tral South Aus South australian TOUrism commission’S ian Shorts Guide for participation 2013/14 alia southaustr alia.com The South Australian Tourism Commission (SATC), in partnership with HWR Media & Communications, will again be producing South Australian Shorts for the 2013/14 tourism year. HWR Media & Communications is your direct point of contact for all Shorts bookings, enquiries and proof production. Content and layout The SATC invites you to purchase your participation in the South Australian Shorts book – a recognised publication that showcases holiday packages across all regions of the state. To secure your place, please read this information and return your relevant form with all the necessary information and image/s to: The South Australian Shorts book, produced for the intrastate market, offers consumers a comprehensive range of South Australian experiences, made up of packages with value-add components built around accommodation, tours, houseboats and hire cars. Liz McGrice, Editorial Projects Manager, HWR Media Email: [email protected] Phone: (08) 8379 9522 Fax: (08) 8379 9735 The book also provides an editorial overview of each region, including a regional map, comprehensive ‘must see, must do’ information and dining suggestions, as well as a listing of key South Australian events and Visitor Information Centres. About South Australian Shorts The South Australian Tourism Commission has been positioning the Shorts program as an ‘activation’ brand across all areas of our intrastate marketing activity. This was extremely successful in the market re-launch of Shorts as a South Australian holiday retail brand, rather than just a publication. • Full page entry that showcases one package/product • Full page entry that showcases one operator’s two packages/products • Double page spread to showcase one package/product per spread The Shorts book is an essential tool at the beginning of a potential traveller’s purchase cycle and our marketing strategy aims to build on that. We plan to release Shorts sale catalogues on a seasonal basis, based around optional operator participation. • Double page spread to showcase one operator’s two packages/products per spread • Double page spread to showcase one operator’s three packages/products Research has shown us that showcasing special offers instantly triggers a consumer’s interest and prompts a search of the program, either by book or online. 1/3rd page ads The South Australian Shorts book is A5 in size, offering three standard operator entries per page. Building on the success in 2012/13, we will again also be offering full page and double page options. Participation options for 2013/14 are: • Standard entry (1/3 page) The role of the Shorts brand and book has been recently reviewed in light of certain changes, including the Holidays of Australia preferred agent arrangement coming to an end as of 31 March 2013. This means visitors will be encouraged to book direct – saving you commission. Grange Jetty Café Participation options Examples of the package options below and on the following page Full page ad – one property/product Full page ad – two properties/products Adelaide Hills Adelaide Accommodation ADELAIDE – Adelaide Granada Motor Inn Features • Luxury 5 star queen bed • Tranquil & comfort courtyard environment • Excellent contemporary inverter A/C • Solar operating swimming pool • On-site parking Contact Adelaide Granada Motor Inn Ph: (08) 8338 3822 Fax: (08) 8338 3477 Location Freecall: 1800 755 225 493 Portrush Road, Glenunga Email: [email protected] 5km from GPO Map Ref: 42 p21 www.adelaidegranada.com.au Package includes • One night stay • Complimentary Wi-Fi usage • 13 Foxtel channels – sports/movies/ news etc • Gesture room upgrade (subject to avail.) Location • On-site parking 15 Hindley Street, Adelaide SA 5000 Low High 350m from GPO Map Ref: 3 p22 Twin share $108 RO $168 RO Single $98 RO $148 RO 4 share $178 RO $238 RO Location 21-39 Melbourne Street, North Adelaide Map Ref: 2 p.22 32 Features • 50 metres from Rundle Mall • Standard, Deluxe & Spa rooms available • LCD TV/DVD & Foxtel • Cafe/Restaurant on site • High speed broadband internet access • Mini bar, tea & coffee making facilities BALHANNAH – Adelaide Hills Country Cottages Package includes • 1 night Standard Room accommodation • 2 continental breakfast packs Twin share Single Extra nights RLBP $115 $115 $115 up k c o m mple sa N.B. Family room available at $145 per night • Not available during Clipsal 500 & SA special events Contact • Subject to availability • GST inclusive Adelaide Paringa Motel Ph: (08) 8231 1000 Freecall: 1800 088 202 Fax: (08) 8231 6807 Email: [email protected] www.adelaideparinga.com.au N.B. Not available during Clipsal 500 • No pets • No disabled facilities • Linen included • GST inclusive ADELAIDE – Adelaide Regent Apartments ADELAIDE – Adelaide Meridien Hotel and Apartments Features • King size bed, private balcony, 42” TV with Foxtel • Room service, tea/coffee making facilities, mini bar, iPod dock • Licensed Café/Restaurant & Bar • Central location close to the CBD • FREE Adelaide City Bikes for hire • 24 hour reception, WiFi access • Swimming pool & spa Contact Adelaide Meridien Hotel & Apartments Ph: (08) 8267 3033 Fax: (08) 8239 0275 Email: [email protected] www.countryclubs.com.au PORT LINCOLN – Port Lincoln Hotel ADELAIDE – Adelaide Paringa Package includes • Overnight accommodation • Complimentary room upgrade to Executive Studio Room • Full breakfast for 2 people in Perfect Cup Café • Complimentary car parking Location • Complimentary newspaper 188 Carrington Street, Adelaide • Complimentary bottle of wine Map Ref: 4 p22 1km from GPO on arrival Twin share Features • Executive, self-contained, serviced • Full kitchen & laundry facilities • Large lounge & dining areas • 2 bathrooms in select apartments • Balcony • Properties located in CBD, North Adelaide & Glenelg Contact Adelaide Regent Apartments Ph: (08) 8224 8888 Freecall: 1800 242 503 Email: [email protected] www.adelaideregent.com.au Package includes • 3 nights 2-bedroom accommodation • Free use of tennis court, swimming pool, sauna, spa, gym & barbecue area (in select complexes) • 1 complimentary car park (subject to availability) • 10% discount meal voucher • Children stay free in existing beds Twin share Location 1LincolnHighway,PortLincoln 650kmfromAdelaide MapRef:D3 $720 N.B. Studio & 1 bedroom apartments available • Not available Clipsal 500 & SA special events • Subject to availability • Terms & conditions apply • Other apartment locations available • GST inclusive Features •4.5-starhotel •RoomsoverlookingBostonBay •King&queen-sizebeds •Privatebalcony •Airconditioning,inroomsafe,minibar,broadband internet,tea&coffee •2008AHAAward–BestOverallHotel $180 N.B. Not valid Clipsal 500, Womad, SA special events • Disabled Facilites • Linen included • Subject to availability ADELAIDE & NORTH ADELAIDE – Adelaide Serviced Accommodation Features • Properties located in North Adelaide, Adelaide CBD • Self-contained 2 & 3-bedroom properties • Full kitchen & laundry facilities • Heating & cooling • Onsite parking For bookings, call 1300 764 435 or visit southaustralia.com Location Various locations in Adelaide, North Adelaide & eastern suburbs Contact Adelaide Serviced Accommodation Mob: 0417 811 284 Email: [email protected] www.apartmentsadelaide.com.au Package includes • 3 nights self-contained accommodation • Complimentary bottle of SA wine Twin share 4 share Extra nights 33 outstanding community achievement award and the best tourism initiative proudly taken out by the hotel. Package includes •2nightsdeluxeoceanview roomaccommodation •Continentalbreakfastdaily Twinshare $690 $690 $230 RO Contact PortLincolnHotel Phone(08)86212000 Freecall1300766100reservations [email protected] www.portlincolnhotel.com.au N.B. Package available at Ralston Townhouse, Childers 1 House, Childers 2 Townhouse, Terrace Apartment, Archer Townhouse • Extra person $20 per night • Package not available Clipsal 500, SA special events, Christmas to New Year • Smoking not permitted indoors • GST inclusive For bookings, call 1300 764 435 or visit southaustralia.com The Port Lincoln Hotel was the winner of two AHA Awards this week, with the 116 $390 N.B.Allroomsarenonsmoking•Packagenot availableTunarama,MortlockShield&PortLincoln CupCarnival•Subjecttoavailability•Smoking notpermittedindoors•GSTinclusive For bookings, call 1300 764 435 or visit southaustralia.com Gum Tree Cottage/The Villa/ The Nest Apple Tree Cottage/ Lavender Fields Location Contact 229 Oakwood Road, Balhannah 30km from Adelaide Map Ref: C3 Features • 3 self-contained retreats • 85 hectare farming property • Stunning settings, walking trails • Log fires, 2-person spa baths, A/C • iPod dock/CD/HD-TV/DVD, BBQ • WiFi Hot Spot at reception • Gum Tree Cottage pictured Package includes • 2 nights self-contained accommodation • Provisions for cooked breakfast • Port, chocolates, fruit basket • Bottle of Bird in Hand sparkling pinot • Local cheese, fruit, olive, paste platter • Use of velour bathrobes • Chocolate hearts by your bedside Twin share 4 share Extra nights twin share $545 $925 $245 RBP N.B. Available Mon-Thu • Weekend packages available • 4 share rate not available at The Nest • Gum Tree Cottage only is suitable for children • GST inclusive Adelaide Hills Country Cottages Ph: (08) 8388 4193 Email: [email protected] www.ahcc.com.au Features • 2 self-contained retreats • 85 hectare farming property • Stunning settings, walking trails • Log fires, bath-sized spas, A/C • iPod dock/CD/HD-TV/DVD, BBQ • WiFi Hot Spot at reception • Apple Tree Cottage pictured Package includes • 2 nights self-contained accommodation • Provisions for cooked breakfast • Port, chocolates, fruit basket • Bottle of Bird in Hand sparkling pinot • Local cheese, fruit, olive, paste platter • Use of velour bathrobes • Chocolate hearts by your bedside Twin share 4 share Extra nights twin share $545 $925 $245 RBP N.B. Available Mon-Thu • Weekend packages available • Apple Tree Cottage only is suitable for children • GST inclusive For bookings, call 1300 764 435 or visit southaustralia.com 55 Double page ad – one property/product Double page ad – two properties/products Eyre Peninsula Eyre Peninsula PORT LINCOLN – Port Lincoln Hotel PORT LINCOLN – Port Lincoln Hotel Features • 4.5-star hotel • Rooms overlooking Boston Bay • King & queen-size beds • Private balcony • Airconditioning, in room safe, mini bar, broadband internet, tea & coffee • 2008 AHA Award – Best Overall Hotel ck-leup mom sa p ck-leup mom sa p Contact Port Lincoln Hotel Phone (08) 8621 2000 Freecall 1300 766 100 reservations [email protected] www.portlincolnhotel.com.au Package includes • 2 nights deluxe ocean view room accommodation • Continental breakfast daily Twin share $390 N.B. All rooms are non smoking • Package not available Tunarama, Mortlock Shield & Port Lincoln Cup Carnival • Subject to availability • Smoking not permitted indoors • GST inclusive Property 1 Property 2 Features Features Contact Contact • 4.5-star hotel • Rooms overlooking Boston Bay • King & queen-size beds • Private balcony • Airconditioning, in room safe, mini bar, broadband internet, tea & coffee • 2008 AHA Award – Best Overall Hotel Port Lincoln Hotel Phone (08) 8621 2000 Freecall 1300 766 100 reservations [email protected] www.portlincolnhotel.com.au Port Lincoln Hotel Phone (08) 8621 2000 Freecall 1300 766 100 reservations [email protected] www.portlincolnhotel.com.au Package includes Package includes 120 Location 1 Lincoln Highway, Port Lincoln 650km from Adelaide Map Ref: D3 1 Lincoln Highway, Port Lincoln 650km from Adelaide Map Ref: D3 The Port Lincoln Hotel was the winner of two AHA Awards this week, with the outstanding community achievement award and the best tourism initiative proudly taken out by the hotel. The Port Lincoln Hotel was the winner of two AHA Awards this week, with the outstanding community achievement award and the best tourism initiative proudly taken out by the hotel. For bookings, call 1300 764 435 or visit southaustralia.com For bookings, call 1300 764 435 or visit southaustralia.com 124 121 • 2 nights deluxe ocean view room accommodation • Continental breakfast daily • 2 nights deluxe ocean view room accommodation • Continental breakfast daily Location Twin share Twin share $390 N.B. All rooms are non smoking • Package not available Tunarama, Mortlock Shield & Port Lincoln Cup Carnival • Subject to availability • Smoking not permitted indoors • GST inclusive Eyre Peninsula For bookings, call 1300 764 435 or visit southaustralia.com • 4.5-star hotel • Rooms overlooking Boston Bay • King & queen-size beds • Private balcony • Airconditioning, in room safe, mini bar, broadband internet, tea & coffee • 2008 AHA Award – Best Overall Hotel $390 N.B. All rooms are non smoking • Package not available Tunarama, Mortlock Shield & Port Lincoln Cup Carnival • Subject to availability • Smoking not permitted indoors • GST inclusive For bookings, call 1300 764 435 or visit southaustralia.com 125 The Tuna Experience PORT LINCOLN – Calypso Star Charter Double page ad – three properties/products Features Package includes • World Class Tuna Pontoon • Hand feed or swim with the tuna • Large underwater observatory • Interactive touch pond • Licensed Bar • Friendly & informative harbour cruise • Warm showers • Suitable for all ages • 3 hour tour • Wetsuit, snorkel and mask supplied Tuna Swim (adult) Tuna Swim (child) Tuna Swim (family) Children under 5 $80pp $55pp $215pp Free Contact Swim with the Tuna Ph: 1300 00 8862 www.swimwiththetuna.com.au Location 3/10 South Quay Boulevard, Port Lincoln Great White Shark Cage Diving Location 3/10 South Quay Boulevard, Port Lincoln Features Package includes • New 64 ft purpose built vessel • 2 hot showers & toilets • Reverse cycle air conditioning • Enclosed spacious saloon • Full galley, meals area & bar • Licensed vessel • No dive experience required • Full day charter • All food and beverages, (cappuccino machine on board) • All dive equipment supplied • Merchandise and alcohol available for purchase • EFTPOS on board Contact Diving Spectator Calypso Star Charters Ph: (08) 8682 3939 www.sharkcagediving.com.au $495pp $395pp The Fast & The Furious Office 3/10 South Quay Boulevard, Port Lincoln 650km from Adelaide Map Ref: D3 Features Package includes • Comfortable air conditioned and licensed vessels • No dive experience required • Hot showers • A must do when visiting Eyre Peninsula • Full day shark cage diving including all dive equipment, food and beverages. • Half day Swim with the Tuna experience including all dive equipment and a harbour cruise Contact Warm up by taking a dip with the speedy Southern Bluefin Tuna, then face your fears and come face to face with the oceans ultimate predator, the Great White Shark – one of the most magnificent one day adventures in the world. 120 For bookings, call 1300 764 435 or visit southaustralia.com What can be included in a standard individual listing? • Business name and location • Distance from Adelaide and map reference • One photograph • Dot points of key property/package features • Dot points of package inclusions • Rate for the package offer • Direct operator contact details • Book Now* icon (where applicable) *The Book Now icon will be available to operators whose Shorts package/s are sold via an online booking reservation system. Operators must ensure that their Shorts package/s are loaded as part of the inventory of their booking system at the same rate as displayed in the book. Operators who are connected to the TXA must opt in to the Shorts campaign for distribution via southaustralia.com. Only TXA-enabled product will be available for booking on southaustralia.com. Location 3/10 South Quay Boulevard, Port Lincoln Diving Package Spectator Package $515 $415 Calypso Star Charters Ph: (08) 8682 3939 www.sharkcagediving.com.au For bookings, call 1300 764 435 or visit southaustralia.com 121 Where is South Australian Shorts distributed? The Shorts book is distributed direct to South Australians through the South Australian Visitor Information Centre and regional Visitor Information Centres across the state. Participation guidelines Tourism operators selling South Australian product are eligible to apply if they meet the following criteria: • The business is registered on the SA ATDW (the SATC’s product database). If you are unsure of your registration status, please contact SATC Online Services by phoning (08) 8463 4500 or emailing [email protected] • The business has no outstanding participation fees for any previous SATC programs • The product meets all criteria set out in the South Australian Shorts ‘Guide For Participation’ All applications are assessed to ensure they are suitable for inclusion in the program and the SATC reserves the right to accept or reject any product. All operators must be contactable via email. All application forms and proofs will be forwarded by HWR Media & Communications using this method. Participation cost Cancellations and booking policies There is a 20% discount applicable for all operators accredited with the Australian Tourism Accreditation Program (ATAP). To classify for this discount the operator must be ATAP accredited prior to 1 December 2012. As there will no longer be a dedicated booking agent for the Shorts program, booking and cancellation conditions will now revert to the conditions imposed by each individual operator. You must ensure that clients are made aware of all conditions at the time of booking and that these conditions appear on your website and any confirmation material. We strongly recommend that you receive a deposit or full payment prior to check in. Participation costs are: • Standard entry (1/3 page) – Accommodation, houseboats, cruises, hire cars $616 ATAP accredited | $770 non-accredited (GST inclusive) • Standard entry (1/3 page) – Tours $320 ATAP accredited | $396 non-accredited (GST inclusive) • Full page entry $1,756 ATAP accredited | $2,195 non-accredited (GST inclusive) • Double page spread $3,512 ATAP accredited | $4,389 non-accredited (GST inclusive) The SATC reserves the right to modify the ‘Guide For Participation’ and/or the associated application form/s as it deems necessary. Package rates Package rates must be valid from 1 April 2013 to 31 March 2014. Rates provided must be valid for seven days and you must include GST where applicable. You may choose to display rates on a midweek/weekend or low/high season basis. Booking restrictions or block-out dates will be accepted. Accommodation rates must be displayed per package. Houseboat rates must be displayed on a per houseboat basis. Tour rates must be displayed on a per person basis. Vehicle hire rates must be displayed on a per day basis. Rate type abbreviations: RO: RB: RBP: RLB: RLBP: Room only Room and cooked breakfast Room and cooked breakfast provisions Room and continental (light) breakfast Room and continental (light) breakfast provisions Photographic material Neither the SATC or HWR Media & Communications will accept visual material that is misleading to the consumer. The image supplied must accurately represent an element of your package offer and we suggest that it is less than two years old. If the image supplied is not of an appropriate standard your application may not be accepted. You must supply an image for every package submitted. The image can be a print or digital image. If you wish to provide a digital image, it must be at least 10cm x 15cm in size, 300dpi, in CMYK format, colour corrected and saved as a TIFF, JPEG or EPS file on CD, or sent via email. Maximum email size is 7MB. HWR Media & Communications are unable to alter or enhance images so it is your responsibility to provide an image that is ready for printing. Gift cards To promote the Shorts book and to increase sales for the program, Holidays of Australia have been selling gift cards that can only be redeemed for Shorts holidays. They will continue to sell the gift cards until 31 March 2013. The payment from the gift cards is held in trust until redeemed by the recipient through Holidays of Australia. All gift cards are valid for two years from the date or purchase. Therefore all operators participating in the 2013/14 Shorts book will be required to accept gift card bookings only (subject to availability) from Holidays of Australia and in this instance pay 20% commission. Seasons For consistency in all publications, the SATC has determined seasons as follows: High season: all South Australian public and school holidays Low season: all other times Houseboat seasons (determined in conjunction with the Houseboat Hirers Association of South Australia) are as follows: Normal: 28 January–31 May and 1 September–13 December Winter: 1 June–31 August Peak: 14 December–28 January, Easter and South Australian long weekends BOOKING DEADLINE: 21 SEPTEMBER 2012
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