BUSINESS BUILDING
CRITICAL ACTIVITIES
BUSINESS MESSAGE
BUSINESS TOOLS
How to incorporate
into your business
Beauty and hair care is
a $160 billion industry
worldwide. Beauty
customers are loyal and
share what works for them
with other consumers—an
attribute that is especially
beneficial given Melaleuca’s
business plan. Melaleuca
customers who purchase
Sei Bella® products have
an average order size that
is 23% larger than those
who don’t. Incorporate the
strategies in this article
and watch your Sei Bella
business blossom.
NOVEMBER 2012 | MELALEUCA.COM
51
BUSINESS BUILDING
CRITICAL ACTIVITIES
BUSINESS MESSAGE
BUSINESS TOOLS
A Few Simple Strategies
Whether you’re a beauty maven or a novice, successfully incorporating Sei Bella® into your business
requires two strategic phases. First, arm yourself with all the information you need to feel confident
and prepared. Then introduce others to Sei Bella in ways that feel natural and appropriate. Your
customers will be eager to learn about exclusive products that perform better and cost less than
high-end department store brands. In the end, everyone wins.
STRATEGIC PHASE ONE: Equip Yourself with Information
1
BE YOUR OWN
Best Customer
You want your customers
to fall in love with Sei Bella.
That means you should too.
Your personal experience
with products will not only
increase your confidence
and knowledge of Sei Bella,
it just may be your best way
to make a connection. Even
if you aren’t a makeup user,
everyone can benefit from
proper hair and skin care.
Introduce the fundamental
Sei Bella products into your
routine like the Sei Bella Hair
Care Necessities Set, the
Necessities Skin Care Set, or
some Lip Gloss. Make sure
you’re not just talking the talk.
Walk the walk and discover
the benefits of becoming a Sei
Bella customer yourself.
TALKING POINTS
Why customers
will love Sei Bella
52
NOVEMBER 2012 | MELALEUCA.COM
2
GET READY TO
Answer Questions
There’s nothing quite as
unnerving as being asked a
question you can’t answer. If you
aren’t a frequent beauty product
user, this might be one of your
biggest worries. Take a deep breath.
You don’t have to know everything
about Sei Bella to satisfy your
customers. Just know where to
find the answers. Within the pages
of the Sei Bella catalog, you’ll find
details about each product and
helpful quizzes and worksheets. Go
online to Melaleuca.com/SeiBella
for video tutorials—like how to
create a smoky eye—or application
tips and so much more.
Every Sei Bella Luxury Hair
Care product gives you four
benefits in every bottle. It
outperformed Pureology®*
in clinical trials.
3
EXPOSE YOURSELF TO
Beauty Topics
While it’s not
necessary for
you to become
a beauty expert,
you’ll certainly
feel more
confident with a
little knowledge.
Pay attention to television
commercials for beauty products,
read through a fashion magazine
or browse a beauty blog. Talk to
people who use products you don’t.
In no time at all, you’ll learn that
sulfate-free shampoo is important
to women who color their hair,
molded-brushes are all the rage
for mascaras and peptides are the
ultimate age-defying ingredient.
And since Sei Bella offers all these
things, you’ll know how to talk to
your audience.
Sei Bella Luxury Creme
outperformed $410 La
Prairie®* Skin Caviar Luxe
Cream in clinical studies
in five critical aging areas.
1
STRATEGIC PHASE TWO: Share with Confidence
1
2
3
4
Thirty-eight foundations
in four different formulas
guarantee you’ll find your
perfect match.
*P
roduct names are trademarks of their respective owners.
HAND OUT
Sei Bella Catalogs
No customer should be without the
Sei Bella catalog. It has won awards
for its beautiful design and usability,
and it truly brings the Sei Bella world
to life. Besides showcasing all Sei
Bella products, it offers a wealth of
information to shoppers. Getting the
catalog in your customers’ hands
and introducing them to all Sei Bella
has to offer is the first critical step in
piquing your customers’ interest.
3
BRING SEI BELLA
To An Event
Take advantage of every formal
business event to showcase Sei Bella.
During every Delivering Wellness
presentation, every Fast Track call
and every product training event,
talk about Sei Bella. Thanks to
seasonal StyleSetters™ there is always
something new and noteworthy. When
you give Sei Bella repeated attention,
others will take note and do the same.
Cutting-edge tetrapeptide
technology featured in skin
care products effectively
minimizes the appearance of
fine lines and wrinkles.
2
BE READY FOR
Casual Opportunities
Sharing Sei Bella in a casual setting
doesn’t need to be forced. Wait for
natural opportunities to present
themselves. At some point, your mother
may complain about wrinkles or your
coworker will compliment your lip color.
These unplanned moments make excellent
opportunities to casually introduce people
to Sei Bella. Sharing your Sei Bella secrets
during those moments will be more
genuine and you’ll feel more confident.
4
HOST A
Sei Bella Night
Shine a spotlight on Sei Bella and
host a Sei Bella Night. Invite women
who are interested in highly effective
and affordable skin care solutions, hair
care and color cosmetics—basically
everyone! Create a display table where
women can see, touch and smell the
products. Use the catalog like a script.
Take quizzes to see what colors and skin
care options work best for each woman.
Read about basic Sei Bella products like
the Necessities Skin Care and Hair Care
products and Sei Bella foundations.
Go through the skin concern checklist.
Find a step-by-step guide for hosting a
Sei Bella night at Melaleuca.com/SeiBella.
A full line of color
cosmetics in nourishing
formulas helps you create
a classic, compelling look.