BUSINESS BUILDING CRITICAL ACTIVITIES BUSINESS MESSAGE BUSINESS TOOLS How to incorporate into your business Beauty and hair care is a $160 billion industry worldwide. Beauty customers are loyal and share what works for them with other consumers—an attribute that is especially beneficial given Melaleuca’s business plan. Melaleuca customers who purchase Sei Bella® products have an average order size that is 23% larger than those who don’t. Incorporate the strategies in this article and watch your Sei Bella business blossom. NOVEMBER 2012 | MELALEUCA.COM 51 BUSINESS BUILDING CRITICAL ACTIVITIES BUSINESS MESSAGE BUSINESS TOOLS A Few Simple Strategies Whether you’re a beauty maven or a novice, successfully incorporating Sei Bella® into your business requires two strategic phases. First, arm yourself with all the information you need to feel confident and prepared. Then introduce others to Sei Bella in ways that feel natural and appropriate. Your customers will be eager to learn about exclusive products that perform better and cost less than high-end department store brands. In the end, everyone wins. STRATEGIC PHASE ONE: Equip Yourself with Information 1 BE YOUR OWN Best Customer You want your customers to fall in love with Sei Bella. That means you should too. Your personal experience with products will not only increase your confidence and knowledge of Sei Bella, it just may be your best way to make a connection. Even if you aren’t a makeup user, everyone can benefit from proper hair and skin care. Introduce the fundamental Sei Bella products into your routine like the Sei Bella Hair Care Necessities Set, the Necessities Skin Care Set, or some Lip Gloss. Make sure you’re not just talking the talk. Walk the walk and discover the benefits of becoming a Sei Bella customer yourself. TALKING POINTS Why customers will love Sei Bella 52 NOVEMBER 2012 | MELALEUCA.COM 2 GET READY TO Answer Questions There’s nothing quite as unnerving as being asked a question you can’t answer. If you aren’t a frequent beauty product user, this might be one of your biggest worries. Take a deep breath. You don’t have to know everything about Sei Bella to satisfy your customers. Just know where to find the answers. Within the pages of the Sei Bella catalog, you’ll find details about each product and helpful quizzes and worksheets. Go online to Melaleuca.com/SeiBella for video tutorials—like how to create a smoky eye—or application tips and so much more. Every Sei Bella Luxury Hair Care product gives you four benefits in every bottle. It outperformed Pureology®* in clinical trials. 3 EXPOSE YOURSELF TO Beauty Topics While it’s not necessary for you to become a beauty expert, you’ll certainly feel more confident with a little knowledge. Pay attention to television commercials for beauty products, read through a fashion magazine or browse a beauty blog. Talk to people who use products you don’t. In no time at all, you’ll learn that sulfate-free shampoo is important to women who color their hair, molded-brushes are all the rage for mascaras and peptides are the ultimate age-defying ingredient. And since Sei Bella offers all these things, you’ll know how to talk to your audience. Sei Bella Luxury Creme outperformed $410 La Prairie®* Skin Caviar Luxe Cream in clinical studies in five critical aging areas. 1 STRATEGIC PHASE TWO: Share with Confidence 1 2 3 4 Thirty-eight foundations in four different formulas guarantee you’ll find your perfect match. *P roduct names are trademarks of their respective owners. HAND OUT Sei Bella Catalogs No customer should be without the Sei Bella catalog. It has won awards for its beautiful design and usability, and it truly brings the Sei Bella world to life. Besides showcasing all Sei Bella products, it offers a wealth of information to shoppers. Getting the catalog in your customers’ hands and introducing them to all Sei Bella has to offer is the first critical step in piquing your customers’ interest. 3 BRING SEI BELLA To An Event Take advantage of every formal business event to showcase Sei Bella. During every Delivering Wellness presentation, every Fast Track call and every product training event, talk about Sei Bella. Thanks to seasonal StyleSetters™ there is always something new and noteworthy. When you give Sei Bella repeated attention, others will take note and do the same. Cutting-edge tetrapeptide technology featured in skin care products effectively minimizes the appearance of fine lines and wrinkles. 2 BE READY FOR Casual Opportunities Sharing Sei Bella in a casual setting doesn’t need to be forced. Wait for natural opportunities to present themselves. At some point, your mother may complain about wrinkles or your coworker will compliment your lip color. These unplanned moments make excellent opportunities to casually introduce people to Sei Bella. Sharing your Sei Bella secrets during those moments will be more genuine and you’ll feel more confident. 4 HOST A Sei Bella Night Shine a spotlight on Sei Bella and host a Sei Bella Night. Invite women who are interested in highly effective and affordable skin care solutions, hair care and color cosmetics—basically everyone! Create a display table where women can see, touch and smell the products. Use the catalog like a script. Take quizzes to see what colors and skin care options work best for each woman. Read about basic Sei Bella products like the Necessities Skin Care and Hair Care products and Sei Bella foundations. Go through the skin concern checklist. Find a step-by-step guide for hosting a Sei Bella night at Melaleuca.com/SeiBella. A full line of color cosmetics in nourishing formulas helps you create a classic, compelling look.
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