28/02/2013 By Daniel Mason www.JaySoftware.co.uk How to Increase Facebook Engagement with Page Tabs The ability to build customized landing tabs using iFrame on facebook provides an opportunity for brands to increase their user engagement. JaySoftware has delivered multiple apps for major brands like Virgin, Lastminute.com, Holiday Auto, EMI, Sony Ericsson, Nokia, ThreeUK, Durex, Adobe Generation and others (www.flickr.com/jaysoftware). They are leading the way, by requesting even more engaging tabs on their Facebook Pages or using facebook connect to build targeted mailing list. They are more likely to increase Likes and achieve real targeted engagement and growth. The following are a few steps to consider: 1. Know Your Audience "Knowing your user base is key to building a tab that will increase both Likes, engagement and grow your client list. Thinking about your audience and what you have to offer as a company that will interest them, and working out a campaign that will engage and build relationships." advises Daniel Mason, founder and CEO of JaySoftware Ltd, covering 90% Application development on platforms like, facebook, twitter, spotify and google API's. One of our clients contact list increased from 400 to 8,000 within a 5 day period, after our work using facebook API to gather engaged users details and optimise their existing app. Their page database has now over 18000 registered users for that particular campaign. Audience-relevant tabs allow for delivery of on-point content and rich engagement. The great part about social media is that it eliminates the middle man. Each company can directly target and communicate with its customer base for inspiration. 2. Define Your Goals Not only do brands want to increase Likes or engage fans, they are now collecting targeted users details and storing it on their own client list database. They consider more the audience that they target and what call to actions and end action is needed to meet the goals of the tabs with as little clicks as possible. For example you may get a very simple questions, intentionally to entice the user to enter. Then capturing the users details for future marketing needs. 28/02/2013 By Daniel Mason www.JaySoftware.co.uk Brands are now tracking likes, comments and eliminating the need for forms by using already existing users details on facebook. This is possible with the use of facebook connect or facebook graph API. Making engagement really simple where for example users are asked to play a game to win a prize, user accepts because they are interesting in what the brands has to offer. So the process is simple, from a simple splash page (http://on.fb.me/XRXmZH) to accepting basic permission to use the users details (which is then stored on the clients database as the user opt in). User complete process in just a few clicks. Keeping users coming back Sharing achievements through game play, is often a requirement and barrier to qualify / entry into competitions, but is a key part to viral marketing. Brands like Virgin, Adobe Generation, Durex, Number 10, Lastminute.com, QVC TV, National Lottery, Peroni, Cable & Wireless hired JaySoftware to build tabs / apps (applications) for the company’s facebook Pages. Read more online at www.flickr.com/jaysoftware or visit our youtube channel at www.youtube.com/trendingbiz.. 3. Build a Cool Tab We design and build from front end (designs and scripting) to back end programming using OOP, PHP, MySql, JQuery, Javascript, CSS, PhotoShop, Dreamweaver, GIT and range of social media API's. We help to consult on projects from the first ideas if needed as we did for Benylyn, looking at wireframes, Information Architecture (IA's) and helping to explore the range of possibilities for our clients. Often our client decide to choose us to do their consultation or after they have developed a concept and or ready with the designs and are sure of what they need, as we have a vast range of experience throughout the whole project lifecycle, with very low overheads. Therefore delivering quality work that is value for money. Over the years we have build up a list retainers, basically businesses wanting to have another company with the skills they can call up on at will. They get to know us and we help to build and business where needed. The best type of apps has the following characteristics: o A call to action in more than one place 28/02/2013 By Daniel Mason www.JaySoftware.co.uk o Not only using a splash page, mail out, website, and ads, but also thinking of a friends who completed a process and share their achievement as a requirement for qualification or further engagements of friends. This may be giving their support or viewing a friends choices in a competition. o Real-time content (leaderboard). Showing changes as they occur in game play. Who is in the lead, how many more points is needed by sharing etc. o Getting people to come back to check on updates, provides an opportunity for them to engage with the clients brands and share new positions, choices or scores. o The tabs is a great opportunity for product engagement, through strategically placed links and ads. A great opportunity for brand awareness and sales o Keeping things simple is key, very short steps If you are an administrator on a Facebook Fan page you can add our game tab: http://bit.ly/Z2uHEz and see the components discussed above demonstrated. If you are not an admin on any fan pages click here: http://on.fb.me/VZWUeo to like our page on Facebook then select the game tab to GET STARTED. 28/02/2013 By Daniel Mason www.JaySoftware.co.uk