t
Facsimile Cover Sheet
To: Reggie Pasterczyk
Company; RJRT
Phone: 741-7401
Fax: 741-7649
From: RayRodgers
Company: RJRT
Phone: 741-7744
Fax: 741-1311
Date: 1/25/95
Pages Including this
cover page: 3
Comments: Revised costs.,
give me a call If you have questions.
Ray
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1-25-85 ; 8:09AM
seVT BY:M/A'R/C
K. J. RCHWUWt* */ v
January 24,1995
TO:
Kay Rodger*
FROM:
Kelly McUurin **
SUBJECT:
Ml<w^uwt<*>-*«
Wlntton Ad/Product
Test.
Revision
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The purpose of this memo is to present revised costs for the Winston
Ad/Hr oduct Test, The most recent change made was the elimination of one
Test cell
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M/A/R/C will ppequaUfy a total of 1,950 nmokcrs for mall-out of the ad, The
occasional user group will be made up of 50% Top 3 BOA PI who have
purchased within the post 60 days and $0% Top 3 Box PI who have ever
purchased Winston, Rather than normal age/sex proportion*, (he occasional
user group will be 509121 -34 and 50% 35-60. In addition* 7 product attribute
rating! and a thermometer score will be collected from both CUB and OU.
The design is below.
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Winston FF
Winston LT
Total
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COH&QL
CUB QU CUB QU
Total
CUB QU
325
325
325 325
325 315
650
650
650
650 650
*
-
325
325
1300 650
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M/A/R/C will mail adt to only those smokers in test cells for a total of 1,300,
DAC will conduct interviews among both test and control cells and provide
lists of completes to M/A/R/Cforproduct mail-outs.
Due to postal regulations regarding bulk mail, a minimum of 200 mallera is
required for mail-out, Therefore, DAC should provide M/A/R/C with a list
e a remraorer
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M/A/R/C-
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of names oaly when at least 200 interviews have been completed, inter yah
for product mail-outs is an item which needs to be resolved.
fiftt&
PnxiuaMcatton
Administration
$84,600
1,800
Materials
Postage
Mailer Prep/Admin,
1,000
3,432
4,000
Total
mm
Materials cost includes ordering/coordinating inserts for product mail-out.
Postage and mailer prep costs include both ad and product mall-outs.
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Prequalificatton
Requires 5 weeks from date of approval (includes
appropriate time for sample aquation).
Mailer Prep (Ad)
Requires 6 business days from completion of
prequalificatkm. Mail-out would occur on 6th day.
Mailer Rrep (Product) Requires 1 to 2 days for mail-out to occur after
receiving lilt from DAC, M/A/R/C will notify DAC
of actual mail-out,
A more definite eohedule can be prepared when date of approval is tcnown.
kwm
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SRMS Staff
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