Document 240895

What Is the Reality TV
Phenomenon In China?
Super Girls 2005 Statistics
Œ Number of applicants: ~150,000
Œ Average rating: ~10 (combined rating of all
14 CCTV channels when broadcast
simultaneously: ~30)
Œ Price for a 15 second commercial: 112,500
RMB (topped highest CCTV1 prime time rate
Œ Peak number of viewers: 400 million
Œ Number of SMS messages sent in for final
voting: 8.15 million
Top Reality Shows In China
Œ Super Girls (Hunan Television- based on
American Idol)
Œ Lycra (CCTV1- based on American Idol)
Œ Winner 100 (Dragon TV- based on
The Apprentice)
Œ Survival Challenges (Guangdong
Television- based on Survivor)
Recent Commercial Sponsors:
Meng Niu Yogurt
Air Canada
Shui On Group
Super Girls
Survival Challenges
Winner 100
Shanghai Media
Group
Lycra
Lycra
Lycra
Universal
Lycra