our mind and body is plainly out on the table!” –reader testimonial 231.933.5660 | SpiritualityHealth.com 6 BUILDING BRANDS Successfully marketing and growing your business in today’s world is about creating a brand that’s strengthened by connecting to both the heart and mind. We build relationships with our advertising partners and guide them in their efforts to express themselves through inspiration, creativity, and strategic practices. We help make sure that they successfully connect to the S&H audience, whose values embrace a concern for the world and a desire for well-being and spiritual growth. Found from our ftp Recreate logo “Spirituality & Health provides meaningful, relevant editorial to its readers and has become an important part of our marketing strategy. It has been a pleasure partnering with an organization that shares our company’s beliefs and goals.” – Jonathan Wilson Media Manager Eden Foods “As a niche business, Spiritual Cinema Circle needs to be focused and efficient with every marketing dollar. That’s why we keep coming back to Spirituality & Health as a partner. They’re easy to work with, consistently creative, and their magazine and website reach deeply into the markets that respond to our offers.” – Alex Goulder Marketing Manager Gaiam/Spiritual Cinema Circle “As a small business owner I am very conscious about how I invest in advertising … and each time I advertise with Spirituality & Health I see results—we doubled our investment within the first month of advertising! I feel as though my creations are presented with the love in which they are created! I am so grateful to be a part of this community of people holding a greater vision for our world.” – Lori A. Andrus Owner Journey Jewels “Primal Spirit Foods has purposely chosen the manufacturing and sale of meat-alternative food and healthier products as an expression of our desire to act more harmoniously with the environment and our fellow living beings. We believe our partnership with Spirituality & Health is in alignment with our mission and supports our desire to reach people who live and love wholeheartedly.” – John West Founder Primal Spirit Foods 231.933.5660 | SpiritualityHealth.com 7 SPECIALTY ADVERTISING OPPORTUNITIES Spirituality&Health Marketplace weight loss Qigong for Weight Loss & ZEN Power Training At last... Meditative Body Sculpting for Weight Loss & Fitness that works! 20+ titles on Qigong Energetics, Nutritional Healing, ZEN Meditation, Spirituality and more. Graceful Aging with ‘Energy Based’ Health and Fitness. Qigong • Health • Nutrition • Zen VitalityDVDS.com Spirituality& Health source energy healing Spirituality&Health Marketplace website Be Empowered Now Fireinourhearts.org Spiritual Healing is an experience for improving physical, mental, spiritual, and emotional health. I assist you in regaining or maintaining a state of health by helping you reconnect to Source energy that flows through all living things. I work remotely as well as in person as there are no limitations to how energy flows. Fireinourhearts.org operates to reach out to persons of all spiritual traditions, one’s relationship with the living God, self and with others. Each week reflections are posted to encourage a contemplative savoring of the sacred texts. Dr. Samantha Joseph 316.685.1581 BeEmpoweredNow.net astrology Sign up today at fireinourhearts.org. traVel Experience a life-changing pilgrimage in 2014! Orkney Islands/Iona: Aug. 26–Sept. 6, 2014 Personal growth The answers to your problems are closer than you think. Contemplative Ireland:Sept. 13–26, 2014 Pathwork Gateway Program The Way: A walk/ride pilgrimage across Northern Spain: Oct. 7–17, 2014 Through the Gateway you will find pleasure, joy, hope, safety, companionship and love. The Gateway Program begins Fall of 2013. Learn more at: 720.489.8073 Toll free 877.489.8500 illuminatedjourneys.com sevenoaksretreat.org/gateway book books tea water quality FREE Waterwisdom Report ($15.00 Value) ® Special report exposes drinking water scams. Shocking truths revealed about alkalized, clustered, distilled, mineral, spring, filtered, bottled, well, reverse osmosis and more. Which one should you drink? Discover the best water! 800.874.9028 Ext. 661 www.waterwise.com/s&h book Marketplace: a gathering of products & services that support your desire for a lifestyle of health & sustainability. If you represent a company that would like to have their products or services in front of a 200,000+ audience, please contact: [email protected] spiritualityhealth.com/advertise 231-933-5660 Bhavana Pujan Kendra Vedic Astrology & Mantra Therapy Center Balance the Planetary Influences in Your Life Through the Ancient Science of Vedic Astrology (Jyotish) Grace is yours if you know... • Ways to invite Grace • How Grace heals, helps, and guides us • Ways Grace is transmitted • Offering Free Mini Readings • Contact us at 641-919-2105 or [email protected] • How to surrender to its leading. Bhavana Pujan Kendra Vedic Science Center bhawnayagya.org Explore the writings on grace, health & spiritual life PaulBrunton.org The Grand Master/Little Master Series Endorsed by Marianne Williamson and Dr. Michael Beckwith Take a child on a personal, magical, interactive journey to discover their Source of Power within. So much more than a bedtime story.For more detailed series information, and to view a short video book trailer, visit: TheGrandMasterLittleMaster Series.com It’s Tea Time Beyond the centering benefit of taking a moment out of your day to contemplate with a great cup of tea, our blends were created with your optimal health in mind. Light of Day: America’s Organic Teas; a Certified Organic and a Demeter Biodynamic tea farm producing loose award winning teas and tisanes. Visit our website and become a part of our tea community! lightofdayorganics.com “OPEN ALL THE DOORS, SISTER ANNE!” Therapist and nun risk all to expose hidden truths. This is their story—a journey beyond fear into healing. A book that won’t let you go—Benedictus, the Story of Sister Anne. Benedictusnunstory.com MARKETPLACE GIFT GUIDE Promoting your product or service has never been more cost-effective or beautifully showcased. Your S&H Marketplace advertisement will be featured on a four-color page spread in the magazine along with a two-month listing on our website. Could your product or service be an inspirational gift for your loved ones? These artfully designed editorial-style pages display your gift idea in a way that’s sure to impress the reader and also include a two-month listing on our website. Featured in the November/December edition. Prices begin at $475 RETREAT GUIDE Display your upcoming events or retreats with a 1/4-page ad in this beautiful two-page spread. This special section is featured in every issue. Online retreat listing is also available. Prices begin at $495 Prices begin at $695 231.933.5660 | SpiritualityHealth.com 8 2015 EDITORIAL CALENDAR January/February Finding Contentment July/August The Perfect Retreat New research and ancient teachings suggest that the more we focus on happiness, the more illusive it becomes—and the lonelier we feel. What to do? This issue explores simple practices to reach an attainable and surprisingly productive state of contentment. We’ll also explore the highs and lows of caffeine, a drug that claims 80% of us as addicts. Face it. Americans are lousy vacationers, so how do we do it better? In this issue we explore what the body, mind and spirit need to rest, recuperate and luxuriate in being alive. Edit Close: October 1, 2014 Ad Close: November 14, 2014 On Sale: December 30, 2014 March/April Living With Vitality There is a special island in the Mediterranean where the sea air and sunshine cure asthma and the 1200 natural herbs and romantic walks cure just about everything else. Do we need to go to this ancient and modern island of healing? Not necessarily. In this issue we’ll explore the wisdom and practices of high vitality living at home. Edit Close: December 1, 2014 Ad Close: January 13, 2015 On Sale: February 24, 2015 May/June Rituals of Peace and Possibilities Rituals are all around us and become part of everything we do and even how we think. But how often do we stop and examine our own rituals? In this issue, we’ll explore rituals that help make each day feel new and full of possibilities. Edit Close: February 1, 2015 Ad Close: March 13, 2015 On Sale: April 28, 2015 Edit Close: April 1, 2015 Ad Close: May 15, 2015 On Sale: June 30, 2015 September/October Your Mission Most of us know that even a simple, caring task such as tending a flower can keep the elderly livelier and happier. What we don’t realize is the wonderfully enlivening powers of finding a mission that is sacred to us. This issue explores how to check in on your own mission. Is it still serving you? Is it time to change? Edit Close: June 1, 2015 Ad Close: July 10, 2015 On Sale: August 25, 2015 November December Celebrate! For so many of us, family holiday traditions and buying sprees don’t work either spiritually, emotionally, or financially, but that doesn’t mean the holidays can’t be a time of profound joy. This issue explores how to create holidays worth getting excited about. Edit Close: August 1, 2015 Ad Close: September 11, 2015 On Sale: October 27, 2015 231.933.5660 | SpiritualityHealth.com 9 ONLINE ADVERTISING RATES as of October 22, 2014 Website rates are based upon current traffic volume— 225,000 impressions per month. AD UNIT Website Leaderboard Website Square e-Newsletter* Square 1–2x e-Newsletter* Square 3x e-Newsletter* Square +8x COST contact for current rates contact for current rates $300/ad $225/ad $175/ad *Ads must be published within a 12-month period to receive frequency discounts. AD UNIT Website Leaderboard Website Square e-Newsletter Square FILE DIMENSIONS 728 x 90 px 300 x 250 px 160 x 200 px DIGITAL FILE SPECIFICATIONS: JPG or GIF only—40K maximum size DEADLINE: Files must be submitted one week prior to publication. LINK INFORMATION: Every banner must have a URL. SEND MATERIALS TO: [email protected] Note: All files submitted after the scheduled due date will be subject to a late fee. CONTEXTUAL WEB ADVERTISING This targeted web advertising placement allows you to strategically place your ad within pertinent editorial content on our website. SPONSORED CONTENT Add value to traditional advertising with editorial-style takeaways. Integrated into our editorial design with a link on our home page. Contact us for submission guidelines and current rates. CUSTOM EMAILS/E-BLAST Send your message to our list of 50,000. Contact us for specifications and current rates. 231.933.5660 | SpiritualityHealth.com 10 PRINT ADVERTISING RATES 4-COLOR 1X3X 6X Full-Page $3,290$2,745$2,285 2/3-Page Vertical 1/2-Page 1/3-Page 1/6-Page $2,475 $2,100 $1,720 $2,185$1,860 $1,520 $1,645$1,400 $1,160 $1,100$935 $770 COVERS 1X3X 6X Back Cover (C4) $3,950 $3,290 $2,750 Inside Front (C2) $3,780 $3,150 $2,630 Inside Back (C3) $3,620 $3,015 $2,515 Published six times annually; 2015 rate base: 75,000 copies. Rates commissionable to recognized agencies. PACKAGE/BUNDLED RATES Print/Digital package rates available. Contact us for details. MECHANICAL REQUIREMENTS PAGE SIZES TRIM LIVE AREA* Full-Page 8” x 10.5” 7.5” x 10” 2/3-Page Vertical 4.625” x 9.5” 1/2-Page Horizontal 7” x 4.625” 1/3-Page Vertical 2.125” x 9.5” 1/3-Page Square 4.625” x 4.625” 1/6-Page 2.125” x 4.625” Retreat Guide 1/4 page 3.375” x 4.5” Retreat Guide 1/2 page 3.375” x 9.25” BLEED** 8.25” x 10.75” *All live text must be 1/4 inch from trim edges. **Crop marks and color bars must be outside bleed. Offset for PDF/X-1a registration marks should be set at 0.167”. MATERIAL SPECIFICATIONS PDF/X-1A PDF/X-1a is our preferred file format. It is a subset of PDF that prints predictably and correctly. Detailed information about PDF/X-1a files can be found at adobe.com. Photoshop PDF files cannot be saved directly as X-1a files and are not acceptable. SIZE The digital file must be 100% of the S&H advertising size (see ad dimensions at left). COLORS All images and colors must be specified as CMYK process colors or grayscale. Pantone or custom inks are not acceptable. IMAGES AND GRAPHICS All continuous tone art must be highresolution CMYK 100% at 300 dpi. Line Art must be 100% at 1,600 dpi. FONTS All fonts must be embedded in the PDF file. TRAPPING Do not apply trapping to PDF. OTHER FORMATS Photoshop CMYK files are acceptable at 300 ppi with all layers flattened. Photoshop files must be saved as JPG with a quality of 12 or as PSD or TIFF files. 231.933.5660 | SpiritualityHealth.com 11 TERMS & CONDITIONS The following are certain terms and conditions governing advertising published in Spirituality & Health magazine (the “Magazine”), as may be revised by Publisher from time to time. Submission of insertion order for placement of advertising in the Magazine constitutes acceptance of the following terms and conditions. No terms or conditions in any insertion orders, reservation orders, blanket contracts, instructions, or documents that conflict with or alter this Rate Card will be binding on Publisher, unless authorized in writing by a senior executive of Publisher. AGENCY COMMISSION AND PAYMENT 1. Publisher may require payment for advertising upon terms determined by Publisher prior to publication of any advertisement. 2. Agency and advertisers are jointly and severally liable for the payment of all invoices. 3. If an account is placed with a collection agency or attorney for collection, all commissions and discounts will be restricted or become null and void and the full advertising rate shall apply. 4. Agency commission (or equivalent): fifteen percent (15%) of gross advertising space charges, payable only to recognized agents. All payments must be in United States currency. CANCELLATION AND CHARGES 1. Publisher expressly reserves the rights to reject or cancel for any reason at any time any insertion order or advertisement without liability, even if previously acknowledged or accepted. In the event of cancellation for default in the payment of bills, charges for all advertising published as of the cancellation date shall become immediately due and payable. 2. Advertisers may not cancel orders for, or make changes in, advertising after the issue closing date. PUBLISHER’S LIABILITY 1. Publisher is not liable for any failure or delay in printing, publishing, or circulating any copies of the issue of the Magazine in which advertising is placed that is caused by, or arising from, an act of God, accident, fire, strike, terrorism, or other occurrence beyond the Publisher’s control. 2. Publisher is not liable for any failure or delay in publishing in the Magazine any advertisements submitted to it. Publisher does not guarantee positioning of advertisements in the Magazine, is not liable for failure to meet positioning requirements and is not liable for any error in key numbers. PUBLISHER WILL TREAT ALL POSITION STIPULATIONS ON INSERTION ORDERS AS REQUESTS. Publisher will not consider any objections to positioning of an advertisement later than six (6) months after the on-sale date of the issue in which the advertisement appears. 3. The liability of Publisher for any act, error, or omission for which it may be held legally responsible shall not exceed the cost of the ad space affected by the error. In no event shall Publisher be liable for any indirect, consequential, special, or incidental damages, including, but not limited to, lost income or profits. DIGITAL EDITIONS 1. Advertising placed in the Magazine may be published in any format or media now known or hereafter developed, including, but not limited to, in digital format for distribution online or on mobile devices, unless agency or advertiser opts out within forty-eight (48) hours of notification by Publisher that an advertisement will appear in such format. 2. Publisher shall use the ad creative provided by agency or advertiser for the print issue of the Magazine for a static advertisement in the corresponding digital edition. MISCELLANEOUS 1. Agency and advertiser jointly and severally represent and warrant that each advertisement submitted by it for publication in the Magazine, including, but not limited to, those for which Publisher has provided creative services, contains no copy, illustrations, photographs, text, or other content or subject matter that violates any law or infringes any right of any party. As part of the consideration and to induce Publisher to publish such advertisement, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any loss, liability damages, and related expenses (including attorney’s fees) (collectively, “Losses”) arising from publication of such advertisement in all applicable editions, formats, or derivations of the Magazine, including, but not limited to, (a) claims of invasions of privacy, violation of rights of privacy or publicity, trademark infringement, copyright infringement, libel, misrepresentation, false advertising, or any other claims against Publisher (collectively, “Claims”), or (b) the failure of such advertisement to be in compliance and conformity with any and all laws, orders, ordinances, and statutes of the United States or any of the states or subdivisions thereof. 2. In the event the Publisher provides contest or sweepstakes management services, email design or distribution, or other promotional services in connection with advertisements placed in the Magazine, agency and advertiser jointly and severally represent and warrant that any materials, products (including, but not limited to, prizes), or services provided by or on behalf of agency or advertiser will not result in any claim against Publisher. As part of the consideration and to induce Publisher to provide such services, agency and advertiser jointly and severally shall indemnify and hold harmless Publisher from and against any Losses arising from such materials, products, or services, including, but not limited to, those arising from any Claims. 3. Publisher’s acceptance of an advertisement for publication in the Magazine does not constitute an endorsement of the product or service advertised. No advertiser or agency may use the Magazine’s name or logo without Publisher’s prior written permission for each such use. 4. The word “advertisement” will be placed above all advertisements that, in Publisher’s opinion, resemble editorial matter. 231.933.5660 | SpiritualityHealth.com 12