t Facsimile Cover Sheet To: Reggie Pasterczyk Company; RJRT Phone: 741-7401 Fax: 741-7649 From: RayRodgers Company: RJRT Phone: 741-7744 Fax: 741-1311 Date: 1/25/95 Pages Including this cover page: 3 Comments: Revised costs., give me a call If you have questions. Ray £ n f'SnLXWm ^S(TK>NA3H T a http://legacy.library.ucsf.edu/tid/pin95i00/pdf 171 to 00 t WdCC:5i: S6-S5-I : Di09:A8 1N3S N/A/R/O 1-25-85 ; 8:09AM seVT BY:M/A'R/C K. J. RCHWUWt* */ v January 24,1995 TO: Kay Rodger* FROM: Kelly McUurin ** SUBJECT: Ml<w^uwt<*>-*« Wlntton Ad/Product Test. Revision « nimnmitMc m>mni<m.tnanmii The purpose of this memo is to present revised costs for the Winston Ad/Hr oduct Test, The most recent change made was the elimination of one Test cell rrwHfltaftm mint UrttiMiJMiaach M/A/R/C will ppequaUfy a total of 1,950 nmokcrs for mall-out of the ad, The occasional user group will be made up of 50% Top 3 BOA PI who have purchased within the post 60 days and $0% Top 3 Box PI who have ever purchased Winston, Rather than normal age/sex proportion*, (he occasional user group will be 509121 -34 and 50% 35-60. In addition* 7 product attribute rating! and a thermometer score will be collected from both CUB and OU. The design is below. *>2CtfMR«DiHMli** Winston FF Winston LT Total T>*t COH&QL CUB QU CUB QU Total CUB QU 325 325 325 325 325 315 650 650 650 650 650 * - 325 325 1300 650 MMftlfcJto M/A/R/C will mail adt to only those smokers in test cells for a total of 1,300, DAC will conduct interviews among both test and control cells and provide lists of completes to M/A/R/Cforproduct mail-outs. Due to postal regulations regarding bulk mail, a minimum of 200 mallera is required for mail-out, Therefore, DAC should provide M/A/R/C with a list e a remraorer -SOTOA3H T http://legacy.library.ucsf.edu/tid/pin95i00/pdf H MdS6:5T: S6-S5-1 <S> 3109:A3 1N3S T SENT BYWA/Tt'C ' 1-28-fiS J S-Oa^N : M/A/R/C- R. J. axTiwu/s* ^ o of names oaly when at least 200 interviews have been completed, inter yah for product mail-outs is an item which needs to be resolved. fiftt& PnxiuaMcatton Administration $84,600 1,800 Materials Postage Mailer Prep/Admin, 1,000 3,432 4,000 Total mm Materials cost includes ordering/coordinating inserts for product mail-out. Postage and mailer prep costs include both ad and product mall-outs. mint liming Prequalificatton Requires 5 weeks from date of approval (includes appropriate time for sample aquation). Mailer Prep (Ad) Requires 6 business days from completion of prequalificatkm. Mail-out would occur on 6th day. Mailer Rrep (Product) Requires 1 to 2 days for mail-out to occur after receiving lilt from DAC, M/A/R/C will notify DAC of actual mail-out, A more definite eohedule can be prepared when date of approval is tcnown. kwm c: SRMS Staff s n zwdiiwm *-SOIOMA3» T http://legacy.library.ucsf.edu/tid/pin95i00/pdf m H in to -J *a : mzzv se-ss-i > sioa^a IIGS
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