SENSE Essensys Newsletter June 2009 05 “The interim manager knows how to find the right balance between the interests of the employer and those of the employees.” Alexander Dewulf CEO, Cebeo Cebeo GIMV Unipro Vlerick Leuven Gent Management School sense 1 EDITO Management expertise worth your trust Essensys stands for high-quality, innovative and result-driven services. We are active in Belgium, France and the Netherlands. Here is an overview of our most important services. Investing in the future Essensys started the “Mastering Interim Management” training course together with the Vlerick Leuven Gent Management School ten years ago with a view to providing an efficient and high quality training programme especially for interim managers. Together we offer the ideal combination of a well-founded theoretical base and real experience of business practices. 1 Essensys deliberately opted to be the driving force behind this training programme, because we believe that professional interim managers can play a crucial role in companies. This issue of Sense also includes three client cases where Essensys took care of selecting the interim manager with the appropriate capacities, experience and profile. The Plant Manager at Unipro was in charge of drawing up and implementing the strategy for the plant in Aartselaar. GIMV was looking for a Transition Manager to assist with an important acquisition. Cebeo called in Essensys in its search for a strong interim HR Director who could make his mark on the HR policy. I hope this reading this issue will prove both enjoyable and inspirational. Michel Van Hemele, Managing Partner Essensys sense 2 Executive interim management Essensys aims to provide high-quality services. In order to achieve this, we work with highly competent people who have the necessary experience, professional skills as well as ethical and moral values. Our experienced interim managers are active in the following domains: general management – change management – finance, controlling and administration – sales and marketing – human resources – logistics and supply chain – production management – ICT. For each one of these domains, Essensys offers the following services: Guarantee of continuity Experts’ opinions Programme and project management Change and improvement management Corporate (re)development 2 Executive search 3 Management coaching At the request of a large number of our clients, Essensys is also active in the area of executive search: looking for and recruiting permanent executive managers. Here again, Essensys’ unique approach is aiming high-quality results in providing the best candidates for upper-level management positions. Recent examples include the recruitment of Chief Executive Officers, Chief Financial Officers, Chief Operating Officers and Finance Directors. Based on many years of management expertise, Essensys also offers management coaching. Our coaching method guarantees that a period of transition within your organisation leads to lasting results. Essensys management coaching is aimed at permanent middle and upper-level managers and is tailored to your business needs. SENSE | Published by Essensys Group n.v., Michel Van Hemele, Avenue Marcel Thiry 200, B - 1200 Brussels | June 2009 number 5 | Realisation and production: www.propaganda.be | To receive more information about the services of Essensys, visit our website www.essensys.eu. case Unipro Fitting in with our corporate culture was essential In April 2008 Unipro appointed a Plant Manager for its plant in Aartselaar. His task was to shape this production unit so that it fits in with the new European structure. Joris Blommaerts, HR Director, explains how the Essensys interim manager made this assignment a success. Joris Blommaerts HR Director, Unipro Company profile Subsidiary of CSM CSM: world player in the bakery supplies and food ingredients market 8,700 employees worldwide Turnover in 2007: 2,500,000 net sales Unipro Benelux: 500 employees Unipro Belgium: two plants in Merksem and Aartselaar In April 2008 you appointed the Essensys interim manager as acting Plant Manager. What was his job? His appointment was a logical consequence of our structural changes. Since 2008 our organisation has no longer been based on a country structure, but on a European structure. Previously our Aartselaar plant produced mainly for the local market. In the new structure it supplies products to Belgium and also to other European countries. France, England, Germany, Italy, Spain and Portugal now depend on Aartselaar to supply our frozen products, as well. This structure of various European sourcing units created the need for the position of Plant Manager. With the previous structure our plant was run by a Production Manager. His focus was primarily operational. We expected the Plant Manager to be able to successfully devise and implement the change process, protect the interests of our various European stakeholders as regards our plant and ensure that the plant runs like a well-oiled machine that can quickly capitalise on the fast-changing preferences of European consumers. What skills were you looking for above all in the profile of the Plant Manager? We wanted someone with management experience in the food sector. Someone who would fit in with our corporate culture. In our new structure, it was also essential that “Change Management needs to happen in people’s heads.” Joris Blommaerts, HR Director Unipro he was able to think in international terms (beyond the boundaries of the local plant). Our reorganisation called for a Plant Manager who was able to create a new mindset. This meant that we needed a particularly communicative person. We saw this mix of different abilities in the Essensys interim manager. sense 3 case Unipro “As management, you can only successfully implement a strategic plan like this if your employees are prepared to buy into it.” Joris Blommaerts, HR Director Unipro Why was the Essensys interim manager the ideal acting Plant Manager for Unipro? His greatest asset is quite simply his thoroughness. He is both a doer and a thinker. He is not only devising the strategy for the plant, but he is implementing it, too. He has a real hands-on attitude, and so he is a manager who actually gets down to work. He goes onto the shop floor, rolls up his sleeves and is there, among the people on the production line. He has a very pragmatic management style. He focuses on the operational reality and the people who are responsible for making the plant run. What difficulties did he have to overcome to make his assignment a success? His task was to draw up a strategic plan. A plan designed to transform the Aartselaar plant into an efficient production unit that met the requirements of our new European structure. As management, you can only successfully implement a plan like this if your employees are prepared to buy into it. Making them aware of the need for change sense 4 and getting them to participate in this change process is fundamental. We can safely say that the Essensys interim manager is well on the way to achieving both objectives: developing a strategic plan – a plan that is on schedule – and having this plan successfully implemented by the staff. How come the plan is on schedule? The plan takes into account the various players involved. The staff, the management team, but also the requirements of the Technology Director and the marketing unit. In our new structure the Technology Director sees to it that our various plants in Europe meet the necessary hygiene and quality standards. It is our Plant Manager’s responsibility to make sure that our production unit in Aartselaar operates in accordance with these standards and strives to attain operational excellence. The requirements of the marketing department are another major component of this plan. This department follows the trends on the market and expects our plant to be able to respond very quickly to new consumer tastes. How does he manage to mobilise people to implement the plan? How does he get them to take part in the change process? He is a natural leader. He has a strong vision and he knows where he wants to go. In addition, he is able to put his vision clearly into words. He is the type of manager who does what he says and says what he does. It makes him credible. He’s doing this job because he believes in it. He believes in the plant. He believes in the people. He shows respect for the employees, and gets their respect in return. A lot of this is to do with the consistency of his actions and his practice of ‘managing by walking around’. He is close to the people. They know him as the manager that stands with them at the production line. Rather than the manager who writes memos. Which areas can you actually see improved results in? We see clear improvements in the field of productivity. Fewer ingredients are wasted. The number of times we are ‘out of stock’ has also fallen considerably. This is mainly due to better planning. Measures like these are important for us. Our Factory Leadership Team makes sure that these measures continue to be applied and further improved. What function does the Factory Leadership Team fulfil? This team consists of the management team of our Aartselaar plant. Our HR Manager, Planning Manager, Research & Development Manager, Quality Manager, Maintenance Manager and Production Manager are all looking at ways in which we can continue Solutions by 1. Appointment of a Plant Manager for the Aartselaar plant 2. Determine strategy for the Aartselaar plant that is in line with the new European structure as opposed to the former country-based structure 3. Create a new European mindset among employees 4. Successfully implement programme of improvements 5. Outline sustainable future for the Aartselaar plant. to improve the results of our plant – from different points of view. They are directing the improvement programme. A programme like this is an ongoing process that calls for constant effort. We cannot afford to simply rest on our laurels. Rising raw materials prices, higher wages, higher energy prices and fierce competition mean that we have to constantly aim for sustainable and continuous improvement. What is the essence of this success? It’s our people who make our success. Our 160 employees – whether they are bakers, manual workers, technicians or foremen, they’re the ones who operate the plant. If our plant is currently firmly on the rails, it’s due to the vision of our Plant Manager and the way the staff have participated in the strategic plan. Of course, this participation didn’t just happen. It’s thanks primarily, among other things, to the leadership qualities of the Plant Manager. What do you see as the main advantages of interim management? We call upon interim management at times when key people leave our company. We want to have vacancies like this filled very quickly. So that in the meanwhile, we can take the time we need to hire the right person on a permanent basis. And in many cases an interim manager can provide added value when during change processes. This is firstly because he has a fresh, objective view of the organisation. He has the expertise and the necessary distance to guide the process along the right lines. The interim manager’s position is clear. The staff expect him – as an interim manager – to set the organisation on a new course. This is far more difficult for an internal manager. Doesn’t this distance involve a certain amount of danger? Don’t you run the risk that the entire change process becomes too detached and the employees don’t feel involved? That is precisely the art of interim management. On the one hand you have the distance necessary to analyse the situation objectively – free of all subjective opinions. The less of a history you have with the organisation, the better placed you are to do that. This distance helps you to devise a down-to-earth strategic plan for the future. On the other hand, you also need enthusiasm and involvement. That makes sure your plan is supported by the grassroots. And that the staff convert your vision into a success. If our Aartselaar plant is scoring well at the moment, this is mainly due to the fact that the Essensys interim manager is mastering this delicate balancing act perfectly. He is succeeding in maintaining the necessary distance and at the same time displaying strong involvement with the staff. If as an interim manager you can combine this balance with your knowledge, then the results are sure to come. sense 5 case GIMV Carve-out operation succeeds partly thanks to interim manager GIMV, the Flemish Regional Investment Fund, wants to buy a business unit from Nokia Siemens Networks (NSN). This means that the unit will have to be converted into an independent company by means of a carve-out operation. This company has to be completely separate from NSN and be able to stand on its own two feet as quickly as possible. Investment Director Bart Diels explains why GIMV entrus ted this assignment partly to an interim Transition Manager. Bart Diels Investment Director GIMV Company profile Investment company operating on the In December 2007 you started the process of acquiring Open Transport Network, an NSN business unit. What exactly did this process involve? Bart Diels: When we found out via our network in December last year that this NSN unit was up for sale, we acted fast. We collected information and were able to start the due diligence straight away. In practical terms, that means that I led the transaction myself, supported by Alex Brabers, our Executive Vice President. This ‘duo approach’ is our standard way of working with a transaction like this. The duo consists of the sponsor who guides the transaction and the co-sponsor who acts as a sounding board. European Private Equity and Venture Capital market Listed on Euronext Brussels Venture Capital activities focus on three areas: Life Sciences – Technology - Cleantech In business for 29 years A workforce of approximately 100 Approximately 100 companies in portfolio Net Asset Value: EUR 700 million Available cash: 500 million Net Internal Rate of Return: 13% sense 6 Why did you go looking for an interim Transition Manager? Bart Diels: The aim was to convert the unit for sale into an independent company that could stand separately from NSN and ope rate entirely on its own. The deadline we set ourselves was 1 January 2009. If we wanted to meet this deadline, then we needed help from an interim manager. His task would be to bridge the gap between the transaction team and the transition team. His task was clearly defined in terms of both duration and responsibilities. The Transition Manager, along with the team from the business unit, had six months in which to make the carveout operation a success. What is the difference between the transaction team and the transition team? Bart Diels: The transaction team mainly negotiates the purchase. This team focuses on making the purchase transaction a success. The transition team’s main task is to make the unit operate on an independent basis. Certain aspects of the negotiations led by the transaction team can have a direct impact on the transition team. Suppose that during the negotiations it emerges that certain client contracts would not be extended, this has direct consequences for the transition team. That’s why it was crucial that we had a Transition Manager on board who could bridge the gap between the two teams. What was the selection process like? Bart Diels: Essensys put forward one candidate and he was the right person straight away. His experience with a similar project clinched it just like that. His financial background also played an important role in our choice. We immediately felt that there was a connection. “We were looking for an interim manager who could bridge the gap between our negotiating team and the operational management team.” Bart Diels, Investment Director GIMV What was the main thing you wanted to assess during the interview? Bart Diels: It was clear from this candidate’s profile that he had experience with private equity projects. We wanted to find out how farreaching that experience was. And we wanted someone with a hands-on approach. Our Transition Manager had an operational task to fulfil. We weren’t looking for someone to lead an extra team of consultants, but rather someone who would roll up his sleeves and get down to work himself. During the interview we were also able to establish that he was a man of few words and many deeds. His no-nonsense style of communicating definitely contributed to the success of this transaction. At key moments he was able to convey how things stood concisely and powerfully. In a transition process like this communication is very important. How did communication go in general? Bart Diels: We work with a traffic light repor ting system. Put briefly, you might say that we communicate on the basis of the situation. If the situation is stable and under control, then the lights are green. That means that apart from our weekly meeting, we don’t arrange any extra meetings. If the lights are amber, we clarify the situation by telephone. When they’re red, we don’t hesitate. We plan a meeting instantly to deal with the issue straight away. The advantage of a reporting system like this is that you do away with superfluous communication. So you have time and space to focus all your attention on the fundamental issues. So you can concentrate on the real problem areas and actually resolve them. Where were the problem areas? And how were they dealt with? Bart Diels: There were various problem areas. To start with, there was the pension plan. We wanted a clear view of our responsibilities. How far did the commitments made by NSN go? Where did our commitment start? And then there were the insurance policies. As an independent company, it was now our responsibility to put these in order. Implementing an ERP system that worked smoothly was another important factor in the transition pro cess. And bringing ten expats on board in the new organisation was an issue in itself. These expats were largely responsible for the commercial success. Needless to day, we needed them if the acquisition was to be a success. We managed to deal with all these issues. Our Transition Manager played a key role here. He was the one who looked into the issues, drew up solutions and prepared them in detail so that we could take the right decisions quickly. He prepared the way for a smooth acquisition. He made sure that the problem areas could be altered into pragmatic solutions, always in consultation and cooperation with the business unit team, of course. How do you assess the transition process now? Bart Diels: It wasn’t just a very successful transition. It was a successful transaction too. We met our deadlines. The new, independent company is performing better than we expected. About 20 extra people have since been taken on. With results like this, we can’t but be particularly pleased and say with great satisfaction: ‘Mission accomplished.’ Solutions by 1. Interim management assignment in the context of an acquisition 2. Appointment of a Transition Manager for six months 3. Identifying candidate with experience in carve-out operations 4. Casting the right candidate with a hands-on attitude and a no-nonsense communication style sense 7 case cebeo Interim manager takes HR to a higher level In July 2008 Cebeo found itself without an HR Manager. It was decided to look for a temporary HR Director with a clear view of HR. The preferred option was a candidate who was open to the prospect of permanent employment. Essensys was given the task of filling this vacancy as quickly as possible. CEO Alexander Dewulf explains how they went to work. Alexander Dewulf CEO Cebeo Company profile Electric appliances wholesaler 27 points of sale in Belgium (Flanders, Wallonia and Brussels) Operates in four areas: Electro technical goods, cable and networks, lighting and HVAC (Heating, Ventilation & Air Conditioning) Turnover of EUR 340 million Approx. 600 employees sense 8 In July 2008 you called in Essensys. What was their assignment? Alexander Dewulf: Our HR Manager left the company in July 2008. We needed more than simply a new manager for our HR department. Our company urgently needed a leader with a clear view of HR. Until then HR had been dealt with somewhat harshly. There were no clear HR processes. There were no transparent salary grids and no performance interview procedures. HR clearly didn’t have enough of an impact at Cebeo and we wanted to change that. That’s why we opted for an HR Director who would report directly to me and who would also be a member of the Management Board. Why was it so important for HR to have more impact in the organisation? Alexander Dewulf: We don’t produce anything. We distribute what others make. In a service organisation like this, it’s people who create the added value. Clients come to us because of the expertise our people have built up. The client receives expert advice from us about why the product from supplier X is more suitable for them than the one from supplier Y. This objective advice from our staff inspires confidence among our clients and brings them back to Cebeo. The quality of the services provided by our staff is directly linked to our results. In a service environment like ours, people are vitally important. We not only want social peace, we also want a company atmosphere that invests in people. Why did you want to find a temporary HR Director first of all? Alexander Dewulf: I thought about bringing in a headhunter, but I didn’t do that because we needed someone qualified very quickly. With headhunting it would no doubt have been six months before we found the right candidate and we didn’t have that much time. Our HR department was already understaffed. So it didn’t take us long to opt for interim management. This was the quickest way to find the right person. And the one that offered the best guarantee of results. It’s easier to replace an interim manager if necessary that someone who has been recruited on a permanent basis. Why did you choose Essensys? Alexander Dewulf: Because I have confidence in their services. There are a number of reasons for this. I have good personal contact with Michel Van Hemele, whom I got to know during a number of discussion evenings. Plus I had already had a positive experience of the services provided by “With headhunting it would no doubt have been six months before we found the right candidate.” Alexander Dewulf, CEO Cebeo Essensys. In my previous job as CEO at Nuon we used their services to fill the position of HR Manager. And that was a wholly positive experience. Their extremely fast and efficient way of working made an impression on me then, too. What was the selection process like? Alexander Dewulf: We very soon received about six profiles. Of these, we invited three candidates to have a talk with Steven Verhoyen (CFO) and me. Eventually we had a short list of two candidates and there was a clear difference between the two of them. We opted for the candidate who was the strongest in operational terms. His great capacity for empathy and his human approach were also decisive. With him, we immediately had a feeling that he would fit in best with our corporate culture. And besides this, he was open to the idea of taking on the assignment long term. That was a major advantage when you realise that we were looking for someone who would be able to give more shape to the HR department in our organisation. All these aspects meant that we were and still are unanimous in our choice. What attracted the candidate to this position? Alexander Dewulf: The fact that he could be part of the Management Board. And the challenge that this assignment offered him. In our organisation there is still a lot of work to be done in the field of HR programmes. Compensation and benefits, fringe benefits, career planning, succession planning – all these are topics that are omnipresent in a multinational company but not necessarily in a family concern like ours. But that is precisely what makes the assignment of our new HR Director so fascinating. You attach a great deal of importance to the place given to HR in an organisation. Can you show that investing in HR really pays off? Alexander Dewulf: The retention and absenteeism figures not only tell you how healthy your company is from a social point of view. They also show you the cost price of employees who are away from work or who leave the company. These are very tangible indicators that can be used to measure the impact of a successful HR policy. Solutions by 1. Appointing a temporary HR Director 2. Identifying one candidate who succeeds in putting HR on the map in the organisation in both the short and the long term 3. Casting the right person with the right mix of experience and high standards of trust 4. Providing a high-quality guarantee Can you already see positive developments since your HR Director joined the company? Alexander Dewulf: We notice that our new HR Director is managing to bring down the barrier between HR and the employees straight away. At our logistics centre in Moeskroen we are seeing a clear drop in the level of absenteeism. We have also star ted carrying out performance interviews throughout the organisation. In March/ April a satisfaction survey is being carried out among our staff. The new HR Director is managing to both give and inspire trust among people. And he knows how to find the right balance between the interests of the employer and those of the employees. When, in your view, does an HR Director succeed in his plan? Alexander Dewulf: If he dares to consider the HR standpoint and the company standpoint when taking his decisions. If he succeeds – along with the rest of the management team – in getting people to work together. The best individual players do not necessarily make the best team. That means clearly setting out the rules of the game. An HR director can play a fundamental role here. If he manages to create the right framework for this, then he makes people into a team. And then you get an organisation with enormous power. Then you see the strength that comes from people who work together! sense 9 case Vlerick Leuven Gent Management School Essensys and Vlerick: a partnership that works. Ten years ago Essensys took the initiative to throw in their lot with the Vlerick Leuven Gent Management School and organise a training programme for interim managers together. Patrick De Greve, General Manager of the Vlerick Leuven Gent Management School, explains how the interaction between renowned academic knowledge and specialised practical experience makes this a successful training course. Patrick De Greve General Director Vlerick Leuven Gent Management School “I am convinced that interim management is the labour market model of the future.” Patrick De Greve, General Director Vlerick Leuven Gent Management School The next session of Mastering Interim Management will take place from September 7th to December 9th. For further information, please contact Marijke Van Leeuwen (tel. + 32 9 210 99 10). sense 10 You have been organising the ‘Mastering Interim Management Programme’ in partnership with Essensys since 1999. How did the idea for this training course come about? When René Grootaert came up with the proposal to organise a training course for interim managers together in 1999, I was not immediately convinced. At the time the Belgian market for interim managers was still in its infancy. However, he brought me round to the idea that the time was indeed ripe for this and that that together we could further develop this market in a professional manner. So how did you start off? We questioned around 200 interim managers beforehand. We wanted to find out about their needs and gear our training programme to them. We noted that this group of self-employed managers is very eager to learn and has high expectations regarding the ROI from this training course. What do participants appreciate most about this training programme? Apart from the insights that they gain from the various modules, they greatly value the interaction with other interim managers. By exchang- ing their experiences, they can help each other overcome their blind spots. This interaction enables them to master more effectively areas in which they are less adept. They experience this training course as a bath in which they immerse themselves with 20 other hands-on experts. You could compare it to a check-up on your car. Just as it’s important to have your car serviced, so for an interim manager it is essential to charge your batteries again. Together with Essensys, we offer them a platform where they can do this. What do you see as the greatest asset of this training course? It’s a ‘learning journey’: a journey that you take with 20 likeminded companions, when you exchange a wealth of knowledge and experience along the way. The professor is there to assist, but it’s the participants who determine the journey. We don’t shy away from confrontation in this course. When Apollo 13 was sent into space with defects, this was the result of poor decisionmaking. In a company, too, the consequences can be catastrophic. It is important to point this out to managers and show them how, besides to being right, above all they have to work on being proved right. That way they can ensure that the organisation will uphold the right decision, too. Mastering Interim Management consists of these modules: • Management Control provides the tool needed to rapidly scan and guide the culture, the processes and the systems of In your brochure you say that an interim manager is more an ‘implementer of change’ than a ‘crisis fighter’. What do you mean by that? An interim manager is first and foremost a manager gets things done. He is a thinker and a doer, with the emphasis on doer. He makes changes. We don’t see him as a consultant who simply comes and tells you what you have to change. No, an interim manager is the person who both outlines and implements the change. Do participants also receive individual assistance? Our training programme is spread over time, just like the various assignments of the interim manager. During these assignments, he also receives individual coaching from Essensys. This makes it possible for the interim manager to test the theory in practice. Do you see a trend that companies are increasingly making use of interim management? Definitely. Interim management is clearly growing. We are in a market where lifetime employment increasingly belongs to the past and where we are evolving more and more towards lifetime projects and lifetime learning. There is a clear shortage of management talent and forecasts indicate that this shortage will only increase. I am convinced that interim management is the labour market model of the future. Why is this training course a useful investment in the current, difficult economic context? This crisis is a temporary phenomenon. We have been through other crises and periods of recession. And what do we observe each time? We come through these difficult times. What’s more, we often come out stronger. That is why our advice is to use this period for training. That way you prepare for the time when business picks up again. If Kim Clijsters wants to play in top tournaments again, then she will have to practise and train now. The same principle applies for interim managers. To stay on top you have to ensure that you are regularly resourced. Now is the time to do that. an organisation. The objective is to be able to diagnose the situation quickly and start acting accordingly. • In Interaction Styles in dealing with Change, the emphasis is on the objection and willingness to change. It is crucial to identify and attract the “pullers of change” and to counter the objectives. • In HRM & People Management, next to ‘talent assessment’, a great deal of attention is paid to the changes on the labour market, the impact on the organisation structure and the performance of the managers. Interim managers need a set of people management skills to keep motivating and inspiring. • Change Management deals with the mo- What makes this resourcing so important for interim managers? Interim managers can be compared to small businesses that have to promote their own products. With interim managers, that product is their expertise. This is a valuable asset that needs proper maintenance. We like to see this expertise come and spend some time in our Vlerick Leuven Gent Management School so that afterwards they can go off on their next journey with new insights and energy. tives and strategies which are used during change programs, barriers that have to be overcome and the impact it has on people during the change process. • Executive decision-making provides insights into ‘being right’ versus ‘being proved right’ and reflects on the methods of decision-making. It offers an insight in how the decision-making process runs and how decisions are driven more by emotional or rational factors. • The Finance e-learning module offers tools to screen the financial health of an organisation. sense 11 Executive interim management Executive search Management coaching Brussels: +32 2 761 94 60 Ghent: +32 9 242 52 51 Antwerp: +32 3 270 13 58 Paris: +33 1 40 90 00 09 Amsterdam: +31 20 88 13 036 www.essensys.eu sense 12
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