A 9 step journey to launching a successful new event Here's our handy guide to the key steps you'll need to take on the journey to launching your brilliant new event. 1 Find your audience Focus on a persona, do your research, size the market. 2 Develop your unique selling proposition Why is your event different, is it relevant to your persona, what are the primary benefits and what is your story? 3 Get your pricing right Think of scarcity, brand positioning, competitor benchmarking, persona budgets and revenue maximisation tactics (to name a few). Set a realistic budget 4 Take your fixed and variable costs, market size and pricing and combine to create a budget for your event. Build out a support network 5 Reach out to your friends & family, existing audience, potential sponsors and industry influencers to begin with. Get your event online with Eventbrite 6 7 8 9 Sign up for free, take a few minutes to add the essential details, customise your page, add engaging media and hit ‘Make Event Live.’ Spread the word with savvy marketing Social media, email, blogging, SEO, partners, PR…there are so many channels you can use to promote your event these days! Use your persona to understand which will work best for you. Get the experience right Onsite branding, plentiful food and drink, smooth registration, photography and those special extras are just a few key things to get right in order to surprise and delight your attendees. Never stop improving Keep in touch with everyone after the event, get their feedback and keep the momentum going by sharing plenty of content on social media to turn your launch event from one success into the start of something truly special! If you’d like more details and tactical advice on how to navigate each of these steps to successfully launching a new event, make sure you get our Complete 9 Step Guide To Successfully Launching A New Event. The Spark Partners