“How to Turn a Place Around” Long Beach, CA September 14 & 15, 2012 TRAINING FOR PROFESSIONALS & CITIZENS “Placemaking” is an overarching idea and a hands-on tool for improving a neighborhood, city, or region. It has the potential to be one of the most transformative ideas of this century.” - MPC, Chicago, IL “How to Turn a Place Around” introduces new ways of thinking about public spaces and how Placemaking can be used to bring communities together and revitalize underperforming spaces. Participants will explore the principles of making places through presentations, case studies of public space innovations, on- site evaluation and interactive discussions of critical issues and challenges. Discussion sessions will focus on the particular issues of participants. Topics include: why public multi-use destinations are the best attractors of downtown activity; using public markets as generators of local economies; implementing an architecture of place strategy and; building community through transportation. Transportation issues will be explored in a special “Streets as Places” session which will focus on how to rebalance the transportation system for people versus vehicles. It will give participants insight into the parameters and thought processes of decisionmakers who plan streets, and provide tools for evaluating streets and working with designers. Drawing on PPS’s work in cities across the globe, this training course will provide case study examples of successful solutions that unlock both the social as well as economic potential of public spaces. Who: Everyone - professionals and non professionals alike who help plan towns, cities and streets—from landscape architects and real estate developers to park managers and community activists What: A two-day training seminar on public spaces, transportation and Placemaking Where: TBD, Long Beach CA When: September 14 & 15, 2012 Why: We know from our work in more than 2,500 communities around the world that the Placemaking approach is emerging as a revolutionary development paradigm that reflects community history, needs, and aspirations. Instead of focusing development on shopping destinations like malls, strip centers and lifestyle centers, Placemaking creates authentic, multiuse destinations that have the potential to define the identity of cities and communities in the future. How: Visit www.pps.org to register for the course. For more information contact [email protected] “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” - Margaret Mead Specific Topics Will include: Project for Public Spaces (PPS): Training Course Host Project for Public Spaces, Inc. is a non-profit technical assistance, research, and educational organization. We complement our project work, training, and services with public space advocacy that sets the stage for broad change. Our goal is to enhance Placemaking efforts everywhere by promoting good policy and professional practice. Facilitators Cynthia Nitkin: PPS Vice President has extensive technical expertise in Placemaking as an integrated approach to city planning and urban design; Gary Toth: PPS Director of Transportation Initiatives is an experienced leader with substantial expertise in transportation planning, particularly the integration of transportation with land use planning and Context Sensitive Solutions; and Kate Rube: PPS Transportation Program Manager is an urban planner with expertise in smart growth, active living, and transportation issues. She has led many efforts to build coalitionsin order for local organizations and governments to advance sustainable community goals. • Placemaking and the Power of 10 – How the Placemaking Process is different from traditional planning; how to use this process most effectively; applying the Power of Ten in different situations and scales of projects. • Engaging the Community - How to most effectively engage the community in the planning process; what to avoid and what tools to use • Successfully Implementing Placemaking Projects - Case studies from throughout the world ranging from small scale interventions to large scale public destinations with insights into how they were achieved and why they are successful. • Lighter, Quicker, Cheaper – A low-cost, high impact incremental framework for improving your community in short order. It is a local development strategy that has produced some of the world’s most successful public spaces one that is lower risk and lower cost, capitalizing on the creative energy of the community to efficiently generate new uses and revenue for places in transition. • “Thinking Beyond the Station” – Promulgates a philosophy and approach of “Community Supportive Transit” to leverage transit facilities and station areas, to add value to communities via placemaking and capturing the value of public transportation investments for local communities • Applying Streets as Places concepts – Characteristics of Great Streets and how they can address both transportation mobility and community goals; fundamentals of street design – principles (and jargon) behind street design; tools for effectively negotiating for Place based outcomes; and achieving better outcomes from transportation professionals.