Sample
Parthenons
2006
WINNER
SELLING POWER
MAGAZINE’S SALES
EXCELLENCE AWARD
Copyright ©2008. The Brooks Group. All Rights Reserved.
The Brooks Group
Sales and Sales Management Assessment, Training, Retention
3810 North Elm Street, Suite 202 • Greensboro, NC 27455
Phone: (336) 282-6303 • Fax: (336) 282-5707
Email: [email protected] • www.thebrooksgroup.com
ROTC
Identify
POC
Visit
Mail-outs
Colleges
Locate schools
POC
Visit
Establish folders
Literature racks
Follow-up
Return visits
Drop-out Roster
Identify
POC
Attend meeting
Obtain list
Presentations
Professional
Organizations
Copyright © 2008. The Brooks Group. All Rights Reserved.
Ask everyone
Testimonial
Business cards
Thank-you cards
Incentives
Perpetuate
NPS Officer
Unit Referral Program
UTA
CC Call
Advertising (paper)
Flyers
Recognition
COI
PSA
Track advertising
Request advertising
Literature racks
Posters
Base paper
Web leads
1-800 leads
Advertising
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons
Colleges/School Visits
Locate schools
POC
Establish folder
Visit
Literature racks
Meet applicants
Follow-up
Return visits
Drop-out roster
JROTC/ROTC/CAP
Identify
POC
Visit
Mail-outs
Job Corps/
Employment Offices
Mail-outs
Literature racks
Network
Thank-you notes
COI
PSA
Track advertising
Literature racks
Posters
Base paper
Web leads
1-800 leads
Advertising
Copyright © 2008. The Brooks Group. All Rights Reserved.
Locate
POC
Rapport
Literature drops
Freebees
Follow-up
Process applicants
Active Duty Referrals
NPS Enlisted
Perpetuate
Ask everyone
Testimonial
Business cards
Thank-you cards
Incentives
Re-mail
AFRISS
ASVAB Roster
Obtain list
Refine
Mail-outs
Follow-up
Determine types
POC
Set appointments
Presentations
Obtain leads
Follow-up
Community Awareness
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons
Perpetuate
Ask everyone
Testimonial
Business cards
Thank-you cards
Incentives
IRR Roster
Obtain list
Prioritize
Mail-outs
Refine
REDDS
Palace Front/
Palace Chase
Desire listing
Base advertising
Mass briefing
Out processing checklist
ISR’s
Identify
POC
Attend meeting
Obtain list
Presentations
Professional
Organizations
Copyright © 2008. The Brooks Group. All Rights Reserved.
UTA
Commanders call
Adv. (Base paper)
Distribute flyers
Recognition
Unit Referral Program
Prior Service Air Force Officer
Employment Offices/
Job Fairs
Secure booth
List of attendees
Thank-you notes
Mail-outs
Network
Literature racks
COI
PSA
Track advertising
Request advertising
Literature racks
Posters
Base paper
Web leads
1-800 leads
Advertising
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons
IRR Roster
Palace Front/
Palace Chase
ISR’s
Obtain list
Desire listing
Prioritize
Base advertising
Mail-outs
Mass briefing
Refine
Manage RMVS list
Out processing checklist
Advertising
Professional
Organizations
Perpetuate
Active Duty Referrals
Ask everyone
Identify
Secure booth
UTA
COI
Provide info
PSA
CC calls
POC
List of attendees
Follow-up
Testimonial
Attend meeting Thank-you notes Adv. (base paper) Track advertising
Process applicants Business cards
Thank-you cards
Obtain list
Flyers
Literature racks
Mail-outs
Locate
Incentives
Presentations
Network
Recognition
Posters
POC
Base paper
Rapport BIMA functional mgr.
Web leads
Literature drops
1-800 leads
Freebies
Employment Offices/
Job Fairs
Copyright © 2008. The Brooks Group. All Rights Reserved.
Unit Referral Program
Prior Service Air Force Enlisted
Meet applicants
Locate schools
Point of contact
Establish folders
Visit
Literature racks
Follow-up
Return visits
Drop-out roster
Colleges
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons
IRR Roster
Obtain list
Prioritize
Mail-outs
Refine
REDDS
DMDC Roster
Obtain list
Prioritize
Mail-outs
Refine
TAPS Briefing
Mass briefing
Business cards
Literature
Perpetuate
Ask everyone
Testimonials
Business cards
Thank-you cards
Incentives
Identify
POC
Attend meeting
Obtain list
Presentations
Professional
Organization
Copyright © 2008. The Brooks Group. All Rights Reserved.
Unit Referral Program
COI
UTA
Secure booth
PSA
List of attendees
CC call
Thank-you notes Adv. (Base paper) Track advertising
Flyers
Request advertising
Mail-outs
Literature racks
Recognition
Network
Literature racks
Posters
Base paper
Web leads
1-800 leads
Job Fairs/
Employment Offices
Prior Service Officer (Other)
Advertising
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons
IRR Roster
Obtain list
Prioritize
Mail-outs
Refine
Identify POC
DMDC Roster
Obtain list
Prioritize
Mail-outs
Refine
TAPS Briefing
Mass briefing
Business cards
Literature
Perpetuate
Ask everyone
Testimonials
Business cards
Thank-you cards
Incentives
ADAF Recruiter
Identify
POC
Attend meeting
Obtain list
Presentations
Professional
Organization
Copyright © 2008. The Brooks Group. All Rights Reserved.
Unit Referral Program
COI
UTA
Secure booth
PSA
List of attendees
CC call
Thank-you notes Adv. (Base paper) Track advertising
Flyers
Request advertising
Mail-outs
Recognition
Literature racks
Network
Literature racks
Posters
Base paper
Web leads
1-800 leads
Job Fairs/
Employment Offices
Prior Service Enlisted (Other)
Advertising
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons
Palace Front/
Palace Chase
Desire list
Mass briefing
Outbound checklist
Base advertising
VOP list
TAP briefing
Monthly PF/PC
Briefing
MTF Visits
Coordinate
Advertise
Conduct
Follow-up
IRR Roster
Obtain list
Prioritize
Mail-outs
Refine
Ask everyone
Testimonial
Business card
Thank-you card
Incentives
ADAF Recruiter
Perpetuate
Copyright © 2008. The Brooks Group. All Rights Reserved.
UTA
CC calls
Base advertising
Flyers
Recognition
Unit Referral Program
Prior Service Air Force
Health Professionals
Conventions
Secure booth
Secure attendee list
Mail-outs
Follow-ups
Network
COI
PSA
Track advertising
Literature racks
Flyers
Web leads
1-800 leads
Advertising
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons
Residency Visit
Locate
Talk with key people
Drop flyers
COI lunch
Follow-up calls
Repeat
Conventions
Secure booth
Attendee list
Mail-outs
Follow-up
Network
COI
PSA
Track advertising
Literature racks
Flyers
Web leads
1-800 leads
Advertising
Copyright © 2008. The Brooks Group. All Rights Reserved.
Solicit
Testimonials
Business cards
Thank-you cards
Incentives
ADAF Recruiter
Perpetuate
NPS Health Professionals
Medical UC/
Medical Society List
Obtain list
Sort
Mail-outs
Telephone
Follow-up
Build data base
UTA
CC Calls
Base advertising
Flyers
Recognize
Get One Program
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons
TAP Briefing
Coordinate
Advertise
Conduct
Follow-up
MTF Visits
Coordinate
Advertise
Conduct
Follow-up
DMDC List
Obtain list
Sort
Mail-outs
Follow-up
(Other)
Ask everyone
Testimonials
Peer counseling
Thank-you cards
Incentives
AD Recruiter
Perpetuate
Copyright © 2008. The Brooks Group. All Rights Reserved.
UTA
CC Calls
Base advertising
Flyers
Recognize
Unit Referral Program
PS Health Professional
Conventions
Secure booth
Attendee list
Mail-outs
Follow-up
Network
COI
PSA
Literature racks
Flyers
Web leads
1-800 leads
Advertising
Impact Selling
Recruiting Strategies
For The 21st Century
Sample Parthenons