3/29/2014 We are expanding value through What’s Up at the AAA? Membership Publications Meetings Christine Botosan, University of Utah AAA President-Elect 2013-2014 2012-13 was another great year! Expanding the journals New journal! JOGNA 9000 Publications GNP CIIA 8000 JETA 7000 JLTR JIAR pages 6000 API 5000 JMAR 4000 BRIA JIS 3000 JATA 2000 AJPT Horizons 1000 Issues 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 TAR Colors = journals, the height = pages Expanding Value: Changes in Publications between 2001 and 2012 $2.4MM 400% 350% 200% 2001: Base 2011: % of Base 6,555 8,127 $40k none 2012: of Base one 3,402 31 32 22 50% nine thirteen fourteen 150% 100% all all all all 250% $1MM $1MM 300% Meetings 0% Journals Issues Pages # Online Journals Elec Subs Aggregator $ 1 3/29/2014 Expanding Value: Changes in Meetings between 2001 and 2013 2001: Base Members 2013: % of Base 450% 400% nine ten three eleven two six six six zero 106 256 50% two 100% 2,459 3024 363 363 150% six six 200% 1,702 1,767 250% 363 complete complete 300% $70k $165k $227k sixteen (at least) nineteen (at least) 350% 0% Annual Meeting Partnership Fees Segment & Other Meetings Member Payment Trends by Month As of 7/1/13 Expanding Value: Changes in Member & Leader Services between 2001, 2011, and ‘12-’13 2008-2009 2009-2010 2010-2011 7000 2001: Base 2011: % of Base 6048 2012: % of Base 0% Emails to Members Segment Online Mgt Team Mtgs Subs four zero 50% 148 100% 5904 5526 4660 3164 3641 3000 three+1 virtual 150% 641 643 200% 7198 7215 7226 7227 6847 2751 two 250% 7035 2012-2013 7390 7439 7465 7518 7531 7532 4120 4000 4 face-to-face ten meetings 300% 4 face-to-face 350% 6784 7189 6211 5032 5000 zero 400% fifteen meetings; new system 450% 6526 6626 6000 500% 2011-2012 8000 Council meetings 3274 2804 2000 1165 1000 0 501 1079 163 Annual Meeting Registration But in 10 Years…. Environmental Change Technology What will the academy look like? Membership Year (Sept. thru August) Society’s Expectations Globalization Business Model Moocs, On-line learning, Flipped classroom, Competency-based learning, Dropbox, Open Access Journals, SSRN, Article of the Future, Mobile Access, etc. Focus on educational outcomes, perceived declining value, limited appreciation for the link between scholarship and enriched educational and economic outcomes. Increased research expectations internationally. Rise of international institutions of higher education. Changing revenue base, competitive environment, market demand and expectations. •New presentation skills, pedagogical approaches. •Increase the efficiency of research. •Co-location of researchers less important. •Metrics for measuring research/teaching productivity and impact. •Create value for society. •Measure and communicate value created. •Opportunities for collaboration. •Increased competition for US journal space. •Introduction of new journals outside of US. •Experiment with new business models. •Focus on efficiency and effectiveness. •Consider changing student needs and demographics. Photo is by bj_Hale and used under the creative commons license. Available here: http://www.flickr.com/photos/bjhale/6777623279/sizes/z/in/photolist-bjV6gM-68pxpL-7PkneA-37K64x-5sXNw2-aitsAi-4tLhgR-7VFNZF-dm4qmk-8vv9H8-4pLrRf-2whDPK-5V21RZ-4mXwrk-7a1w6G-4jL2u8-fEVShn-fFdwgU-fFdseL-fFdrvJ-fFduqb-fFduR9-fEVUnRfFdyuA-fFdwX9-fEVYKF-fFdsDw-fFdxNN-fFdxjN-fEVTLn-fFdwz1-7uQ8NT-498Tke-4BgSY8-49cW8u-d3LWmA-74DLV9-5PGWkJ-beaFvv-cigFvY-7HvExU-5sS1Go-3cHLjr-8TgMmk-8Tyw3a-7tiTNo-8TBz5q-dBFJ53-498Uoe-aTRuZx-bzvu7y/ 2 3/29/2014 2013 New Media Consortium Horizon Report – Six Technologies to Watch • • • Goals: broaden distribution of scholarship, disseminate faster, let the market decide what is/is not “good” scholarship. But there is a dark side of open-access publishing. • Still, researchers have found scientists are: Near-term horizon (1 year). – MOOCS – expected to grow in number and influence (Coursera, EdX, and Udacity). – Tablet computing. • Open-Access Journals Mid-term horizon (2-3 years). – In a test of the open-access model one researcher found 157 open-access journals willing to publish a completely bogus nonsensical cancer-research article. – Games and gamification. – Learning analytics – use of big data to gain insights about student behavior and learning. • Far-term horizon (4-5 years). – 3-D printing – increased use in the arts, design, manufacturing, and the sciences to support innovation, illustrate complex concepts or illuminate novel ideas. – Wearable technology – link to higher education still relatively undefined but as an example use of sensors to track data, such as vital signs, in real-time possible tool for certain types of research. From Society’s Perspective – Generally poor judges of the quality of research papers. – Rarely agree on quality assessments. – Overweight where research is published and the significance of citation rates. • Implication? Metrics to assess research quality and impact are changing. – Article-level metrics as opposed to journal-level metrics such as downloads (e.g. SSRN downloads), cross-disciplinary impact, news-media and blog coverage, discussion activity. – Measures that rank the merits of components of a work such as the text, the data, underlying software, etc. (pushed by “the article of the future.”) The Value of a College Degree - Reality • Pew Research Center study: – 60% of Americans believe colleges have a positive effect on society, but 26% said colleges have “a negative effect”. – 57% feel colleges do not provide a good value for the money and 75% say it is too expensive to afford. • Northeastern University poll found 90% of 18 to 30 year olds believe American higher education needs to change to remain competitive. • On the upside – public opinion is shifting toward more “practical” majors (e.g. accounting ), Source: Caumont, A. 2014. 6 key findings about going to college. http://www.pewresearch.org/fact-tank/2014/02/11/6-key-findings-about-going-to-college/ Health of Higher Education Industry Viewed from the Outside • • Not good. In January 2013 Moody’s Investors Service cut its 2013 outlook for U.S. higher education to negative, citing mounting pressure on revenue sources. • Bain & Company concluded nearly a third of universities are financially unsound (check out your university at www.thesustainableuniversity.com). • Why? What is challenging the traditional business model? – Declining state and federal support. • With a federal debt nearing $55 to $65 Trillion unlikely to improve anytime soon. – Economic and regulatory constraints on tuition increases. • $1 trillion dollars in student loan debt with default rates at record levels. • Tuition rising faster than family incomes. – Cost of facility, faculty, and student services arms race now embedded in fixed costs. – Cost of complexity and inefficiency. – Increased competition. 3 3/29/2014 AAA Activities • • • • • Sharpening Our Vision Pathways Commission Region Pilots Publications Ethics Global Engagement AAA Strategic Planning: “Sharpening our Vision” What will the academy look like 10 years from now? What can AAA do to help members succeed in this new world? Photo is by bj_Hale and used under the creative commons license. Available here: http://www.flickr.com/photos/bjhale/6777623279/sizes/z/in/photolist-bjV6gM-68pxpL-7PkneA-37K64x-5sXNw2-aitsAi-4tLhgR-7VFNZF-dm4qmk-8vv9H8-4pLrRf-2whDPK-5V21RZ-4mXwrk-7a1w6G-4jL2u8-fEVShn-fFdwgU-fFdseL-fFdrvJ-fFduqb-fFduR9-fEVUnRfFdyuA-fFdwX9-fEVYKF-fFdsDw-fFdxNN-fFdxjN-fEVTLn-fFdwz1-7uQ8NT-498Tke-4BgSY8-49cW8u-d3LWmA-74DLV9-5PGWkJ-beaFvv-cigFvY-7HvExU-5sS1Go-3cHLjr-8TgMmk-8Tyw3a-7tiTNo-8TBz5q-dBFJ53-498Uoe-aTRuZx-bzvu7y/ Continuing in 2013-14 through Sharpening our Vision • • Generated a large number of initiatives for AAA to consider. Some examples of where AAA might play a role: – Training programs for faculty on use of new technologies for teaching and research. – Develop/support the adoption of improved modes of assessment of research and teaching quality and impact. – Develop strategic partnerships globally and between the academy and the business community. – Provide members a concentrated voice in political debates impacting higher education. – Provide opportunities for faculty to gain industry exposure relevant to research and teaching. – Use of technology to support costly PhD education. – Creating centers to build opportunities for collaboration and sustain activities. • A. Strategic Initiatives Task Force – Map initiatives to AAA goals and objectives – Consider business model implications – Prioritize and recommend actions – Co-Chairs: B. Strategic Organization Task Force – Focus on organizational enhancements to facilitate transformational change – Co-Chairs: • Julie Smith-David (Chief Innovation Officer) • Steve Moehrle (VP Finance, elect). • Tracey Sutherland (Executive Director) • Christine Botosan (AAA presidentelect) SOV II is sorting through the initiatives and making recommendations to the board. 2012-13: Sharpening Our Vision Pathways Commission Implementation Phase! LEARN MORE: www.sharpeningourvision.org LEARN MORE: www.PathwaysCommission.org 4 3/29/2014 Task Force Projects Region Pilot Meetings Accounting: the perception….. Best-Selling author Dan Roam, National Speaker Series keynote, with thanks to EY. and the reality Region Pilot Meetings have record attendance Want to use this? It’s available by clicking on “The Pathways Vision Model” from www.PathwaysCommission.org Publications Ethics Task Force (PETF) Global Engagement Task Force Recep Pekdemir, Director Focusing on International, Chair 1. Determine how we can better serve and integrate non-US members 2. Review AAA activities to see if any should be redesigned to enhance global engagement and perspective 3. Engaging with sections to: – – Share ideas and encouraging sections to increase their global engagement. Identify section best practices that can be shared throughout the AAA 4. Organize Global Gatherings of leaders of accounting academic organizations to discuss matters of mutual interest and identify opportunities for cooperation 28 Learn More and Provide Feedback at www.AAApetf.org ATLANTA 2014 • Theme is “Global Engagement and Perspectives” • Aim to ensure AAA does all it can to help members: With your support we can work together to make good things happen! – Reap the many benefits of globalization – Navigate the changes that come with globalization – Be global thought leaders in accounting Suggestions? 29 5