CA R EER &

CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY EDUCATION
The Eastwood High School Career & Technology Department is proud to offer its students a variety of Career Pathways approved by the Texas
Education Agency. The Pathways are designed to prepare students with the technical and professional skills necessary to succeed in today’s highdemand occupational environment. These programs provide a variety of elective courses from which students are allowed to select in addition to
the academic courses required for graduation. EHS Career Pathways can help a student explore his/her potential and establish future career goals.
Career education may assist students by providing them with a means for enhanced earning potential while attending post-secondary
education/training. EHS Career Pathways education courses encourage students to develop a personal career plan and provide information for
post-secondary education opportunities.
AUDIO VIDEO PRODUCTION
BUSINESS ADMINISTRATION & FINANCE
HUMAN SERVICES
INFORMATION TECHNOLOGY
LAW ENFORCEMENT
MARKETING
STEM
WHY PURSUE EASTWOOD HIGH SCHOOL’S CAREER PATHWAYS?
RIGOROUS CURRICULUM
All of the classes offered in our Pathways contain a rigorous
curriculum that prepares students for industry specific entry level
requirements and post-secondary education.
GAIN ON THE JOB EXPERIENCE AND GET PAID
Upper level students are also given the opportunity to enroll in
Practicum classes where students are trained in either paid or
unpaid work opportunities. The experience gained through the
practicum classes is irreplaceable and in many cases, students are
able to continue on with their training partner after graduation.
FLEXIBILTY
The pathways are designed with a student’s schedule in mind. Most
Eastwood students are involved with other extracurricular activities
(athletics, band, student leadership, etc.). With multiple sections
offered and flexibility in the pathway sequencing, accommodations
can be made to benefit our students.
DISTINGUISHED ACHIEVEMENT
GRADUATION MEASURE
Students participating in the DAP Graduation Plan are able to utilize
successful completion of articulated classes as measures in order to
graduate with the DAP Distinction.
EARN ARTICULATED COLLEGE CREDIT
WHILE IN HIGH SCHOOL
Selected classes offered by Eastwood High School’s CTE Department
will articulate with equivalent college courses through means of an
Articulation Agreement with El Paso Community College or Advance
Technical Credit, Texas. Credits earned through the agreement with
EPCC are only accepted at EPCC. Credits earned through the
agreement with ATC Texas are valid at any Community College in the
state of Texas. A minimum grade must be achieved in order to gain
college credit. Current articulated classes include:
Business Information Management I
Business Information Management II
Accounting I
Marketing Dynamics
Principles in Information Technology
Research in Information Technology
EARN INDUSTRY RECOGNIZED CERTIFICATIONS
Industry recognized certifications are also available in many classes
such as Microsoft and Adobe.
CAREER & TECHNOLOGY STUDENT ORGANIZATIONS
Students are offered the opportunity to participate in Student
Organizations such as Future Business Leaders of America (FBLA)
and DECA which complement the course work through leadership
projects, competition, and community service
.
28
SCIENCE, TECHNOLOGY, ENGINEERING & MATH PATHWAY
Students must complete a STEM Application and be accepted into
the STEM Program prior to enrolling in any STEM classes.
The following is a sample four year plan for a student enrolled in the STEM Program.
th
th
th
12 Grade
CTE
Concepts in Engineering
Electronics
Robotics & Automation
Scientific Research &
Design or Engineering
Design & Problem Solving
MATH
PAP Algebra I or PAP
Geometry I
PAP Geometry or
PAP Algebra II
PAP Algebra II or
PAP Pre Calculus
PAP Pre Calculus or
AP Calculus
SCIENCE
PAP Biology
PAP Chemistry
PAP Physics
Science Elective
ELA
English I or
PAP English I
English II or
PAP English II
English III or
AP English III
English IV or
AP English IV or
Dual Credit English
SOCIAL STUDIES
World Geography or
AP Human Geography
World History or
AP World History
US History or
AP US History
Economics or
AP Economics &
Government or Dual Credit
Government
ELECTIVES
Foreign Language
Foreign Language
Foreign Language
Elective
ELECTIVES
Fine Art
Professional
Communications
Health
Principles of Technology
Elective
ELECTIVES
PE
Elective
Elective
Elective
Commended PSAT and/or
AP Exam (3 or higher)
Research Project and/or
AP Exam (3 or higher)
Research Project and/or
Dual Credit Classes
DAP MEASURES
4 Required
CAREER & TECHNOLOGY
11 Grade
CAREER & TECHNOLOGY
10 Grade
CAREER & TECHNOLOGY
th
9 Grade
CAREER & TECHNOLOGY
Once admitted, students will work closely with counselors and
teachers to understand the full scope of the program requirements.
CAREER & TECHNOLOGY
The Science Technology Engineering & Math Pathway at Eastwood High School will meet the needs of Eastwood’s pre-college engineering students. EHS STEM
students will thrive in the 21st Century economy by studying and entering into STEM fields. The cornerstone of the EHS STEM learning is student engagement and
exposure to innovation and design in STEM focused instruction and learning that models real world contexts. The STEM pathway closely aligns high school curriculum
and admission requirements of competitive colleges with the STEM qualifications for 21st century jobs. Teachers will employ high level learning strategies to help all
students be successful. In keeping with college and career readiness, students in the STEM Pathway will be offered the opportunity to meet the measures necessary
for Distinguished Achievement Plan (DAP) graduation designation.
29
CONCEPTS OF ENGINEERING & TECHNOLOGY
CAREER & TECHNOLOGY
Grade Level: 9
Course #: V100O
Prerequisite: Acceptance into EHS STEM Program
Credits: 1
Concepts of Engineering and Technology provides an overview of the various fields of science, technology, engineering, and mathematics and their
interrelationships. Students will use a variety of computer hardware and software applications to complete assignments and projects. Upon
completing this course, students will have an understanding of the various fields and will be able to make informed decisions regarding a coherent
sequence of subsequent courses. Further, students will have worked on a design team to develop a product or system. Students will use multiple
software applications to prepare and present course assignments.
ELECTRONICS
Grade Level: 10
Course #: V200O
Prerequisite: 2nd Year STEM Students - Concepts of Engineering & Technology
Credits: 1
Through use of the design process, students will transfer academic skills to component designs in a project-based environment. Students will use a
variety of computer hardware and software applications to complete assignments and projects. Additionally, students explore career opportunities,
employer expectations, and educational needs in the electronic industry.
CAREER & TECHNOLOGY
ROBOTICS & AUTOMATION
Grade Level: 11
Course #: V220O
Prerequisite: 3rd Year STEM Students - Electronics
Credits: 1
Through use of the design process, students will transfer advanced academic skills to component designs in a project-based environment. Students
will build prototypes or use simulation software to test their designs. Additionally, students explore career opportunities, employer’s expectations,
and educational needs in the robotic and automation industry.
PRINCIPLES OF TECHNOLOGY
CAREER & TECHNOLOGY
Grade Level: 11
Course #: V240O
Prerequisite: 3rd Year STEM Students - Electronics
Credits: 1
In Principles of Technology, students conduct laboratory and field investigations, use scientific methods during investigations, and make informed
decisions using critical thinking and scientific problem solving. Various systems will be described in terms of space, time, energy, and matter. Students
will study a variety of topics that include laws of motion, conservation of energy, momentum, electricity, magnetism, thermodynamics, and
characteristics and behavior of waves. Students will apply physics concepts and perform laboratory experimentations for at least 40% of instructional
time using safe practices.
ENGINEERING DESIGN AND PROBLEM SOLVING
Grade Level: 12
Course #: V300O
Prerequisite: 4th Year STEM Students – Principles of Technology
Credits: 1
Engineering Design is the creative process of solving problems by identifying needs and then devising solutions. The solutions may be a product,
technique, structure, process, or many other things depending on the problem. Science aims to understand the natural world, while engineering seeks
to shape this world to meet human needs and wants. Engineering design takes into consideration limiting factors or “design under constraint.” Various
engineering disciplines address a broad spectrum of design problems using specific concepts from the sciences and mathematics to derive a solution.
The design process and problem solving are inherent to all engineering disciplines.
SCIENTIFIC RESEARCH AND DESIGN I
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
Grade Level: 12
Course #: V260O
Prerequisite: 4th Year STEM Students – Principles of Technology
Credits: 1
Scientific inquiry is the planned and deliberate investigation of the natural world. Scientific methods of investigation are experimental, descriptive, or
comparative. Scientific decision making is a way of answering questions about the natural world. Students should be able to distinguish between
scientific decision-making methods and ethical and social decisions that involve science. The method chosen should be appropriate to the question
being asked. Students should be able to analyze a scientific system in terms of its components and these components relate to each other, to the
whole, and to the external environment. A system is a collection of cycles, structures, and processes that interact.
30
BUSINESS MANAGEMENT, FINANCE & ADMINISTRATION PATHWAY
CAREER & TECHNOLOGY
The following is a recommended sequence of classes for students participating in the Business Management, Finance and Administration Pathway. By following the
sequence, students are exposed to a variety of time tested, relevant and developing strategies valued by industry and post-secondary institutions. Some courses may
be taken concurrently or out of sequence to accommodate course scheduling or varying student interests; however, student, parent, and counselors should be in full
agreement and course instructor must provide approval. All prerequisite and grade level guidelines must be fulfilled. Although we do not anticipate it, some classes
may be unavailable due to deficient enrollment.
12th:
10th:
9th:
Business
Information
Management II
Business
Information
Management II
Business
Management
Business
Management
Accounting II
Accounting I
BUSINESS INFORMATION MANAGEMENT I
Grade Level: 9
Prerequisite: None
Accounting I
Business Management
Accounting I
Accounting II
Practicum in
Business
Management
Practicum in
Business
Management
EPCC POFT 1329 INTRODUCTION TO KEYBOARDING
Course #: V1410D
Credits: 1
BUSINESS INFORMATION MANAGEMENT II
Grade Level: 10-12
Prerequisite: Business Information management I
Course #: V1410D
Credits: 1
31
CAREER & TECHNOLOGY
Upon passing certification exam, students will receive: MICROSOFT OFFICE SPECIALIST CERTIFICATION
In this class, you will continue to learn to implement personal and interpersonal skills to strengthen your performance in
the workplace and in society and make a successful transition to the workforce and postsecondary education. You will
apply technical skills to address business applications of emerging technologies, create word-processing documents,
develop spreadsheets, formulate databases, and make electronic presentation using Microsoft Office. In addition to
enhancing your technology skills, you will have the opportunity to become Microsoft Office Specialist Certified, a
nationally recognized credential that will differentiate yourself in today's competitive job market, broaden your
employment opportunities by displaying your advanced skills.
CAREER & TECHNOLOGY
Upon passing certification exam, students will receive: MICROSOFT OFFICE SPECIALIST CERTIFICATION
In this class, you will learn to implement personal and interpersonal skills to strengthen your performance in the
workplace and in society and make a successful transition to the workforce and postsecondary education. You will apply
technical skills to address business applications of emerging technologies, create word-processing documents, develop
spreadsheets, formulate databases, and make electronic presentation using Microsoft Office. In addition to enhancing
your technology skills, you will have the opportunity to become IC3 INTERNET & COMPUTING CORE CERTIFICATION, a
nationally recognized credential that will differentiate yourself in today's competitive job market, broaden your
employment opportunities by displaying your advanced skills.
DUAL LANGUAGE BUSINESS INFORMATION MANAGEMENT I
Course #: V1410DL
CAREER & TECHNOLOGY
Business
Information
Management 1
CAREER & TECHNOLOGY
Business Information
Management II
11th:
BUSINESS MANAGEMENT
CAREER & TECHNOLOGY
Grade Level: 10-12
Prerequisite: Business Information Management I
Course #: V280D
Credits: 1
Through project based learning, students will analyze the primary functions of management and leadership as well as
social responsibility to business and industry. Students will develop a foundation in business law and ethics, human
resource management, business law, and financial management to become successful and competent managers,
employees and entrepreneurs. Students will develop and implement verbal and non-verbal skills to strengthen personal
and interpersonal through individual performance in the workplace and in society and make a successful transition to
the workforce or postsecondary education. Students apply technical skills to address business applications of emerging
technologies, create complex word-processing documents, develop sophisticated spreadsheets using charts and graphs,
and make an electronic presentation using appropriate multimedia software.
ACCOUNTING I
EPCC ACNT 1303 INTRODUCTION TO ACCOUNTING
CAREER & TECHNOLOGY
Grade Level: 10-12
Course #: V180F
Prerequisite: Business Information Management I
Credits: 1
DURING THE SPRING SEMESTER STUDENTS WILL HAVE THE OPPORTUNITY TO WORK WITH QUICKBOOKS ACCOUNTING SOFTWARE
Emphasis on Fundamental Principles & Small Business Accounting. Students investigate the field of accounting,
including how it is impacted by industry standards as well as economic, financial, technological, international, social,
legal, and ethical factors. Students reflect on this knowledge as they engage in the process of recording, classifying,
summarizing, analyzing, and communicating accounting information. Students formulate and interpret financial
information for use in management decision making.
ACCOUNTING II
Students continue the investigation the field of accounting, including how it is impacted by industry standards as well as
economic, financial, technological, international, social, legal, and ethical factors. Students reflect on this knowledge as
they engage in the process of recording, classifying, summarizing, analyzing, and communicating accounting
information. Students formulate and interpret financial information for use in management decision making.
PRACTICUM IN BUSINESS MANAGEMENT I-II
Grade Level: 11-12
Prerequisite: 3rd or 4th year in Business Management Pathway and Instructor’s approval
Emphasis on
Soft-People &
Employability
Skills
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
Grade Level: 11-12
Course #: V200F
Prerequisite: Business Information Management I
Credits: 1
DURING THE SPRING SEMESTER STUDENTS WILL HAVE THE OPPORTUNITY TO WORK WITH QUICKBOOKS ACCOUNTING SOFTWARE
32
PAID WORK BASED LEARNING OPPORTUNITY
Course #: Z100D, Z120D
Credits: 3
The practicum is designed to give students supervised practical application of previously studied knowledge and skills.
Practicum experiences occur in a paid or unpaid arrangement and a variety of locations appropriate to the nature and
level of experience. Students implement personal and interpersonal skills to strengthen individual performance in the
workplace and in society and to make a successful transition to the workforce or postsecondary education. Students
apply technical skills to address business applications of emerging technologies. Students develop a foundation in the
economical, financial, technological, international, social, and ethical aspects of business to become competent
consumers, employees, and entrepreneurs. Students enhance reading, writing, computing, communication, and
reasoning skills and apply them to the business environment. Students incorporate a broad base of knowledge that
includes the legal, managerial, marketing, financial, ethical, and international dimensions of business to make
appropriate business decisions.
MARKETING PATHWAY
CAREER & TECHNOLOGY
The following is a recommended sequence of classes for students participating in the Marketing Pathway. By following the sequence, students are exposed to a
variety of current and developing technologies valued by industry and post secondary institutions. Courses may be taken out of sequence to accommodate course
scheduling or varying student interests; however, student, parent, and counselors should be in full agreement and course instructor must provide approval. All
prerequisite and grade level guidelines must be fulfilled. Some classes may be unavailable due to deficient enrollment.
12th:
10th:
Sports &
Entertainment
Marketing
9th:
Fashion Marketing
Fashion
Marketing
Fashion
Marketing
Marketing
Dynamics
Marketing
Dynamics
Practicum in
Marketing
Dynamics
Practicum in
Marketing
Dynamics
SPORTS & ENTERTAINMENT MARKETING
Grade Level: 10-12
Prerequisite: Business Information Management I
Course #: V180N
Credits: 1
FASHION MARKETING
Grade Level: 10-12
Prerequisite: Business Information Management I
Course #:V120N
Credits: 1
Students will gain a working knowledge of promotion, textiles from the runway to the sales floor, merchandising,
mathematics, selling, visual merchandising, and career opportunities. Students will have the opportunity to develop
skills that involve electronic media techniques necessary for a business to compete in a global economy. Students will
coordinate online and off-line marketing. Students will demonstrate critical-thinking skills using decision-making models,
case studies, various technologies, and business scenarios.
Grade Level: 11-12
Prerequisite: 3rd or 4th year in Marketing Pathway & Instructor’s approval
EPCC MRKG 1311 PRINCIPLES OF MARKETING
Course #: Z100N
Credits: 1
Marketing is a series of dynamic activities that focus on the customer to generate a profitable exchange. Students gain
knowledge and skills that help them to be proficient in one or more of the marketing functional areas associated with
distribution, financing, marketing information management, pricing, product planning, promotion, purchasing, risk
management, and selling skills. Students integrate skills from academic subjects, information technology, interpersonal
communication, and management training to make responsible decisions. This course may include paid or unpaid career
preparation experience.
33
CAREER & TECHNOLOGY
MARKETING DYNAMICS
CAREER & TECHNOLOGY
Have you ever wondered why certain colors are used in certain advertisements or how advertisers are able to
manipulate images? In this class, students will be exposed to a comprehensive introduction to the principles and
practices of advertising. Students will gain knowledge of techniques used in current advertising, including print,
broadcast, and digital media, target marketing and segmentation, sponsorship, event marketing, promotions,
sponsorship proposals, and implementation of sports and entertainment marketing plans. This course will also provide
students an opportunity to create a themed restaurant and a sports franchise through virtual business software.
CAREER & TECHNOLOGY
Business
Information
Management 1
Sports &
Entertainment
Marketing
Sports &
Entertainment
Marketing
CAREER & TECHNOLOGY
11th:
PRACTICUM IN MARKETING DYNAMICS I & II
Grade Level: 11-12
Prerequisite: 3rd or 4th year in Marketing Pathway & Instructor’s approval
EPCC MRKG 1311 PRINCIPLES OF MARKETING
Course #: Z120N, Z140N
Credits: 3
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
Through course required employment, students gain knowledge and skills and customer-service skills. The practicum is
designed to give students supervised practical application of previously studied knowledge and skills. Practicum
experiences can occur in a variety of locations appropriate to the nature and level of experience. The practicum course is
a paid or unpaid experience for students participating in a coherent sequence of career and technical education courses
in marketing education.
34
INFORMATION TECHNOLOGY PATHWAY
Digital &
Interactive Media
9th:
Principles of
Information
Technology
10th:
Digital &
Interactive Media
Web Technologies
Web
Technologies
Computer
Programming
CAREER & TECHNOLOGY
11th:
12th:
Digital &
Interactive
Media
Web
Technologies
Computer
Programming
Research in
Information
Technology
EPCC ITSC 1301 INTRODUCTION TO COMPUTERS
Grade Level: 9
Prerequisite: None / Can not be taken after BIM I
Course #: V100K
Credits: 1
Students develop computer literacy skills to adapt to emerging technologies used in the global marketplace. Students
implement personal and interpersonal skills to prepare for a rapidly evolving workplace environment. Students enhance
reading, writing, computing, communication, and reasoning skills and apply them to the information technology
environment.
Grade Level: 10-11
Prerequisite: Business Information Management I
Course #: V200K
Credits: 1
Upon passing certification exam, students will receive: ADOBE VISUAL COMMUNICATION CERTIFICATION
Emphasis in Graphic Design, Animation and Video Effects. Ever wondered how Hollywood Celebrities and Models look
absolutely flawless on magazine layouts? Using Adobe Photoshop, you will learn to edit photographs, create and draw
images for print and the Web. You will learn to use Indesign, a desktop publisher to create logos, brochures,
newsletters, and advertisements. You will also learn to create digital animations using Adobe Flash and video editing
using Premier Pro. In addition to enhancing your graphic design skills, you will have the opportunity to become an
Adobe Certified Associate (ACA), a nationally recognized credential that validates entry-level skills needed to plan,
design, build, and maintain effective communications by using different forms of digital media. See you in Class!
Course #: V180C
Credits: 1
Careers in Commercial Photography require skills that span all aspects of the industry from setting up a shot to
delivering products in a competitive market. Within this context, in addition to developing technical knowledge and
skills needed for success in the Arts, Audio/Video Technology and Communications career cluster, students will be
expected to develop an understanding of the industry with a focus on creating quality photographs.
35
CAREER & TECHNOLOGY
DIGITAL AND INTERACTIVE MEDIA – EMPHASIS ON COMMERCIAL PHOTOGRAPHY
Grade Level: 11-12
Prerequisite: Instructor Approval
CAREER & TECHNOLOGY
DIGITAL AND INTERACTIVE MEDIA
CAREER & TECHNOLOGY
Business
Information
Management 1
PRINICPLES OF INFORMATION TECHNOLOGY
CAREER & TECHNOLOGY
The following is a recommended sequence of classes for students participating in the Information Technology Pathway. By following the sequence, students are
exposed to a variety of current and developing technologies valued by industry and post-secondary institutions. Courses may be taken out of sequence to
accommodate course scheduling or varying student interests; however, student, parent, and counselors should be in full agreement and course instructor must
provide approval. All prerequisite and grade level guidelines must be fulfilled. Some classes may be unavailable due to deficient enrollment.
WEB TECHNOLOGIES
CAREER & TECHNOLOGY
Grade Level: 10-12
Prerequisite: Business Information Management I
Course #: V220K
Credits: 1
Upon passing certification exam, students will receive: ADOBE WEB COMMUNICATION CERTIFICATION
Emphasis in Designing, Developing, and Publishing Web Pages. How is it possible that you can access so much
information from the Internet? In this class, you will learn to develop and publish web pages using Adobe
Dreamweaver. You will also learn about image management and typography to insert images with text. You will
enhance web pages using Adobe Fireworks and Flash to insert animations and interactive controls. In addition to
enhancing your web design skills, you will also have the opportunity to become an Adobe Certified Associate (ACA), a
nationally recognized credential that validates entry-level skills needed to plan, design, build, and maintain effective
communications by using different forms of digital media. See you in Class!
COMPUTER PROGRAMMING
CAREER & TECHNOLOGY
Grade Level: 11-12
Prerequisite: Business Information Management I
Course #: V160K
Credits: 1
CAREER & TECHNOLOGY
Upon passing certification exam, students will receive: ADOBE RICH MEDIA CERTIFICATION
Everyone loves to play online games. However, can you create your own? In this class, you will be introduced to
programming which will lead to game design and development. You will learn the basic understanding and applications
of C++, DirectX, and Action scripts (Adobe Flash). You will learn to create 2D Arcade Games, and then advance to
creating 3D Games. Your creativity, imagination and analytical skills will provide you with endless scope of opportunities
to become a Game Developer. You must have a solid mathematics foundation and abundance of fortitude and
creativity. See you in class!
RESEARCH IN INFORMATION TECHNOLOGY SOLUTIONS I
EPCC ITSC 1325 PERSONAL COMPUTER HARDWARE
Grade Level: 12
Prerequisite: 2 Information Technology Classes and Instructor Approval
Course #: Z120K
Credits: 3
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
Students gain knowledge and skills in the application, design, production, implementation, maintenance, evaluation, and
assessment of products, services, and systems. Knowledge and skills in the proper use of analytical skills and application
of information technology concepts and standards are essential to prepare students for success in a technology-driven
society. Critical thinking, information technology experience, and product development may be conducted in a
classroom setting with an industry mentor, as an unpaid internship, or as career preparation.
36
ARTS, A/V TECHNOLOGY & COMMUNICATION PATHWAY
VIDEO MEDIA TRACK
CAREER & TECHNOLOGY
11th:
Audio Video
Production
12th:
Advanced Audio
Video
Production
10th:
Digital &
Interactive Media
Professional
Communications
PRINCIPLES OF ARTS, AUDIO VIDEO TECHNOLOGY, AND COMMUNICATIONS
Grade Level: 9
Prerequisite: None
Course #: V100C
Credits: 1
PROFESSIONAL COMMUNICATIONS
Grade Level: 10-12
Required Course
Course #: V240C
Credits: ½ Speech
37
CAREER & TECHNOLOGY
Communications blends written, oral and graphic communication in a career-based environment. Careers in the global
economy require individuals to be creative and have a strong background in computer and technology applications, a
strong and solid academic foundation, and a proficiency in professional oral and written communications. Within this
context, students will be expected to develop and expand the ability to write, read, edit, speak, listen, apply software
applications, manipulate computer graphics, and conduct internet research. As this course is a 1 semester course, it
can be taken in either the Fall or Spring Semester. Course curriculum will focus on the fundamentals required to
succeed in the Mass Media Track of this pathway.
CAREER & TECHNOLOGY
Mass media influence the way meanings and realities are created and shared in contemporary society. Students
enrolled in Media Literacy will develop their skill in understanding, analyzing, using, and producing media intelligently.
High school students should realize that media could be a vehicle for full participation in academic, social, and
democratic processes. Students enrolled in Media Literacy will understand how media influence our tastes, our
behavior, our purchasing, and our voting decisions. Students who are media literate understand television, radio, film,
and other visual images and auditory messages.
CAREER & TECHNOLOGY
9TH:
Principles of A/V
Technology &
Communications
CAREER & TECHNOLOGY
The Eastwood High School Arts, A/V Technology & Communications Pathway contains two distinct areas of concentration, Mass Media Track and Graphic Design and
Animation Track. The Mass Media Track is a rigorous academic program, which will include the study of the structure, processes, aesthetics, functions, and effects of
human communication and mass media. In this, a broad-based program, students will have the opportunity and flexibility to gain knowledge and skills in a wide array
of communication skills that will be transferable across the career spectrum. It will prepare them to pursue post-secondary studies.
DIGITAL AND INTERACTIVE MEDIA
CAREER & TECHNOLOGY
Course #: V200K
Credits: 1
Upon passing certification exam, students will receive: ADOBE VISUAL COMMUNICATION CERTIFICATION
Emphasis in Graphic Design, Animation and Video Effects. Ever wondered how Hollywood Celebrities and Models look
absolutely flawless on magazine layouts? Using Adobe Photoshop, you will learn to edit photographs, create and draw
images for print and the Web. You will learn to use Indesign, a desktop publisher to create logos, brochures,
newsletters, and advertisements. You will also learn to create digital animations using Adobe Flash and video editing
using Premier Pro. In addition to enhancing your graphic design skills, you will have the opportunity to become an
Adobe Certified Associate (ACA), a nationally recognized credential that validates entry-level skills needed to plan,
design, build, and maintain effective communications by using different forms of digital media. See you in Class!
CAREER & TECHNOLOGY
Grade Level: 10-11
Prerequisite: Business Information Management I
Grade Level: 11
Prerequisite: Principles of Arts, Audio Video Technology, and Communications
AUDIO VISUAL PRODUCTION
Course #: V140C
Credits: 1
Video Technology is probably the most universally known of all visual media and is an integral component of many
technology applications. The process of editing creates a special mood, tempo, and pace to enhance the subject matter.
Video production is not only instructional and analytical but also artistic. Students will learn video basics as well as
participate in preproduction, production, and post production stages of video creation, distribution, and evaluation of
the product. Students enrolled in this course will be computer literate and have experience with the basic electronic
productivity tools.
ADVANCED AUDIO VISUAL PRODUCTION
CAREER & TECHNOLOGY
Grade Level: 12
Prerequisite: Audio Video Production
Course #: V120C
Credits: 1
CAREER & TECHNOLOGY
CAREER & TECHNOLOGY
Careers in audio and video technology and film production span all aspects of the audio/video communications industry.
Within this context, in addition to developing advanced knowledge and skills needed for success in the Arts,
Audio/Video Technology, and Communications career cluster, students will be expected to develop an advanced
understanding of the industry with a focus on pre-production, production, and post-production activities. This course
may be implemented in an advanced audio format or an advanced format, including both audio and video.
38