Learn why MicroStrategy Succeeds where SAP Business Objects & IBM Cognos Fails Presented by: Ani Jain | Date: January 30, 2013 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 1 Agenda Common Issues Facing BusinessObjects and Cognos Customers Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 2 Agenda Common Issues Facing BusinessObjects and Cognos Customers Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 3 Major European Bank migrated from BusinessObjects to MicroStrategy Why MicroStrategy? Implementation Higlights 2 universes and 27 reports/ documents converted in 5 weeks Rolled out to 2500 users worldwide Direct 1:1 conversion approach in order to meet strict deadlines Support from specialized conversion consultants Lower cost Reduced hardware from 19 servers to 2 BENEFITS BusinessObjects was becoming expensive to maintain Able to provide all the features of the existing BusinessObjects system Centralized and reusable metadata End user empowerment Easy to maintain Ability to migrate quickly Improved performance Improved report execution time from 30 sec to 5 sec Stable platform Eliminated frequent BOBJ server restarts Greater ease-of-use Powerful reporting tools available to nontechnical users Increased usage Due to improved performance and stable platform The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 4 Major Problems Commonly Reported by BusinessObjects and Cognos Customers Poor Performance & Scalability Poor Support and Increasing Maintenance Costs Multiple Interfaces and Loosely Integrated Architectures Inadequate Mobile BI Difficult to Administer & Maintain Difficult to Upgrade The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 5 Major Problems Commonly Reported by BusinessObjects and Cognos Customers 3.09 MicroStrategy Slow Performance Users wait a long time for data and documents to refresh. 1.95 Oracle OBIEE 0.5 SAP BO IBM Cognos 1.51 0 0.5 1 1.5 2 2.5 3 3.5 Query performance, adjusted for data volumes 9.07 MicroStrategy Despite most companies claiming to be able to handle large, detailed applications, in reality they do not. 3.52 Oracle OBIEE 1.76 SAP BO IBM Cognos 3.7 0 2 4 Data Scalability 6 8 10 Data volumes All data from BI Survey 12 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 6 Major Problems Commonly Reported by BusinessObjects and Cognos Customers MicroStrategy 1.31 Oracle OBIEE Poor Customer Support 0.57 Low ratings on product support. 0.48 SAP BO 0.76 IBM Cognos 0 0.2 0.4 0.6 0.8 1 1.2 1.4 Product Support Quality All data from BI Survey 12 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 7 Major Problems Commonly Reported by BusinessObjects and Cognos Customers MicroStrategy 2.16 Oracle OBIEE Inadequate Mobile BI 1.03 SAP BO Users don’t have a seamless way to view their reports and dashboards on an iPad or iPhone. 0.42 IBM Cognos 0.31 0 0.5 1 1.5 2 2.5 Mobile BI All data from BI Survey 12 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 8 Agenda Common Issues Facing BusinessObjects and Cognos Customers Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 9 Out Innovating Competitors BIG DATA VISUAL DATA EXPLORATION CLOUD MOBILE The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 10 Report Designers Create One Report and Can Render it on All Devices Business Objects/Cognos Multiple Rendering Engines Multiple Report Designs Multiple Rendering Engines MicroStrategy BI Web Web PDF PDF Flash Flash iPhone Multiple Report Designs iPhone Single Report Design Multiple Rendering Engines Multiple Report Designs MicroStrategy Universal Rendering Engine BlackBerry BlackBerry iPad iPad Microsoft Office Microsoft Office The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 11 Fully Integrated Architecture Ensures Full Object Reuse and Easy Upgrade Business Objects and Cognos Upgrade Path MicroStrategy Upgrade Path • Multiple product architectures and metadatas • Single Metadata • Many technology acquisitions • Organic Architecture • Multiple migrations • Single Admin architecture • Single Security Architecture • No Acquisitions • No Integrations • In-line product upgrades v5 v4 v3 7.0 7.5 8.0 8.1 9.0 9.3 v2 v1 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 12 Effective Administration Reduces Operational Cost Of BI As Well As Total Cost of Ownership (TCO) Enterprise Manager Integrity Manager Object Manager DEV Enterprise Monitoring Data Validation Command Manager Health Center System Manager Diagnosing and Solving Issues Automated Workflows PROD Change Management Automated Management Cindi Howson: “MicroStrategy has been an early innovator of a number of administrative features such as the ability to track usage, manage connections, and easily move objects from development to test to production.” The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 13 Agenda Common Issues Facing BusinessObjects and Cognos Customers Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 14 Agenda Common Issues Facing BusinessObjects and Cognos Customers Why BusinessObjects and Cognos Customers Upgrade to MicroStrategy Demo: Conversion Tool Upgrading to MicroStrategy is Low Risk The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 15 We Have the People, Processes, and Tools to Enable a Smooth Conversion Conversion Tools Conversion Utilities – Help speed up the conversion process and reduce human errors Conversion Methodologies After doing numerous conversions, we have established a set of optimal processes Dedicated Personnel Consultants who are dedicated to conversions to MicroStrategy The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 16 There are Two Basic Conversion Approaches MicroStrategy uses two basic conversion approaches: Work: Approach 1: Direct Conversion • Re-create BusinessObjects Universes or Framework Manager models • Re-create the BusinessObjects and Cognos reports • Used mainly for Proof-of-Concept purposes Result: • Faster conversion of small environments • Utilization of existing work • Does not take advantage of some MicroStrategy features (e.g., Prompting) Work: Approach 2: Optimized Conversion • Detailed report analysis to eliminate report redundancies • Re-create the BusinessObjects and Cognos reports • Revise data model for higher performance Result: • More efficient environment that fits requirements • Makes better use of MicroStrategy strengths • More time consuming and potentially higher cost The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 17 A Majority of Your Prior Investments Can Be Reused Estimated Cumulative Effort Create Business Objects and /or Cognos reports15% Convert Reports Establish Report/ Dashboard Specs-10% Create Universes/Models – 5% reuse Re-create Reports & Dashboards – 15% Establish Report/ Dashboard Sepcs-10% Convert Universes/Models Re-create Schema – 5% Tune Warehouse – 10% reuse Tune Warehouse – 10% Set Up ETL and Data Cleansing – 35% reuse Set Up ETL and Data Cleansing – 35% Design / Refine Data Model – 15% reuse Design / Refine Data Model – 15% Identify Sources of Data – 10% Estimated Cumulative Effort to Establish the BI Environment reuse In most circumstances, reuse of prior investment can be as high as 80% Identify Sources of Data – 10% Estimated Incremental Effort to Convert to MicroStrategy The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 18 System Improvement Is The Goal of an Optimized Conversion Report Reduction Improved Query Response The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 19 Report Reduction Inoperative reports BusinessObjects/Cognos Old/Unused reports TARGETS FOR CONVERSION Candidates for combining into one report Candidates for combining into one report Private Copies of Public reports Typical report reduction ratio is 7:1 to 10:1 depending on complexity of your environment The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 20 Improved Query Response Through Performance Levers 1 Obtain Immediate Query Efficiency 2 Design High Performance Dashboards 3 Employ In-Memory Cubes to Accelerate Performance 4 Implement Effective Caching Strategies 5 Configure MicroStrategy for High Performance 6 Leverage The Latest Database Technology The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 21 MicroStrategy Conversion Methodology Well defined delivery approach Gained from many prior engagements System improvement The conversion is not just a replacement Meet end-user expectations Extensive review sessions with end users The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 22 MicroStrategy Professional Services – Conversion Capabilities Our consultants are Certified Engineers trained on the latest MicroStrategy platform capabilities and on other major BI platforms. MicroStrategy Consulting conversion capabilities include: Detailed deployment planning and implementation Configuration of MicroStrategy environment Customized training Report, Dashboard, and Mobile app creation User interface customization The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 23 Next Steps email: [email protected] Let us Assess Your BI Environment and Determine Best Approach for Migration Try a Demonstration of our Conversion Capabilities Discuss How MicroStrategy Can Meet Your Evolving BI Needs The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. 24
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