Our identity guidelines. It’s who we are. 2014 | v1.0 This is a guide to the basic elements that make up our brand. Have a look, it will help you to get to know us better. Our logo Our company name Our typefaces Our Colors Our images www.theoceancleanup.com Our Infographics Our logo is simple, typographic and friendly. It’s a very important brand asset. We must treat it nicely and should never misuse it. Do’s and don’ts. Don’ts Minimum white space Never in any other color then the above. The X shape should be used as reference for Never on a light of cluttered image. the minimum white space around the logo. Never rotate the logo. Never use dropshadows or embossing. Our company name is written in one way. Just one. The Ocean Cleanup How? 3 words Each word starts with a capital Cleanup is ONE word This way counts for any size or typeface! Our primary typeface is the Schulbuch Bayern. It is contemporary, clear, modest but recognizable. Aa Aa 01 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!&€$@*) 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!&€$@*) 1234567890 (.,:;?!&€$@*) 1234567890 Schulbuch Bayern Fett Schulbuch Bayern — Normal CDLX Mono This typeface is used for all headings, This typeface is used for all body texts and This typeface is primary used in introtexts and qoutes in printed media. qoutes in printed media. infographics, only in numbers. Our secondary typefaces. Aa Aa Aa Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,:;?!&€$@*) 1234567890 (.,:;?!&€$@*) 1234567890 (.,:;?!&€$@*) 1234567890 Helvetica Bold Helvetica Regular Arial Bold Arial Regular This typeface is used for all secondary This typeface is used for all body texts in This typeface is used for all secondary This typeface is used for all body texts in headings, intro texts and qoutes in printed printed media. headings, intro texts and qoutes in online online media. abcdefghijklmnopqrstuvwxyz (.,:;?!&€$@*) 1234567890 media. abcdefghijklmnopqrstuvwxyz media. Our colors are bright, bold and crisp. They emphasize our innovative nature. Don’t forget to use a lot of white. Our images are colorful. Our portraits are black and white. PMS CMYK RGB HEX 311U / 638C 70 / 0 / 15 / 0 0 / 205 / 225 #01CBE1 75% 50% 25% Allways use a neutral light background. PMS CMYK RGB HEX 426U / 425C 0 / 0 / 0 / 85 65 / 65 / 65 #454545 70% 40% 20% No back light. No webcam pics. No big pixels. Look straight at the camera Try to smile a bit ;-) We love infographics to visualize what we do and how we do it. In an understandable way. Graphic elements inspired by nautical maps. Go ahead. Garbage. Plastic garbage. This is what we’re about to remove from the oceans. Some infographic rules The graphics are allways flat. No 3D stuff. Use the CDLX mono typeface for numbers. Graphic elements such as arrows. Use dotted patterns. Don’t over do it. Check the examples! Fish, marine life and nautical vessels are Keep it simple. important players in our story. DDT PCB Dotted patterns Examples Question If you have any questions regarding the use of our identity, please contact Ward Nicolaas. [email protected]
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