What’s Up at the AAA? Publications Expanding the journals

3/29/2014
We are expanding value through
What’s Up at the
AAA?
Membership
Publications
Meetings
Christine Botosan, University of Utah
AAA President-Elect 2013-2014
2012-13 was another great year!
Expanding the journals
New journal!
JOGNA
9000
Publications
GNP
CIIA
8000
JETA
7000
JLTR
JIAR
pages
6000
API
5000
JMAR
4000
BRIA
JIS
3000
JATA
2000
AJPT
Horizons
1000
Issues
0
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
TAR
Colors = journals, the height = pages
Expanding Value:
Changes in Publications between 2001 and 2012
$2.4MM
400%
350%
200%
2001: Base
2011: % of Base
6,555
8,127
$40k
none
2012: of Base
one
3,402
31
32
22
50%
nine
thirteen
fourteen
150%
100%
all
all
all
all
250%
$1MM
$1MM
300%
Meetings
0%
Journals
Issues
Pages
# Online
Journals
Elec Subs
Aggregator $
1
3/29/2014
Expanding Value:
Changes in Meetings between 2001 and 2013
2001: Base
Members
2013: % of Base
450%
400%
nine
ten
three
eleven
two
six
six
six
zero
106
256
50%
two
100%
2,459
3024
363
363
150%
six
six
200%
1,702
1,767
250%
363
complete
complete
300%
$70k $165k
$227k
sixteen (at least)
nineteen (at least)
350%
0%
Annual Meeting
Partnership
Fees
Segment & Other
Meetings
Member Payment Trends by Month
As of 7/1/13
Expanding Value:
Changes in Member & Leader Services
between 2001, 2011, and ‘12-’13
2008-2009
2009-2010
2010-2011
7000
2001: Base
2011: % of Base
6048
2012: % of Base
0%
Emails to
Members
Segment Online Mgt Team Mtgs
Subs
four
zero
50%
148
100%
5904
5526
4660
3164
3641
3000
three+1 virtual
150%
641
643
200%
7198 7215 7226 7227
6847
2751
two
250%
7035
2012-2013
7390 7439 7465 7518 7531 7532
4120
4000
4 face-to-face
ten meetings
300%
4 face-to-face
350%
6784
7189
6211
5032
5000
zero
400%
fifteen meetings; new system
450%
6526
6626
6000
500%
2011-2012
8000
Council
meetings
3274
2804
2000
1165
1000
0
501
1079
163
Annual Meeting
Registration
But in 10 Years….
Environmental Change
Technology
What will the academy look
like?
Membership Year (Sept. thru August)
Society’s Expectations
Globalization
Business Model
Moocs, On-line learning, Flipped classroom,
Competency-based learning, Dropbox, Open
Access Journals, SSRN, Article of the Future,
Mobile Access, etc.
Focus on educational outcomes, perceived
declining value, limited appreciation for the
link between scholarship and enriched
educational and economic outcomes.
Increased research expectations
internationally. Rise of international
institutions of higher education.
Changing revenue base, competitive
environment, market demand and
expectations.
•New presentation skills, pedagogical approaches.
•Increase the efficiency of research.
•Co-location of researchers less important.
•Metrics for measuring research/teaching productivity
and impact.
•Create value for society.
•Measure and communicate value created.
•Opportunities for collaboration.
•Increased competition for US journal space.
•Introduction of new journals outside of US.
•Experiment with new business models.
•Focus on efficiency and effectiveness.
•Consider changing student needs and
demographics.
Photo is by bj_Hale and used under the creative commons license. Available here:
http://www.flickr.com/photos/bjhale/6777623279/sizes/z/in/photolist-bjV6gM-68pxpL-7PkneA-37K64x-5sXNw2-aitsAi-4tLhgR-7VFNZF-dm4qmk-8vv9H8-4pLrRf-2whDPK-5V21RZ-4mXwrk-7a1w6G-4jL2u8-fEVShn-fFdwgU-fFdseL-fFdrvJ-fFduqb-fFduR9-fEVUnRfFdyuA-fFdwX9-fEVYKF-fFdsDw-fFdxNN-fFdxjN-fEVTLn-fFdwz1-7uQ8NT-498Tke-4BgSY8-49cW8u-d3LWmA-74DLV9-5PGWkJ-beaFvv-cigFvY-7HvExU-5sS1Go-3cHLjr-8TgMmk-8Tyw3a-7tiTNo-8TBz5q-dBFJ53-498Uoe-aTRuZx-bzvu7y/
2
3/29/2014
2013 New Media Consortium Horizon
Report – Six Technologies to Watch
•
•
•
Goals: broaden distribution of scholarship, disseminate faster, let the market
decide what is/is not “good” scholarship.
But there is a dark side of open-access publishing.
•
Still, researchers have found scientists are:
Near-term horizon (1 year).
– MOOCS – expected to grow in number and influence (Coursera, EdX, and
Udacity).
– Tablet computing.
•
Open-Access Journals
Mid-term horizon (2-3 years).
– In a test of the open-access model one researcher found 157 open-access journals
willing to publish a completely bogus nonsensical cancer-research article.
– Games and gamification.
– Learning analytics – use of big data to gain insights about student behavior and
learning.
•
Far-term horizon (4-5 years).
– 3-D printing – increased use in the arts, design, manufacturing, and the sciences to
support innovation, illustrate complex concepts or illuminate novel ideas.
– Wearable technology – link to higher education still relatively undefined but as an
example use of sensors to track data, such as vital signs, in real-time possible tool
for certain types of research.
From Society’s Perspective
– Generally poor judges of the quality of research papers.
– Rarely agree on quality assessments.
– Overweight where research is published and the significance of citation rates.
•
Implication? Metrics to assess research quality and impact are changing.
– Article-level metrics as opposed to journal-level metrics such as downloads (e.g.
SSRN downloads), cross-disciplinary impact, news-media and blog coverage,
discussion activity.
– Measures that rank the merits of components of a work such as the text, the data,
underlying software, etc. (pushed by “the article of the future.”)
The Value of a College Degree - Reality
• Pew Research Center study:
– 60% of Americans believe colleges have a positive effect on
society, but 26% said colleges have “a negative effect”.
– 57% feel colleges do not provide a good value for the money and
75% say it is too expensive to afford.
• Northeastern University poll found 90% of 18 to 30 year
olds believe American higher education needs to change
to remain competitive.
• On the upside – public opinion
is shifting toward more “practical”
majors (e.g. accounting ),
Source: Caumont, A. 2014. 6 key findings about going to college.
http://www.pewresearch.org/fact-tank/2014/02/11/6-key-findings-about-going-to-college/
Health of Higher Education Industry
Viewed from the Outside
•
•
Not good.
In January 2013 Moody’s Investors Service cut its 2013 outlook for U.S. higher
education to negative, citing mounting pressure on revenue sources.
•
Bain & Company concluded nearly a third of universities are financially unsound (check
out your university at www.thesustainableuniversity.com).
•
Why? What is challenging the traditional business model?
– Declining state and federal support.
• With a federal debt nearing $55 to $65 Trillion unlikely to improve anytime soon.
– Economic and regulatory constraints on tuition increases.
• $1 trillion dollars in student loan debt with default rates at record levels.
• Tuition rising faster than family incomes.
– Cost of facility, faculty, and student services arms race now embedded in fixed costs.
– Cost of complexity and inefficiency.
– Increased competition.
3
3/29/2014
AAA Activities
•
•
•
•
•
Sharpening Our Vision
Pathways Commission
Region Pilots
Publications Ethics
Global Engagement
AAA Strategic Planning:
“Sharpening our Vision”
What will the academy look like 10 years from
now?
What can AAA do to help members succeed
in this new world?
Photo is by bj_Hale and used under the creative commons license. Available here:
http://www.flickr.com/photos/bjhale/6777623279/sizes/z/in/photolist-bjV6gM-68pxpL-7PkneA-37K64x-5sXNw2-aitsAi-4tLhgR-7VFNZF-dm4qmk-8vv9H8-4pLrRf-2whDPK-5V21RZ-4mXwrk-7a1w6G-4jL2u8-fEVShn-fFdwgU-fFdseL-fFdrvJ-fFduqb-fFduR9-fEVUnRfFdyuA-fFdwX9-fEVYKF-fFdsDw-fFdxNN-fFdxjN-fEVTLn-fFdwz1-7uQ8NT-498Tke-4BgSY8-49cW8u-d3LWmA-74DLV9-5PGWkJ-beaFvv-cigFvY-7HvExU-5sS1Go-3cHLjr-8TgMmk-8Tyw3a-7tiTNo-8TBz5q-dBFJ53-498Uoe-aTRuZx-bzvu7y/
Continuing in 2013-14 through
Sharpening our Vision
•
•
Generated a large number of initiatives for AAA to consider.
Some examples of where AAA might play a role:
– Training programs for faculty on use of new technologies for teaching and research.
– Develop/support the adoption of improved modes of assessment of research and
teaching quality and impact.
– Develop strategic partnerships globally and between the academy and the business
community.
– Provide members a concentrated voice in political debates impacting higher
education.
– Provide opportunities for faculty to gain industry exposure relevant to research and
teaching.
– Use of technology to support costly PhD education.
– Creating centers to build opportunities for collaboration and sustain activities.
•
A. Strategic Initiatives
Task Force
– Map initiatives to AAA goals
and objectives
– Consider business model
implications
– Prioritize and recommend
actions
– Co-Chairs:
B. Strategic Organization
Task Force
– Focus on organizational
enhancements to facilitate
transformational change
– Co-Chairs:
• Julie Smith-David (Chief Innovation
Officer)
• Steve Moehrle (VP Finance, elect).
• Tracey Sutherland (Executive
Director)
• Christine Botosan (AAA presidentelect)
SOV II is sorting through the initiatives and making recommendations to the
board.
2012-13: Sharpening Our Vision
Pathways Commission
Implementation Phase!
LEARN MORE: www.sharpeningourvision.org
LEARN MORE: www.PathwaysCommission.org
4
3/29/2014
Task Force Projects
Region Pilot Meetings
Accounting:
the perception…..
Best-Selling author Dan Roam,
National Speaker Series keynote,
with thanks to EY.
and the reality
Region Pilot Meetings have record attendance
Want to use this? It’s available by clicking on “The Pathways Vision Model” from
www.PathwaysCommission.org
Publications Ethics Task Force (PETF)
Global Engagement Task Force
Recep Pekdemir, Director Focusing on International, Chair
1. Determine how we can better serve and integrate non-US
members
2. Review AAA activities to see if any should be redesigned
to enhance global engagement and perspective
3. Engaging with sections to:
–
–
Share ideas and encouraging sections to increase their
global engagement.
Identify section best practices that can be shared
throughout the AAA
4. Organize Global Gatherings of leaders of accounting
academic organizations to discuss matters of mutual
interest and identify opportunities for cooperation
28
Learn More and Provide Feedback at www.AAApetf.org
ATLANTA 2014
• Theme is “Global Engagement and
Perspectives”
• Aim to ensure AAA does all it can to
help members:
With your support
we can work
together to make
good things
happen!
– Reap the many benefits of globalization
– Navigate the changes that come with
globalization
– Be global thought leaders in accounting
Suggestions?
29
5