BUY NOW Fashion Accessories Essential sourcing intelligence April 2013 US$150 y l n o e g a p e l p m a S Nepal supplier profiles Detailed profiles of 29 suppliers with verified manufacturing and export credentials China Product gallery NEPAL PAL Specifications and full-color images of 190 top-selling export products ranging from necklaces to knitted gloves Katmandu Lalitpur La India Bangladesh Industry trends nds Coverage age of current issues, plus us insights into supp supply centers, products and pricing Global Sources is offering this series of Developing Country Sourcing Reports as part of its corporate social responsibility undertakings in partnership with the Hinrich Foundation, a philanthropic development organization whose mission is promoting sustainable global trade. The aim is to give international buyers new sourcing opportunities from experienced exporters, generating orders and creating lasting jobs in developing economies. www.ChinaSourcingReports.com Executive Summary Supplier capability in Nepal FASHION ACCESSORIES The fashion accessories industry in Nepal has been showing gradual growth in recent years. It is nonetheless hampered by several difficulties that threaten to slow progress or reverse gains achieved thus far. The sector is largely affected by the same problems troubling the country as a whole. Fragile political and economic environments, inadequate infrastructure, geographical challenges, and dependency on imported raw materials all play a role in keeping development to a minimum. To mitigate the effects of these external factors, manufacturers of fashion accessories rely on solid design expertise rooted in traditional methods and aesthetic elements derived from the local culture. In addition, they provide comparatively lower quotes and have smaller minimum order requirements. Key findings 1. Suppliers of fashion accessories generally expect to keep prices stable in the next six months in an effort to ensure competitiveness and attract repeat orders. Some companies intend to raise quotes, however, due to the rising cost of raw materials. 2. The strong influence of unionized labor is the most critical challenge facing the sector and Nepal, in general. Work stoppage due to strikes and other reasons regularly occurs in the country. Suppliers implement a number of wayss to cope but each has its own n drawback that results in undesirable rable conditions condition for the company, nonunion workers or the economy omy at large. e l p 3. Heavy reliance iance on imported imp components such as fabrics, metal and semiprecious stones is the main obstacle specifically facing the industry. With the vast majority of inputs purchased from India, China and the Asia-Pacific region, enterprises are prone to high costs. rends over th 4. Product design trends the next m six months will generally be made sive materials and of less-expensive come in bright hues. These incl include colorful orful glass beads for jewelry jewelr and embellishments, mbellishments, and pure cotton for fashion hion bags and purses. 5. Prices are typically determined by the materials used, adornments applied and design complexity. Low-end models are usually plain and small. Midrange and upscale items feature intricate decorations done by hand, high-grade metal or fabric, and are larger. Objective, methodology dology gy & scope This Nepal Sourcing ing Report port is part of a series designed ned to provide ovide buyers with information tion on new products from export expo manufacturers that nufacturers in supply mar markets th specialize merchandise. pecialize cialize in handmade m mercha Country Sourcing The he Developing Countr C Reportt series is part of Global Sources’ corporate initiatives. te social responsibility re It is offered d in conjunction with the Hinrich Foundation, whose mission is promoting sustainable global trade. One of its objectives is to help create jobs in developing Asia through export promotion. To produce this report, large, midsize and emerging manufacturers, all with substantial export experience, were surveyed. The selection of suppliers is designed to reflect the composition of the industry in Nepal in terms of geographic location, materials used and range of products offered. For in-depth profiles, our researchers visited the facilities of each company visi and interviewed senior executives who discussed their recent performance and provided forecasts for the next 12 months. All other makers in this report were either visited or contacted by phone. In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials, including a breakdown of exports by product type and market. Suppliers also participated in a survey designed to provide insight into the industry. This report covers different classifications of fashion accessories available in Nepal, including jewelry, fashion bags and wallets, head- and neckwear, and gloves and hosiery. Each product category has its own price guide that describes features of low-end, midrange and high-end models. In this report • 19 in-depth company profiles • 10 short company profiles • 190 top-selling export products • Supplier demographics • Supplier survey • Industry statistics and charts The Industry Overview section discusses key issues affecting export manufacturers. It provides insight on the composition of the industry and elaborates on the important supply centers within Nepal. The Products & Prices section details the features and price ranges of fashion accessories. It also examines the design and manufacturing processes, main materials used, and sourcing centers where components are procured. www.ChinaSourcingReports.com 3 Contents CONTENTS EXECUTIVE SUMMARY Key findings Objective, methodology & scope 3 INDUSTRY OVERVIEW Country facts Export Exports markets 11 Products & prices Production & export statistics Typical parts & components Price guides 14 Supplier survey Export prices Export sales Export markets Major challenges R&D focus 200 SUPPLIER PROFILES ES Supplier matrix: ix: Comparison parison of suppli supplier loca location, sales revenue evenue & export ort capability capab Profiles es of 29 verified suppliers 23 PRODUCT ODUCT GALLERY Jewelry Fashion bag bags & wa wallets Headwear & n Headwe neckwear Gloves & h hosiery 75 C CONTACT DETAILS 109 y l n o e g a p e l p m a S Copyright 2013 Trade Media Limited. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Trade Media Holdings Limited and Trade Media Limited is prohibited. Published by Publishers Representatives Limited (on behalf of Trade Media Limited) 4th Floor, Century Yard, Cricket Square, Elgin Avenue, P.O. Box 32322 SMB, George Town, Grand Cayman, Cayman Islands c/o 22/F Vita Tower, 29 Wong Chuk Hang Road, Aberdeen, Hong Kong ISBN 978-988-15980-0-4 Disclaimer: Any recommendation contained in this report may not be suitable for all investors or businesses. Moreover, although the information contained in this report is obtained from sources believed to be reasonably reliable, the accuracy or completeness of such information cannot be guaranteed. The author and the publisher of this report (and the publisher’s affiliates, agents, sales representatives and service contractors) do not make any representation or warranty whatsoever (whether express or implied) in relation to any of the contents of this report (including any information, opinion, recommendation or conclusion contained in this report) (collectively, “Contents”), whether as to the accuracy, completeness, quality, fitness, suitability or reliability of such Contents (or any portion thereof ) or otherwise, and shall not be liable under any circumstances whatsoever for any error, omission, defect or deficiency in, or for any use of or reliance on, such Contents (or any portion thereof ). All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. Products that are not the specific topics of editorial articles are shown for illustrative and/or demonstrative purposes only. We, our affiliates, and our affiliates’ respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof ) which infringe on any intellectual property or other rights of a third party. 4 Nepal Sourcing Reports Industry Overview Industry Overview Although beset by numerous challenges, the fashion accessories industry in Nepal is steadily growing as it continues to bank on its core competency of producing designs derived from ethnic influences. In spite of the sector’s small size and underdeveloped status, outbound shipments since fiscal year 2007-2008 have been generally on an upward trend, with revenue last year reaching $42 million. An improvement of 33 percent, this is the highest growth rate posted by the segment over that span of time. The industry has expanded by an average of 8 percent from 2007 to 2012 despite recording fluctuations within much of the period and contracting nearly 12 percent in 20092010 due to the global economic crisis. companies employ underprivileged women. The segment is enjoying unprecedented demand for pashmina shawls and scarves, felt, knitted, cotton, velvet and silk bags and wallets, hats, and jewelry. Traditional designs unique to the local culture are the driving force behind this development. An ethnically diverse country, Nepal boasts several styling methods not practiced in other supply markets. These processes have been in continuous use for many years as they are handed down through generations of artisans. A number of production stages are com commonly tsmen w subcontracted to craftsmen who have y l n o e g a p e l p m a S Statistics on export markets are not kept adequately by the government since most goods are undocumented and do not pass through official channels. Trade associations, however, ver, estimate that roughly 70 percentt of turnover is sent to member ember nations n Association ociation for of the South Asian operation on or SAARC. Regional Cooperation ng to the Federation of According ndicraft dicraft Associations of Nepal, N Handicraft dia ia is the largest indiv individual fforeign India tination, accoun accounting fo destination, for two-thirds es. s. Outsid Outside of SA of sales. SAARC, China and the US are the do dominant importers. Fashion accessories are not considered a distinct export line by the government as they fall under any of the officially sanctioned segments such as pashmina, woolen or silk items, or metal, wood or beaded crafts. These are then categorized under the broader textile and nontextile products, which are classified within the handicrafts sector. The fashion accessories industry is nonetheless a major contributor in ensuring sustainable revenue generation and job creation in the country, especially since many Country facts Nepal Capital Area Katmandu 147,181sqkm (94 (94th) Population Median age Literacy rates 30.4 mn (41st) ( 22.1 years 73% (male (male) 48% (fe (female) Nep (official), Maithali; English frequently used in Nepali bus business and government Major languages Government ment Administrative divisi divisions Federal democratic republic 14 zones (Bagmati, Bheri, Dhawalagiri, Gandaki, Janakpur, Karnali, Kosi, Lumbini, Mahakali, Mechi, Narayani, Rapti, Sagarmatha, Seti) Labor force Minimum wage Unemployment rate (2008) Population below poverty line (2011) 18 mn $72 per month 46% 25% GDP GDP per capita GDP growth Inflation rate Economic revenue sources $40.5 bn (102nd) $1,300 (202nd) 4.6% 8.3% Services: 47% Agriculture: 38% Industry: 15% Total exports Key export industries $1 bn Garments, pulses, carpets, textiles, juice, pashmina, jute products India: 57% US: 10% Germany 5% Tourism, carpets, textiles; rice, jute, sugar and oilseed mills; cigarettes, cement and brick production Quartz, water, timber, hydropower, lignite, copper, cobalt, iron ore, scenic beauty Top export markets (2011) Key nonagricultural sectors Natural resources Figures in italics denote rank in world. All figures as of 2012 unless otherwise specified. Sources: Nepal Central Bureau of Statistics, CIA The World Factbook, US Dept of State www.ChinaSourcingReports.com 11 Supplier Profiles SUPPLIER MATRIX Company Year established Ownership Head office location Factory location(s) Full-time employees Part-time employees Asthamangal 2006 Locally owned Katmandu (Bagmati) Katmandu (Bagmati) 5 150 Celtic Tiger 2002 Locally owned Katmandu (Bagmati) Katmandu (Bagmati) 155 Creative Touch 1999 Locally owned Katmandu (Bagmati) Katmandu (Bagmati) 130 De Souvenir’s 2008 Locally owned Katmandu (Bagmati) Katmandu du (Bagmati) Bagmati) 15 Delima 1998 Locally owned Katmandu (Bagmati) Katmandu mand (Bagmati) Bagmati) 50 150 2008 Locally owned Katmandu ndu (Bagmati) Bagmati) Katmandu (Bagmati) (Bagmat 15 85 Handmade Handicraft 2008 Locally owned Katmandu mandu (Bagmati) Katmandu Katm Katmand (Bagmati) (Bag 5 70 Hobb 2006 Locally cally owned Katmandu atmandu (Bagmati) (Bagm Katmandu (Bagmati) 25 Human Fit 1982 Locally owned Katmandu Katm Katmand (Bagmati) (Ba Ba Katmandu (Bagmati) 40 K.L. 1992 92 Locally owned own Katmandu (Bagmati) Katmandu (Bagmati) 20 40 Kalanki Knitwear 1992 Locally Locall owned Katmandu (Bagmati) Katmandu (Bagmati) 13 16 Kayastha Exports ts 1992 992 Locally owned Katmandu (Bagmati) Bhaktapur (Bagmati) 45 200 Maa Laxmi 1999 199 Locally owned Katmandu (Bagmati) Katmandu (Bagmati) 16 Nepal al Knitwear 1989 Locally owned Katmandu (Bagmati) Katmandu (Bagmati) 45 185 Nepal Knotcraft t 1985 Locally owned Lalitpur (Bagmati) Lalitpur (Bagmati) 7 70 Rejoice 2008 Locally owned Katmandu (Bagmati) Katmandu (Bagmati) 40 Sashi 2005 Locally owned Katmandu (Bagmati) Katmandu (Bagmati) 60 Tana Bana 2010 Locally owned Katmandu (Bagmati) Katmandu (Bagmati) 8 Yala Mandala 1990 Locally owned Lalitpur (Bagmati) Lalitpur (Bagmati) 200 In-depth profiles Gajur y l n o e g a p e l p m a S 24 Nepal Sourcing Reports 100 Supplier Profiles Supplier Profile Asthamangal Handicrafts INQUIRE NOW Asthamangal was established in 2006. The supplier generates $700,000 in total annual revenue. The entire output in the line is sent abroad. The US accounts for threefifths of exports. The EU takes up 20 percent of shipments. The rest is absorbed by Australia, Singapore, South Korea, Taiwan, Russia, and Bosnia and Herzegovina. The owner is the sole designer and creates up to 300 new models every year. Samples are usually provided within three weeks. Asthamangal operates a 230sqm factory in Katmandu. Most manufacturing processes are subcontracted to local artisans. Capability Materials used Leather Wood Fabric Plastic Metal Other natural materials ✗ ✗ ✓ ✗ ✓ ✓ y l n o e g a p e l p m a S The majority of orders are under ODM basis. Quotes are $2 to $160, depending on the product type, components used, size and design complexity. Woolen winter hats are offered for $2.50. Knitted pullovers are available for $65. Wool, cotton, fleece, polyester, velvet, rayon, white metal and glass beads are the materials used. They are purchased from mainland China, Mongolia and India. The workshop can create 25,000 pieces every month. The average monthly output is 12,000 pieces. There are five permanent and 150 parttime employees. A three-member QC team checks all finished items. Polybags and cartons are normally ormally used as packaging. The minimum mum order requirement is usually ally 50 pieces. ces 10 10% 4 40% 40 40% 10 10% Exports by market mar North Americ America EU U Europe (no (non-EU) Asia-Pa Asia-Pacific M Middle East Other 60% 20% 10% 10% – – Asthamangal gal is a member of the Nepal Chamber ber of Commerce. The supplier plans presence in ans to expand and its market prese the US in the year ahea ahead. Company facts Year established ablished ed Head ad offi ffice ce location Ownership Factory location(s) Full-time employees emp Part-time employees Part-tim emplo Total aannua annual sales (all products) ct Exports by product Jewelry ags & wallets Fashion bags wear & neckwear Headwear Gloves & hosiery Contact details 20 2006 Katmandu (Bagmati) Locally owned Katmandu (Bagmati) 5 150 $700,000 Business contact SHAKYA Ramila Phone (977-1) 427-1551 Fax (977-1) 427-1551 E-mail [email protected] [email protected] Sales & output: Fashion accessories Annual sales Share of total sales Annual export sales Total monthly capacity Average monthly output Capacity utilized Average monthly exports Export ratio Major export customers 30 Nepal Sourcing Reports $400,000 57% $400,000 25,000 pieces 12,000 pieces 48% 12,000 pieces 100% Peace Treaty, B-Jaxx (US) URL www.globalsources.com/ asthamangal.co Address Bafal, Katmandu, Bagmati, Nepal Supplier Profiles Executive SumSupplier Profile Popular export models y l n o e g a p e l p m a S Model MOQ Packaging Delivery Price Description AMH001 50 pieces Polybag, carton 45 days $1.75 Bangle; plastic beads; in various colors and sizes Model MOQ Packaging Delivery Price Description AMH002 10 pieces Polybag, carton 45 days $39 Necklace; ace; white metal; coral and turquoise quoise trimmings; in various us colors and sizes Model del MOQ Q Packaging ging Delivery D Price P Description Desc AMH003 AMH 10 pieces piece Polybag, carton Poly 45 days $39 Necklace; white metal; coral and turquoise trimmings; in various colors and sizes Model MOQ Packaging Delivery Price Description AMH004 6 pieces Polybag, carton 45 days $12 Bracelet; white metal; floral motif; 2.5in diameter Model MOQ Packaging Delivery Price Description AMH005 12 sets Polybag, carton 45 days $9.20 Necklace pendant set; two pieces; white metal; conch shell and turquoise trimmings; 3cm diameter Model MOQ Packaging Delivery Price Description AMH007 12 pieces Polybag, carton 45 days $7 Necklace; plastic beads; in various colors and sizes www.ChinaSourcingReports.com 31 Yes! 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