SPECIAL ADVERTISING SECTION g n i t A e B e h t s d d O en d m ose x si agn e in di tat ir e e e s n O ill b pro th ew w ith r in . N hs g w nce es ou lp m r ca eti th he lif eak ow d br n n voi g a ca e a in . on com tic i th s e w b ati p i sh st er In pa rt n g n i at Be th e ds d O SPECIAL ADVERTISING SECTION A As anatomy goes, the prostate is the Rodney Dangerfield of human organs. Tucked away below a man’s bladder, the walnut-sized gland functions in relative obscurity. In fact, few individuals can describe what a prostate does or where it resides, and many are even unsure who has one. The prostate gland may be exclusive to men, but a recent study by the Prostate Foundation and the Gillette Prostate Challenge showed that a third of those polled believed that women can get prostate cancer, too. And yet, indications are that this much-misunderstood organ may finally be getting its due. Over the Baby-boomers take note: Prostate past year, a host of new informacancer is the most common and tion regarding the prostate—its most rapidly increasing cancer. health, protection, and treatment— has come to light. Early in 2007, *%% researchers announced discovery Egd_ZXiZYCZl 8VcXZg8VhZh of the genetic underpinnings of ^ci]djhVcYh prostate cancer, a development )*% sure to pave the way for new therapies and treatments. This year also marked the start of advanced clini)%% cal trials of EPCA-2, a biomarker expected to provide far greater accuracy in detecting prostate (*% cancer than current methods. At the same time, prevention is receiving increased attention. Researchers are developing a (%% deeper understanding of how environmental factors—including nutrition—affect and can im'*% prove prostate health. “The days of throwing everything up against EgdhiViZ the wall and seeing what sticks 7gZVhi '%% are behind us,” says Jonathan W. Ajc\7gdcX]jh Simons, MD, CEO and president 8dadc of the Prostate Association. “The hope is that, in the very near future, '%%% '%&% '%'% '%(% '%)% '%*% with the research progress we are Source: Prostate Cancer Foundation making now we’ll have a much Are you at risk? S better sense of how to treat the most common prostate problems men encounter, understand the molecular mechanisms involved, intervene earlier, and achieve the highest rates of survivability possible in those with prostate cancer. A stated goal is to try to make prostate cancer either a chronic disease or a preventable one.” Until men reach their 50s or 60s, the prostate often remains symptom-free, performing with little fanfare its behind-the-scenes role. It’s job is to pump out the fluid needed to nourish sperm cells on their way to a chance rendezvous with a waiting egg. Believe it or not, it’s possible to be fertile without a prostate. It is during middle age that conditions commonly arise that jeopardize prostate health. One such condition is prostatitis, an inflammation of the prostate gland caused by bacteria. Symptoms include burning during urination; urinary frequency, especially at night; perineal, testicular, bladder, and lower back pain; and painful ejaculation. The condition can be episodic, with flare-ups and remissions. Doctors normally prescribe antibiotics for prostatitis, and treatment may include heat therapy, biofeedback, and relaxation exercises to alleviate some of the symptoms. “Once a correct diagnosis has been made, one of the best www.fortune.com/sections SPECIAL ADVERTISING SECTION therapies may be that of reassurance that the patient does not have a life-threatening condition,” says Dr. Paul Schellhammer, president of the American Urological Society. Another affliction common in middle-aged men, benign prostatic hyperplasia (BPH), often results from noncancerous enlargement of the prostate gland, which compresses the urethra and causes difficulty in urination. BPH is a progressive disease that can lead to bladder damage, infection, blood in the urine, and, in rare cases, kidney damage. For men with mild symptoms, the most common treatment is watchful waiting. Medication treatments include alpha blockers and finasteride, an enzyme inhibitor that lowers prostatic androgen levels and can decrease prostate size. Removal of obstructive prostate tissue has been the traditional surgical procedure used to treat BHP. A number of new methods are now available, including laser surgery, hyperthermic treatment (using high temperatures to destroy prostate tissue), and the use of stents to expand the prostatic urethra and make urination easier. In the majority of cases, BPH affects the quality, not the quantity, of life. Not so with prostate cancer, the second-leading cause of death in men, after heart disease. As members of the baby-boom generation reach their 60s, some 50,000 men annually are expected to die from prostate cancer by the year 2020. Symptoms include painful and frequent urination, including the need to go to the bathroom at night; a preference to sit rather than stand to urinate; frequent pain or stiffness in the lower back, hips, or upper thighs; and an inability to urinate. In its early stages, prostate cancer can be asymptomatic, which is why getting men to schedule regular prostate screening exams is crucial. Just ask Damon Cormier, a 45-yearold chiropractor from Lake Charles, La. Cormier’s cancer was discovered unexpectedly one day last fall when he landed in the doctor’s office afwww.fortune.com/sections ter being injured in a car accident. As a health professional, Cormier had long been meticulous about performing a yearly blood test on himself to check the level of prostate-specific antigen (PSA) in his blood. He knew that PSA levels that rise rapidly are thought to signal the presence of prostate cancer. Cormier’s PSA levels had always been low and steady, and thus he believed his chances of having a malignancy were not high. However, he had not had a rectal exam. As his internist was stitching his wounds from the accident, the doctor noted that Cormier hadn’t had a prostate checkup in about five years. Several weeks later, the physician performed a digital rectal examination, a procedure in which a doctor accesses the prostate through the rectum and feels for hard or lumpy areas. Much to Cormier’s surprise, his doctor found a small but suspicious mass. A biopsy confirmed that Cormier had prostate cancer. As Cormier was to learn, PSA scores are far more reliable in predicting other prostate diseases other than prostate cancer. Moreover, a man’s PSA levels can be affected by many factors, including activities that cause vibrations in the body; they can also be temporarily elevated if a man has an ejaculation within three or four days prior to taking the test. While neither the PSA test nor the digital rectal exam are foolproof, they can, taken together, help save lives. “I was very lucky to have that car accident when I did,” Cormier says. “Had I continued to rely on my yearly PSA tests, I might not have gone in for the exam. That’s what made all the difference.” Meanwhile, major advances are being made in the tests that detect the disease. A new EPCA-2 test for a protein found in cancer cells has been shown to detect prostate cancer rather than simply prostate disease, and thus would eliminate the need for biopsies in men whose PSA is elevated for other reasons. “If the findings are confirmed in S Do You Know Your Score? T he following questionnaire has been devised by the American Urological Association (AUA) to assess the presence and severity of benign prostatic hyperplasia (BPH), a noncancerous condition caused by enlargement of the prostate gland. To take the quiz, indicate the number that applies for each question: Not at all (0); Less than one time in five (1); Less than half the time (2); About half the time (3); More than half the time (4); Almost always (5). Over the past month, how often have you: 1. … had a sensation of not emptying your bladder completely after you finished urinating? 2. … had to urinate less than two hours after you finished urinating? 3. 4. 5. 6. 7. … stopped and started several times after you urinated? … found it difficult to postpone urination? … had a weak urinary stream? … had to push or strain to begin urination? On average, how many times during the month did you get up to urinate after you went to bed? Total the points to calculate your BPH score. If your score is higher than seven, or if you have symptoms of an enlarged prostate, the AUA recommends that you see your urologist for an evaluation and treatment recommendations. Dr. Surena F. Matin, M.D. Anderson cancer surgeon Robotic hand, da Vinci surgical robot at M.D. Anderson ® IF YOU HAVE CANCER, YOU WANT TO PUT YOURSELF IN THE BEST HANDS POSSIBLE. IN CANCER SURGERY, EXPERIENCE COUNTS. AND NO ONE HAS MORE EXPERIENCE THAN M.D. ANDERSON. At The University of Texas M.D. Anderson Cancer Center, the most experienced cancer surgeons in the country are pioneering minimally invasive procedures to fight prostate, lung, gynecologic, and other cancers. Using the da Vinci surgical robot and a range of other laparoscopic and endoscopic techniques, this team of minimally invasive experts can remove cancer with less pain, and a shorter recovery time. So you can get back to your life sooner. Our team of cancer experts, and the incredible technology available to them, are among the reasons U.S.News & World Report ranks M.D. Anderson number one in cancer care. So if you’re fighting cancer, put yourself in our hands. ® Advanced technology in the right hands can make a big difference. F O R M O R E I N F O R M A T I O N , C A L L 1- 8 7 7 - M D A - 6 7 8 9 O R V I S I T M D A N D E R S O N . O R G / M I N I M A L L Y I N VA S I V E g n i at Be th e ds d O Researchers are developing a deeper understanding of how environmental factors affect prostate health. SPECIAL ADVERTISING SECTION larger clinical trials, the use of the EPCA-2 tests could help physicians identify patients who are more likely to have prostate cancer, and therefore minimize the number of biopsies performed,” says the Prostate Foundation’s Simons. The genetic basis for prostate cancer is also coming into sharper focus. In June, researchers from the Icelandic Cancer Registry in Reykjavik reported that a genetic mutation known as Icelandic BRCA2 999del5 is strongly predictive of lethal, aggressive prostate cancer. The study, reported in the Journal of the National Cancer Institute, analyzed the occurrence of the mutation in 527 prostate cancer patients. About 30 patients (or 5.7% of the sample) carried the mutation, according to the study. Carriers tended to be Recipe for Health? C an what you eat help ward off prostate disease? Researchers at UCLA’s David Geffen School of Medicine hope so. To find out, they are studying the prospect that pomegranate juice and the omega-3 fatty acids found in fish and other foods may offer some protection. A clinical trial is currently underway at the Clark Urology Center to compare the effects of a low-fat diet using omega-3 supplements and a standard Western diet, in men undergoing prostate removal due to cancer. The omega-6 fatty acids contained in corn, safflower oil, and red meat are the predominant polyunsaturated fatty acids in the Western diet. The healthier marine omega-3 fatty acids are found in cold-water fish like salmon, tuna, and sardines. Earlier animal studies at the UCLA Department of Urology support the notion that altering a man’s diet to include more omega-3 fatty acids while decreasing the amount of omega-6 fatty acids may reduce prostate cancer tumor growth rates and levels of prostate specific antigen (PSA), a biomarker that can indicate the presence of cancer. However, more trials need to be completed in humans before any clinical recommendations can be made, says Dr. William Aronson, the principal investigator. A glass of pomegranate juice a day may also keep prostate cancer recurrence away. A three-year study led by Dr. Allan Pantuck, associate professor of urology at the medical school, showed that drinking a glass of the juice daily increased by nearly four times the period during which PSA levels in men treated for prostate cancer remained stable. While it’s too early to make dietary recommendations based on this preliminary study, a multiplecenter Phase III randomized trial of the juice is now in the works. Until then, imbibing a glass each day will likely cause no adverse effects, says Pantuck. Salud! S diagnosed at a younger age and have a more aggressive cancer. The presence of the mutation was also strongly linked to survival rates: Risk of dying from prostate cancer was 2.35 times higher for BRCA2 carriers than for non-carriers. For Cormier and the other one-insix men who will be diagnosed with prostate cancer during their lifetimes, detection is just the beginning of the road. For treatment, Cormier turned to the M.D. Anderson Cancer Center in Houston, where doctors performed an innovative type of surgery known as robot-assisted minimally invasive radical prostatectomy. The surgery combines the best of two practices—laparoscopy, which allows a surgeon to perform operations through tiny keyhole punctures rather than large incisions—and robotic surgery, which employs robotic arms that offer optimum control, dexterity, and visualization of the prostate. To perform the surgery, Dr. Surena Matin, assistant professor of urology at M.D. Anderson, sat at a console a short distance away where he could view a real-time, highly magnified three-dimensional image of Cormier’s prostate. From this improved vantage point, he operated the controls at the console, and the robotic arms at the bedside replicated his actions with better-than human precision. “Through very small punctures less than an inch long we can insert high-definition cameras and instruments that can perform a variety of functions,” says Dr. Matin. “They can cut or burn or grasp, and even through these small punctures we can accomplish what we used to with a big incision.” The goal in Cormier’s surgery, as in all noninvasive surgery, Matin says, was “to duplicate what we do with open surgery but do it with the least impact to the patient’s wellbeing. We focus on getting a very good cancer outcome, while minimizing short-term side effects of surgery, such as pain, and maximizing the patient’s ability to walk, return to www.fortune.com/sections T H E S H R I N K I N G P R O S T A T E C H R O N I C L E S # 26 “She thinks she had it bad? You used to go five times a night.” N term. Ask your doctor if Avodart is right for you. And start spending your night in bed and not in the bathroom. Important Safety Information About Prescription AVODART® (dutasteride): Avodart is used to treat urinary symptoms of Enlarging Prostate. Only your doctor can tell if your symptoms are from an enlarged prostate and not a more serious condition, such as prostate cancer. See your doctor for regular prostate exams. Women and children should not take Avodart. Women who are or could become pregnant should not handle Avodart due to the SHRINK I T. potential risk of a specific birth defect. Do not donate blood until at least six months after stopping Avodart. Tell your doctor if you have liver disease. Avodart may not be right for you. Possible side effects, including sexual side effects and swelling or tenderness of the breast, occur infrequently. For more information, call 1.800.448.8176. See important patient information on next page. TO L E A R N M O R E V I S I T AV O DA RT . C O M © 2007 The GlaxoSmithKline Group of Companies All rights reserved. AVO915R0 ot only can an enlarging prostate interfere with your daily life, it can also prevent you or your partner from getting a good night’s rest. • Are you always going to the bathroom? • Do you get up to go two or more times a night? • Are you starting and stopping? • Do you have difficulty going once you get to the bathroom? If you have these urinary symptoms, you might have an enlarging prostate. Untreated, it’s a problem that could get worse. That’s why there’s Avodart. Other medications don’t treat the cause, because they don’t shrink the prostate. Over time, Avodart can actually help bring the prostate down to size and improve urinary symptoms over the long g n i at Be th e ds d O SPECIAL ADVERTISING SECTION By 2015, the number of new prostate cancer cases will increase 30%, from about 232,000 today. —Prostate Cancer Foundation Patient Information AVODART® (dutasteride) Soft Gelatin Capsules AVODART is for use by men only. work, and feel good. We also focus on long-term quality-of-life outcomes such as preserving sexual and urinary function.” Cormier’s cancer was caught in time. After his surgery, he was deemed cancer-free and was able to leave the hospital within 24 hours and drive home to Louisiana the next day. He began work about four weeks later. “I had an amazing recovery,” he says. “I tell my patients how lucky I was, and now they’re all running to get checkups.” Dr. Paul Schellhammer, head of the American Urological Association, used to approach advanced prostate cancer from a doctor’s point of view. Then, seven years ago, he tested his own PSA level and noticed that it had risen substantially. “I began to sweat, and as I was standing there looking at my own test results, I said to myself, “Oh, no. I’ve got the same disease I treat.” Dr. Schellhammer later learned that his disease was in the advanced stage, but he has since employed a combination of approaches including surgery, radiation, a clinical trial of a targeted therapy called lapatinib, and intermittent hormone therapy. “I’m still here,” he says, adding that many treatments are still left in the arsenal, including chemotherapy and several new immunotherapy drugs nearing approval. One company in South San Francisco, Novacea, has developed a new investigational therapy, DN-101, also known as Asentar™. Asentar™ is a novel, proprietary, high-dose oral formulation of calcitriol, a potent hormone that exerts its effects through the vitamin D receptor. For years, researchers have speculated that high doses of calcitriol might be able to stop the spread of cancer when combined with the anticancer drug docetaxel (Taxotere®). Read the information you get with AVODART before you start taking it and each time you refill your prescription. There may be new information. This information does not take the place of talking with your doctor. What is AVODART? AVODART is a medication for the treatment of symptoms of benign prostatic hyperplasia (BPH) in men with an enlarged prostate to: • Improve symptoms • Reduce the risk of acute urinary retention (a complete blockage of urine flow) • Reduce the risk of the need for BPH-related surgery AVODART is not a treatment for prostate cancer. Who should NOT take AVODART? • Women and children should not take AVODART. A woman who is pregnant or capable of becoming pregnant should not handle AVODART capsules. • If a woman who is pregnant with a male baby gets enough AVODART into her body after swallowing it or through her skin after handling it, the male baby may be born with abnormal sex organs. • Do not take AVODART if you have had an allergic reaction to AVODART or any of its ingredients. What are the special precautions about AVODART? • Men treated with AVODART should not donate blood until at least 6 months after their final dose to prevent giving AVODART to a pregnant female through a blood transfusion. • Tell your doctor if you have liver problems. AVODART may not be right for you. • A blood test called PSA (prostate-specific antigen) is sometimes used to detect prostate cancer. AVODART will reduce the amount of PSA ©2007 The GlaxoSmithKline Group of Companies All rights reserved. Printed in USA. AVO915R0 June 2007 measured in your blood. Your doctor is aware of this effect and can still use PSA to detect prostate cancer in you. What are the possible side effects of AVODART? Possible side effects are impotence (trouble getting or keeping an erection), a decrease in libido (sex drive), enlarged breasts, a decrease in the amount of semen released during sex, and allergic reactions such as rash, itching, hives, and swelling of the lips or face. These events occurred infrequently. Talk with your doctor if you have questions about these and other side effects that you think may be related to taking AVODART. If you don’t have prescription coverage, visit pparx.org, or call 1-888-4PPA-NOW (1-888-477-2669) SPECIAL ADVERTISING SECTION But continuous high-dose exposure to calcitriol at levels thought to be needed for treatment was shown to be toxic to humans. It was not until recently that two oncologists at Oregon Health Sciences University developed a means to give patients calcitriol in high doses while possibly avoiding drug-related toxicities. Asentar™ has been evaluated in early-phase clinical trials and is now being tested on hundreds of patients with advanced metastatic prostate cancer in a Phase 3 clinical study, called Ascent-2 (www. ascent-2.com). Novacea has formed a partnership with Schering-Plough, who will lead all global commercialization efforts of Asentar™ pending the results from the Phase 3 trial and review and approval by government health authorities. “It’s exciting that we’re taking a normal hormone and developing it for the treatment of advanced prostate cancer,” says Nova- cea’s president and chief medical officer, Dr. John G. Curd. “If the results of the clinical testing are positive, this may be a significant medical advancement that will help people with advanced prostate cancer.” For their part, prostate cancer survivors Damon Cormier and Paul Schellhammer are optimistic about the new less-invasive treatments coming into the pipeline. While a cure for prostate cancer may be years away, they say, the chances of living a full and productive life while undergoing treatment are becoming better and better. “We used to use the metaphor of a battle when talking about controlling prostate cancer,” says Schellhammer. “Now we talk about living well with it.” To advertise in our Prostate sections, contact Laurie Evans at 212.522.4632. To order reprints, contact Jo Mattern at 212.522.2582. Prostate Online T his month the American Urological Association Foundation will host four one-hour online “webinars.” Each will feature physicians and national experts discussing the causes of, diagnoses of, and treatment options for common prostate conditions. An online Q&A period will follow. To pre-register go to: www.UrologyHealth.org. The schedule (all EST): Sept. 12, 8 p.m. Topic: Prostatitis Sept. 18, 7 p.m.Topic: Localized Prostate Cancer Sept. 19, 7 p.m.Topic: Advanced/ Recurrent Prostate Cancer Sept. 25, 8 p.m.Topic: Enlarged Prostate/Benign Prostate Hyperplasia We’re Putting Advanced Prostate Cancer On Trial. Novacea is taking a stand against advanced prostate cancer* that does not respond to hormone therapy. In observance of National Prostate Cancer Awareness Month, we renew our commitment to find better ways of treating this serious disease and other cancers. That’s why we dedicate ourselves to developing drugs to improve outcomes for cancer patients. To help determine whether new cancer therapies are effective and safe for patients, clinical trials are conducted. Currently, Novacea is sponsoring the ASCENT-2 trial of the investigational drug, ASENTARTM (DN-101), in advanced prostate cancer. *Prostate cancer that has spread to another part of the body; also called metastatic prostate cancer. Join the fight against prostate cancer. If you or a loved one has advanced prostate cancer, talk with your doctor to find out if the ASCENT-2 trial is the right option, and learn more by visiting our website at www.ascent-2.com Novacea, Inc. 601 Gateway Boulevard, Suite 800. South San Francisco, CA 94080 www.novacea.com ©2007 Novacea, Inc. All rights reserved. UCLA offers prostate cancer treatment options as unique as you are. Beating prostate cancer is a highly personal battle. That’s why at UCLA, we put you, the individual, first. And since you’re not like anyone else, we specialize in not just one, but all treatment options, including some of the newest treatments for more advanced cases. This allows us to take into account the things most important to you. After all, our job is to save not just life, but quality of life. And as 1 of only 11 Specialized Programs of Research Excellence, designated by the National Cancer Institute, UCLA stands out from the crowd. Just like you. For more information, call 310.794.7700 or visit us at www.uclahealth.org/prostatecancer
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