Misty's Competitive/Comparative Audit Organization Social Media Channels Facebook Twitter YouTube Other Content Video Images Newsletter Actions Donate Shopping Volunteer Mentoring Search Programming Training Events Social Enterprise Clarity & Consistency Labels & Navigation Facilitates User Tasks Readability Branding Message/Story Press Are they written about? Organization Organization Sample Qualitative Audit Page URL Last Modified File Type Get info Example: HTM, when running PHP list from your directory or site crawl Type of Content Information like: - Factual information - A list of links/stories or a directory - Feature story or profile - A form or tool Primary intended audience Possible additional audience(s) Webpage title (typically h1) Give some examples here Give some examples here Page title: either the title tag or the main headline on the page. Whichever is more indicative of the topic of the page. Is the title tag a meaningful reflection of the page headline? Content description Topical Keywords Media/Content Types Is this content redundant? Notes on the format and substance. Examples: - Landing page with links and descriptions for all services - Overview of org/company - Summary of org/company policies - Directory - Feature story The main topics of the page, for example: "bio," "policies," "program description," "campus life," etc. There may be some overlap with the content description column (Basic rich-text and photos do not need to be called out.) Examples: - Photo gallery - Video - Audio - Form - Table Yes/No If redundant, list the site URL where the similar content is found. Is this content General content quality Untouchable Content outdated or trivial? observations Yes/No Content that may be generally confusing, overly verbose, or not complete, etc. For example, "missing key information" or "grammatical errors" etc. Content that should be retained for any special reason. For example, it has a special use or there are political considerations. Goal support What business goal does this content support, if any? Reviewed By Date Reviewed Action Additional Notes Possibilities: Needs Misc notes that aren't editing; Needs appropriate for the further review; columns listed. Leave as is; Move to different site/page; Purge College of Liberal Arts' Super-Detailed Content Audit of 2013-14 This information was collected primarily via Google Form, with skip logic used in places Page URL Does this content contain Does this Does this value other content Does this content help than the support value content help What type of CLA CLA's goal described CLA with content is on improve xx? above? goal xx? this webpage? goal xx? Yes/no Yes/no Yes/no text field Drop-down list: Feature story, Factual Information, list of links or directory, form or tool, home page, other Story Title Original publication source, e.g., Reach magazine, Feature's department Main topic publication magazine, of the Media used date etc. story/profile Word count in the story? Primary intended audience Possible additional audience(s) Webpage title What is the nature of Content the list or description directory? What is the source of the list or directory Form title If yes, please list the site URL What where the information Is the form Is this similar is the form actively content content is used for? being used? redundant? found. Is this content outdated? If yes, please describe the outdated material. Is this content trivial? Describe the other value Recommended Action