WWF Indonesia Parardhya Mitra Karti Integrated and Comprehensive Human Resource Management Consultant Distinct Job Manual Job Name : Digital Channel Coordinator Job Code : Unit : Communication and Advocacy Working Location : Jakarta Working Scope : National Superior : Public Relations Manager Subordinate(s) : - Master Doc. : [Enter Master Document Number] This document was prepared by Yayasan WWF Indonesia Copyright 2004 © Parardhya Mitra Karti Printed on 10/7/2014 10:26 AM Digital Channel Coordinator Doc. No: [Enter Document Number] Rev. No: [Enter Revision Number] WWF Indonesia Distinct Job Manual [Enter Position Code] Job Description Job Mission Pernyataan singkat dan jelas yang bertujuan untuk menjawab mengapa jabatan tersebut ada/diciptakan di organisasi. Digital Channel Coordinator is responsible to develop and implement digital communications strategy of WWF Indonesia in order to increase public support and strengthening WWF’s conservation mission in Indonesia. Job Illustration Parardhya Mitra Karti Integrated and Comprehensive Human Resource Management Consultant Terdiri dari beberapa paragraph terstruktur yang menceritakan aktivitas-aktivitas kunci yang dilakukan pemangku jabatan dalam menghasilkan output penting jabatannya Under the supervision of the Public Relation Manager of WWF Indonesia, Digital Channel Coordinator will lead development and implementation of digital and social media outreach of WWF Indonesia targeting public in general and specific target groups. Digital and Social media channel include among others Website, Blog, Facebook, Twitter, Instagram, and Youtube Digital Channel Coordinator is responsible for managing content of WWF Indonesia’s website, social media and and other digital channel. He/she is responsible in arranging monthly meeting with relevant staffs, at all levels, to set up editorial plan and implement the plan on day to day basis. In coordination with media officer, campaign team, advocacy team and program leaders, Digital Channerl Coordinator will be in charged to develop plan for specific online campaign to achieve specific conservation targets. He/she will also coordinate the development of digital materials on regular basis to highlight key conservation results of WWF Indonesia. He/she will provide quality assurance in the development and production of required materials, such articles, as e-cards, banners, video, and etc refering to WWF Brand guideline He/she will also responsible to monitor tren in digital/ social media and ensure critical issues are addressed timely and in quality. Job Dimension Besaran-besaran penting yang secara langsung maupun tidak langsung mempengaruhi bobot tanggung jawab utama pemangku jabatan Main Stakeholders: - Public, digital/ social media users, bloggers - WWF Global network - WWF Supporters - Digital Agency, Digital media, Graphic designers - Prominent figure Working Scope : National Date of Analysis: Date of Approval: Approval by: Consultant: Remarks: Page 2 of 6 Copyright 2004 © Parardhya Mitra Karti Printed on 10/7/2014 10:26 AM Digital Channel Coordinator Doc. No: [Enter Document Number] Rev. No: [Enter Revision Number] Distinct Job Manual [Enter Position Code] WWF Indonesia Main Responsibility Key Performance Indicator Ringkasan dari output penting yang menjadi kewajiban pokok dan melekat bagi pemangku jabatan untuk dipenuhi Indikator-indikator yang penting dan relevan untuk diukur guna mengetahui ingkat pemenuhan setiap tanggung jawab utama oleh pemangku jabatan - Monthly editorial plan or calendar for digital channel in accordance with WWF Indonesia’s media plan, and in coordination with WWF Network digital calender. - Digital content, such as article, photo stories, profile for outreach in digital channel is in line with editorial plan Lead schedulling and content development of communications materials for WWF Indonesia’s digital media channels Parardhya Mitra Karti Integrated and Comprehensive Human Resource Management Consultant Monitor WWF’s social media channels and Analyis of outreach and interactions of all prepare social media analysis on specific digital channels every 2 months or on specific campaign period campaigns Coordinate prompt interactions in WWF Indonesia digital channels through Comments and inquries in digital media coordination with the relevant Directorate/ channels are responded timely and in quality division/program and maintaining positive impresssion of WWF digital content Coordinate development of story for digital media activation in WWF Network digital Stories from WWF Indonesia key channel with relevant Directorate and assist achievements/campaigns are posted in WWF Public Relations Manager for coordination with Network digital channels. WWF Network digital unit Assist Public Relations Manager in providing sufficient materials to Communication & Advocacy Director and Senior Management Team for any potential media crisis emerged in digital channels Compilation of mentions, articles, status of WWF Indonesia on identified critical issues in all digital channels. Coordinate pre-, live and post- event contents in digital channel for exposure of public events/activation, in coordination with respective thematic Campaign Coordinator and Manager Increase engagement of followers/likers in WWF ID digital channels campaign or public activation to ensure good profiling and positive messages/images from WWF Indonesia Assist Public Relations Manager in quality assurance in the development and production of digital channels materials Digital channels materials are produced according to the defined quality refering to WWF Brand Guideline Main Authority Hal-hal penting dan relevan yang dapat dilakukan oleh pemangku jabatan untuk pemenuhan tanggung jawab utamanya tanpa memerlukan persetujuan atasan terlebih dahulu Leading development of Monthly editorial plan for digital channel (website, blog, FB, twitter & Instagram) Date of Analysis: Date of Approval: Approval by: Consultant: Remarks: Page 3 of 6 Copyright 2004 © Parardhya Mitra Karti Printed on 10/7/2014 10:26 AM Digital Channel Coordinator Doc. No: [Enter Document Number] Rev. No: [Enter Revision Number] WWF Indonesia Distinct Job Manual [Enter Position Code] Represent WWF in addressing public inquiries and concern in social media Access to all WWF Indonesia digital channel Lead production and development of materials for digital media activation Job Environment Uraian yang menggambarkan kondisi lingkungan kerja yang dihadapi pemangku jabatan Parardhya Mitra Karti Integrated and Comprehensive Human Resource Management Consultant Working 8 hours a day, with at least 4 hours using computers 15 % of working time is spent for developing digital strategy 15% of working time is spent for coordination among WWF communication team and implementing the strategy 30% of working time is spent for producing digital content 15% of field travel either for coordinating communication activities or social media event 10% of outreach activities to partners and prominent /public figure 15 % of working time for outreach monitoring Inborn Relationship Within Job Interaksi yang dilakukan oleh pemangku jabatan, selain dengan atasan dan bawahan langsungnya, dalam rangka mendukung kelancaran pemenuhan tanggung jawabnya Internal Relationship Unit Activity/Purpose Communication and Advocacy Directorate Coordinative, Consultative, Informative Marketing Directorate Coordinative Finance and Management Services Consultative, Informative External Relationship Institution Activity/Purpose Social Media Users, Bloggers Coordinative, Informative NGO Partners Coordinative, Informative WWF Network Coordinative, Consultative, Informative Supporters Informative Date of Analysis: Date of Approval: Approval by: Consultant: Remarks: Page 4 of 6 Copyright 2004 © Parardhya Mitra Karti Printed on 10/7/2014 10:26 AM Digital Channel Coordinator Doc. No: [Enter Document Number] WWF Indonesia Rev. No: [Enter Revision Number] Distinct Job Manual [Enter Position Code] Job Requirement Job Pre-requisite Hal-hal yang harus dipenuhi selain kompetensi yang harus dimiliki oleh pemangku jabatan - Parardhya Mitra Karti Integrated and Comprehensive Human Resource Management Consultant - Active social media user. Demonstrate high level of motivation on conservation and/or environmental issues Open minded personality. Proven ability to work effectively in a team environment with minimum supervision. A constant learner and able to cope productively in varying conditions – even with tight deadline and under-pressure conditions. Pleasant and able to motivate a team constructively to achieve ambitious targets. Competency Requirement Kompetensi minimum yang harus dipenuhi oleh pemangku jabatan untuk dapat melakukan pekerjaannya sesuai dengan yang diharapkan. 1. Formal Education 2. Experience 3. Competency Min. Bachelor in Communications/Public Relation/Social Science or other relevant studies - Minimum at least 3 (three) years experiences in managing digital and social media content - Having good track record of success in developing and implementing digital strategy Technical Competency: (diisi oleh atasan/user) - Computer literate and have ability to use appropriate technology, - Excellent popular writing skill in English and Bahasa, - Media traffic/placement, - Online campaign and communication skill. Soft Competency: (diisi oleh HRD) Core Competency: - Achievement Orientation –2 - Ethics and Professionalism –2 - Pro Green – 3 - Teamwork – 2 Leadership Competency: - Strategic Orientation – 3 - Decisiveness – 2 - Team Leadership – 2 Specific Competency: - Conceptual Thinking – 2 - Impactful – 3 - Networking – 3 Date of Analysis: Date of Approval: Approval by: Consultant: Remarks: Page 5 of 6 Copyright 2004 © Parardhya Mitra Karti Printed on 10/7/2014 10:26 AM Digital Channel Coordinator Doc. No: [Enter Document Number] Rev. No: [Enter Revision Number] WWF Indonesia Distinct Job Manual [Enter Position Code] Structure Organization Job Structure Diagram Parardhya Mitra Karti Integrated and Comprehensive Human Resource Management Consultant Posisi jabatan dalam organisasi. Diagram harus digambar sedetil mungkin. Date of Analysis: Date of Approval: Approval by: Consultant: Remarks: Page 6 of 6 Copyright 2004 © Parardhya Mitra Karti Printed on 10/7/2014 10:26 AM