BRAND MANUAL 2014
OUR VISION
Our vision
Palintest – Delivering water analysis
solutions that help to improve lives
and protect the environment.
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BRAND MANUAL
MISSION STATEMENT
Mission statement
‘Palintest aim to be the best global provider of water and
environmental analysis equipment that enable critical water
quality decisions to be made with confidence’
We will achieve this by:
To achieve this will require:
J Delivering the highest levels of
J Dedication and determination
quality and customer service
J Developing innovative solutions to our
J Communication and teamwork
J Understanding our customers’ needs
customers’ current and future needs
J Creative thinking
J Utilising our expertise to
simplify water testing.
J Developing the skills and knowledge
of all our employees.
D Sidlow
Managing Director
BRAND MANUAL
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BRAND OVERVIEW AND HISTORY
Brand overview and history
The brand Palintest is applied across a
number of discrete application areas as well
as being applied to the master corporate
brand. To promote simple differentiation
of communication messages, the logos
are available in a variety of colours and the
usage is determined by the audience.
The Palintest brand was introduced
in 1989 to honour the achievements of
Dr A T Palin and further strengthen the
concept of the Palin System of water testing.
The Palintest brand has undergone minor
changes over the last 24 years. The
most recent change was made during
2013 with the deletion of the strap-line
“Leaders in Water Analysis” from branded
items. As part of the change the master
brand logo has been subtly revised and
updated for a more modern appearance:
Leaders in Water Analysis Technology
2013 Palintest Logo - Obsolete
The Wagtech brand was acquired in 2011 as part of the acquisition of the water testing range
of the Wagtech International business. The brand has been updated to integrate seamlessly
into the Palintest brand family with a removal of the ‘swoosh’ and change of type-face.
2013 Wagtech Logo - Obsolete
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BRAND MANUAL
PALINTEST MASTER BRAND
Palintest master brand
For standard corporate communications (such as letterheads, business cards
and other colour uses) the classic Palintest logo must be used:
Classic Palintest logo CMYK
For monochrome applications the mono
version should be used instead.
Classic Palintest logo Black
A white version of the logo must be used for
black backgrounds such as case printing.
Classic Palintest logo white out
For graphically intense uses of the master brand (exhibition stand graphics, corporate advertising
etc.) the coloured logo version must be used. This is available in two formats – block format
for large images and a letterbox style for websites and smaller areas (business cards):
Palintest Master on BG logo
Palintest Master Web on BG logo
BRAND MANUAL
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MASTER BRAND COLOURS
Master brand colours
Primary Logotype Colour
PANTONE 2747C
CMYK
RGB
HEX
6
100 93 24 22
0 27 114
#001B72
Secondary Colour
Tertiary Colour
PANTONE 299C
PANTONE COOL GRAY 4
CMYK
RGB
HEX
CMYK
RGB
HEX
BRAND MANUAL
80 18 0 0
0 161 224
#00A1E0
0 0 0 30
118 118 118
#BCBCBC
APPLICATION BRAND COLOURS
Application brand colours
To support clear differentiation of application areas four colours are applied to the Palintest
brand family. Colours are as accent colours and as bold colour statements where appropriate.
Process Water
Pool and Spa
PANTONE 3005C
PANTONE 1575C
CMYK
RGB
HEX
CMYK
RGB
HEX
100 46 0 0
0 117 201
#0075C9
0 62 85 0
225 128 48
#FF8030
Soil
Wagtech
PANTONE 7739C
PANTONE 7623C
CMYK
RGB
HEX
CMYK
RGB
HEX
81 15 100 0
44 154 56
#2C9A42
28 93 85 28
143 42 43
#8F2A2B
Two versions of each colour logo are available – large format for graphically
intense use and letterbox style for web or smaller usage.
BRAND MANUAL
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PROCESS BRAND
Process brand
Applies to drinking water, wastewater, environmental
and process water applications.
Process logo on background
Process web on background logo
PANTONE 3005C
CMYK
RGB
HEX
8
BRAND MANUAL
100 46 0 0
0 117 201
#0075C9
Process brand graphic
WAGTECH BRAND
Wagtech
Applies to the Wagtech product range specifically which is further
defined as “Portable Water Quality Laboratories”
Wagtech logo on background
Wagtech web on background logo
PANTONE 7623C
CMYK
RGB
HEX
28 93 85 28
143 42 43
#8F2A2B
Wagtech brand graphic
BRAND MANUAL
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POOL AND SPA BRAND
Pool and Spa
Applies to pool and spa applications.
Pool and Spa logo on background
Pool and Spa web on background logo
PANTONE 1575C
CMYK
RGB
HEX
10
BRAND MANUAL
0 62 85 0
225 128 48
#FF8030
Pool and Spa brand graphic
SOIL BRAND
Soil
Applies to soil, hydroponics and irrigation applications
Soil logo on background
Soil web on background logo
PANTONE 7739C
CMYK
RGB
HEX
81 15 100 0
44 154 56
#2C9A42
Soil brand graphic
BRAND MANUAL
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THE BRAND GRAPHIC
The brand graphic
The brand graphic is used for brochure covers and section dividers where
a photo is not appropriate. There is one for each brand application as well
as a master blue and grey version for top level documents.
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Master blue
Alternate grey
version
Process water
Pool and Spa
Soil
Wagtech
BRAND MANUAL
THE QUEEN’S AWARD LOGO USAGE
The Queen’s Award logo usage
Awarded to Palintest Ltd on 21st April
2013, the Queen’s Award for Enterprise in
the category of International Trade can be
used by the Palintest business (including
branches and the Wagtech brand) in our
communications material until 20th April 2018.
Several variations of the logo are
available with no excessive restrictions
on usage. If there is any doubt over the
application of the logo please contact the
Technical Marketing Team for advice.
Queens Award logo variations
All acceptable Queen’s Award logos are available in the
MkIS\Communication\Brand\Palintest folder
BRAND MANUAL
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Palintest Ltd
Palintest House, Kingsway, Team Valley,
Gateshead, Tyne & Wear, NE11 0NS, England
Tel: +44 (0) 191 491 0808
Fax: +44 (0) 191 482 5372
[email protected] (Mainland UK)
[email protected] (International)
Palintest Australia and Asia Pacific
1/53 Lorraine Street,
Peakhurst Business Centre,
Peakhurst, NSW 2210, Australia
Tel: +61 1300 131516
Fax: +61 1300 131986
[email protected]
Palintest USA
1455 Jamike Avenue (Suite 100),
Erlanger, Kentucky, 41018 USA
Tel: + 1 859 341 7423
Toll Free: 800 835 9629
Fax: +1 859 341 2106
[email protected]
Palintest China
Room 1711, Fanli Mansion,
22 Chaowai Street, Chaoyang District,
Beijing 100020 PRC
Tel: +86 10 6588 6200
Fax: +86 10 6588 8311
[email protected]
Palintest Middle East
P.O. Box 27709, Engomi 2432,
Nicosia, Cyprus
Tel: +357 22666080
Fax: +357 22660355
[email protected]
All the information within this brochure was
correct at the time of printing. Palintest reserve
the right to make changes to their products to
improve their performance or appearance.
Brnad Guide 1.0