Source: Toolbox.com/PJA Social Media Index, Wave V (HR Results)
Fielded January 6-22, 2010
Company Size More Than 10,000: 249 Responses
What is your job role?
Executive Manager (CXO/VP)
HR Director
HR Manager
HR Professional
HR Administrator
HR Consultant
Business Manager
Business Professional
Other
2.8%
16.9%
26.9%
34.1%
2.4%
5.6%
1.2%
3.6%
6.5%
What is your business focus/industry?
Aerospace
Agriculture
Banking/Finance
Comm. Providers (ISP/Telco/Other)
Construction/Architecture
Consulting (Other)
Consulting (Technology)
Data Processing Services
Education
Energy (oil, gas, etc.)
Engineering
Government (incl military)
Healthcare
HR/Staffing/PEO
Insurance/Legal/Real Estate
Manufacturing/Process
Marketing/Advertising
Media/Entertainment
Non-Profit
Other
Research/Development
Technology (hardware)
Technology (software)
Transportation/Utilities
Travel/Hospitality
VAR/VAD
Wholesale/Retail
2.0%
0.8%
17.3%
2.8%
0.8%
1.2%
1.2%
0.4%
3.6%
5.2%
2.8%
7.6%
6.8%
0.4%
4.0%
7.6%
0.8%
0.8%
1.2%
0.4%
2.8%
4.0%
5.6%
1.2%
0.0%
7.2%
11.5%
Source: Toolbox.com/PJA Social Media Index, Wave V (HR Results)
Fielded January 6-22, 2010 / Company Size More Than 10,000: 249 Responses
1
What is your geographic location?
North America
Europe
Asia
Rest of World
62.7%
16.1%
11.2%
10.0%
How many hours during an average week do you spend online consuming or
participating in the following:
Wikis
< 1 hour
1-2 hours
3-4 hours
> 4 hours
88.4%
8.8%
2.0%
0.8%
Blogs
< 1 hour
1-2 hours
3-4 hours
> 4 hours
76.3%
19.7%
2.8%
1.2%
Discussion groups
< 1 hour
1-2 hours
3-4 hours
> 4 hours
64.3%
26.1%
8.0%
1.6%
Podcasts (Audiocasts)
< 1 hour
1-2 hours
3-4 hours
> 4 hours
76.7%
18.5%
4.0%
0.8%
Profiles/Social networking
< 1 hour
1-2 hours
3-4 hours
> 4 hours
41.0%
33.3%
15.3%
10.4%
Microblogging (Twitter)
< 1 hour
1-2 hours
3-4 hours
> 4 hours
91.6%
6.4%
1.6%
0.4%
Source: Toolbox.com/PJA Social Media Index, Wave V (HR Results)
Fielded January 6-22, 2010 / Company Size More Than 10,000: 249 Responses
2
How many hours during an average week do you spend online consuming or
participating in the following media types?
Social media/user-generated content
(Toolbox.com, Wikipedia, Twitter,
Facebook, LinkedIn, etc.)
Editorial media (InformationWeek, CNN,
WSJ.com, etc.)
Vendor content (vendor-produced white
papers, webcasts, etc.)
3.35
2.64
1.96
Which of the following statements best describes how you use social media for
professional use? Please select as many as apply.
Sharing content with peers
59.4%
Networking with other professionals
72.3%
Staying current
74.7%
Searching for jobs
26.9%
Advancing your career
(building skills and expertise)
53.8%
Managing your reputation (demonstrating
expertise/building personal brand)
18.9%
Other (please specify)
6.0%
In the last six months, which of the following social media tools have you used to
advance your career? This includes searching for new jobs/opportunities, networking
with peers to fill current knowledge gaps, and training. Please select as many as apply.
Best practice communities
(Toolbox.com, StackOverflow)
60.6%
Vendor-run communities
(Oracle Technology Network,
6.4%
IBM Developerworks)
Professional networks (LinkedIn, Ryze)
65.9%
Social networks (Facebook, MySpace)
32.9%
Microblogging (Twitter, Tumblr)
7.2%
Sharing networks (SlideShare, Digg)
6.4%
Blogs (Blogger, LiveJournal)
11.6%
I don’t use social media for career
advancement
20.5%
Other (please specify)
5.2%
Source: Toolbox.com/PJA Social Media Index, Wave V (HR Results)
Fielded January 6-22, 2010 / Company Size More Than 10,000: 249 Responses
3
How has your participation in social media had a positive impact on your career? Please
select as many as apply.
Created new job opportunities for me
17.3%
Increased my responsibilities in my current
position
11.6%
Resulted in a promotion
5.6%
Resulted in new business/project
opportunities
14.1%
Increased my level of expertise in my
current position
55.4%
Increased confidence with a support
structure through professional networking
32.1%
Benchmarked my skills against peers
27.7%
Participation in social media has not
impacted my career
26.9%
Other (please specify)
6.4%
How does your social media presence affect your value as a job candidate?
Greatly increases value
6.8%
Increases value
36.5%
Neutral
55.4%
Creates risk and lowers value
1.2%
Creates great risk and significantly lowers
value
0.1%
How has your participation in social media (profiles, blogs, online communities, etc.)
had an impact on your use of traditional channels in building your career?
Complements Replaces No effect
62.7%
Training
4.4%
32.9%
40.2%
Resumés
8.0%
51.8%
20.5%
Career fairs
10.0%
69.5%
38.2%
Headhunters/recruiters
7.6%
54.2%
55.4%
Offline networking
3.6%
41.0%
45.0%
Online job boards
5.6%
49.4%
Source: Toolbox.com/PJA Social Media Index, Wave V (HR Results)
Fielded January 6-22, 2010 / Company Size More Than 10,000: 249 Responses
4
How important is active participation in social media for building reputation and your
personal brand? Active participation means engaging and interacting with other
professionals through social media by posting and answering relevant questions.
Very important
14.9%
Important
37.8%
Neutral: neither important nor unimportant 33.7%
Not very important
12.0%
Waste of time
1.6%
Which of the following social media channels do you use in building your reputation
online? Please select as many as apply.
Best practice communities (Toolbox.com,
StackOverflow)
40.2%
Vendor-run communities (Oracle
Technology Network, IBM
Developerworks)
3.6%
Professional networks (LinkedIn, Ryze)
57.8%
Social networks (Facebook, MySpace)
29.3%
Microblogging (Twitter, Tumblr)
7.6%
Sharing networks (SlideShare, Digg)
4.4%
Blogs (Blogger, LiveJournal)
5.2%
I don’t use social media for career
advancement
28.5%
Other (please specify)
3.6%
Source: Toolbox.com/PJA Social Media Index, Wave V (HR Results)
Fielded January 6-22, 2010 / Company Size More Than 10,000: 249 Responses
5
Which of the following statements best describes your participation in social media in
the last six months? Please select as many as apply.
Replied to a question posted by a peer
51.0%
Rated peer contributions (answer or
article)
21.3%
Commented on an article or entry posted
by a peer (blogs)
34.9%
Posted a question to community
members/peers
31.3%
Shared content that was posted by my
36.9%
peers
Built knowledge network through
connections
47.8%
No community interaction or engagement
16.5%
When you rate a peer/community member as an "expert", which of the following
attributes do you look for? Please rate on a scale of 1-5 where
1 = "Least Important" and 5 = "Most Important".
Average Rank
Promptness in response
Deep experience and background in a
particular field of expertise
Thoughtful and detailed response
Concise answers that directly address the
specific question
The ability to reference multiple sources
Quantity and frequency of
posting/responding
Language proficiency
3.2
4.2
4.0
4.2
3.4
2.6
3.3
Source: Toolbox.com/PJA Social Media Index, Wave V (HR Results)
Fielded January 6-22, 2010 / Company Size More Than 10,000: 249 Responses
6