identity manual content IDENTITY MANUAL !Origin ! iUZ Name !Logo ! 2D version ! Clear space ! Colour pallete ! Solutions colours !Background !Typography ! Shared information !Signature ! Identity application Copyright © 2014 iUZ Technologies Lda. All rights reserved origin IDENTITY MANUAL / iUZ / Use Verb Utilize, make use of, avail oneself of, employ, work, operate, wield, ply, apply, put to use, put/ press into service. Exercise, employ, bring into play, practice, apply, exert, bring to bear. Noun Utilization, usage, application, employment, operation. Advantage, benefit, service, utility, usefulness, help, good, gain, avail, profit, value, worth, point, object, purpose, sense, reason. Need, necessity, call, demand, requirement. Copyright © 2014 iUZ Technologies Lda. All rights reserved iUZ name IDENTITY MANUAL When the iUZ name is referenced, the brand designation should always be written with the first letter in lowercase, and the last two in capitals - iUZ. TEXT EXAMPLE This is a regular text, where iUZ designation should be with the first letter in a lowercase and the other two letters in capitals. iUZ ad molor acerspedi abore doloribusam, abor modis ium eatis adi quodis volor sint. Busda sit litas dolorit vel ma dias mos il id que rehenis iUZ nitatquiatet ratiasit a atur a at. Copyright © 2014 iUZ Technologies Lda. All rights reserved logo IDENTITY MANUAL This is the official logo of iUZ Technologies that represents our brand. As iUZ we encourage to take innovation to the limit. Our nature is to break boundaries, creating bridges to the future. Copyright © 2014 iUZ Technologies Lda. All rights reserved 2D version IDENTITY MANUAL DARK GREY VERSION GREEN VERSION LIGHT GREY VERSION Copyright © 2014 iUZ Technologies Lda. All rights reserved clear space IDENTITY MANUAL To preserve iUZ logo, always should be maintained a minimum clear space around it. This clear space isolates the logo from competing with other graphic elements. The minimum clear space and the alternate horizontal logo is defined as the height of the “X” in the wordmark. This minimum space should be maintained as the logo is proportionally enlarged or reduced in size. x x x x Copyright © 2014 iUZ Technologies Lda. All rights reserved colour pallete IDENTITY MANUAL In order that the integrity of iUZ brand is preserved, this pallet of colours should be respected. DARK GREY cmyk (%) 69,48 63,18 62,15 58,36 GREEN cmyk (%) 78,18 3,17 85,39 0 rgb 51 51 51 333333 pantone 412 C rgb hex hex 39 174 96 27AE60 pantone 3405 C LIGHT GREY cmyk (%) 2,08 1,28 1,28 0 247 247 247 F7F7F7 pantone 663 C 20% rgb hex Copyright © 2014 iUZ Technologies Lda. All rights reserved solutions colours IDENTITY MANUAL In order that each of our solutions stands distinguished, each has its respective colour and signal. uEDC - BLUE cmyk (%) 82 66 0 0 uBIZ - ORANGE cmyk (%) 0 74,51 84,87 0 rgb 69 92 199 455CC7 pantone 2726 C rgb hex hex 255 102 51 FF6633 pantone 1645 C 95% uIN - GREEN cmyk (%) 81,24 62,75 0 0 0 192 119 00C077 pantone 7480 C 95% rgb hex Copyright © 2014 iUZ Technologies Lda. All rights reserved background IDENTITY MANUAL In a photographic or coloured background, the iUZ logo should keep his chromatic integrity with contrast. For that reason, in a light background it is possible to use the dark grey or coloured version, and in a dark background should be used the light grey version of the logo. DARK BACKGROUND LIGHT BACKGROUND Copyright © 2014 iUZ Technologies Lda. All rights reserved typography IDENTITY MANUAL To help provide a consistent look, at iUZ we use Open Sans as the core typeface and the Ubuntu typeface as a source of support for the Open Sans. As a secondary typeface we use the Trebuchet MS. The Open Sans is usually used in large titles, slogans, internal content and in final formats (as .PDF). The Ubuntu is used as a supplement for the Open Sans, and is used for titles and short text. The Trebuchet MS it is used as the last choice, for external content and open document formats. Copyright © 2014 iUZ Technologies Lda. All rights reserved typography IDENTITY MANUAL At iUZ we use the Open Sans typeface designed by Steve Matteson, Type Director of Ascender Corp. It is recomended the use of the “light” version of this typeface. Open Sans light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789!?#*@$%&()[]{} Copyright © 2014 iUZ Technologies Lda. All rights reserved typography IDENTITY MANUAL As a complement to Open Sans choice we use the Ubuntu typeface, mostly in titles, and short text. Dalton Maag created this typeface. Ubuntu regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !?#*@$%&()[]{} Ubuntu medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !?#*@$%&()[]{} Copyright © 2014 iUZ Technologies Lda. All rights reserved shared information IDENTITY MANUAL In sharing documents as email or word, whose addressee may not have Open Sans typeface installed, we use as a secondary typeface the Trebuchet MS, that is compatible with Mac and Windows systems. Trebuchet MS Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 !?#*@$%&()[]{} EMAIL TEMPLATE Dear Williams, Lorem ipsum dolor sit amet, iUZ consectetur adipiscing elit. Sed hendrerit commodo sollicitudin. Vestibulum pharetra ac turpis vitae pretium. Integer ut elit gravida augue iaculis venenatis. iUZ donec massa nisi, egestas ac lectus eget, tincidunt consectetur ligula. Nulla consectetur mauris ac elit fring. Uspend honcus dolor arcu, id feugiat diam malesuada non. Cras nec tempus erat, quis euismod iUZ nulla. Best regards, Maria Silva Communication department +351 961 234 567 +351 234 247 381 www.iuz.pt Copyright © 2014 iUZ Technologies Lda. All rights reserved signature IDENTITY MANUAL In addition to the brand, there is a signature that reinforces our attitude: OPENING THE FUTURE. Should be used in capitals, at the right of the logo or below, and have the height of the logo. It is recommended that it be used in accordance with the following examples. OPENING THE FUTURE OPENING THE FUTURE OPENING THE FUTURE Copyright © 2014 iUZ Technologies Lda. All rights reserved Our brand identity intends to be flexible, adaptable and used in several supports. Below you can see it in a few applications. OPENING THE FUTURE iuz.pt OPENING THE FUTURE identity application IDENTITY MANUAL OPENING THE FUTURE OPENING THE FUTURE OPENING THE FUTURE iuz.pt iuz.pt OPENING THE FUTURE Rua Calouste Gulbenkian, n.º 1 Rua Calouste Gulbenkian, n.º 1 3810-074 Aveiro, Portugal +351 234 247 381 ! [email protected] iuz.pt ! LinkedIn /iuz-technologies 3810-074 Aveiro, Portugal iuz.pt +351 234 247 381 ! [email protected] iuz.pt ! LinkedIn /iuz-technologies iUZ Technologies Lda. Rua Calouste Gulbenkian, n.º 1 3810-074 Aveiro, Portugal +351 234 247 381 ! [email protected] iuz.pt ! LinkedIn /iuz-technologies iUZ Technologies Lda. Rua Calouste Gulbenkian, n.º 1 3810-074 Aveiro, Portugal +351 234 247 381 ! [email protected] iuz.pt ! LinkedIn /iuz-technologies OPENING THE FUTURE NIF n.º 507 976 460 Capital Social €15.000, 00 Matriculada na C.R.C Aveiro NIF n.º 507 976 460 Capital Social €15.000, 00 Matriculada na C.R.C Aveiro Copyright © 2014 iUZ Technologies Lda. All rights reserved opening the future [email protected] +351 234 247 381 Rua Calouste Gulbenkian, n. 1 3810 - 074 Aveiro, Portugal iuz.pt /company/iuz-technologies