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For use in Parent Newsletter
Why Celebrate Red Ribbon Week?
Red Ribbon in October illustrates a commitment to and support of the fight
against illegal drug use. Our school participates in this national campaign to
honor the memory of Kiki Camarena, a DEA agent murdered by drug dealers,
and our local law enforcement professionals killed on duty-related incidents.
We are committed to doing our part in teaching our students to refuse alcohol and other illegal substances,
not just during Red Ribbon week (October) but all during the year. I CARE will be providing red
ribbons, posters and red pencils with a drug free message (elementary and middle school students) to our
school in observance of Red Ribbon week. However, ribbons and pencils don’t change behavior. It will
take a real partnership between the school, the communty and the family to increase the probability that
our students will make wise choices regarding the use of alcohol and other drugs. We hope the ribbons
and pencils serve to remind the students to make safe choices, and to remind adults of our role in
prevention.
Have you heard or seen the recent public-service announcements saying “Parents: The Anti-Drug”, or
“Parents: You make the difference”? Parents: You do make the difference! School intervention alone
will not change behavior outside of school. Are you doing your part? Are you:
Modeling safe and healthy choices?
Providing opportunities for your children to see you having fun without the use of alcohol?
Communicating clear, consistent messages regarding no drug use and no underage use of
alcohol?
Supervising, supervising, supervising? You supervised when they were toddlers, and during
the early elementary years. Supervision in the later elementary years, middle school years, and
on into the high school years is vital! The average age of first experimentation with substances is
11 years old and is usually done in a child’s home after school hours, or in other hangouts where
they get “dropped off”. If a child is vigilantly supervised early experimentation is less likely.
(Stop in at a party, check with the hosting parent to confirm that they will be providing
supervision.)
Let’s join together as prevention partners:
Talk to your children this month.
Re-emphasize your rules and expectations.
Plan alcohol-free family activities!
Ask questions of your children and listen to what they say (and what they don’t say.)
Wear a red ribbon during October.
Copy and use the logo wherever possible…in church bulletins, in your business newsletters, or posted in
businesses that you frequent. Tie a red ribbon on your car or place of business to indicate your efforts in
helping to build a drug-free community for our children. Together we can make a difference!
October is Red Ribbon Month
Red Ribbon Week October 23-31, 2013
The Story Behind the Symbol
Enrique “Kiki” Camarena grew up in a dirt-floored house with
hopes and dreams of making a difference.
Camarena worked his way through college, served in the Marines
and became a police officer. When he decided to join the U.S.
Drug Enforcement Administration, his mother tried to talk him out
of it. “I can’t not do this,” he told her. “I’m only one person, but I
want to make a difference.”
The DEA sent Camarena to work undercover in Mexico
investigating a major drug cartel believed to include officers in the
Mexican army, police and government. On Feb. 7, 1985, the 37
year-old Camarena left his office to meet his wife for lunch. Five
men appeared at the agent’s side and shoved him into a car. One
month later, Camarena’s body was found in a shallow grave. He
had been tortured to death.
In honor of Camarena’s memory and his battle against illegal drugs, friends and neighbors began
to wear red badges of satin. Parents, sick of the destruction of alcohol and other drugs, had begun
forming coalitions. Some of these new coalitions took Camarena as their model and embraced
his belief that one person can make a difference. These coalitions also adopted the symbol of
Camarena’s memory, the red ribbon.
The National Family Partnership organized the first Nationwide Red Ribbon Campaign in 1988.
Since that time, the campaign has reached millions of U.S. children. Red Ribbon activities
promote protective factors for our young people of bonding, healthy beliefs and standards. We
invite you to be a part of a network of hundreds of organizations and thousands of volunteers
who are committed to nurturing the full potential of all children by:
 Opposing the illegal use of tobacco, alcohol and other drugs, and by promoting a healthy
lifestyle.
 Demonstrating your personal commitment to a Drug Free community by wearing and/or
displaying Red Ribbons during October – I CARE Red Ribbon Month.
 Participating in your community to build a bridge from awareness and education to
action.
“Prevention Works”
Red Ribbon
THEME Suggestions
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“Red Day or Red Rally Day” wear red shirts to school
“Give Drugs the Slip Day” wear slippers to school
“Sock it to Drugs Day” wear crazy socks to school
“Boot out Drugs Day” wear boots of any kind to school
“Band Against Drugs” wear headbands or bandanas
“Tie One on Against Drugs” wear crazy ties or headbands
“Living Drug Free is No Sweat for Me” wear sweats to school
“I Can’t Bear Drugs” collect teddy bears to be given to a local shelter
“Run From Drugs” have students participate in drug free relay races
“We Can Say No to Drugs” everyone brings canned goods to donate to a local shelter
or food bank
“Don’t Horse Around with Drugs” everyone dresses up like cowboys and cowgirls
“Rock Around the Clock Drug Free” everyone dresses up 50’s style
“Drug Free Makes Cents” collect coins for a local shelter
“Lick the Drug and Alcohol Problem” hand out red suckers with a drug free message
“Drugs are Garbage” place signs on trash cans or paint with drug-free messages
“My Life is in Mint Condition-I’m Drug Free” guess the number of mints in the jar
“Mixing Drugs and Life Don’t Match” wear mixed matched clothing
“War on Drugs” wear camouflage
“Reach for the Stars! Don’t do Drugs!” pass out gold stars
“Prevention Works”
IDEAS for Red Ribbon
SCHOOL-WIDE
 Allow school personnel and students to wear red shirts on specified day
 Offer a discount on certain recess or lunch snacks to anyone wearing red on a specified
day
 Incorporate drug free messages in announcements
 Encourage participation in the state Red Ribbon Rally on Capitol steps (information
included in this packet)
 Encourage teachers to use sample lessons included in this packet
 Hold a door decorating contest
 Decorate the outside of the school
o Hang red ribbons around trees, post, etc.
o Spell “Drug Free” with red cups in the fence
 Form a people chain on the football field or playground to form the words “Drug Free”
and have it photographed from the air. Invite the local press
 Have students form a chain around the school or a school building, holding hands to
signify that they are banded together to keep the school drug free. Invite the local press
 Ask food service personnel to serve as many red foods as possible during the week—
apples, Jell-O, spaghetti, pizza, etc. They may also wear red aprons or ribbons
 Make large banners for commons areas or cafeterias and have students outline their own
handprints and sign them. “Hand in Hand, Let’s Take a Stand Against Drugs”
 Hold a Family Fun Night at your school, complete with games, activities, etc. Family
bonding is a protective factor in the fight against drug use
 Select a clothing theme day (examples listed on previous page)
 Ask school’s PTO’s, PTA’s, neighborhood faith communities, local businesses, civic
associations or civic organizations to put messages in bulletins/newsletters (see cameraready attachments) and to provide prizes for contests during the month
 Set up a special display in the library dedicated to drug free messages. Include books and
magazines about healthy choice
 Partner with your school’s feeder schools (elementary to middle, middle to high)
For STUDENTS
 Wear a Red Ribbon
 Participate in school Red Ribbon activities
 Pledge to be drug-free
 Encourage your friends to stay drug-free
 Role model healthy choices for younger kids
For TEACHERS
 Decorate your school and classroom with Red Ribbons
 Integrate prevention messages in every subject area
 Ask students to identify “anti-drug” activities they enjoy
 Use cross-age peer leaders in prevention activities
 Organize, support and assist with school-wide Red Ribbon activities
For SPORTING EVENTS
 Set up contest between grade levels for best anti-drug cheer during pep rallies
 Offer half-price admission to a home ball game or other school events to anyone wearing
red during the specified week
 Ask school administrators to incorporate Red Ribbon messages into announcements
before kickoff at football games and other athletic and cultural events
 Ask school mascots to wear a large red ribbon to pep rallies and games
 Help organize a special Red Ribbon ceremony during half-time
o Example: have band members use flashlights to introduce a moment of silence to
remember the young people who have lost their lives to drugs or alcohol or
because of the substance abuse of others (drunk drivers)
 Consider offering a safe, drug-free activity after a football game one Friday night during
October, perhaps in conjunction with a local faith community or other community
sponsor
 Print Red Ribbon history and school activities in the football program.
 Put red dots or stickers on football helmets and/or design a special “patch” with an antidrug message for uniforms
 Invite the band to wear red ribbons
 Invite the cheerleaders to wear red ribbons and to lead drug-free cheers
 Send information on steroids and other drug-related problems to all coaches
 Encourage athletes to participate as role models in drug-free community activities
 Distribute red ribbons to fans at sporting events
For PARENTS
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Wear a Red Ribbon
Visit websites
Talk with your kids about alcohol, tobacco and other drugs and your house rules
Participate in city & school prevention events
Educate yourself about alcohol & other drug abuse among youth and adults
Role model adult fun without the use of alcohol
For more information contact I CARE at 226-2273.
(Resource: http://www.ctprevention.com/casac/redribbon.html)
*Source: Merrill, Trish. Resource Building a Team Ministry; c. 1999 (p 8-11)
50+ WAYS TO PARTICIPATE IN
RED RIBBON CELEBRATIONS
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Red Ribbon Game
Red Ribbon Hunt
Drug and Alcohol Education
Drug and Alcohol Quiz
Red Ribbons for Kids
Red Ribbon Decoration in Home or Office
Red Ribbon Decorations on Buildings
Red Ribbon Gala
“Wear Red” Day
Red Ribbon Walk-A-Thon
Red Ribbon “Hello Walk”
Red Ribbon Pledge Campaign in Office
Red Ribbon Campaign for Kids/Parents
Red Ribbon Pot Luck
Red Dessert Swap
The Biggest Red Ribbon
Red Ribbon “Best Decorated” Contest for Home
or Office
Red Ribbon Distribution in Local Stores/Malls
Red Ribbon in the Media
Red Ribbon on the Radio
Red Ribbon Contest
Red Ribbon Gift Exchange
Red Ribbon Signs
Red Ribbon Sing-off
Red Ribbon in Sports
26. Kids Participate in Red Ribbon Celebration
27. Senior Citizens Join in Red Ribbon
Celebrations
28. Red Ribbon on Highways
29. Dining with Red Ribbons
30. Senior Citizens Join in Red Ribbon Celebrations
31. Red Ribbon on Highways
32. Red Ribbon Tie-on
33. The Longest Red Ribbon
34. Red Ribbon Leads the Way
35. 38.Dining with Red Ribbons
36. Decorating with Red Ribbons
37. Red Ribbon Hair Style Competition
38. Red Ribbon Party in Home/Office
39. Red Ribbons Get Sophisticated
40. Red Ribbon Goes Country
41. Red Ribbon Car Decoration
42. Red Ribbons Go Door-to-Door
43. Red Ribbon Mystery Guest
44. Video Drug and Alcohol Education Hour/Day
45. Seeing Red by decorating with Red
46. Red Ribbon Competition
47. Red Ribbons for Parents
48. Attend Drug/Alcohol Program Open House
49. Put Red Ribbons on Cars in Parking Lots
50. Invite a police officer to lunch
51. Lunch-time Alcohol and Drug Education Hour
52. Red Ribbon Golf Tournament
53. a police officer to lunch
54. Lunch-time Alcohol and Drug Education Hour
55. Red Ribbon Golf Tournament
Prevention Activities
For Every Subject for Every Age
Theme this year is “Prevention Works”
Mathematics:
Using the facts and statistics provided in this idea guide, create equations for students to solve that will
also make them aware of the alarming figures associated with drug use. For example, provide students with the
population of your school. Then have them calculate how many kids in their school say “NO” to marijuana
(62% of student population).
English:
Have students write an essay or poem describing why they can live healthier and happier without drugs.
Or have them write about someone they know who was directly of indirectly hurt by drug use.
Reading:
There are many books available for all reading levels regarding self-esteem, peer pressure, and the
danger of drug use. Older students can also read the local newspaper and cut out articles related to the illegal
use of drugs and consequences.
Foreign Language:
Teach students how to say “no” in several languages. Teach them phrases to say in different languages
when offered illegal drugs, such as “I have better things to do than drugs,” or “You must be kidding!”
Science:
Take a week to study the effects of illegal drugs on the human body. Be sure to emphasize the
devastating, long-term effects. Discuss how and why people’s reaction time slows with alcohol use.
Social Studies:
Prepare a unit about peer pressure and self-esteem. Discuss some of the reasons people turn to drugs.
Consider different ways students can avoid feeling they need to turn to drugs. Discuss the ways the media
tempts people. Talk about Joe Camel and the Bud Lizards, and the message they send to viewers. Discuss the
age group to which students feel these ads appeal.
Art:
Have students create collages or posters depicting things they enjoy doing instead of drugs. Or, hold a
logo design contest asking students to create a graphic design and slogan for Red Ribbon Week. Have students
create a drug free character that is even cooler than Joe Camel or the Bud Lizards.
Physical Education:
Prepare a unit on exercise and its healthy effects. Discuss the physical problems encountered by people
who smoke cigarettes.
Reminder to Teachers:
Prevention lessons/activities such as these will count toward
the state mandated 16 hours of drug education for K-9th
graders and 8 hours for 10-12th graders. For more ideas and
lessons, see www.theantidrug.com/teachers guide.
www.sarasquest.org (National Institute on Drug Abuse)
www.freevibe.com (An interactive prevention site for middle and high school students)
www.samhsa.gov
www.drugfree.org (Partnership for Drug-Free America)
http:ncadi.samhsa.gov
Provided by
225-226-2273
This packet can be downloaded at
http://icare.ebrschools.org
School: ________________________________________
Sponsor Survey
The purpose of this survey is to provide an opportunity to assist in the evaluation of prevention efforts in our
schools. Completion of this survey will allow us to gauge what elements work and what aspects need
improvement so that we may assure a more effective prevention experience for everyone.
Did you use any of the suggested activities in the Red Ribbon packet at your school site?
Yes
No
Do you feel the Red Ribbon packet was well organized?
Yes
No
If your answer is no, please provide suggestions for improvement.
Do you have any suggestions for books/pamphlets/brochures for use next year in the Red Ribbon packet?
Please list the Red Ribbon activities used at your school site? It is okay to list activities that were not suggested
in the packet. Rank the effectiveness of these activities at raising awareness among students on a scale of 1 to 5
(with 5 being most effective).
Activity
Ranking
1 2 3 4 5
1 2 3 4 5
1 2 3 4 5
Please list any other suggested prevention activities that we may include in future Red Ribbon Month packets.
Thank you for taking time to fill out this survey.
Please send via pony to:
I CARE Program
Montgomery Center
High School
Activities That Teach
Red Ribbon Month
October
Red Ribbon Week
October 23-31, 2013
Sample Morning Announcements for Red Ribbon Week
Middle and High School
Friday
Red Ribbon Thought for the Day
The Red Ribbon Drug Prevention campaign begins this Saturday, October 24th Team Spirit (or
Heritage Panel or Peer Helpers or the Administration and Faculty…) invites you to join I CARE in
celebrating Red Ribbon Week. This annual awareness campaign was developed after the death of
undercover Drug Enforcement Agent Enrique Camarena and other local law enforcement heroes who
have lost their lives in the work against illegal drugs. Red Ribbon Week is designed to promote his
belief that one person can make a difference in this fight and to reinforce the positive decision many of
you have made to remain drug and alcohol free. Join the celebration!
Theme this year is “Prevention Works”
Monday
Red Ribbon Thought for the Day
Did you know that 68% of all known adult drug users have jobs? They may work in the garage
that services your family’s car or in the pharmacy that fills your prescription. They may drive a bus or
fly a plane or deliver your mail or cook hamburgers at the fast food place on the corner. Protect yourself
and others by making responsible decisions about drug use NOW. Choose NOT to use.
Theme this year is “Prevention Works”
Tuesday
Red Ribbon Thought for the Day
(If your principal has agreed to let students wear red shirts to school on Wednesday, which is
Red Shirt Day, please add that information to the announcement today and specify the type of shirt that
is acceptable.)
Did you know that there are more deaths, illnesses and disabilities caused by substance abuse
than from any other health conditions that we can prevent? And we CAN prevent them if we choose
NOT TO USE. The decision is yours, and the time is now. (Name of school) wants all of our students to
live long, healthy lives. Let’s join the Baton Rouge community in the fight against drug and alcohol
abuse.
Theme this year is “Prevention Works”
Wednesday
Red Ribbon Thought for the Day
Today, all across the nation and all over Baton Rouge, people will be wearing red ribbons and
red shirts. Our entire parish community is working together to make our hometown a safe and drug-free
environment. The future of Baton Rouge is up to YOUTH, and we know that some of you are making
very good decisions. For example, the percentage of eight graders in this parish who used cigarettes and
alcohol on a regular basis decreased between 2001 and 2004. In that time period, fewer tenth graders
regularly used cigarettes, hallucinogens, and stimulants; and twelfth graders significantly reduced their
use of tobacco. Let’s keep working together to make Baton Rouge a safe and healthy place to live.
Theme this year is “Prevention Works”
Sample Morning Announcements for Red Ribbon Week
Middle and High School continued
Thursday
Red Ribbon Thought for the Day
Traffic crashes are the major cause of death for children and teenagers. Nearly a quarter of these
deaths are alcohol or drug related. It is estimated that one out of every 280 babies born today will die in
a crash with an impaired driver. Help get the message out so that you and your younger brothers, sisters,
nieces, nephews and friends can avoid being among these statistics. Have a safe and healthy weekend.
Theme this year is “Prevention Works”
Friday
Red Ribbon Thought for the Day
Today is the last day of Red Ribbon Week. Congratulations to those of you who are already
making the good and healthy decision not use alcohol and drugs. It takes courage to stand up for what
you know is right; it also takes courage to make a change if you haven’t been making good decisions. If
you need to talk to someone about your own choices or about those of a friend, remember that your
counselors, teachers, coaches, parents, and I CARE specialist are there for you.
Theme this year is “Prevention Works”
RED RIBBON WEEK
DRUG AWARENESS CAMPAIGN
GOAL: Students define alcohol/drug related concepts.
Research indicates that effective drug prevention programs teach
information, and provide opportunities to reinforce skills through practice
and participation.
ACTIVITIES:
1. Introduce factual information about alcohol and drugs through Red Ribbon Week
Announcements.
2. Check knowledge and encourage brainstorming by giving Pre-Test and Post-Test.
3. Have students participate in “GET IT RIGHT ABOUT DRUGS” create a Rap
contest. (Schools may choose to make this a school wide activity or individual class activity.)
4. Recognize winners with Principals permission.
Get It Right About Drugs
Use words to create a rap message about no-drug use.
Use rhyming words or words that do not rhyme to create your message.
Be Cool use your brain tool,
Don’t start, be smart
You’re no fool, use your brain tool.
______________________
______________________
______________________
______________________
Let’s start, be smart.
Pledge how, pledge now.
CLIMB THE MOUNTAIN OF SUCCESS
TO GET THE GOAL
GOAL:
Define goal and goal setting. Help students recognize that many of their actions have consequences
that they can anticipate when making decisions.
ACTIVITIES:
Using the Teacher Resource Sheet as a guide, ask students to share their ideas of definitions
for the following terms: goals, long-term and short-term goals, career and job. Encourage
students to brainstorm definitions for each. Ask students to list possible career choices.
Instruct students to describe any special training and/or education required for each type of
career.
Complete worksheet, “Climb the Mountain High” and “Goal Getters”.
Definitions
Goals: what one intends to do or achieve;
when effort is directed toward an aim or end.
Career: activity pursued as a livelihood; a
profession for which one trains.
Job: a specific duty, role, or function.
CLIMB THE MOUNTAIN HIGH
Long-term
My life –long goal
My goal in 5 years
My goal for this year
Short-term
My goal for this week
My goal for today
Start climbing
(Remember that to reach the top of your mountain you will have to make decisions, and some of those decisions may
have consequences that lead you to toward or away form your goal. Put an X beside any goal that the use of alcohol or
drugs could keep you from reaching the Top of your Mountain.
Goal Getters
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“People with goals succeed because they know where they are going.”
Alcohol and other Drug Facts
Information for Teachers
 Alcohol is a central nervous system depressant that affects both respiration (breathing) and heart
rate. In large quantities it can stop breathing.
 Alcohol and drug abuse is a problem that affects many people not just a person’s family. 68% of
all known drug users have jobs. If a truck driver is an abuser he puts everyone on the road at
risk.
 Alcohol is the more popular drug of choice by adults and teenagers. However in East Baton Rouge
the 2006 Louisiana Caring Communities Youth Survey indicated a decrease in alcohol use for 12th
grade students. When comparing alcohol and marijuana use for the state the numbers were lower
in East Baton Rouge Parish.
 Alcohol is more dangerous for teens than adults because their bodies and brain are still
developing. Brain development is complete approximately at age 21.
 A mixed drink with one shot of alcohol has the same total alcohol content as a 12 ounce beer or a
4-5 ounce glass of wine.
 The rate the body eliminates alcohol is effected by gender, body size, amount of food and sleep you
have had. Everyone eliminates alcohol from the body differently.
 Inhalants are sniffed or huffed into the lungs in order to get “high” from the fumes. They can be
items like glue, nail polish remover, aerosol sprays. The dangerous fumes can decrease the heart
rate. Overdose of inhalants can lead to a heart attack.
 Marijuana comes from the dried leaves, stem, and seeds of the Cannabis sativa plant. The
marijuana of today is stronger. It can last up to 30 days in the fatty tissue of the body. Marijuana
does impair short-term memory. It also contains more cancer causing chemicals than a tobacco
cigarette.
Alcohol/Drug Questionnaire Self Test
These questions are designed to help you examine your attitudes about alcohol, tobacco, and
other drugs and to help you privately assess how you perceive substance abuse. Answer the
questions honestly. No one else has to see this.
1. Do you assume that everyone wants to drink alcohol or use other drugs at a party? Y
N
2. Do you lose time from school due to drinking?
Y
N
3. Is drinking or other drug use often the topic of conversation with your friends?
Y
N
4. Do you drink because you are shy with other people?
Y
N
5. Do you drink to build up your self-confidence?
Y
N
6. When you have a headache, do you immediately take a pill to get rid of the pain?
Y
N
7. Do you drink alone?
Y
N
8. Is drinking affecting your reputation and you care?
Y
N
9. Do you feel guilty after drinking?
Y
N
10. Do you routinely take something to help you fall asleep?
Y
N
11. Do you feel a sense of power when you drink?
Y
N
12. Do you use diet pills to help you lose weight?
Y
N
13. Do you smoke cigarettes?
Y
N
14. Do you have to drink when you go out on a date?
Y
N
Y
N
16. Do you use alcohol, tobacco, or other drugs before or during school or work?
Y
N
17. Does drinking or drug use make your home life unhappy?
Y
N
18. Have you ever been to a hospital or been “busted” (arrested) for drunk driving?
Y
N
19. Have you ever had a complete loss of memory from drinking?
Y
N
20. Do you think you have a problem with alcohol or another drug?
Y
N
15. Does your group of friends share prescriptions or any other medication that
“work” for them?
A “Yes” to any question, is a warning that you need to take a closer look at your attitude behavior and
responsibility toward living a healthy lifestyle. Your parents, school counselor or I CARE specialist
can help.
Prescription Drugs/The Real Deal
Across
3. Prescriptions mixed with alcohol
5. Teens abuse prescriptions more
7. Drugs prescribed by a doctor
Down
1.
2.
4.
6.
7.
Over The Counter Drugs
Different Prescriptions in a bowl
Prescription meds or OTC
Everyday 2,500 abuse prescriptions
Raid parents medicine cabinets
Prescription Drugs/The Real Deal
(Answer Key)
Across
3. Prescriptions mixed with alcohol (RECIPE)
5. Teens abuse prescriptions more (CRACK/COCAINE)
7. Drugs prescribed by a doctor (PRECRIPTIONS)
Down
1.
2.
4.
6.
7.
Over The Counter Drugs (OTC)
Different Prescriptions in a bowl (TRAILMIX)
Prescription meds or OTC (PILZ)
Everyday 2,500 abuse prescriptions (TEENS)
Raid parents medicine cabinets (PHARMING)