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PREDSTAVITEV DOBRIH PRAKS – RAZBIJANJE STEREOTIPOV O
STAROSTI
Mateja Hauser, Jasmina Štandeker
DOSOR d.o.o., Prisojna cesta 4 a, 9252 Radenci
[email protected], www.dosor.si
Povzetek: Že dejavnost, v kateri podjetje DOSOR d.o.o. Radenci deluje, sama po sebi
postavlja osnovne temelje družbene odgovornosti, predvsem pa etičnega delovanja. Izvajamo
storitve, ki so namenjene starejšim občanom, primarno skoncentrirane na institucionalno
varstvo, z velikim poudarkom na rehabilitaciji in kvalitetnem in socialno vključenem
preživljanju starosti. Bistvo storitev, ki jih izvajamo v Dosorju, je to, da izhajajo iz
individualnih potreb naših stanovalcev. Storitve opravljamo na način, da spoštujemo
preteklost človeka in se pri tem zavedamo, da je njegovo preteklo delo podlaga za naše
sedanje delovanje. Ne sodimo, ne spreminjamo navad stanovalcev - naših kupcev in jih ne
ukalupljamo, temveč organizacijo dela prilagodimo trenutnim potrebam. Osnovno vodilo za
delovanje DOSOR-ja izhaja iz premise:
• Ljudje v tretjem življenjskem obdobju niso homogena skupina in imajo pravico do
zadovoljevanja svojih individualnih potreb.
• Razbijati je potrebno stereotipe o starosti.
Naša prva in ključna skrb je človek, odnos in spoštovanje do njegove biti in bivanja. Naši
sodelavci in njihove družine, naši stanovalci in njihovi svojci (naši kupci), dobavitelji, starejši
ljudje in drugi deležniki v manjšem ali širšem radiusu, so naš trajni fokus in odgovornost.
Težimo k delovanju, ki pušča na okolju manjši odtis kot nezavedno in nenačrtno delovanje v
naši dejavnosti. Trudimo se za širitev dobrih praks in vedenj med zaposlene in druge
deležnike. Z vsemi našimi deležniki se trudimo aktivno, kontinuirano, dvosmerno, strateško
sistematično in integrirano sodelovati. Smo pobudniki in nosilci sodelovanja in vključevanja.
Pomembno nam je združevanje virov z deležniki (znanja, izkušenj, sredstev…) za kreiranje
boljših rešitev, doseganje ciljev in drugačne poglede. Dinamika in vsebina delovanja sta
prilagojeni cilju in intenzivnosti sodelovanja z deležnikom. V Dosorju se zaposleni sodelavci
zavedajo, da je zgolj njihova fizična prisotnost premalo in da procesi, produkti in storitve
terjajo njihovo znanje, učljivost in kreativnost. Družbena odgovornost je za nas strateškega
pomena in na tem področju tudi aktivno delujemo. Vodstvo spodbuja DO pri zaposlenih skozi
vse funkcije oz. delovanje družbe. Vključena je v poslovno politiko, poslanstvo, vizijo oz.
celotne procese delovanja in odločanja podjetja. Certifikat »Družini prijazno podjetje (2011),
mednarodna nagrada Women za ženskam prijazno podjetje (2014) ter bronasto priznanje za
inovativnost (2014) so samo del »dokaznega« gradiva, da vodstvo in sodelavci razumejo
koncept DO in v njegovem duhu tudi delujejo. S svojim delovanjem na področju družbene
odgovornosti želimo dati zgled za ravnanje tudi drugim subjektom in okolici. Vendar smo za
bistven premik razmišljanja (še) premajhni (predvsem v smislu razbijanja stereotipov o
starosti). Vsekakor pa se v Dosorju počasi akumulira energija podobno mislečih - tako skozi
stanovalce, svojce, zaposlene, prostovoljce, obiskovalce dogodkov in naše dobavitelje. To pa
je moč mreže, ki ni več kamenček, ampak kotaleča se snežena kepa.
Ključne besede: stereotipi, starost, individualne potrebe, spoštovanje, družbena odgovornost,
DOSOR
PRESENTATION OF GOOD PRACTICE – THE STEREOTYPES
ABOUT OLD AGE SHOULD BE BROKEN
Abstract: The activity, which the establishment DOSOR d.o.o. Radenci is engaged in, sets by
itself the main basics of social responsibilities and above all the ethical operations. We
perform services meant for elderly members of community, primarily concentrated on the
institutional care with great emphasis on rehabilitation, as well as high quality and socially
incorporated spending of the higher age. The services, performed by the employees of
DOSOR are based on individual needs of our residents. Our activities are practiced in a way,
so as to respect the peoples’ past and to keep in mind that the past works and activities can
form the basis for our present performance. We do not judge, do not change our residents'
habits, e.g. the habits of our customers, we do not try to shape them, but adapt our working
process to our residents' needs and requirements.
The services of DOSOR thus originate in the premise that:
• People in their era of the third age cannot be considered as a homogenous group;
they have the right to fulfil their individual needs.
• The stereotypes about old age should be broken.
Our first and last concern exposes human beings, the relationship and the respect towards
them and their existence. We are focused on our co-workers and their families, our experts,
our residents and their families (our customers), our suppliers, the elderly as well as other
participants in our closer and wider radius and take over the responsibility for them. We tend
to do activities that would leave less impact on our environment, as subconscious and
unplanned activity in our field of work. We try to spread good practice and behaviors among
our employees and other participants in the common process. Together with all other
participants, we are the initiator of active, continuous, two-way, strategic, systematic and
integrated cooperation. Further on we promote and carry on the cooperation and integration.
We consider the merging of sources of participants extremely important (e.g. associating of
knowledge, experience and means, etc.…); all with the purpose to create better solutions,
achieving goals and other perspectives. The dynamics and contents of our operations are
adapted to goals and intensiveness in cooperation with the participant. The employees of
DOSOR are well aware that their physical presence alone is not enough; processes, products
and services they execute require their know-how, their ability to learn and their creativity.
Social responsibility is for us of strategic importance and the field in which we are extremely
active. Our management encourages social responsibility with our employees, by way of
functions or functioning of the society. Further the management is taking active part in
business policy, creating the mission, the vision and the whole process of company’s activities
and decision making. The certificate ‘A family amiable company’ received in 2011,
international award »Women«, as the women-friendly company (2014), the bronze award for
innovation (2014) are just one side of the medal proving that our management and the
employees understand the concept of DOSOR and also act in its basic property. Our activity
in the field of social responsibility tries to set standards of our handling to other subjects and
the broader society. Yet to achieve an essential shift in thinking we (still) are too small and
lack influence (mainly in the sense of breaking stereotypes of old age). Nevertheless the
energy of those sharing the same opinion, be it through residents, their families, the
employees, the volunteers, the visitors of events, the performers and even our suppliers is
constantly accumulating, which means that the initially small stone is turning into a rolling,
ever increasing snow ball.
Keywords: stereotypes, old age, individual needs, respect, social responsibility, DOSOR
DOSOR
Dom starejših občanov
Radenci
NAŠA PREMISA
• Ljudje v tretjem
življenjskem obdobju
niso homogena skupina
in imajo pravico do
zadovoljevanja svojih
individualnih potreb.
• Razbijati je potrebno
stereotipe o starosti.
NAŠE POSLANSTVO
Poslanstvo družbe
je olajšati in osmisliti
življenje v starosti.
NAŠE VREDNOTE
• Imamo radi ljudi.
• Kritiko
nadgradimo.
• Visoka stopnja
profesionalne
empatije.
• Odličnost pri delu.
NAGRADE - PRIZNANJA
NAGRADE - PRIZNANJA
https://www.youtube.com/watch?v=f4rkO4iQ
hFQ&feature=youtu.be
PROSTOVOLJSTVO
Korporativno prostovoljstvo
Zdravilišče Radenci
(tečaj osnove računalništva)
Rezultat tečaja računalništva: 80 let
stara stanovalka samostojno
uporablja računalnik
„Kar od srca pride,
se srca prime.“