Our identity
guidelines. It’s
who we are.
2014 | v1.0
This is a guide to
the basic elements
that make up our
brand. Have a
look, it will help
you to get to know
us better.
Our logo
Our company name
Our typefaces
Our Colors
Our images
www.theoceancleanup.com
Our Infographics
Our logo is simple,
typographic and
friendly. It’s a very
important brand
asset. We must
treat it nicely
and should never
misuse it.
Do’s and don’ts.
Don’ts
Minimum white space
Never in any other color then the above.
The X shape should be used as reference for
Never on a light of cluttered image.
the minimum white space around the logo.
Never rotate the logo.
Never use dropshadows or embossing.
Our company
name is written in
one way. Just one.
The Ocean Cleanup
How?
3 words
Each word starts with a capital
Cleanup is ONE word
This way counts for any size or typeface!
Our primary
typeface is the
Schulbuch Bayern.
It is contemporary,
clear, modest but
recognizable.
Aa Aa 01
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!&€$@*) 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!&€$@*) 1234567890
(.,:;?!&€$@*) 1234567890
Schulbuch Bayern Fett
Schulbuch Bayern — Normal
CDLX Mono
This typeface is used for all headings,
This typeface is used for all body texts and
This typeface is primary used in
introtexts and qoutes in printed media.
qoutes in printed media.
infographics, only in numbers.
Our secondary
typefaces.
Aa Aa Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
(.,:;?!&€$@*) 1234567890
(.,:;?!&€$@*) 1234567890
(.,:;?!&€$@*) 1234567890
Helvetica Bold
Helvetica Regular
Arial Bold
Arial Regular
This typeface is used for all secondary
This typeface is used for all body texts in
This typeface is used for all secondary
This typeface is used for all body texts in
headings, intro texts and qoutes in printed
printed media.
headings, intro texts and qoutes in online
online media.
abcdefghijklmnopqrstuvwxyz
(.,:;?!&€$@*) 1234567890
media.
abcdefghijklmnopqrstuvwxyz
media.
Our colors are
bright, bold
and crisp. They
emphasize our
innovative nature.
Don’t forget to use
a lot of white.
Our images are
colorful.
Our portraits are
black and white.
PMS
CMYK
RGB
HEX
311U / 638C
70 / 0 / 15 / 0
0 / 205 / 225
#01CBE1
75%
50%
25%
Allways use a neutral light background.
PMS
CMYK
RGB
HEX
426U / 425C
0 / 0 / 0 / 85
65 / 65 / 65
#454545
70%
40%
20%
No back light. No webcam pics. No big pixels.
Look straight at the camera
Try to smile a bit ;-)
We love
infographics to
visualize what
we do and how
we do it. In an
understandable
way.
Graphic elements inspired by nautical
maps. Go ahead.
Garbage. Plastic garbage. This is what
we’re about to remove from the oceans.
Some infographic rules
The graphics are allways flat. No 3D stuff.
Use the CDLX mono typeface for numbers.
Graphic elements such as arrows.
Use dotted patterns. Don’t over do it.
Check the examples!
Fish, marine life and nautical vessels are
Keep it simple.
important players in our story.
DDT
PCB
Dotted patterns
Examples
Question
If you have any questions regarding the use
of our identity, please contact Ward Nicolaas.
[email protected]