BRAND TRAINING MANUAL
Spring/Summer 2014
Brand Identity
Burberry remains quintessentially British, with outerwear
at its core. The innovative designs of the trench coat,
the trademark check and Prorsum knight heritage icons
make the brand purer, more compelling and relevant
globally, across all genders and generations.
Advertised Styles: BE2160Q & BE2161Q
History
Burberry was founded in 1856 by Thomas Burberry with
the aim of producing functional yet stylish outerwear.
The first store opened in 1871 in Haymarket, London
and the brand became popular amongst pilots, army
generals and skiers. Many Arctic and Antarctic explorers
also chose to wear Burberry on their expeditions. The
famous trench coat was introduced in 1947, and many
famous British faces have been photographed wearing
the iconic brand in the years since.
This year is very important for Burberry as the brand
Target
From someone attending a first job interview to those
looking for enduring quality with a modern, classic
appearance, the Burberry audience is cross-generational.
The Burberry customer seeks realness, authenticity and
functional luxury.
celebrates its heritage by revamping the century-long
story of the Trench Coat, which has become an icon. The
collection is inspired by this legacy and reflects many of
the coat’s signature details.
The Spring/Summer ‘14 collection has a rich blend of
materials with acetate, smooth leather, metal and enamel,
and features an exclusive Burberry palette: honey and
gold, stone and silver and classic black and tortoiseshell.
Price
Advertised Styles: BE2160Q & 2161Q
Opt: £150 - £257
Sun: £159 - £278
BRIT MUSIC FESTIVAL
Continuing the success story of Spark eyewear and Brit Rhythm
fragrances, a digital led campaign based around Music festivals
launched May 7th 2014. The campaign reinforces the brand’s
connection to British music whilst targeting Millennial consumers.
BE 2170
BE 4171
The male sun frame has a raised matte black temple with an engraved coloured logo to match the front colour of the
model. The feminine optical style has rubberised colourful thin temples with metal details on the temple tips and the
Burberry logo engraved on the tubular temple. These styles feature a fresh, young colour palette, linked to the Burberry
Brit fashion world.
LASER CHECK
METAL BLOCK
LETTERING
BE 1267
BE 2164
BE 1269
BE 2166
BE 2168
BE 2165
The Laser Check collection is a
sophisticated execution that is
linked to Burberry accessories.
These modern and understated
acetate styles are extremely
elegant, with a refined laser check
detail hand crafted on the temples.
These bold, angular acetate styles
have been inspired by geometric
shapes. The male frame is
characterised by a metal logo plaque
and the feminine styles have metal
temples for a contemporary feel.
An elegant metal frame is available
for women and a modern acetate
style for men. Both feature an under
varnish logo on the temples. This
collection consists of pure British
sleek styles, and offers an entry price
point to the London collection.
FOR INTERNAL USE ONLY
Brand Identity
Bulgari’s passion for precious gems brought its creations
to life – today Bulgari’s bold and innovative design
continues to be at the heart of the brand’s success.
Bulgari frames pride themselves on skilled Italian
craftsmanship, where each Austrian crystal or temple
embellishment is inserted individually by hand.
Advertised Style: BV8126B
History
Descending from an ancient family of Greek silversmiths,
the
company’s
founder
Sortirio
Bulgaris
started
manufacturing precious silver objects in 1884. During the
late nineteenth century, Bulgari relocated to Rome and
opened its flagship store in 1905 on Via Condotti.
Through the ages, Bulgari has attracted legendary actors
of Hollywood glamour. From the Dolce Vita icons such
as Elizabeth Taylor, notorious for her passion for the
Bulgari brand, to Julianne Moore, Rachel Weisz and
Jessica Chastain who all evoke the enchanting style of
Hollywood.
From 5 April - 27 July 2014 at the Victoria and Albert
Museum, London Bulgari is proud to sponsor “The
Glamour of Italian Fashion 1945-2014”. The V&A
Museum’s spring exhibition will be the first major show
to examine Italy’s rich and influential contribution to
fashion from the end of the Second World War to the
present. From the 1960s Bulgari was acclaimed for
creative designs incorporating coloured gemstones.
This exhibition features legendary jewels once owned by
Elizabeth Taylor, pictured above.
Target
The Bulgari customer is extremely glamorous and looks
for a bold and unique style synonymous with the brand’s
Bulgari flagship store Rome via Condotti
In April 2014 Bulgari celebrated its 130th Anniversary.
Since 1884, Bulgari jewels have been an emblem of Italian
excellence with extraordinary quality and distinctive
style, a balance of classicism and modernity.
contemporary design.
Price
Opt range: £194 - £802
Sun range: £166 - £727
DIVA
Inspired by the unforgettable icons of the history of cinema
during the ‘50s and ‘60s, a period in which Rome was one of
the favourite sets for Hollywood film productions, the Diva
collection celebrates glamour and femininity. The Diva campaign
expresses a modern take on the Roman Dolce Vita hedonism,
thanks to the ethereal beauty of Carla Bruni-Sarkozy.
The Diva eyewear collection draws its inspiration from the
up-market Diva jewellery line, whose distinctive feature is the
BV 2170B
sinuous motif of a fan, embellished by crystals. This collection
crosses the boundary between accessories and jewellery, giving
vent to an eclectic and playful creativity, which combines the
sparkle of crystals with the refined tones of the acetate.
SERPENTI
BV 6073B
DIAGONO
BV ROMA
BV 4081H
BV 3024
BV 8138B
Serpenti celebrates one of the
design motifs that has set Bvlgari
apart since the Forties. An emblem
of wisdom, rebirth and vitality, the
Serpent motif is inextricably linked
to the brand, perfectly embodying
its creative versatility. An innovative
hinge features the head of the
Serpenti bracelet, attached to the
frame with 20 Austrian Crystals
hand inserted
for a unique
and luxurious
finish.
Directly inspired by the brand’s
successful
chronograph
watch
collection, this masculine design
expresses the same detailed
geometry with a mix of modern
materials. These masculine crafted
acetate frames feature the BVLGARI
logo, which is laser engraved on the
metal detail of the temple.
The Bvlgari Maison first opened its
jewellery shop in 1884, an incredible
one hundred and thirty years
ago. This unique, special edition
celebrates this exclusive event.
The hinge décor is inspired by the
BVLGARI BVLGARI ring, garnished
with 64 Austrian Crystals inside and
outside of each temple. An exclusive
use of bi-colour acetate is inspired
by the BVLGARI
bags for
a truly
luxurious
effect.
FOR INTERNAL USE ONLY
Brand Identity
Chanel is a brand of luxury, perfection and uniqueness.
At the heart of the French Haute-Couture and Prêt-aPorter culture, Chanel products are differentiated by
their top quality.
Glamorous, precious, elegant, classic, refined – these
are all words that describe the fashion world of this
renowned luxury brand.
History
Advertised Style: CH5288Q
Gabrielle “Coco” Chanel became well-known for creating
ladieswear that reflected her rebellious style, bringing
a comfort and practicality to style that liberated the
women of her generation. This legacy has been revived
by Karl Lagerfeld, who began as Creative Director in
1984. By using different materials he has created a style
in keeping with Chanel’s early philosophy, but suitable
for a modern audience.
Target
The Chanel consumer is elegant and strong, she seeks
cutting-edge design alongside lasting quality and
exclusivity. The target market is between the ages of 25
and 45 years.
Advertised Style: CH5296
This season, Karl Lagerfeld has chosen Alice Dellal to be
the face of the 2014 Spring/Summer campaign. Famous
for her unusual look, she expresses all the freedom and
audacity which characterises the style of Mademoiselle
Chanel. Refreshing & colourful, the photos create a very
feminine atmosphere while Alice embodies a poetic,
subtly rebellious muse.
Price
Opt: £160 - £306
Sun: £172 - £826
HIGH SUMMER 2014
FLEX & QUILT/SIGNÉ SPORT
The “E-Motion” collection follows women in their day-to-day activities
and offers constant elegance and comfort, from daily activities to athletic
performances.
Flex & Quilt features a rich colour palette of classic associations as well as
new harmonies, and features matelassé in genuine leather on the temples.
Signé Sport is the new elegant sporty-chic story, and features light frames
with an internal layer of rubber for a ‘cocoon’ feel.
CH 3288Q
CH 3289Q
CH 5288Q
CH 6048
Advertised Style: CH3289Q
SPRING/SUMMER 2014
CLASSIC DESIGN
FANCY RIBBON
RETROZEN LINE
CH 3285
CH 3284Q
CH 3281
CH 5284
CH 5281Q
CH 5279
The Classic Design story refers
to the synergy between the
decoration of the temples and the
famous N°5 stopper. The collection
consists of timeless frames with
the classic enameled CC signature
giving the final touch to these
elegant yet simple silhouettes.
Fancy Ribbon is the revival of the
Eyewear Ribbon Story. This time,
the ribbon takes a high-fashion
twist: the new knot is in patent
calfskin, either fine, medium or
chunky. The colour palette of the
Fancy Ribbon story is iconic: black,
ivory, couture river blue, and classic
and contemporary two-tones.
Zen Line frames perfectly suit a
relaxed, casual Summer afternoon
look. This interpretation offers a
perfect mix for the beach - light
and bright, these fine acetate
frames are both edgy and fun. The
colour palette features a mix of
pop colour blocks and patchwork
textured acetate.
FOR INTERNAL USE ONLY
Brand Identity
Dolce&Gabbana is a brand that represents contemporary
luxury, ‘Made in Italy’ quality, meticulous attention
to detail and contrasts traditional concepts with
transgression. With an unmistakable Mediterranean
style, Dolce&Gabbana’s success is due to the perfect
combination of technical excellence and new trends.
Advertised Style: DG3194
History
Design duo Domenico Dolce and Stefano Gabbana
are renowned for making “stars look like stars”.
Dolce&Gabbana’s richly coloured animal prints remain
timeless in an era where fashion is transitory. The pair
take inspiration in particular from Italian cinema, saying
“when we design it’s like a movie. We think of a story,
and we design the clothes to go with it”.
Dolce’s family background of tailoring and Sicilian
roots are a constant source of inspiration, coupled with
Gabbana’s technical expertise in execution, make them
the perfect match.
Dolce&Gabbana
Spring/Summer
’14
ready-to-wear
collection features lithographs of sepia-hued, postcardpretty crumbling columns. Greek temples and theatres
are printed over silk dresses; two silhouettes that Dolce
and Gabbana have been preoccupied with for several
seasons now.
Target
The Dolce&Gabbana customer looks for timeless style
and an unconventional luxury, which combines innovation
with strong Mediterranean influence. This is the perfect
brand for those who see eyewear as an expression of
their personality and lifestyle.
Advertised Style: DG3194
Price
Opt range: £89 - £471
Sun range: £97 - £610
SICILIAN FLOWERS
Domenico Dolce and Stefano Gabbana continue their fascination with
Sicilian heritage, creating a romantic collection of elegant floral dresses
and accessories. Inspired by Almond Tree flowers, these elegant acetate
frames feature blossoming flowers in reds, greens and pinks. The
Dolce&Gabbana logo is embossed on the temples for a touch of glamour
and matching floral packaging is available in the same colour as the frames.
DG 3203
BASALTO
DG 3204
LACE
POIS
DG 3211
DG 3198
DG 3199
DG 1259
DG 3197
DG 3201
This collection is inspired by
‘’Basalto’’ which is the name of the
rock produced by the Mount Etna
volcano in Sicily. It is extensively
used in Sicilian architecture due to
its extraordinary strength, which is
combined with ultimate lightness.
Consisting of seven layers of Basalt
fiber, these innovative styles are
truly comfortable and unique.
This Spring/Summer ‘14 Lace has
been a favourite of Dolce&Gabbana,
varying from all over lace to slight
feminine lace trims and details.
These optical styles are available
in a sophisticated butterfly shape
and a cat-eye acetate frame. Both
are embellished with lace details
on the front of the frame for an
elegant finish.
“Pois” consists of playful pop
acetate styles and fashionable
round shaped frames. Inspired by
the Spring/Summer ‘14 collection,
the colour palette is characterised
by new and exclusive acetates with
the stylish Dolce&Gabbana polka
dots and logo embossed on the
temples.
FOR INTERNAL USE ONLY
Brand Identity
Emporio Armani is the playful spirit to Giorgio Armani,
building on classic styles and adding a seasonal twist to
make it vibrant and appealing.
Advertised Style: EA4023
History
Founded in 1975, by Giorgio Armani, Emporio Armani
is regarded as the trendy and fashion forward line of
the maison.
Emporio Armani ensures that its products are second
to none. A strong link can be seen between the fashion
inspiration of apparel, accessories and eyewear. The
collection is clearly segmented into families, providing
depth to each story through style variety. The strong
finishing detail on the temples shows true fashion forward
innovation. The different designs found in this collection
suit the Emporio Armani customer.
Advertised Style: EA4026
Target
The Emporio Armani customer is looking for a classic style
with a fashionable edge to keep his/her look current. The
target age range for eyewear is twenty years and above.
Emporio Armani Spring/Summer 2014 features tailored
transparent garments in striking blues, silvers and greys.
The concept of this collection “Poised between realism
and abstraction,” is inspired by water lilies for women,
and a colour pallete of misty shades for men. Similar
colours and unique details have been translated into the
eyewear collection this season.
Price
Opt range: £104 - £151
Sun range: £105 - £239
BOLD TRANSPARENCIES
These easy to wear feminine styles are characterised by a bi-layer
acetate, creating a special effect which enhances the elegance of
each frame. The front of the frame and temples have a different
colour combination, playing with transparent and full colours. The
light and breezy colour palette is extremely feminine: lilac, fuchsia
and pistachio green keeping on trend with the key colours this
Spring/Summer ‘14. The Emporio Armani eagle is engraved on the
temples to enhance the fashionable edge to the brand.
EA 3033
RUBBER EVOLUTION
EA 3035
EA 4032
MESH
METAL EAGLE
EA 1022
EA 3034
New optical styles have been
introduced
to
the
“Rubber
Evolution” collection. These frames
are characterised by temples made
of bi-colour rubber through a biinjection process. Four easy to wear
frames, two sun and two optical
styles, are available. The collection
plays with a very masculine colour
palette, perfect for the modern
customer.
EA 1021
EA 3031
This frame has been inspired by the
Men’s Spring/Summer ‘14 catwalk.
The extremely cutting edge sun
style led the men’s catwalk. The
shield shape features a unique mesh
pattern enriching the temples. The
colour palette focus’ on blue, silver
and grey, with the temple tips
made out of a transparent plastic,
enhancing the trend element to
the style.
The Metal Eagle collection includes
feminine styles and a unique hinge.
Featuring an embossed Emporio
Armani eagle, which divides into
two parts when the metal frame is
closed. The Emporio Armani eagle
is also engraved on the inner side
of the temple tips adding a luxury
feel to these fashionable styles.
FOR INTERNAL USE ONLY
Brand Identity
Giorgio Armani’s philosophy is ‘less is more’ and this
ethos is truly reflected in his collections.
“Elegance means being remembered,
not getting noticed” – Giorgio Armani
Giorgio Armani embodies the idea of being innovative,
yet timeless and consistent.
Advertised Styles: AR 7022H & AR 8036H
History
Mr. Giorgio Armani, born in 1934 in Piacenza, Italy, has
a broad range of experience. Starting out as a medical
student, he turned to the army after three years of study,
after which he found a job as a window dresser for the
most famous Italian department store, La Rinascente.
The mid-60s marked a turning point in his career when he
was appointed as a designer for the luxury brand Cerruti,
where he was able to develop his own style of design.
In 1975, he founded Giorgio Armani S.p.A in Milan with
the help of his partner, Sergio Galeotti and the brand
became a global phenomenon for its classic design and
craftsmanship.
Today, Giorgio Armani ranks in the top 100 most powerful
global brands.
Target
Advertised Style: AR 7028
The Giorgio Armani customer is elegant, timeless and
refined. They search for the highest quality of product
and understated innovative designs.
Price
Opt range: £169 - £388
Sun range: £174 - £523
FRAMES OF LIFE
“Frames of Life” is the iconic segment of the Giorgio
Armani eyewear collection and features styles that are
close to the heart of Mr. Armani. A strong vintage vibe
is evident in these styles, aligning itself perfectly with
Armani’s style. Frames in this collection feature a patented,
screwless hinge – this refined quality is extremely unique.
Advertised Style: AR 7023
AR 7030
The “Frames of Life” signature can be found on the
inside of the temple, differentiated by dedicated brown
AR 5025
ART PRINTS
leather packaging.
LIGHT & THIN
NEW HINGE
AR 5028
AR 5022
AR 7034
AR 6019
AR 7035
AR 8035
“Art Prints” is inspired by the
colourful and elegant fabrics of
the Spring/Summer 2014 readyto-wear collection. These feminine
styles have contemporary shapes
with fashion details. Giorgio
Armani’s signature is featured on
the temples of these frames, with
small eliptical rivets applied on the
temple tips. These luxury details
create a unique and fashionable
finish.
These classic contempory styles
are inspired by the Giorgio Armani
“Timeless Elegance” collection.
All styles are characterised by
thin temples and are made of an
innovative injected material, which
makes the frames extremely light
and thin, as well as resistant and
comfortable. Masculine colours
with a matte finish are seen
throughout the collection.
A very feminine collection, enriched
by an oval plaque and inspired by
the hinge on the Giorgio Armani
women’s bag and accessories. The
colour palette, which is extremely
feminine and playful, is based on
striped pinks, violet, water green
and transparent reds, giving these
frames a sophisticated touch.
This style is perfect for a fashion
conscious woman looking for a
unique frame.
FOR INTERNAL USE ONLY
Brand Identity
Miu Miu represents a playful yet provocative woman,
striving to be contemporary, elegant and smooth.
Miuccia Prada’s school nickname was Miu Miu, therefore
the collection reflects a more mischievous and alternative
approach. Adored by a host of A-list celebrities worldwide
including Miranda Kerr, Rihanna and Jessica Alba.
History
Advertised Style: MU 11OS
Miu Miu was launched in 1992 by Miuccia Prada, as
part of Prada portfolio. In 1993 she opened her first
Boutique in Milan. In 2005 the brand was given a new
luxury positioning and the eyewear segment relaunched
in 2011.
Advertised Style: MU 07OS
Miu Miu renews its collaboration with award-winning
photographers Inez Van Lamsweerde & Vinoodh Matadin
for the brand’s Spring/Summer ’14 advertising campaign,
which was shot in New York city last November. The
Spring / Summer ‘14 collection is inspired by the original
soul of Miu Miu, featuring sinuous and elegant shapes
lightened by the use of transparent materials in pastel
colours with vibrant enamel decorations on the temples.
Elle Fanning, Bella Heathcote, Lupita Nyong’o and
Elizabeth Olsen interpret some of the most iconic Miu
Miu eyewear best sellers - from Noir to Rasoir - together
with Miu Miu Nymphe, the new Special Project for
Spring/Summer 2014.
Target
For women seeking alternative luxury in striking colours
and playful shapes.
Price
Opt range: £150 - £225
Sun range: £174 - £523
RASOIR
Rasoir was first launched in March Spring/Summer ’13, and it has had
amazing success in terms of media coverage and collection performance.
Frames are characterised by the avant-garde, raw cut of the front as well
as the reduced size of acetate frame and temples. There is a unique colour
palette with the temples contrasting with the colour of the frame for an
edgy and unique design. The frames modelled in the advertised visual have
a lowered detail on the side of the frame to create the illusion of a raw cut.
This is an easy to wear style featuring the iconic temples which are key to
the Rasoir family.
MU 08MV
MU 11OS
Advertised Style: MU 08MV
CURVY
NOIR EVOLUTION
ROCK & GLAMOUR
MU 01NV
MU 51NV
MU 09PS
MU 06PS
MU 05NV
MU 10PS
An evolution of the Curvy family,
these sinuous round and squared
acetate shapes have a touch of
sensual femininity. The sun and
optical styles both have richly
constructed temples that feature a
beautiful marble effect. Inspired by
the elegant Miu Miu accessories,
these styles are both unique and
feminine.
“Noir
Evolution”
has
been
developed from the successful
Noir collection which was released
in 2013. Stylish pentagon, acetate
shapes feature an ultra thin bridge
and metal temples. This increases
the overall comfort and adds a
distinctive sophistication to the
Noir family.
“Rock & Glamour” is a brand new
family to the Miu Miu Spring/
Summer 2014 collection. Two
glamorous sun acetate frames feature
a unique temple construction that
have been inspired by the sparkling
accessories of Miu Miu. These two
feminine easy to wear styles feature
precious crystal details on the temples
for an elegant pavè effect.
FOR INTERNAL USE ONLY
History
Brand Identity
In 1975 a mad scientist named Jim Jannard began
Oakley is a sport performance and lifestyle brand. The
questioning the limits of industry standards. Jannard went
essence of the brand is conveyed via the hundreds of
into business for himself with the simple idea of making
professional and amateur athletes who depend on Oakley
products that work better and look better than anything
products to provide them with the very best, while they
else out there.
redefine what is physically possible. Sunglasses are not
For Jim, that meant challenging the limits of conventional
thinking. In his garage lab, Jim developed a new kind of
motorcycle handgrip with a unique tread and a shape that
fit the rider’s closed hand. Top professionals took notice of
the new design and its material that actually increased grip
with sweat.
Oakley’s next invention would become a mainstay in
just a fashion accessory, they are a necessity when it
comes to improving performance whilst maintaining
healthy eyes and excellent quality vision.
Brand Ambassadors
Modern day ambassadors include: Fernando Alonso,
Mark Cavendish, Ian Poulter and Victoria Pendleton.
Motorcross racing for 17 years. Jim created the O Frame®
goggle with a lens curved in the perfect arc of a cylinder.
Professionals like Mark Barnett, Marty Smith, Johnny
O‘Mara and Jeff Ward championed its clarity and wide
peripheral view. It began the evolution of eyewear from
generic accessory to vital equipment.
Target
As Oakley celebrates 30 years in existence the same
commitment to innovation remains true; if it can be made
better, it will be. Oakley has brought with it new product
technologies and a blend of science and art that have
been awarded more than 600 patents worldwide. Today,
Jannard’s brand has become the mark of excellence and the
solution to challenges facing those who cannot compromise
on performance.
The Oakley consumer looks for a product as flexible as
they are, one that can accommodate anything whilst
leaving them confident about their appearance.
Price
Opt range: £120 - £255
Sun range: £75 - £235
Oakley True Digital - prescription sunglasses: £270 - £506
Oakley True Digital - clear lenses: £335 - £510
OAKLEY TRUE DIGITAL®
Oakley prescription eyewear sets the standard for optical clarity.
Traditional lenses in high-wrap frames frequently cause the wearer’s
peripheral vision to blur and distort. Naturally, such shortcomings just
don’t fly for cyclists, runners, and motorsports enthusiasts and other
world-class Oakley athletes who rely on their peripheral vision to
maintain competitive advantage. Oakley engineered TrueDigital lens
technology specifically to address these issues, and the results are:
• Sharper peripheral vision
• Exceptional visual clarity
• Eliminated distortions
• Vastly improved optics without
compromised style
Advertised Style: OO9156 Fast Jacket XL
HERITAGE COLLECTION
CROSSLINK COLLECTION
Celebrating the 30th anniversary of Oakley performance
eyewear, the Heritage™ Collection salutes the
evolution of a revolution. A generic accessory became
vital equipment when Oakley created the original
Eyeshades sunglass. To let athletes pay tribute to sport
heritage while enjoying state-of-the-art technology, the
collection includes renditions of RadarLock™, Radar®,
Flak Jacket® XLJ, and Racing Jacket®.
Oakley Crosslink™ is a new category of ophthalmic
frames with a true crossover design that lets you go
from work to play without missing a beat. This sleek and
modern look matches Oakley performance innovation
with a comfortable fit, worthy of your favorite everyday
prescription glasses.
OO9181 Radarlock Path
OX8030-0655 Crosslink
FOR INTERNAL USE ONLY
y History
The name Persol is derived from “per il sole,” which, in
rsol iItalian,
s derived from "per il sole," which, means “for the sun.” The sunglasses company was
means formed
"for in 1917
the bysun." sunglasses GiuseppeThe Ratti and
originally catered
s formed in and
1917 y Giuseppe Rab and was
to pilots
sportsbdrivers.
In 1957 the
649 model
createdto and
the brand
became
synonymous
y catered pilots and sports drivers. with stars
such as Marcello Mastoianni and Steve McQueen. An
icon was born.
nd with the highest quality materials-‐ Made bythand
withathe
highest quality
materials,
tal lenses o the cetates and m
etals from
of the
The Meflecto is the world’s first flexible stem system
lenses arrow to the acetates
metalshidden of the frames, The Meﬂecto is the world’s ﬁrst ﬂexible stem
the crystal
iconic and andthe designed for maximum comfort by eliminating pressure
the iconic arrow and the hidden technologies beneath system designed for maximum comfort b
beneath the surface -‐ Persols are more on
the
head
from the temples of the glasses.
the surface - Persols are more than just glasses, they are
eliminaEng pressure on the head from the
ses, they are works of art. works of art.
arms of glasses. Persol Atelier
Reﬂex Brand Identity
Brand Iden)ty Persol is known for its outstanding quality and technical
features as well as beautiful craftsmanship. Persol glasses
Persol is known for its outstanding quality and
have been worn
by great names
the world
of cinematechnical features as inwell as beauEfu
Robert de Niro, Jack Nicholson, Daniel Craig and “The
cradsmanship. Persol glasses have been worn
King of Cool” himself Steve McQueen.
by great names in the world of cinema-‐ Rober
celebrity
followers D
include:
Julia
Roberts,
de NModern
iro, Jack Nicholson, aniel C
raig and “The
Liam Gallagher.
king Ryan
of Gosling
cool” and
himself Steve McQueen. Modern celebrity followers include; JusEn Timberlake, Kate Moss, Pippa
Middleton, Daniel Craig and Kristen Stuart. s are real objects of workmanship for sionate about photography. Their is what makes them beauEful and Advertisedis Style: PO 714
technology has evolved and digital adigm. For its second edition, Atelier Persol gathered masters of
their arts and crafts to create original artwork based on
ersol different
Reﬂex EdiEon perfectly unites aspects of fire, rebirth and life in Venice.
yle with technological innovaEon, Visit Persol.com to find out more.
a stunning combinaEon of acetate metal detailing. Target
Cosmopolitan, affluent people who appreciate quality
and the finer things in life.
Price
Opt range: £189 - £274
Sun range: £169 - £294
Target Cosmopolitan, aﬄuent person who
VINTAGE CELEBRATION STORY
Vintage Celebration is the most emotional way through which Persol pursues the
PO 9649V
rediscovery of the treasures in its archives. This year further colours have been
revealed and brought back to life, enriching the Vintage Celebration colour range.
These colours, plain but slightly transparent, date back to 1960, inspired by the
PO 3013V
widespread research into the mysterious beauty of the mineral world.
Persol signs these styles with unique details: the acetate names are engraved on
the temples, and the precious Antique finishing enhances the vintage look and feel
of the new models. During Persol’s unending search for the authentic vintage spirit,
PO 3086S
the brand has perfected a new tumbling and finishing process that gives its frame
the timeless allure of a vintage eyewear model.
PO 3007S
REFLEX
FILM NOIR
“Reflex Edition continues on its
successful path, renewing its image
through unexpected styles and
innovative solutions.”
PO 3079V
PO 3075S
The Phoenix Arrow, inspired by heritage with a
contemporary twist, is featured on each piece in
the Film Noir capsule collection.
Thanks to its new design and the challenging
research in casting technology, it has been possible to achieve an impeccable
integration of the striped arrow on the acetate, keeping true to Persol’s aim
to always achieve the highest standards.
The Film Noir Edition offers new, intriguing and innovative Opaline colours.
The name of the collection appears in the inner part of the temple.
Additionally, the milled end part of the temple tip recalls the shutters’ effect
which was a key feature of the famous movies from the ‘50s and is now also
a key design element of the collection.
The first folding frames in the
Reflex Edition are a result of two
years of research to develop the
folding temples and bridge.
PO 3075VM
Advertised Style: PO 3072S
Advertised Style: PO 3070V
FOR INTERNAL USE ONLY
Brand Identity
Polo Ralph Lauren is the original representation of classic
American heritage and the “sporting gentleman”. This
brand has established a reputation for exquisite tailoring
and attention to detail. Polo remains the flagship brand
of the Ralph Lauren group, a symbol of the modern,
preppy lifestyle.
“I have always been inspired by the dream of America.
A sort of non-fashion statement that’s very stylish.
Fashion is over quickly, style is forever.” - Ralph Lauren
Advertised Style: PH 1144
History
Ralph Lauren was created by New York-born Ralph
Lauren (née Lifshitz) in 1967 when he began a label of
mens ties. The Polo line was first introduced in 1981, the
same year that the first international store was opened
on New Bond Street in London. Today the Ralph Lauren
group produce clothing, homewear, fragrances and
furniture, as well as eyewear. Their head office is still
based in Manhattan, New York.
What began 40 years ago with a collection of ties has
grown into an entire world, redefining American style.
Ralph Lauren has always stood for providing quality
products, creating worlds and inviting people to take
part in his dream.
Target
Polo Ralph Lauren is the perfect brand for those
looking for the ultimate expression of sartorial luxury,
and who appreciate quality - timeless style for the
sophisticated man.
Price
Opt range: £99 - £226
Sun range: £80 - £191
RALPH LAUREN NAUTICAL COLLECTION
Ralph Lauren’s Nautical collection has been constantly
explored and developed by Mr. Lauren in many different
ways, from apparel to accessories. Versatile and easy to
wear, stripes are timeless and modern at the same time.
The colour palette is inspired by a maritime palette of
red, navy and white, which is in line with the legendary
quality and attention to detail that characterises the
brand’s design.
Advertised Style: PH 2118
PH 1149
These best-selling styles feature a thin acetate and metal
frame for a comfortable fit and a classic, elegant look. A
double c-shaped metal plaque near the hinge mirrors the
PH 2118
POLO RUGBY
PH 1146
PH 2113
Inspired by preppy rugby polo
shirts with contrasting coloured
stripes, this collection is both
playful and bright. Semi-rimless
and square optical acetate frames
are embossed with the metal Polo
Player logo. Sporty stripes on the
temples bring the classic Rugby
Polo frames to life.
golden bars on navy officers’ uniforms signalling their rank.
RUBBER PONY
RUBBER STRIPE
PH 1148
PH 1147
PH 2119
PH 2115
Since its introduction, the Polo
Player logo has become a lasting
icon of the preppy culture and
lifestyle. Today, 40 years after the
creation of the polo player logo,
an innovative logo has evolved,
for the first time in a rubberised
version, for a modern yet still
casual, preppy look.
Ralph Lauren’s traditional sports
stripes are enhanced by the
charisma of the brand. The
rectangular metal frame offers a
fresh, modern take on casual sporty
lifestyle as well as the light acetate
frame, guaranteeing a comfortable
fit. The logo is printed on both
temples for recognisable branding.
FOR INTERNAL USE ONLY
Brand Identity
Sophisticated craftsmanship, extremely modern vision
of high fashion, technological design and research for
creative details. The eyewear segmentation is fashionable
and timeless.
Advertised Style: PR SPR52Q
History
Prada was founded in 1913 in Milan when Mario Prada
opened a luxury leather travel goods store, which
became popular amongst European aristocracy. Prada’s
natural curiosity for innovation with materials and design
remain part of the Prada ethos. Prada’s turning point was
in the ‘70s when Mario’s granddaughter, Miuccia Prada,
became the president of the company. Launching her
Advertised Style: PR 66QV
first ready-to-wear collection in 1989, Prada has over the
decades catapulted into the fashion world, marked as
In December 2013, Miuccia Prada
the designer to watch.
was awarded “The International
To
celebrate
Designer Of The Year” by the
100
stunning Gwyneth Paltrow. This
years of Prada, a new
boutique
has
is an amazing recognition of
been
Miuccia’s power and influence,
unveiled opposite the
enhancing Prada as a true trend-
site of the first store
opened
in
Milan
setter in the global fashion world.
in
1913. The new store
concept is dedicated
to menswear and has
a restaurant and art
exhibition space above
to emulate the world
of Prada, highlighting
Prada’s past and future
in one space.
Target
Elegant, intellectual trend-setters who are looking for
quality, style and contemporary luxury design.
Price
Opt range: £135 - £390
Sun range: £180 - £455
PRADA JOURNAL
With more than 1,300 manuscripts shared, 30 languages involved & an international
P.R. event, “Prada Journal” has been an amazing success. Its e-book “Prada Journal –
Views on the World” is downloadable from Prada.com. This is an anthology that brings
together innovation, creativity and quality. Both the women’s and men’s optical frames
are created with an exclusive acetate, characterised by an ultra light frame and temples
for a comfortable fit. The Prada logo is featured on the temples in an unmistakable 3D
effect, ensuring “Prada Journal” will be another key style for the year.
PR 04RV
PRADA PORTRAIT
PR 02RV
NEW TRIANGLE LOGO
3D PLAQUE
PR 55RV
PR 11RV
PR 54RV
The Prada Portrait collection has
always been inspired by the top
acetate bar and lowered frame. This
new optical style has evolved from
Fall/Winter ’12, now with an even
softer execution. This elegant frame
is a metropolitan interpretation of
the classic metal style for women.
This style is perfect for women
wanting a bold statement frame this
Spring/Summer ‘14.
The brand new Triangle Logo has
been launched with a new concept
for 2014. Inspired by the classic
Prada handbag, this is the iconic
logo for the current Prada eyewear
Collection. Available in both a sun
and optical frame, these exclusive
acetate styles have a unique temple
featuring a bi-colour contrast,
which is an elegant yet easy to
wear frame.
“3D Plaque” is part of Prada’s New
Conceptual eyewear collection.
This masculine frame is extremely
sophisticated, interpreted through
both a metal and acetate style.
The exquisite temple features an
elegant 3D plaque to enhance the
brand’s identity. This is perfect for
men wanting a unique, on-trend
Prada frame.
FOR INTERNAL USE ONLY
This year Prada Linea Rossa moved to Cagliari (Sardegna
Island) where the team installed its new base for the 35th
2017 America’s Cup training. The new base has been
operative from March and from May onwards the sailing
team will start training on the water. The Prada Luna
Rossa yacht took more than 35,000 hours to build, 300
people were involved in the construction and 500kg of
titanium were used to build this magnificent yacht. The
Prada brand always seeks to go the extra mile and the
Luna Rossa boat, as well as the eyewear collection, is
testament to this ethos.
History
Brand Identity
1997 marks the launch of Prada Linea Rossa within the
Prada Linea Rossa is the male active and leisure collection
Prada brand family.
by Prada. It is inspired by the world of sport and conveys
“In February 1997, Patrizio Bertelli had a brief
conversation with yacht designer German Frers. It was
enough to convince him to create his own sailing team to
compete in the prestigious America’s Cup, and the Prada
Luna Rossa Challenge was born. Piranha and Swordfish,
the two crafts, were designed from scratch in fifteen
an every day, casual style designed specifically for
dynamic yet fashion conscious consumers.
Prada Linea Rossa has launched a brand new luxury men’s
fragrance, ‘Luna Rossa Extreme’. This is an intense scent
which is an expression of mystery and fear, for men who
aren’t afraid to take risks.
days, and a full crew assembled to begin training within
a few months for the 2000 Louis Vuitton Cup. They went
on to win the competition and later compete in the 2000
America’s Cup. Not bad for a first attempt - but then
Prada has a history of exceeding expectations.” Jessica
Punter, GQ Magazine.
Target
The perfect brand for those looking for the ideal
combination of sport and luxury.
Price
Opt range: £145 - £225
Sun range: £145 - £265
NETEX BENEFITS NETEX BENEFITS NETEX BENEFITS NETEX BENEFITS NETEX
A new optical style has been introduced to the “Netex” evolution. This collection
has kept its innovative properties, with a unique touch thanks to the exclusive
rubber finishing on top of the metal frame.
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The “Netex” collection consists of the unique ‘Netex’ material which is
aluminized glass fibre, showing that technology continues to be at the heart of
the Prada Linea Rossa brand. It has elastic temples that are easy to adjust, these
are similar to steel but with a higher resistance and flexibility.
The Aplon rubber used on the temple tips is particularly resistant to water, cold
and sweat, making these great luxury sport frames.
PS 50FV
RUBBERMAX
RED FEATHER
PS 03FV
PS 52FV
PS 02FV
“Rubbermax” is one of the new
collections added to the Prada
Linea Rossa family. These frames
are characterised by the rubber
treatment of the metal frame,
combined with a brand new concept
of an entirely rubber temple for a
dynamic feel. Rubber resistant to
water, cold, abrasion and sweat.
Red-rubber inserts feature on the
temple tip with the iconic Prada
Linea Rossa logo.
HORIZON
PS 55PS
The
brings
“Red
Feather”
brand
new
collection
technology
to the fore. These frames are
extremely
lightweight,
flexible
and strong, and feature pins for an
easier dispense. The only branding
on these sleek frames is a small red
stripe on the temple tip, perfect
for those customers looking for
minimal branding.
PS 01FV
PS 550EV 0EV PS PS 50EV 05PS
PS PS
50EV “Horizon”
is
another
new
collection to the Prada Linea Rossa
family, featuring easy to wear
PS
PS 57OS
57OS
frames, which are characterised
by
PS 57OS
simplicity and clean designs. The
PS 57OS
• Netex temple temple has has kept its • Netex kept its desig
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History
Brand Identity
In 1929 The United States Air Force
Worn by movie stars, rock icons and trendsetters from all
issued a commission for sunglasses
over the world. Ray-Ban’s values are:
that would perform under the
extreme conditions faced by pilots.
The revolutionary, winning design,
was a gold Aviator with G15
lenses. The Ray-Ban brand name
was patented in 1937 and this is
considered the birth of the brand.
The Aviator would be followed with
Timeless
Authentic
Courageous
Quality and Function
History and Heritage
Iconoclastic Cool
Modern celebrity wearers include: Beyonce, Rihanna,
Bruno Mars and Pharrell Williams.
more iconic models, including the
launch of the Wayfarer in 1952 and
the Clubmaster in 1986.
The Aviator remains the No.1 best
selling sunglass today.
The Order of Never Hide
This year we invite all potential members of the Order of
Never Hide to show us what they’re made of through a
series of challenges on Ray-Ban.com.
Completing challenges allows you to progress from one
level to another within The Order of Never Hide.
After having completed all five challenges one winner
from the UK will be selected to be ordained into The
Order at a special global event in the Autumn.
What are you made of? Visit Ray-Ban.com to play.
Target
With ICONS, Highstreet, Active Lifestyle and Tech
collections there is a Ray-Ban frame for everyone.
Price
Opt range: £105 - £215
Sun range: £90 - £212
TECH STORY
ENVISION
CLUBMASTER
LIGHT RAY
OPTICAL LIGHT RAY
In July 2013 Ray-Ban introduced
the Light Ray sun collection for the
first time to the market (RB8052RB8054). Now Ray-Ban has launched
two new flat Titanium frames that
combine the extreme technological
features of Light Ray with a super
iconic shape but in a completly
new design.
After the success gained in 2012,
two new shapes are presented in
order to meet the needs of people
with tech attitude. The use of
titanium for exceptional durability
and lightness delivers an extremely
advanced frame.
NEW WAYFARER
LITEFORCE
After the success reached in
2013 with the original Wayfarer
made in Liteforce, we now have
the Liteforce version of the New
Wayfarer shape too. Re-invention
of one of the most famous Ray-Ban
shapes in a state of the art material.
An outstanding combination of
a cutting edge material with the
Ray-Ban unmistakable style.
RB 8725
RB 8056
CAMO OPTICAL
RB 5184
RB 7031
WAYFARER COSMO
RB 4207
WAYFARER FLAT
METAL
Ray-Ban Wayfarer Cosmo is the
latest edition to the iconic Wayfarer
family. Saying that these sunglasses
come from out of space might be
too much, but they are definitely
far from ordinary.
RB 5228
RB 3521
Building on the current camouflage
trend and the recent successful
introduction of Ray-Ban Wayfarer
Urban Camouflage, two optical
models are now available. These are
covered on the inside with a cool
camouflaged pattern combined
with the Ray-Ban logo mania.
With subtle detail on the inside of
the temple that will grab attention.
The outside colours are on-trend
and easy to wear.
After the success gained in July, the
flat metal collection is now enriched
with one of the most iconic shapes:
the WAYFARER!
Ray-Ban has combined a unique
construction system (laser cut metal
sheets) with innovative design and
functional features.
The unparallelled comfort and
resistance is thanks to the minimal
steel material. Ray-Ban flat metal
are part of a new metal design
generation.
The shifting colours give an effect
never seen before from Ray-Ban.
You will find out for yourself that
different illuminations will make
your sunglasses interplay with
endless nuances of colours flowing
into each other. Five Cosmo
colours are available, each named
after a planet and all paired with
crystal flash lenses.
FOR INTERNAL USE ONLY
NEW YORK SINCE 1837
Brand Iden)ty Brand
Identity
Tiﬀany & Co. is the world's premier jeweller. Tiffany&Co. is the world’s premier jeweller
and
America's proudly
House of Design epitomises celebrates its 175th anniversary. America’s
elegant style, quality and cradsmanship and House of Design epitomises elegant style, quality and
Tiﬀany & Co. is the world's premier jeweller. proudly celebrates its 175th anniversary. craftsmanship.
Brand Iden)ty tory History
History ded in 1837 by Charles Lewis Tiﬀany, with agship Founded
store on 5th Avenue New in 1837 by Charles Lewis Tiffany, with its store
located Tiﬀany set the standard for sterling silver Founded in 1837 by CYork,
harles Lewis iﬀany, with located
on 5th Avenue
New
Tiffany
setTthe
standard
wellery, demonstraEng its located creaEons were th Avenue New its ﬂagship store on 5
for sterling silver in jewellery, demonstrating its creations
e highest qYork. Tiﬀany set the standard for sterling silver uality. America's House of Design epitomises elegant style, quality and cradsmanship and proudly celebrates its 175th anniversary. were of the highest quality.
in jewellery, demonstraEng its creaEons were of the hhave
ighest quality. ny & Co. announced earlier this year that Tiffany&Co.
recently
relaunched
their exquisite
would be providing all of the jewels “Tiffany Victoria” eyewear collection, a perfectly feminine
Tiﬀany much-‐anEcipated & Co. announced earlier this year that az Lurhmann’s and elegant style
for the New Year.remake The “Tiffany Victoria”
they would be one-‐oﬀ providing designs all of the jewels he Great Gatsby. The collection
has
been
inspired
by
the
iconic Tiffany flower
for Baz Lurhmann’s de headpieces, bracelets and much-‐anEcipated rings decked remake motif,of flowers
marquise
withone-‐oﬀ round diamonds
The bloom
Great inGatsby. The designs n diamonds, as well as long strands of headpieces, bracelets and rings decked set ininclude platinum,
a true piece
of jewellery
in eyewear.
s – in the classic 1920s style – to be worn out in diamonds, as well as long strands of t h e ﬁTiffany&Co.
l mpearls – in the classic 1920s style – to be worn ’ s s t often
a r s use
i n cnature
l u d i nasg a Csource
a r e y of inspiration
behind
their eyewear
collections, as they continue to set
gan and Isla b y Fisher. t h e ﬁ l m ’ s s t a r s i n c l u d i n g C a r e y the standard with the highest quality of jewellery.
Mulligan and Isla Fisher. Advertised Style: TF 4089B
Target Target Target
People with a classic, romanEc and People ith a cclassic,
lassic, romantic
romanEc and
and sophisticated sense
People w
with
sophisEcated s
ense o
f s
tyle. sophisEcated sense of style. of style.
Advertised Style: TF 2084
Tiffany is a brand renowned for its celebration of key
occasions such as Valentine’s and Mother’s Day, with
Tiffany’s central core value being love. It pays homage to
RRP PRRP rice Price Price
There is ofaTrelationship,
biﬀany rand nlogo ew Ttiﬀany logo every
type
from
the y
birth
of tahis newyear. born,
s a brand new his ear. to graduations, to engagements and anniversary gifts;
Opt range: £185 -‐ £336 Opt range:
- £336
Opt range: £185 £176
-‐ £336 Tiffany is always present. “Tiffany Victoria” will celebrate
Sun r
ange: £
194 -‐ £352 Sun range: £187 - £352
Sun special occasions this year, targeting customers with
a range: £194 -‐ £352 romantic and sophisticated sense of style.
NEW YORK SINCE 1837
ZIEGFIELD
“Ziegfeld” is the new Tiffany&Co. jewels collection which has been inspired by
the Deco Jazz eyewear collection. Tiffany have reinvented 1920’s jewellery by
replicating the sophisticated and elegant designs onto their eyewear. These
unique models feature natural freshwater pearls garnished on the temples,
reinforcing the typical prestige of Hollywood glamour.
TF 2093H
TF 4093H
TIFFANY TWIST BOW
TF 1099
TF 4092
“Tiffany Twist Bow” is a new and
enchanting Tiffany&Co. jewellery
theme of the highest quality.
Intricate twisting of the bow
strands are identical to the original,
yet each one is unique due to the
slight differences in the tying of the
knot. These crafted, metal frames
have exclusive acetate temple tips,
reflecting the style and glamour of
Tiffany&Co.
TIFFANY LOCKS
TIFFANY HEART
TF 2095
TF 2098
TF 4091B
TF 4088
“Tiffany Locks” is the new and
innovative
design
introduced
to Tiffany eyewear. Charming
yet dignified, vintage-inspired
and effortlessly chic. The lock of
the decor is reproduced in two
different executions: a big lock
plaque for the sun, with a keyhole
and four Austrian Crystals for each
temple; a smaller locks plaque with
a Tiffany Blue enamel keyhole and
four studs applied by hand.
Among the most popular Tiffany
jewel collections, the “Return to
Tiffany Heart” is an important
inspiration for the eyewear.
Elegantly
crafted
bi-colour
acetate frames have a distinctive
hinge Heart décor with rounded
Tiffany Blue oven-baked enamel
insertions. The Tiffany Heart is an
iconic legend in its own right that
continues to inspire eyewear with
its tasteful and distinctive styles.
FOR INTERNAL USE ONLY
Brand Identity
The Medusa emblem, taken from Versace’s fascination
with Greek mythology, epitomizes spell-binding beauty
that can halt a man in his tracks. Versace has combined
established emblems like the Medusa head with other
elements such as the Greek Key, bright colours and bold
prints. These distinguished themes have become the
iconic symbols of the brand.
History
This Italian fashion house was founded in 1978 by Gianni
Versace, with the help of his brother Santo. Later that
year, the first Versace collection for women was shown
in Milan, and was an instant success. The early nineties
was a very significant decade for the designer, where
the differentiation of the label began to take place
through watches and jewellery. After Gianni’s death in
1997 his sister Donatella became Creative Director of the
company, and is now responsible for as many as seven
lines and a number of hotels which are showcases for the
luxurious Versace homewear.
Target
Elegant, intellectual trendsetters who are looking for
quality, style and contemporary luxury design.
Advertised Style: VE 3191
Lady Gaga is the new face of the Versace Spring/
Summer 2014 campaign. Notorious for creating the
most unique and outlandish styles in fashion, she creates
a truly elegant campaign, which is destined to be a huge
success. Anna Ewers models the optical style from the
above Lady Gaga collection.
Price
Opt range: £121 - £198
Sun range: £118 - £217
VUNK
The inspiration for this unique collection stemmed from Donatalla asking
Luxottica to create a ‘crazy’ pair of glasses especially for Lady Gaga. Made
of a very lightweight metal alloy, these studs add a distinctive decorative
element without making the glasses overly heavy, and ensuring a comfortable
fit. After a galvanic treatment that gives them the desired colour (gold or gun
metal), they are applied to the front and temples of the glasses. Characterised
by cat-eye and very feminine shapes, these styles have become a recurring
and iconic theme in Versace eyewear.
VE 3191
POP GRECA
VE 4269
TREASURE GRECA
Advertised Style: VE 4269
VANITAS
VE 1219
VE 1220B
VE 3195
VE 3197
VE 3192B
VE 3196
Pop Greca features rectangular
acetate frames, defined by fine
lines and a strong sophisticated
look. The temples feature a
squared version of the Greek key
motif, embellished with coloured
enamel for discreet branding. A
unique surface texture adds subtle
finishes to the colour palette for
the metal parts: brushed pale gold,
matte brass and brushed gunmetal
for pure elegance.
This collection consists of vibrant
coloured frames with elegant
details, intricately carved metallic
structures and elegant shapes. The
Treasure Greca motif features the
sparkling Greek key temple detail,
which is enriched by 136 handset
Austrian crystals. The jeweled
motifs create a truly luxurious style
for a truly glamorous consumer.
“Vanitas” features an embossed
Barocco motif with small manually
applied studs and a raised Vanitas
medallion on both temples. Flex
hinges ensure the frames are
extremely comfortable and a
perfect fit for all shaped faces.
The rich, classic tones and vibrant
opalescent colours further enhance
the luxurious finish of these optical
styles.
FOR INTERNAL USE ONLY
Brand Identity
Vogue Eyewear offers fashionable eyewear at an
accessible price. It’s about enjoying fashion for what it is:
always changing, fun, and never serious. Vogue Eyewear
loves fashion and always has an opinion about the latest
styles and trends.
History
Advertised Style: VO 2845S
The Vogue Eyewear brand was launched in 1973 and
named after the magazine it was inspired by. Vogue
styles stand out for their innovative design, for the wide
variety of colours and frames and the fashionable details
on the temple.
Advertised Style: VO 2872S
Eva Mendes is the celebrity testimonial for Vogue
Eyewear and her style is feminine, sexy and fun, making
her the perfect female ambassador for the brand.
Target
For fashion lovers not trend-setters. This brand is for
Trends
youthful, upbeat, playful, fun and sociable people.
Fashionable shapes and mirror lenses inspire the new IN
VOGUE collection.
Colours and contrasts add a twist of fashion to every style.
Price
Sun range: £59- £129
VO 2730S
VO 3919S
VO 2889S
CFDA- CHARLOTTE RONSON VOGUE EXCLUSIVE
The CFDA foundation is a not-for-profit organisation, which was created to raise funds for
charity and industry activities.
The Vogue Eyewear Design Series was created in partnership with the Council of Fashion
Designers of America (CFDA). It is a campaign for Luxottica to showcase to leading influencers
in the fashion industry.
Charlotte Ronson has been selected as the participating CFDA designer to create special
edition frames inspired by Vogue Eyewear’s global ambassador, Eva Mendes.
New feminine colours with gorgeous floral patterns and
transparency effects enrich the styles with a special twist
of fashion.
VO 2889S
BALLERINA
FLORA
2 CIRCLES
Modern shapes with an ornamental
bow décor give an elegant touch to
the style. The Ballerina collection
features easy to wear shapes and
discrete details.
Coloured and stylish pattern
creates a modern and young look
for the IN VOGUE collection.
This timeless collection has
elegant, eye-catching details, and
is enriched with Austrian crystals
on the temple.
VO 2896S
VO 2891S
Movement and warm colours
inspire this new Casual Chic
collection. The frame has a beautiful
ornamental detail and comes in an
elegant choice of colour options.
Modern styles with 3D effects on
the temple give a twist of fashion
to the CASUAL CHIC segment.
VO 2795S
VO 2891S
VO 2894SB
The collection comprises of
commercial and discrete classic
colours for a casual chic look. The
chic shape of the 2 Circles frame
makes it suitable for a wide range
of face shapes, perfect for an easy
to wear sophisticated style.
VO 2894SB
FOR INTERNAL USE ONLY
Backstag
Backsta
TOP TRENDS: SPRING/SUMMER 2014
Chanel
Burberry
Dior
Rochas
Tom Ford
PRETTY
PASTELS
›  This season expect to see sparkles
›  Thiswherever
season expect
you
go.toMetallic
see sparkles
fabricswhe
an
sparking embellishments were seen
sparking
at many
embellishments
of the shows.were
From
seen
crystal
at m
SM 3013 2088/13
DG 3184 2586
Burberry
Ralph
Lauren
Burberry
Rochas
DKNY
Ralph Lauren
DIAMONDS ARE A GIRL’S
DIAMONDS
BESTARE
FRIEND
A GIRL’
Burberry
DKNY
Rochas
3 3535/11
Soft, romantic and perfect for Spring, pastel colours in
details to coloured mirrored
lenses,
details
choosing
tothis
coloured
the right
mirrored
eyewear
lenses,
is ancho
ea
every
shade
graced
season’s
catwalks.
From
candy
to way
sorbetto
lemons,
are set to
be summer.
one of the
way to wear this trend thispinks
summer.
wearpastels
this trend
this
biggest fashion trends for Spring/Summer 2014.
›  This season expect to›  see
Thissparkles
seasonwherever
expect to you
see gs
PR10QVEmporio
QE1-1O1
PR1
Armani seen
Ray-Ban
sparking embellishments
sparking
were
embellishments
at many of the
we
EA 4022B
5144/8D
EA 4022B
5144/8D
RX 5311 5240
details to coloured mirrored
details
lenses,
to coloured
choosing
mirrored
the rig
way to wear this trend this
waysummer.
to wear this trend this s
mirrored lenses, choosing the right eyewear is an easy way to wear this trend this summer.
SM
4045 2076/3R
VE 4256B
GB1_11
Chanel
CH 5298B C501/38
Gwyneth Paltrow
Elizabeth Olsen
Elizabeth Olsen
Julianne Moore
Diane von Furstenberg
Prada
PR 21QS SMP0A7
Diane von Furstenberg
VE 4256B GB1_11
Bulgari
BV 8138B 53308H
Erin Wasson
embellishments were seen at many of this season’s shows. From crystal details to coloured
PR10QV QE1-1O1
EA 4022B 5144/8D
Taylor Swift
This season expect to see sparkles wherever you go. Metallic fabrics and sparkling
TF 2086G 81S
Lily Aldridge
Julianne Moore
EA 4022B 5144/8D
4
Taylor Swift
Julianne Moore
Julianne Moore
Elizabeth Olsen
DIAMONDS ARE A GIRL’S BEST FRIEND
Elizabeth
Olsen
Lily Aldridge
Paltrow
DianeGwyneth
von Furstenberg
SS14
Luxottica
Trend
INTERNAL
Trend
Y
Report
3 SS14
– FOR
Luxottica
INTERNAL
Trend
USE
Report
ONLY
– FORReport
INTERNAL
3 – FORUSE
ONLY USE ONLY
3
Ray-Ban
RB 3025JM 001/3M
CharlizePaltrow
Theron
Gwyneth
SM 4045
2076/3R
VE 4256B
GB1_11
VE 4256B GB1_11
Tiffany
TF 2093H 8002
AR 8025K 501
EA 4017 5128/4Q
Emporio Armani
EA 3033 5225
Diane von Furstenberg
KENZO
Paul
Smith
Giorgio
Armani
Chalayan
Fendi
Paul
Smith
Miu
Miu
Giles
DIAMONDS ARE
DIAMONDS
A GIRL’S BEST
ARE A
Chalayan
Emporio Armani
Miu Miu
Paul
Smith
Emporio
Armani
Chalayan
Hilary Rhoda
SMU52P ZVN-1X1 PR12QS RO0-1Z1
Suki Waterhouse
Suki
Waterhouse
Krysten
Ritter
09 5236
Anne Hathaway
Backstage at A
Gi
Backsta
Gi
bright fuscia, carrying the trend
t thistowill
be the
a colour into your
way
bring
SS14 Luxo
Backs
Backs
TOP TRENDS: SPRING/SUMMER 2014
Paul Smith
Smith
Paul
Bold prints were seen across many of the menswear Spring/Summer 2014 collections
and will have filtered into wardrobes by the summer. A printed frame or interesting
acetate is an easy way to create detail in an outfit.
and leather looks. This men’s trend can be accessorised
dark styles like the PO 9649 or the new leather
Backstage at Versace
Gucci
Gucci
Paul
Paul Smith
Smith
Prada
Prada
Jonathan Saunders
Saunders
Jonathan
Prada
Prada
Craig
Green
MAN
Craig
Green
MAN
Giorgio
Giorgio
Armani
Armani
Giorgio Armani
Armani
Giorgio
Dolce
& Gabbana
Gabbana
Dolce
&
Burberry
Burberry
Prosum
Prosum
Gucci
Gucci
Burberry Prosum
Prosum
Burberry
Jonathan
Jonathan Saunders
Saunders
FOR LEATHER
PATTERNS & PRINTS
Backstage at Dior Homme
Backs
Backstage
Backstage
ws
Dolce&Gabbana
DG 3203 2843
Giorgio Armani
AR 6019 30647B
Summer 2014. This versatile look is perfectly accessorised with
Tom Odell
Dior Homme
Matt Smith
SPR 34P DPH-0A7
Balenciaga
Dolce&Gabbana
DG 3181 1934
Henry Holland
PH 3083 9003/87
dark eyewear styles.
Prada
Nick Grimshaw
140QM 1152/N5
classic
Topman
Biker jackets and leather looks, this trend is hot for Spring/
Paul Smith
HELL FOR LEATHER SPS 01P JAP-6Y1
Polo
PH 4083 5439/87
Versace
12
DG 3181 1934
O 9649 95/31
Saint Laurent
Trend
INTERNAL USE ONLY
AL
USEReport
ONLY– FOR12
DKNY
DY 4648 3626
Giorgio Armani
AR 6013Q 3010/T5
Ray-Ban
RB 2140QM 1152/N5
SS14 Luxottica Trend Report – FOR INTERNAL USE ONLY
14
Ralph Lauren
PH 3083 9003/87
FOR INTERNAL USE ONLY
IN-STORE VISUAL MERCHANDISING TIPS
Merchandising Eyewear
Displaying glasses together in their families
• creates an easy shopping experience for customers, allowing them to notice all colours and styles available, naturally drawing their eye through all of the display.
• improves sales: merchandising makes it
easier
for thesales:
customer
to shop. The easier
theit Improves
merchandising
makes
easier for
the customer
to shop.
The easier
shopping
experience,
the more
the customer
will Improves
sales:
merchandising
makes
the
shopping
experience,
the more
the it
feel
comfortable
buying.
easier forwill
thefeel
customer
to shop.
The easier
customer
comfortable
buying.
the shopping experience, the more the
customer will feel comfortable buying.
For any training enquiries please contact our training manager Stuart Graham:
[email protected]