How To Sell More and Cold Call Without Rejection By Phone The Telesales College Two-Day Training Seminar What is the Telesales College? The Telesales College is a complete step-by-step training workshop for professional business-to-business sales representatives who use the phone as an integral or primary method of communication for their prospecting and/or sales calls. Participants are led through the logical sequence of the sales call, using a consultative (question-based) sales approach, learning step-by-step, whatto-say and how-to-say it ideas, strategies, and techniques which help them become more confident, effective, and productive on their very next call. Customers tell us, and graduates affirm, that in no other seminar will sales pros find such an abundance of real-world, proven, no-baloney telesales ideas and methods that work. And learning is made fun and motivating, presented by telesales expert Art Sobczak As a result of this two-day learning and self-discovery process, participants hit the ground running upon arriving back at the office. Attendees tell us they have a new sense of confidence as they prospect for new business, follow-up with existing contacts and customers delivering real value, and handle inquiries and turn them into sales. Bottom line, this is the program that demystifies professional sales and prospecting using the phone, and provides real how-to information--not blue sky theory or goofy, salesy garbage–that participants use and show results from right away! Who Attends the College? The Telesales Rep College is designed for professional business-to- business salespeople who use the phone as their primary method of communication with prospects and customers. Titles for this function include Inside Sales, Telesales, Account Management, Customer Service (if they’re proactive) and Telemarketing (if they use a consultative, needsbased approach). Outside sales reps who want to be more effective and use their time more efficiently also show great results from the College. The instruction is at the hands-on level, for the person who is on the phone. However, we find about 30% of attendees are managers, supervisors, and trainers who are able to take the hundreds of how-to ideas, word-forword tips and strategies and use them in their own in-house training. For Both New and Experienced Sales Professionals Sales reps who have never had sales training walk away with a methodical system and process for placing successful calls, and are confident in doing so. (Our experience shows it pays to correctly train new reps before bad habits are entrenched.) And experienced sales pros leave energized, armed with new ideas, old bad habits corrected, and being reminded of the tried and true (yet sometimes neglected) fundamentals which were rescued from the recesses of their memory. We’ve even had individuals attend the College a second time a year or so after their first experience, and get as much or more from it. Ultimately, the results shown from the College aren’t a function of an attendee’s years of sales experience, but rather his or her attitude toward self-improvement. By Art Sobczak “I have become one of Dell’s top acquisition reps and, using your techniques, have had tremendous success selling into non-Dell accounts. The people here at Dell are truly amazed at my cold calling skills. Your sales techniques really do work, and I am most appreciative to have taken your class.” –Ryan Quarles, Dell, Inc. Early Registration $100 Discount Register more than 30 days before any program and you will get $100 OFF! 2008 Sessions Spring Schedule Chicago, April 2-3 Doubletree O'Hare Los Angeles. May 7-8 Doubletree LAX Atlanta, May 14-15 Hyatt Place Airport South Chicago, July 16-17 Doubletree O'Hare, Rosemont To To Enroll, Enroll, Call Call 800-326-7721 Only Only 30 30 Students Students Accepted Accepted Per Per Session Session “You will not only learn to sell more products and services, but you will make more money. We have been using the techniques and ideas throughout our Sales department and have seen our sales increase by 25%.” –Rick Totten, Vending Solutions Responses, s Ye e or M et G u Yo p el H “I Will hone. and Fewer No’s On The P th to You?” What Would That Be Wor Dear Fellow Sales Pro, I can help rt of your sales process, pa as e on ph the e us u If yo ers, and make more ce, get more “Yes” answ an ist res ize nim mi u yo s). Guaranteed. on production or bonu money (if you’re paid How can I say that? “Wow! I am lucky to have had the opportunity to attend your seminar. In less than a month my sales have already increased by over 5%.” –Sarah Faverman, Save More Resources, Inc. “I loved your class and I learned alot. You were FANTASTIC! I learned that I used many wrong techniques. Your training made a lot of sense and I have been using the ideas and getting better results. THANKS FOR YOUR HELP!” –Silvia Burdi, (OEM Sales) Advance Transformer Money Back Guarantee If for any reason you find the College isn’t worth more than the investment, your tuition will be refunded. Find another College to make such a guarantee! (We’ve never been asked for a refund in over 16 years of the College, with over 3300 people attending.) and are still sales reps have gotten, of ds san ou Th w. ho t’s ur competitors. 25 years of doing it, tha althy. Maybe some of yo we ry ve ry, ve are me getting those results. 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I want you to su -9399 one.com • (402)895 ByPh Inc. • ArtS@Business Business By Phone The Two-Day Seminar Agenda Your Pre-Call Planning •Three questions to ask yourself which define why people really buy from you •What to do before your calls to ensure you’re never rejected again •The ACTION Sales Model: using it to help you move prospects/customers closer to the sale on every contact •How to set specific objectives that guide you on the successful call (along with examples) “Sounding” for Success •How to sound the way you want to “look” over the phone •What to do to avoid annoying “uhh” habits •Using the right words and phrases that put them in a buying frame of mind—and what to avoid that immediately turns them off Pre-Buyer Conversations •How to identify not just the buyer, but all the key people involved in influencing what you sell •Secrets of collecting valuable information before you reach your decision maker •How to get screeners on your side in helping you sell to the boss (this contradicts what many “experts” say, but it works) •Don’t be annoyed by voice mail again; use it to pave the way for your next call •What NOT to say to screeners (and on voice mail) which is sure to categorize you as a “typical timewasting salesperson” •Word-for-word examples of interestcreating messages Opening Statements That Create Interest—Not Resistance •What to never say during the first 30 seconds of the call •Proven formulas, templates, and word-for-word examples of prospecting, account management, follow-up, and inactive account opening statements to use as-is or modify •Specific commitment questions you can use and modify “Art presents his techniques in a casual setting that allows creativity and dialogue, without putting you on the spot. His techniques for the all important opening are terrific! They gave me the ability to get to decision makers and close the sale. Take this class if you want to have your best year yet!” –Barry Renstrom, MeadWestVaco Answering Problems and Questions (Objections) Helping People Buy Through Questioning •Why objections are feared by most people—except by you after this module •How to plan the questioning strategy that will help them want to hear what you have •Why many of your “benefits” might be liabilities, and how to use the “Question Generator” to create questions, which will help you present only the benefits they’re interested in •There are such things as dumb questions in sales; what they are, and how to avoid them Listening: Much More Important Than Talking •The one word that can help you become an exceptional listener •The two points where you should pause in the communications process, and the five benefits to you of doing so Sales Messages •When asking for commitment is pushy, and when it’s not •How to ask for larger sales, more often, successfully, with more confidence! •How to do the “Objection Autopsy” so you can comfortably and confidently address every objection you hear •Why people will never change their mind with typical salesy scripted objection rebuttals, and how you can get them to first doubt their beliefs behind their objections •How to deal with objections in a conversational, non-adversarial way What Do You Say on the Next Call? •How to set up your next contact so you have something more intelligent to say than, “Well, didja get the material I sent?” and, “Any questions?” •Getting prospects and customers to do homework to ensure they’re committed •How to talk less during a presentation—and sell more •How to ensure they actually read the information and evaluate the samples you send •How to ensure you’re only talking about what they’re interested in •Setting real phone appointments that they are serious about •The four-step process for presenting exactly what they want to hear in order to buy Beating Call Reluctance and Building Self-Motivation •How to minimize price and maximize value Asking For, and Getting Commitment (Closing) •How to move every call forward with commitments •How to remove self-imposed limitations, set and stay committed to your goals, keys to minimizing feelings of rejection, and ideas for building self-confidence 800-326-7721 “ Look at What Telesales Rep College Graduates Have to Say “I’ve actually doubled my sales production since taking your course! Thanks again.” –Gary Baptiste, E-Z Data Inc. “I’ve taken three AMA sales training courses and Karrass Negotiating, and I got more out of the College than the other four combined! I liked your focus on the quality of calls rather than the quantity.” –Susan Yearsley, ICI Americas “I wish it could be longer! Never have I been to a seminar where I felt I could go another entire week to learn even more information.” –Ingrid Gurzynski, Thomas Register Publishing “I appreciated the down-toearth, non-salesey approach. We didn’t spend time on theory and how things should be, we spent time on how they are.” –Brooke Sanders, Hewlett-Packard “Art is an uplifting and inspirational motivator. By using his material I feel more confident in asking for the sale rather than just tip-toeing around the inevitable question three or four calls down the road.” –Megan Williams, PR Newswire “I liked how applicable the College was. I’m going to use the tips right away. They weren’t ‘way out there.’ They’re common sense, easy to use.” –Kelly Wright, Underwriters Lab “I liked that the College deals with the exact kind of calls I make.” –Lynette Burnham, Intralox “If you are a Telesales Manager and/or a professional telesales person, I highly recommend you attend this program. The training and the ideas provided by Art have helped my telesales force of 12 grow their sales, improve their productivity, and impress customers with their selling skills. We have upgraded our Opening Statement, improved the questions we ask our customers, and sold more food as a result of this training.” –Randy Stocker Regional Sales ManagerTelesales Division Dot Foods, Inc. “Your class changed my outlook and job performance. My confidence is so much higher and I look forward to the calls that I have to make because I am able to express what I need to in a more concise way. I recommend this class to those that have years of experience as well as those that are ready to start learning how to make it easier.” –Melissa E. Barczak Whitsons Food Service, Inc. “I would recommend this class to any person new or old to sales. It has truly changed my world. My phone calls are much smoother and I am getting people to talk. I am never at a loss for words. I am no longer scared to pick up the phone. Thanks to your course I was able to have a strong end of the year and make my bonus. I thank you.” –Noelle Fassnacht, Woodstream Corportation “Great information! As a new person in sales, this gave me the direction I need to form a plan on how to succeed in this career!” –Andrea Wedge, Blue Cross/Blue Shield “The small group was what I liked, and Art is an incredibly motivating speaker who uses creative storytelling to keep the topics alive.” –Janice Ensminger, Ad Exchange “I’ve attended many sales seminars and yours was the best.” –Keith Kappell, Chieftan Wild Rice “Within one hour on the first day I noticed I was doing things wrong! I have been corrected and will never go back to the old ways. This program built my confidence!” –Margie Falvey, DSN Express Inc. “Art’s content, energy, and enthusiasm fired me up to go back and motivate my staff.” –Angie Vasquez-Anderson, Amerus Bank “The book is easy to follow, and I liked the Action Steps at the end of every chapter.” –Michael Jacobson, Agco “I’ve attended many sales seminars before; thanks for dispelling all of those rigid sales methods.” –Sandy Alford, General Mills “I haveEarly what I need to go and beat my Registration competitors. Can’t wait for my first $100 Discount call tomorrow!” Register than 30 days –Debbie more DeFosse, before any program and you will Miller Beauty Supply get $100 OFF! Attendance is Strictly Limited to the First 30 Registrants. Don’t Get Shut Out. Enroll Today! 800-326-7721 Super-Charge Your In-House Training Attention Sales Managers and Association Leaders Take Your Sales to the LIMIT with a Telesales or Teleprospecting Program Custom Tailored to Your Specific Needs and Delivered at Your Location Even if you have a regular training program for your staff, consider sending reps to the College to maximize their productivity. Some companies send reps as a reward for productivity or winning a sales contest. While that’s a good idea, don’t neglect the people who also probably need the training and reinforcement the most. No one can get too much training, and most people don’t get enough. A welltrained sales rep on the phone is confident, has a great attitude, sells more, and causes less personnel hassles. It’s a small investment in future success. Sign up for the College today! If you would like to have a program designed especially for your group or association, customized for your type of calls, let‚s talk. Art will do extensive research on your business and sales process, including listening to tapes of your calls and interviewing your sales reps to build the program that delivers the results you want. You could choose to have the entire two-day program, or Art can build a workshop ranging anywhere from one-hour to several days. If you have an interest, call Art directly at 1-800-3267721. Just a Few Of the Companies That Have Benefited from Attending the College Comments From Customized Training Clients NCR Corporation Nextel Communications Norfolk Southern Office Depot Oracle Corp. Panasonic Pillsbury Polaroid Red Hat Software RUST-OLEUM Roadway Express Southwestern Bell Tandem Computers Toyota 3M U.S. Postal Service “Art, the sales team at Global Knowledge thanks you for the wonderful course you conducted for us. The training wonderfully supported the objectives we outlined in our preparation and was in perfect support of our own sales and training philosophy. We were also very impressed with your responsiveness, flexibility and reliability during the entire process. We were especially impressed with how detailed your research into our methods, culture, and personality was. You took the time to listen to over four hours worth of our calls, interview the management team, and conduct numerous interviews of our representatives so that you were confident that you had a good understanding of our situation You were able to take that, marry it to our objectives and design and deliver a very customized and high-quality class for us that exceeded our expectations. The impact that your training rendered was marked. We have had very strong months when compared year-over-year with the past two years and have seen a morale and skill improvement across the board.” –JB Smith, Sales Manager, Global Knowledge Plus many, many smaller companies and even individual entrepreneurs and sales reps.Over 35% of Attending Companies are Repeat Customers! Can’t Attend? Get the Next Best Thing: Audio CD’s of a Live Program You can experience a College 2 6 6 that was recorded live, on compact 1 2 4 disc. In addition to receiving all of Telesales Rep College Telesales Rep Rep College Telesales College Track 1 Section 2: Your Pre-Call Planning (pages 7-15) Track 2 Section 2 (page 16-end of section) So bc za k• Section 2: Your Pre-Call Planning (pages 5-6) Bus ines sB © co e. on Ph By Art ess bc za k• © Bus ines sB y Phone, Inc. • www. in Bus Telesales Rep College By Sobczak By co Art Sobczak e. Track 1 on Ar Ph Section 2: Your .co t SPre-Call By ne o 7-15) Planning (pages ess Bus ho si bncza ines yP s By Ph Track 2 w.Bu k• sB one, Inc. • ww Bus nes Section 2 ines usi s By Ph ww.B (page 16-end of section) one, Inc. • wSection 4: Pre-Buyer Conversations co e. on Ph By ess the ideas and techniques, you’ll have the benefit of hearing the questions and answers and interaction from the session. It’s almost like being there! You’ll get eight compact discs and the accompanying Course Book so you can work on your own presentation just like the seminar participants. And your investment for the entire program (including one Course Book) is only $895. (Additional workbooks are $50 each.) Order your set today! Call 800-326-7721 m By Art Sobczak © Ar t So bc za k• Track 1 Section 6: Helping Customers Buy Through Effective Questioning (pages 38-41) Track 2 Section 6: The Question Generator (page 42) Track 3 Section 6: (page 42-end of section) Disc m By Art Sobczak So bc za k• Track 1 Section 6: Helping Customers Buy Through Effective Questioning (pages 38-41) Track 2 Section 6: The Question Generator (page 42) Track 3 Section 6: (page 42-end of section) © A .Busi n Disc tS y Phone, Inc. • wwrw o m Telesales Rep College By Track 2 Art Sobczak © Ar t Ar t Disc Track 1 Section 1: Introduction m Disc Bus ines sB y Phone, Inc. • www. in Bus co e. on Ph By ess By Art Sobczak © Ar t So bc za k• Bus ines sB y Phone, Inc. • www. in Bus m Disc Telesales Rep Disc College m Abbott Laboratories Adobe Systems ADP AGFA AIG AT&T AutoTrader.com Bank One Bose Corporation Baxter Health Care CARFAX Dialogic Corp. Digital Dow Chemical Company DuPont Equifax 4 Imprint GE Capital Green Mountain Coffee Hoechst Celanese IBM J.D. Edwards & Co. Levolor Corp. co e. on Ph By ess From a Sales Manager After Using the CD’s... “The first class session with CD’s went extremely well and was well received by all in attendance. In all my eight years doing this type of work, this is the first training program that has actually provided specifically what I needed to do my job. I’m going to extend the course to our CSR group, as well, so please immediately ship and bill six additional workbooks.” –Cappy Frederick, Sales Manager, Data Distributing “Art, thank you for your spectacular presentations, The Top Ten Mistakes Made By Sales Reps When Using the Phone and What You Can Do to Avoid These Errors and 30 Telephone Sales Tips You Can Use Right Now, at our recent Summer Sales Camp in Chicago! Our attendees were inspired, educated, and entertained. Thank you again for your time and effort that you spent preparing for our event.” –Tina Brown, Director of Education & Meetings Wholesale Florists & Florist Suppliers Association “Art, here we are nearly 6 months after your initial training session with my team. I wanted you to know how pleased we are with the progress. Currently we are on track to have the biggest sales year in our company’s history. In addition, my top performers are using your CD series and have reported a new outlook on their approach. What’s worth mentioning is the fact that these are individuals that have been in the business for over 15 years and have been the hardest to motivate and even more so re-train with new ideas. In our 19 years of business, we have done it all from motivational seminars to guest speakers to other sales training classes. Unquestionably, your programs are the most well-received by my staff and have had the greatest impact to our sales. I give my highest recommendation to any company that uses the phone as part of their business.” –Kit Jeerapaet, President, duPont Registry Consider These Additional Advantages Personalized, Small Group Instruction This isn’t a seminar where hundreds of people are cattle-herded into an auditorium to listen to someone (who might not have ever sold anything by phone) present a memorized speech provided by a company that gives quickie seminars on hundreds of different topics. This is a program where only 30 people are accepted. There is plenty of interaction. This ensures you receive individualized attention, and get answers to your specific questions and challenges. You’ll also learn plenty from the others who do the same thing you do in telesales. “I wanted to thank you for the training this past week. I have been through many telesales training programs in the past and I have to honestly say that yours was the best. The way you related everything to normal everyday life really helped in letting the tools sink in.” –Joe Gallo, Inside Sales, Symbol Technologies, Inc. You Build Your Own Call In this program we work together to “build” your call, moving methodically through each step of the professional sales process. You receive proven, how-to, word-for-word ideas in each section you will use on your calls. Reps are instructed to bring information on their own accounts and prospects to use with the various activities and exercises. You’ll Get $337 Worth of FREE Bonuses! To continue reinforcing the material you learn at the College, you’ll also get: • A copy of Art Sobczak’s book TELEPHONE TIPS THAT SELL! 501 HOW TO IDEAS AND AFFIRMATIONS TO HELP YOU GET MORE BUSINESS BY PHONE • A $25 gift certificate to spend on any of the 45 telesales training books, audios, videos, or other salesbuilding resources in Art’s Business By Phone Catalog • A one-year membership in Art's Telesales Success Elite Inner Circle of Sales Professionals (Gold Level), so you can reinforce the skills you learn at the program. Members pay $19.95 monthly for membership, but you get access to over $500 worth of archived materials instantly. Check it out at www.TelesalesSuccess.com • A review of your opening statement by Art AFTER you attend the program • Another surprise gift on the second day of the program What You’ll Take Home Each attendee receives a comprehensive Telesales Rep College Coursebook used during the program, and designed to be referred back to on an on-going basis for continuing reinforcement and learning. It’s a chapter-by-chapter manual packed with summaries of material covered during the program, as well as other word-for-word tips reps can use right away. It contains the many individual exercises reps work on during the program, and can be used for sales meetings and training sessions back at the office. Graduates tell us they refer back to their Coursebook over and over, even years after attending. Expert Telesales Instruction from Art Sobczak, Someone Who Has Done Telesales, and Still Does It Art Sobczak, President of Business By Phone Inc., has over 25 years of professional hands-on telesales experience in the areas of management, training, consulting, speaking, authoring, publishing, and most important of all, selling on the phone. He focuses on one area only: helping sales professionals use how-to ideas to get more business. He is the developer of the College, and the person who will deliver the College you attend. For over 10 years he wrote one of the most popular columns in TELEPROFESSIONAL Magazine, is the Editor and Publisher of the TELEPHONE SELLING REPORT training tips newsletter, the TelE-Sales Hot Tips weekly ezine, wrote and narrated the RINGING UP SALES audio tape program published by Dartnell, wrote the “Selling Skills” chapter for Prentice-Hall’s ENCYCLOPEDIA OF TELEMARKETING, and authored the two books HOW TO SELL MORE IN LESS TIME WITH NO REJECTION USING COMMON SENSE TELEPHONE TECHNIQUES Volumes 1 and 2, and, TELEPHONE TIPS THAT SELL! In addition, he has numerous other Special Reports, and audio and video training programs. He’s in demand as a speaker and trainer by companies and associations on telephone selling skills for one main reason: his material works. He has “been there and done that” as it relates to telephone selling, and continues to sell his own services using the phone. We Learn About You To ensure he understands the calls you place and problems you face, Art mails you a questionnaire to learn about you and your calls. Plus, Art welcomes phone calls and emails prior to the program to learn more about your expectations. Find another seminar leader who does that! Only $995 for the first attendee! ($100 discount for each additional from your company at the same program.) Early Registration Discount – Register more than 30 days before any program and you will get $100 OFF! 5 Easy Ways to Enroll 1. By Phone: Call 800-326-7721, or 402-895-9399. 2. By Toll-Free Fax: Fax your registration form to 888-328-7578. 3. By Mail: Send your completed registration form to: Business By Phone Inc., 13254 Stevens St., Omaha, NE 68137. 4. E-mail to: [email protected] 5. Register online at www.BusinessByPhone.com/college.htm For Samples of Great Sales Tips Visit Us At www.BusinessByPhone.com Over 35% of Attending Companies are Repeat Customers! Registration Information From a Sales Trainer... The Investment. Tuition for the program—including refreshment breaks, all course materials, and the FREE bonuses—is only $995. Additional attendees from the same company at the same program, only $895. Space is confirmed only upon receipt of payment. To ensure a spot, please phone or fax your reservation along with a credit card number. Don’t get shut out! EARLY REGISTRATION DISCOUNT. Register and pay 30 days prior to any program and take $100 off the registration fee. Registrations received within 30 days of a program will only be confirmed at the full price. Registration Confirmation and Other Information. Upon payment, you’ll receive your confirmation, course details, and College Questionnaire. Cancellation. Substitute attendees allowed at any time. Cancel four weeks before the program, and a credit is given for a future program. Cancel within four weeks, and a $200 credit is given for a future program. (We have this policy because we only accept 30 attendees and typically sell out.) Meals. Lunch is on your own the first day. Most of the program venues have restaurants on site, or close by. We work straight through until 1:00 on Day Two. Times. We begin promptly at 8:00 a.m. both days, ending at 4:00 the first day, and 1:00 on the second. “I thoroughly enjoyed your sales college this week in Scottsdale and am looking forward to incorporating the ideas/activities into my sales training. I have told everyone who will listen how fantastic it was and how much I got out of it. Thank you. And I truly think that you should advertise your seminars more to sales trainers as well. Budgets may not allow companies to send multiple reps, however sending one or two trainers is feasible (and they can turn around and incorporate/implement the materials covered with all reps). I’m excited to get started.” – Tonja Snelling Sales Trainer Direct Alliance Corp How To Sell More and Cold Call Without Rejection By Phone The Telesales College Two-Day Training Seminar By Art Sobczak Registration Reservation Form Yes! I want to attend the seminar(s) indicated. ■ Chicago, April 2-3 ■ Los Angeles, May 7-8 ■ Atlanta, May 14-15 ■ Chicago, July 16-17 ■ College on audio CD ($895) _____ additional workbooks @ $50 each ■ Check Enclosed ($995 for first student, $895 each thereafter, payable to Art Sobczak’s Business By Phone) Deduct $100 per registration if we receive payment 30 days prior to program. ■ VISA ■ MC ■ AMEX ■ Discover Card#_________________________Exp. Date ___________ ■ Bill Company (reservation not guaranteed until payment is received) 5 Easy Ways To Enroll Phone: Call 800-326-7721, or 402-895-9399. Toll-Free Fax: Fax this registration form to 888-328-7578. Mail: This completed registration form to: Business By Phone Inc., 13254 Stevens St., Omaha, NE 68137. E-mail: [email protected] Online: www.BusinessByPhone.com/college.htm 1. Name_ ____________________________E-mail___________________ 2. Name_ ____________________________E-mail___________________ 3. Name_ ____________________________E-mail___________________ Company_____________________________________________________ Address_ _____________________________________________________ City _________________________________________________________ State ________________________Zip _____________________________ Phone __________________________Fax__________________________ Complete and Return to: Business By Phone Inc., 13254 Stevens St. Omaha, NE 68137 13254 Stevens St. Omaha, NE 68137 Attention Mailroom: If not deliverable to addressee, please route to person responsible for sales. How To Sell More and Cold Call Without Rejection By Phone The Telesales College Two-Day Training Seminar By Art Sobczak This Seminar Gives Proven Systems and Techniques for Using the Phone In All Aspects of the Professional Sales Process Sales professionals perform some, or all, of these functions in their jobs. Here is how you’l show results from the College in each: Inside Account Management • How to build value on every contact so you’re welcomed on every call, as opposed to being viewed as a typical salesperson or vendor they price-haggle with. • What to say to avoid opening calls with, “Just checking in with you to see if everything’s OK.” Prospecting and Cold Calling • How to get further on these calls than 95% of all other coldcallers. • Determining who is worth pursuing, and who is stringing you along. Outside Selling • How to use the phone to ensure that you spend your valuable face-to-face time with interested, qualified, buyers, instead of people who say, “You have five minutes, make it quick,” out in the lobby. • How to follow-up by phone after a visit, proposal, or prospecting call,to move the sales process forward by phone, more effectively, more quickly. And how to avoid the insidious, “Just touching base with you.” Why You Should Attend •You’ll learn proven ideas and methods that really work, which might otherwise take years and hundreds of lost sales to acquire •If you’re doing anything wrong, you’ll likely realize it and correct it quickly during the College. Other attendees tell us how refreshing it is to have the old myths of sales debunked, and realize that sales need not and should not be adversarial or uncomfortable for the sales rep or customer •Because of the small group format, the instruction is personalized and flexible. Art is available to answer your individual questions and review your call components. Outside of the College, this consulting alone would cost thousands of dollars •You’ll interact and learn from other sales professionals who share similar challenges, questions, problems . . . and successes! •You’ll return to the phones refreshed, energized, and eager to apply the new ideas. And you’ll immediately show results •Graduates have told us they have closed sales using the new techniques and strategies within their very first calls after attending the College! An Attendee at the Dallas Program said... “The money spent on the telesales college has turned a profit within a day of attending! I was inspired to go after a former large client that had quit buying. I flatly asked for the business that had been lost and got it. All said, it’s a near 5-digit projected profit for the company, and a nice 4-digit bit of commission for me!” –Scott Caufield, AllMedia Inc.
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