Document 263956
SBA RESEARCH SAMPLE
ORDER FORM
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1
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D.ft a2J22/9i
Re.istod :
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Mdterl: 9600686 Client :
R.J. Revnolds Clieot Contact: Drew Huvett
Project TiNe: 1996 VANTAGE Franchise DM FroBtabiiity Reseuch
Caohef/Dietributlaa I1at
1) $BA Andy Bachofet
2)
Sampling Dept . Katm Shue
3) DM Robin Rettew
4) BIAD Carol Mitchell
Balanced to:
Original mailfile
0
Ot6a
Telanatch:
0
Idude the following :
Matched phones
0
Unmatched phones
11
•PLEASE PROVIDE TOPLIIVE SCANS (SEX/AGE ARRAY AND FULL SET) OF MAn .>U.F AND
IIVDIVIDUAL CELiS
Core
Ted
Cd
Core
Coote+ol
PYrinte
Teat
Frinte
Cooh+ol
(1) (2) (3) (4)
Date files/topl'me scans due 3/13 3/13 3/13 3/13
File
name
Research
9uom
N/A
N/A
1,200
80U
N/A
1,200
(5)
N/A
800
Quantity sample needed 12,000 8,000 12,000 8,000
Boost sample needed 300 200 300 200
Commews :
Boost sample consists of half males 21 24 and half females 21-24 per cell, balanced to m/f 21-24 portion of mai181e
Pre/Post/Poet design
http://legacy.library.ucsf.edu/tid/kki01d00/pdf
SBA RESEARCH SAMPLE D.te: a2/1Z/96
ORDER
FORM
Re.ieimur:
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I
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Maua&. 9600687 Clieat : RJ. Revnolds Cimt Cartaet: Drew Hnvelt
PeojeN TkIG 1996 VANTAGE Competitive DM PmSUbll&y Raearcy
1) s8A Andy Bachoftx
2) Sampling Dept . Sarea Shue
3) DM Robin Rettew
4) aIAD Carol Mitchell
ad.oad to :
TdmLhb :
Origmal mailffie
0
Other
0
Include the fOllowing :
Maoched phones
0
Unmatched phones
11
•P1ZA.Si: P'ROVIDB TOPLINE SCANS (S®L/AGE ARRAY AND PUiL S6Pj OF MAIId+TLE AND
IIm1VIDUAL CE[dS
Cen
Test
Coulrol
Date ffias/Dopline acus due
(1)
3/13
(2)
3/13
N/A
1,200
N/A
800
12,000
8,000
300
200
File name
Research quota
Quantity sample needed
Boost sample needed
(3)
(4)
(5)
Commmfs:
Boost aample cnnsials of half males 21-24 and half females 21-24 per cell, balmoed to m/f 21-24 portion of maiiffie
7Suapect* loyalty 8roup muat be aagged as such
~Prapovtdesign
http://legacy.library.ucsf.edu/tid/kki01d00/pdf
SBA RESEARCH SAMPLE D .ea zriz/%
ORDER F1URM ltevidood:
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I
t
I
.
.
Malk& 9600673 Clud :
R.J.Revnotds C}kat Cao/aet: Drew Huvett
Ptqiect T1tle : 1996 NOW Franchise DM Pro5tab7iry Research
CaohdlDis6ibutlan Iiet
1) SBA Kellie Wylie
2) Sampling Dept. ICarea Shne
3) DM Robin Renew
4) BIAD Carol M'rtchell
Ddfnoed to : Original maillile
(iiS!- SGAns r+f fe j
Other
Telemateh : Include the following :
Matched phones
Unmatched phones
*P'LEASE PROVIDE TOFLIlVE SCANS (SEX/AG'E ARRAY AND FULL SH'1) OF MAIIFII .E AND
0IDIVIDUAL CE[dS
Core Core Fringe FflW
Test Control Test Cantrol
(1)
(2)
0)
(4)
(s)
Date 6les/bopline scans due 3/13/96 3/13/96 3/13/96 3/13/96
File
name
Research
quota
NA
1200
NA
NA
NA
800
1200
800
Quantity sample needed 12,000 8,000 12,000 8,000
Boost eample needed 300 200 300 200
Comments:
Boost sample consists of half males 21- 24 and half femalea 21 - 24 per cell bdaoced to the mJf 21 24
portion of the mailSle .
http://legacy.library.ucsf.edu/tid/kki01d00/pdf
SBA RESEARCH SAMPLS D,te: 2raft
ORDER
FORM
Re.leiod:
a
. . . . ,
a 4
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Matter/: 9600674 CUent :
R.J.Revnolda Cimt Contact: Drew Huveu
Project TiHe: 1996 NOW C.onpetitive DM ProBhb~ity Research
CoahdlDlstribufioo I3st
1) SEA Kellie Wylie
2) SAmplin8 Dept. Kam Shue
3) DM Robin Rettew
4) BIAD Carol Mitchell
B.laooed to : Original mailfile
Other
Tefemateh: Include the following :
Matched phones
Unmatched phones
qLEASE PROVIDE TOPLIlVE SCANS (SEX/AGE ARRAY AND FULL SET) OF MAILFILE AND
1NDIVIDUAti CEIJ.S
Ce1
Test Caotrol
(1) (2)
Date 6leahopline scam due 3/13/96 3/13/96
F'ile
Reaeaceh
neme
NA
NA
quota
1200
800
(3)
(4)
(5)
Quantity sample needed 12,000 8,000
Hoost sample needed 300 200
Comments:
Boost saaople ooasiels of half males 21- 24 and half females 21 - 24 per cell balanced to the m/f 21-24
Dortinn of the nosilflle.
' loyal~i O Py mmt be f4 ned - pleete pmvide locelio~e 392 b71e la'oot
s
'~r. ..a . ~~{il "" '6. .
http://legacy.library.ucsf.edu/tid/kki01d00/pdf
SBA RESEARCH SAMPLE Date: 212t/9i
ORDER FORM Revision# :
Manvi: 9G00685 Client:
R .J.Revnolds Clied Con/act: Drew Huyet
Projett Tide : 1996 MORE Franchise DM Profitability Research
I3st
1) SBA Jimmy Rhodes
2) Sampling Dept . Karen Shue
3) DM Robin Rettew
4) BIAD Carol Mitchell
Balanced to: Original mail6le
Other
Telematc6: Include the following :
Matched phones
Unmatched phones
•PLFASE PROVIDE TOPLINE SCANS (SBX/AGE ARRAY AND FOLL S6M OF MAILFILE AND
MIVIDUAL CELIS
Test Coutd
Sample smwk
(1) (2)
DaOe files/topline scans due 3/11/96 3/11/96
File
name
Research
quota
NA
NA
1200
800
(3)
(4)
~S)
Quantity sample needed 12,000 8,000
Boost sample needed 300 200
Comments:
Boost sample consists of half males 21- 24 and half females 21 - 24 per cell balanced to the m/f 21-24
portion of the msil8le .
V fp0at reaearch ..w.g..
http://legacy.library.ucsf.edu/tid/kki01d00/pdf
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