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2014 Exhibitor MANUAL
August 21–23, 2014
Oregon Convention Center, 777 N.E. Martin Luther King Jr. Blvd., Portland, OR 97232
Produced by the Oregon Association of Nurseries
2014
2014 exhibitor MANUAL
Table of Contents
General Information.................................................................................................................................. 3–6
• Show Address, Dates and Hours........................................... 3
• Location of Show Office and Registration ........................ 3
• Checklist & Important Deadlines.................................... 4–5
• List of Official Show Contractors.......................................... 6
Show Directory Listing...................................................................................................................................7
• General Printed Show Directory Information ................ 7
• Company Listing Information ............................................. 7
Exhibitor & Event Registration................................................................................................................ 8–9
• How to Order Exhibitor Badges............................................ 8
• Explanation of Badges.............................................................. 8
• Nursery Tours, Seminars
& Equipment Innovation Day................................................ 9
Exhibitor Booth Information .................................................................................................................10–18
• Good Neighbor and End Cap Booth Policy..............10–12
• Certificate of Insurance.........................................................12
• Order Booth Furnishings......................................................12
• Order Utilities............................................................................13
• Order Lead Retrieval Scanners...........................................13
• Rules and Regulations....................................................14–18
Set Up & Move Out .....................................................................................................................................19–21
• Move-In/Move-Out Procedures........................................19
• Color-Coded Map......................................................................19
• Forklift Service..........................................................................19
• Marshalling Yard .....................................................................20
• Unloading Procedures............................................................20
• Exhibitor Parking ....................................................................21
Exhibitor Marketing Tools....................................................................................................................22–25
•
•
•
•
Promote Your Product............................................................22
Equipment Innovation Day..................................................22
New Products Showcase........................................................22
Demo Stage.................................................................................22
• Advertising & Sponsorship Opportunities ....................22
• Advertise in Digger Magazine.............................................22
• Sponsorship Packages ...................................................22–25
• Customized sponsorship opportunities ..........................25
Free MARKETING Resources..................................................................................................................... 26–27
•
•
•
•
Complimentary Trade Show Tickets................................26
How to Promote Your Show Specials for Free...............26
Postcard Template...................................................................26
Farwest Web Banners.............................................................26
• Press Exposure & PR................................................................26
• Social Media...............................................................................26
• Keys to Success.........................................................................27
Money Saving Ideas.........................................................................................................................................27
Hotel/Travel............................................................................................................................................28–29
• Discounted Hotel Rooms...............................................28–29
• Free Metro Passes....................................................................29
2014 Farwest Trade Show Exhibitor Guide
• Public Transit Options............................................................29
• Directions and Parking..........................................................29
Page 2
General Information
Location: Oregon Convention Center
777 NE Martin Luther King Jr. Blvd., Portland, OR 97232
Show Dates:
Show Hours: August 21-23, 2014
Move-In & Set-Up:
At the Oregon Convention Center:
Tuesday, August 19
Wednesday, August 20
**Refer to your “Move-In Pass” emailed to you in May for details**
Move-Out: Upon Show Closing
Saturday, August 23 (after 4 pm) and Sunday, August 24 (by 3 pm)
Show Office: Location: C120
Personnel: Allan Niemi, Kate Crawford, Crystal Cady, Ann Murphy
Management: Show: Thursday, August 21, Noon–6 pm
Friday, August 22, Noon–6 pm
Saturday, August 23, Noon–4 pm
Oregon Association of Nurseries
29751 SW Town Center Loop West, Wilsonville, OR 97070
503-682-5089 | Email: [email protected] | Website: www.oan.org
Decorator: DWA
3721 NW Front Ave, Portland, OR 97210
503-228-6800
Email: [email protected] | Website: www.dwatradeshow.com
Registration: Action Registration
13504 NE 84th St Ste 103, Vancouver, WA 98682
360-314-4900
Email: [email protected] | Website: www.actionreg.com
Booth Space includes:
8’ high booth back drape
3’ high draped black side dividers
44” x 7” sign with your company name & booth #.
ALL OTHER SERVICES (carpeting, electric, etc.) must be ordered separately.
2014 Farwest Trade Show Exhibitor Guide
Page 3
Farwest Trade Show
Exhibitor Checklist
Marketing:
Order the 2013 Attendee Mailing List and reach out to past attendees to increase your industry visibility
Take advantage of our FREE marketing resources like postcards, show tickets and social media.
Put a Farwest banner on your website to increase your booth exposure.
Leverage your advertising dollars with ads in Digger: Farwest Edition and customizable sponsorship opportunities.
Submit your show specials (raffle, discounts, etc.) and we will promote them for free.
Unveil your new products at the show! Submit an application for the New Products Showcase online.
Logistics:
Review the show Rules & Regulations (Page 14)
Register yourself and employees for exhibitor badges
Send in show guide listing verification form by May 10
Look for your required move-in pass in an email to you in May
Order furniture and accessories, carpet, labor services or freight and material handling (if needed)
Order electricity, compressed air, water fill-up or drain, natural gas,
telephone/Internet, vacuuming or audiovisual (if needed)
Review the Move-In/Out Procedures and Color-Coded Map
Purchase an Exhibitor Lot Parking Pass to allow for easy in and out access during
the show and a smooth move-out process (limited number available)
Have Fun!
Sign up for Seminars, Nursery Tours and the Equipment Innovation Day before they sell out
Plan your trip to beautiful Portland
Book a room at one of our hosted hotels and receive a discounted rate AND a free Metro transit pass
Transportation: Check out the Plan Your Trip tab on the website for information on getting to and from the show
Mark your calendar for the 3rd Annual Pub Crawl on Thursday, August 21st — a not-to-be-missed networking night
Look into other networking opportunities, such as the Women in
Agriculture Conference and Young Professionals Group
2014 Farwest Trade Show Exhibitor Guide
Page 4
Important Dates
& Deadlines
April 30
Final booth payment is due and you can pay online
May 10
Fill out and submit your listing verification form
for Digger: Farwest Edition (emailed in early May)
June 10
New Products Showcase submissions due for Tier 1
(includes ad for show guide and show floor placement)
June 28
Last day to receive special identification in Digger: Farwest
Edition for your show specials — submit online
July 11
Island signage orders due
July 19
Discounted hotel room rates with free metro pass expire
July 31
Early-bird deadline for Nursery Tours ends
Early-bird deadline for Seminars ends
August 3
Send in your certificate of insurance to OAN office at [email protected]
August 15
New Products Showcase submissions due for Tier 2 (show floor placement only)
August 19-20
Exhibitor Move-In
Equipment Innovation Day
August 20
Exhibitor Move-In
Nursery Tours
2014
August 21-23
August 23-24
Show hours: Thursday and Friday, Noon–6 pm;
Saturday, Noon–4 pm
Seminars hours:
Thursday–Saturday, 9 am–noon
Exhibitor Move-Out
2014 Farwest Trade Show Exhibitor Guide
Page 5
List of Official Show Contractors
DWA
3721 NW Front Ave,
Portland, OR 97210
Email: [email protected]
Website: www.dwatradeshow.com
503-228-6800
Oregon Convention Center
777 NE MLK, Jr. Blvd
Portland, OR 97232
Website: www.oregoncc.org
503-235-7578
Sales Lead Recorder
Action Registration
13504 NE 84th St Ste 103
Vancouver, WA 98682
Email: [email protected]
Website: www.actionreg.com
360-314-4900
Hotel & Travel Arrangements
The Farwest show offers host hotels with
discounted room rates, but NO OFFICIAL
Travel Agent. Please see the “Hotel/Travel”
section for more details and do not give your
credit card information to anyone calling and
claiming to be a Farwest Travel agent.
Show Guides, Publications
Oregon Association of Nurseries
29751 SW Town Center Loop West
Wilsonville, OR 97070
Email: [email protected]
Website: www.oan.org
Trade Show Services
Material Handling, Rigging, SetUp/Dismantle, Labor, Drayage,
Furniture, Signs, Carpeting, Booth
Display Rentals
Utilities
Including Water, Electricity,
Cleaning, Telephone/Internet, Audio
Visual, Computer Rental
2014 Farwest Trade Show Exhibitor Guide
503-582-2008
Page 6
Show Directory Listing
Show Directory Listing
The official printed show directory is Digger: Farwest Edition magazine. It is sent out in August to all subscribers and
also distributed at the entrances to the show floor. This is the most important tool a visitor will have to find you during
and after the show. Do not miss the opportunity to maximize your company’s exposure.
Your directory listing is filled out with your exhibitor booth contract. You will be sent a show listing verification form
via email early May. Please fill out any changes and submit by May 10th.
Contact Kate Crawford at [email protected] if you have any questions.
Organization of the Show Directory
Alphabetical Section:
All exhibitors will be listed in the show directory, alphabetically by company name.
This section will also include the company address, telephone number, fax number,
e-mail address, website and brief description, if provided by the exhibitor.
Product Section:
In this very important section of the directory, exhibitors will be listed by product
category. This is the section that visitors will utilize to find the products they have
come to the show to see.
Deadline for Exhibitor Listing: Friday, June 6th
2014 Farwest Trade Show Exhibitor Guide
Page 7
Exhibitor & Event Registration
Online Exhibitor Registration & Badges
The Farwest Show is pleased to offer exhibitors the convenience of online registration when ordering exhibitor badges.
How to order exhibitor badges:
1. Go to www.FarwestShow.com
2. Select the EXHIBIT tab and click on “Exhibitor Badge & Event Registration”
3. Select the link to register online
4. Follow the instructions and fill out your company information
Explanation of Exhibitor Badges:
yy INCLUDED: Four (4) Exhibitor Badges per 10 x 10 booth space, with a maximum of 12 badges per company
yy Additional badges are available for $10 each
yy Exhibitor Badges grant access to the expo floor before, during and after show hours
yy Employees needing access to a booth pre/post show hours must have an Exhibitor Badge
yy Employees coming on-site to set-up your booth on Tuesday and Wednesday do not need a badge
yy Register for your badges in-advance to save time when checking in!
Farwest Show Tickets
for OAN Members and Farwest Show Exhibitors
yy Exhibitors receive 15 FREE Trade Show Only passes.
yy OAN Members receive five (5) FREE Trade Show Only passes (three (3) of which are redeemable on-site).
yy $5 Trade Show Only passes (pre-registration and on-site) — Unlimited amount may be purchased by Exhibitors and
OAN Members
FOR General Attendees
yy Trade Show Admission Only (3-day pass): $10 ($15 after July 31)
yy Seminars (plus Trade Show): see show website for details
yy Tours 1 & 2 (plus Trade Show): see show website for details
Register for your Farwest Tickets Online at www.FarwestShow.com
2014 Farwest Trade Show Exhibitor Guide
Page 8
Show Events
Nursery Tours
Wednesday, August 20
Meet growers and allied suppliers before the show and then connect with them on Farwest Trade Show floor. Tours are
limited. Transportation provided on luxury coach buses. Tour price includes lunch, snacks and beverages and entrance
to the Farwest Trade Show exhibition floor.
Grab your seat now – space is limited! Register for Nursery Tours online
Seminars
Thursday, August 21–Saturday, August 23
Advance your career through skill development and networking at the 2014 Farwest Trade Show Seminars. More than
40 hours of high-quality continuing education taught by industry leaders.
View the Seminar Schedule online
Equipment Innovation Day
Tuesday, August 19
New for 2014! Experience new equipment in action and see how innovative growers implement automation to
enhance their production efficiency. Equipment Innovation Day gives you the opportunity to compare equipment
manufacturers and talk with innovative-minded growers.
Demonstration areas at two nurseries will showcase Farwest equipment exhibitors demonstrating their newest
products. The nurseries also will share production innovations they utilize in their day-to-day operations.
Visit www.FarwestShow.com to register and for
sponsorship opportunities and event schedule
2014 Farwest Trade Show Exhibitor Guide
Page 9
Exhibitor Booth Information
Good Neighbor Policy and end cap booth
yy Each exhibitor is entitled to a reasonable sight line from the aisle regardless of the size of his/her exhibit.
yy Exhibitors are expected to use the good neighbor policy when designing exhibit space.
yy An end cap booth space is 10’ x 20’, includes a pipe and drape 10’ wide by 8’ high centered backdrop bookended by 3’
high back curtains that separate you from the neighbors located behind you (see shaded area in End Cap diagram on
next page).
yy A corner booth space is 10’ x 10’ (corner), includes a pipe and drape 10’ wide by 8’ high back drop backdrop. 3’ high
curtains separate you from the neighbors located inline next door to you (see Multi-Unit diagram below). The 10’
high drape separates you from the neighboring corner.
yy A 10’ x 20’ corner inline — you will have an 8’ high x 20’ wide backdrop bookended by 3’ high curtains that separate
you from the neighbors located next door to you inline (see Multi-Unit diagram on next page).
yy Side displays are not to exceed 4 feet in height from the aisle continuing back 5 feet.
yy From each side along the 3’ height pipe and drape back curtains (shaded), display materials are limited to 4’ high and
must be of a “see through nature.” All display materials/products, plant or otherwise, must allow attendees to see
through your booth to the exhibit space behind you.
yy Within the 8’ high backdrop, you may have solid material up to 8’ feet high. Plant material may exceed this. Signage
may not.
yy No exhibit display or signage shall exceed 8 feet in height unless approved in advance in writing by show
management.
yy Plant material used in booth displays may exceed the 8-foot height limit without prior approval, but may not block the
5-foot set-back next to neighboring exhibits.
yy You may not make special arrangements with your neighbor. These rules apply to all exhibitors for all booth displays
if you are an end cap, regardless of the orientation.
yy For island booths, signage can extend up to 12 feet, but no larger. Plant material may extend beyond that, but it cannot
adversely impact a neighboring exhibitor. Show management reserves the right of final decision in determining
what is “see through” and the importance of material exceeding standard show rules and regulations.
2014 Farwest Trade Show Exhibitor Guide
Page 10
2014 Farwest Trade Show Exhibitor Guide
Page 11
Certificate of Insurance
Requirement as recommended by Farwest Trade Show Contract:
d. Insurance — Exhibitor is recommended to purchase and maintain such insurance, at limits established by management
of $1,000,000, naming management, The Oregon Association of Nurseries and the facility, Oregon Convention Center, as
additional insureds, as will protect those parties from claims that may arise out of or result from the activities of the exhibitor.
Neither the management nor the facility shall be responsible for loss or damage occurring to the exhibit or sustained by the
exhibitor from any cause. Such additional insurance, if desired, must be obtained by the exhibitor. Insurance is not valid if
both parties are not listed as additional insured.
Additional Insured:
Oregon Association of Nurseries and the facility, Oregon Convention Center
(above copy should be listed on Certificate of Insurance form in box labeled
“Description of Operations/Locations/Vehicles—attach ACORD 101, Additional
remarks, schedule, if more space is required)
Insurance Liability Amount:$1,000,000.00
Certificate Holder:
Oregon Association of Nurseries
29751 SW Town Center Loop West
Wilsonville, OR 97070
Send Certificate:
By Mail:
Oregon Association of Nurseries
29751 SW Town Center Loop West
Wilsonville, OR 97070
By Email: [email protected]
By Fax: 503-682-5099
Certificates of Insurance are due August 1st. We recommend all exhibitors provide a valid Certificate of Insurance
from their insurance company prior to move-in. This is necessary to protect both the Farwest Trade Show organizers
and your business. If there is an injury in your booth during the show or if someone is injured during move-in/
move-out, it is critical that you are protected with adequate insurance coverage. In addition, your exhibitor contract
requires that you purchase and maintain liability insurance with $1,000,000 limits, naming the Oregon Association of
Nurseries and Oregon Convention Center as additional insureds during the Farwest Trade Show.
Need Exhibitor Insurance for the Show?
In order to make it easy to protect yourself, we have identified three online Exhibitor Insurance providers. They charge
just over $100 for single show insurance for 5 days coverage.
yy www.eventinsurancenow.com
yy www.exhibitorinsurenow.com
yy www.insurance4exhibitors.com
* The OAN is not affiliated in any way with these insurance providers. They are an example of what is available. Should
you choose to utilize the service of these providers you do so at your own risk. We recommend you read their terms
closely and comparison shop for coverage and price.
Booth Furnishing Needs
If you would like to add carpet, drayage, draped tables, chairs, booth set-up, etc., contact the official show decorator:
DWA, 3721 NW Front Avenue, Portland, Oregon 97210
503.228.6800 Fax: 503.595.1470
Email: [email protected]
Web: www.dwatradeshow.com
Please reference code NAXRVWH for all DWA orders related to the Farwest Trade Show.
2014 Farwest Trade Show Exhibitor Guide
Page 12
Utilities
If your booth requires water, electricity, carpet cleaning, telephone/internet, etc. contact:
Oregon Convention Center
777 NE MLK, Jr. Blvd., Portland, OR 97232
Tel: 503-235-7578
Website: www.oregoncc.org
Lead Retrieval Scanners
Scan the barcodes of your important leads, new sales, contacts and everyone who walks into your booth! Leads are
importable to most popular database programs. Leads are emailed after the show in an Excel spreadsheet.
Scanner Options:
Item Description
Pre-Show Price Each On-Site Price Each
HANDISCAN – Battery-operated, hand-held scanner that
captures contact information (name, company name, address,
phone, fax and email)
$65.00
$95.00
Z-Best Scanner – Battery-operated, hand-held scanner that
captures the contact information, as well as follow-up codes
to list lines, products, etc.
$95.00
$155.00
For more information and ordering, please contact Lori at [email protected] or call 360-314-4900.
2014 Farwest Trade Show Exhibitor Guide
Page 13
Rules & Regulations
Farwest Trade Show Statement of Intent
The Farwest Trade Show strives to provide each exhibitor with a qualified buying audience and a positive exhibition
experience. A full-time professional Farwest Trade Show staff executes a strategic marketing and production plan
designed to reach horticultural buyers of plants, products and services throughout North America.
Convention Services Contractor
The official Farwest Trade Show decorator and drayage company is:
DWA Trade Show & Exposition Services
3721 NW Front Avenue
Portland, Oregon 97210
Tel: 503-228-6800, Fax: 503-595-1470
Email: [email protected]
Web: www.dwatradeshow.com
DWA is the contact for:
yy Freight shipment and handling
yy Forklift and drayage service
yy Furniture, carpet and display system rental
yy On-site labor services
Facility Exhibitor Services
The Oregon Convention Center is responsible for the following services:
yy Electrical hook-up
yy Water and drain
yy Telecommunications and audio/visual
yy Natural gas and compressed air
yy Food and beverage
yy Booth Cleaning
Contact Info: 503-235-7578 / [email protected] (food and beverage require phone call)
Move-In & Move-Out Age Limit
Move-in and move-out of the show floor requires the use of heavy equipment and machinery and safety is a major
concern of the OAN. No children under the age of 11 will be allowed on the show floor during move-in and move-out
hours, and all children between the ages of 12 and 15 will be required to be accompanied by an adult at all times. We
appreciate the burden this may create for many of our exhibitors who have family-owned businesses, but safety
concerns for all individuals on the show floor will require that we strictly enforce this regulation.
2014 Farwest Trade Show Exhibitor Guide
Page 14
Move-In & Move-Out Logistics
In
Exhibitors are assigned a block of time between Tuesday, August 19, and Wednesday, August 20 for move-in and will be
given a designated pass. Times are assigned based on size of display and location in the exhibit hall. Exhibitors needing
loading dock space are required to check-in at the Marshalling Yard.
All materials must be moved-into exhibit space by 7 pm on Wednesday, August 20. If this is not possible, exhibitors
must receive approval from Farwest Trade Show Management. Otherwise, booths not installed by 7 pm on Wednesday
may be subject to resale.
Out
Exhibitors may begin packing and carrying their booth out after the show closes at 4 pm on closing day. Any exhibitor
removing or dismantling exhibit display prior to this time may be denied space in the future. The Farwest attracts a full
and diverse audience for the exhibitor and expects to present a full show to all visitors during all scheduled hours of the
show.
Move-out will continue until 10 pm on Saturday, August 23 and from 8 am–3 pm on Sunday, August 24. Trucks that
need access to the loading dock are required to check in at the Marshalling Yard. Before entrance to the loading dock is
allowed, all material must be palletized and ready to load.
Sale Limitations
The Farwest Trade Show is a closed industry trade show. Direct, individualized sale of items that are taken from any exhibit
booth prior to the close of the show is prohibited. This rule is necessary in order to provide all exhibitors balanced security and
to help ensure against theft. Items may be sold directly from the booth but may not be removed from the booth and/or exhibit
hall until 4 p.m. on closing day.
Space Assignment
Any exhibiting firm occupying booth space in the Farwest Trade Show is given first choice on that location for the
subsequent year’s show. Exhibitors desiring to relocate or change the size of their booth must contact the Farwest
Trade Show office. Preference will be given by exhibitor seniority status and in order of receipt.
Sub-Leasing
Exhibit space is owned solely by the OAN, producer of the Farwest Trade Show, and ownership is non-transferable.
No exhibitor may assign, sublet or apportion the whole or any part of the booth space assigned, nor permit any other
party to exhibit therein, nor distribute any promotional or advertising materials in the assigned space other than those
manufactured, grown or sold by exhibitor in the normal course of his/her business. Penalty for violation may be loss of
exhibit space.
Payments and Booth Cancellations
The schedule of payments due for the 2014 booth space is as follows:
yy October 31, 2013: First-right-of-refusal for 2014 exhibit spaces and 50% deposit due.
yy April 30, 2014: Booth paid in full (exhibitors failing to make full payment may be considered vacant and subject to
re-sale).
Exhibitors who have a signed contract and paid for a booth space under the OAN member benefit rate, but have not
renewed their membership for the current year will be invoiced after April 1, 2014 for the non-member booth rate.
Payment will be due April 30, 2014.
New exhibitors entering the show after May 1 may make tentative reservations on available space for a period of
fourteen (14) days, upon which time payment in full is due for final booth space confirmation.
2014 Farwest Trade Show Exhibitor Guide
Page 15
2014 Contracts cancelled or modified prior to October 31, 2013, will be assessed a $50.00 handling fee; contracts
cancelled after October 31, 2013, but prior to April 30, 2014, will be assessed a $200.00 handling fee; contracts
cancelled after April 30, 2014, but prior to June 1, 2014, will be assessed a penalty equal to one-half of the exhibit
space fee. NO refunds will be given for the 2014 exhibit space contracts cancelled or modified after June 1, 2014. All
cancellations must be in writing.
Exhibitor Soliciting
Exhibitors must limit their activities within the confines of the assigned booth space (which includes all marketing
material) and conduct themselves in an appropriate manner that does not interfere with legitimate activities of other
exhibitors. This means at no time should product or promotional materials protrude, for any distance, into the exhibit
hall aisles, or be handed out in the aisle to attendees or other exhibitors without approval of show management.
Non-Exhibitor Soliciting
Show management makes every effort to protect against unauthorized selling within the show exhibit area by
individuals not booking space. If exhibitors experience this with an attendee, please report them to show management.
These individuals are taking advantage of exhibitors who pay for their space and abide by show rules.
Character of Exhibits
The Farwest Trade Show retains the right to restrict exhibits to products and services of interest to and related to the
nursery, horticultural and retail garden center trade. The management also reserves the right to restrict exhibits
which, because of noise, method of operation, materials, or for any reason are deemed to be objectionable, and also to
prohibit or evict any exhibit which, in the opinion of the management, may detract from the general character of the
Farwest Trade Show. This reservation includes persons, things, conduct, printed matter or anything of a character
which the management determines objectionable. In the event of such restriction or eviction, the Farwest Trade Show
is not liable for any refunds for rentals or other exhibit expense. All exhibits must include a person(s) in their booths at
all times, with the exception of minimal breaks.
Height Restrictions
The Farwest Trade Show works hard to maintain a professional show, which involves respecting the space and line of
sight for every exhibitor. This means that if an exhibit is breaking height restrictions, it will be required to be changed
on-site. This could be costly or timely (depending on when Show Management is made aware of this issue). Please be
aware of the rules prior to designing your exhibit space.
A request for a variance from the Farwest Trade Show must be submitted no later than July 31, 2014, and will be
approved only in the case where the extended height serves as an integral part of the display. Variances are not granted
for signage and will not allow a company name to extend beyond the 8-foot mark (or 12-foot for island booths). It is
not required for plant material that is placed in the back 5-feet of the booth. Exhibitors may not use plant material
which adversely impacts a neighboring exhibitor and will be subject to following rules concerning line of sight. Show
management reserves the right of final decision in determining what is considered “see through” and the importance
of the display material exceeding standard show rules and regulations.
Special Equipment Requirements
The operation of oil, alcohol or gasoline engines is prohibited during show hours and all such engines must be free of
all such fuels and fuel tank caps must be taped closed while on display in the exhibit area. In addition, all battery cables
must be disconnected during exhibition of vehicles and cable ends must be taped to meet fire department regulations.
Audio-visual equipment is limited in its operation to sales demonstrations only and shall not be used for showings
designed to attract or entertain visitors. All audio visual equipment shall be in accordance with the requirements of
the fire prevention authorities and in harmony with any agreements entered into by the Farwest Trade Show, the
Oregon Convention Center and applicable labor unions. The use of loud speakers and public address equipment by
exhibitors is absolutely prohibited. Exhibits which include the operation of musical instruments, radios or any noisemaking equipment must be conducted or arranged so that the noise resulting from the demonstrations will not disturb
adjacent exhibitors. All plans for installation and operation of special sound equipment must be approved by the
Farwest Trade Show prior to installation.
2014 Farwest Trade Show Exhibitor Guide
Page 16
The Farwest Trade Show does not have a performing rights license issued by ASCAP, thus, the performance or use of
copyrighted music, whether live, tapes, CDs, videos, etc., is prohibited. Exhibitors are responsible for any action taken
by ASCAP or other such organization. Failure to observe this rule may be grounds for removal from the show.
Hazardous Materials
No exhibitor will be allowed to bring any hazardous material into the exhibit hall for any purpose during hours of
move-in, show hours or move-out. The Farwest Trade Show requires the use of empty display containers that have
never been filled with hazardous materials. This rule will be strictly enforced. Hazardous materials are defined as
follows:
1. Any material packaged in a container that has the words “danger”, “warning” or “poison” on it, accompanied
by a phrase such as, but not limited to, “do not get on skin,” “do not get in eyes,” “do not breathe dust;”
2. Live aerosol spray cans.
Rules and regulations set forth by the Portland Fire Bureau covering hazardous materials must be followed, or exhibits
are subject to removal from the Show.
Pets
Except for guide dogs, no animals or pets are permitted in exhibit hall or booths at any time without show management
approval, which in turn, must get approval from the facility. It is also forbidden to house animals in automobiles or
trucks parked on Convention Center property.
Security
The Farwest Trade Show will attempt to provide adequate security service for the exhibit area during show hours as
well as when the show is closed. As further protection, the Farwest Trade Show encourages each exhibitor to have at
least one employee in the booth during move-in and move-out hours. The ultimate responsibility of security lies with
the exhibitor at all times and the Farwest Trade Show shall not be held liable for the loss or theft of any or all items
from an exhibit booth at any time.
Exhibitors are encouraged to secure and insure valuable items, including but not limited to televisions, computers,
small equipment and tools. It is strongly suggested to remove such items immediately upon the close of the show.
Please note, during move-in and move-out hours it is impossible to assure total protection of exhibits and items within
them. Exhibitors can assist the Farwest Trade Show by securing items of value during these hours.
Exhibitors Credentials
In keeping with our efforts to provide exhibitors and show visitors with the best possible security, it is important that
all exhibitors and guests wear, in clear view at all times, appropriate name badges. Exhibitor badges allow access onto
the show floor prior to opening. Attendee badges are allowed access to the exhibit halls during posted show hours.
Exhibitor badges are for exhibitors, show management and staff only. Please note that rules covering registration and
security are for the protection and benefit of Farwest Trade Show exhibitors.
Non-Compliance to Rules And Regulations
Each exhibitor, for himself/herself and his employees, substitutes or agents, agrees to abide by the rules and
regulations given herein and by subsequent amendments and additions, considered by the Farwest Trade Show to be
in the best interest of all exhibitors. Upon non-compliance with the established rules, the Farwest Trade Show reserves
the right to prohibit, reject or eject any exhibitor, exhibitor’s representative, exhibit (in whole or part) or visitor, with
or without giving cause. In the event of restriction or eviction, the Farwest Trade Show is not liable for any refunds on
rentals or other exhibit expenses.
Amendments to Rules
These rules, regulations and conditions and the exhibitor’s space agreements have been drawn for the purpose
and intention of providing a well-balanced, regulated, attractive and successful exposition. Any and all matters, or
2014 Farwest Trade Show Exhibitor Guide
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questions not specifically covered by the preceding rules and regulations or the Exhibit Space Contract, shall be subject
solely to the decision of the Farwest Trade Show. The Farwest Trade Show shall have full power to so interpret the rules
and regulations, or make such judgments, as may appear to be for the best interests of the Farwest Trade Show and the
OAN, and any and all amendments of the foregoing rules, regulations and conditions shall bind the exhibitors.
Limitation of Liability
It is expressly understood and agreed, and the exhibitor agrees by accepting these rules and regulations, and by signing
the Exhibit Space Contract, that he/she will make no claim of any kind against the Farwest Trade Show, the OAN, its
members, employees or agents for any loss, damage or destruction of goods, nor for any injury or death that may occur
to himself or his employees, associates, aides or guests while on the show grounds, nor for any damage of any nature or
character whatsoever.
Rules and regulations contained above are considered to be in addition to rules and regulations printed on the Farwest
Trade Show Exhibit Space Contract. Signing of the exhibitor’s contract accepts the conditions and limits listed above.
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Set Up & Move Out
Move-In Schedule
Exhibitors are assigned a specific move-in start time for the loading dock, which is based on booth location. The
schedule is as follows:
Green Zone:
Tuesday from 8 am–2 pm
Blue Zone: Tuesday from 2 pm–8 pm
To see your slotted time for the loading dock, please see the color coded map and your Move-In Pass. If you need
to request early or late move-in, it must be approved by show management. Please send your request via email to
[email protected]. The exhibit hall is open until 8 pm each night (Tuesday and Wednesday, August 19-20). As stated
in the rules and regulations, all booth displays need to be completed by 7 pm on Wednesday, August 20.
Forklift Service
DWA forklift drivers are available to transport off-loaded material to exhibitor booths. Forklift service is
complimentary for all privately owned vehicles (POV). The complimentary forklift service does not include “spotting”
equipment in the booth or any return trips to the booth to move equipment once it has been delivered. POV is defined
as a booth representative being present at the dock to take responsibility of material, oversee unloading and loading of
material. If DWA is required to sign for liability, there will be a material handling charge.
Please palletize your materials as much as possible to expedite the offloading of your equipment.
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Marshalling Yard and Freight Show Procedures
Marshalling Yard
A Marshalling Yard is required for all exhibitors needing the loading dock (vehicles able to use the roll-up doors may
drive directly to the building).
The yard is located at DWA Warehouse. You will find more information and directions to the Marshalling Yard on page
20-21 in the DWA Trade Show Services Kit available online at www.FarwestShow.com or www.dwatradeshow.com.
Exhibitors who are using common carriers or other shippers to deliver their display materials directly to the show site
during move-in hours are responsible for notifying their carriers of these important move-in regulations.
Exhibitors that ship their display materials through DWA do not need to be concerned with the procedures related to
the Marshalling Yard.
Direct / Marshalling Yard Address: 2014 Farwest Trade Show
Company Name - Booth #
MARSHALLING YARD (This must be on shipping label)
c/o DWA
3721 NW Front Avenue
Portland, Oregon 97210
Unloading at the Roll-Up Doors
Small vehicles that do not require access to a loading dock can report directly to the facility and can check in with a
Farwest Show Traffic Manager. The Traffic Manager will identify your booth location and will then direct you to the
appropriate door. Drivers will be required to remain with their vehicle while exhibitors off-load materials into a staging
area. As soon as materials are off-loaded, the driver is required to move the vehicle before assisting with building the
booth display.
Unloading from the Parking Garage
Exhibitors able to hand carry or utilize a push cart from a vehicle less than 7 feet tall without a trailer are encouraged
to go to the Oregon Convention Center parking garage and use the freight elevator. There is a $10 charge to park in the
garage. This allows you to avoid waiting in line for a roll-up door and keep your vehicle in the same spot while you build
your booth.
Move-Out Procedures
Saturday, August 23 – Timeline:4 pmShow closes
4–5 pm
Aisle carpet removed
5–10 pm
Empties returned, push
carts and forklift service
available to exhibitors
Sunday, August, 24 – Timeline:
8 am
Doors open for exhibitor
move out
3 pm
All exhibitors must be out
of the building
All vehicles seeking access to the loading dock Saturday night, August 23 or Sunday, August 24, must first report to the
Marshalling Yard to obtain a pass to be dispatched to the loading dock.
Exhibitors who have hand-carried items only that can easily be loaded into their vehicle may use the roll-up doors or
the parking garage. All material to be loaded must be palletized, placed on racks or be similarly organized and staged on
the loading dock or near the roll-up door before vehicle will be allowed access to the loading dock or roll-up doors.
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Parking
The Oregon Convention Center (OCC) provides underground parking at a cost of $10 per day (does not allow in and out
privileges).
Exhibitors-Only Lot
Exhibitors may purchase a three-day parking pass (Aug 21-23) that allows in-and-out access during the show dates
for $35. The OCC Exhibitors’ Lot is located at the rear of the building, near the loading dock, making move-out easier.
Passes are limited to 160 and will sell out.
During move-in, this lot is available for $10 per day. A freight elevator is available for those using the underground
parking garage.
Note: Trailers and large vehicles that take up more than one standard parking space will require additional parking
passes. Lot does allow vehicles exceeding seven feet in height, but is located under a sloping bridge. Be aware when
parking.
For large trucks: We suggest you consult with the hotel or motel you are staying at in advance. The OCC Lloyd Lot is
also available for $10 per day per space and has a limit of 80 spots (no in/out privileges and turn-around radius may be
difficult).
You can order your passes online on the Farwest Show website or by phone at 800-342-6401 or 503-682-5089.
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Exhibitor Marketing Tools
Promote Your Product
Showcase your product at one of our dynamic show features, listed below:
Equipment Innovation Day
New for 2014! Experience new equipment in action and see how innovative growers implement automation to
enhance their production efficiency. Equipment Innovation Day gives you the opportunity to compare equipment
manufacturers and talk with innovative-minded growers. Demonstration areas at two nurseries will showcase Farwest
equipment exhibitors demonstrating their newest products. The nurseries also will share production innovations they
utilize in their day-to-day operations. Visit www.FarwestShow.com to register and for sponsorship opportunities and
event schedule.
New Products Showcase
Help your target audience find your newest and best products at the New Products Showcase. Labor savings, production
process improvement, resource conservation, business system improvements and more will be displayed so you can
easily see what’s new in the green industry. Submit a New Product Request online.
Demo Stage
Look for new and exciting changes to the Demo Stage to come! Get the latest information at www.FarwestShow.com or
contact Crystal Cady at [email protected].
Advertising & Sponsorship Opportunities
Marketing Resources
To get the most value out of your advertising dollars and your Farwest experience, take advantage of the many
marketing resources available to you. By promoting your company’s presence before and at the show you are not only
stacking the odds in your favor, but you are also supporting the Farwest Show and the nursery industry as a whole.
Advertise in Digger Magazine
The triple-size Digger: Farwest Edition issue also serves as the official publication of the Farwest Show. Every regular
Digger subscriber will get your message, and so will show attendees, for a total distribution of 11,000 copies.
The space reservation deadline is June 23rd. Ad material deadline is July 1st. Submit your ad online or contact Chris
Sweet at [email protected] or 503-682-5089 for more details.
Sponsorships
yy For over 40 years the Farwest Trade Show has been setting the standard for quality.
yy With more than 500 exhibitors and averaging over 6,000 attendees, the annual Farwest Trade Show in Portland,
Oregon is your ticket to everything green.
yy Leverage your marketing dollars with Farwest advertising reaching over 20,000 garden centers and 10,000
landscape professionals.
yy The Farwest Trade Show offers many sponsorship opportunities that can be creatively customized to meet your
marketing and sales goals. Contact Chris Sweet at [email protected] or call 503-682-5089 for more details.
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Farwest Trade Show Sponsorship Packages
All sponsorship packages over $1,200 include the following additional benefits:
yy Sponsor Logo on Farwest website, including hotlink to Sponsor’s website
yy Sponsor Logo on two (2) Show Entrance Signs recognizing sponsors
yy Sponsor Logo in Digger: Farwest Edition (the official show magazine, over 11,000 copies)
yy Special recognition and logo in select ads and other marketing materials
yy Optional VIP Suite reservation rights for up to (30) guests
yy Complimentary passes to attend the Farwest Trade Show
yy Show Attendee mailing list!
Sponsorship Packages:
COMBINE AND SAVE!
yy 10% Multi-Package Discount: Bundle multiple packages and receive a 10% discount.
yy 10% Multi-Year Discount: Commit to a multi-year Sponsorship and receive a 10% discount.
Main Boulevard — $3,750
Our most visible show floor sponsorship. In addition to highly effective carpet decals literally underfoot on our main
show aisles, you’ll also be the named patron on boulevard benches, directing people to your booth! Attendees will relish
the opportunity to take a peaceful moment’s rest, thanks to you. (Limit 5)
Show Bags — $4,000 Place your mobile advertisements in the hands of every Farwest Attendee by sponsoring our show bags. Your materials
will be given out at each show entrance to ensure maximum exposure. Increase your visibility on the show floor and in
thousands of homes throughout the year.
Relaxation Station – Hall C or Hall D Entrance — $3,500 In this fast-paced world, even Farwest folks can’t go without internet for long. Your sponsorship will provide a
comfortable, quiet, and connected place for relaxation just outside of the main hall entrance. Signage, table displays,
and static kiosks will let attendees know who to thank for their peace of mind. (Limit 2)
Keynote Sponsorship Package — $2,500
The Keynote Seminar will be August 21, 11am–noon (starting one hour before the show opens). The Keynote will
accommodate over 450 industry professionals and is open to all show attendees. Includes:
yy Logo identification as Sponsor in Keynote Sponsorship section of the Seminar & Information Guide distributed to
over 10,000 industry professionals in June-August.
yy Logo identification as Sponsor of Keynote Sponsorship section of the Digger Farwest Edition: Show Guide distributed
to over 11,500 industry professionals in August.
yy One (1) 3x8’ banner provided by sponsor displayed outside Keynote room.
yy Sponsor promotional materials on a display table outside Keynote entrance. Table can be staffed by Sponsor.
yy Includes 30 complimentary show expo passes ($450 value)
Lanyard Sponsor — $2,500 Be the first name attendees read by sponsoring our badge lanyards, given out at registration. Your sponsorship is a
great value with more than 7000 opportunities for eye-level marketing.
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Nursery Tours Sponsor — $2,500 Go out, have fun, and educate our most active participants with your promotional t-shirts, snack bags, or other
materials during our Nursery Tours. Sponsor also reserves the right to provide company representatives as Nursery
Tour Leaders. This is a great way to get face to face with Farwest attendees and start talking!
Demonstration Stage — $2,500 Advertise with a captive audience by sponsoring our active Demo Stage. In addition to banner space and signage
options, you’ll be given a presentation time slot during our New Product Showcase. Capitalize on the excitement with a
specially featured product of your own.
Growers Showcase — $2,500
At Farwest, nursery professionals are looking to be impressed. Tap into the energy and put your branding in front an
attentive audience in our Plant Display Area. Your signage will be visible above every buyer and featured at our area
entrance to capture the most impressions possible.
New Products Showcase — $2,500 Better, faster, stronger, greener! Tap into the energy and put your branding in front an attentive audience in our New
Products Showcase area. Your signage will be visible above every buyer and featured at our area entrance to capture the
most impressions possible.
New Varieties Showcase Plant Tags — $2,500 By providing take-home plant tags for our popular New Varieties Showcase, you increase your name recognition while
promoting exciting and inspiring selections in plant breeding. Associate your business with cutting edge, creative new
developments.
Food Court – Hall E — $2,000 Showcase your talents for design in special garden vignettes in our high-traffic Food Court. Your branding creates
the beautiful ambiance that attendees will enjoy throughout the show, complete with an impressive banner space to
highlight your business name and logo.
Seminar Sponsor – Meeting Rooms — $1,850 Engaged and educated nursery professionals will see your name first as the official sponsor of our seminar tracks
(choose Retail, Breeders, Designers, Growers, Pesticide Recertification and more. See complete seminar schedule).
Display your banner at the seminar entrance and be sure to stock your Sponsor table with promotional materials for
attendees to take home. Your company logo will also be featured in our Seminar & Information Guide.
Hall C Lobby Display #1: 10’x20’ — $1,750 Draw attention as they walk to the show entrance with your own large Lobby Display area. Decorate or set up signage
as you like within a featured double booth space. Classic black pipe and drape and plenty of banner space complete this
high-profile package.
Hall C Lobby Display #2: 4’x10’ — $1,250 Draw attention as they walk to the show entrance with your own 4’x10’ Lobby Display area. Decorate or set up signage
as you like within a featured pre-entrance booth. Classic black pipe and drape and plenty of banner space complete this
high-profile package. 2014 Farwest Trade Show Exhibitor Guide
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Hall D Lobby Display #3: 4’x10’ — $1,250 Draw attention as they walk to the show entrance with your own 4’x10’ Lobby Display area. Decorate or set up signage
as you like within a featured pre-entrance booth. Classic black pipe and drape and plenty of banner space complete this
high-profile package.
Sustainability Sponsor — $1,750 Show your dedication to the Nursery industry and support “green” business at the same time. Your promotional “wrap”
signage will cover plastic bottle recycling bins throughout the show floor with multiple advertising opportunities.
Main Entrance Display Kiosk – C Lobby or D Lobby — $1,500 With flowers blooming at the front doors, your four Planter Display spaces and logo signage will attract attention and
capture impressions. Show off your business, your plants, and your eye for design, all while supporting the nursery
industry and Farwest Trade Show. (Limit two)
Pub Crawl Sponsor — $1,500 Attendees will thank you for sponsoring our popular Pub Crawl throughout Portland the first night of the show. Your
support will be enthusiastically acknowledged through our announcement banners and welcome signs at all pub
locations. Cheers to you! (Limit two)
Internet CafE — $1,500 Generate appreciation and recognition as the exclusive sponsor of our Internet Café. This fantastic lounge space will
provide attendees with the chance to connect, relax, network, and check in while on the show floor. Grab their attention
with your overhead banner and attractive entrance signage.
Bench Signs – 3 pack $850 Direct people to your booth! Be the named patron on benches throughout the show floor. Attendees will relish the
opportunity to take a peaceful moment’s rest, thanks to you.
Customized Sponsorship Packages
The Farwest Trade Show offers many sponsorship opportunities that can be creatively customized to meet your
marketing and sales goals. Contact Chris Sweet at [email protected] or call 503-682-5089 for more details!
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FREE Marketing Resources
Trade Show Tickets
15 FREE Trade Show tickets printed with you company name and mailed directly to you to give to your customers.
Exhibitor Information Profile for Printed and Online Listings
yy Online exhibitor listing
yy Digger Magazine: Farwest Show Edition for the official directory
yy Live online show floor plan
yy Official Farwest mobile app
**If you have any questions, please contact Kate Crawford at [email protected]
Market Your Show Specials
Planning on creating a show discount or special event like a contest or raffle within your booth at Farwest? We will
promote them online and at the show for free! Print your application online and email it to [email protected].
Farwest Postcard Template
Beautifully designed postcard template for you to send to your customers and buyers letting them know you will be at
the show. Download, customize, and print – it’s that easy.
Visit the website for the postcard template
Farwest Web Banners
Promote your booth on your website! Web banners are offered in a few different varieties and can be placed on your
website, emails, and signatures.
Download a Farwest Web Banner online
Publicity and Press Exposure
With Farwest advertising in both regional and national online and print publications, your investment in a booth at the
show means a greater return on your investment and increased exposure.
Publications include: Digger, Grower Talks, Green Profit, Nursery Management, Garden Center Magazine, Today’s
Garden Center, City Trees Society of Municipal Arborists, Landscape Trades (Canada), B & B (Washington), Landscape
Oregon, Looseleaf (Colorado), NW Professional (Washington), Taproot (Idaho), Trunkline (Utah), Western Nursery &
Landscape Association, Canadian Nursery + Landscape Association, e-newsletters, Google ads
Social Media
Join the party online! Utilize our social media outlets to connect with fellow exhibitors, clients and future customers:
Facebook: https://www.facebook.com/farwestshow
Twitter: https://twitter.com/@FarwestShow
Instagram: https://instagram.com/farwestshow
Official Hashtag (on Facebook, Twitter and Instagram): #FarwestShow
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8 Keys to Exhibiting Success
1. Start Now: Use the marketing resources to let prospects and customers know you will be exhibiting and
invite them to see your display. Invited visitors are most valuable and walk-bys become icing on the cake.
2. Make a Plan: Create measurable goals before the show for both your company and your staff. Also, craft
a clear and concise sales message and incorporate it into your pre-show marketing material and at the
show. It’s important for attendees to know why they should visit your exhibit — give them a reason.
3. Train Your Staff: People may forget your booth display, but they remember the staff. Make sure to train your staff
before the show on how to engage attendees and clearly communicate your company’s purpose and sales message.
4. Be Inviting: Face the flow of visitor traffic, making eye contact as often as possible to welcome
attendees into your booth. Your best asset is a smile and a positive attitude.
5. Stay Energized: The Farwest Show has some of the easiest hours in the industry, so it’s important to make
the most of them. Therefore, avoid sitting, eating, reading and especially sleeping in your booth.
6. Focus on Quantity over Quantity: The most important aspect of any trade show is the relationship
building. Instead of only focusing on how many people stop by your booth, make it a priority to
create meaningful connections with buyers and clients who are of high value to you.
7. Make Your Mark: Distinguish your company through a creative booth display, exciting give-aways
with your company logo and playful ways to engage attendees. It will not only set you apart from
the crowd, but it will also create memorable experiences for attendees. If you are offering a show
special, a raffle, contest, etc. at your booth let us know and we will promote it for free!
8. Follow Up!: Often the most forgotten step, follow up is critical to your Farwest success. As soon as the
show ends your real work begins. Have a specific plan in place for getting leads to the appropriate
sales person so they can be turned into sales. Be certain that they are followed up asap.
Money Saving Ideas
1. If an exhibitor has a problem during any phase of the Farwest Trade Show which cannot be satisfactorily resolved
by the appropriate service contractor, the exhibitor should come to the show management office for assistance.
All too often, an exhibitor will write after the show about a problem which could have been corrected at the time it
occurred. We recommend very strongly that you also use the services of our OAN events staff for this purpose.
2. Gratuities, tips or gifts of any kind should be avoided. All employees of official
Farwest Trade Show contractors are fully compensated.
3. Any small items which may be subject to theft should be placed in the security rooms provided by show management.
4. Plan ahead! When planning and ordering exhibitor badges, nursery tour tickets, attendee tickets, booth furnishings,
and making hotel and travel arrangements, save BIG by simply buying in advance. Exhibitors can easily save
hundreds of dollars by ordering before deadlines and avoiding substantial price increases during the show.
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Hotel & Travel
Plan your trip - Enjoy August in Oregon!
The Oregon Convention Center sits in the heart of one of the nation’s most beautiful cities. Known for its sustainability
initiatives, public transit, excellent dining, microbrews, great coffee and fine wines, Portland is the epicenter of the
Northwest culture.
Take time before and after the Farwest Trade Show to treat yourself to the many unique opportunities Portland and the
nearby areas afford. For more information about Portland and her surroundings, log on to www.travelportland.com and
www.traveloregon.com.
Farwest Trade Show Host Hotels
The Farwest Trade Show has room blocks and discounted rates at the following hotels. To ensure that you receive
our preferred rates, be sure to contact your hotel of choice for availability. Reserve today and save! By choosing these
preferred hotels, you are supporting the activities of the Oregon Association of Nurseries. Plus you get a FREE metro
pass good on any Portland public transit during the show dates.
Please be aware that there are companies contacting exhibitors on behalf of the Farwest Trade Show claiming to have
room blocks. They are not associated with the Farwest Show or Travel Portland. We have no control over booking and
cancellation fees associated with their service.
yy The Benson
309 SW Broadway, Portland, OR 97205
888-523-6766 or 503-228-2000
Reserve your room Reservation deadline: July 16, 2014
Run of House: $157 plus Tax
Parking: $27 a day
AAA Four Diamond historic hotel located in the heart of downtown Portland, just two blocks from the MAX light rail,
which takes you to the show for free. Steps to dining, shopping and entertainment
yy Courtyard by Marriott Portland City Center
550 SW Oak Street, Portland, OR 97204
503-505-5500
Reserve your room Reservation deadline: July 20, 2014
Run of House: $179 plus Tax
Parking: discounted overnight available for Farwest Attendees only at $26
With boutique charm and contemporary style, the Courtyard by Marriott Portland City Center offers an ideal location
to enjoy both business and pleasure. With the MAX light rail right outside the door, you can hop on it (for free with one
of our metro passes) and arrive at the convention center in about five minutes. Later, come back after the show to enjoy
the delicious restaurants and thriving nightlife of downtown Portland.
yy Courtyard by Marriott /Portland Lloyd Center
435 NE Wasco St., Portland, OR 97232
503-234-3200 (group code FWS)
Reservation deadline: August 4, 2014
Run of House: $165 plus Tax
Parking: $18 a day
Located two blocks from the show and easy access to light rail; rooms offer free WiFi and other amenities ideal for
2014 Farwest Trade Show Exhibitor Guide
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business travelers.
yy Doubletree Hotel /Portland Lloyd Center
1000 NE Multnomah, Portland, OR 97232
800-222-8733 or 503-281-6111 (Group Code: OAN)
Reservation deadline: July 26, 2014
Standard: $139 Standard
Parking: $18 a day
Close to the show and on the light rail line, features beautifully renovated guest rooms and GATHER – its new
restaurant.
yy Embassy Suites Hotel
319 SW Pine St, Portland, OR 97204
503-279-9000
Reserve your room Reservation deadline: July 29, 2014
Run of House: $180
Parking: discounted overnight available for Farwest Attendees only at $15
A short ride to the show via light rail, these luxurious two-room suites with wet bar/refrigerator include a sofa sleeper
and full cooked-to-order breakfast and evening reception.
yy Red Lion Hotel
1021 NE Grand Ave., Portland, OR 97232
503-235-2100 (group access code is FARWEST1)
Reservation deadline: July 29, 2014
Run of House: $125 plus Tax
Parking: $14 a day
Renovated hotel with stunning city views; closest hotel to the show and on the MAX light rail line.
Public Transit Options
The Convention Center is located along the MAX light-rail and Street Car line. Farwest Trade Show guests lodging
at one of our official Farwest partner hotels will receive a FREE TRANSPORTATION PASS for Portland Light Rail,
Street Car and Bus transportation from their hotel upon check-in. The cost from Portland International Airport and
downtown is $2.50. Visit TriMet’s website at www.trimet.org for MAX & bus maps and schedules.
Directions
The show takes place at the Oregon Convention Center (OCC), located at 777 NE Martin Luther King Jr. Boulevard. It’s
near where two major freeways, I-5 and I-84, converge. The venue is just blocks from Lloyd Center shopping mall, the
Willamette River and downtown Portland. Just look for the distinctive twin glass spires to guide you.
Attendee Parking
The Oregon Convention Center (OCC) provides underground parking and costs $10 per day.
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