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2011
Leap! Launching a Technology Product
April 21, 2011
@ Swissotel Le Concorde, Bangkok
Program
Time
8.30 – 9.00
9.00 – 10.20
Speakers
Registration
Session 1: Understanding S-curve of
Marketing Technology Products
S-curve is a well known project management
tool. It can be used as an indicator for many
applications related to project management such as:
target, baseline, cost, and time. In this session,
participants will learn about how the S-curve works
for marketing technology products.
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Dr. Edward Rubesch
Director of International MBA Program (IMBA)
Thammasat Business School
As an entrepreneur himself, his area of interest includes
marketing and technopreneur.
Working at NSTDA fulfills his passion on overcoming the
challenge of encouraging commercializable innovation.
Experience in technology licensing at NSTDA complements
his academic mission as a full-time lecturer and the Director
of the International MBA (IMBA) Program at the Thammasat
Business School.
10.20 – 10.35
Refreshment
10.35 – 12.00
Session 2: Strategic corporate plan:
launching a technology product
12.00 – 13.00
Lunch
13.00 – 14.45
Session 3: Panel discussion: SMEs
Success Stories
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Mr. Paijit Sangchai
Founder and CEO of Flexoresearch Group Co.
Come to hear success stories of the
technology based business. The panel consists of two
experienced
entrepreneurs
who
found
the
environmental related technology based business
that would change your lifestyle. The panelists will
share their experience that you cannot miss!
A scientist, who turns to be technopreneur by his curiosity
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Mr. Watson Ariyaphuttarat
Founder & Industry Pioneer
Chief Industrial Ecologist
Hi-Grimm Environmental and Research, Co., Ltd.
Collaborating with National Center for Genetic Engineering
14.45 – 15.00
Refreshment
15.00 – 16.30
Session 4: What other legal aspects
should you need to concern for your
company?
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Join us to hear and explore a real practice
about product liability. In this session, participants
will learn about the fundamental principle of product
liability from a legal aspect. You will also learn what
should be aware of. Selected case litigation will be
illustrated.
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16.30 – 17.00
Intellectual
Clinic
Property
and passion on environment reservation, takes on hard-torecycle laminated paper that later transformed to recycled
paper and clean plastic.
Named one of 31 "Technology Pioneers" by the World
Economic Forum
Named one of "10 start-ups that will change your life" by
Time Magazines
and Biotechnology (BIOTEC) of NSTDA on development of
environmental friendly bioremediation agent product,
KEEEN, using microorganisms to eliminate hydrocarbons,
fat, oil, grease and organic substances from wastewater, oil
spill, etc.
Positive responses from industry lead to expectable soaring
sales of KEEEN.
Mr. Chaiporn Supvoranid
Partner
Dispute Resolution and Labour &
Employment Practice Groups
Baker & McKenzie, Bangkok, Thailand
Long term experiences on various aspects of product
liability, as well as labour and general commercial law
Scope of clients includes multinational telecommunications
groups, international manufacturers and domestic
companies.
Management NSTDA Technology Licensing Office
How To: Launching a Technology Product
May 11, 2011
@ Swissotel Le Concorde, Bangkok
Time
8.30 – 9.00
Morning
Session
2011
Program
Speakers
Registration
How To: Using S-Curve for Your
Technology Products
Don’t you want to know what to concern and
how to prepare before launching your company’s
technology products? A principle of the S-Curve was
provided in our last seminar in April. Now, join us to
learn about how to use the S-Curve in practice.
Hands-on workshop will walk you through the
process of developing your marketing plan before
and after launching your technology products to the
market.
(1!!?"?<X*8"r"B0D sr)
Dr. Edward Rubesch
Director of International MBA Program
(IMBA)
Thammasat Business School
As an entrepreneur himself, his interests include
Marketing and Technopreneur.
at NSTDA fulfils his passion on
overcoming the challenge of encouraging
commercializable innovation.
Coaching IMBA business teams and winning a
number
of
international
business
plan
competitions.
Experience in Technology Licensing at NSTDA
complements his academic mission at Thammasat
Business School.
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Working
10.00 – 10.30
Refreshment
Morning
Session
(cont’)
How To: Using S-Curve for Your
Technology Products (continue)
12.00 – 13.00
Lunch
Afternoon
Session
How To: Launching Your Technology
Products
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Join us to hear and explore a success story of
how to launch the “Hydro-Tech” innovative garment
& apparel products to the market. How innovation
help prosperous his garment & apparel business?
Before starting the interactive workshop, participants
will learn about the impact of S-Curve from our
young dynamic guest speaker who has passion in
improving the textile industry. (1!!?"?<X*8"r"A2?)
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Refreshment
Afternoon
Session
(cont’)
How To: Launching Your Technology
Products
(continue)
A keen observer of consumer needs with personal
interest in innovation utilizes his wit on building his
business. His textile business transforms a simple
product into the consumer-oriented innovative
product.
This risk-taker proves that “risks may cost but will
eventually be well rewarded”.
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Mr. Songpathara Snidvongs
Mind Dojo Co., Ltd.
He is an energetic people developer, consultant and
Winning a number of international business plan
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Intellectual
Clinic
Mr. Wisan Wanasaksrisakul
CEO of Covernant Co. Ltd.
entrepreneur.
14.30 – 15.00
16.30 – 17.00
Property
competitions himself, he has trained and consulted for
both local and international corporations.
His interests are Entrepreneurship, Strategy and
Corporate Social Responsibility.
Management NSTDA Technology Licensing Office
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