How To Sell More and Cold Call Without Rejection By Phone

How To Sell More and
Cold Call Without
Rejection By Phone
The Telesales College Two-Day
Training Seminar
What is the Telesales College?
The Telesales College is a complete step-by-step training workshop
for professional business-to-business
sales representatives who use the
phone as an integral or primary
method of communication for their
prospecting and/or sales calls.
Participants are led through the
logical sequence of the sales call, using
a consultative (question-based) sales
approach, learning step-by-step, whatto-say and how-to-say it ideas, strategies, and techniques which help them
become more confident, effective, and
productive on their very next call.
Customers tell us, and graduates
affirm, that in no other seminar will
sales pros find such an abundance of
real-world, proven, no-baloney telesales ideas and methods that work.
And learning is made fun and motivating, presented by telesales expert Art
Sobczak
As a result of this two-day learning
and self-discovery process, participants hit the ground running upon
arriving back at the office. Attendees
tell us they have a new sense of confidence as they prospect for new business, follow-up with existing contacts
and customers delivering real value,
and handle inquiries and turn them
into sales.
Bottom line, this is the program
that demystifies professional sales
and prospecting using the phone, and
provides real how-to information--not
blue sky theory or goofy, salesy
garbage–that participants use and
show results from right away!
Who Attends the College?
The Telesales Rep College is
designed for professional business-to-
business salespeople who use the
phone as their primary method of communication with prospects and customers. Titles for this function include
Inside Sales, Telesales, Account
Management, Customer Service (if
they’re proactive) and Telemarketing
(if they use a consultative, needsbased approach). Outside sales reps
who want to be more effective and use
their time more efficiently also show
great results from the College.
The instruction is at the hands-on
level, for the person who is on the
phone. However, we find about 30% of
attendees are managers, supervisors,
and trainers who are able to take the
hundreds of how-to ideas, word-forword tips and strategies and use them
in their own in-house training.
For Both New and Experienced
Sales Professionals
Sales reps who have never had
sales training walk away with a
methodical system and process for
placing successful calls, and are confident in doing so. (Our experience
shows it pays to correctly train new
reps before bad habits are
entrenched.) And experienced sales
pros leave energized, armed with new
ideas, old bad habits corrected, and
being reminded of the tried and true
(yet sometimes neglected) fundamentals which were rescued from the
recesses of their memory. We’ve even
had individuals attend the College a
second time a year or so after their
first experience, and get as much or
more from it. Ultimately, the results
shown from the College aren’t a function of an attendee’s years of sales
experience, but rather his or her attitude toward self-improvement.
By Art Sobczak
“I have become one of Dell’s top
acquisition reps and, using your
techniques, have had tremendous
success selling into non-Dell accounts.
The people here at Dell are truly amazed
at my cold calling skills. Your sales
techniques really do work, and I am
most appreciative to have taken your
class.” –Ryan Quarles, Dell, Inc.
Early Registration
$100 Discount
Register more than 30 days
before any program and you
will get $100 OFF!
2008 Sessions
Spring Schedule
Chicago, April 2-3
Doubletree O'Hare
Los Angeles. May 7-8
Doubletree LAX
Atlanta, May 14-15
Hyatt Place Airport South
Chicago, July 16-17
Doubletree O'Hare, Rosemont
To
To Enroll,
Enroll, Call
Call
800-326-7721
Only
Only 30
30 Students
Students Accepted
Accepted
Per
Per Session
Session
“You will not only learn
to sell more products
and services, but you
will make more
money. We have been
using the techniques
and ideas throughout
our Sales department
and have seen our
sales increase by
25%.”
–Rick Totten,
Vending Solutions
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“Wow! I am lucky to
have had the
opportunity to attend
your seminar. In less
than a month my sales
have already increased
by over 5%.”
–Sarah Faverman,
Save More
Resources, Inc.
“I loved your class and
I learned alot. You
were FANTASTIC! I
learned that I used
many wrong
techniques. Your
training made a lot of
sense and I have been
using the ideas and
getting better results.
THANKS FOR YOUR
HELP!”
–Silvia Burdi, (OEM
Sales) Advance
Transformer
Money Back
Guarantee
If for any reason you
find the College isn’t
worth more than the
investment,
your
tuition will be refunded.
Find
another
College to make such a
guarantee!
(We’ve
never been asked for a
refund in over 16 years
of the College, with over
3300 people attending.)
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The Two-Day Seminar Agenda
Your Pre-Call Planning
•Three questions to ask yourself
which define why people really buy
from you
•What to do before your calls to
ensure you’re never rejected again
•The ACTION Sales Model: using it to
help you move prospects/customers
closer to the sale on every contact
•How to set specific objectives that
guide you on the successful call
(along with examples)
“Sounding” for Success
•How to sound the way you want to
“look” over the phone
•What to do to avoid annoying “uhh”
habits
•Using the right words and phrases
that put them in a buying frame of
mind—and what to avoid that
immediately turns them off
Pre-Buyer Conversations
•How to identify not just the buyer,
but all the key people involved in
influencing what you sell
•Secrets of collecting valuable
information before you reach your
decision maker
•How to get screeners on your side in
helping you sell to the boss (this
contradicts what many “experts” say,
but it works)
•Don’t be annoyed by voice mail
again; use it to pave the way for your
next call
•What NOT to say to screeners (and
on voice mail) which is sure to
categorize you as a “typical timewasting salesperson”
•Word-for-word examples of interestcreating messages
Opening Statements That
Create Interest—Not Resistance
•What to never say during the first
30 seconds of the call
•Proven formulas, templates, and
word-for-word examples of
prospecting, account management,
follow-up, and inactive account
opening statements to use as-is or
modify
•Specific commitment questions you
can use and modify
“Art presents his techniques in a
casual setting that allows
creativity and dialogue, without
putting you on the spot. His
techniques for the all important
opening are terrific! They gave me
the ability to get to decision
makers and close the sale. Take this
class if you want to have your best
year yet!”
–Barry Renstrom, MeadWestVaco
Answering Problems and
Questions (Objections)
Helping People Buy Through
Questioning
•Why objections are feared by most
people—except by you after this
module
•How to plan the questioning
strategy that will help them want to
hear what you have
•Why many of your “benefits” might
be liabilities, and how to use the
“Question Generator” to create
questions, which will help you
present only the benefits they’re
interested in
•There are such things as dumb
questions in sales; what they are,
and how to avoid them
Listening: Much More
Important Than Talking
•The one word that can help you
become an exceptional listener
•The two points where you should
pause in the communications
process, and the five benefits to you
of doing so
Sales Messages
•When asking for commitment is
pushy, and when it’s not
•How to ask for larger sales, more
often, successfully, with more
confidence!
•How to do the “Objection Autopsy”
so you can comfortably and
confidently address every objection
you hear
•Why people will never change their
mind with typical salesy scripted
objection rebuttals, and how you
can get them to first doubt their
beliefs behind their objections
•How to deal with objections in a
conversational, non-adversarial way
What Do You Say on the
Next Call?
•How to set up your next contact so
you have something more intelligent
to say than, “Well, didja get the
material I sent?” and, “Any
questions?”
•Getting prospects and customers to
do homework to ensure they’re
committed
•How to talk less during a
presentation—and sell more
•How to ensure they actually read
the information and evaluate the
samples you send
•How to ensure you’re only talking
about what they’re interested in
•Setting real phone appointments
that they are serious about
•The four-step process for presenting
exactly what they want to hear in
order to buy
Beating Call Reluctance and
Building Self-Motivation
•How to minimize price and
maximize value
Asking For, and Getting
Commitment (Closing)
•How to move every call forward
with commitments
•How to remove self-imposed
limitations, set and stay committed
to your goals, keys to minimizing
feelings of rejection, and ideas for
building self-confidence
800-326-7721
“
Look at What Telesales Rep College
Graduates Have to Say
“I’ve actually doubled my sales
production since taking your course!
Thanks again.”
–Gary Baptiste,
E-Z Data Inc.
“I’ve taken three AMA sales
training courses and Karrass
Negotiating, and I got more out
of the College than the other
four combined! I liked your
focus on the quality of calls
rather than the quantity.”
–Susan Yearsley,
ICI Americas
“I wish it could be longer! Never have I
been to a seminar where I felt I could
go another entire week to learn even
more
information.”
–Ingrid
Gurzynski,
Thomas
Register
Publishing
“I appreciated
the down-toearth, non-salesey approach. We
didn’t spend time on theory and how
things should be, we spent time on
how they are.”
–Brooke Sanders,
Hewlett-Packard
“Art is an uplifting and inspirational
motivator. By using his material I feel
more confident in asking for the sale
rather than just tip-toeing around the
inevitable question
three or four calls down
the road.”
–Megan Williams,
PR Newswire
“I liked how applicable
the College was. I’m
going to use the tips
right away. They weren’t ‘way out
there.’ They’re common sense, easy
to use.”
–Kelly Wright,
Underwriters Lab
“I liked that the College deals with the
exact kind of calls I make.”
–Lynette Burnham,
Intralox
“If you are a Telesales Manager and/or
a professional telesales person, I
highly recommend you attend this
program. The training and the ideas
provided by Art have helped my
telesales force of 12 grow
their sales, improve their
productivity, and impress
customers with their
selling skills. We have
upgraded our Opening
Statement, improved the
questions we ask our
customers, and sold more
food as a result of this
training.”
–Randy Stocker
Regional Sales ManagerTelesales Division
Dot Foods, Inc.
“Your class changed my outlook and
job performance. My confidence is so
much higher and I look forward to
the calls that I have to make because
I am able to express what I need to in
a more concise way. I recommend
this class to those that have years of
experience as well as
those that are ready to
start learning how to
make it easier.”
–Melissa E. Barczak
Whitsons Food
Service, Inc.
“I would recommend
this class to any
person new or old to
sales. It has truly changed my world.
My phone calls are much smoother
and I am getting
people to talk. I am
never at a loss for
words. I am no longer
scared to pick up the
phone. Thanks to
your course I was
able to have a strong
end of the year and
make my bonus. I
thank you.”
–Noelle Fassnacht,
Woodstream Corportation
“Great information! As a new person in
sales, this gave me the direction I
need to form a plan on how to
succeed in this career!”
–Andrea Wedge,
Blue Cross/Blue Shield
“The small group was what I liked, and
Art is an incredibly motivating
speaker who uses creative
storytelling to keep the topics alive.”
–Janice Ensminger,
Ad Exchange
“I’ve attended many sales seminars
and yours was the best.”
–Keith Kappell,
Chieftan Wild Rice
“Within one hour on the first day I
noticed I was doing things wrong! I
have been corrected and will never go
back to the old ways. This program
built my confidence!”
–Margie Falvey,
DSN Express Inc.
“Art’s content, energy, and enthusiasm
fired me up to go back and motivate
my staff.”
–Angie Vasquez-Anderson,
Amerus Bank
“The book is easy to follow, and I
liked the Action Steps at the end
of every chapter.”
–Michael Jacobson, Agco
“I’ve attended many sales
seminars before; thanks for
dispelling all of those rigid sales
methods.”
–Sandy Alford,
General Mills
“I haveEarly
what I need
to go and beat my
Registration
competitors. Can’t wait for my first
$100 Discount
call tomorrow!”
Register
than 30 days
–Debbie more
DeFosse,
before
any
program
and you will
Miller Beauty Supply
get $100 OFF!
Attendance is
Strictly Limited
to the First 30
Registrants.
Don’t Get Shut Out.
Enroll Today!
800-326-7721
Super-Charge Your In-House Training
Attention Sales Managers and Association Leaders
Take Your Sales to the LIMIT with a Telesales
or Teleprospecting Program Custom Tailored to
Your Specific Needs and Delivered at Your
Location
Even if you have a regular training program for
your staff, consider sending reps to the College to
maximize their productivity. Some companies send
reps as a reward for productivity or winning a sales
contest. While that’s a good idea, don’t neglect the
people who also probably need the training and
reinforcement the most. No one can get too much
training, and most people don’t get enough. A welltrained sales rep on the phone is confident, has a
great attitude, sells more, and causes less personnel hassles. It’s a small investment in future success. Sign up for the College today!
If you would like to have a program designed especially for
your group or association, customized for your type of calls, let‚s
talk. Art will do extensive research on your business and sales
process, including listening to tapes of your calls and interviewing your sales reps to build the program that delivers the results
you want. You could choose to have the entire two-day program,
or Art can build a workshop ranging anywhere from one-hour to
several days. If you have an interest, call Art directly at 1-800-3267721.
Just a Few Of the Companies That Have
Benefited from Attending the College
Comments From Customized Training Clients
NCR Corporation
Nextel Communications
Norfolk Southern
Office Depot
Oracle Corp.
Panasonic
Pillsbury
Polaroid
Red Hat Software
RUST-OLEUM
Roadway Express
Southwestern Bell
Tandem Computers
Toyota
3M
U.S. Postal Service
“Art, the sales team at Global Knowledge thanks you for the
wonderful course you conducted for us. The training
wonderfully supported the objectives we outlined in our
preparation and was in perfect support of our own sales and
training philosophy. We were also very impressed with your
responsiveness, flexibility and reliability during the entire
process. We were especially impressed with how detailed your
research into our methods, culture, and personality was. You
took the time to listen to over four hours worth of our calls,
interview the management team, and conduct numerous
interviews of our representatives so that you were confident
that you had a good understanding of our situation You were
able to take that, marry it to our objectives and design and
deliver a very customized and high-quality class for us that
exceeded our expectations. The impact that your training
rendered was marked. We have had very strong months when
compared year-over-year with the past two years and have
seen a morale and skill improvement across the board.”
–JB Smith, Sales Manager, Global Knowledge
Plus many, many smaller
companies and even
individual entrepreneurs
and sales reps.Over 35%
of Attending Companies
are Repeat Customers!
Can’t Attend? Get the Next Best Thing:
Audio CD’s of a Live Program
You can experience a College 2 6 6
that was recorded live, on compact 1
2 4
disc. In addition to receiving all of
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almost like being there! You’ll get eight compact
discs and the accompanying Course Book so you
can work on your own presentation just like the
seminar participants. And your investment for the
entire program (including one Course Book) is only
$895. (Additional workbooks are $50 each.) Order
your set today! Call 800-326-7721
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Abbott Laboratories
Adobe Systems
ADP
AGFA
AIG
AT&T
AutoTrader.com
Bank One
Bose Corporation
Baxter Health Care
CARFAX
Dialogic Corp.
Digital
Dow Chemical Company
DuPont
Equifax
4 Imprint
GE Capital
Green Mountain Coffee
Hoechst Celanese
IBM
J.D. Edwards & Co.
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From a Sales Manager After Using
the CD’s...
“The first class session with CD’s went extremely
well and was well received by all in attendance. In
all my eight years doing this type of work, this is
the first training program that has actually
provided specifically what I needed to do my job.
I’m going to extend the course to our CSR group, as
well, so please immediately ship and bill six
additional workbooks.”
–Cappy Frederick, Sales Manager, Data Distributing
“Art, thank you for your spectacular presentations, The Top
Ten Mistakes Made By Sales Reps When Using the Phone
and What You Can Do to Avoid These Errors and 30
Telephone Sales Tips You Can Use Right Now, at our
recent Summer Sales Camp in Chicago! Our attendees were
inspired, educated, and entertained. Thank you again for
your time and effort that you spent preparing for our event.”
–Tina Brown, Director of Education & Meetings
Wholesale Florists & Florist Suppliers Association
“Art, here we are nearly 6 months after your initial training
session with my team. I wanted you to know how pleased we
are with the progress. Currently we are on track to have the
biggest sales year in our company’s history. In addition, my
top performers are using your CD series and have reported a
new outlook on their approach. What’s worth mentioning is
the fact that these are individuals that have been in the
business for over 15 years and have been the hardest to
motivate and even more so re-train with new ideas. In our 19
years of business, we have done it all from motivational
seminars to guest speakers to other sales training classes.
Unquestionably, your programs are the most well-received by
my staff and have had the greatest impact to our sales. I give
my highest recommendation to any company that uses the
phone as part of their business.”
–Kit Jeerapaet, President, duPont Registry
Consider These Additional Advantages
Personalized, Small Group Instruction
This isn’t a seminar where hundreds of people
are cattle-herded into an auditorium to listen to
someone (who might not have ever sold anything
by phone) present a memorized speech provided by
a company that gives quickie seminars on hundreds
of different topics. This is a program where only 30
people are accepted. There is plenty of interaction.
This ensures you receive individualized attention,
and get answers to your specific questions and
challenges. You’ll also learn plenty from the others
who do the same thing you do in telesales.
“I wanted to thank you for the training this past
week. I have been through many telesales
training programs in the past and I have to
honestly say that yours was the best. The way
you related everything to normal everyday life
really helped in letting the tools sink in.”
–Joe Gallo, Inside Sales,
Symbol Technologies, Inc.
You Build Your Own Call
In this program we work together to “build”
your call, moving methodically through each step
of the professional sales process. You receive
proven, how-to, word-for-word ideas in each
section you will use on your calls. Reps are
instructed to bring information on their own
accounts and prospects to use with the various
activities and exercises.
You’ll Get $337 Worth of FREE Bonuses!
To continue reinforcing the material you learn at
the College, you’ll also get:
• A copy of Art Sobczak’s book TELEPHONE TIPS
THAT SELL! 501 HOW TO IDEAS AND
AFFIRMATIONS TO HELP YOU GET MORE
BUSINESS BY PHONE
• A $25 gift certificate to spend on any of the 45
telesales training books, audios, videos, or other salesbuilding resources in Art’s Business By Phone Catalog
• A one-year membership in Art's Telesales Success
Elite Inner Circle of Sales Professionals (Gold
Level), so you can reinforce the skills you learn at
the program. Members pay $19.95 monthly for
membership, but you get access to over $500 worth
of archived materials instantly. Check it out at
www.TelesalesSuccess.com
• A review of your opening statement by Art AFTER
you attend the program
• Another surprise gift on the second day of the program
What You’ll Take Home
Each attendee receives a comprehensive Telesales
Rep College Coursebook used during the program,
and designed to be referred back to on an on-going
basis for continuing reinforcement and learning. It’s a
chapter-by-chapter manual packed with summaries of
material covered during the program, as well as other
word-for-word tips reps can use right away. It contains
the many individual exercises reps work on during the
program, and can be used for sales meetings and
training sessions back at the office. Graduates tell us
they refer back to their Coursebook over and over,
even years after attending.
Expert Telesales Instruction from Art
Sobczak, Someone Who Has Done Telesales,
and Still Does It
Art Sobczak, President of Business By
Phone Inc., has over 25 years of professional
hands-on telesales experience in the areas of
management, training, consulting, speaking,
authoring, publishing, and most important of
all, selling on the phone. He focuses on one
area only: helping sales professionals use
how-to ideas to get more business. He is the
developer of the College, and the person
who will deliver the College you attend.
For over 10 years he wrote one of the most popular columns in
TELEPROFESSIONAL Magazine, is the Editor and Publisher
of the TELEPHONE SELLING REPORT training tips
newsletter, the TelE-Sales Hot Tips weekly ezine, wrote and
narrated the RINGING UP SALES audio tape program
published by Dartnell, wrote the “Selling Skills” chapter for
Prentice-Hall’s ENCYCLOPEDIA OF TELEMARKETING, and
authored the two books HOW TO SELL MORE IN LESS TIME
WITH NO REJECTION USING COMMON SENSE
TELEPHONE TECHNIQUES Volumes 1 and 2, and,
TELEPHONE TIPS THAT SELL! In addition, he has numerous
other Special Reports, and audio and video training programs.
He’s in demand as a speaker and trainer by companies and
associations on telephone selling skills for one main reason:
his material works. He has “been there and done that” as it
relates to telephone selling, and continues to sell his own
services using the phone.
We Learn About You
To ensure he understands the calls you place and problems you
face, Art mails you a questionnaire to learn about you and your
calls. Plus, Art welcomes phone calls and emails prior to the
program to learn more about your expectations. Find another
seminar leader who does that!
Only $995 for the first attendee!
($100 discount for each additional from your company
at the same program.)
Early Registration Discount – Register more than 30 days
before any program and you will get $100 OFF!
5 Easy Ways to Enroll
1. By Phone: Call 800-326-7721, or 402-895-9399.
2. By Toll-Free Fax: Fax your registration form to 888-328-7578.
3. By Mail: Send your completed registration form to: Business By
Phone Inc., 13254 Stevens St., Omaha, NE 68137.
4. E-mail to: [email protected]
5. Register online at www.BusinessByPhone.com/college.htm
For Samples of Great Sales Tips Visit Us At
www.BusinessByPhone.com
Over 35% of Attending Companies are Repeat Customers!
Registration Information
From a Sales Trainer...
The Investment. Tuition for the program—including refreshment breaks,
all course materials, and the FREE bonuses—is only $995. Additional attendees
from the same company at the same program, only $895. Space is confirmed
only upon receipt of payment. To ensure a spot, please phone or fax your
reservation along with a credit card number. Don’t get shut out!
EARLY REGISTRATION DISCOUNT. Register and pay 30 days prior to
any program and take $100 off the registration fee. Registrations received
within 30 days of a program will only be confirmed at the full price.
Registration Confirmation and Other Information. Upon payment,
you’ll receive your confirmation, course details, and College Questionnaire.
Cancellation. Substitute attendees allowed at any time. Cancel four weeks
before the program, and a credit is given for a future program. Cancel within
four weeks, and a $200 credit is given for a future program. (We have this policy
because we only accept 30 attendees and typically sell out.)
Meals. Lunch is on your own the first day. Most of the program venues have
restaurants on site, or close by. We work straight through until 1:00 on
Day Two.
Times. We begin promptly at 8:00 a.m. both days, ending at 4:00 the first
day, and 1:00 on the second.
“I thoroughly enjoyed your sales
college this week in Scottsdale and
am looking forward to incorporating
the ideas/activities into my sales
training. I have told everyone who
will listen how fantastic it was and
how much I got out of it. Thank you.
And I truly think that you should
advertise your seminars more to
sales trainers as well. Budgets may
not allow companies to send multiple
reps, however sending one or two
trainers is feasible (and they can
turn around and
incorporate/implement the materials
covered with all reps). I’m excited to
get started.”
– Tonja Snelling
Sales Trainer
Direct Alliance Corp
How To Sell More and Cold Call
Without Rejection By Phone
The Telesales College
Two-Day Training Seminar
By Art Sobczak
Registration Reservation Form
Yes! I want to attend the seminar(s) indicated.
■ Chicago, April 2-3 ■ Los Angeles, May 7-8
■ Atlanta, May 14-15 ■ Chicago, July 16-17
■ College on audio CD ($895)
_____ additional workbooks @ $50 each
■ Check Enclosed ($995 for first student, $895 each thereafter,
payable to Art Sobczak’s Business By Phone) Deduct $100 per
registration if we receive payment 30 days prior to program.
■ VISA ■ MC ■ AMEX ■ Discover
Card#_________________________Exp. Date ___________
■ Bill Company (reservation not guaranteed until payment
is received)
5 Easy Ways To Enroll
Phone: Call 800-326-7721, or 402-895-9399.
Toll-Free Fax: Fax this registration form to 888-328-7578.
Mail: This completed registration form to:
Business By Phone Inc., 13254 Stevens St., Omaha, NE 68137.
E-mail: [email protected]
Online: www.BusinessByPhone.com/college.htm
1. Name_ ____________________________E-mail___________________
2. Name_ ____________________________E-mail___________________
3. Name_ ____________________________E-mail___________________
Company_____________________________________________________
Address_ _____________________________________________________
City _________________________________________________________
State ________________________Zip _____________________________
Phone __________________________Fax__________________________
Complete and Return to: Business By Phone Inc.,
13254 Stevens St. Omaha, NE 68137
13254 Stevens St.
Omaha, NE 68137
Attention Mailroom:
If not deliverable to addressee,
please route to person responsible for sales.
How To Sell More and
Cold Call Without
Rejection By Phone
The Telesales College
Two-Day Training Seminar
By Art Sobczak
This Seminar Gives Proven Systems and Techniques for Using
the Phone In All Aspects of the Professional Sales Process
Sales professionals perform some, or all, of these functions in their
jobs. Here is how you’l show results from the College in each:
Inside Account Management
• How to build value on every contact so you’re welcomed on
every call, as opposed to being viewed as a typical salesperson or
vendor they price-haggle with.
• What to say to avoid opening calls with, “Just checking in with
you to see if everything’s OK.”
Prospecting and Cold Calling
• How to get further on these calls than 95% of all other coldcallers.
• Determining who is worth pursuing, and who is stringing you
along.
Outside Selling
• How to use the phone to ensure that you spend your valuable
face-to-face time with interested, qualified, buyers, instead of
people who say, “You have five minutes, make it quick,” out in the
lobby.
• How to follow-up by phone after a visit, proposal, or prospecting
call,to move the sales process forward by phone, more
effectively, more quickly. And how to avoid the insidious, “Just
touching base with you.”
Why You Should Attend
•You’ll learn proven ideas and
methods that really work, which
might otherwise take years and
hundreds of lost sales to acquire
•If you’re doing anything wrong,
you’ll likely realize it and correct it
quickly during the College. Other
attendees tell us how refreshing it is
to have the old myths of sales
debunked, and realize that sales
need not and should not be
adversarial or uncomfortable for
the sales rep or customer
•Because of the small group
format,
the
instruction
is
personalized and flexible. Art is
available to answer your individual
questions and review your call
components. Outside of the
College, this consulting alone
would cost thousands of dollars
•You’ll interact and learn from
other sales professionals who share
similar challenges, questions,
problems . . . and successes!
•You’ll return to the phones
refreshed, energized, and eager to
apply the new ideas. And you’ll
immediately show results
•Graduates have told us they
have closed sales using the new
techniques and strategies within
their very first calls after attending
the College!
An Attendee at the Dallas Program said...
“The money spent on the telesales college has
turned a profit within a day of attending! I
was inspired to go after a former large
client that had quit buying. I flatly asked
for the business that had been lost and got
it. All said, it’s a near 5-digit projected
profit for the company, and a nice 4-digit bit
of commission for me!”
–Scott Caufield, AllMedia Inc.