How to Blog to Build
YOUR Business and
Earn Money!
How To Create, Maintain and
Monetize YOUR Business Blog!
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1!
How!to!Blog!to!Build!Business!and!Earn!Money!!!
Blogging'–'everyone'does'it,'it'seems.'Mothers,'business'people,'teens,'musicians,'actors'and'actresses.'
Blogging'is'HOT,'and'it’s'no'wonder'that'many'businesses'are'now'getting'into'blogging.'It’s'a'social'kind'
of'thing,'and'helps'people'feel'connected'with'you.'But'if'you’re'not'blogging'the'RIGHT'WAY,'you’re'
not'doing'your'business'any'favours.''
Many'businesses'use'their'blog'the'same'way'that'they'used'their'webpage.'They'use'it'to'do'direct'
marketing'to'their'potential'clients'OR'to'simply'have'their'“window”'dressing'on'the'internet.'Pretend,'
for'a'moment'that'you’re'walking'down'the'street'in'your'neighbourhood.'If'you'saw'the'exact'same'
window'treatment'EVERY'day'when'you'walked'by'a'store,'regardless'of'the'season,'would'it'inspire'you'
to'enter?'Probably'not,'right?''
If'you'are'using'these'antiquated'ways'to'market'to'your'potential'clients,'it’s'no'wonder'that'no'one'is'
stopping'by'and'talking'about'your'website.'Direct'marketing'is'a'prehistoric'way'to'entice'people'to'do'
business'with'you.'Think'about'it'this'way:''
You'go'to'a'party'and'when'you'meet'someone'for'the'first'time'all'they'do'is'talk'about'themselves.'It’s'
boring,'and'you'walk'away'disgusted'that'this'person'was'so'selfPcentred.'You'think'that'they’re'
insensitive'and'don’t'care'about'you.'That’s'exactly'what'direct'marketing'is'like.'It’s'all'directed'at'your'
potential'customer.'It’s'all'about'you.'And,'sorry'to'be'the'bearer'of'bad'news,'but'that'type'of'
marketing'is'BORING.'And'it’s'extinct.'Or'it'should'be,'especially'online.'Online,'the'biggest'trend'is'
inbound'marketing.'
Inbound!marketing!
Inbound'marketing'is'simply'turning'the'focus'of'your'marketing'around'from'being'about'you'to'being'
about'the'people'you'want'to'sell'to.'Think'about'that'for'a'minute.'Instead'of'looking'at'your'business'
as'to'what'you'can'SELL'to'people,'ask'yourself'“What'would'people'who'need'my'products'and'services'
want'to'know?”''
This'type'of'marketing'takes'a'shift'from'using'direct'sales'(here'is'my'product'and'you'need'it'
because…)'to'providing'solutions'for'your'“ideal'customer’s”'problems.'Some'might'liken'it'to'using'the'
principles'of'the'Laws'of'Attraction'to'draw'people'to'your'site.'What'it'ultimately'comes'down'to,'
though'is'finding'out'what'your'ideal'customer'wants'to'know'so'that'you'can'attract'them'to'you.''
Playing!pretend!
Not'sure'who'your'ideal'customer'is?'Take'the'time'to'identify'them.'Imagine'their'gender,'their'
education'level,'how'much'disposable'income'they'have,'what'hobbies'they'have,'what'habits'they'
might'have,'the'type'of'car'they'drive.'Are'there'any'other'things'that'differentiate'them'from'your'next'
door'neighbour?'Do'they'do'sport'hunting?'Are'they'avid'white'water'enthusiasts?'While'this'sounds'a'
bit'ridiculous'as'an'exercise,'the'better'you'can'visualize'your'ideal'customer,'the'better'you'will'be'able'
to'ask'yourself'what'problems'they'have'and'what'you'can'specifically'do'to'help'them.''
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2!
Pretend'for'a'moment'that'you'are'your'ideal'customer.'What'problem'do'you'have?'You'might'have'
more'than'one'problem.'Rather'than'just'thinking'about'those'problems,'take'the'time'to'write'down'a'
number'of'different'questions'or'problems'that'your'ideal'customer'has'on'another'piece'of'paper.'
Now'that'you'know'what'your'ideal'customer’s'problems'are,'you'need'to'take'the'time'to'identify'
what'solutions'your'business'provides'to'solve'those'problems'for'that'ideal'customer.'Can'you'patch'
their'white'water'canoe?'Can'you'rate'local'and'international'rivers'based'upon'their'class?'Can'you'
provide'them'with'instruction'on'how'to'kayak'in'white'water,'on'rivers,'lakes'or'on'the'ocean?''
If'you’re'not'sure'what'sorts'of'problems'your'clients'might'have,'take'the'time'to'listen'to'their'
questions.'If'you'have'a'brick'and'mortar'store,'you'respond'to'all'sorts'of'questions'every'day'about'
your'products'and'services.'By'taking'the'time'to'write'down'every'question'that'your'customers'ask'
you'about'your'products'and'services'over'a'period'of'a'week,'you'will'likely'discover'what'types'of'
questions'your'clients'ask.''
Your'clients'might'ask'for'your'hours'of'business,'the'kinds'of'products'you'carry,'or'the'services'you'
offer.'They'may'ask'questions'such'as'“which'one'of'these'products'is'best'for'this'application?”'As'you'
look'through'your'questions,'you'might'notice'something.'Some'of'these'questions'repeat.'These'are'
questions'that'you'can'also'be'answering'online'for'your'clients.''
Your'basic'website'needs'to'have'some'static'information,'such'as'your'hours'of'business,'whether'you'
accept'credit'cards'and'information'about'the'staff.'However,'the'most'important'part'of'your'business'
website'is'something'which'involves'your'current'clients'and'potential'clients.'It’s'your'blog.''
Your!Blog!
A'blog,'unlike'your'basic'website,'is'not'just'a'place'for'you'to'talk'about'the'new'products'that'you'just'
received.'It’s'not'about'you'at'all.'It’s'about'your'potential'customers.'It’s'about'their'problems'and'
about'you'offering'solutions'to'their'problems.'Your'blog'doesn’t'only'reach'YOUR'present'customers;'
your'blog'also'has'the'potential'to'reach'people'who'don’t'even'know'you'exist'(yet).''
We’re'going'to'go'back'to'that'person'who'has'a'problem'that'we'talked'about'a'moment'ago.'Instead'
of'being'in'your'store,'they’re'at'home'or'sitting'in'a'café'when'they'realize'that'they'have'a'problem.'
Pretend'for'a'moment'that'they'have'never'heard'of'you'or'your'business'before.'So'they'take'a'
moment'and,'using'their'search'engine,'ask'a'question'“How'do'I…”''
Their'question'might'be'“How'do'I'change'the'tires'on'my'car?”'It'could'be'“How'do'I'convert'a'doc'file'
to'epub?”'It'might'be'“What'kind'of'dog'food'is'best'for'my'shitzPhu?”'It'could'be'any'question'at'all.''
If'your'business'has'a'blog'which'answers'the'question'that'this'person'is'asking,'it'might'(if'you'have'
strong'SEO'and'traffic)'bring'you'to'the'first'page'of'their'search'engine.'And,'this'could'mean'that'they'
would'see'your'response,'click'on'the'link'and'read'your'answer.'That'sounds'a'bit'chancy,'doesn’t'it?'
The'thing'is,'it'really'isn’t.''
The'fact'of'the'matter'is'that,'if'you'are'NOT'blogging'about'your'products'or'services,'and'solving'
problems'for'your'potential'clients,'they'will'NOT'find'you.''Not'even'in'your'own'neighbourhood'or'
city.''Why?'It’s'simple.'''
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3!
It'used'to'be'that'most'businesses'counted'on'wordPof'mouth'referrals'to'get'new'business'and'new'
customers.'While'some'consumers'share'their'good'experiences'with'a'product'or'service'with'their'
friends'(remember'those'Breck'commercials'from'the'70’s'and'80’s?)'that'isn’t'necessarily'the'case'
anymore.'Now,'most'consumers'search'out'information'before'they'buy'and'make'educated'decisions'
about'the'products'and'services'that'they'get.''They'do'not'simply'go'for'a'drive'and'show'up'at'your'
door'because'you'happen'to'be'there.'You'can’t'depend'on'drivePby'(or'walkPby)'traffic'to'get'people'in'
your'store'(virtual'or'otherwise).'''
A!lesson!from!the!Occupy!movement!
One'big'lesson'that'every'business'can'take'from'the'Occupy'movement'is'that'people'have'come'to'
distrust'businesses'and'corporations'to'have'their'best'interests'at'heart.'Back'in'the'50’s'we'had'tons'
of'small'family'businesses'and'even'the'big'corporations'seemed'to'have'a'“heart”'and'care'about'their'
employees.'Notice'I'said'they'“seemed'to”.''Nowadays,'people'don’t'trust'businesses'to'care'about'
them.'They'see'businesses'as'being'greedy,'and'selfPserving.'They'don’t'want'to'buy'from'strangers'or'
businesses;'they'want'to'buy'solutions'to'their'problems'from'people'they'know'and'who'care'about'
them'and'their'problems.''
If'you'are'not'solving'a'problem'for'someone,'you'ARE'their'problem.'You'are'something'that'they'have'
to'deal'with'that'isn’t'making'their'life'better.'The'more'people'you'can'solve'problems'for,'the'more'
that'you'can'gain'not'just'now,'but'in'the'long'run.'''
So'your'blog'is'about'your'readers'and'solving'a'problem'for'them.'But'the'thing'is,'you'can’t'just'write'
to'solve'a'problem.!You'also'have'to'use'principles'called'SEO!to'help'your'blog'page'do'more'than'sit'
somewhere'on'page'43'of'the'search'engines.''
Remember,'we'said'that'you'want'your'blog'page'to'be'on'the'FIRST'page'of'the'search'engine'when'
someone'is'looking'for'answers'to'their'questions.'Why?'It’s'very'simple,'really.''It’s'because'more'than'
50%'of'all'people'searching'for'information'on'the'internet'NEVER'go'past'the'first'page,'and'80%'don’t'
go'past'the'third'page.'So'if'you’re'not'on'that'first'page'(after'the'advertised'links'and'pages)'then'you'
probably'won’t'get'seen'at'all.''
Next'you'need'to'learn'how'to'write'using'SEO'principles.'SEO'stands'for'Search'Engine'Optimization.'
And'if'you'are'blogging'the'“right'way”'you'can'improve'your'ranking'on'the'search'engines'and'how'
easy'it'is'for'people'to'find'you'and'your'business.''
How!to!write!using!SEO!principles!
Search'engines'search'out'information'on'the'internet'in'several'ways.'The'first'is'by'keyword'and'the'
second'is'by'traffic…'there'are'other'ways'that'search'engines'go'looking'for'information'but'those'two'
–'keyword'and'traffic'are'the'BIGGEST'reasons'why'you'could'make'it'to'the'first'page'of'the'search'
engines'with'your'blog.''
But'how'do'you'write'effectively'with'keywords?'Keywords'are'essentially'just'words'or'strings'of'words'
which'you'are'hoping'that'someone'else'wants'to'find'a'solution'to.'They'can'be'about'anything'at'all:''
training'your'cat,'changing'your'tire'on'your'car'or'reupholstering'your'favourite'chair.'''
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4!
The'problem'with'keywords'is'that'many'people'use'keywords'inappropriately'in'an'article'or'blog'post.'
Here'are'three'rules'of'thumb'when'it'comes'to'using'keywords:''
1) Never'use'your'keywords'or'keyword'phrases'more'than'3'times'in'an'article'or'blog'post.''You'
can'use'it'once'in'the'title,'once'in'the'first'sentence'of'the'first'paragraph,'and'once'in'the'last'
sentence'in'the'final'paragraph.'No'more'or'you’ll'sound'like'you’re'haemorrhaging'keywords.''
2) Use'a'variety'of'keyword'phrases'to'be'able'to'capture'different'phrases'being'typed'in'the'
search'engines.'So'rather'than'just'using'“training'cats”'you'might'use'“litter'training'cats,”'“cat'
training'methods,”'“herding'cats,”'and'other'such'phrases'so'that'you'don’t'use'the'exact'same'
phrase'in'your'post.''
3) Intentionally'use'common'misspellings'to'capture'what'people'might'type'in'by'mistake.'I'know'
that'writers'would'probably'have'a'conniption'simply'thinking'about'intentionally'misspelling'a'
word,'however,'if'a'word'is'often'spelled'incorrectly'simply'having'it'spelled'that'way'on'your'
blog'can'actually'drive'a'little'more'traffic'to'it.'The'trick'to'this'is'to'use'it'in'your'meta'
keywords'rather'than'directly'on'your'page.''
4) Use'organic'keywords.'No,'that'doesn’t'mean'that'the'keywords'were'grown'organically'or'in'a'
pile'of'manure.'It'means'that'the'keywords'“sound'natural”'in'their'context.'Let’s'face'it,'lots'of'
article'sites'and'blogs'sound'like'they'were'written'by'some'foreigner'trying'to'write'your'native'
language.'The'phrases'are'all'jumbled'and'don’t'make'sense.'To'make'sure'that'your'blog'gets'
placed'higher'on'the'SEO'ranking,'make'sure'that'every'sentence'makes'sense.'If'you'have'to'
read'a'sentence'twice,'chances'are'your'reader'will'have'to'as'well.'Make'sure'your'key'word'or'
key'word'phrase'is'easy'to'understand'and'sounds'like'you'speak.''
5) Use'longPstring'keywords.'LongPstring'keywords'are'keywords'that'are'joined'together'in'a'
phrase.'People'don’t'just'search'for'one'word,'they'mostly'search'for'the'answer'to'a'question.'
So'ask'the'question'first,'and'then'provide'the'answer.''
The'Google'Keyword'tool'is'my'secret'weapon'when'it'comes'to'blogging.'Before'I'even'start'writing'my'
blog'post'or'article,'I'go'to'the'Google'Keyword'tool'and'try'inputting'combinations'of'my'keywords.'In'
this'way'I'can'see'whether'anyone'is'asking'questions'about'my'subject'at'this'time.'This'is'the'EXTRA'
dimension'that'many'businesses'never'check'out'while'they’re'blogging'or'writing'articles.''
If'you’ve'never'used'this'tool'before,'I’m'going'to'give'you'some'simple'directions'on'how'to'get'
it.'Open'up'your'browser'window'and'select'your'search'engine.'Now'search'for'“Google'
Keyword'Tool.”'It'should'come'up'top'of'the'list,'with'a'link'to'connect'to'it.'You'will'be'asked'to'
log'in'and'then'you'can'get'right'to'work.'
Many'businesses'aren’t'making'sure'that'their'blog'meets'the'needs'of'people'RIGHT'NOW.'By'using'the'
Google'Keyword'tool,'I'find'out'right'away'if'anyone'is'looking'for'the'keyword'or'the'keyword,'or'
keyword''phrase'(long'string'keywords)'that'I'am'putting'together.'The'nice'thing'about'the'Google'
keyword'tool'is'not'only'will'it'tell'me'IF'anyone'is'looking'for'those'keywords,'it'will'also'tell'me'HOW'
MANY'searches'have'been'done'for'that'keyword'phrase,'and'HOW'MUCH'competition'there'is'for'
those'searchers.''
You'might'think'that'it’s'a'good'idea'to'simply'write'blog'posts'about'broad'topics'but'you'would'be'
WRONG.'Sure,'you'could'get'seen'by'more'people,'BUT'you'could'also'end'up'having'people'just'view'
your'page'and'disappear.'You'don’t'want'that.'You'want'visitors'who'come'to'your'site,'read'one'page,'
then'another'and'another'and'then'opt'in'to'your'list'(more'about'this'later).'
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5!
The'more'specific'you'can'be'about'a'problem'that'you'can'solve,'the'more'likely'you'will'be'to'get'seen'
on'the'search'engine'results'page.'Just'try'this'out'for'a'second'on'Google'Keyword'tool:'type'in'the'
search'term:'blogging.''
You’ll'notice'that'there'are'1,000,000'global'monthly'searches'with'the'keyword'“blogging”'in'it.'There'
are'also'49,500'local'monthly'searches'for'the'term'“blogging.”'Unfortunately,'those'searches'are'for'
everything'from'people'who'just'want'blogging'lessons'or'tips'about'blogging.'They'aren’t'specifically'
targeted'to'people'who'are'wanting'to'blog'for'business'purposes.''
'
Key'in'“how'to'blog'for'business”'and'notice'your'results.'There'are'450,000'global'searches'for'this'
keyword'phrase'and'22,200'local'monthly'searches'for'this'phrase.'But'this'is'still'painting'with'a'really'
big'brush.'You'need'to'really'refine'your'phrasing'to'target'your'market.''
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6!
'
Try'this'phrase:'“blogging'for'business”'and'notice'the'difference'in'terms'of'the'number'of'global'
searches'and'local'searches'using'that'phrase.'Globally'that'keyword'phrase'represented'9,900'searches'
per'month'and'390'local'searches.'Now,'this'is'a'lot'closer'to'what'you'want'to'see'in'terms'of'numbers'
when'it'comes'to'your'target'market.'Too'many'people'and'you'get'TONS'of'readership,'but'little'
interaction.'The'good'news'is'that'there'is'LOW'competition'to'use'this'keyword'phrase'right'now.'So'
the'time'is'right'for'you''to'use'this'knowledge,'your'knowledge'of'your'field'of'specialization,'to'benefit'
your'reader'and'to'get'more'readers'to'your'site.''
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7!
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Meta!keywords!
When'you’re'setting'up'your'website'and'your'blog,'one'of'the'sections'for'each'blog'post'includes'
options'for'what'they'call'“meta'keywords.”'These'meta'keywords'are'“hidden”'from'your'reader'–'but'
still'make'connections'with'the'search'engines'that'are'seeking'out'those'keywords'that'you'want'to'
use.'They’re'essentially'hidden'in'the'code,'out'of'the'view'of'your'reader.''
So,'while'you'are'posting'to'your'blog'about'salt'water'aquariums,'rather'than'having'that'phrase'
repeated'forty'times'in'the'body'of'your'blog'post,'what'you'want'to'do'is'to'input'the'meta'keywords'
relating'to'your'topic.'This'might'look'like'this:''
Salt'water'aquariums,keeping'salt'water'aquariums,tips'to'keep'salt'water'aquariums,etc…''
Notice'something:'there'is'NO'space'between'the'comma'and'the'next'word.'Don’t'panic.'It’s'okay.'''
You'can'also'use'these'hidden'keywords'in'other'parts'of'your'blog,'such'as'in'the'filename'of'the'
picture'that'you'upload'for'that'post'or'in'the'listing'of'topics'that'you'cover'in'your'blog.'''
Be!consistent!
Many'businesses'start'a'blog,'but'after'a'short'period'of'time'stop'blogging.'Why?'Well,'it’s'a'lot'of'
effort'they'think.'And'yes,'it'can'be'challenging'to'have'to'spend'time'in'your'chair'and'write'on'a'
regular'basis.'But'it'doesn’t'have'to'be'as'hard'as'you'think'it'is.''
If'you’re'not'that'much'into'writing,'or'you'simply'aren’t'too'certain'that'your'writing'is'the'greatest'
thing'since'sliced'bread,'you'might'want'to'hire'a'writer'to'do'the'writing'for'you.'That'would'leave'
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8!
simply'uploading'your'blog'posts'to'your'blog'on'a'regular'basis,'rather'than'necessarily'writing'it'all'
yourself'(or'if'you'have'a'good'writer'that'you'trust,'you'can'have'them'post'directly'for'you).'
Whether'you'decide'to'write'it'yourself'or'to'have'someone'else'do'the'dirty'work'for'you,'it'is'
imperative'that'you'set!a!blogging!schedule.'The'reason'for'this'is'that,'unless'you'make'a'schedule'for'
your'blogging,'it'simply'WILL'NOT'HAPPEN.'So'set'at'least'one'day'a'week'where'you'will'have'a'new'
post'for'your'blog'and'then'stick'to'that'schedule'no'matter'what.'''
You'might'think'that'blogging'regularly'doesn’t'mean'much'at'all'for'a'business.'But'a'friend'of'mine'is'a'
small'manufacturer'in'Canada'who'also'has'a'business'which'teaches'small'business'owners'how'to'
blog.'One'of'his'workshops'is'“How'to'Create'60'Days'of'Content'in'60'minutes.”'He'shared'an'
interesting'statistic'at'his'latest'workshop:''
“A'business'that'blogs'once'a'week'gets'five!times!as!much!business'as'a'business'that'does'not'blog.”'
Five'times'as'much'traffic/business'than'a'business'that'does'not'blog.'How'much'more'money'do'you'
think'you'could'be'earning'if'you'blogged'at'least'once'a'week?'He'also'shared'another'interesting'fact'
based'on'his'experience.'“The'more'that'your'business'blogs,'the'more'potential'you'have'to'engage'
your'potential'client'in'a'context'of'solving'a'problem'for'them.”'Imagine'how'much'more'business'you'
could'have'by'blogging'twice'or'even'five'days'a'week.'''
Now'you’re'probably'still'wondering'why'the'heck'you'should'bother'blogging'and'solving'problems'for'
people'that'you'probably'will'never'see'coming'through'your'door.'But'the'fact'is'this:'unless'someone'
is'a'major'pricePpoint'shopper,'they'will'purchase'products'from'people'that'they'have'come'to'know'
and'trust'EVEN'if'that'product'or'service'is'more'expensive'than'their'competitors.'That’s'right,'so'
instead'of'having'to'sell'1000'widgets'for'a'buck'a'widget'and'make'50'cents'profit'from'each'sale,'you'
can'sell'100'widgets'for'$100'a'widget'and'$75'profit'per'sale.'That’s'a'lot'easier'than'you'think'if'you'
use'your'sales'funnel.'
Get!social!!
Now'that'you'have'this'blog,'you'may'think'that'you'don’t'have'to'do'anything'else,'right?'WRONG.'
Blogging'is'not'just'another'onePway'street'with'you'presenting'information'and'that’s'that.''It'is'also'a'
way'for'readers'to'contact'you'and'comment'on'what'you’ve'written.'You'need'to'make'your'blog'easy'
to'share'with'others,'which'means'that'your'business'needs'to'have'a'Facebook'page'as'well'as'a'
Twitter'account'and'an'opportunity'for'readers'to'subscribe'to'your'blog.''
People'who'really'like'what'you'have'to'say'might'want'to'do'something'radical.'They'might'want'to'
“subscribe”'to'your'blog.'This'can'be'done'by'attaching'an'RSS!feed'button'to'your'blog'and'takes'only'a'
moment'to'set'it'up.'In'this'way,'people'who'have'found'your'work'to'be'of'particular'use'to'them'can'
keep'track'of'your'blog'and'any'new'blog'posts'you'might'make.'It'keeps'them'in'touch'with'you.'And'
this'makes'them'visit'your'site'over'and'over'again.''
Make'sure'that'your'blog'also'has'buttons'so'that'readers'can'share'your'post'with'others'in'social'
media.'Facebook'and'Twitter'are'common'ways'to'do'this.'However,'if'you’re'using'video'posts'(for'a'
VLOG)'then'having'your'own'YouTube'channel'might'be'the'way'to'go.'Let'people'share'your'VLOGs'
with'others'using'YouTube'…'and'if'you'are'a'professional'and'have'business'contacts'you'might'want'to'
use'LinkedIn'for'your'social'networking'as'well.'
!
9!
One'tool'that'I'have'found'really'useful'with'social'media,'and'to'share'the'fact'that'I’ve'written'
something'in'my'blog,'is'a'site'called'Hootsuite.'There'are'other'sites'similar'to'it'–'what'it'does'is'it'
allows'me'to'manage'my'social'media'information'so'that'I'only'have'to'input'the'times'when'I'want'
something'tweeted'or'sent'to'Facebook'and'then'I'can'sit'back'and'relax.'By'getting'social'you'can'get'a'
lot'more'readers'to'your'blog'which'builds'traffic'to'your'site.''
Getting!that!traffic!up!
Remember'what'I'said'about'search'engines.'They'look'for'particular'things'to'rank'you'higher'on'their'
search.'The'more'traffic'you'can'get'to'your'site,'the'higher'your'ranking'will'be.'At'first,'your'blog'will'
probably'sit'(for'a'long'time)'somewhere'on'page'37'or'even'lower.'But,'as'people'find'the'information'
that'you'provide'of'interest,'as'they'share'it'with'others,'your'blog'will'rise'in'rankings.''
The'exercise'we'did'at'the'beginning'–'imagining'your'ideal'customer'and'their'problems'–'is'a'great'
way'to'get'tons'of'content'for'your'blog.'Anytime'that'you’re'having'difficulty'coming'up'with'another'
idea'for'your'blog,'go'to'your'list'of'questions'and'take'one'off'the'list'that'you'can'tackle'which'is'
current'and'of'interest'to'your'readers.''Remember'to'use'the'Google'Keyword'Tool'to'see'how'many'
people'are'searching'for'a'solution'to'that'problem'right'now'because'they'will'not'act'unless'they'are'in'
pain'or'missing'out'on'something'important'to'them.'Your'blog'needs'to'resolve'their'problem'(pain)'for'
them'to'feel'like'you'care'about'them'and'their'issues.'
For'example,'after'the'Fukushima'Plant'disaster'in'Japan'last'year,'there'were'TONS'of'questions'online'
about'the'safety'of'nuclear'energy,'nuclear'reactors,'and'how'to'know'if'you'were'suffering'from'
nuclear'radiation'poisoning.'Do'you'know'how'many'people'took'advantage'of'that'fear'to'sell'a'
product'or'service?'A'lot!'''
You'can’t'just'count'on'great'content'in'your'blog'to'get'more'people'to'be'able'to'see'your'blog'and'
therefore'your'website'and'your'information.'If'you'want'to'have'more'visitors'to'your'site,'you'need'to'
do'a'couple'of'other'things'to'get'some'more'eyeballs'on'your'webpage.'Remember'I'said'that'search'
engines'also'monitor'the'amount'of'traffic'your'website'has'and'this'helps'build'your'rank'on'the'pages?'
Now'I’m'going'to'share'with'you'some'of'the'other'ways'to'get'more'traffic'to'your'blog.'''
Blog!directories!
First,'you'need'to'list'your'blog'on'blog!directories'relating'to'the'topic'that'you'blog'about.'There'are'
hundreds'of'blog'directories'out'there.'Do'a'bit'of'research'and'find'the'blog'directory'that'most'closely'
matches'what'you'blog'about.'Then'list'your'blog'on'there.'Do'you'blog'about'optometry?'About'eye'
diseases?'About'vision'care?'Use'your'search'engine'to'find'blog'directories'about'your'niche'topics.'
You'get'the'picture!'
Reading,!commenting!on!and!sharing!other!blogs!and!the!ins!and!outs!of!backSlinks!
Once'you’ve'listed'your'blog'on'these'blog'directories,'do'something.'Take'a'look'at'some'of'the'other'
blogs'aimed'at'your'target'market'and'read'through'them.''Yes,'I'said'that'you'need'to'read'someone'
else’s'blog.'Why?'Because'blogging'is'social,'and'you'might'be'surprised'what'you'learn'by'reading'
someone'else’s'blog.''
!
10!
Each'blog'is'based'on'one'person’s'opinion'and'experience.'Your'experience'may'differ'from'someone'
else’s'experience.'But'that'experience'is'valid'nonePthePless.'If'you'find,'while'you’re'reading,'that'the'
other'blogger'has'presented'an'interesting'take'on'a'subject'that'you'blog'about,'sharing'that'blog'post'
with'your'readers'can'be'yet'another'way'to'increase'your'visibility'and'to'share'a'solution'to'a'problem'
they'have.'Your'reader'will'appreciate'that'you’ve'given'them'another'valuable'source'of'information.'
The'only'thing'you'need'to'do'is'to'give'proper'credit'to'the'other'blogger'for'providing'something'of'
value'to'your'reader'(a'backPlink'will'do'it'nicely).''
While'you’re'busy'reading'other'blogs,'don’t'be'afraid'to'comment'appropriately'to'the'content'of'those'
other'blogs,'even'(I'would'say,'especially)'if'you'disagree'with'the'blogger.'Keep'it'respectful'if'you'
disagree,'and'state'your'opinion/experience'with'regards'to'that'particular'issue/problem.'Most'
bloggers'are'happy'to'see'other'bloggers'commenting'on'their'site'and'will'be'okay'with'your'providing'
a'backPlink'to'your'blog'while'you’re'at'it.'These'bloggers'recognize'that'having'a'multitude'of'good'links'
going'to'and'from'their'site'helps'build'their'SEO'ranking,'and'this'is'a'great'way'to'get'your'ranking'
higher'quickly.'Allow'other'bloggers'to'comment'and'link'back'to'their'site'and'vice'versa.''
Article!directories!
All'those'questions'that'you'answered'on'your'blog'are'also'a'great'source'of'content'for'articles'to'
submit'to'article'directories.'Now'you'might'think'that'writing'articles'that'are'simply'rehashing'your'
blog'posts'is'a'bit'redundant,'but'I'have'news'for'you.'Other'companies'are'always'looking'for'great'
content'for'their'sites'and'their'blogs.'By'writing'articles'about'those'same'subjects,'with'a'twist,'and'
posting'them'at'article'directories'with'your'tagline'and'a'link'to'your'blog/website,'you'can'get'many'
more'readers'than'if'you'only'had'your'blog.'Best'of'all,'another'company'or'blog'will'be'doing'your'
advertising'for'you!''
Forums!and!message!boards!
Readers'will'also'go'to'message'boards'and'forums'to'ask'questions'and'read'responses.'If'you'are'
participating'in'those'message'boards'and'forums,'and'ensuring'there'is'a'link'to'your'blog'in'your'
signature'file,'people'will'often'follow'that'link'to'read'your'blog.'This'only'really'works'if'you'are'
offering'solutions'to'people’s'problems'in'the'forums,'without'mentioning'your'blog'or'site'in'your'
response.'Simply'offer'the'information'that'you'can'share,'and'IF'people'want'to'follow'the'link'at'the'
bottom'of'your'post,'that'is'their'decision'to'do'so.'Do'NOT'specifically'solicit'or'direct'people'to'your'
site'unless'you'want'to'get'kicked'out'of'the'forum.'Always'read'the'forum'rules'before'doing'this.''
Monetizing!your!blog!
Your'business'blog'can'also'be'a'way'for'you'to'earn'extra'income.'You’ve'probably'heard'of'Google'
Adwords'and'Pay'Per'Click'Advertising.'These'services'allow'you'to'advertise'and'attract'more'readers'
using'specific'keyword'ads.'You'could'use'this'to'draw'more'people'to'your'site,'however,'just'like'with'
the'example'that'we'used'in'the'Google'Keyword'Tool,'using'“blogging”'as'your'keyword'could'generate'
up'to'a'million'clicks'on'your'ad,'and'every'click'costs'you'money.'If'you’re'not'careful,'you'could'spend'
your'entire'annual'advertising'budget'could'get'eaten'up'in'one'month.''
Another'way'to'monetize'your'blog'is'through'the'use'of'Adsense.'This'other'Google'tool'allows'you'to'
collect'a'bit'of'extra'cash'from'allowing'other'websites'to'advertise'on'your'page,'based'on'keywords'
!
11!
that'your'readers'search.'Even'with'your'ability'to'control'the'type'of'advertising'you'allow'on'your'site,'
you'might'not'like'the'idea'of'allowing'your'competition'to'advertise'on'your'page,'however,'so'this'
might'not'be'the'greatest'idea'either.'''
Affiliate'marketing'is'another'way'that'you'can'attract'more'eyeballs'to'your'blog.'However,'this'takes'a'
lot'of'work,'and,'if'you’re'already'short'on'time,'you'will'want'to'hire'an'affiliate'marketing'manager'to'
help'take'care'of'this'marketing'program'for'you.'Affiliate'marketing'is'like'referral'marketing,'but'taken'
to'the'Nth'degree.''
Using!contact!forms!
I'said'it'before;'I’ll'say'it'again.'Your'website'needs'to'be'more'than'just'a'window'dressing.'It'needs'to'
entice'people'to'interact'with'you,'and'to'provide'you'with'information'so'that'you'can'better'solve'
their'problems.'One'way'to'do'this'is'to'have'contact'forms'on'almost'every'page.''
This'contact'form'can'be'a'simple'“How'can'we'help'you'today?”'that'invites'them'to'provide'you'with'
their'contact'information'so'you'can'respond'to'their'personal'problem.'It'can'be'a'giveaway'page'
where'you'offer'people'a'free'report'for'providing'their'information'“Receive'Your'Free'Report'NOW.”'It'
can'be'a'sales'page'that'describes'the'problems'that'your'report/product'solves'…'if'only'they'provide'
you'with'their'name'and'email'address.'There'are'so'many'contact'forms'that'you'can'use,'and'so'many'
different'applications'to'them.''
The'key'to'this'component'of'your'website'and'blog'is'simply'to'offer'something'of'value'to'your'reader'
for'sharing'their'personal'information.'What'could'you'offer?'It'could'be'a'special'report,'a'video,'a'
webinar,'or'an'information'product'which'you'ship'out'to'your'clients.'It'can'be'anything'at'all,'as'long'
as'it'offers'something'of'value'to'your'reader.''
Where'would'you'get'this'amazing'content?'Inspired'by'your'blog,'you'can'create'updated'reports,'
provide'similar'content'in'different'forms'(DVD,'CD,'video)'which'you'can'give'away'or'sell.'Using'a'
contact'form,'you'obtain'permission'from'your'readers'to'contact'them'(in'specific'ways,'check'the'laws'
in'your'area)'regarding'particular'promotions'and'information'that'they'have'requested.''
The'real'power'of'these'capture'forms'is'how'they'help'you'build'your'list'so'that'you'can'send'
messages'to'your'subscribers'on'a'regular'(but'not'annoying)'basis'and'entice'them'deeper'into'your'
sales'funnel.'Now'is'when'you'can'use'services'such'as'MailChimp,'ConstantContact'and'AWeber'(for'
example)'to'contact'your'subscribers'and'give'them'special'offers'such'as'“How'to'blog'to'build'your'
business'and'make'money.”'Eventually,'and'so'long'as'you'continue'to'offer'them'value'with'what'you'
send'them,'they'will'reward'you'by'purchasing'something'from'you.'It'could'be'something'that’s'valued'
at'$8.97,'or'something'that’s'valued'at'$897.00.'Ultimately,'they'will'only'purchase'what'they'consider'
valuable.'Keep'providing'them'with'value'and'they'will'reward'you.''
'
'
'
!
12!
These'are'just'a'few'tips'to'help'you'blog'to'build'your'business'and'earn'money.''
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