Cloud Computing
How to reduce cost &
Shorten time to Market
Bernard Delmez
Insight Program Director
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remain at the sole discretion of Oracle.
Agenda
Oracle & The Cloud for Sogeti
 Introducing the Cloud
 Business Perspectives
 Definition and Taxonomy
 Oracle Components that help shape the Cloud
 How can we contribute
 Questions and Answers
Everyone Is Talking About Cloud: the press…
… and the analysts
Source: Gartner Top End User Predictions for 2010: Coping with the New Balance of Power, Forrester: CFO Summit
Cloud Is at the Peak of the Hype Curve
Source: Gartner "Hype Cycle for Cloud Computing, 2009" Research Note G00168780
Agenda
Oracle & The Cloud for Sogeti
 Introducing the Cloud
 Business Perspectives
 Definition and Taxonomy
 Oracle Components that help shape the Cloud
 How can we contribute
 Questions and Answers
44% of Large Enterprises Are Interested In
Building An Internal Cloud
Source: Cloud Computing, Compute-As-A-Service: Interest And Adoption By Company Size, Forrester Research, Inc., February 27, 2009
Why Are Enterprises Interested in Cloud?
What Are the Challenges Enterprises Face?
Benefits
Challenges/Issues
Speed
Security
QoS
Cost
Fit
Source: IDC eXchange, "IT Cloud Services User Survey, pt. 2: Top Benefits & Challenges," (http://blogs.idc.com/ie/?p=210), October 2, 2008
Situation at a F50 Financial Services Firm
PaaS: Scope for Bigger Impact
Impact of Virtualization (IaaS)
Economics: Part 1
Impact of Platform-as-a-Service (PaaS)
Economics: Part 2
Situation at a F50 Financial Services Firm
IaaS: Impact on Hardware/Energy/Space
(CAPEX)
Impact on power consumption
Impact on physical server growth
Impact on Load vs Server Utilization
6,000
3,000
2,500
2,000
Servers
Power Consumption (kW)
4,000
2,000
1,500
1,000
500
Physical Servers
2009
2010
2011
2012
2013
Virtual Servers
Year
Year
2009
2010
2011
2012
2013
Total servers w/o Platform
Total servers with Platform
 2,800 of 5000 servers deployed globally suitable for
virtualization
 Expected consolidation ratio for virtual hosts is 1:15
(physical/virtual) at 80% adoption by 2013
 Virtualization prevents 44% increase of power consumption in
four years, while doubling the capacity
 5X improvement in server utilization over 4 years
Situation at a F50 Financial Services Firm
PaaS: Impact on Design-Build-Run Costs (OPEX)
70%
BFD
60%
10%
8%
BFD
AL
30%
IID
custom
100%
63%
80%
IID
30%
on PaaS
 Savings on One time Costs
– Business Functionality Development (BFD)
6%
69%
10%
100%
IL
1&2
55%
66%
100% IL
custom
on PaaS
10%
65%
 Savings on Recurring Costs
Savings: Reuse of common framework &
components provided by PaaS

Residual Costs: Business func. development
Infrastructure Integration & Deployment (IID)

Savings: Reuse PaaS, pre-built infrastructure
integration, running servers

Residual Costs: Infrastructure extension &
configuration, PaaS consultants

–
AL
30% Reduction in Design-Build Costs
35% Reduction in Running Costs
– Maintenance Costs at Application Level (AL)

–
–
Savings: Reduced prod. problems, periodic review
& decommissioning of apps

Residual Costs: 3rd level support & maintenance
Maintenance Costs at Infrastructure Level (IL)

Savings: Infrastructure lifecycle mgmt does not
involve applications (e.g., DST handling)
1st and 2nd Level Support

Savings: PaaS provides
full 1st & 2nd level support
Agenda
Oracle & The Cloud for Sogeti
 Introducing the Cloud
 Business Perspectives
 Definition and Taxonomy
 Oracle Components that help shape the Cloud
 How can we contribute
 Questions and Answers
Everyone is Talking About Clouds...
Software as a Service
Platform as a Service
Storage as a Service
Grid Computing
Database as a Service
Virtualization
Utility Computing
Application Hosting
Infrastructure as a Service
Each of them can be compared to real clouds : Nimbus, Strato-Cumulus, Cirrus
etc...all have a function that impacts the world in terms of weather, ecosystems,
human interactions, richness/poverty, etc...
We should also consider that all those IT Clouds have also
differentiated functions !
Question :
Next to Software, Hardware, Middleware …do we have now Vapor/Steamware ? ;-)
Agenda
Oracle & The Cloud for Sogeti
 Introducing the Cloud
 Business Perspectives
 Definition and Taxonomy
 Oracle Components that help shape the Cloud
 How can we contribute
 Questions and Answers
Oracle Cloud Computing Strategy
Our objectives:
• Ensure that cloud computing is fully enterprise grade
• Support both public and private cloud computing – give customers choice
Public Clouds
SaaS
PaaS
IaaS
Private Cloud
I
N
T
E
R
N
E
T
I
N
T
R
A
N
E
T
SaaS
PaaS
IaaS
Users
Offer Applications deployed
in private shared services
environment or via public
SaaS
Offer Technology to build
private clouds or run in
public clouds
Oracle Cloud Computing Strategy
Oracle Applications
Oracle Applications
On Demand
Public Clouds
SaaS
PaaS
IaaS
Private Cloud
I
N
T
E
R
N
E
T
I
N
T
R
A
N
E
T
SaaS
PaaS
IaaS
Users
Oracle Technology
in public clouds
Oracle Private PaaS
Oracle Cloud Platform - Management
Third Party
Applications
Oracle Applications
ISV
Applications
Platform as a Service
Cloud Management
Shared Services
Oracle Enterprise Manager
Integration:
SOA Suite
Process Mgmt:
BPM Suite
Security:
Identity Mgmt
User Interaction:
WebCenter
Application Grid: WebLogic Server, Coherence, Tuxedo, JRockit
Database Grid: Oracle Database, RAC, ASM, Partitioning,
IMDB Cache, Active Data Guard, Database Security
Infrastructure as a Service
Oracle
Operating
Solaris
Systems: Oracle Enterprise
Oracle Enterprise
Linux Linux
Oracle VM for SPARC (LDom)
Solaris Containers
Oracle VM for x86
Servers
Storage
Configuration Mgmt
Lifecycle Management
Application Performance
Management
Application Quality
Management
Ops Center
Physical and Virtual
Systems Management
Oracle JRockit Virtual Edition
Simplified Java Infrastructure
 Runs natively on hypervisor
 More efficient use of
hardware resources
 Higher density
 Better performance
 Reduced Operational Cost
 Simpler patching
 Improved Security
 Custom Java Appliances
 Building blocks for larger
assemblies
 Simple deployment
Optimized Java
Execution Stack
(JRockit Virtual Edition)
Application
JRockit Virtual Edition
Oracle VM
Bare Metal Hardware
Oracle in Public Clouds
• Oracle Database, Fusion
Middleware & Enterprise Manager
supported on EC2
• Amazon Machine Images (AMIs)
• Oracle Database Secure Backup to
S3
• Self-service Public PaaS based on
Oracle VM, Oracle Enterprise Linux,
Oracle Database RAC,
Oracle WebLogic Server
Agenda
Oracle & The Cloud for Sogeti
 Introducing the Cloud
 Business Perspectives
 Definition and Taxonomy
 Oracle Components that help shape the Cloud
 How can we contribute
 Questions and Answers
B
U
ENTERPRISE PRIVATE CLOUD – DISCOVERY MAP
S
I
N
E
S
S
Agility
K
G
O
A
L
S
Growth
E
Y
B
U
S
I
Business and IT Alignment
C
O
Innovation
N
E
S
S
R
E
Q
U
I
Business Process Efficiency
N
S
E
Q
U
E
IT cannot keep up with
the needs or pace of
the business
N
T
I
R
A
C
T
I
C
A
L
M
E
N
T
S
Cost Management
A
L
P
A
I
N
S
Application and
platform redundancy
exponentially
increases TCO
Inefficient IT operating
model
T
E
P
A
I
N
S
Some business-critical
systems slow to a
crawl at quarter and
year end
Provisioning
infrastructure for new
applications takes
months
Servers hosting
business applications
run idle most of the
time
Multiple dedicated IT
organizations
Multiple applications
performing similar
business functions
Each new COTS or
home-grown app
requires dedicated
infrastructure
Unplanned system
outages take days to
address due to
overburdened IT staff
IT cannot identify
systems impacted by
regulations making
audits impossible
Too many vendor
products across the
stack to track and
manage
IT staff cannot keep up
with training required
to support multiple
vendors
Developers “re-invent
the wheel” with each
new software project
Data center
overpopulated with
infrastructure inherited
from M&A
No IT expertise
available to support
emerging services,
technology, or
applications
LOBs forced to
outsource or offshore
IT services to
compensate IT
deficiencies
Infrastructure and
applications from M&A
take months to
integrate and bring
online
Too many manual IT
processes
Non-existent enterprise
level visibility to IT
operations
Proliferation of data and
applications
unmanageable and
introduces security risk
IT cannot meet service
level objectives
defined by the
business
IT has no idea “who is
using what”
Annual IT budget
decreases while
workload increases
Niche business apps
required by the
business necessitate
dedicated IT staff
Legacy systems force
outdated versions of
applications and
databases to be
supported
One business process
enabled by numerous
applications means
lengthy and costly
audits
Sogeti Cloud: Remote Testing
- Create a service (in the Cloud) that analyses the end-to-end performances at
a customer site (ORUI in the Cloud)
- Implement the Solution in 2 steps:
- Probes at the customer sites
- Probes send the data to the Cloud
- Sogeti sends the result back to the customer
Expect more services to come in the coming months, based on customer
requirements.
Agenda
Oracle & The Cloud for Sogeti
 Introducing the Cloud
 Business Perspectives
 Definition and Taxonomy
 Oracle Components that help shape the Cloud
 How can we contribute
 Questions and Answers