HOW TO CREATE A
6-FIGURE
BUSINESS
IN 30 DAYS OR LESS!
By Kane Minkus
With Jeff Slayter
The 7 Steps to Creating or Growing Your Business
From Scratch, Making More Money, Building Your
Brand, & Becoming a Rockstar
in Your Industry
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Copyright Jeff & Kane 2011
ABOUT JEFF & KANE
Kane Minkus and Jeff Slayter are a new breed
of entrepreneurs and trainers.
They have:
• Built 5 multi-million dollar businesses
(two of which have become
international brand leaders)
• Trained more than 100,000 people
worldwide how to use their step-bystep Industry Rockstar model to earn
a 7-figure income, become a leader
in their field and unlock their million
dollar message
• Helped, along with their coaching
team, 156 entrepreneurs to start
business from scratch, grow them and
then go on to sell those businesses for
multiple millions of dollars
• Presented alongside leading
entrepreneurs such as Sir Richard
Branson, Tim Ferriss, Bill Walsh and T
Harv Eker.
• Shared their strategies with more than
200 corporations worldwide, including
Apple, Sony and Disney
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Copyright Jeff & Kane 2011
CONTENTS
Introduction.........................................................................Page 5
From Broke to 5x Multi-Million Dollar Successes.............Page 6
LESSON 1: Determine “Why” You Are in Your Business..Page 8
LESSON 2: Focus 100% on Your Perfect Customer.........Page 11
LESSON 3: Value is Perceived..............................................Page 13
LESSON 4: Package Up Multiple Solutions.......................Page 20
LESSON 5: Get in Front of Your Target Market.................Page 23
LESSON 6: Ask For the Money!.........................................Page 26
LESSON 7: Have Your Customers
Become Your Sales Force...............................Page 29
Case Studies.......................................................................Page 31
What Do the Experts Say?.................................................Page 34
YOUR GIFT: Value $2000....................................................Page 35
Conclusion.........................................................................Page 36
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Copyright Jeff & Kane 2011
DISCLAIMER
We are not responsible for you creating a 6-figure business in 30 days. However, we are
responsible if you create a 7-figure one. In which case you should call us and gloat, and
give us 15%. Just kidding. But seriously, be careful with your money, business decisions
and risks. Be conservative with your money and take risks with your emotions and
communication. Be responsible, and outrageous!
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Copyright Jeff & Kane 2011
INTRODUCTION
HOW TO Create A 6 Figure Business in 30 Days
(The 7 Simple Steps)
If you are ready to create a 6 figure business in just 30 days—below are the
7 simple steps. If you follow these steps you will create a six figure business.
N
1. Get clear on your story. Determine
why you are in your business.
Connect to your passion and your
purpose for your business RIGHT
NOW.
ow the first thing you are
going to ask is how will we
measure your success? Great
question!
A 6 figure business is turning over at
least $100,000 a year… so let’s look at
how to do this and then we will even
set your targets and get you a road map
to get there right now!!
2. Focus 100% on your perfect
customer (otherwise known as the
Power of One!).
3. Value is Perceived: Find out what
your perfect customer will pay a lot
of money for.
One could say creating a 6 figure
business in 30 days would be measured
by earning $8,333K in the first 30 days
of your business.
4. Package up multiple solutions
to the biggest problems of your
perfect customers: Multiple Revenue
Streams.
I say forget that.
How about we create a plan to earn 6
figures in 30 days and then take the rest
of the year off!
5. Get in front of your target
market: Offline and Online to
accelerate income.
That’s a much more fun challenge!
6. Ask for the money! Create offers
that move people to action.
So that means we need to average
earning at least $3,333 per day for
30 days (this equals our minimum of
$100,000).
7. Have your customers become
your sales force: whether selling
themselves back into new products
or services, or getting others
involved, your customers MUST
become your sales force.
Ok so here we go…
For those of you who just want to get
right to the point… here’s the goods:
The 7 simple steps Jeff and I have
used to create 5 x multi million dollar
businesses.
Oh—remember that your intention is to
ALWAYS serve and help people. Those 7
steps with that pure intention will work
like a charm every time to get you to a 6
figure business in 30 days.
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Copyright Jeff & Kane 2011
FROM BROKE TO
5x MULTI-MILLION
DOLLAR SUCCESSES
Check this out…
It wasn’t more than 10 years ago, I was literally broke and homeless,
sleeping on a couch in a friend’s office, wondering what I was going to do
with the rest of my life.
Fast forward 8 years, 5x multi-million dollar/multi-international successes
later—and one could say I had a heck of a run at an early age (before I
turned 30 years old to be exact). I
say, I set out to fail more times then
most people in a short amount
of time. In fact, although I get to
feel great about those 5 successful
companies—as it turned out I ran,
worked on and was a partner in 24
different companies. So, you guessed
it—that means 19 were total duds,
wastes of time, and money drains.
successes. It comes from the work I have
done with 4 massively high powered
mentors, 3 hidden gurus, 2 psychotic
geniuses, and a partridge in a pair tree!
I don’t know if you have been broke
(or homeless) before—or even are
metaphorically there right now—but it
was one of the most uncomfortable…
and joyful times of my life.
What follows is 7 of the most important
lessons from my failures and ultimate
You can probably understand the
uncomfortable part—but the joyful
part? What the heck?
The joyful part was the part where I got
to start at square one again; start over
from scratch and really take stock of
where I had been and how I got there.
I lived by one core tenet (that pretty
much stopped me from killing myself at
that major low point)—
There is no such thing as failure,
it’s only feedback.
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FROM BROKE TO 5x MULTI-MILLION
DOLLAR SUCCESSES, CONT.
I was good at keeping a future perspective
and knowing I had an ultimate purpose
and goal in life, and I simply needed some
guidance and support to make it to where
I wanted to go.
and house hold names in the record
industry), I was flat broke and had
nothing to show for it but a bunch of
fun pictures and good stories.
I didn’t want that to happen again.
Where I wanted to go was to impact
the world, help people all over achieve
greatness in their life.
As luck would have it, not long after
I went broke and ended up couch
surfing at my friend’s office, I went to a
personal development seminar.
I initially thought I would do that
through music—but after 10
years of touring and performing,
producing records and working in the
entertainment industry (for big artists
In this seminar I met a man who would
become a major player in my life and
literally created a turning point for me…
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Copyright Jeff & Kane 2011
1
6-FIGURE BUSINESS IN 30 DAYS
LESSON 1
Get clear on your story…
Determine “why” you are
in your business.
T
Wasn’t I supposed to be opportunistic?
he first meeting I had with
my first business coach, was
less then glamorous to say
the least. He wanted to meet
at my office—which was my office/
bedroom. As he rolled up in his fancy
silver Porsche and nice suit, I could
immediately feel the sting of being a
loser in the world already.
Wasn’t everyone around me always
talking about “how to make more
money” and looking under every nook
and cranny to make more money?
At the time (just to survive), I was
playing piano at a local piano bar,
working as a waiter in a local fancy
restaurant, and starting a company to
compose music for advertising agencies
(for TV).
Yet as we kicked off our first meeting,
and he started to work with me on
what I wanted and how we were going
to get there—he noticed something very
interesting in my personality.
Looking for every opportunity to make
money, I was exhausted and worn out,
and practically working 7 days a week,
24 hours a day, just to make a few
thousand dollars a month.
I was very opportunistic and always
looking for the next way to make
money. He pointed out that this was a
major reason that I was not having the
success I wanted.
So, I asked him, “OK Mr. Smarty Pants,
Fancy Porsche Driving Rich Dude, what
am I supposed to do?”
I was confused.
Instead of answering me, he asked me a
question (a very coach-like thing for him
to do).
Quick
Epiphany #1:
He asked me what did I really love and
what did I see myself doing 3-5 years
from then. In essence, what was my real
vision.
If you want to have better
results, ask better questions.
He had guessed I wasn’t going to be
a professional waiter (not that there is
anything wrong with that!).
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LESSON 1, cont:
Determine Why You Are In Your Business
I shared that with him. And he said,
“That’s because you are focusing on
the tactics and not the strategy. You are
focused on what you are doing, and not
how you are doing it.”
“Go on”, I said.
“If you focus on what you do to earn
a living, then you will get just that—a
focus on doing stuff. And everyday you
will keep doing stuff. At some point the
passion will run out, and you will not
only be left with a passionless job, but
you will also be left with very little to
show for it.”
He asked me an important question,
“Do you want a career or a calling?”
Naturally—I said I want a “calling”.
I was intrigued to say the least at this
point, as he had nailed where I was
at—frustrated trying to figure it out,
exhausted from all the hard work, a
little bitter about having put so much
time in and not getting the results I
deserved.
Then I said, “What the heck is that
anyway?”
He said, “It is a vision that you put above
all else and arrange your life, resources
and commitments to serve.” He went on
to say, “Most people, whether they own
their own business, or have a job, if they
are not having the results or life they
want, have not chosen their calling, then
surrendered to it.”
“Ok, so what do I do?” I asked.
Quick
Epiphany #2:
In some odd way it made a lot of sense.
I noticed that I was filled with fear when
I first thought I would give everything
else up to follow my calling. In fact,
honestly I was a bit confused at the time
with what my real passion was. I mean
I had been following my music interests
for over a decade, and financially it
had not helped me get to a sustainable
place—let alone an exciting future!
You don’t get what you
deserve, you get what you ask
for. (Which implies you don’t
get what you don’t ask for!)
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Copyright Jeff & Kane 2011
LESSON 1, cont:
Determine Why You Are In Your Business
“Shift your focus from what you
are doing, to why and how you are
doing it. These are much more useful
perspectives for you and will get you
connected to what you want to do
much faster.”
Ok, so I had heard about this—Simon
Sinek (author and speaker) said “Start
With The Why.” Steve Jobs (one of my
business idols) said it was never about
the products it was always about the
“Why.” Walt Disney always said it was
the “why” that the customers came for.
Quick
Epiphany #3:
Clarity brings inspiration.
So what was my Why?
After some great processes, questions
and discovery with my coach—I came
up with why I wanted to run a music
company… “To change people’s lives
and perspectives through the power of
emotional connection.”
The pathway? Music—as most
people just ignored music, or had no
connection with music in ads, video
games, films, etc.
I had never been so inspired and fired
up about my life and future than I was
in that moment of getting clear about
what my “why” was—essentially my
message for the world.
I wanted to shout it out form the tops
of every building in San Francisco!
Although that would have been a little
weird (of course there are much weirder
things that go on in San Francisco).
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Copyright Jeff & Kane 2011
2
6-FIGURE BUSINESS IN 30 DAYS
LESSON 2
Focus 100% on your
perfect customer:
otherwise known as “The Power of One.”
S
But there was a more important
question we were facing once I got
through all this. Not so much about
who we want to serve—but who do we
NOT want to serve.
The very next thing my coach wanted to
know is who do I want to serve?
I had never thought about this question
before as the landscape seemed too
big—but it was a question I was posed
in our first meeting.
I noticed the way he asked the
question—it wasn’t who do I want
as a customer, or who do I want to
“target”—but who do I want to
“serve.”
He explained that something the
best companies, entrepreneurs and
practitioners do is focus on 1 market, 1
customer and 1 message to that market.
He called it the Power of One.
To be honest I had never thought of it
that way until that moment.
In fact now I use that principle in every
business I run. Whether I’m managing
a team, raising capital or designing a
marketing campaign—the Power of 1 is
a very powerful principle.
o, it was nothing short of a few
minutes after that conversation
about “Why” I was alive and
part of the world, (and why I was
headed into the business I was heading
into), before we turned our focus to
who I wanted to serve as a customer.
“Who do I want to serve?” I thought.
“No one really! It sounds like a servant
role! I thought I was becoming an
entrepreneur to not have to serve
anyone!!”
Clearly, years later I realise I was wrong.
In fact that is kind of the whole game.
To this day customer service has been
incredibly important to myself and all
my business partners. Obviously it has
to be—otherwise we couldn’t be in
business.
After having worked with over
100,000+ participants worldwide
in trainings and seminars, what I’ve
noticed about how people often chose
their market/customer is by putting
together a list of targets from different
demographics.
For example, a private client of mine is a
top Athletic Coach to celebrity athletes,
but when we met, he was servicing
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LESSON 2, cont:
Focus 100% on Your Perfect Customer
athletes, coaches, budding athletes,
Olympic athletes, athletes in training for
special events, etc.
Although on first glance it sounds
logical that this group of people would
all be looking for similar solutions—the
more you narrow your niche the more
you will sell, and grow fastest.
The advice I got from my coach that day
in my office/bedroom—was to choose
and focus on 1 client to provide the
music soundtracks that I had planned
on providing.
and half running that music company.
And I could see it really hinder our
growth as a company in hindsight.
To be totally honest with you—I
completely resisted it, for the fear that
there wouldn’t be enough clientele;
that I would feel bored or that there
wouldn’t be enough money from one
market.
I didn’t follow that advice for over a year
Quick
Epiphany #4:
So, the action item here is to look into
your business and see where you could
be focusing your market approach, your
messaging or your resources.
Saying “No” more will
actually help your company
grow. Focus is marvelous!
(It’s funny because I was just on stage
with Sir Richard Branson at a large
public event, where Sir Richard says,
“Say ‘Yes’ more often—it’s just more
fun then ‘No’!” And I thought—oh
no! How about that for contradiction!
But I do really believe firmly that in an
identity molding phase of a business or
for a practitioner—you need to say no
more then yes…Besides I think he was
referring to taking adventures in your
life more than anything else! )
My coach used to also say clarity is an
act of omission—which means if you
want a market to be clear about what
you do, and who you serve—make sure
you are reducing things, versus adding.
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3
6-FIGURE BUSINESS IN 30 DAYS
LESSON 3
Value is perceived.
O
k, so that took us through
the first meeting together
and started to get the
company formed. Simply
by determining my “Why” and who I
wanted to serve—I was off and running
with my business.
“This is a common misnomer—which
actually causes most people to reduce
the effectiveness and growth of their
businesses. The worst sales people in
the world are always looking at how to
convince the customer of the value of
something.”
Except my natural next question was,
what am I going to sell that market?
“So what am I supposed to do?” I
asked.
The first concern came up for me…
“What if I don’t provide them enough
value?”
“Help the customer discover the value
that is there for themselves.”
So I brought this up right away to my
coach.
“How do I know if I’m providing
enough value?” I asked in our next
meeting.
Although I sort of knew what he was
going to say…
“You don’t have to. It’s not your job to
provide value.”
Really? I thought. It sounds good—but
how is that possible?
Every book I had read about
entrepreneurism said ‘Add Massive
Value’ to people.
“So what’s up with everyone saying
you have to add value to sell stuff?” I
questioned again.
So I took this simple phrase and took
it to heart. Over the years, I cannot tell
you how many times this statement
has been proved true to me. The
customer really does derive the value of
everything.
This has totally revolutionised how I
think about sales, product creation,
marketing and one on one consulting.
Most entrepreneurs get paralysed
wondering what their next product
should be and how to build it for their
customers.
With my own private clients (owners of
product businesses), I hear all the time
when we first get started, “What should
I create, and how much should I charge
for it?”
Service based professionals are always
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LESSON 3, cont:
Value is Perceived
asking me, “How much should I charge
for my services?” or “What’s the right
package and cost of that package?”
I ask them if you charged all your clients
$100K a year, would it feel like such
hard work?
So here’s a really juicy secret from many
of the world’s highest paid consultants
and coaches (after spending a year
interviewing some of the top paid
consultants and contractors in their
fields in North America):
They always say, “No!”
So, I always say, “Great, it’s time to raise
your rates to $100K!”
Because it’s never about the money, it’s
always about the value. The value you
are providing them, the value you are
getting out of the relationship.
Set the rate you want
to work for. Not for the
market.
Until you have a cultivated market you
are servicing, setting the rate for the
market will always put you back into the
circle of people you probably don’t want
to be servicing.
I can’t tell you how many people
undervalue their products and services.
But why do they do this?
Primarily because they have never been
taught to sell well. When you are not
able to get someone into a value based
sales conversation—in other words—
engage them in a conversation where
you are trading value for dollars (versus
time for dollars), then you will always
be in a race towards the bottom (the
lowest price).
I mean often people will spend more
money on their holiday than they
do on our education. So what’s the
difference? It’s all about the value for
the experience.
So, what’s the big lesson out of all of
this?
Value is perceived.
It is a perception, which means if you
want to start selling much higher priced
goods and services, you just need to
decide how much you want to make,
Quick
Epiphany #5:
When people pay a lot, they
A lot of the participants that join Jeff
and I in our trainings, say they want
residual income. When I ask them why,
they say it is because they are tired of
working so hard for their clients.
pay a lot of attention... on
both sides of the equation.
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LESSON 3, cont:
Value is Perceived
and then go ask your target market
or clients, what they would need to
get to invest that kind of money into
something.
It has worked like a charm every time in
my own companies and industries and
in those that we have coached.
If you are in a service based industry, it is
essential to be packaging up your own
time for the highest amount possible.
And again, charge what you want, and
then figure out what people will want in
order to pay that.
In every industry there are the most
successful and unsuccessful.
In a field where there are people making
very little money—there are also the
leaders making a lot of money.
For example, I was a musician during
my teenage years, touring, performing
and working with Pop acts like Mariah
Carey, Joe Satriani, etc.
While there were lots of musicians
making no money at all, there were
a lot of musicians making millions.
The question of “who” you want to
serve should always return to the most
successful (especially if you are a service
based company or practitioner) in that
field.
Notice this does not change the
category of person (from earlier), but it
changes the qualities of the person in
that category.
One of the first realisations I had while
I was working out my products and
services was that there are two types
of customers out there… There were
those who would hire me to do what I
was great at—which at that time was
to compose music, and then there were
those who wanted to learn from me
about how to do what I did so well.
I called the first type Done For You
customers (the people who wanted
to hire me to do my service for them)
and the second called Do It Yourself
customers (those who wanted to learn
what I do well, so they could do it
themselves).
In the first I was really a contractor and
in the second I was effectively a teacher.
Either way, I was very excited because
I realised there were two markets I
could be hitting at the same time—and
create a massive, and endless amount of
possible customers for myself!
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LESSON 3, cont:
Value is Perceived
I went back to my coach and shared this
revelation.. Of course he was already
two steps ahead of me (like a good
coach!) and added this…
your perceived value, to court clients
at a higher level, and create the trust
that needs to be created in the sales
process.”
“Yes, and the real trick is to position
yourself as massively credible to each
of those markets. In fact you should
know that value is completely perceived.
It’s not real. Since you have to get a
customer before you can ever really
prove what you can do with them and
for them—then how good you are
actually has very little to do with your
ability to get clients.”
Ah—nice! I thought.
This was a big revelation for me, as
I never looked at Value as being a
perception. I always thought I had to
provide massive value to my clients, and
then would sometimes get paralysed by
the concern of whether I was doing that
or not.
I knew two things:
1. I wanted to start at the top.
2. I wanted to know what I needed
to do to start there!
So as it turns our there are a handful of
ways you can position yourself at the
top of your industry and, immediately
elevate your status in your marketplace.
Here’s a few of them, which you can
start doing right now:
He went on to say, “The customer
is always responsible for getting the
value out of the relationship! But there
are some things you can do to raise
1. Have a system. When you
demonstrate a system to your
work, like a step by step process
or method that people are going
to go through—you immediately
increase value and trust in your
work.
2. Have sets of products. Today
building products is easier then
ever—in fact it is completely free
most of the time. I mean check out
this eBook you are reading now!
It didn’t cost me anything other
then some time to start sharing
my experience and wisdom with
you. You can do the same thing.
As soon as you have products, you
have raised your perceived value in
the market.
Quick
Epiphany #6:
It’s easy to make a lot of
money... But it’s hard to make
a little bit of money. 16
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LESSON 3, cont:
Value is Perceived
3. Share the story of how you
got to where you are. I’m going
to assert that you have a history
and have worked hard to get to
where you are now. Most people
never share that story (or share
too much! ). A good compelling
story of how you got to where you
are now, and how you arrived at
your system, powerfully translates
the hard yards you have put in.
This immediately boosts your value
in any market.
His story warmed everyone’s heart and
connected us to him at a level we didn’t
know before he shared this. Honestly,
this young man could have been in the
business of ANYTHING, and we would
have bought it! Because who he was,
was unstoppable!
What he was doing in our trainings was
working with us on how to package
up all his passion around continuing
to stay the course during adversity and
physical challenges. He wanted to also
be a public speaker and trainer for the
In one of our recent trainings, we had
a gentleman who stood up—he looked
like a normal young man, nice looking,
athletic, etc. Honestly nobody really
thought much of him before he stood
up. As he started sharing about himself
and his life—who he was completely
transformed.
Quick
Epiphany #7:
Perceived results are more
He started to share that he had heart
problems, and that having been a top
athlete in multiple sports, doctors told
him he had to stop or he would kill
himself by pursuing his sports—his heart
couldn’t take it.
So he switched to lower impact sports—
he became one of the best in the
world at shot-put instead of the high
contact sports. After a while the doctors
told him he would have to stop that,
because it would also put a strain on his
heart. So he did.
Now he was training to become the
best in the world in Archery and would
be preparing for the Olympics in 2012.
important than actual results.
This doesn’t mean BS about
things—it means that the
quality of any results is
determined by the perception
of the viewer. This means, the
most important thing to do
with results is portray them in
the best light possible. 17
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LESSON 3, cont:
Value is Perceived
Another interesting phenomenon
happens when you set high rates. You
create massive perceived value for
yourself.
We always say Rockstars charge
Rockstar rates.
And as it turns out, the Rockstar
rates come before being a Rockstar in
business.
The perception must be the first. It is
really a choice of starting at the bottom
or starting at the top!
youth so he could inspire them to keep
going when times are tough. With CD’s,
DVD’s, books, or whatever, this young
man will soon become a Rockstar in his
industry—I know he will, because he
has the commitment to do it.
We just worked with him the weekend
before I wrote this, so we will track his
progress and look forward to seeing
how things progress with him after the
training and into his journey.
There are countless other participants
of ours who have used these and
other techniques to immediately
position themselves at the top of their
professions and completely transform
their businesses in less than 30 days!
Shifting your perceived value in the
market place and starting at the top
helps you immediately accelerate your
success and put together your 6 figure
business in 30 days.
As it turns out, one can start at the top.
However, most people have bought into
this idea of starting at the bottom and
working their way up.
I’m not talking about faking it till you
make it by the way. I have rarely ever
seen a client that hadn’t already put in
the hard hours by the time they reached
my training.
I mean, most of the time people judge
their success based upon their clients’
success. However, as it turns out, the
more you charge your clients, the more
success they have too.
If you charged your clients $100,000 a
year to work with you, they will make
sure they get results. Especially when
they understand that it is their job to
get the value from your relationship.
Here’s a lesser used technique with
clients that helps really set up the
structure for a high success rate.
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LESSON 3, cont:
Value is Perceived
In your initial meeting with them, make
sure you explain, and get their buy-in
that they are responsible for getting the
value from the relationship.
I set it up like this in my meetings… I
explain that my job is to make sure they
understand everything clearly, and that
their job is to get the value they need
out of the relationship.
Even if you are in a product based
business—it is essential that you have
a very expensive line so that you are
positioned in your customer’s mind as a
high end product.
The only way to go the inexpensive
product route is to have the volume of
customers. Which my coaches always
referred to as “bait.”
I know, not the best of words to
appreciate our customers—but never
the less the essence is that inexpensive
products and services are for database
building only. The focus should always
be on moving customers to a high price,
Quick
Epiphany #8:
The market has all the
answers—you just need to
ask.
longer touch period so we can change
their lives in the positive ways we all
intend to.
So, with all this in mind, I started
to think about where the line is for
how high I can price my services. I
decided that if most people undervalue
themselves—I would just keep going
higher until I got 10 out of 10 people
saying no.
Funny enough I tried that, and
continued to get at least 1 or 2 out
of ten people always saying yes to my
higher prices.
I realised quickly that raising my
rates had more to do with my own
congruence, talking to people who
had the finances to pay the higher
rates, and becoming better and better
at discovering where the greatest
value was for someone in a sales
conversation.
Put your attention in these three areas
and your business will thrive quickly.
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Copyright Jeff & Kane 2011
4
6-FIGURE BUSINESS IN 30 DAYS
LESSON 4
Package up multiple
solutions
P
eople love this saying…
“Multiple Revenue Streams.” Of
course people are also infatuated
with the saying “Residual
Income” these days as well.
Except these are both often approached
in the wrong way and are two of the
things that can cripple a business in
the first 30 days, preventing it from
reaching 6 figures quickly.
The basic idea of developing multiple
income streams doesn’t work!
What I mean by that, is that every
successful business owner I know who
has multiple streams of income, has
never thought of it as multiple streams.
They have always thought of having one
success at a time and then sustaining
those streams of income, while they
systemise and the move on.
know about you, but I much prefer one
constant stream of income versus many
that I have to manage.
That being said, I do have 6 companies
currently that I make money from. But
each time I set each company up—my
coach’s advice was focus, focus, focus.
I would get that company going (always
with a business partner—always), and
then hand it off to my business partner
to run, taking a minor or nonexistent
operational role. Sometimes giving up
equity too, but either way, able to move
on and focus on the next business.
So one of the lessons I learned was,
focus on one thing at a time. More than
one business at a time—where you
have an operational role—is an absolute
recipe for low results.
It is really Sustained Streams of Income
(versus multiple). It’s not so much about
the semantics, as much as the fact
that the orientation is all wrong. When
people think they want multiple streams
of income, it usually drives them to
having several businesses or practices,
that are all making them very little
money.
Quick
Epiphany #9:
Multiple streams of income
should leverage off each
other. For some reason we got this culture
going around multiple streams. I don’t
20
Copyright Jeff & Kane 2011
LESSON 4, cont:
Package Up Multiple Solutions
Seriously, if you look at successful
people who have multiple companies,
many times it is because they feed each
other, or where one business is born out
of the need to take care of something
in another of their businesses. In other
words their multiple businesses are
leveraged off each other.
It’s like a client of mine who started
an online business teaching how to
have healthy relationships—she is a
relationship coach. Shortly after serving
clients online through eBooks and
eProducts, she found through surveys of
her clients that they really wanted luxury
vacations that were preplanned with
their partners.
So she started a high end vacation
planning business. This business fed
off the other business she had selling
eProducts, which is where she drew a
lot of her clients. Then over time, she
was approached by a complimentary
product company in the same space
of couples and romance—a lingerie
company—that did some affiliate
relationships with her and marketed to
her database of people who bought her
eBooks.
So the point is, the best way to look at
making as much money in your business
is likely to be in this order:
1. Establish one problem to solve for
your customer.
2. Create different tiers financially to
solve that problem, based upon how
much personal time the client gets
with you.
3. Sell until you reach 6 figures.
Quick
Epiphany #10:
4. Systemise the marketing, sales and
fulfillment of that product (even if it
is a service).
Being wealthy is better than
being able to say you have
multiple streams of income
5. Find a different problem that
customer has and create another
product to serve that different
problem.
(which are not producing very
6. Sell until you reach 6 figures on that
one.
much).
7. Repeat this process.
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Copyright Jeff & Kane 2011
LESSON 4, cont:
Package Up Multiple Solutions
my customers were having and built
services for all of them.
You might know those business owners
who hand you a card at a networking
event that says:
Chiropractor/Coach/Inventor
Or something like that…I’m not picking
on those professions—just the concept
of having multiple foci. Nine times out
of ten that person is not having success
with any. Not to mention, when they are
all service businesses, I’m always crystal
clear they are not making any money in
any without being totally exhausted.
My coach came in and looked at what I
was doing, had me chose one problem
to solve, and build all my products and
services around that one problem—at
different price points. This way, no
matter who I was talking to, if they
had a certain problem I could help
them, and I had the right price point
for the solution they were interested in
investing in.
So the essence of building a 6-figure
business in 30 days is to make sure you
are focusing on solving a problem for
some type of customer and building a
set of price point options to solve that
same problem.
Quick
Epiphany #11:
Focus is about using the
This was the first mistake I made when
starting my first business—I decided
I would solve 4 different problems
power of one thing at a time.
22
Copyright Jeff & Kane 2011
5
6-FIGURE BUSINESS IN 30 DAYS
LESSON 5
Get in front of your
target market (offline and online).
S
friends, family or current customers to
ask for new business or referrals—but
that’s really where it’s at!
o this should go without saying
that now is the time to get in
front of the potential customers.
I’ve always used this model for
thinking about where I am in building
my businesses. It’s a simple one, but is
important to keep present:
That’s where 90% of new business
will come from always anyway. Most
business is quickly spread by word of
mouth—hence the whole social media
craze as a way of marketing.
L —S—F
It stands for Leads, Sales &
Fulfillment.
Without leads for our business, we can’t
close sales. Ultimately the fulfillment
is just delivering whatever we sold our
customers. Every business follows this
model.
There are two paths to quickly getting
in front of customers and getting a
company off the ground—or creating 6
figures in a business:
Yet offline, the fastest traction you
will get to build a 6-figure business in
30 days will be in your phone book or
database.
Time to get on the phone and call
everyone in your phone book to let
them know what you are doing and
that you are looking for new customers!
Oh, did I mention this 6-figure business
in 30 days will take some effort? 
1. Use your current phone book and
database
Quick
Epiphany #12:
2. Start profit speaking
I was always looking for the fastest path
to acceleration and am pretty convinced
at this point that the fastest path to
immediate customers is in your current
phone book.
No matter how big a company
gets, it all comes down to L, S
& F—leads, sales & fulfillment!
So many people resist calling up their
23
Copyright Jeff & Kane 2011
LESSON 5, cont:
Get in Front of Your Target Market
The next best way of being in front
of potential customers offline is to
be giving presentations and public
speaking.
product path to provide solutions to
your customers and that means you
need time to cultivate a relationship
with them through your database.
Hands down this is the best way to
leverage your time offline for more
customers.
I look at it this way—there are only
four places to put your attention on
line these days for traffic: YouTube,
Facebook, LinkedIn, Twitter. If you just
focus on mastering these four areas,
you will be on track to 6 figures.
Start asking yourself—where you can
be speaking and selling your services
and products. There are opportunities
everywhere, and when you have the
right techniques, you can be turning 90
minute speaking opportunities in to tens
of thousands of dollars every time.
Online is a whole different animal, to
be honest. Without going into a long
online strategy here, the short of it is—
it’s time to start building your database
online.
The most important asset you will ever
have is your database and relationships.
Everything online leads back to this—
media buying, traffic, facebook, twitter,
etc. Exposure is useless without a
Quick
Epiphany #13:
You are sitting on a gold mine
of customers, in your very
own phone book. Google optimization is fine too, but
really, most people are targeting
referrals and stuff they hear about from
friends. Even if they are finding you
through an organic search (which is less
and less these days), they are asking
their friends what they think about you!
Stick to what I call the “Big 4,” and that
will do the trick for endless amounts
of traffic online. It pretty much comes
down to two things for these online
traffic sources: Media buying and Viral
Campaigns.
The fastest place to success on the web
for traffic is going to again come from
your phone book.
We were recently speaking at a large
conference with over 8000 people
(sharing the stage with Sir Richard
Branson, Tim Ferriss, etc), and we pulled
a young kid onto stage to demonstrate
how quickly you could go from zero
to creating an income stream online.
He was just 19 years old. By hanging a
couple of splash (landing) pages, and
doing some joint venture marketing
24
Copyright Jeff & Kane 2011
LESSON 5, cont:
Get in Front of Your Target Market
campaigns with his existing contacts
on Facebook and in his phone book,
he was able to generate $1000 in 12
hours, while he was sleeping.
On face value this is not a lot of
money—but there is nothing wrong
with having a $30,000 a month
business working while you sleep!
The power of people’s databases is
key these days, and you not only have
access to hundreds of them around
you—but you also probably have one
yourself… even if you don’t have a
massive list. If you are on Facebook and
have friends you have a start.
Marketing Email/Media Buy

We just need to show you how to get
the data off of Facebook, as Facebook
really owns all the relationships and that
means you need to get the info into
your own database to be able to market
and provide solutions to those people.
Cool Online Free Stuff
(videos, eBook, etc)

Strategy Session
Assuming you are selling a higher price
point product or service (especially after
this book!), you will likely want to move
people online in this specific sequence:

Final product Sale
Quick
Epiphany #14:
There’s nothing wrong with
residual income—no matter
how small.
(phone call)
You are reading this eBook—likely in our
way of meeting you, getting a chance
to provide you cool free stuff—and
then spending time with you in a free/
inexpensive strategy session (which for
us is usually a weekend event together).
This gives everyone an opportunity to
know if it is a match to work together
on bigger games.
25
Copyright Jeff & Kane 2011
6
6-FIGURE BUSINESS IN 30 DAYS
LESSON 6
Ask for the money!
T
condescendingly to them—quite the
contrary, what I means is speak to
them in simple, clear and opportunistic
language.
he biggest reason small
businesses (or practitioners/
contractors, etc.) don’t make
money online or offline is
because the customer is actually unclear
about what to do next and how to
purchase your service or product.
If you did nothing else this year except
made sure all your marketing campaigns
and literature gave explicit and clear
instructions to the customer about what
to do next and how to buy from you,
your business would thrive!
To build a 6-figure business in 30 days,
we must make sure all our “Calls to
Action” have the following:
• Clear—They are crystal clear about
what the customer should do next
• Simple—it is easy to understand
and easy to do
• Opportunity—there is great
opportunity to take the next step
I often work with private clients where,
after I review their email marketing and
online websites, we discover that their
call to action is very soft, or unclear.
You always want to communicate
to your customers with the clarity
and simplicity of speaking to a
5-year-old. And I do not mean speak
Try this on this week: speak to everyone
you meet like they are 5 years old and
see how simple life gets. This was a
piece of coaching that I received years
ago—and resisted. It cost me millions to
resist that one!
You are often competing for people’s
time and attention with other
opportunities. The one they are going
to take action on is the one where
they have the most pre-existing
relationship and then where they most
clearly understand the opportunity and
action steps to take advantage of that
opportunity.
By the way—are you asking for your
customers’ business?
I had a client who was a public speaker,
who needed to sell his programs in
training rooms and in front of public
seminars. He engaged me to watch
him sell one time and debrief his offer
with him—so he could increase his
effectiveness.
The overall offer was pretty good, but
I noticed that he never actually asked
people for their business, or ever said he
26
Copyright Jeff & Kane 2011
LESSON 6, cont:
Ask For the Money!
would like to do business with them.
I encouraged him to add that to his next
few presentations and see what the
results were—and he noticed that he
practically doubled his closing figures.
All because he asked people for their
business! Are you saying to people
that you would like to do business with
them? And requesting that they commit
to doing business with you?
This simple change can increase
conversion of clients from leads into
actual paying customers and accelerate
your results quickly.
The last question you should ask
yourself around asking for money is:
Are you buying into your customers’
concerns?
This is a whole body of work that we
are not going to necessarily cover here,
but it is a good thing to start asking
yourself.
If you are not earning what you want
yet, I can assume that you ARE buying
into your customers’ concerns… and it
is likely costing you money.
I realised he was dead on—we had
bought into the audience’s concerns
about their ability to make the time,
money and or successfully do the
techniques we were teaching.
I remembered when I had a coach that
was working with me around raising my
rates, and I was giving him the “story”
that my clients couldn’t afford me
doubling my rates. He wasn’t willing to
buy into my story—even though I was
convinced that that belief was right.
He said, “Call one of your prospective
clients and I will sell them your services
for 3 times what you currently sell your
service for!”
I thought he was nuts—and yet, when
we called, he ended up selling my
services as a coach for three times what
I believed I could sell my services for.
It completely dashed my beliefs about
what is real, and what is all made up
by me.
There’s nothing better than having
someone around you that does not
Quick
Epiphany #15:
We once brought in a sales trainer
to one of our trainings to help us
understand how we could better
present and sell our programs.
Customers need you to ask for
After 20 minutes of watching us he
came up and said, “Man you guys have
totally bought into their concerns! You
are treating them like they are real!”
their business.
27
Copyright Jeff & Kane 2011
LESSON 6, cont:
Ask For the Money!
buy into your “stories” about how life
is, and pushes you to test out different
beliefs. It literally shifts your entire sense
of what’s possible.
If you don’t have a great business
coach, it’s time to get one. And if you
want something to get started doing
now—try this.
Write down all of your concerns about
your customers buying your service or
product. Then try this week stepping
into a character who doesn’t believe
those stories are true. Take one at a
time and role play someone who simply
believes the opposite.
What would that person say? What
would that person do? What would that
person ask for or negotiate for?
Quick
Epiphany #16:
Customers are using you to
Building a 6-figure business in 30 days
requires you to give up a lot of beliefs
that you have bought into about how
things are done.
In fact, think of one or two of the
beliefs you had when you read the title
of this report?
Maybe it was something like, “Yeah
right! That can’t really be done—but I’ll
read this anyway…” or maybe it was
something like, “Oh great, this is for
someone else, much luckier then me…”
Imagine what life would
be like if you believed
the opposite?
prove they can’t have what
they want in their lives. As
soon as you buy into their
story you have lost usefulness
for them.
28
Copyright Jeff & Kane 2011
7
6-FIGURE BUSINESS IN 30 DAYS
LESSON 7
Have your customers
become your sales force.
H
ere’s where we see massive
acceleration in your business
idea and traction to hit the
6-figure mark in 30 days.
The fastest way I’ve ever seen
companies built is when the customers
become the sales force, affiliates or
advocates of any business. All that’s
needed to do that is the following:
• Customers that get kick butt results
(make sure to get those video
testimonials!)
• A clear pathway for how an excited
customer will refer people
• A cool incentive plan (not just any
type—but a cool one)
The first question you should ask
yourself is how often do you ask your
customers to spread the good word
Quick
Epiphany #17:
Devoted customers are better
sales people then hired sales
people.
about your business? In other words,
have you asked for referrals recently?
If not—time to get on the phone right
now and ask your satisfied customers
about “Who they know that should
know about me?”
This is hands down the best and most
under utilised source of good leads for
your business.
The next set of great leads and
accelerators for your business is JVs/
Promotional Partners/Affiliates. These
are people who can market for your
business and help you bring in new
leads.
Start to make an immediate list of
possible JV partners who have a
complimentary product/service and
similar target market as you. We teach
whole sections in our trainings on how
to manage and execute on successful
joint venture relationships, but to just
get started now—get your target
list done of the top 10 JVs of people
around you, that you think would be
interested in doing some immediate
business.
Refrain from putting massive
corporations on your list, unless you
have dealt with them before, or have
a good network of decision makers
29
Copyright Jeff & Kane 2011
LESSON 7, cont:
Have Your Customers Become Your Sales Force
in those organisations. You can have
VERY good results and traction with
small businesses and other practitioner
friends—or similar sized organisations as
yours.
You will need to formulate a set of
emails and marketing materials to hand
off for them to promote you through
their channels, but the results are often
awesome.
Here’s another million dollar tip for you.
A great strategy through your JVs is to
offer a complimentary strategy session
with your team or company. It’s an
excellent way to get people to try you
out and consider your products and
services without having to commit to a
company they might not know too well
already.
We have built several companies, in
just a few weeks, using a couple of
key JV partners that were colleagues of
mine, doing a successful email launch,
having dozens of strategy sessions and
selling into products and services that
generated hundreds of thousands of
dollars in just a few weeks.
implementing our techniques, that
show up ready for some hands on,
coaching on how to continue to further
their businesses.
When you work directly with us, we
focus on getting you across the 7-figure
line, having you create the life you
want, love and dream of now. Then
going on to create a global message,
help people internationally and travel
the world (either physically or virtually),
moving communities forward with your
expertise and advice.
We can’t wait to get a chance to meet
you in person, work on your business
and empower you—like our coaches
empowered us—to create your legacy
right now, earn the money you want, and
provide for the people you love today.
It’s an honor and a privilege to have you
read this report, and we look forward to
working with you soon.
Jeff & Kane
Quick
Epiphany #18:
If you have never developed a 6 figure
business in just a few weeks, get ready
to be shocked! If you take the steps in
this report, and really apply them, you
can get those results consistently.
Others who have already
paved the path are great
Also—come along and join us at an
upcoming event. In fact, we love
participants who have already started
business partners.
30
Copyright Jeff & Kane 2011
CASE STUDIES
Creating a 6-figure business in 30 days or less is not some pipe dream. I have
clients who do it all the time, many of them starting from scratch, others
taking an existing business and pumping up the volume. They each follow
the steps outlined in this ebook.
T
he difference between those
who succeed and get to 6
figures quickly and easily, and
those who don’t is simple:
Action.
Those who take these concepts and
IMPLEMENT are rewarded… fast. You
might be saying, “Yes, well, I have
heard a lot of this before.” Sure,
many successful people have a similar
formula—but have you ACTED on
these strategies and adopted these
fundamental behaviours?
Here are some recent success stories
from people who have created 6 figure
incomes in just the past few months:
I made $150,000 in less than 24 hours using what
Jeff & Kane taught me!
By using Jeff and Kane’s process for my consulting business,
I was able to go from a $100,000 contract to a $250,000
contract in less than 24 hours. Basically, they taught me this
stuff, I called my client, she LOVED what I proposed and she
said YES straight away. That’s $150,000 in a day! These guys
are the real deal—they completely rock! They will make you
a rockstar like you couldn’t believe!
Robyn Lui, Social Change Strategist
When I met Jeff & Kane I was completely broke and
my business was worth absolutely nothing. After
learning their strategies I was able to generate a
$100,000 a year business in just 6 weeks!
Since then I’ve created a SECOND business using their
techniques in just 3 weeks I’ve created $30,000 in income.
Thank you so much, Jeff & Kane!
TIFFANY BAKER, The Business Kitty, NSW
31
Copyright Jeff & Kane 2011
CASE STUDIES, CONT.
On Day 1 of Jeff & Kane’s training I picked up a
concept that made me $280,000 that SAME day
and I’ve gone on to make more than half a million
dollars already this year from this idea!
I’ve been a consultant and speaker for the last 22 years,
doing things the same old way, all the time. Since attending
Jeff & Kane’s events, I have changed my thinking. On Day 1
of the first event I ever went to, they taught me to change
from billing for my time, to billing for value. That very same
day I stitched up a deal that was worth $120,000 and
turned it into a $400,000 using that concept. And I’ve gone
on to make another deal for $342,000 using Jeff & Kane’s
strategies—I’m already half a million dollars better off after
just a few months!
Toby Travanner, Consultant & Public Speaker
I made more than $45,000 before I even left Jeff &
Kane’s trainings—this works, and it works fast!
I made $45,000 even before I left Jeff & Kane’s training!
They’ve given me the systems, the tools and the techniques
I needed. I’m so excited about where this is going and what
I can do with the content, information and the abilities they
have honed in me. Thank you Jeff & Kane, you are amazing!
Swan Montague, Holistic Health Practitioner
$30,000 in just 2 days! Although I was focussed on
“making a difference,” my business also needed to
focus on “making a dollar.” Now I can do both!
I got so much more from Jeff & Kane’s course than I could
have imagined. It’s been a complete turnaround for me. Not
only have I got some amazing strategies, I also made $30,000
after just 2 days working with Jeff & Kane.Recently we were
named Australia’s Most Socially Responsible Business in the
Telstra Business Awards, so things are really look up for us!
Melina Schamroth, Founder & CEO M.A.D. Woman
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Copyright Jeff & Kane 2011
CASE STUDIES, CONT.
$1750 in 1 day, $11,000 within 3 weeks and
I’m on track for another $80,000 in the next 6
months.
Using just one thing Jeff & Kane taught me I made $1750
on the spot. Within 3 weeks I had $11,000 in the bank and
I’m looking forward to the $80,000 I am on track to make in
the next 6 months using their Industry Rockstar system. I am
so grateful—thanks Jeff & Kane!
Rossco Paddison, Consultant, QLD
I sold 2000 ebooks in 1 day using just one idea Jeff
& Kane gave me—they are fantastic!
During the training, Jeff & Kane talked about pricing and
packaging online products and I noticed my ebooks were a
little cheaper than what Jeff and Kane recommended, so,
on the Sunday morning before I went back in to complete
my training, I sent an email to my list of 2000 subscribers
advising them of a small price rise in the next 24 hours.
Whilst in the training, I sold 2000 ebooks! And that was
just the start!
Imogen Lamport, Image Consultant
33
Copyright Jeff & Kane 2011
WHAT DO THE EXPERTS SAY?
J
eff and Kane have worked with many of the world’s leading
entrepreneurs, speakers and marketers. Here’s what they have to say
about the methods they use to create 6- and 7-figure incomes fast.
“I can’t personally say enough good things about these guys.
I think you should pay close attention to what they say—it’ll
change your life!”
Frank Kern
The World’s #1 Internet Marketing Direct Response Consultant
“If you are looking to transform your life and to live your dreams
I highly recommend Jeff & Kane! They will give you methods
and techniques for you to reinvent yourself and your business!”
Les Brown, The World’s #1 Motivational Speake
“I tell everyone, these guys are my new ‘Secret Weapon’”
Dr Brenda Wade
Celebrity Psychologist (Oprah, Good Morning America’s
Today Show), Author, Speaker & Coach
“Jeff & Kane are the REAL DEAL. They are experts at getting
business transformation in record time with sustainable results.”
Christine comaford, Serial Entrepreneur & Venture Capitalist
(invested in Google as a startup)
“The work Jeff & Kane do is ‘classic’. If you can get an
opportunity to work with them—pick it up fast!”
Bob proctor, Speaker, Coach and star of “The Secret”
34
Copyright Jeff & Kane 2011
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• Become a leading light in YOUR industry
• Grow a 6- to 7-figure income quickly and easily
• Share your message with the world!
VISIT: www.releaseyourinnerrockstar.com.au
to claim your complimentary tickets,
valued at $2000 TODAY!
Strictly limited tickets available.
35
Copyright Jeff & Kane 2011
CONCLUSION:
I
f you’re a business owner... you’ve
probably seen your sales slump
sharply, profits dwindle and had
sleepless nights wondering how you
were going to survive into the future.
Once you know the Industry Rockstar
system, you too can be enjoying the
benefits of:
•Increasing your income and
influence
If you’re an investor... you’ve no
doubt been battered from pillar to post
by the markets, seen the equity in your
portfolio disappear and pulled your hair
out trying to decide whether to buy, sell
or hold.
•Attracting your ideal clients
•Creating your own unique products
•Developing new income streams
such as speaking engagements,
online sales etc
•Growing powerful networks and
strategic alliances
If you’re a salesperson... you’ve
probably watched helplessly as your
leads dried up, customers shopped
around and sales took frustratingly
longer to close.
•Gaining clarity around your niche
•Doing what you love
•Making a difference!
And if you’re an employee... you’ve
probably worried about your job security,
gone through brutal budget cuts and
downsizing, watched your friends lose
their jobs and seen your opportunities for
promotion wither away.
Just like the thousands of people
who’ve already enjoyed massive and
rapid changes using the Industry
Rockstar strategies!
It doesn’t have
to be this way!
Claim your
complimentary tickets,
valued at $2000 TODAY!
www.releaseyourinnerrockstar.com.au
36
Copyright Jeff & Kane 2011
ONE
H100001
001
00
FREE TICKET –H1
ADMIT
You must register onlin
e to reserve
Visit: www.jeﬀandkanelive. your seat.
com.au
online
You must register
anelive.com.au
Visit: www.jeﬀandk
MIT ONE
FREE TICKET – AD
.
to reserve your seat
D
AN
BR EW!
N
ND
BRAEW!
N
$2000
PAID
UR
RELEASE YO
$2000 PAID
ROCKSTAR
INNER RE
LEASE YOUR
INNER ROCKSTAR
Seating is limi ted. For
available dates or to
reserve your seat onli
ve.com.au
www.jeffandkaneli
Seating is limited. For avail
ne, visi t:
able dates or to reserve
www.jeffandkanelive.coyour seat online, visit:
m.au
Here’s YOUR Ticket to join Jeff &
Kane for their LIVE 2-day event
Release Your Inner Rockstar!
• Become a leading light in YOUR industry
• Grow a 6- to 7-figure income quickly and easily
• Share your message with the world!
VISIT: www.releaseyourinnerrockstar.com.au
to claim your complimentary tickets,
valued at $2000 TODAY!
Strictly limited tickets available.
37
Copyright Jeff & Kane 2011