VOLUME 21 • ISSUE 8 • August 2013 www.appraisaltoday.com How to find the best AMCs!! And get info on AMCs that cold call you, check out your current clients, etc. Use AppraisalAdvisor!! ince fee appraising started in the U.S. in the 1930s, we have all had the same top question: "How do I find good clients?" Appraisers have always been very reluctant to share the names of their best clients with other appraisers. Sometimes you could get a name from an appraiser who worked in another geographic area and was not a competitor. Or, another competing appraiser would do you a big favor by giving you a client's name. Every so often, the appraiser would give some more information, such as "always pressures for value" about a mortgage broker. Pre-licensing, most appraisers, both staff and fee, belonged to professional appraisal associations. Staff appraisers and chief appraisers were regular attendees, so you could ask them directly about getting work. Since licensing and the decline of residential appraiser participation in appraisal associations, opportunities to network with lender staff appraisers (and fee appraisers) has significantly declined. That was a very easy way to get info, but that is gone, unfortunately. Getting good information on AMCs is even more difficult, as very few are local and personally contact- S ing chief appraisers is very, very difficult, if not impossible. Five appraisers working for an AMC will often have five different experiences, even in the same local market. Appraisers usually have the similar opinions about direct lenders. Now, for the first time, appraisaiseradvisor.com (AA) has information on AMCs and lenders contributed by fee appraisers, including fees: when fees are paid, how easy to work with, etc. The data is analyzed and is easily accessible. You can easily file a complaint, using AA's Uniform Complaint Form. Through the end of 2013, there is no fee to join. I have no idea why every appraiser who does AMC/lender appraisals has not signed up!! Note: although I refer to AMCs in this article, AA has ratings on direct lenders, including mortgage bankers, plus a large database of direct lenders. Every appraiser who does lender work should use appraisaladvisor to find out about: • AMCs you never heard of (or direct lenders) call you for an assignment. Don't accept the appraisal until you check them out on AA. • Are you getting good fees from your clients? Find out what other appraisers are getting paid. • Regularly check your clients. Individual AMCs can change over time. For example, your AMC client drops their fees or quits sending you orders. Or, they start paying later and later and may be heading towards bankruptcy. • You want to find some new AMCs or direct lender clients. Clients come and go. Every appraiser should always be looking for new clients. The "Catch 22" for appraisaladvisor - getting appraisers to rate their clients As we all know, we don't like to share client information with our competitors. It is very hard to over- IN THIS ISSUE How to find the best AMCs. Use AppraisalAdvisor! . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 1 Dodd-Frank ASC appr. hotline-Use communication to avoid borrower complaints . . .Page 6 When adjustments (or lack of) can’t be proven . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 10 Revisiting the FannieMae/Freddie Mac 2005 URAR form Amiguities and liabilities .Page 12 Doug Smith - from hotel manager to appraiser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 14 August 2013–©Appraisal Today–PAGE 1 come that decades-old habit. Many appraisers want to report AMCs that are not good to work for various reasons - to "sound off" (similar to posting on appraiser chat boards) or just to let other appraisers know about them. There are some AMCs and lenders that appraisers like to work for. These are the clients that have always been hard to find. Most AMCs are national, so the vast majority of the appraisers reading your reviews are not your competitors. But, the best local direct lenders in my area are listed on AA, with high ratings. If your favorite AMCs get higher ratings from you, they will be able to show their clients, the lenders, that they are better managed than other AMCs that appraisers hate. Then you will get more business from them. There are some positive reviews, as the average AMC rating was 2.7 in 5/13. I was unable to get an update by my deadline. For now AA is free. When they start charging, the price will be based on how many reviews you contribute, so there is a financial motivation, which we all like. No billing information is required. What about just searching the Internet for AMC information? Many appraisers say they can search the Internet. Why sign up for appraisaladvisor.com? There were hints on the Internet for many months before the failure of AMCs where appraisers lost lots of money. But, few appraisers knew about this. I heard the rumors for months. But, I am a publisher and did not want to "get into trouble" by writing about these rumors in my email newsletter and paid Appraisal Today newsletter. I did let people know if they called me. Sometimes I would hint about it in a private email. Searching the Internet for AMC info is very time consuming and not PAGE 2–©Appraisal Today–August 2013 reliable. There are many web sites to search. The most active chat board, appraisersforum.com has very few positive reviews. As with many chat boards, negative comments predominate. Also, there can be considerable negative comments if you post anything, so most appraisers, including myself, seldom post there. Don't rely on what one, or a few, appraisers day. Get the opinions and data from many appraisers. Never, Never be too dependent on a few clients How many of us have ever been satisfied with all our clients? Even if we are satisfied with our current clients, they always come and go over time. Also, it is NEVER a good plan to have over 30% with one client as they could quit giving you work tomorrow. It is better, of course, to have 20% or less with one client, but most of us get comfortable with one or two clients that give us most of our work. Now, all of that has changed with appraisaladvisor.com. For the very first time, appraisers are sharing information about their clients. The information includes a lot more than fees. Finding good clients in the past, prior to HVCC Most fee appraisers worked for direct lenders, some worked for AMCs (about a 10% market share), and most worked for mortgage brokers, who had about an 80% origination market share. Most clients paid about the same fees for your geographic area. For mortgage brokers, fees were COD. Direct lenders were a minimal credit risk. Even when business was way down, fees did not change much. There were not a lot of special requirements, computerized reviews, hordes of "checkers" and "reviewers" and people calling for status updates. You needed to learn Fannie Mae and FHA guidelines. Some clients would have additional requirements, but they were not excessive. None had armies of people making phone calls, and non-appraiser "reviewers". Finding good AMC clients AMCs are much more difficult. You need a lot more information before deciding. You need to know their current fees in your market, their fee trends over time, payment trends, Also, AMCs change over time. For a year or so, after AMCs took over the market, I would recommend one to my paid subscribers. But, too often they would soon drop their fees, increase their requirements significantly, etc. Or, they would be purchased by another AMC and everything would change. AMC deadbeat clients As far as I know, there have never been thousands of appraisers with unpaid, uncollectible billings from direct lenders. Lenders always paid. Mortgage brokers worked small geographic areas and could be sued in small claims court. But, the vast majority of appraisers were paid COD. Over 80% of AMCs started after HVCC in 5/09. Many were started by appraisers without a lot of funding for reserves when the market inevitably slowed down. To start a national AMC required several million dollars. Few started with that much money. The well established AMCs, started prior to HVCC, were better funded with regular established clients. Some were connected to a major lender, such as Rels, which is connected with Wells Fargo. There were smaller AMCs with some financial risk for appraisers but they had a small market share. Almost all of the September 2012 issue of Appraisal Today discussed deadbeat clients, including collection tips, using factoring services, lender liability for unpaid fees, etc. To determine the creditworthiness of AMCs I wrote about credit bureaus such as Dun & Bradstreet. But, they had little useful information. I also found a small credit agency that had setup a way for people in a specific industry to share information. But, it would only work on Internet Explorer 9, which limited its use. I also heard about a new service that would give appraisers information on AMCs before they went out of business, using a database of data supplied by appraisers. That seemed the best way for appraisers to find out about them before they went out of business. So, I quit writing about how to determine creditworthiness until now. What is the connection between Dave Biggers, founder of a la mode forms software and Matt Biggers, co-founder of AA? Matt is Dave's son. Matt spent many years listening to appraiser issues at the dinner table with his father. As Matt got older, he still communicated with Dave as he is his son. They have always had a good father-son relationship. Matt's grandfather was an appraiser, so now there are three generations in appraising. As Dave's son, Matt worked sometimes at a la mode when he was young, such as being at exhibit booths. But, Matt never was a regular employee there. Like many other children of business owners, including fee appraisers, Matt did some work when he was young. His first assignment, when he was very young, was shredding documents. Unfortunately, he shredded some important documents, so he didn't do that job any more. Dave Biggers is retired from a la mode, but is still a good resource for Matt, as an experience business person as well as a father. Who started the company? The co-founders are Matthew Biggers and Kim Drago, both recent college graduates and residents of Atlanta, Georgia. They have been friends since childhood. Matt graduated in 2012 from the Georgia Institute of Technology with a degree in Business Administration, with a concentration in Operations and Supply Chain Management. This seemed like an unusual degree for his current business to me, but it was technical, since the school is tech-oriented, including database management classes. He also took engineering classes. Kim Drago, the Chief Marketing Officer, graduated from the University of Georgia with a degree in Journalism/Public Relations. During summer and winter breaks from college, she worked at a la mode in marketing and learned a lot about the appraisal industry. She has done marketing and public relations work for several companies. When was the company started? After HVCC stared in 5/09, in 2010 Matt noticed that appraisers were not being paid and got the idea of an AMC rating service to help avoid deadbeat clients. Before his college graduation in May, 2012 he had developed a business plan and specifications. He hired a development team of programmers (independent contractors) to develop the web site. The company has always been personally funded and has no advisory board or partners. In February, 2013, they started beta testing and opened the site to subscribers in April, 2014. How does the company make any money? Per Matt, they are a "bootstrap startup". For now, the service is free, so there is no income. They plan on allowing AMCs and other clients to do paid advertising on their profile pages. This advertising will not be "signup for $500 bonus" type of ads, but will include a banner ad and information on their company, pre-screened by AA. Through the end 2013, there will be no cost to subscribers. After that date, there will be fees, depending on what data you want and how many reviews you contribute. For example, high fees to those who don't want to contribute data, but want all the information. Low fees would be for those who contribute reviews, depending on the number of reviews. The company keeps costs low - the only employees are the co-founders, Kim and Matt. When computer programming assistance is needed, independent contractors are hired. But, since the founders are young, are recent college graduates, and don't need much money (no mortgage, car payments, children, etc.) they can use their savings for living expenses. How many appraisers are using AA? Unfortunately, I was unable to obtain information by my deadline. But, since it is a new service, started in 4/13, it is probably increasing. AA listed in the a la mode Store a la mode forms software company has a "store" where services are listed that can integrate with a la mode. Recently Appraisaladvisor was added. When you want to do a review for a client, the data can be automatically transferred from a la August 2013–©Appraisal Today–PAGE 3 mode to the AA database. It is free for the appraiser. Matt made it clear that it was not listed because he was Dave Biggers son and there is no connection between AA and a la mode. just that - independent. It wouldn't be fair to allow a staff appraiser, or any staff of a company for that matter, write reviews about the company. Note: AA verifies license status at www.asc.gov. Note on information below. It was taken directly from the FAQs section, available by clicking "support" in the lower left of every page. I interviewed Matt and asked the questions. Their writeup is well done, so I am repeating it. Why are non-appraisers allowed to register? Who can use Appraisal Advisor? Currently we have membership available for independent fee appraisers, staff appraisers, AMCs, lenders, real estate brokers/agents, government agencies, and other. Anyone registered with Appraisal Advisor as any user type can read the reviews in our system. However, only Independent Fee Appraisers can write reviews. What are reviewer "levels" What does this mean for you? The greater the number of reviews, the lower your price will be when they start charging. Also, the more the number of reviews, the more involved and experienced the reviewer. Their fees contributed over time will show trends better than an occasional contributor. • Novice - more than one review • Jr. Reviewer - over 4 • Reviewer - over 30 • Sr. Reviewer - over 50 • Contributor - over 125 • Sr. Contributor - over 250 • Top Contributor - over 400 Why can only independent fee appraisers write reviews? Only independent fee appraisers can write reviews because they are Appraisal Advisor being accessible to all members of the industry is beneficial for everyone. Appraisers can be heard, find new and better clients, and instantly know fee information. Also, lenders and AMCs can utilize the feedback they receive to better improve their business and support exactly like restaurants, hotels, and other companies use other review sites. How do they stop staff appraisers or non-appraisers from writing fake reviews that are good about their own companies, but bad about their competitors? We have something that we call our internal "Watchdog Statistics". Though we don't want to identify them all right here (as that would alert "wrong-doers" of possible ways to circumvent them) they do alert us of potential users manipulating the site with purposeful and malicious intent. When an account is flagged, we deactivate it and contact the user via e-mail and/or phone to manually verify that they are indeed an Independent Fee appraiser. If they aren't, their account and all subsequent reviews they've posted are immediately removed from the system. The Watchdog Statistics have already been successfully used multiple times in identifying non-appraiser users who signed up as Independent Fee Appraisers and attempted to write reviews. They were all handled amicably and successfully. What information is publicly shown in my profile? PAGE 4–©Appraisal Today–August 2013 The only public information on your profile is your username, your latest written reviews, a number total for how many reviews you have written, and your recommendation criteria. What information is publicly shown with my review? Only your username, the written portion of the reviews (if completed), and the 1-5 ratings will be displayed with your reviews. Why does it show (no AMC) next to Credit Unions and Lenders when I know they use one? (no AMC) appears next to Credit Unions and Lenders to remind you, the appraiser, to review the Credit Union or Lender ONLY if they did not use an AMC. The presence of (no AMC) does NOT imply that they don't use an AMC, but if they have any reviews, then it's a fairly safe bet to assume that they don't use one. What is considered fraud? Fraud includes writing things about a client that you know are not true, making things up about a client, signing up as a user type that you do not actually belong to, trying to give many false positive or false negative reviews on one client, or any other attempt at doing something that you know isn't true. The most data is on fees Many appraisers post their fees and how long to get paid. Fewer appraisers rate their clients on other factors, such as: • Respects Appraisers' Judgement • Stipulations • Requirements How does AA get profile information on AMCs and lenders? We've populated our database using information from the state AMC registries and government databases of banks and credit unions. (My note: over 130,000 profiles are included) We hand-verified every AMC's information to make sure that the AMC contact information was up-todate according to their website and registration information. As more states require AMC registration, we will add those AMCs to the database. Additionally, some clients may have been added by users. My comment on the Uniform Complaint Form: Be sure to read all the FAQs before filing a complaint. There are specific regulator requirements. Why do you require so much information in the Uniform Complaint Form? We designed the form to be full, robust, and actionable. That way, you don't have to spend hours or days going back-and-forth with each regulator clarifying aspects of the complaint. All the information they will need is already there in the form. Why do you require that I attach my appraisal report, order form or contract, and correspondence between me and my client? We went through every regulator's complaint forms and most require two things before they step in: previous, documented contact with the client regarding the complaint and any and all documentation regarding the actual appraisal. Because of this, we recommend including these three things at a minimum. Having these three things included in the UCF helps expedite the process of getting appraisers paid or having their complaint addressed, and has contributed to our phenomenal success rate so far. A few tips about using the web site • “7 reviews, 3 written” comment. The other four reviewers only contributed fees. • "not enough data" - 30 reviews are required for the information to be statistically reliable. • Finding AMCs/lenders. Some AMCs have very similar names. AA provides the address so you can figure out who is who. • Fees: on the right side box is the AMC's fee in your specified geographic area. The right side box is the national fee. • If there are only a few reviews, the information is less reliable. • Fees can vary widely, geographically, from some AMCs. Others pay the same fees where ever you are located. Also check an AMC's fees for your area, as well as nationally. Where to get more information Go to www.appraisaladvisor.com. Watch the videos and check out the FAQs on the support page (link at bottom left of each page on the Web site). It is easy to use, but does take a little time to learn to navigate. Look in the mirror and ask yourself if it is something you could use in your business. August 2013–©Appraisal Today–PAGE 5 Dodd-Frank ASC Appraisal Hotline Use communication to avoiding borrower complaints and lawsuits By Doug Smith, SRA he introduction of the ASC Appraisal Hotline is a current and real threat to individual appraisers. Spending a bit more time with the borrower or property owner is the place to start. Additionally, consider that all aspects of communication are essential with an emphasis on empathy and listening. In appraising, as in most interactions, manners count. T About the ASC's Appraisal Complaint National Hotline On March 15, 2013, The Appraisal Subcommittee (ASC) opened The Appraisal Complaint National Hotline. A little noticed section of the Dodd-Frank Act, officially the Dodd-Frank Wall Street Reform and Consumer Protection Act, passed in 2010, required the Appraisal Subcommittee (ASC) establish a complaint hotline. The Appraisal Complaint National Hotline was introduced to allow lenders, homebuyers, and appraisers themselves to report complaints about alleged non-compliance with USPAP and/or appraisal independence requirements. The impact of this available reporting source is yet to be determined. The hotline was introduced to be an informational resource, but most agree it will likely be an avenue for consumers to direct complaints when an appraisal does not meet their needs to complete a loan or there is an issue with an individual appraiser. The mechanism is that when a complaint is received over the hotline, it will be redirected to appropriPAGE 6–©Appraisal Today–August 2013 ate state and federal regulation organizations. The ASC will not investigate the complaints or retain the referrals for future reference. The ASC offers some guidance on the website complaint page: "Before requesting a referral, you must know if your complaint involves violations of USPAP or appraisal independence." This instruction may seem bewildering to the average consumer, but it is not likely these instructions will serve to hinder the complaint process. The website goes on to outline the following: The Hotline will: "Refer complainants to the appropriate legal authority to receive complaints of alleged non-compliance with USPAP, or appraisal independence standards, including improper influencing or attempted improper influencing of appraisers or the appraisal process. The Hotline will not: • Initiate complaints • Act on your behalf • Arbitrate • Assist in appealing the outcome of complaints • Follow up on referrals previously provided Despite these strictures contained on the website, consumers will want to complain based on their experience with an individual appraiser. It is very likely appraisers will be in line for receiving a complaint which may very well escalate into a lawsuit. Quality of work vs. poor communication - what physician lawsuit research can teach appraisers Quality of work may very well not turn out as the main issue of the complaint. Facing up to the potential impact of the ASC Hotline, appraisers should address the basics of communication and interaction with whom they interact in the appraisal process. Appraisers, of course, are concerned about becoming a party to a complaint submitted to state appraisal boards and to complaints that escalate into lawsuits. Appraisers are well aware that the first line of defense for avoiding complaints and lawsuits is to produce a fully credible and convincing report. People reasonably assume that for those providing a service (e.g. doctors, lawyers, accountants and appraisers) poor quality, or bad luck, leads to litigation. However, few appraisers consider important proactive steps available to lessen the likelihood of a borrower or property owner taking complaint action in the form of a complaint sent in to a state appraisal agency or filing a lawsuit. These suggestions come from an unlikely source: research in the medical profession seeking answers as to why doctors are sued. The reason doctors get sued, according to the research, is not because of poor quality alone, and neither is it misfortune, it is much more subjective than either of those things - trust and confidence. Patients do not sue doctors they like, or, as Aristotle put it, 'between friends, there is no need for justice'. There is a strong suggestion from research that manners count and personal communication skills weigh heavily in complaint and lawsuit risk factors. Competency, the first line of defense While the recovery of the housing market appears to be well underway, current economic conditions and only gradually improving trends in many markets remain a challenging environment for appraisers. Client relationships have undergone a profound change with the introduction of HVCC (Home Valuation Code of Conduct) which was replaced by the Dodd-Frank legislation. Appraisers are dealing with new clients as work provided by mortgage brokers was taken over by appraisal management companies. These new clients are requesting more report detail as well as the Market Condition Report (1004MC). Producing a credible and convincing opinion of value is made more difficult due to scarcity of market data as sales slow. The change in market conditions as well as client demands place a premium on the issue of competency. In the new appraisal environment there is technical revolution with much of the review work relegated to running reports through computerized rule sets that focus on data entry rather than the integrity of value opinions. Appraisers are spending their efforts and energy on ensuring that reports meet technical rule set compliance rather than on essential analysis of the appraisal problem at hand. Appraisers consider education the main avenue of achieving competency. In the new economic environment, a designation from an appraisal organization is a signal in the marketplace that an appraiser has taken additional steps towards achieving competency. Appraisers in this new market environment must consider adding a designation to stand out from the crowd and professionally benefit from the education component that is the main gateway to an appraisal organization designation. The USPAP Competency Rule is front and center in the appraisal process. Of all the content of USPAP, the Competency Rule is probably the best stated. It outlines reasonable steps for the appraiser to follow and competently perform appraisal assignments. However, there are times when the appraiser is experienced and competent, but there are technical issues and approach issues that hold up the process. Appraisers in the past relied on a local network of colleagues and emphasis was on a body of information kept in the appraiser's library. Of all the books, one of the most recommended is "Appraising the Tough Ones: Creative Ways to Value Complex Residential Properties" by Frank E. Harrison, MAI, SRA and available through the Appraisal Institute. For the commercial appraiser, a comprehensive book with sections on market analysis, highest and best use; the application of cost, sales comparison, and income capitalization approaches, I recommend "Market Analysis for Valuation Appraisals" by Stephen F. Faning, MAI, Terry Grissom, MAI, and Thomas D. Pearson, MAI, also available from the Appraisal Institute. Today the local network has expanded literally worldwide with Chat Forums dedicated to appraisal issues such as www.appraisersforum.com and websites such as www.Appraisaltoday.com and www.appraisaltodayblog.com containing a wealth of information. Also useful are other appraiser online forums, linkedin forums and yahoo email chat groups. The key to using information received on forums and websites is to be discerning in its application to the appraisal problem at hand, casting a critical eye on suggestions made on the Internet. While competently completing a report remains the most important factor in protecting the appraiser from complaints and lawsuits, the factors that motivate a person to act on their dissatisfaction with an appraisal report may have nothing to do with competency factors, but center on how the person feels about their personal interaction with the appraiser. Why doctors get sued - poor client communication Malcolm Gladwell in the book "Blink" cites some recent research about why doctors get sued. Gladwell summarizes the research as follows: "Recently the medical researcher Wendy Levinson recorded hundreds of conversations between a group of physicians and their patients. Roughly half of the doctors had never been sued. The other half had been sued at least twice, and Levinson found that just on the basis of those conversations, she could find clear differences between the two groups. "The surgeons who had never been sued spent more than three minutes longer with each patient than those who had been sued did (18.3 minutes versus 15 minutes). They were more likely to make "orienting" comments, such as "First I'll examine you, and then we will talk the problem over" or "I will leave time for your questions" - which help patients get a sense of what the visit is supposed to accomplish and when they ought to ask questions. They were more likely to engage in active listening, saying things such as "Go on, tell me more about that," and they were far more likely to laugh and be funny during the visit. August 2013–©Appraisal Today–PAGE 7 "Interestingly, there was no difference in the amount or quality of information they gave their patients; they didn't provide more details about medication or the patient's condition. The difference was entirely in how they talked to their patients.” Malcolm Gladwell, in his book "Blink" drew attention to this research by Wendy Levinson, as well as to a subsequent piece of research by Nalini Ambady, a Harvard psychologist. Ambady took Levinson's recordings of doctor-patient conversations and filtered out the content. The words were filtered and thereby rendered unrecognizable; however, the intonation, pitch and rhythm were preserved. Without knowing the doctor's skill level, experience or specialism - indeed without being able to decipher the specific words Ambady could predict whether a doctor had been sued. How? She could do this by reference to the tone of voice of the doctor. If the doctor's voice was judged to sound dominant, the doctor tended to be in the claims group; whereas if the voice sounded less dominant and more concerned, the doctor tended to be in the no-claims group. What can appraisers learn from this research? The message from the research is that appraisers could lessen the likelihood of complaints and lawsuits if they spent an extra bit of time with the borrower or property owner. More often than not when a property is being appraised for refinancing, the appraiser has an opportunity to interview the borrower during the inspection process. How the appraiser interacts with the borrower during critical interactions can dictate whether a potential problem becomes a complaint issue. Interviewing the seller is sometimes difficult to accomplish when the property is sold. Appraisers mostly rely on the interview with the sellPAGE 8–©Appraisal Today–August 2013 er's agent. An interview with the listing agent, with full opportunity given the agent to explain the positive aspects of the property, goes a long way in demonstrating the appraiser is conscientiously making an effort to determine the property value. Of course, directly speaking to the seller is a more certain way to accomplish this step but this process should only be taken with the assistance and knowledge of the listing agent. Instead of hurrying through an inspection, an appraiser lessens potential problems by taking a few moments to directly interact with the borrower or property owner in a meaningful way. The emphasis of the research is that showing empathy and listening carefully plus paying careful attention to communication skills go a long way to prevent complaints and lawsuits. Is it an inspection? At the heart of most appraisal assignments is the site visit and inspection of the improvements. Although appraisal guidelines from Fannie Mae and FHA, for example, describe the process of viewing the site and improvements as an "inspection," some appraisers seek new terms to describe the process. Many potential buyers are contracting for home inspections as part of the due diligence process. The home inspection focuses on the physical condition of the improvements and the operation of the mechanical systems. These inspections include an assessment of the plumbing and electrical systems. Some appraisers, not wanting to imply that they are acting similarly as a property home inspector choose to label the process as "property viewing" or some other term that avoids the use of the word "inspection." The term "inspection," however, is engrained into the literature and guidelines published by various entities and therefore, I don't see that these concerns have much merit. Inspection - a four step process The inspection of the site and the improvements involves four steps. The first step is the actual viewing of the property. The appraiser sets out in the scope of work the degree to which the property is inspected, whether it is viewed from the street or if the interior of the improvements is viewed. Inspections completed for FHA address specific elements the appraiser must include within the scope of work statement that may exceed the scope of work found in the Certification found as Item #2 of the 1004. The second step is recording the results of the visual inspection to include photographs and notes for the work file that reasonably reflect the results of the visual inspection. The third step is to verify various elements such as site size, the presence of easements. In addition, some information can only be verified by the borrower or property owner. The property owner may also be a source of information relative to concluding an opinion of value. Lastly, the information is coherently reported within the completed appraisal report. The third step, that of verifying information in an interview with the borrower or property owner, is the critical step that, in addition to contributing to the substance of the appraisal, is the appraiser's opportunity to win the trust and confidence of the borrower or property owner. The interview process Research as to why doctors are sued, suggests the importance of "orienting" comments. For instance, some appraisers prefer to inspect the exterior first. The appraiser arrives at the site, visits with the borrower or property owner, introduces him or herself and outlines the inspection process. The appraiser lets the person know that they will inspect the property from the exterior, measure it and take photographs. This is to be followed by the interior inspection. At this time, the appraiser may suggest that, at the conclusion of the inspection, the appraiser will undertake an interview about some of the specifics including any improvements that might have been made recently. Lastly, the appraiser may ask the person if they have any questions. The important issue is that the borrower or property owner is "put in the know" about the process and that there will be time for questions which helps the person get a sense of what the visit is supposed to accomplish and when they ought to ask questions. In the actual interview process, research indicates that doctors who had no claims against them were more likely to engage in active listening, saying such things as "Go on, tell me more about that." Appraisers quickly find that property owners take pride in their property and the improvements they make to their properties. Giving the opportunity to discuss these improvements demonstrates real interest in the property and the appraiser's effort to understand the issues that affect value. The subject of humor must be addressed carefully, but the research revealed that doctors who laughed or inserted some humor in their interactions were more successful in instilling confidence and trust. For appraisers, a friendly demeanor, remembering to smile may be sufficient. There is a knack to using humor in interactions and this factor may have less of an application in the appraisal interview process. Lastly, the study concluded there was no difference in the amount or quality of information doctors gave their patients; they didn't provide more details about medication or the patient's condition. The difference was entirely in how they talked to their patients. Appraisers, then, must consider the role of instilling confidence and trust in the appraisal process over and above sheer competency to avoid complaints and complaints that escalate into lawsuits. The introduction of the ASC Appraisal Hotline is a current and real threat to individual appraisers. Spending a bit more time with the borrower or property owner is the place to start. Additionally, considering all aspects of communication is essential with an emphasis on empathy and listening. In appraising, then, as in most interactions, manners count. Where to get more information Go to the Appraisal Subcommittee Web site at www.asc.gov The book "Blink" by Malcolm Gladwell is available online or at some local book stores. Appraisers should consider joining the Real Estate Advisors Defense Institute READI at www.liability.com/readi Also Appraisers should keep up-to-date on LIA Claim Alerts at www.liability.com/claim_alerts Each State Appraisal Agency has a mechanism for reporting complaints and disposition of those complaints. Some have newsletters that comment on issues. Reviewing complaints made locally is a worthwhile means to keep abreast of local complaint issues. August 2013–©Appraisal Today–PAGE 9 When adjustments (or lack of) can't be proven By Dustin Harris Editor's note: I agree with Dustin's opinions. I have spoken with several USPAP expert appraisers I highly respect who do not agree with "No "support. No adjustment.". See the Claim Alert from Liability Insurance Administrators about the URAR and UAD, which includes this topic, in this newsletter. It comes up in nearly every class or conference I attend - the topic of subjective adjustments, and the instruction is always the same - don't do them! I hear it from USPAP instructors, appraisal methodology teachers, reviewers, and clients; "You cannot make an adjustment without proving your adjustment." Though I certainly agree with the principle (and it is in line with USPAP), it does not always reflect reality. Just yesterday, I participated in a frustrating conference call where no less than three individuals pounced on me for not making an adjustment that they felt was obvious. Of course, we appraisers are not only required to support our adjustments, but the lack of adjustments as well. I get that. I agreed with them and usually go to extremes to prove my analysis, but this was one of those unique situations. See, the subject sat near (not on) an old railroad track. Of course, I know this area well and know thatthough this stretch of railroad is 'active,'-it is far from busy. In fact, neighbors report that one-maybe twoslow-moving trains pass by per month! As part of my due-diligence, I searched for other sales which had similar, potential external obsolescence. None could be found. I searched as far as 50 miles north and 75 miles south for something similar. Nothing. I expanded my search to PAGE 10–©Appraisal Today–August 2013 three years. Still nothing. I even looked at listings to see if any could be found and if they were listed for any less than sales not near this particular rail-line. As you might guess, I was unable to find that either. What was I supposed to do next? In the end, I put a statement in the report that "the subject is located relatively near a railroad track. The market was searched thoroughly for something similar. No sales or listings could be found. Due to the infrequent use of the railroad track and the slow nature of any trains traveling through this area, it is assumed that no external obsolescence adjustment is warranted and none is made." During my 'conversation'/hand slapping lecture with the three individuals, I was told that this was "unacceptable behavior." Some of you may agree with them. Despite the fact that they were in control over whether I get any additional work from them as a client, I decided to engage them in a bit of a debate. The conversation went something like this: Me: "I understand your position, and I am humble enough to desire your feedback on this matter. Will you please help me by suggesting ways I could have done better?" Them: "Well, you could have supported your findings. You cannot decide to not make an adjustment just because you did not feel it was warranted." Me: "I agree, but I am not sure what else I could have done here." Them: "You should have gone back further in time to find a comparable sale." Me: "Normally, I would have, but this particular area has a new MLS and three years is about as far back as it goes." Them: "Then use county records. MLS is not the only source. You should have researched when the subject sold last and if it sold for less than similar houses at the same time." Me: "Unfortunately, this is a non-disclosure state and that information is unavailable." Them: "Well, then you should have expanded your geography." Me: "I actually expanded my search over 100 miles." Them: "You did not state that in the report." Me: "You are right. It is in my workfile, but I did not spell it out in my report. I should have done so." Them: "We would like to see you be more specific in your research next time." Me: "I agree and I will do so, but I am still at a loss as to what I could have done differently to show evidence as to why there was no adjustment made for the railroad track." Them: "How about finding something with similar external obsolescence." Me: "I actually like this idea and have used it many times in the past, but I am not sure how it would have helped here. I am just not sure what, if anything, would be similar in nature to an almost deserted railroad track." Them: "Well, you just need to do a better job next time." Case closed. Well . . . okay . . . thank you for letting me know I need to be trained to pull rabbits out of my hat in order to be a good appraiser! The fact is, I was speaking to three 'experts' who live and work in fancy, urban high-rise buildings many miles from rural Idaho. In their world, maybe it is always possible to prove an adjustment (or lack of one). In my neck of the woods, reality can be slightly different. Allow me to give another example. As part of my territory, I cover a little, tiny town near the Idaho/Montana border. Its population is less than 100 and there are fewer than 1.2 home sales per year. In fact, there have been no sales (zero) in that town and surrounding area in the past 2 years. I cannot tell you how excited I get when we receive an engagement letter for appraisal service in that area! Yippee! Needless to say, I make it worth my while (much higher fee) because I know what I am in for (both in initial work and underwriter grilling after the report is turned in). I performed a relocation appraisal service in that area a few weeks ago. Believe it or not, I was able to prove every adjustment (using dated sales and sales from another similar market) except the sprinkler system. In the end, I gave an across the board adjustment of $2,000 for the amenity and made a comment. In the overall scheme of things, the $2,000 adjustment accounted for less than 1% of the overall value, yet the client was not satisfied. They wanted proof. For the sake of brevity, I will not go into the details, but you can be assured that I did my due diligence to try and accommodate their wishes. In the end, they requested that I take the adjustment out if it could not be supported. Now, in light of USPAP's guideline to not be misleading, what is the right thing to do here? Making a subjective adjustment might be 'wrong,' but isn't it also wrong to leave an adjustment out of a report that should obviously be there (since when is an automated, underground sprinkler system not worth something?) just because there is no 'proof?' Now, do not misunderstand. It would be a mistake to use this article as justification for sloppy appraisal work. I see fellow appraisers use the phrase, "paired-sales analysis" all of the time to justify their subjective adjustments. Just using the phrase is not an excuse for good appraisal work. The number of times that proving adjustments is impossible are few and far between. The examples used above are exceptions and not the general rule. In fact, I had to really think hard to come up with a recent second example for this article. A huge majority of the time, I am able to prove adjustments (or lack of adjustments) through comp selection or using other traditional methodologies. A quality appraiser should do no less. I understand USPAP. I understand Fannie and Freddie guidelines, but reality is that they cannot always be followed to the exact letter (to say nothing about the ambiguity in some guidelines in deciding what defines the letter). And what do you do when, in order to satisfy one guideline, you have to bend on another? In the financial world (especially in the serious realm of mortgage loans), I take risk management seriously. I will always do whatever I can to support my appraisal analysis and conclusions. Perhaps the description I gave in the report concerning the house near the rail-line was not detailed enough. If there was any lesson learned here it would be that we need to do whatever it takes to prove adjustments, but if-in the end-you run into an unusual situation, explain, explain, explain. Now, go create some value! About the author Dustin Harris is a multi-business owner and residential real estate appraiser. He has been appraising for nearly two decades. He is the owner and President of Appraisal Precision and Consulting Group, Inc. He owns and operates The Appraiser Coach (www.theappraisercoach.com) where he personally advises and mentors other appraisers. His principles and methodologies are also taught in an online, Mastermind group (www.themastermindingyourownbusiness.com. He and his wife reside in Idaho with their four children. August 2013–©Appraisal Today–PAGE 11 Revisiting The Fannie Mae/Freddie Mac 2005 URAR Form Ambiguities and Liabilities (March 2013) Reprinted with permission of Liability Insurance Administrators (www.liability.com) Editor's comment: I don't agree with the statement below "UAD Adjustments now must be precise and must be fully supported by specific numbers to avoid USPAP violations." I am not an attorney or an expert on UAD, but USPAP can have different interpretations. See the article in this newsletter, "When Adjustments (or lack of) Can't be Proven" written by Dustin Harris. It is always good to have differing opinions!! t has been eight years since the URAR form was revised. From 2005 to mid-2008, the real estate market experienced a boom and a bust the likes of which we have never seen before, and we are finally seeing a slow recovery. Also during this period, the economic recession and poor lending practices lead to new regulations in I Appraisal Today ISSN 1066–3900 Appraisal Today is published 12 times per year by Real Estate Communication Resources. Subscription rate: $99 per year, $169 - 2 years Publisher Ann O'Rourke, MAI, SRA, MBA [email protected] Subscriber Services Theresa Lua M,T,W 7AM to noon Friday 7AM to 9 AM (Pacific time) [email protected] (24 x 7) Circulation Hancock Mailing Service Editorial and Subscription Offices 2033 Clement Ave., Suite 105 Alameda, CA 94501 Phone: 1-800-839-0227 Fax: 1–800–839–0014 Email: [email protected] www.appraisaltoday.com Appraisal Today is sold with the understanding that the publisher, editors, and others associated with the publication are not engaged in rendering accounting, legal, or other professional services. It does not attempt to offer specific solutions to individual problems. Questions about specific issues should be referred to the appropriate professional for analysis. ©2013 by Real Estate Communication Resources. All rights reserved. The contents of this publication may not be reproduced either whole or in part without consent. PAGE 12–©Appraisal Today–August 2013 both the appraisal and banking industries. Based on the new regulations, Fannie Mae/Freddie Mac mandated appraisers to add more information to the URAR form. As of March 2009, the Market Conditions Addendum to the Appraisal Report required appraisers to research and analyze the general market conditions. In September 2011, Fannie Mae mandated that appraisers employ the Uniform Appraisal Dataset (UAD) as part of the URAR form. The goal was to standardize information supplied by the appraisers on the forms, especially as to descriptions of quality and condition of the subject property and comparable sales. Another directive was that whenever adjustments are made to an appraisal for the year the dwelling was built (actual age) vs. the effective age, the appraiser must provide an explanation for the adjustments. Finally, Fannie Mae also dictated that the proximity of comparable sales to the subject must be stated in miles and include the "applicable directional indicator". Many of these changes were a result of the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 (Dodd-Frank Act). These dizzying changes make the appraisal process more difficult than ever. Those appraisers who fail to keep up with these new regulations risk potential liability. We asked our national claims counsel to highlight a few areas of concern for appraisers. Appraisal Dataset (UAD) The UAD is a significant change on the URAR form that could create more liability for appraisers. Instead of vaguely stating the property is in "average" condition, appraisers must select the UAD code which reflects the condition of the property as defined by Fannie Mae. By having to select a unique code with a specific definition, any adjustments made for the selection of a different code for the comparable could be a minefield mainly because of the preciseness of the code. Let's say, for example, the appraiser decides that the subject property's condition falls under C2, i.e., the improvements feature no deferred maintenance, little or no physical depreciation, and require no repairs. However, the appraiser then notes MBA Loan Volume Application Index – 1/11 to 7/13 Market Index Base = 100 in 1990 1600.0 1400.0 1200.0 1000.0 800.0 600.0 400.0 200.0 0.0 No v11 De c11 Ja n12 Fe b12 Ma r12 Ap r12 Ma y12 Ju n12 J ul12 Au g12 Se p12 Oc t12 No v12 De c12 Ja n13 Fe b13 Ma r13 Ap r13 Ma y13 Ju n13 that Comp 1 condition is C3, i.e., the improvements are well maintained and feature limited physical depreciation due to normal wear and tear. Let's also say the appraiser makes a $50,000 adjustment to reflect these differences. The report should explain this adjustment and the work file should provide support for this adjustment...perhaps paired sales, or other appraisals reflecting similar adjustments of property in that approximate location. UAD Adjustments now must be precise and must be fully supported by specific numbers to avoid USPAP violations. If the subject report ends up in a lawsuit, testifying that the $50,000 adjustment between the subject's C2 condition and Comp 1's C3 condition is based on your "experience" or on vague "market conditions" will likely not be enough to convince a judge or jury. The definition of each UAD code is too precise; your adjustments have to be just as precise and have to be consistent within that neighborhood and for similar housing. Finally, because of UAD, it is now more important than ever for you to review your report before transmitting it. Be sure that the UAD codes you selected were correct... was that really a water view or did you mistakenly select that code when you meant to say no view? If you selected C2 and your comps are all C3, have you made adjustments that can be supported? Or, did you select the same condition for your subject and your comps to avoid making adjustments? by the borrower. The question then comes down to, "for what purpose may the borrower rely on the appraisal?" We argue that if the court decides Certification #23 takes precedence over the intended use/intended user language then it should be decided that reliance can only be as to value. It is not reasonable to assert that a borrower can rely upon the appraisal for information about the property's condition because that is not the purpose for which the appraisal was prepared. In order to strengthen that argument it is still recommended that the appraiser continue to include language in the report that states... "...the appraiser is not a home inspector and the appraisal report is not a home inspection. The appraiser only performed a visual observation of accessible areas and the appraisal report cannot be relied upon to disclose conditions and/or defects in the property." The reliance issue is still complicated because of certain software problems. Some appraisers continue to use software that indicates the appraisal is for "Client/Borrower". If your software still shows this on the top of many of the addenda (photo pages, maps, etc), contact your software dealer and demand they change the program or switch to a software program that does not have that misleading information. Due to this problem many courts have sided with plaintiffs who argue that this language proves the appraisal is prepared for the client/borrower, so the borrower can rely on the report, for any purpose. Reliance issues Although it was a hard fought battle before the 2005 URAR form was finalized, no one could convince Fannie Mae that Certification #23 was a Pandora's Box. As we suspected, and as was stated in our claim alert of November 2005, Certification #23 has indeed increased liability for the appraiser. No matter how many times in the appraisal the "intended user and use" is stated, the claimant will argue that the wording in Certification #23 creates a duty to and allows reliance Misuse of URAR Forms Another issue that we often see is some appraisers are still using Fannie Mae/Freddie Mac URAR forms for private party work. The 2005 URAR form is only to be used for federallyrelated financial transactions. The untouchable boilerplate language set forth in the limiting conditions, assumptions and certifications refers specifically to "the lender". The appraiser using this form for other purposes such as divorce, tax reductions, estate appraisals, etc., is risking liability for creating a report that is misleading to the reader. This is especially important if your report is submitted to your state licensing board in conjunction with a complaint, and we have seen discipline imposed as a result. Conclusion It is the continuing responsibility of every appraiser to keep current as to new developments, including which forms to use in connection with which assignments and how to best convey all necessary information about the property that is being appraised so as to assist the client with whatever decision is being made. You should check with your software company or your state licensing board for residential forms for non-federally related transactions. Ignorance is not bliss; ignorance leads to missteps, which lead to liability. Disclaimer It is not the intent of the article to establish an appraiser's standard of due care. Instead, the article makes suggestions about conduct that may be well above the standard of due care. This article is intended for general information purposes. It does not imply or warrant that implementation of suggestions will prevent claims. If you have specific questions after reading the article, you should consult an experienced local attorney to determine how applicable law relates to your specific facts or situation. No material contained in this article may be reproduced in any manner without written permission. About Liability Insurance Administrators LIA Administrators & Insurance Services is a national insurance administrator, specializing in Errors and Omissions Insurance for Real Estate Appraisers since 1977. www.liability.com PAGE 13–©Appraisal Today–February 2013 Doug Smith - from hotel manager to appraiser D oug began appraising at the age of 56, as a second career, not unusual for appraisers. This is probably the main reason appraisers' median/average age is in their 50s today. He was born in 1941 and is a good example of "it is never too late". In 1986, after a 5-year period of 18%+ interest rates and a loss of many appraisers, the average appraiser age was the early 50s. This is similar to today's loss of appraisers. Doug's e-mail since he began has remained the same: [email protected]. "Hotelman" refers to Doug's 32 years in the hotel business, mainly managing larger convention hotels. He has regularly contributed to Appraisal Today since 1999, soon after he started his appraisal business, offering over 100 articles on a far ranging set of topics. His first article was about a start-up list for an appraisal business. Over these past 13 years, Doug made managing the multiple aspects of a small business a recurrent theme of many columns for Appraisal Today. Doug is both a business person and an appraiser As compared with most appraisers, because of his business experience and education, he has always managed his appraisal practice as a business. He has a "firm" not a one person appraisal "shop" in a spare bedroom. Doug attributes his experience in the MBA program as the motivation and confidence factor that pushed him into finally establishing his own business. Editor's note: my MBA is what gave me the confidence to leave a high-paid corporate real estate job and start my appraisal business also! PAGE 14–©Appraisal Today–February 2013 Doug's "time line" 1963 - graduated from college with an economics degree and started in the hotel management business 1980 - moved to Montana to take a hotel management postopom 1990 - started doing hotel feasibility studies as hotel development companies were coming into Montana 1993 - started University of Montana Graduate MBA program 1997 - received MBA degree 1997 - quit hotel managing and started appraising. 1999 - became state certified general license 2009 - received SRA designation from the Appraisal Institute From hotel feasibility studies to appraising In 1997, encouraged by Steve Hall, MAI from Missoula, Montana, who had completed multiple hotel appraisals on hotels for which Doug had completed feasibility studies, Doug made the leap into appraising. Doug thus ended 32 years of active hotel managing. From commercial appraising to residential - an unusual path From 1999 to 1997, Doug did both commercial and residential appraisals. Commercial appraising is difficult in Montana as it is a non-disclosure state and there are relatively few commercial properties. He could make a lot more money doing residential appraisals. When Doug started in appraising in the late 1990s, NAIFA was very strong in Montana and had mostly residential members. Doug was active in the local chapter and got his professional designation. From 2002-2004, the Appraisal Institute became the dominant education provider in Montana, and the local NAIFA chapter dwindled. Doug met many MAIs there and got his SRA designation. He has decided not to pursue the MAI designation at this stage of his life. Of course, I reminded him that I got mine at the age of 60 after working on it for almost 20 years. Its never too late! The early years of appraising were tough Doug admits that it was not a smooth transition into appraising. Relying mostly on savings and working for multiple appraisers, Doug accumulated education credits and experience hours. Doug speaks of this time: "All I could offer potential mentors was a willingness to work hard and the ability to write narrative reports. I came into appraising with a background of writing comprehensive narrative feasibility studies. Potential mentors were looking to benefit from narrative reports that could be used later as templates for future reports." When I asked Doug why he didn't do hotel appraisals, he said there was not enough work, especially in Montana. Of this period, Doug says, "I backed into appraising by doing commercial work first and then later learning how to do residential appraising." "My final hotel was the Holiday Inn in West Yellowstone. When I left there I lived on hot dogs and drove old cars until I could get my appraisal license. I was as poor as a church mouse. Because I did so many feasibility studies I had enormous amount of hours and I got my Certified General in less than one and half years." Finding work when he first started his business - AMCs Finding business was the greatest challenge of starting an appraisal business. Doug visited every bank in the community of Butte and the surrounding towns only to be told that the banks were happy with their existing panel and that there were no openings. However, Doug began to pay attention to appraisers on forums such as Appraisersforum.com and other appraisers who decried working for appraisal management companies who were in the beginning stages of development. Doug then developed a business plan to specialize in AMC work and ignore local lenders. By carefully perfecting the application process, Doug signed up with almost every AMC working in Montana. Because so few appraisers wanted to work with these companies and because the application process was typically difficult, Doug soon had too much volume to handle all the work by himself. Hiring office help to help handle the volume Doug made the decision to hire a full time office helper, working out an agreement with a local temp agency to handle payroll matters for a small fee. Doug later moved to completing all the necessary steps to do in-house payroll. Doug now uses a full time office person to assist with all the appraisal matters in the office, plus often times, another office helper. Hiring trainees Since beginning his appraisal business, Doug has mentored six appraisers. "In the hotel business, I was fortunate to have some extraordinary managers who looked after me and encouraged me. When I got into appraising, there were five appraisers with whom I worked to complete my Rear - Jeff Buszmann. Doug Smith, Travis Kehl Front - Irma Dwyer, admin assistant experience hours." From hotels (make people happy) to appraising (sometimes upset and "Mentoring, for me has been a mad people) good fit." Doug is now mentoring two appraisers with one just in the final stages of completing the steps for certification. They are both recent college graduates with finance degrees. One is planning to get his MAI designation. The other has been working for Doug for 6 months and is doing resdential now. Both started doing by residential and then moved to commercial. His next person will be trained in residential appraising. Two of his previous trainees started their own businesses. One quit appraising He has an SRA designation and is also an advisor to two persons who are seeking their SRA designation with the Appraisal Institute. Doug states emphatically that, "The future of the appraisal profession, more than any other component, is entirely in the hands of dedicated appraisers who are willing to mentor tomorrow's appraisers." The hotel business is tough - lots of moving around and relatively low pay due to the transition from corporate owned to franchised hotels since he started in the 1960s. Asked about the transition from the hotel business to appraising, Doug said that one aspect made him almost give up appraising. In the hotel business, Doug said, "You work hard and make people happy and pleased with good service. In appraising, you work hard but you don't necessarily make people very happy." I could not readily adjust to the anger of some clients and borrowers after working hard to produce a credible report." Doug sought out professional counseling, but said that the best help came when at a NAIFA appraisal course, the instructor, Lloyd D. Werner, commented that appraisers must, "Let the chips fall where they may." As time went on, a few once angry attorneys and accountants sent other engagements with Doug concluding that in the end the truth always prevailed and it was important to maintain the integrity of the work product PAGE 15–©Appraisal Today–February 2013 stand out from the crowd in every aspect of their business." "Appraisers need to pay attention to how their appraisal looks, the quality of their website, their appearance and demeanor when making inspections. How a business presents itself in the branding process and that may very well be the key to success in the future." "I believe in designations." "Appraisers who are successful are appraisers who expect to be successful and the designation is a confidence builder on the road to greater self-expectations." Reverse mortgages - Doug sees problems Rural Montana home (shack?) With a great view!! no matter how well or how badly it was received by the client. Editor's note: I have always felt the same conflicts, particularly withlender appraising. I started at an assessor's office, where my job was to equalize taxes so everyone paid their fair share. Of course, taxpayers didn't like me, but I worked for the public "good". est challenge is that the profession, at least residential appraising, is in the grip of a technical revolution. The monitoring of appraisal reports has shifted to applying computerized rule sets requiring appraisers to concentrate not on the real job of appraising, but to managing the report data to conform to rules and computerized trip wires. The difference between 1997 (when Doug started appraising) and today Branding your business Asked about the state of appraisal profession compared to when he started in 1997, Doug said that the greatPAGE 16–©Appraisal Today–February 2013 Asked about business advice for appraisers, Doug suggests that appraisers don't pay enough attention to branding. "Appraisers need to Doug also has a different view of a common appraisal product, that of appraisals for reverse mortgages. " I have completely withdrawn from providing appraisals for reverse mortgages. These wind up having a high misery index with awful fees and heavily discounted appraisal results. It is almost certain these will be next in line for the next scandal in which Congress will involve themselves." Editor's note: After doing a few of them, I quit doing reverse mortage appraisals in the late 1980s. I was not comfortable with the terms (many included shared appreciation), high costs, and the inability of elderly seniors to fully understand the terms. Outside of work - wordworker, skier, runner Too many of just work, and don't have any outside activities - "hobbies". Doug has a full woodworking shop in his garage and builds shakerinspired furniture. At his recent college reunion on the East Coast, he donated two shaker-inspired pieces of furniture. He was raised in Marblehead, Massachusetts and started wood- working in high school. He was a stage manager and built scenery. In his junior year he was a carpenter in a boat yard and really liked it. He went into another career, but remained interested in woodworking ever since. While in high school he worked at a yacht club and met a few college hotel management interns who got him interested in that as a career. He was planning on going to hotel school, but a yacht club member persuaded him to go to college, which would give him many more opportunities. He graduated with a degree in economics in 1963 and joined the Sheraton Hotel company's training progam for hotel management. Doug never married, but had an adopted son from a relationship when he was young. The son died, but he still sees his granddaughter and her children occasionally. He is an avid skier and runner. Doug started skiing in high school and skied 5 times last year in Montana. He participated in the Boston Marathon in 1978. He still does half marathons as a walker now. Doug, when asked about retirement plans, candidly reported he has no plans to formally retire. "I have slowly built a small firm that, as I add appraisers, offers no incentive for me to withdraw from day-to-day appraisal activities Instead the business firm offers me an opportunity to work on assignments that both interest me and ones that are within my physical capabilities." Doug in his wood shop, building Shaker inspired furniture No sking photos in August. Darn!! I somehow imagine Doug dying out in the field with a Disto in one hand and a tablet in his other hand (or whatever techie items are hot)!! Where to get more information To read Doug's recent articles, go to the paid subscriber Web page. For older articles, use the link to the list of previous articles on that page. If you want to read one (or more) of them, send an email to [email protected] and we will send it to you. PAGE 17–©Appraisal Today–Febuary 2013
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